Department of Management

University Institute of Commerce and Management

(UICM)
Sant Baba Bhag Singh University
2021

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 SCHEME & SYLLABUS
CHOICE BASED CREDIT SYSTEM
Cours Contact Total Total
S Subject Credits
e Subject Name Hours Contact Credit
No. Code (L:T:P)
Type (L:T:P) Hours Hours
1 Core MGT501 Principles &
Practices of 4.0.0 4.0.0 4 4
Management
2 Core MGT503 Organization
4.0.0 4.0.0 4 4
Behavior
3 Core MGT505 Economic
4.0.0 4.0.0 4 4
Analysis
4 Core MGT507 Accounting for
4.0.0 4.0.0 4 4
Managers
5 Core MGT509 Marketing
4.0.0 4.0.0 4 4
Management
6 Core MGT511 Viva Voce 1
Total 20.0.0 20.0.0 20.0.0 21
MASTER OF BUSINESS ADMINISTRATION
About the Department
Being the universal pertinent of the term "Management", management department is backbone of
every organization which helps the concerns to get best employees, which in turn becomes the
assets of the organization. It is only the management which inculcate and Integrates whole lot of
departments and their wisdom. With efficacious planning and strategic vision, it maintains,
handles and controls the activities in such a manner that in turn generates the future of the
department.

Salient Features
• Management department knows how to use resources affectively and efficient.
• Management is never ending process. All the functions All the functions of management
are performed continuously.
• Management always manage people and work effectively with long term strategies and
planning.
• Management department has business skills which are important to improve the
performance of organization and make positive changes.
• Organization depends upon management to manage all departments of organization (HR,
Fin., Marketing, IT etc.)

Vision

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To be a globally recognized institution for creating leaders in the emerging areas of business.

Mission
To transform the lives of our students and stakeholders by enriching learning experience,
providing exposure to advanced areas of knowledge through research and reinforcing the
commitment to human values.

Eligibility
With at least 50% Marks in Graduation (Any Stream)

Duration of Course
2 years

CAREER PATHWAYS

Flexibility is one of the major benefits of the Master of Business Administration degree. The
broad business curriculum, coupled with specializations in areas such as Entrepreneurship,
Marketing, Finance, International Business, Information Technology and Operational Activities
allow students to develop skill sets applicable across industries. Once the degree is in hand, keep
an eye out for the following potential career paths, salaries and job growth for related
occupations.

1 – Consultant

Consultancy is probably the most natural of career paths for MBAs. On the one hand, it requires
an overarching, international and strategic-minded outlook on the business world and individual
companies. On the other hand, consultants must have the interpersonal skills that put clients at
ease to express their concerns and facilitate communication. Check out specialized as well as
mainstream consultancy firms and ensure you apply for the ones whose business approach most
resembles yours.

2 – Finance Manager

Most students coming from a non-management background dread the first day of their MBA
Finance module. Yet sound finances are at the core of any company’s ability to grow and
expand. Finance Managers must be able to deal with numerical and qualitative information,
displaying the ability to deal with colleagues from all departments to gather accurate information
as well as the communication skills necessary to reassure and motivate Board Members. MBAs’
insistence on hard and soft skills prepares students well for this position.

3 – Marketing Manager

Marketing relies on a deep knowledge of products and customers. If you’re enrolled in a top
MBA program, you’re acquiring up-to-date tools to assess products and companies, while
developing your abilities to communicate with and understand members of other cultures (what

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they identify as their needs; their buying habits; their cultural specificities; etc.). If you’re the
creative type and have a flair for sales, Marketing Manager may be your future job title!

4 – Operations Manager, Supply Chain Manager or Logistics Manager

Operations, Logistics and Supply Chain are areas which have grown significantly. With the
constant technological advancement of online operations and the growth of online retailing, the
work and knowledge of managers with this expertise has never been more important nor their
skills more sought after. If you want to play a vital role in the success of an industry, in one of
these roles you can manage people, process, and lead technology all in one, ensuring the
effective organization, storage and distribution of products and purchases for a continuously
improving customer experience. The MBA provides you a framework for developing the
knowledge and skills required for a successful and rewarding career in this field.

