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Social media
Media Marketing
In-store Display
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Blog PostsONline Adds
Regional InFluencer Partnership
Local Press
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Market Research
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Brand Management
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 MARKETING DEPARTMENT

Highlights Teams

6,000,000
Teams Budget
Marketing 5,000,000
Management
Brand Management 4,000,000
Campaign
Management
3,000,000
Digital Marketing
Public Relations
Product Marketing 2,000,000

1,000,000

0
Budget

Wines

Classic Reds
Trendy Wine
Vintage Gold
EcoWine
Vineyard Es
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ID 001 - 005
Marketing Management MR
Brand Management BM
Campaign Management CM
Digital Marketing DM
Public Relations PR
Product Marketing PM

Budget

Classic Reds
Trendy Wines
Vintage Gold
EcoWine
Vineyard Estates
MARKETING MANAGEMENT
MANAGEMENT ID
MR001
MR002
MR003
MR004
MR005

BRAND MANAGEMENT
BRAND ID
BM001
BM002
BM003
BM004
BM005

CAMPAIGN MANAGEMENT
CAMPAIGN ID
CM001
CM002
CM003
CM004
CM005

DIGITAL MARKETING
DIGITAL ID
DM001
DM002
DM003
DM004
DM005

PUBLIC RELATIONS
PR CAMPAIGN ID
PR001
PR002
PR003
PR004
PR005

PRODUCT MARKETING
PRODUCT MARKETING ID
PM001
PM002
PM003
PM004
PM005
 PROJECT NAME
Premium Wine Market Trend
Eco-friendly Consumer Behavior
Regional Wine Preferences
Low-alcohol Wine Market Analysis
Loyalty Program Effectiveness

BRAND NAME
Vineyard Estates
EcoWine
Vintage Gold
Trendy Wines
Classic Reds

CAMPAIGN NAME
Premium collection launch
Eco-friendly wine education
Regional expansion drive
Trendy wine product showcase
Loyalty rewards program

CAMPAIGN NAME
Premium collection ad series
EcoWine sustainablity campaign
Regional brand awareness
Trendy wines launch campaign
Loyalty program promotions

CAMPAIGN NAME
Premium wine media outreach
Eco-friendly wine education
Regional brand recognition
Trendy wine launch promotions
Loyalty program awareness

CAMPAIGN NAME
Premium wine collection
Eco-friendly wine range
Regional wine launch
Trendy low-alcohol wines
Loyalty program wines
 OBJECTIVE
Identify trends and prefernces in premium wine market
Understand consumer attitudes towards eco-friendly wines
Assess consumer preferences in targeted regions
Evaluate market potential for low-alcohol wine options
Measures the impact of the loyalty program on customer retentions

OBJECTIVE
Strengthen brand positioning
Enhance brand awareness for eco-friendly products
Increase market share emerging regions
Align with emerging trends
Improving customer loyalty

OBJECTIVE
Promote the new premium wine collection
Raise awareness about our eco-friendly wines
Increase brand presence in emerging regions
Introduce and promote low-alcohol wines
Enhance customer loyalty repeat purchases

OBJECTIVE
Promote new premium wine collection online
Increase online engagement with eco-friendly wine features
Boost online presence in target regions
Generate buzz for low-alcohol wine launch
Increase enrollment in the customer loyalty proram

OBJECTIVE
Increase media coverage premium wine collection
Educate the public on eco-friendly wine practices
Build brand recognition in targeted regions
Generate buzz for new low-alcohol wine products
Promote new customer loyalty program

OBJECTIVE
 Launch and promote the new premium wine collection
Introduce and market eco-friendly wine products
Expand brand presence with new regional wine line
Market and drive sales of low-alcohol wine options
Promote wines featured in the customer loyalty program
 RELATED BRAND
Vineyard Estates
EcoWine
Vintage Gold
Trendy Wines
Classic Reds

RESEARCH INSIGHTS
Consumers prefer premium wines
Interest in organic wines
Low brand awareness in specific regions
Growing interest in low-alcohol wines
High satisfactions with current offerings

RELATED BRAND
Vineyard Estates
EcoWine
Vintage Gold
Trendy Wines
Classic Reds

RELATED BRAND
Vineyard Estates
EcoWines
Vintage Gold
Trendy Wines
Classic Reds

RELATED BRAND
Vineyard Estates
EcoWine
Vintage Gold
TrendyWines
Classic Reds

RELATED BRAND
Vineyard Estates
EcoWine
Vintage Gold
TrendyWines
Classic Reds
 RESEARCH METHOD
Industry Reports
Online Surveys
Regional Surveys
Market Analysis Report
Customer Surveys

BRAND STRATEGY
Positions as a premium wine brand
Emphasize sustainability and organic qualities
Localize marketing and engage regional influencers
Introduces low-alcohol wine options
Strenghten loyalty programs and enhance customer engagement

KEY MESSAGES
Emphasize premium quality and eclusivilty
Highlight organic and sustainable practices
Localize messaging and promote regional events
Showcase benefits of low-alcohol options
Promote rewards and exclusive offers

DIGITAL CHANNELS
Google Ads, Facebook Ads, Instagram Ads
Facebook Ads, Instagram Stories, SEO
Regional Google Ads, Local SEO, Social Media
Instagram Ads, Influencer Collaborations, Email Marketing
Email Marketing, Loyalty App, Website Banner

KEY MESSAGES
Emphasize premium quality and unique features
Highlight and sustainable and organic aspects
Focus on regional relevance and local events
Showcase benefits and innovation of low-alcohol wines
Highlight rewards and benefits of the loyalty program

KEY MESSAGES
 Highlight exclusivility and premium quality
Emphasize organic and sustainable attributes
Focus on regional flavors and local appeal
Promote health benefits and modern appeal
Highlight exclusive benefits for members
 KEY INSIGHTS
Trends towards luxury and exclusivility
Increasing demands for sustainable products
Preferences for local and region-specific wines
Growing trend towards health-consious choices
Program increasis repeat purchases and customer satisfaction

KEY ACTIVITIES
Revamp brand messaging, upscale packaging, premium pricing
Redesign packaging to highlight eco-friendly aspects, run educational campaigns
Create localized content, collaborate with regional influencers
Develop and market new low-alcohol wine products, update brand messaging
Implement a loyalty rewards a program, offer exclusive events

CHANNEL
Social media,email marketing, in-store displays
Social media, educational webinars, blog posts
Online ads, regional influencer partnerships, local press
Influecer marketing, product tasting events, press releases
Email marketing, loyalty app notifications, in-store promotons

KEY ACTIVITIES
Create Ad Creatives, Set Targeting Parameters, Monitor Performance
Develop Content, Optimize for SEO, Manage and Spend
Target Regional Keywords, Localize and Content, Monitor Engagement
Partner with Influencers, design email campaigns, track engagement
Design email templates, Update website banners, Track app downloads

