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Thuyetrtinh

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4 views

Thuyetrtinh

Uploaded by

ndbao.dhkm17a3hn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1. What kind of business would it be?

N1: Hello everyone! We are excited to present our business idea: opening a coffee shop in Hanoi. Our
group consists of five members, and we believe this venture will thrive in the vibrant coffee culture of
the city.. Alongside our specialty drinks, we will offer delicious pastries and snacks. Our goal is to create
an environment where people can relax, work, and connect with each other.

2. Which country and city would you like to locate your new business in?
N2: Location We have chosen to open our coffee shop in Hanoi, Vietnam.
Reasons for Choosing Hanoi:
Growing Coffee Culture: Hanoi has a rich coffee culture that attracts both locals and international
visitors.
Tourist Appeal: The city's unique blend of history and modernity draws in tourists, providing a diverse
customer base.

Support for Local Businesses: There is a growing trend towards supporting local and artisanal businesses
in the city.

3. What do you already have as a group?


N1: Now, let’s talk about what we bring to the table. Each of us has unique skills that will contribute to
the success of our coffee shop:

N2: I have worked as a barista and have hands-on experience in coffee preparation and customer
service. (Barista Expertise)
N3: I specialize in digital marketing and social media, which will help us effectively reach our target
audience and create brand awareness.(Marketing Skills)
N4: I have experience in budgeting and financial planning, ensuring we manage our resources efficiently.
(Financial Management)

N5: I have a background in hospitality, which will help us create a welcoming atmosphere and build
strong relationships with our customers. (Customer Relations)

N1: I am familiar with the Hanoi market and can provide valuable insights into customer preferences and
trends. (Customer Relations)

4. What other strengths do you have? What about your gaps?


Strengths and Gaps In addition to our skills, we have several strengths:
Passion for Coffee: We all share a deep love for coffee and creating community spaces.

Commitment to Quality: We are dedicated to using high-quality, locally sourced ingredients.

Diverse Perspectives: Our varied backgrounds will allow us to approach challenges creatively.

However, we also recognize some gaps:

Limited Retail Experience: None of us has extensive experience in managing a physical store.
Regulatory Knowledge: We need to familiarize ourselves with local regulations regarding food service
and health standards.
N1: Challenges and Solutions As we prepare to launch, we anticipate a few challenges:
Importing Quality Coffee Beans: Sourcing high-quality coffee beans from international suppliers may be
difficult.
Solution: We will research and build relationships with trusted suppliers and consider sourcing locally
when possible. We may also explore collaborations with local roasters who can help us maintain quality.

High Competition: The coffee market in Hanoi is competitive.


Solution: We will differentiate ourselves by offering unique coffee blends and exceptional customer
service, as well as hosting events that engage the community.
Building a Customer Base: Attracting customers in the beginning may be a challenge.
Solution: We will leverage social media to create buzz, collaborate with local influencers, and host events
to attract foot traffic.

5. What difficulties do you think you may face? How will you overcome them?
We anticipate challenges such as high competition from existing coffee shops and securing funding for
startup costs. To address these, we will conduct comprehensive market research to identify our unique
niche and develop a detailed business plan to attract investors. We’ll also focus on building strong
relationships with customers through excellent service and community involvement.

In conclusion, we believe our coffee shop can become a beloved spot in Hanoi, offering exceptional
coffee and a welcoming environment for both locals and tourists. With our combined skills and
passion, we are excited to embark on this journey. Thank you for your attention, and we’re happy to
answer any questions!

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