5 – Entrepreneur and HR Manager

Many MBA students have ideas and projects for own companies. The market exposure and in-
class networking a good MBA offers can create investing and partnership relationships that
justify anticipating the launch of an own company. If you feel this is your situation, make the
most of your MBA and discuss your business strategy with Faculty and fellow students while
you’re still studying to guarantee you have a winning plan.

Programme Educational Objective (PEO)

PEO1. To have diverged and set up Career in worldwide administration, organization and
undertakings

PEO2. To get professional competencies to explore for consistent development and advancement
of business.

PEO3. To familiarize with industrial environment with industrial visits and live preparing
ventures.

PEO4. To have business communication aptitudes through talk exhibition, character

improvement, Group conversations and presentations, mock meetings.

Programme Outcomes (PO)

PO1. The Specialization abilities in the field of finance, marketing, human resource, operations,
and information technologies will give the broad understanding of global business.

PO2. The Methodical abilities for Problem illuminating and basic deduction for business
difficulties and conceptualizing for new pursuits.

PO3. The legitimate and moral qualities for the advancement of the general public.

PO4. The Leadership characteristics for the worth based administration for collaboration.

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 Programme Specific Outcomes (PSO)
PSO1. Ability to set own Enterprise and Industry.

PSO2.Capability to use knowledge as specialized advisor in the fields of Finance, Marketing,

Human Resources and Information Technologies.

PSO3. Financial and Economic analyst.

PSO4. Industry oriented professionals.

CHOICE BASED CREDIT SYSTEM (CBCS):

The CBCS provides an opportunity for the students to choose courses from the prescribed
courses comprising core, elective/minor or skill based courses. The courses can be evaluated
following the grading system, which is considered to be better than the conventional marks
system. Therefore, it is necessary to introduce uniform grading system in the entire higher
education in India. This will benefit the students to move across institutions within India to begin
With and across countries. The uniform grading system will also enable potential employers in
assessing the performance of the candidates. In order to bring uniformity in evaluation system
and computation of the Cumulative Grade Point Average (CGPA) based on student’s
performance in examinations, the UGC has formulated the guidelines to be followed.

Outline of Choice Based Credit System:

1. Core Course: A course, which should compulsorily be studied by a candidate as a core

Requirement is termed as a Core course.
2. Elective Course: Generally a course which can be chosen from a pool of courses and which
may be very specific or specialized or advanced or supportive to the discipline/ subject of study
or which provides an extended scope or which enables an exposure to some other
discipline/subject/domain or nurtures the candidate’s proficiency/skill is called an Elective
Course.
2.1 Discipline Specific Elective (DSE) Course: Elective courses may be offered by the main
discipline/subject of study is referred to as Discipline Specific Elective. The University/Institute
may also offer discipline related Elective courses of interdisciplinary nature (to be offered by
main discipline/subject of study).
2.2 Dissertation/Project: An elective course designed to acquire special/advanced knowledge,
such as supplement study/support study to a project work, and a candidate studies such a course
on his own with an advisory support by a teacher/faculty member is called dissertation/project.

