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Assignment No 4

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Shreyas Ghansawant
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67 views4 pages

Assignment No 4

Uploaded by

Shreyas Ghansawant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment No.

4
Title: Product Packaging Mockup: Choose a product and create a mockup of its packaging design.
Use a mockup tool that specializes in packaging design or graphic design. Design the product
packaging, including the layout, colors, logos, and product visuals. Showcase the packaging design
from different angles and perspectives.
I. Poster or Flyer Mockup: Select a specific event, campaign, or promotional material. Design a
poster or flyer using a graphic design tool with mockup capabilities. Create a visually appealing
mockup of the poster or flyer in different sizes and formats. Showcase the design within a realistic
environment or context, such as a wall or display.

Prerequisites:
Human Computer Interface and Design Thinking

Objectives: Create a mockup for product packaging and a poster or flyer, showcasing your
design skills in a realistic context using graphic design tools.

Outcomes:

• Better understanding of user needs and goals


• Improved communication and collaboration
• More effective user testing
• Increased user satisfaction

Software and hardware Requirement:


Windows and Figma Tool
Theory:

Product Packaging Mockup

1. Choose a Product

• Select a product for which you want to design packaging. This could be anything from a
beverage bottle, cosmetic item, food product, or a tech gadget.
• Example: A premium organic skincare cream.

2. Define Packaging Elements


• Branding Elements: Logos, taglines, and brand colors.
• Product Information: Name, description, ingredients, usage instructions, and barcode.
• Visuals: Images or illustrations that enhance the product's appeal (e.g., nature imagery for
an organic product).
• Design Layout: Placement of text and visuals, hierarchy of information, and overall flow.

3. Designing the Packaging

• Use tools like Adobe Illustrator, Photoshop, Figma, or specialized mockup tools like
Placeit or Mockup World.
• Steps:
1. Sketch Initial Concepts: Roughly layout the design elements on paper or digitally.
2. Create the Packaging Design:
▪ Front Panel: Brand name, product name, key visual, and primary
information.
▪ Back Panel: Detailed product description, ingredients, barcode, and legal
information.
▪ Side Panels: Additional information, logos, or certifications (e.g., eco-
friendly, cruelty-free).
3. Choose Colors and Fonts:
▪ Use colors that reflect the product's essence (e.g., green for organic
products).
▪ Select fonts that match the brand's identity (e.g., modern sans-serif for tech
products).
4. Incorporate Logos and Graphics:
▪ Position the brand logo prominently.
▪ Use graphics or patterns that complement the product (e.g., leaf patterns for
skincare).

4. Creating the Mockup

• Use tools like Adobe Dimension, Placeit, or Mockup PSD templates in Photoshop.
• Steps:
1. Choose a mockup template that matches your packaging type (e.g., box, bottle,
pouch).
2. Place your design onto the mockup using the “smart object” feature in Photoshop
or directly within the mockup tool.
3. Adjust the design to fit the packaging, ensuring that all elements are clear and
aligned.

5. Showcasing the Packaging Design

• Render the packaging mockup from different angles (e.g., front view, side view, and top
view).
• Showcase the mockup in a realistic environment (e.g., store shelf, bathroom counter).
• Create a presentation with multiple views and detail shots of the packaging.
Poster or Flyer Mockup

1. Choose an Event or Campaign

• Select an event or campaign to promote. This could be a concert, product launch, charity
event, or sales promotion.
• Example: A music festival poster.

2. Define Design Elements

• Theme and Tone: Determine the overall feel (e.g., vibrant and energetic for a music
festival).
• Key Information: Event name, date, location, featured acts, and ticket information.
• Visuals: Background images, event logos, and illustrations related to the theme.

3. Designing the Poster/Flyer

• Use graphic design tools like Adobe Illustrator, Photoshop, or Canva.


• Steps:
1. Create the Layout:
▪ Place the event name prominently at the top.
▪ Position key information in a logical order (e.g., date and location below the
event name).
2. Choose Colors and Fonts:
▪ Use colors that align with the event theme (e.g., neon colors for a night
festival).
▪ Select fonts that convey the event’s tone (e.g., bold and modern for
concerts).
3. Add Visual Elements:
▪ Incorporate relevant visuals like background images, icons, and patterns.
▪ Use shapes or dividers to organize information.

4. Creating the Poster/Flyer Mockup

• Use mockup tools like Placeit, Mockup World, or Photoshop PSD templates.
• Steps:
1. Choose a mockup template that suits your design format (e.g., A4 size, digital
billboard).
2. Place your poster or flyer design onto the mockup using “smart object” layers in
Photoshop or the direct upload feature in a mockup tool.
3. Adjust the design for clarity and visibility.

5. Showcasing the Poster/Flyer Design

• Present the poster or flyer in different sizes and formats (e.g., large poster, digital banner).
• Display the mockup in realistic environments such as:
o A wall in a public space.
o A digital screen at a bus stop.
o A flyer stand in a store.
• Create a presentation with various views and formats to highlight the versatility of your
design.

Conclusion:

Creating effective packaging and promotional materials requires a combination of creativity,


technical skill, and attention to detail. By following these steps and using the right tools, you can
develop compelling product packaging and promotional designs that stand out and effectively
communicate the intended message.

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