BBA Semester – II

Applied Learning

Name Alex Gomaz.J

USN 232VBBNR0015

Elective Marketing

Date of Submission 25/10/2024

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 A study on “Analysis of a Company’s Marketing Strategy”

Research Project submitted to Jain Online (Deemed-to-be University)

In partial fulfillment of the requirements for the award of:
Bachelor of Business Administration

Submitted by:
Alex Gomaz

USN:
232VBBNR0015

Under the guidance of:

Ms. Pooja
(Faculty-JAIN Online)

Jain Online (Deemed-to-be University)

Bangalore
2024-25

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 DECLARATION

I, Alex Gomaz, hereby declare that the Applied Learning Project Report titled “Analysis of a
company’s strategy” has been prepared by me under the guidance of the Ms. Pooja. I declare
that this Project work is towards the partial fulfillment of the University Regulations for the
award of the degree of Bachelor of Business Administration by Jain University, Bengaluru. I
have undergone a project for a period of Six Weeks. I further declare that this Project is based on
the original study undertaken by me and has not been submitted for the award of any
degree/diploma from any other University / Institution.

Place: UAE, Abu Dhabi

Date: 25/10/2024

Alex Gomaz
USN: 232VBBNR0015

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 ACKNOWLEDGEMENT

The Learners may acknowledge the organization guide, University officials, faculty guide, other
faculty members, and anyone else they wish to thank for their contribution towards
accomplishing the research project successfully. The Learners may write in their own words and
in small paragraph.

Alex Gomaz
USN: 232VBBNR0015

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Analysis of a
Company’s strategy
(ADVERTISING AND COMMUNICATION AGENCY)
Viola Communication
Alex Gomaz – Applied Learning – USN : 232VBBNR0015

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 TABLE OF CONTENT
SL no. Contents Page

1.1 Introduction 7
1.2 Executive Summary 8
1.3 Company Overview 9
1.4 Our Clients 10
1.5 Methodology 11-13
1.6 Budget 14
1.7 Conclusion 15

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 1. Introduction

- Introduction
● Company Overview: Briefly introduce Viola Communications, drawing
attention to the core areas of service, sectors of operation, market
placement and brand aims overall.

● Purpose of the Analysis: Explain the importance of the analysis for

marketing strategy understanding, for example, ensuring competitive
advantage in the industry, increasing brand awareness or strengthening
clients contacts.

● Research Questions: Specify the basic, general questions that the

analysis proposal tries to answer, for instance, the following:

o Which elements comprise the marketing strategy of Viola’s business?

o How well does Viola sustain and differentiate its brand in a competitive
environment?
o Which areas of operations and strategies lie within the ambit of Viola to
target for necessary improvements for success in the future?

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 2. Executive Summary

- Objective: Summarized aim of examining Viola Communication’s

marketing strategy, potential areas of strategic interest (e.g. brand
positioning, digital presence).

 Progress of the company’s increase in work efficiency

 Increase income by gaining new clients, hyping services to existing clients,

and expanding into new markets and business.

 To make use of the 4 P’s (Product, Price, Place, Promotion) and examine
how it attracts customers to purchase products.

 Identify the window of opportunity for development of weak areas and to

see the wider aspects, by taking on recommendations and suggestions to
improve our line of work.

 To showcase what makes the company, unique, creative, knowledgeable

on the topics related to advertising and communications.

- Key Findings: Summarize major findings, such as strengths, highlight

areas for improvement, and suggest new trends with Viola’s current
approach on markets.
- Recommendations: List concise and actionable recommendations to
optimize Viola’s marketing strategy.

