Scribd
Upload
7 views2 pages

Untitled Document

Uploaded by

1thenoblehorse
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
7 views2 pages

Untitled Document

Uploaded by

1thenoblehorse
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Meeting Log: October 25th, 2023

Attendees:

● Casey: Marketing Lead


● Riley: Content Strategist
● Sam: Social Media Manager
● Taylor: Brand Strategist

Meeting Topic:
Outline the launch strategy for the new sustainable fashion brand "EcoEssence," focusing on
digital engagement, target audience connection, and key messaging.

Meeting Notes:
1. Overview of Brand Identity and Goals

● Casey: "Thanks, everyone, for joining. We’re about two months out from the
EcoEssence launch. Our main goal is to position EcoEssence as a modern,
sustainable brand with a focus on ethically sourced materials and transparency. Let’s
discuss how we can differentiate it from other eco-friendly brands."
● Taylor: "Yes, we want EcoEssence to feel approachable and trustworthy. Other
brands talk about sustainability, but few go into detail about the process. We could
lean into transparency about materials and production processes."
● Riley: "Agreed. And since Gen Z is a core demographic, we should emphasize both
the aesthetic and environmental aspects of the brand. They care about authenticity
and are wary of greenwashing."
● Sam: "I think we’ll also need consistent visual branding. Gen Z appreciates minimal,
cohesive design, so we could stick with a specific color palette and clean layouts on
all platforms."

2. Key Messaging and Brand Voice

● Casey: "Let’s nail down our core messaging and tone. We want to be clear, but not
preachy. How do we present our brand values effectively?"
● Taylor: "We could keep the tone educational but conversational, like a friend sharing
what they’ve learned. This way, we’re informative but approachable."
● Riley: "For messaging, maybe we focus on three core pillars: 'Sustainable Sourcing,'
'Crafted for Longevity,' and 'Transparent Process.' We can weave these into social
captions, blog posts, and product descriptions."
● Sam: "Yes, and we can incorporate storytelling. Instead of just saying our fabrics are
eco-friendly, we could create a story behind each material. Where was it sourced?
Who made it? That’s something people engage with."
● Casey: "Great ideas! So, an approachable, story-driven tone with a focus on
transparency and craftsmanship."
3. Pre-Launch Social Media Strategy

● Casey: "Let’s talk about social media. Sam, what are your thoughts for pre-launch
content?"
● Sam: "We should focus on building anticipation. A countdown with sneak peeks,
behind-the-scenes production shots, and maybe a ‘Meet the Makers’ series could
work. We could even feature interviews with artisans to show the people behind the
brand."
● Riley: "Love that. We could also share user-generated content from a few
influencers in the sustainable space who can give early reviews. Their followers are
likely to resonate with EcoEssence’s values."
● Taylor: "If we pick influencers who emphasize transparency, it’ll reinforce the brand
message. We want the focus to be on people who genuinely care about sustainable
fashion."
● Casey: "Sam, can you reach out to a few influencers to set this up? We’ll aim to
have some UGC ready before the launch to tease."

4. Launch Campaign Ideas

● Casey: "What about the launch day itself? Any specific campaign ideas?"
● Taylor: "We could offer an exclusive early access for email subscribers or have a
‘first 50 buyers’ discount. That will drive urgency and encourage people to join the
mailing list."
● Riley: "To keep the launch authentic, maybe we could also do a live-streamed Q&A
on launch day. Followers could ask questions about the brand, our process, and get
a look at the products in real-time."
● Sam: "I can run the Q&A on our Instagram page. It’ll give a more personal touch,
and we can save it as a highlight for those who miss it."
● Casey: "I like that idea! The Q&A will reinforce our transparency. Let’s also prepare
visuals for our website and social channels with countdowns and launch reminders."

5. Next Steps

● Casey: "Alright, let’s assign tasks. Sam, you’ll work on the pre-launch content plan,
including influencer outreach and the Q&A session. Riley, can you draft some
messaging for our key pillars and put together early product descriptions?"
● Riley: "Absolutely, I’ll have initial drafts ready by the end of the week."
● Taylor: "I’ll start refining the brand tone and make sure everything aligns visually.
Also, I’ll connect with the artisans to coordinate the 'Meet the Makers' series."
● Casey: "Perfect. Let’s meet next week to review everything. Thanks, team!"

You might also like