COMMUNITY ORGANIZING

lesson 4
ALCANTARA, JERALD & ALMIROL, JOHN ELDENVER
What is community organizing?
a democratic strategy used by social movements, labor unions,
under-represented communities, and marginalized groups to gain
rights, win collective political power, and create positive change.
What community
organizers do?
Identifying and
understanding
Developing a shared
solution
Creating an action plan
Building relationships
Keeping the plan moving
forward
Basic Health Services under OPHS of DOH
Education regarding health
Local Endemic Disease
Expanded Program of Immunization
Maternal & Child Health Services
Essential drugs and Herbal Plants
Nutrition Health Services (PD 491): Creation of Nutrition
Council of the Philippine
Treatment of Communicable & Non-communicable
Diseases
Sanitation of the Environment (PD 856): Sanitation Code of
the Philippines
Dental Health Promotion
Access to and use of hospitals as Centers of Wellness
Mental Health Promotion
DOH ENDEMIC DISEASE
CONTROL PROGRAM
SCHISTOSOMIAS CONTROL PROGRAM
MALARIAL CONTROL PROGRAM
MATERNAL CARE PROGRAM
DOH NATIONAL FAMILY PLANNING PROGRAM
NUTRITIONAL HEALTH SERVICES
ENVIRONMENTAL SANITATION
10 Essential Public Health Services
1. Monitor
2. Diagnose and investigate
3. Inform, educate, and empower
4. Mobilize community partnerships
5. Develop policies and plans
6. Enforce laws and regulations
7. Link people
8. Competent
9. Evaluate
10. Research
STRATEGIES:
1. Health Communication
2. Health Education
3. Policy, Systems, and
Environmental Change
4. Systems Change
5. Environmental Change
 Health
Communication
·“The study and use of
communication strategies to
inform and influence individual
and community decisions that
enhance health.” (Community
Guide)

Includes verbal and written strategies to influence and empower

individuals, populations, and communities to make healthier choices.
Integrates components of multiple theories and models to promote
positive changes in attitudes and behaviors.
Effective health communication and social
marketing strategies

RESEARCH- CONSIDERATION UNDERSTANDING DEVELOPMENT

BASED
Examples of Health
Communication Interventions
Tobacco prevention and cessation
programs
Communication and social marketing
interventions related to HIV prevention
and treatment
Prediabetes screening and diabetes
prevention information
 Health education
Health education presents
information to target populations
on particular health topics,
including the health
benefits/threats they face, and
provides tools to build capacity
and support behavior change in an
appropriate setting.

Examples of health education activities are Lectures, Courses,

Seminars, Webinars, Workshops and Classes.
Characteristics
of health Participation
Completion
education Planned learning activities
strategies Implementation of programs
Presentation of information
Ensuring proficiency of
program staff
 What to consider when
rendering health teaching?
Adjust the level of understanding of the
community
Return demonstration is the best way of
teaching
Focus on KSA
Respect of the custom and tradition
Example of
Health
Education
Interventions
Oral Health Outreach
Program
Policy, Systems, and
Environmental Change
Designed to promote healthy
behaviors by making healthy
choices readily available and
easily accessible in the
community.
Policy is a tool for achieving
health promotion and disease
prevention program goals.
Policy decisions are made by
organizations, agencies, and
stakeholders. Policy
approaches include legislative
advocacy, fiscal measures,
taxation, and regulatory
oversight.
 Systems Change
Systems change refers to a
fundamental shift in the way
problems are solved.
Within an organization,
systems change affects
organizational purpose,
function, and connections by
addressing organizational
culture, beliefs, relationships,
policies, and goals.
Examples of systems change in
health promotion and disease
prevention 1. Developing plans for
implementing new interventions
and processes
2. Adapting or replicating a proven
health promotion model
3. Implementing new technologies
4. Creating training or certification
systems that align with policies
 Environmental Change

Environmental change strategies involve changing the economic, social, or

physical surroundings or contexts that affect health outcomes.
Environmental strategies address population health outcomes and are best
used in combination with other strategies.
Examples of environmental strategies for
health promotion and disease prevention
1.Increasing the number of parks,
greenways, and trails in the
community
2.Installing signs that promote use
of walking and biking paths
3.Increasing the availability of
fresh, healthy foods in schools,
restaurants, and cafeterias.
IMPLEMENTATION
Presents important implementation considerations for health promotion
and disease prevention programs.

