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44 views

Canva

Uploaded by

bqm7vm5zws
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Canva - Democratizing

Graphic Design with


Cloud-Based Creativity

Mahrukh Faisal (2380238)


INTRODUCTION
• Canva was founded in 2013 by Melanie Perkins, Cliff Obreacht, and
Cameron Adams.
• It’s mission was to democratize graphic design.
• They aimed to create an easy-to-use platform that would make professional
design tools accessible to everyone, regardless of their design experience.
Canva democratizes design through a
freemium model, providing free access to
basic features and templates to lower the
entry barrier.

Canva monetizes through subscriptions like


Canva Pro, offering advanced features and
STRATEGY templates for revenue, balancing a free
model for user attraction and retention.

Canva operates as a cloud-based platform,


allowing users to access and collaborate on
designs from any device with internet,
enhancing flexibility and collaboration
across locations.
SUCCESSES

Design Accessibility: Canva's user-friendly interface and extensive template


library make graphic design easy for users of all skill levels.

Massive User Base: Canva has a large and diverse user community,
including individuals, businesses, educators, and organizations worldwide.

Content Creation Powerhouse: Canva is a leading platform for creating a


wide range of content, from social media graphics to presentations and
marketing materials, offering powerful design tools and resources.
• Limited Design Capabilities: Addressed
through continuous development of advanced
features to enhance design options and
capabilities.
CHALLENGES • Copyright Infringement Concerns: Managed
with automated copyright checks and
AND educational initiatives to promote responsible
content usage.
SOLUTIONS
• Competition:Overcome by focusing on ease of
use, continuous innovation, and a freemium
model to attract and retain users amidst market
competition.
Freemium Model: Canva offers a free version with basic
features and a paid subscription for advanced tools and
content.

Cloud-Based Platform: Canva operates online, allowing


users to access and work on designs from any device
with internet.

Intuitive Interface: Canva's user-friendly interface makes


STRENGTHS it easy for users of all levels to create professional
designs.

Vast Content Library: Canva provides a wide range of


templates, graphics, photos, and other design elements
for users to choose from.

Collaboration Focus: Canva enables real-time


collaboration, allowing multiple users to work together
on the same design project simultaneously.
CONCLUSION
• Innovative management drives agility, tech adoption, and continuous
improvement, leading to market adaptability and competitive advantage in
IT. Continued success requires talent development, customer focus,
cybersecurity readiness, and proactive adaptation to industry trends.
ANY QUESTIONS?
THANKYOU!

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