PR ACTIVITIES
Press releases, media pitches, influencer outreach
Educational press releases, media interviews, partnership with eco-focused publications
Local press releases, regional media partnership, community events
Press releases, product reviews, media events
Press releases, customer testimonals, media coverage

MARKETING ACTIVITIES
 Product positioning, Packaging design, Trade shows
Product development, Marketing materials, Eco-certification
Localized product adaptations, Regional marketing campaigns, Distributor partnership
Market research, Product positioning, Promotional events
Product bundling, Loyalty program integration, Special offers
 START DATE END DATE BUDGET
1/1/2024 2/28/2024 666,390
3/1/2024 4/30/2024 555,325
4/1/2024 6/30/2024 832,987
5/1/2024 7/31/2024 777,455
6/1/2024 8/31/2024 444,260
3,276,417

TARGET AUDIENCES START DATE END DATE

Wine connoisseurs, affluent customers 1/1/2024 2/28/2024
Environmentally-consious consumers 3/1/2024 4/30/2024
Regional wine enthusiasts 4/1/2024 6/30/2024
Health-consious consumers 5/1/2024 7/31/2024
Existing customers 6/1/2024 8/31/2024

START DATE END DATE BUDGET

1/15/2024 3/1/2024 111,232
3/1/2024 6/1/2024 834,233
4/1/2024 8/1/2024 100,108
5/1/2024 10/1/2024 122,355
6/1/2024 12/1/2024 667,386
1,835,314

START DATE END DATE BUDGET

1/15/2024 3/1/2024 835,700
3/1/2024 6/1/2024 755,650
4/1/2024 8/1/2024 880,745
5/1/2024 10/1/2024 945,565
6/1/2024 12/1/2024 845,555
4,263,215

START DATE END DATE BUDGET

1/15/2024 3/1/2024 556,715
3/1/2024 6/1/2024 445,372
4/1/2024 8/1/2024 668,058
5/1/2024 10/1/2024 835,073
6/1/2024 12/1/2024 389,701
2,894,919

START DATE END DATE BUDGET

1/15/2024 3/1/2024 1,391,787
3/1/2024 6/1/2024 1,002,087
4/1/2024 8/1/2024 1,113,430
5/1/2024 10/1/2024 1,224,773
6/1/2024 12/1/2024 835,073
5,567,150
 RESEARCH MANAGER STATUS
Market research team Completed
Market research team In Progress
Regional research team Planned
Market research team Planned
Customer Insight team In Progress

BUDGET OWNER
666,390 Branding Team
555,325 Branding Team
832,987 Branding Team
777,455 Branding Team
444,260 Branding Team
3,276,417

CAMPAIGN MANAGER STATUS

Marketing team In Progress
Branding team Planned
Regional marketing team Planned
Product launch team Planned
Customer relations team In Progress

DIGITAL MARKETING MANAGER STATUS

Digital marketing team In Progress
Digital marketing team Planned
Regional digital marketing team Planned
Product launch team Planned
Customer relations team In Progress

PR MANAGER STATUS
PR Team In Progress
PR Team Planned
Regional PR Team Planned
PR Team Planned
PR Team In Progress

PRODUCT MARKETING MANAGER STATUS

Product Marketing Team In Progress
Product Marketing Team Planned
Regional Product Team Planned
Product Marketing Team Planned
Product Marketing Team In Progress
 FINDINGS
Consumers prefer unique, high quality products
High interest in organic certifications and environmental impact
Regional taste preferences, interest in local flavors
Significant interest in health benefits and low-alcohol alternatives
High satisfaction and increased loyalty program participation

RESULTS
Completed
In Progress
Planned
Planned
In Progress

PERFORMANCE METRICS
Engagement rates, sales increases, social media mentions
Webinars attendance, social media engagement, website traffic
Brand recognition in regions, event attendance, local sales
Influencer reach, media coverage, product sales
Enrollment numbers, repeat purchases rates customer feedback

PERFORMANCE METRICS
Click-through rates, Ad engagement,Conversion rates
Social media engagement, Website traffic, SEO ranking
Regional traffic, Local engagement, Search rankings
Influencers reach, Email open rates, Product page visits
Enrollment numbers, Email engagement, App usage

PERFORMANCE METRICS
Media mentions, Press coverage, Influencer engagement
Media coverage, Public awareness, Publication features
Regional media coverage, Community engagement, Local event attendance
Product reviews, Media mentions, Event attendance
Media coverage, Program enrollment, Customer feedback

PERFORMANCE METRICS
 Sales figures, Brand awareness, Trade show feedback
Market share, Product reviews, Certification status
Regional sales, distributor feedback, Market penetration
Sales performance, Consumer feedback, Event attendance
Program enrollment, sales increase, member satisfaction
tendance
DEPARTMENT DEPT Wine Management ID
Marketing Department Wine Select MR001
Sales Dep WineSelect MR002
Human Resources artment ne Select MR003
Production Depant Wine St MR004
Logistics Depant elect MR005

Management ID
Teams Budget Budget MR001
Marketing Manageme 3,276,417 MR002
Brand Management 3,276,417 MR003
Campaign Manageme 1,835,314 MR004
Digital Marketing 4,263,215 MR005
Public Relations 2,894,919
Product Marketing 5,567,150 Management ID
MR001
BRAND NAME Rank MR002
Vineyard Estates 5 MR003
EcoWine 1 MR004
Vintage Gold 2 MR005
Trendy Wines 4
Classic Reds 3

Department ID ID Number
Marketing ManagemeMR 1
Brand Management BM 1
Campaign Manageme CM 1
Digital Marketing DM 1
Public Relations PR 1
Product Marketing PM 1

08:10:00 AM
Project Name Related Brand Research Method
Industry Reports Vineyard Estates Industry Reports
Online Surveys EcoWine Online Surveys
Regional Surveys Vintage Gold Regional Surveys
Market Analysis Report Trendy Wines Market Analysis Report
Customer Surveys Classic Reds Customer Surveys

Budget
₱ 666,390.00
₱ 555,325.00
₱ 832,987.00
₱ 777,455.00
₱ 444,260.00

Research Method Budget

Industry Reports 666,390
Online Surveys 555,325
Regional Surveys 832,987
Market Analysis Report 777,455
Customer Surveys 444,260
Budget START DATE END DATE Status Brand ID
₱ 666,390.00 Jan 1, 2024 Feb 28, 2024 Completed BM001
₱ 555,325.00 Mar 1, 2024 Apr 30, 2024 In Progress BM002
₱ 832,987.00 April 1, 2024 June 30, 2024 Planned BM003
₱ 777,455.00 May 1, 2024 July 31, 2024 Planned BM004
₱ 444,260.00 June 1, 2024 Aug 31, 2024 In Progress BM005

