07 - Motivation Concepts
07 - Motivation Concepts
Chapter 7
Motivation Concepts
Source: Based on Harvard Business Review, “Comparison of Satisfiers and Dissatisfiers,” An exhibit from One More Time:
How Do You Motivate Employees? by Frederick Herzberg, January 2003. Copyright © 2003 by the Harvard Business
School Publishing Corporation. All rights reserved.
SA Theory Y - a set of
assumptions of how to
Esteem manage individuals
motivated by higher
Social order needs
Theory X - a set of
Safety & Security assumptions of how to
manage individuals
Physiological motivated by lower order
needs
Compare the Early Theories of
Motivation (6 of 7)
• McClelland’s Theory of Needs
– The theory focuses on three needs:
Need for achievement (nAch): drive to excel, to
achieve in relation to a set of standards, to strive to
succeed.
Need for power (nPow): need to make others
behave in a way that they would not have behaved
otherwise.
Need for affiliation (nAfl): desire for friendly and
close interpersonal relationships.
Source: Based on E. A. Locke and G. P. Latham, “Building a Practically Useful Theory of Goal Setting and Task
Motivation: A 35-Year Odyssey,” American Psychologist (September 2002): 705–17.