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 INDEX
Sr Subject Subject Code Subject Semester Page No
No Type
Scheme
1 Core MGT501 Principles and Practices of 1 5-6
Management
2 Core MGT503 Organization Behaviour 1 7-8
3 Core MGT505 Economic Analysis 1 9
4 Core MGT507 Accounting for Managers 1 10
5 Core MGT509 Marketing Management 1 11
6 FC CSA551 Introduction to Information 1 12-13
Technology
7 FC Communication and 1 14
MGT513
Marketing Skills
8 Core MGT502 Business Environment 2 15
9 Core MGT504 Managerial Quantitative 2 16-17
Techniques
10 Core MGT506 Financial Management 2 18
11 Core MGT508 Business Research 2 19
Methodology
12 Core MGT510 Human Resource 2 20
Management
13 FC MGT514 Basics of Entrepreneurship 2 21
14 Core Optimization Techniques for 3 22
MGT601
Managers
15 Core MGT603 Project Management 3 23
16 DSE Group I 3 24-67
17 Core MGT602 Strategic Management and 4 68-69
Business Policy
18 Core MGT604 Corporate Law 4 70
19 Core MGT606 Intellectual Property Rights 4 71
20 DSE Group II (Major) 4 72-120

After 2nd semester students will go for 6 weeks Industrial Training and will have to submit
a project report of the same along with Power Point Presentation.

DSE: Discipline Specific Elective (Specializations will be selected from pool)

FC: Foundation Course

DSE: Discipline Specific Elective (Specializations)

Marketing
Group I
Subject Code Subject Name Course Type Credits(L:T:P)
MGT607 Consumer Behavior DSE 4:0:0
MGT609 Advertising and Sales Promotions DSE 4:0:0
MGT611 Product and Brand Management DSE 4:0:0

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MGT613 Rural and Green Marketing DSE 4:0:0
Group II

Subject Code Subject Name Course Type Credits(L:T:P)

MGT612 International Marketing DSE 4:0:0
MGT614 Retail Marketing DSE 4:0:0
MGT616 Services Marketing DSE 4:0:0
MGT618 Marketing Research DSE 4:0:0
MGT620 Digital Marketing DSE 4:0:0
Finance
Group I
Subject Code Subject Name Course Type Credits(L:T:P)
MGT615 Management of Financial Services DSE 4:0:0
MGT617 Banking & Insurance Operations DSE 4:0:0
MGT619 Financial Statement Analysis DSE 4:0:0
MGT621 Global Financial markets and Institutions DSE 4:0:0
Group II

Subject Code Subject Name Course Type Credits(L:T:P)

MGT622 International Finance DSE 4:0:0
MGT624 Security Analysis and Portfolio Management DSE 4:0:0
MGT626 Management Control System DSE 4:0:0
MGT628 Indian Taxation System DSE 4:0:0
MGT630 Banking Management and Credit Analysis DSE 4:0:0

Human Resource Management

Group I
Subject Code Subject Name Course Type Credits(L:T:P)
MGT623 Social Security and Labor Welfare DSE 4:0:0
MGt625 Training and Development DSE 4:0:0
MGT627 Negotiation and counseling for managers DSE 4:0:0
MGT629 Competency Mapping DSE 4:0:0
Group II

Subject Code Subject Name Course Type Credits(L:T:P)

MGT632 International Human Resource Management DSE 4:0:0
MGt634 Applied Industrial Psychology DSE 4:0:0
MGT636 Organization Development DSE 4:0:0
MGT638 Compensation and Reward Management DSE 4:0:0
MGT640 Leadership DSE 4:0:0

International Business
Group I
Subject Code Subject Name Course Type Credits(L:T:P)
MGT631 International Business Environment DSE 4:0:0
MGT633 Foreign Trade Documentation and Trade DSE 4:0:0

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 Finance
MGT635 Global Marketing Management DSE 4:0:0
MGT637 Global Strategic Management DSE 4:0:0
Group II

Subject Code Subject Name Course Type Credits(L:T:P)

MGT642 International Business Laws DSE 4:0:0
MGT644 Global Logistics and Supply Chain Management DSE 4:0:0
MGT646 International Financial Management DSE 4:0:0
MGT648 WTO and RTAs DSE 4:0:0
MGT650 Cross Cultural Management DSE 4:0:0
Agribusiness

Group I

Subject Code Subject Name Course Type Credits(L:T:P)