Brand ID
BM001
BM002
BM003
BM004
BM005

Brand ID
BM001
BM002
BM003
BM004
BM005
ID Name Target Audiences Budget
Vineyard Estates Wine connoisseurs, affluent customers ₱ 666,390.00
EcoWine Environmentally-consious consumers ₱ 555,325.00
Vintage Gold Regional wine enthusiasts ₱ 832,987.00
Trendy Wines Health-consious consumers ₱ 777,455.00
Classic Reds Existing customers ₱ 444,260.00

Budget
₱ 666,390.00
₱ 555,325.00
₱ 832,987.00
₱ 777,455.00
₱ 444,260.00

Brand Strategy Budget

Positions as a premi 666,390
Emphasize sustainabil 555,325
Localize marketing a 832,987
Introduces low-alcoho 777,455
Strenghten loyalty 444,260
Start Date End Date Results Owner Campaign ID
Jan 1, 2024 Feb 28, 2024 Completed Branding Team CM001
Mar 1, 2024 Apr 30, 2024 In Progress Branding Team CM002
April 1, 2024 June 30, 2024Planned Branding Team CM003
May 1, 2024 July 31, 2024 Planned Branding Team CM004
June 1, 2024 Aug 31, 2024 In Progress Branding Team CM005

Campaign ID
CM001
CM002
CM003
CM004
CM005

Campaign ID
CM001
CM002
CM003
CM004
CM005
Campaign Name Related Brand Budget Start Date
Premium collection launch Vineyard Estates ₱ 111,232.00 Jan 15, 2024
Eco-friendly wine education EcoWine ₱ 834,233.00 Mar 1, 2024
Regional expansion drive Vintage Gold ₱ 100,108.00 Apr 1, 2024
Trendy wine product showcase Trendy Wines ₱ 122,355.00 May 1, 2024
Loyalty rewards program Classic Reds ₱ 667,386.00 June 1, 2024

Budget
₱ 111,232.00
₱ 834,233.00
₱ 100,108.00
₱ 122,355.00
₱ 667,386.00

Channel Budget
Social media,email marketing, in-stor 111232
Social media, educational webinars, b 834233
Online ads, regional influencer partne 100108
Influecer marketing, product tasting 122355
Email marketing, loyalty app notifica 667386
End Date Status Campaign Manager Digital ID
Mar 1,2024 In ProgressMarketing team DM001
June 1,2024 Planned Branding team DM002
Aug 1, 2024 Planned Regional marketing team DM003
Oct 1, 2024 Planned Product launch team DM004
Dec 1, 2024 In ProgressCustomer relations team DM005

Digital ID
DM001
DM002
DM003
DM004
DM005

Digital ID
DM001
DM002
DM003
DM004
DM005
Campaign Name Related Brands Budget Start Date
Premium collection ad series Vineyard Estates ₱ 835,700.00 Jan 15, 2024
EcoWine sustainablity campaign EcoWines ₱ 755,650.00 Mar 1, 2024
Regional brand awareness Vintage Gold ₱ 880,745.00 Apr 1, 2024
Trendy wines launch campaign Trendy Wines ₱ 945,565.00 May 1, 2024
Loyalty program promotions Classic Reds ₱ 845,555.00 June 1, 2024

Budget
₱ 835,700.00
₱ 755,650.00
₱ 880,745.00
₱ 945,565.00
₱ 845,555.00

Digital Channels Budget

Google Ads, Facebook Ads, Instag 835,700
Facebook Ads, Instagram Stories, 755,650
Regional Google Ads, Local SEO, S 880,745
Instagram Ads, Influencer Collabor 945,565
Email Marketing, Loyalty App, Web 845,555
End Date Status Digital Marketing Manager
Mar 1,2024 In ProgressDigital marketing team
June 1,2024 Planned Digital marketing team
Aug 1, 2024 Planned Regional digital marketing team
Oct 1, 2024 Planned Product launch team
Dec 1, 2024 In ProgressCustomer relations team
PR Campaign ID Campaign Name Related Brand
PR001 Premium wine media outreach Vineyard Estates
PR002 Eco-friendly wine education EcoWine
PR003 Regional brand recognition Vintage Gold
PR004 Trendy wine launch promotions TrendyWines
PR005 Loyalty program awareness Classic Reds

PR Campaign ID Budget
PR001 ₱ 556,715.00
PR002 ₱ 445,372.00
PR003 ₱ 668,058.00
PR004 ₱ 835,073.00
PR005 ₱ 389,701.00

PR Camapaign ID PR Activities Budget

PR001 Press releases, media pitches, infl 556,715
PR002 Educational press releases, media i 445,372
PR003 Local press releases, regional med 668,058
PR004 Press releases, product reviews, me 835,073
PR005 Press releases, customer testimona 389,701
Budget Start Date End Date Status PR Manager
₱ 556,715.00 Jan 15, 2024 Mar 1,2024 In ProgressPR Team
₱ 445,372.00 Mar 1, 2024 June 1,2024 Planned PR Team
₱ 668,058.00 Apr 1, 2024 Aug 1, 2024 Planned Regional PR Team
₱ 835,073.00 May 1, 2024 Oct 1, 2024 Planned PR Team
₱ 389,701.00 June 1, 2024 Dec 1, 2024 In ProgressPR Team
Product Marketing ID Campaign Name Related Brand
PM001 Premium wine collection Vineyard Estates
PM002 Eco-friendly wine range EcoWine
PM003 Regional wine launch Vintage Gold
PM004 Trendy low-alcohol wines TrendyWines
PM005 Loyalty program wines Classic Reds

Product Marketing ID Budget

PM001 ₱ 1,391,787.00
PM002 ₱ 1,002,087.00
PM003 ₱ 1,113,430.00
PM004 ₱ 1,224,773.00
PM005 ₱ 835,073.00

Product Marketing ID Marketing Activities Budget

PM001 Product positioning, Packa 1,391,787
PM002 Product development, Marke 1,002,087
PM003 Localized product adaptati 1,113,430
PM004 Market research, Product p 1,224,773
PM005 Product bundling, Loyalty p 835,073
Budget Start Date End Date Status
₱ 1,391,787.00 Jan 15, 2024 Mar 1,2024 In Progress
₱ 1,002,087.00 Mar 1, 2024 June 1,2024 Planned
₱ 1,113,430.00 Apr 1, 2024 Aug 1, 2024 Planned
₱ 1,224,773.00 May 1, 2024 Oct 1, 2024 Planned
₱ 835,073.00 June 1, 2024 Dec 1, 2024 In Progress
Product Marketing Management
Product Marketing Team
Product Marketing Team
Regional Product Team
Product Marketing Team
Product Marketing Team
 Wine
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MARKETING DEPARTMENT

MARKETING HEAD DEPARTMENT

MARKETING MANAGEMENT

BRAND MANAGEMENT

CAMPAIGN MANAGEMENT

DIGITAL MARKETING

PIUBLIC RELATIONS

PRODUCT MARKETING
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AGEMENT

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ARKETING
 Wine
Select

Teams

mr00

Dashboard
Management ID
#NAME?

