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Notes for term paper
Research question: How effectively has WWF used different media
platforms to spread awareness about animals and wildlife, especially using persuasive tools to gather support?
protect forests and species
raise awareness using media platforms Facebook, Twitter, Instagram, YouTube and Google+ pathos on Facebook and Twitter combine persuasive tools. (*cite an example (on Facebook)-pathos and logos combined) rhetorical question pathos- fourth line mankind and actions-living creatures (insouciance-large scale suffering) logos-third line
ads on print media- compendious
touch the audience’s emotions, visual imagery strike a chord-more profound degree (ad photo) fear and guilt(pathos) stop climate change or else it will impact us(fear) gravely erred-given rise(guilt) conclusion statement
* Why should you take climate action? To protect the
amazing biodiversity of our planet! For example, climate change is negatively affecting the habitats of snow leopards. We share the earth with magnificent creatures which are impacted by our every action - we must act now to protect our planet, its wildlife and humanity.