MGT639 Agri-Supply Chain Management DSE 4:0:0
MGT641 Agricultural Finance DSE 4:0:0
MGT643 Farm Business Management DSE 4:0:0
MGT645 Entrepreneurship Development and Business DSE 4:0:0
Communication
Group II

Subject Code Subject Name Course Type Credits(L:T:P)

MGT652 Agricultural Marketing Management DSE 4:0:0
MGT654 Food Retail Management DSE 4:0:0
MGT656 International Trade and Marketing for DSE 4:0:0
Agribusiness
MGT658 Management of Food Processing Industry DSE 4:0:0
MGT660 Agribusiness Management DSE 4:0:0

Information Technology

Group I

Subject Code Subject Name Course Type Credits(L:T:P)

CSA631 Database Management and Administration DSE 4:0:0
(DBMA)
CSA633 Management Information Systems DSE 4:0:0
CSA635 Legal Aspects of IT Business DSE 4:0:0
CSA637 Software Project Management DSE 4:0:0

Group II

Subject Code Subject Name Course Type Credits(L:T:P)

CSA632 Data Centre Management DSE 4:0:0

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 CSA634 Knowledge Management DSE 4:0:0

CSA636 E-Customer Relationship Management DSE 4:0:0

CSA638 Big Data Analytics DSE 4:0:0

Operations Management

Group I

Subject Code Subject Name Course Type Credits(L:T:P)

ME611 Industrial Safety Engineering DSE 4:0:0
ME519 Methods of Engineering and Ergonomics DSE 4:0:0
ME513 Total Quality Control DSE 4:0:0
ME520 Product Design and Development DSE 4:0:0

Group II

Subject Code Subject Name Course Type Credits(L:T:P)

ME521 Flexible Manufacturing System DSE 4:0:0

ME522 Supply Chain Management DSE 4:0:0

ME524 Statistics and Reliability Engineering DSE 4:0:0

ME526 Production and Operations Management DSE 4:0:0

ME609 Lean Manufacturing DSE 4:0:0

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 MBA 1stSem

Foundation Courses:

Course Contact Total Total

S Subject Credits
Type Subject Name Hours Contact Credit
No. Code (L:T:P)
(L:T:P) Hours Hours
1 FC CSA551 Introduction to
Information 4.0.0 4.0.0 4 4
Technology
2 FC Communication and
MGT513 3.0.0 3.0.0 3 3
Marketing Skills
Total 7 7 7 7

Total Credit Hours: 28

Total Contact Hours: 27

MBA 2ndSem

Cours Total
Total
e Contact Credits Credi
S Contac
Type Subject Code Subject Name Hours (L:T:P t
No. t
(L:T:P) ) Hour
Hours
s
1 Core MGT502 Business Environment 4.0.0 4.0.0 4 4
2 Core MGT504 Managerial
Quantitative 4.0.0 4.0.0 4 4
Techniques
3 Core MGT506 Financial
4.0.0 4.0.0 4 4
Management
4 Core MGT508 Business Research
4.0.0 4.0.0 4 4
Methodology
5 Core MGT510 Human Resource
4.0.0 4.0.0 4 4
Management
6 MGT512 Viva-voce 1
Total 20.0.0 20.0.0 20 21

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Foundation and Interdisciplinary Course:

Course Contact Total Total

Subject Credits
S. No Type Subject Name Hours Contact Credit
Code (L:T:P)
(L:T:P) Hours Hours
1 IC To be offered from outside
3.0.0 3.0.0 3 3
department
2 FC Basics of
MGT514 3.0.0 3.0.0 3 3
Entrepreneurship
Total 6.0.0 6.0.0 6 6