Chart

Wine Select

MANGER ID OBJECTIVES KEY INS

Highlights MR001 Identify trends and prefernces in premium wine mar
MR002 Understand consumer attitudes towards eco-friendl
MR003 Assess consumer preferences in targeted regions
MR004 Evaluate market potential for low-alcohol wine optio
MR005 Measures the impact of the loyalty program on cust
Department

MANAGER ID MANAGER RESEARCH

MR001 Market research team
Contact MR002 Market research team
MR003 Regional research team
MR004 Market research team
MR005 Customer Insight team
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 MARKETING DEPARTMENT

MARKETING MANAGEMENT

Project Name Related Brand Research Method Budget

OBJECTIVES KEY INSIGHTS

Identify trends and prefernces in premium wine market Trends towards luxury and exclusivility
Understand consumer attitudes towards eco-friendly wines Increasing demands for sustainable products
Assess consumer preferences in targeted regions Preferences for local and region-specific wines
Evaluate market potential for low-alcohol wine options Growing trend towards health-consious choices
Measures the impact of the loyalty program on customer retentions Program increasis repeat purchases and customer satis

MANAGER RESEARCH FINDINGS

Market research team Consumers prefer unique, high quality products
Market research team High interest in organic certifications and environmental impact
Regional research team Regional taste preferences, interest in local flavors
Market research team Significant interest in health benefits and low-alcohol alternatives
Customer Insight team High satisfaction and increased loyalty program participation
T Log Out

Start Date End Date Status

ty
able products
wines
us choices
purchases and customer satisfaction

uality products
ronmental impact
cal flavors
alcohol alternatives
m participation
 Wine
Select

Teams

bm001

Dashboard
Brand ID ID Name
#NAME? #NAME?

Chart

Wine Select

BRAND ID OBJECTIVES RESE

BM001 Strengthen brand positioning Consume
Highlights BM002 Enhance brand awareness for eco-friendly products
BM003 Increase market share emerging regions Low
BM004 Align with emerging trends Growing intere
BM005 Improving customer loyalty High satisfact

Department

BRAND ID BRAND STRATEGY K

BM001 Positions as a premium wine brand Revamp
BM002 Emphasize sustainability and organic qualities
Contact BM003 Localize marketing and engage regional influencers
BM004 Introduces low-alcohol wine options Develop
BM005 Strenghten loyalty programs and enhance customer eng

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 MARKETING DEPARTMENT

BRAND MANAGEMENT

Target Audiences Budget Start Date

#NAME? #NAME? #NAME?

RESEARCH INSIGHTS
Consumers prefer premium wines
eco-friendly products Interest in organic wines
g regions Low brand awareness in specific regions
Growing interest in low-alcohol wines
High satisfactions with current offerings

EGY KEY ACTIVITIES

rand Revamp brand messaging, upscale packaging, premium pricing
rganic qualities Redesign packaging to highlight eco-friendly aspects, run educational campaigns
e regional influencers Create localized content, collaborate with regional influencers
tions Develop and market new low-alcohol wine products, update brand messaging
nd enhance customer engagement Implement a loyalty rewards a program, offer exclusive events
 Log Out

End Date Results Owner

#NAME? #NAME? #NAME?

campaigns

sive events
 Wine
Select

Teams

cm001

Dashboard
Campaign ID
#NAME?

Chart

Wine Select CAMPAIGN ID OBJECTIVE

CM001 Promote the new premium wine collection
CM002 Raise awareness about our eco-friendly wines
CM003 Increase brand presence in emerging regions
CM004 Introduce and promote low-alcohol wines S
Highlights CM005 Enhance customer loyalty repeat purchases

Department CAMPAIGN ID CHANNEL P

CM001 Social media,email marketing, in-store displays
CM002 Social media, educational webinars, blog posts
CM003 Online ads, regional influencer partnerships, local pr
CM004 Influecer marketing, product tasting events, press rel
CM005 Email marketing, loyalty app notifications, in-store pr
Contact

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 MARKETING DEPARTMENT

CAMPAIGN MANAGEMENT

Campaign Name Related Brand Budget Start Date

#NAME? #NAME? #NAME? #NAME?

ID OBJECTIVE KEY MESSAGE

Promote the new premium wine collection Emphasize premium quality and eclusivilty
Raise awareness about our eco-friendly wines Highlight organic and sustainable practices
Increase brand presence in emerging regions Localize messaging and promote regional events
Introduce and promote low-alcohol wines Showcase benefits of low-alcohol options
Enhance customer loyalty repeat purchases Promote rewards and exclusive offers

ID CHANNEL PERFORMANCE METRICS

Social media,email marketing, in-store displays Engagement rates, sales increases, social media mentions
Social media, educational webinars, blog posts Webinars attendance, social media engagement, website traffic
Online ads, regional influencer partnerships, local press Brand recognition in regions, event attendance, local sales
Influecer marketing, product tasting events, press releases Influencer reach, media coverage, product sales
Email marketing, loyalty app notifications, in-store promotons Enrollment numbers, repeat purchases rates customer feedback
MENT Log Out

End Date Status Campaign Manager

#NAME? #NAME? #NAME?

a mentions
, website traffic
ocal sales
ales
rates customer feedback
 Wine
Select

Teams

Dm001

Dashboard
Digital ID
#NAME?

Chart

Wine Select
DIGITAL ID OBJECTIVE
DM001 Promote new premium wine collection online
DM002 Increase online engagement with eco-friendly wine
Highlights DM003 Boost online presence in target regions
DM004 Generate buzz for low-alcohol wine launch
DM005 Increase enrollment in the customer loyalty proram

Department
DIGITAL ID KEY ACTIVITIES PERFO
DM001 Create Ad Creatives, Set Targeting Parameters, M
DM002 Develop Content, Optimize for SEO, Manage and
DM003 Target Regional Keywords, Localize and Content,
Contact DM004 Partner with Influencers, design email campaigns,
DM005 Design email templates, Update website banners,

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 MARKETING DEPARTMENT

DIGITAL MARKETING

Campaign Name Related Brands Budget

#NAME? #NAME? #NAME?

D OBJECTIVE DIGITAL CHANNEL

Promote new premium wine collection online Google Ads, Facebook Ads, Instagram Ads
Increase online engagement with eco-friendly wine features Facebook Ads, Instagram Stories, SEO
Boost online presence in target regions Regional Google Ads, Local SEO, Social Media
Generate buzz for low-alcohol wine launch Instagram Ads, Influencer Collaborations, Email Marketing
Increase enrollment in the customer loyalty proram Email Marketing, Loyalty App, Website Banner

KEY ACTIVITIES PERFORMANCE METRICS

Create Ad Creatives, Set Targeting Parameters, Monitor Performance Click-through rates, Ad engagement,Conversion rates
Develop Content, Optimize for SEO, Manage and Spend Social media engagement, Website traffic, SEO ranking
Target Regional Keywords, Localize and Content, Monitor Engagement Regional traffic, Local engagement, Search rankings
Partner with Influencers, design email campaigns, track engagement Influencers reach, Email open rates, Product page visits
Design email templates, Update website banners, Track app downloads Enrollment numbers, Email engagement, App usage
G DEPARTMENT Log Out

NG

Start Date End Date Status Digital Marketing Manager

#NAME? #NAME? #NAME? #NAME?

stagram Ads
ram Stories, SEO
l Media
aborations, Email Marketing
site Banner

d engagement,Conversion rates
, Website traffic, SEO ranking
Local engagement, Search rankings
mail open rates, Product page visits
ers, Email engagement, App usage
og Out
 Wine
Select

Teams

pr005

Dashboard
PR Campaign ID
#NAME?

