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Image File Types and Best Use

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acursocibere
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17 views

Image File Types and Best Use

Uploaded by

acursocibere
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Image file formats

________ is a raster image that is often used for photographs on the web. _____ can be optimized,
when saving them out of photoshop, to find the perfect balance of small file size and high quality.
On the web, you want your images files to be as small as they can be so your site loads quickly, but
large enough to still appear crisp and not pixilated. A ____ can’t have a transparent background so
they are always in the shape of a rectangle or square with a solid background.

_____ is another raster image type. For the general marketer, the main difference to understand
between a ______ and JPG is that a _______ can have a transparent background and is generally
larger and higher quality. Therefore a _______ is ideal for saving logo files for websites because
they can be placed over a colored background.

A ______ is another raster image type. A _____ is formed from up to 256 colors from the RBG
colorspace. The fewer colors and shades contained in an image, the smaller the file size. Therefore a
______ is ideal for images that use just a few solid colors and don’t have gradients or natural
shades. You wouldn’t want to use a _____ for a photograph.

A _________ is a large raster file. It has no loss in quality and therefore is primarily used for images
used in printing. On the web, because of load time, you generally want to use smaller images such
as JPG or PNG.

A _______file is a vector file of a graphic, text or illustration. Because it is vector it can easily be
resized to any size it needs to be. An ______ file can be reopened and edited.

A TIF (or TIFF)


An EPS
EPS
GIF
JPG (or JPEG)
PNG
1. Best use = master logo files and graphics and print designs.
2. Best use = logos, icons and other images where a transparent background is preferred.
3. Best use = images and photographs for high quality print.
4. Best use = simple web graphics such as web buttons, charts and icons.
5. Best use = rectangle or square photos and photographs on your website.

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