Total Credit Hours: 27

Total Contact Hours: 26

MBA 3rd Sem

Course Contact Total Total

S Subject Credits
Type Subject Name Hours Contact Credit
No. Code (L:T:P)
(L:T:P) Hours Hours
1 Core MGT601 Optimization Techniques
4.0.0 4.0.0 4 4
for Managers
2 Core MGT603 Project Management 4.0.0 4.0.0 4 4
3 DSE Group I (Major) 4.0.0 4.0.0 4 4
4 DSE Group-I(Major) 4.0.0 4.0.0 4 4
5 DSE Group-I(Minor) 4.0.0 4.0.0 4 4
6 DSE Group-I(Minor) 4.0.0 4.0.0 4 4
7 Core MGT605 Summer Training Report
4
(Presentation cum Viva)
Total 24.0.0 24.0.0 24 28
Interdisciplinary Course:

Course Type Contact Total Total

S Subject Credits
Subject Name Hours Contact Credit
No. Code (L:T:P)
(L:T:P) Hours Hours
1 IC To be offered from outside
3.0.0 3.0.0 3 3
department
Total 3.0.0 3.0.0 3 3

Total Credit Hours: 31

Total Contact Hours: 27

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 MBA 4th Sem

Course Contact Total Total

S Subject Credits
Type Subject Name Hours Contact Credit
No. Code (L:T:P)
(L:T:P) Hours Hours
1 Core MGT602 Strategic Management &
4.0.0 4.0.0 4 4
Business Policy
2 Core MGT604 Corporate Law
4.0.0 4.0.0 4 4
3 Core MGT606 Intellectual Property Rights 2.0.0 2.0.0 2 2
4 DSE Group-II(Major) 4.0.0 4.0.0 4 4
5 DSE Group-II(Major) 4.0.0 4.0.0 4 4
6 DSE Group-II(Major) 4.0.0 4.0.0 4 4
7 Core MGT608 Major Research Report
3
8 Core MGT610 Comprehensive Viva Voce
2
Total 22.0.0 22.0.0 22 27

Total Credit Hours: 27

Total Contact Hours: 22

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Course Code MGT501
Course Title Principles and Practices of Management
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The objective of this course is to develop a basic understanding about the
(CO) management concepts as well as of human in various managerial processes in
organization.
Course Outcomes Student will be able to:

1. Acquaint the students with the importance of management in our day to

day life, help student to trace the evolution of Management thought and
appreciate the various functions of management.
2. Learn about the development of management theory and will
understand the importance of management.
3. Explain the basic functional elements of management.

Syllabus
Unit-I
Management: definition, nature, purpose and scope, functions of a manager, roles and skills,
manager’s job and universality of management. Historical background of Management:
classical approach, scientific management, general administrative theory, quantitative approach,
total quality management, quantitative approach, behavioral approach, early advocates of
organizational behavior, the behavioral approach, the contemporary approach and the Hawthorne
studies.
Unit-II
Planning: types of plans, process of planning, nature and purpose of strategies and
policies.Management by Objectives: concept, objectives setting process, benefits and
weaknesses of MBO. Decision Making: process, types of decisions and decision making
conditions, decision making styles, decision making and planning. Organizing: concept of
organization, process of organizing, basis of Departmentation, authority and power, line and staff
relationships .delegation of authority, responsibility and accountability, steps to make delegation
effective decentralization, purpose and types of decentralization, span of management.
Unit-III
Directing: motivating and leading people at work.Communication: nature, process, networks
and barriers, effective Communication. Leadership: concept, nature, importance, attributes of a
leader, developing leaders across the organization. Coordination: need, factors which make
coordination difficult, techniques to ensure effective coordination. Control: planning-control
relationship, process and techniques of control, human response to control, types of control- feed
forward control, concurrent control (Real Time Information & Control), and feedback control.
Unit-IV

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International Management Practices: a comparative study of management practices in India,
Japan, USA and China with particular reference to planning, organizing, directing, staffing and
controlling. Recent developments in the field of Management in a global perspective, Business
Ethics and Social Responsibility.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Koontz Essentials of Management Tata McGraw-Hill
2 Freeman, Gilbert Jr Principles of Management Pearson Education

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Course Code MGT503
Course Title Organization Behavior
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives This course emphasizes the importance of human capital in the organizations of
(CO) today. It gives an insight to the students regarding individual and group
behavior.
Course Outcomes Student will be able to:
1. Emphasizes the importance of human capital in the organizations of
today.
2. After the completion of the course the participant will be able to
comprehend the relationship between management processes and
behavior at workplace.
3. The participant will also learn about designing the structure of
organizations, management functions in a way that leads to performance
of the workforce at all levels up to the fullest ability.