Chart

PR CAMPAIGN ID OBJECTIVE
Wine Select PR001 Increase media coverage premium wine co
PR002 Educate the public on eco-friendly wine pra
PR003 Build brand recognition in targeted regions
PR004 Generate buzz for new low-alcohol wine pro
PR005 Promote new customer loyalty program
Highlights

PR CAMPAIGN NAME PR ACTIVITIES

Department PR001 Press releases, media pitches, influencer o
PR002 Educational press releases, media interview
PR003 Local press releases, regional media partne
event attendance
PR004 Press releases, product reviews, media eve
Contact PR005 Press releases, customer testimonals, med

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 MARKETING DEPARTMENT

PUBLIC RELATIONS

Campaign Name Related Brand Budget

#NAME? #NAME? #NAME?

GN ID OBJECTIVE KEY MESSAGES

Increase media coverage premium wine collection Emphasize premium quality and unique features
Educate the public on eco-friendly wine practices Highlight and sustainable and organic aspects
Build brand recognition in targeted regions Focus on regional relevance and local events
Generate buzz for new low-alcohol wine products Showcase benefits and innovation of low-alcohol wines
Promote new customer loyalty program Highlight rewards and benefits of the loyalty program

GN NAME PR ACTIVITIES PERFORMANCE METRCIS

Press releases, media pitches, influencer outreach Media mentions, Press coverage, Influencer engagement
Educational press releases, media interviews, partnership Media coverage, Public awareness, Publication
Local press releases, regional media partnership, Regional media coverage, Community engagemen,

Press releases, product reviews, media events Product reviews, Media mentions, Event attendance
Press releases, customer testimonals, media coverage Media coverage, Program enrollment, Customer feedback
G DEPARTMENT Log Out

NS

Start Date End Date Status PR Manager

#NAME? #NAME? #NAME? #NAME?

nique features
nic aspects
cal events
of low-alcohol wines
yalty program

S
nfluencer engagement
blic awareness, Publication with eco-focused publications
ge, Community engagemen, community events Local
ons, Event attendance
ollment, Customer feedback
 Wine
Select

Teams

pm005

Dashboard
Product Marketing ID
#NAME?

Chart

Wine Select
PRODUCT MARKETING ID OBJECTIVE
PM001 Launch and promote the new premium wine coll
PM002 Introduce and market eco-friendly wine products
PM003 Expand brand presence with new regional wine
Highlights PM004 Market and drive sales of low-alcohol wine optio
PM005 Promote wines featured in the customer loyalty

Department PRODCUCT MARKETING ID MARKETING A

PM001 Product positioning, Packaging design, Trade sh
PM002 Product development, Marketing materials, Eco-
PM003 Localized product adaptations, Regional market
PM004 Market research, Product positioning, Promotion
Contact PM005 Product bundling, Loyalty program integration, S

Log Out
 MARKETING DEPARTMENT

PRODUCT MARKETING

Campaign Name Related Brand Budget Start Date

#NAME? #NAME? #NAME? #NAME?

TING ID OBJECTIVE KEY MESSAGES

nch and promote the new premium wine collection Highlight exclusivility and premium quality
oduce and market eco-friendly wine products Emphasize organic and sustainable attributes
and brand presence with new regional wine line Focus on regional flavors and local appeal
ket and drive sales of low-alcohol wine options Promote health benefits and modern appeal
mote wines featured in the customer loyalty program Highlight exclusive benefits for members

ETING ID MARKETING ACTIVIITIES PERFORMNCE METRICS

duct positioning, Packaging design, Trade shows Sales figures, Brand awareness, Trade show feedback
duct development, Marketing materials, Eco-certification Market share, Product reviews, Certification status
alized product adaptations, Regional marketing campaigns, Regional sales, distributor feedback, Market penetration
ket research, Product positioning, Promotional events Sales performance, Consumer feedback, Event attendance
duct bundling, Loyalty program integration, Special offers Program enrollment, sales increase, member satisfaction
MENT Log Out

End Date Status Product Marketing Management

#NAME? #NAME? #NAME?

S
back
status
rket penetration Distributor partnership
ent attendance
mber satisfaction
 Wine
Select

Dashboard

Chart

Wine Select

Vineyard States
Highlights

Department

Contact

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 MARKETING DEPARTMENT

EcoWine Vintage Gold Trendy Wines

"Embrace the Art of Fine

Wine"
 Log Out

Trendy Wines Classic Reds

e
 Wine
Select

Vineyard States

Dashboard

Chart

Wine Select

Highlights

Vineyard
Estates
Department
Vineyard Estates, like many premium wine producers
a living testament to a rich heritage, one that is deep
winemaking practices and a profound connection to
Contact estates have not only produced exceptional wines bu
honored methods, cherished family legacies, and a d

Log Out
 MARKETING DEPARTMENT

EcoWine Vintage Gold Trendy Wines Classic Reds

Why Choose Vineyard Estates Wine?

Unforgettable Taste Health Benefits

Experience a symphony of flavors—from bold dark Savor the antioxida
fruits in our reds to crisp citrus notes in our whites. you to enjoy your w
Each glass is a journey through the vineyard, crafted Estates can be a de
to perfection. lifestyle.
Luxurious Texture Perfect Pairings
Indulge in the velvety richness of our reds or the Elevate your dining
refreshing crispness of our whites. The mouthfeel is a complement your f
celebration in itself, enhancing every moment you steak or a light sea
share with family and friends. meal.

premium wine producers, is more than just a winery; it is

heritage, one that is deeply rooted in traditional
profound connection to the land. For generations, these
ced exceptional wines but have also safeguarded time-
family legacies, and a deep respect for the environment.
 Log Out

ssic Reds

Health Benefits
Savor the antioxidants and minimal calories, allowing
you to enjoy your wine guilt-free. A glass of Vineyard
Estates can be a delightful addition to a balanced
lifestyle.

Perfect Pairings
Elevate your dining experience with wines that
complement your favorite dishes. Whether it’s a hearty
steak or a light seafood salad, our wines enhance every
meal.
 Wine
Select

Vineyard States

Dashboard

Chart

Wine Select

Highlights
EcoWin
e
Department
Ecowines are recognized for their unique flavors and
demand continues to rise as consumers seek wines p
Contact environmentally friendly practices. The growth of this
shift towards sustainability in agriculture and food pro

Log Out
 MARKETING DEPARTMENT

EcoWine Vintage Gold Trendy Wines Classic Reds

Why Choose EcoWine?