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Company Over View
Viola Communications is a well-established and fast-growing MENA based
investment group specializing in providing fully integrated marketing and
communications solutions to national and regional firms with our head office in
Abu Dhabi and other offices in Dubai and Cairo. As a long-standing Abu Dhabi
based group and a leader in the marketing communications sector in the MENA
region, Viola Communications is committed to being a proud contributor to Abu
Dhabi and the UAE. The group has significantly contributed to Abu Dhabi’s
communications sector and has established itself as a leading 360 degree
integrated communications solutions hub in the region. Part of the Multiply
Group, Viola is proud to have a portfolio of 7 business units: Viola Advertising,
Viola Public Relations, Viola Planning Consultancy, Viola Events, Viola Production,
Viola Interactive and Viola Outdoor.

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 Our Clients Image courtesy Viola Communications

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 Methodology
 Data Collection:
o Internal Sources: Use suggestions from Viola’s employees,
social media, customers, and website metrics (if
accessible).
o Eternal Sources: Access information from Viola’s public
social media channels, press releases, industrial
publications, and client suggestions.

 Analytical Techniques:
o SWOT Analysis: Conduct a SWOT analysis to evalute Viola’s
strengths, and weaknesses, as well as oppertunities and
threats.
o Competitor analysis: Analyze Viola’s competitors and
assess it’s competitive postioning.
o Content and Channel Analysis: Analyze Viola's content
strategy, as well as where engagement with a view to
channel-effectiveness efforts that assess messaging impact
across platforms.
 Cons: If you lack access to proprietary data;or the chance of
subjective judgments about qualitative data
- Findings and Analysis
 SWOT Analysis:
o Strengths: Viola speak about the most remarkable things
about it like services, strong client relationships; or brand
reputation.

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 o Weaknesses: List areas for improvement. E.g., low digital
brand messaging: This refers to either low engagement
level or not having alignment in brand messaging.
o Opportunities: Identify growth drivers (e.g. impending
digital expansion) channels, using analytics to be more
targeted or even activating new industries.
o Threats: Prospective threats that means competition,
industry, the shifts or economic challenges.
 Competitor Benchmarking:
o How Viola compares to other similar organizations in their
branding efforts, Client retention and engagement
o Viola's unique selling proposition Vs competitors as well in
which it lags on short.
 Content and Channel Analysis:
o Inspect the effectiveness of Viola’s products across
channels, client feedback in brand voice, and level of
engagement each platform generates.

- Disscussion:
 Interpretation of Findings: Provide with detailed review of why
certain strengths and weaknesses exist and what threats could
face Viola’s marketing positions.
 Strategic Implications: Discuss how information on Viola’s ability
could be able to implicate, or present itself as a threat.
 Opportunities for Improvement:
o Identify where Viola can possibly improve to enhance it’s
present capabilities to some what of advanced abilities.
- Recommendations:
 Tactical Recommendations:
o Content Strategy: Suggest ways to enhance content, by
reviewing client feedback on areas of improvement.
o Channel Optimization: Advise on channel investment,
highlight areas to improve platform, to be more attractive
to clients.
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All chosen Best Option for Marketing in UAE
Digital Marketing
Out Door Advertising
Television Advertising
Radio Advertising

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 Budget

Image courtesy Blog.hubshots

Advertising Budget:
Our advertising budget is a subset of our marketing budget. The advertising budget is the total
amount we expect to spend on creating, testing, and running advertisements that engage
consumers.
Our marketing and advertising budgets, aim to capture consumer increase and sales and
marketing.
Monitor our budget: Return on Ad spend
Continues monitoring your ads are generating sales or losing money.

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 Conclusion

This proposal summaries an inclusive plan to examine the Company’s strategies

on marketing with a focus on recognizing areas of strength and opportunities for
growth. The scanned analysis will be thorough, leaving no problem unsolved, and
provide legal insights to enhance the Company’s competitive position and drive
the Company to future success. You can be assured that every feature will be
precisely inspected. I am delighted about the opportunity to join forces on this
project and deliver a thorough and effecting analysis of the Company’s marketing
strategies. I look forward to our collaboration and have seen potential for
remarkable growth and success.

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