BRAND GUIDELINES

Brand guidelines

Contents

About 3 Color palette 9

Master logo 4 Designer contact 10

Logo variations 5-6 Glossary 11 - 12

Logo usage 7

Typography 8
Brand guidelines

About

We certify people in Lean Six Sigma, which is all about process improvement. It
helps organizations eliminate waste and reduce variation in their business
processes. We work with professionals in everything from IT to manufacturing. In
terms of certification, learners can earn a White Belt, Yellow Belt, Green Belt, and/or
Black Belt certification to show various levels of expertise. Our premium product is
our "Certification Trailblazer" program, which allows them to pursue all
certifications.

sixsigmasociety.org
[email protected]

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Brand guidelines

Master Logo

4
Brand guidelines

Logo Variations

Dark Grey Green Yellow

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Brand guidelines

Logo Variations

White Dark Grey on Green Dark Grey on Yellow

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Brand guidelines

Logo Usage

Exclusion zones
Always allow a minimum space around the logo.

Minimum width
The logo minimum width is 90px or 32mm.

Maximum width
There is no maximum size defined for this logo.

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Brand guidelines

Typography

Axiforma
Paragraph font Regular

ABCDEFGHIJKLMNOPQRSTUVW Semiotics aesthetic freegan pour-over

abcdefghijklmnopqrstuvw jianbing. Artisan blog retro neutra.

1234567890!@#$%^&*()_+=”:?>< Italic

Semiotics aesthetic freegan pour-over

jianbing. Artisan blog retro neutra.

Bold

Semiotics aesthetic freegan pour-over

jianbing. Artisan blog retro neutra.

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Brand guidelines

Typography

Primary Secondary

HEX 4a4a4a HEX f2b853 HEX 70c276 HEX 999999 HEX D2D2D2 R210 HEX fffafa

R74 G74 B74 R242 G184 B83 R112 G194 B118 R153 G153 B153 G210 B210 R255 G250 B250

C66 M59 Y57 K39 C4 M29 Y78 K0 C58 M0 Y72 K0 C43 M35 Y35 K1 C17 M13 Y13 K0 C0 M1 Y0 K0

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Brand guidelines

Contact Your Designer

Martin Rosadilla
Contact me
[email protected]

Experience skill set

Logo design, Brand identity, Web/App design,
Print Design

Portfolio
www.behance.net/mrosadilla
Design by Martin Rosadilla

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Brand guidelines

Glossary

RGB CMYK Vector

(Red, Green, Blue) color mode is for anything that is (Cyan, Magenta, Yellow, Black) color mode is used for Vector images are made up of points, lines, and

computer-based design. This includes websites, apps, print design. This includes logos, business cards, curves that can be infinitely scaled without any loss in

banner ad and any other design created for stationary, illustration, packaging and any other image quality.

electronic use. designs used for print.

Raster Lossless Lossy

Raster images are made up of a set grid of dots Lossless image formats capture all of the data of your Lossy image formats approximate what your original

called pixels, where each pixel is assigned a color original file. Nothing from the original file, photo, or image looks like. For example, a lossy image might

value. Unlike a vector image, raster images are piece of art is lost—hence the term “lossless.” The file reduce the amount of colors in your image or analyze

resolution dependent. When you change the size of a may still be compressed, but all lossless formats will the image for any unnecessary data. These clever

raster image, you shrink or stretch the pixels be able to reconstruct your image to its original state. technical tricks will typically reduce the file size,

themselves, which can result in a significant loss of though they may reduce the quality of your image.

clarity and produce very blurry images.

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Brand guidelines

Glossary

JPEG/JPG EPS PNG

JPEG is a lossy raster format that stands for Joint EPS is an image format that stands for Encapsulated PNG is a lossless raster format that stands for Portable
Photographic Experts Group, the technical team that PostScript. Although it is used primarily as a vector format, an Network Graphics. Think of PNGs as the next-generation
developed it. This is one of the most widely used formats EPS file can include both vector and raster image data. GIF. This format has built-in transparency, but can also
online, typically for photos, email graphics and large web Typically, an EPS file includes a single design element that can display higher color depths, which translates into millions of
images like banner ads. JPEG images have a sliding scale be used in a larger design. colors. PNGs are a web standard and are quickly becoming
of compression that decreases file size tremendously, but one of the most common image formats used online.
increases artifacts or pixelation the more the image is
compressed.

AI PDF Lossy
AI is a proprietary vector image format that stands for PDF stands for Portable Document Format and is an image TIFF is a lossless raster format that stands for Tagged
Adobe Illustrator. The format is based on both the EPS and format used to display documents and graphics correctly, no Image File Format. Because of its extremely high quality, the
PDF standards developed by Adobe. Like those formats, AI matter the device, application, operating system or web browser. format is primarily used in photography and desktop
files are primarily a vector-based format, though they can At its core, PDF files have a powerful vector graphics foundation, publishing. You’ll likely encounter TIFF files when you scan a
also include embedded or linked raster images. AI files can but can also display everything from raster graphics to form fields document or take a photo with a professional digital camera.
be exported to both PDF and EPS files (for easy reviewing to spreadsheets. Because it is a near universal standard, PDF Do note that TIFF files can also be used as a “container” for
and printing), and also JPEG, PNG, GIF, TIFF and PSD (for files are often the file format requested by printers to send a final JPEG images. These files will be much smaller than
web use and further editing). design into production. Both Adobe Photoshop and Illustrator can traditional TIFF files, which are typically very large.
export straight to PDF, making it easy to start your design and get
it ready for printing.
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sixsigmasociety.org
[email protected]

BRAND GUIDELINES