Unforgettable Taste Health Benefits

The unforgettable taste of ecowines is marked by Ecowines include be
distinctive flavor profiles that highlight the terroir grown without synth
and farming practices, showcasing vibrant fruit lower levels of sulfit
notes, floral aromas, and a subtle earthiness. like resveratrol, whic

Luxurious Texture Perfect Pairings

The luxurious texture of ecowines is characterized by Ecowines include wh
a silky mouthfeel that enhances the drinking and light pasta dishe
experience, often resulting from careful winemaking citrus, while red eco
processes that emphasize the natural qualities of the rich pasta dishes, an
grapes. versatile choices for

their unique flavors and health benefits, and the

consumers seek wines produced with
ctices. The growth of this sector reflects a broader
n agriculture and food production.
 Log Out

ssic Reds

Health Benefits
Ecowines include being made from organic ingredients
grown without synthetic pesticides or fertilizers, having
lower levels of sulfites, and being rich in antioxidants
like resveratrol, which may contribute to heart health.

Perfect Pairings
Ecowines include white ecowines with seafood, salads,
and light pasta dishes that feature fresh herbs and
citrus, while red ecowines complement grilled meats,
rich pasta dishes, and hearty stews, making them
versatile choices for a variety of meals.
 Wine
Select

Vineyard States

Dashboard

Chart

Wine Select

Highlights
Vintage Gold

Department
Vintage Gold wines are celebrated for their craftsmansh
potential, and the unique stories behind each bottle, m
Contact highly sought after in the world of fine wine.

Log Out
 MARKETING DEPARTMENT

EcoWine Vintage Gold Trendy Wines Classic Reds

Why Vintage Gold?

Unforgettable Taste Health Benefits

Rich complexity and depth, often revealing layers of Presence of antioxidan
dark fruits, spices, and earthy notes that evolve promote heart health a
beautifully with age, creating a truly memorable properties, as well as t
drinking experience. compared to some ma
more appealing choice
Luxurious Texture
Marked by a velvety mouthfeel, resulting from careful Perfect Pairings
aging that allows the tannins to soften and integrate, Rich Vintage Gold wine
providing a smooth and indulgent experience on the tenderloin, lamb, or du
palate. complement the wine'
Additionally, they pair
dark chocolate, and di
truffles, enhancing the

ted for their craftsmanship, aging

es behind each bottle, making them
d of fine wine.
 Log Out

ssic Reds

Health Benefits
Presence of antioxidants like resveratrol, which may
promote heart health and offer anti-inflammatory
properties, as well as the potential for lower sulfite levels
compared to some mass-produced wines, making them a
more appealing choice for those sensitive to additives.

Perfect Pairings
Rich Vintage Gold wines include rich dishes such as beef
tenderloin, lamb, or duck, as well as savory stews, which
complement the wine's depth and complexity.
Additionally, they pair beautifully with aged cheeses,
dark chocolate, and dishes featuring mushrooms or
truffles, enhancing the overall dining experience.

vu
 Wine
Select

Vineyard States

Dashboard

Chart

Wine Select

Highlights
Trendy Wines

Department
The exploration of lesser-known grape varieties and e
shape the landscape of trendy wines, making them in
adventurous consumers.
Contact

Log Out
 MARKETING DEPARTMENT

EcoWine Vintage Gold Trendy Wines Classic Reds

Why Choose Trendy Wine?

Unforgettable taste Health Benefits

Vibrant and unique flavor profiles that reflect the Lower alcohol and
innovative winemaking techniques and diverse grape drinking habits. Ma
varieties used, showcasing fresh fruit notes, lively acidity, antioxidants like re
and sometimes unexpected herbal or floral hints that health and reduce
captivate the palate. minimize exposure

Luxurious Texture Perfect Pairings

Characterized by a smooth and inviting mouthfeel, often nclude light, fresh
enhanced by careful winemaking practices that allow for grilled vegetables
a balance between freshness and richness, resulting in a complement flavor
velvety sensation that lingers beautifully on the palate. hearty pastas, enh
experience.

wn grape varieties and eco-friendly practices continues to

y wines, making them increasingly popular among
 Log Out

ssic Reds

Health Benefits
Lower alcohol and sugar content, promoting healthier
drinking habits. Many natural wines are rich in
antioxidants like resveratrol, which can support heart
health and reduce inflammation, while organic options
minimize exposure to synthetic chemicals.

Perfect Pairings
nclude light, fresh dishes like salads, seafood, and
grilled vegetables for whites and rosés, while reds can
complement flavorful charcuterie, spicy dishes, or
hearty pastas, enhancing the overall dining
experience.

vu
 Wine
Select

Vineyard States

Dashboard

Chart

Wine Select

Highlights
Classic Reds

Department
Classic red wines continue to be celebrated for their c
potential, and the unique stories behind each bottle,
wine culture worldwide.
Contact

Log Out
 MARKETING DEPARTMENT

EcoWine Vintage Gold Trendy Wines Classic Reds

Why Choose Classic Reds?

Unforgettable Taste Health Benefits

Rich and complex flavor profiles, featuring bold dark fruit Rich antioxidant co
notes, nuanced spices, and, in some cases, earthy may promote heart
undertones, creating a layered and satisfying experience Additionally, moder
that lingers on the palate. been linked to impr
support healthy ag
Luxurious Texture
Velvety mouthfeel, often enhanced by well-integrated Perfect Pairings
tannins and smooth finishes, providing an indulgent Robust dishes such
experience that complements their rich flavors. Cabernet Sauvigno
tomato sauce for M
mushroom risotto f
barbecued meats a
complements barbe
a great match for g

be celebrated for their complexity, aging

ries behind each bottle, making them staples in
 Log Out

ssic Reds

Health Benefits
Rich antioxidant content, particularly resveratrol, which
may promote heart health and reduce inflammation.
Additionally, moderate consumption of red wine has
been linked to improved cardiovascular health and may
support healthy aging.

Perfect Pairings
Robust dishes such as grilled steaks or lamb for
Cabernet Sauvignon, roasted chicken or pasta with
tomato sauce for Merlot, and earthy dishes like duck or
mushroom risotto for Pinot Noir. Syrah pairs well with
barbecued meats and hearty stews, while Zinfandel
complements barbecue and spicy foods, and Malbec is
a great match for grilled meats and rich, savory dishes.

vu
 Wine
Select

Highlights

Dashboard

Chart

Wine Select

Highlights

Department Wine harvesting is an excellent highlight it showcases the

craftsmanship, tradition, and seasonality behind the products.