Partnerships and Coalitions

Implementation Considerations
Recruiting and Retaining Program Participants
Facilitators to Health Promotion and Disease Prevention
Programming
Health Promotion and Disease Prevention Program Challenges
Partnerships and Coalitions
Partnerships and coalitions are effective in rural communities for
sharing scarce human and capital resources.

Partnerships can improve and strengthen information exchanges;

access to specific expertise; resource allocation; community
outreach; trust among key stakeholder groups; and buy-in,
commitment, and involvement.
To identify appropriate partners, organizations should
consider the following:

Engaging organizations with an established history.

Involving partners from unique community sectors
Identify platforms for information sharing.
Identifying strengths and weaknesses.
Remaining flexible.
Involving coalition partners early
Recruiting and Retaining Program Participants
Successful health promotion and disease prevention
programs engage participants and maintain their
participation over time.
Strategies and Approaches in Recruitment
Identify the target population
Spread the word
Develop culturally relevant materials
Encourage participation
Increase interest among the target population
Engage participants
Motivate participants
Retain participants
Adjust the program as needed
Facilitators to Health Promotion and Disease Prevention Programming
Factors can facilitate the success of rural health
promotion and disease prevention programs:

Access to local leaders

Strong relationships
Common social centers
Flexibility
Importance of word of mouth
Health Promotion and Disease Prevention Program Challenges
Appropriate communication methods
Keeping the community motivated
Cultural and social issues
Resources and sustainability
Barriers to participation
Types of Evaluation in Health Promotion and Disease Prevention
Programs
Formative evaluation
Process evaluation
Outcome evaluation
Impact evaluation
Funding and Sustainability of Rural Health Promotion and Diseas
Prevention Programs
The sustainability of health promotion and disease prevention
programs often depends on the perceived value of the program and
the support that individuals and organizations are willing to commit
to ongoing operations.

Sustainability can be achieved through continued commitment to

achieving the program's goals and mission, increasing capacity in
local systems, changing knowledge and attitudes, ongoing
collaboration, improving services models, and implementing new
policies that support program impact.
Sustainability planning can be facilitated by:
1.Obtaining input and buy-in from community and stakeholder organizations.
2.Determining appropriate indicators for evaluation.
3.Documenting information on program progress.
4.Sharing results of program success that resonates with funders.
5.Identifying long- and short-term sustainability strategies to achieve
program goals.
6.Organizing and prioritizing financial, human, and in-kind resources.
7.Documenting and sharing information on program progress.
8.Empowering employees and program partners to support sustainability
strategies.
9.Establishing mechanisms to identify and solve challenges.
 Key Considerations for Sustainability Planning
1. Identifying potential barriers to sustainability and strategies to address them.
2. Identifying potential opportunities to leverage and build upon existing priorities, strategies, and
interventions.
3. Identifying and pursuing diverse funding opportunities early in the development phase.
4. Implementing data-driven decision-making processes.
5. Emphasizing the intrinsic motivation that can exist in programs which maintain participant
behavior change.
6. Identifying ways to demonstrate cost savings and cost-effectiveness.
7. Identify payment models that support and reward improvements in population health.
8. Considering which partner organizations are best positioned to run the program over the long-
term and or that can assume certain programmatic responsibilities when necessary.
9. Exploring opportunities for partnering with existing federal, state, county, or community
initiatives.
10. Considering how services integration and care coordination strategies can support health
promotion and disease prevention programs and population health improvements
 Sustainability Strategies

Strengthening partnerships
Building capacity
Diversifying funding streams
Implementing organizational or structural changes
Developing effective messaging
Thank you!