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Written Assignment Unit 6

Economy

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23 views3 pages

Written Assignment Unit 6

Economy

Uploaded by

shafiq.dabs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Principles of Persuasion:

1. Reciprocity: This principle suggests that people are more likely to comply with a request if

they feel they have received something in return. It creates a sense of obligation.

2. Commitment and Consistency: Once individuals commit to a decision or idea, they are

more likely to stay consistent with it. This principle capitalizes on the desire to be seen as

reliable and true to one's word.

3. Social Proof: Individuals frequently imitate the behaviour of others, particularly under

ambiguous circumstances. Demonstrating that others have taken a similar course of action

can be a powerful motivator.

4. Authority: Individuals are more likely to be persuaded by someone who is seen as an

expert or has authority in a particular domain. It leverages the trust people place in credible

figures.

5. Liking: People are more likely to comply with requests from people they like. Building a

connection and finding common ground fosters a positive relationship.

6. Scarcity: The idea that opportunities seem more valuable when they are less available.

Creating a sense of urgency or limited availability can increase the perceived value of what is

being offered.

Persuasion Situation:
In a collaborative project, I found myself needing the support of a colleague to allocate

additional resources for a crucial task. The task was time-sensitive, and obtaining the

necessary resources was vital for successful completion. My colleague, although equal in

position, was not initially convinced of the urgency.

Application of Persuasion Principles:

1. Reciprocity: I began by highlighting instances where I had supported their initiatives in the

past. Emphasizing the principle of reciprocity, I subtly communicated that this was an

opportunity for them to reciprocate the support.

2. Commitment and Consistency: I started the conversation by pointing out instances where

they had previously expressed the importance of meeting project deadlines. I sought their

commitment to our shared goal of project success, framing the resource allocation as

consistent with that goal.

3. Social Proof: To demonstrate the urgency, I provided examples of other team members

who had already recognized the need for additional resources. Highlighting their commitment

subtly influenced my colleague by showcasing social proof.

4. Authority: Acknowledging their expertise in resource allocation, I appealed to their

authority in making informed decisions. I positioned their involvement as crucial to ensuring

the project's success, leveraging their perceived authority in the domain.


5. Liking: Building on a positive rapport, I incorporated aspects of our shared interests and

common goals in project success. Reinforcing our connection increased the likelihood of

them being receptive to my request.

6. Scarcity: I emphasized the limited time available for the task and the potential

consequences of not securing the necessary resources promptly. Creating a sense of scarcity

heightened the perceived importance of the allocation.

Evaluation:

While I applied all six principles to some extent, the emphasis on reciprocity and authority

played particularly significant roles. However, there was room for improvement in leveraging

social proof. Providing more concrete examples of team members who had already supported

the allocation could have strengthened this aspect of the persuasion strategy.

References:

1. Cialdini, R. B. (2009). Influence: Science and Practice. Pearson.

2. Goldstein, N. J., Martin, S. J., & Cialdini, R. B. (2007). Yes!: 50 Scientifically Proven

Ways to Be Persuasive. Free Press.

3. Heath, C., & Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die.

Random House.

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