New Syllabus - Product Design and Development
New Syllabus - Product Design and Development
Course Outcomes:
Upon successful completion of this course, the student will be able to:
1. Describe the fundamentals of new product development process and planning.
2. Establish product specifications identifying customer needs.
3. Generate and select various concepts for a product.
4. Understand the concept of Product Architecture and Industrial Design.
5. Appraise the concept of Design for Manufacturing, Prototyping and Patents.
Course Content
Unit-1
Introduction: Characteristics of successful product development, Design and development
of products, duration and cost of product development, the challenges of product
development.
Development Processes and Organizations: A generic development process, concept
development: the front-end process, adopting the generic product development process,
the AMF development process, product development organizations.
Product Planning: The product planning process, identify opportunities. Evaluate and
prioritize projects, allocate resources and plan timing, complete pre project planning,
reflect all the results and the process. 08 Hours
SLE: Characteristics of different organizational structures
Unit-2
Identifying Customer Needs: Gather raw data from customers, interpret raw data in
terms of customer needs, organize the needs into a hierarchy, establish the relative
importance of the needs and reflect on the results and the process.
Product Specifications: What are specifications, when are specifications established,
establishing target specifications, setting the final specifications. 07 Hours
SLE: A Case study on product planning (Tata Ace).
Unit-3
Concept Generation: The activities of concept generation clarify the problem, search
externally, search internally, explore systematically, reflect on the results and the process.
Concept Selection: Overview of methodology, concept screening, and concept scoring,
Concept Testing: Define the purpose of concept test, choose a survey population, choose a
survey format, communicate the concept, measure customer response, interpret the result,
reflect on the results and the process. 08 Hours
SLE: Caveats in Concept selection.
Unit-4
Product Architecture: What is product architecture, implications of the architecture,
establishing the architecture, variety and supply chain considerations, platform planning.
Industrial Design: Assessing the need for industrial design, the impact of industrial
design, industrial design process, managing the industrial design process, assess the quality
of industrial design. 07 Hours
SLE: Related System Level Design Issues.
Unit-5
Design for Manufacturing: Definition, estimation of manufacturing cost, reducing the cost
of components, assembly, supporting production.
Prototyping: Prototyping basics, principles of prototyping, technologies, planning for
prototypes.
Patents and Intellectual Property: Overview of Patents, Preparing a Disclosure to apply
for a patent. 09 Hours
SLE: Impact of DFM on other factors.
Text Books:
1. Product Design and Development - Karl. T. Ulrich, Steven D Eppinger – Fifth Edition,
Irwin McGraw-Hill- 2000.
Reference Books:
1. Product Design and Manufacturing - A C Chitale and R C Gupta, PH1, - 3rd Edition,
2003.
2. Product Design for Manufacture and Assembly - Geoffery Boothroyd, Peter
Dewhurst andWinston Knight – 2002.
Assessment Methods:
1. Case Study presentations on indicated topics : 15 Marks
2. Assignment on Topics : 10 Marks
3. Open book test to design models on problem requirements : 25 Marks