Authenticity – Highlight the hand-picking process and attentio

quality.
Contact
Customer Experience – Offer harvest events or tours where g
can participate and enjoy tastings.
Seasonal Excitement – Emphasize the unique, vibrant energy
Log Out harvest season.
Sustainability – Promote eco-friendly practices during harvest
Exclusive Wines – Feature limited-edition vintages tied to each
 MARKETING DEPARTMENT

Wine tasting is a gr
experiences that conn

Sensory Experience
flavors, and textures
Educational – Teach
process, vineyard, an
Exclusive Events – H
personalized experien
Food Pairings – Prov
tasting experience.
Customer Engagem
on-site sales, and dee

Social media mark

promoting and conn

ghlight it showcases the Brand Awareness

nality behind the products. and events across p
TikTok.
picking process and attention to Visual Appeal – Po
wines, vineyard, and
vest events or tours where guests attention.
Engage with Custo
e the unique, vibrant energy of sessions, and respon
Influencer Partner
dly practices during harvest. food influencers to r
dition vintages tied to each harvest. Promotions & Give
or contests to drive
 Log Out

Wine tasting is a great highlight , offering immersive

experiences that connect customers to the brand.

Sensory Experience – Let customers savor the unique aromas,

flavors, and textures of your wines.
Educational – Teach customers about your wine-making
process, vineyard, and tasting notes.
Exclusive Events – Host private or virtual tastings, offering
personalized experiences.
Food Pairings – Provide curated food pairings to enhance the
tasting experience.
Customer Engagement – Use tastings to build loyalty, boost
on-site sales, and deepen customer connections.

Social media marketing is an essential highlight for

promoting and connecting to the customers

Brand Awareness – Share your vineyard’s story, products,

and events across platforms like Instagram, Facebook, and
TikTok.
Visual Appeal – Post beautiful images and videos of your
wines, vineyard, and wine-making process to capture
attention.
Engage with Customers – Run interactive polls, Q&A
sessions, and respond to comments to build a community.
Influencer Partnerships – Collaborate with wine bloggers or
food influencers to reach a broader audience.
Promotions & Giveaways – Use targeted ads, promotions,
or contests to drive engagement and boost sales.
 Wine
Select

Company

Wine
Dashboard Select
Wine Select
Categories
Chart
Vineyard Estates

EcoWine
Wine Select
Vintage Gold

Trendy Wine
Highlights History
Classic Reds
Wine Select was founded in 2020 by
about fine wine and sustainability. S
Department boutique offering premium, eco-frie
quickly expanded its selection to inc
low-alcohol options. In 2022, they la
Subscription Box, delivering curated
Contact
By 2023, Wine Select partnered exc
vineyards, setting a goal for 75% of
friendly by 2025. Today, the compan
Log Out commitment to quality, sustainabilit
growing reputation in the wine indu
 MARKETING DEPARTMENT
Mission
Wine Select is dedicated to offering a handp
combine tradition, innovation, and sustainab
for every palate.

Vision
To be the go-to brand for wine enthusiasts w
sustainability, and personalized service, ma
enjoyable for all.

Goals
Curate a Diverse Selection:
Build a wine portfolio featuring classic reds, t
ensuring a perfect wine for every occasion.
Foster Sustainability:
Partner with eco-friendly and organic vineyar
selection sustainably sourced within three ye
Enhance Customer Experience:
ry Create a seamless wine selection experience
pairing suggestions, and educational conten
enjoyable.
elect was founded in 2020 by three friends passionate
fine wine and sustainability. Starting as an online
Grow Market Reach:
ue offering premium, eco-friendly wines, the company Expand our presence across digital platforms
expanded its selection to include trendy, natural, and reach by 30% annually.
ohol options. In 2022, they launched a popular Wine Innovate with Exclusive Releases:
ption Box, delivering curated selections monthly. Continuously introduce limited-edition and e
offerings fresh and exciting.
3, Wine Select partnered exclusively with sustainable
ds, setting a goal for 75% of their wines to be eco-
y by 2025. Today, the company is known for its
tment to quality, sustainability, and innovation, with a
g reputation in the wine industry.
 Log Out

dicated to offering a handpicked collection of premium wines that

, innovation, and sustainability, providing a unique wine experience

and for wine enthusiasts who seek exceptional quality,

d personalized service, making fine wines accessible and

e Selection:
olio featuring classic reds, trendy wines, and sustainable options,
wine for every occasion.
bility:
iendly and organic vineyards, with a goal of making 75% of our
bly sourced within three years.
mer Experience:
wine selection experience with detailed tasting notes, food
s, and educational content, making wine exploration easy and

ach:
nce across digital platforms and retail spaces, increasing market
ually.
xclusive Releases:
duce limited-edition and exclusive collaboration wines to keep our
d exciting.
 Wine
Select

Company

Channel
Marketing Management
Dashboard

Brand Management

Chart Campaign Management

Digital Management
Wine Select
Public Relations

Product Marketing
Highlights

Activities and Events

Department
Market Research
Content Creation
Brand Management
Contact Social Media Management
Email Marketing
Advertising Campaigns
Log Out
 MARKETING DEPARTMENT

Highlights Teams

6,000,000
Teams Budget
Marketing 5,000,000
Management
Brand Management 4,000,000
Campaign
Management
3,000,000
Digital Marketing
Public Relations
Product Marketing 2,000,000

1,000,000

0
Budget

Wines

Classic Reds
Trendy Wine
Vintage Gold
EcoWine
Vineyard Es
 Log Out

Contact Help?

ID 001 - 005
Marketing Management MR
Brand Management BM
Campaign Management CM
Digital Marketing DM
Public Relations PR
Product Marketing PM

Budget

Classic Reds
Trendy Wines
Vintage Gold
EcoWine
Vineyard Estates
 Wine
Select

Company

Channel
Marketing Management
Dashboard

Brand Management

Chart Campaign Management

Digital Management
Wine Select
Public Relations

Product Marketing
Highlights

Activities and Events

Department
Market Research
Content Creation
Brand Management
Contact Social Media Management
Email Marketing
Advertising Campaigns
Log Out
 MARKETING DEPARTMENT

Highlights Teams

₱900,000.00
₱800,000.00
₱700,000.00
₱600,000.00
₱500,000.00
₱400,000.00
₱300,000.00
₱200,000.00
₱100,000.00
₱-
Budget

MR001 MR002 MR003 MR004 MR005

RESEARCH METHODS

MR005 Customer Su
MR004 Market Analy
Report
MR003 Regional Sur
MR002 Online Surve
MR001 Industry Rep
 Log Out

Contact Help?

Budget
MR001

MR002

MR003

MR004

MR005

udget

03 MR004 MR005

14%
20%
METHODS

24%
MR005 Customer Surveys
MR004 Market Analysis 17%
Report
MR003 Regional Surveys
MR002 Online Surveys
25%
MR001 Industry Reports
 Wine
Select

Company

Channel
Marketing Management
Dashboard

Brand Management

Chart Campaign Management

Digital Management
Wine Select
Public Relations

Product Marketing
Highlights

Activities and Events

Department
Market Research
Content Creation
Brand Management
Contact Social Media Management
Email Marketing
Advertising Campaigns
Log Out
 MARKETING DEPARTMENT

Highlights Teams

₱900,000.00
₱800,000.00
₱700,000.00
₱600,000.00
₱500,000.00
₱400,000.00
₱300,000.00
₱200,000.00
₱100,000.00
₱-
Budget

BM001 BM002 BM003 BM004 BM005

BRAND STRATEGY
BM005 Strenghten
programs and enh
customer engagem
BM004 Introduces
alcohol wine option
BM003 Localize ma
and engage region
fluencers
BM002 Emphasize
sustainability and o
ganic qualities
BM001 Positions as
premium wine bra
 Log Out

Contact Help?

Budget
BM001

BM002

BM003

BM004

BM005

udget

03 BM004 BM005

14%
20%
RATEGY
BM005 Strenghten loyalty
programs and enhance
customer engagement 24%
BM004 Introduces low-
alcohol wine options 17%
BM003 Localize marketing
and engage regional in-
fluencers
25%
BM002 Emphasize
sustainability and or-
ganic qualities
BM001 Positions as a
premium wine brand
 Wine
Select

Company

Channel
Marketing Management
Dashboard

Brand Management

Chart Campaign Management

Digital Management
Wine Select
Public Relations

Product Marketing
Highlights

Activities and Events

Department
Market Research
Content Creation
Brand Management
Contact Social Media Management
Email Marketing
Advertising Campaigns
Log Out
 MARKETING DEPARTMENT

Highlights Teams

₱900,000.00
₱800,000.00
₱700,000.00
₱600,000.00
₱500,000.00
₱400,000.00
₱300,000.00
₱200,000.00
₱100,000.00
₱-
Budget

CM001 CM002 CM003 CM004 CM005

CHANNEL
CM005 Email market
alty app notifications
promotons

CM004 Influecer ma
product tasting even
releases

CM003 Online ads, re

influencer partnersh
press

CM002 Social media,

cational webinars, bl
posts
CM001 Social media,
marketing, in-store d
 Log Out

Contact Help?

Budget
CM001

CM002

CM003

CM004

dget CM005

03 CM004 CM005 6%
3
6
NNEL %
CM005 Email marketing, loy-
alty app notifications, in-store
promotons

CM004 Influecer marketing,

product tasting events, press 4
releases
5
CM003 Online ads, regional %
influencer partnerships, local
press 7 5%
%
CM002 Social media, edu-
cational webinars, blog
posts
CM001 Social media,email
marketing, in-store displays
 Wine
Select

Company

Channel
Marketing Management
Dashboard

Brand Management

Chart Campaign Management

Digital Management
Wine Select
Public Relations

Product Marketing
Highlights

Activities and Events

Department
Market Research
Content Creation
Brand Management
Contact Social Media Management
Email Marketing
Advertising Campaigns
Log Out
 MARKETING DEPARTMENT

Highlights Teams

₱1,000,000.00
₱900,000.00
₱800,000.00
₱700,000.00
₱600,000.00
₱500,000.00
₱400,000.00
₱300,000.00
₱200,000.00
₱100,000.00
₱-
Budget

DM001 DM002 DM003 DM004 DM005

DIGITAL CHANNELS
DM005 Email Marke
Loyalty App, Websit

DM004 Instagram A
fluencer Collaboratio
Email Marketing

DM003 Regional Go
Local SEO, Social Me

DM002 Facebook Ad
stagram Stories, SE

DM001 Google Ads,

Ads, Instagram Ads
 Log Out

Contact Help?

Budget
DM001

DM002

DM003

DM004

DM005

udget
2
0 2
03 DM004 DM005 0
%
%

HANNELS
DM005 Email Marketing,
Loyalty App, Website Banner

DM004 Instagram Ads, In- 1

fluencer Collaborations,
8
Email Marketing 2 %
2
DM003 Regional Google Ads, %
Local SEO, Social Media

DM002 Facebook Ads, In-

stagram Stories, SEO 21%

DM001 Google Ads, Facebook

Ads, Instagram Ads
 Wine
Select

Company

Channel
Marketing Management
Dashboard

Brand Management

Chart Campaign Management

Digital Management
Wine Select
Public Relations

Product Marketing
Highlights

Activities and Events

Department
Market Research
Content Creation
Brand Management
Contact Social Media Management
Email Marketing
Advertising Campaigns
Log Out
 MARKETING DEPARTMENT

Highlights Teams

Chart Title

₱900,000.00
₱800,000.00
₱700,000.00
₱600,000.00
₱500,000.00
₱400,000.00
₱300,000.00
₱200,000.00
₱100,000.00
₱-
Budget

PR001 PR002 PR003 PR004 PR005

PR ACTIVITES
PR005 Press releases, cus
testimonals, media covera

PR004 Press releases, pro

reviews, media events

PR003 Local press release

regional media partnershi
community events

PR002 Educational press

media interviews, partner
with eco-focused publicat

PR001 Press releases, med

pitches, influencer outrea
 Log Out

Contact Help?

Title
Budget
PR001

PR002

PR003

PR004

PR005
1
3 1
udget
% 9
%
003 PR004 PR005

TIVITES
1
PR005 Press releases, customer 5
testimonals, media coverage
2 %
PR004 Press releases, product 9
reviews, media events %

PR003 Local press releases,

regional media partnership,
community events

PR002 Educational press releases, 23%

media interviews, partnership
with eco-focused publications

PR001 Press releases, media

pitches, influencer outreach
 Wine
Select

Company

Channel
Marketing Management
Dashboard

Brand Management

Chart Campaign Management

Digital Management
Wine Select
Public Relations

Product Marketing
Highlights

Activities and Events

Department
Market Research
Content Creation
Brand Management
Contact Social Media Management
Email Marketing
Advertising Campaigns
Log Out
 MARKETING DEPARTMENT

Highlights Teams

₱1,400,000.00

₱1,200,000.00

₱1,000,000.00

₱800,000.00

₱600,000.00

₱400,000.00

₱200,000.00

₱-
Budget

PM001 PM002 PM003 PM004 PM005

MARKETING ACTIVITIES
PM005 Product bundling, L
program integration, Spec

PM004 Market research, Pr

positioning, Promotional ev

PM003 Localized product a

tations, Regional marketing
campaigns, Distributor par
ship
PM002 Product developme
Marketing materials, Eco-c
cation

PM001 Product positioning

Packaging design, Trade sh
 Log Out

Contact Help?

Budget
PM001

PM002

PM003

PM004

PM005

Budget

003 PM004 PM005

15%
25%
ACTIVITIES
PM005 Product bundling, Loyalty
program integration, Special offers
22%
PM004 Market research, Product
positioning, Promotional events

PM003 Localized product adap- 18%

tations, Regional marketing
campaigns, Distributor partner-
ship 20%
PM002 Product development,
Marketing materials, Eco-certifi-
cation

PM001 Product positioning,

Packaging design, Trade shows