Syllabus
Unit-I
Organizational Behavior: concepts, features and importance, challenges and opportunities for
OB, Various contributing disciplines to OB, foundations of individual behavior. Learning:
concept, theories and principles of learning. Perception: concept, perceptual process, factors in
interpersonal perception. Attitude: concept, components, attitude formation.
Unit-II
Leadership: concept, theories and leadership styles in management.Motivation: concept,
objectives, types and theories of motivation. Transaction Analysis: life positions, levels of self
awareness, Johari window model, ego states. Personality: concept, theories of personality, and
determinants of personality, personality attributes influencing OB.
Unit-III
Group Dynamics: concept and nature of group formation, group structure, models of group
formation, theories of group formation. Conflict Management: - definition, sources of conflict,
transitions in conflict thought, levels of conflict, conflict management. Power & Politics:
concept, basis of power, tactics to gain power. Stress Management: meaning, concept, causes of
organization stress, stress management.
Unit –IV
Organization Change: concept, Planned Change, Resistance to change Organization Culture:
concept, functions of organization culture, development and implications of organization culture,
creating and sustaining organization culture. Organization Development: concept, interventions
of organization development.

Suggested – Readings:

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S. No. Author(s) Title Publisher
1 Luthans,F Organizational Behavior McGraw –Hill Inc.
2 Newstrom, J.W. and Davis, K Human Behavior at Work The McGraw Hill
Companies, Inc

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Course Code MGT505
Course Title Economic Analysis
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The primary purpose of the course is to develop tools useful in making use
(CO) of scarce resources and to understand the economy.
Course Outcomes Student will be able to:
1. Equip the basic knowledge of the concepts and tools of economic
analysis as relevant for business decision making.
2. Students will be able to apply economic theory and principles in
managerial decision making.
3. Analyse current economic conditions in developing emerging
markets, and evaluate present and future opportunities.

Syllabus

Unit-I
Introduction to Managerial Economics: scope of managerial economics and other disciplines,
basic economics concepts in decision-making, distinction between micro and macroeconomics.
Demand analysis, Elasticity of Demand.
Unit-II
Cost Analysis: concept of cost and its types, cost output relationship in short and long period.
Indifferences curves. Pricing analysis: market structures, price determination under different
market situations (perfect competition, monopoly, monopolistic competition, oligopoly), break
even analysis.
Unit-III
National income analysis, Theories of income, output and employment: classical and
Keynesian. Theory of multiplier: concepts of static and dynamic multiplier, balanced budget
multiplier, income generation process through multiplier.
Unit-IV
Theory of Trade Cycle: concepts and causes of trade cycles, measures to control trade cycles.
Macro economics policy: monetary and fiscal. Theories of inflation: cause and control of
inflation.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Thomas and Maurice Managerial Economics McGraw- Hill
2 D.M.Mithani Managerial Economics Himalaya Publication
Theory and Applications

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Course Code MGT507
Course Title Accounting for Managers
Type of Course Core
LTP 4 0 0
Credits 4
Course Pre-requisites Graduation in any stream
Course Objective (CO) A primary purpose of the course is to develop the knowledge useful
in accounting system and book keeping.
Course Outcomes Student will be able to:
1. Acquaint the role, concepts, techniques and methodology
relevant to accounting function.
2. To acquaint with concepts of cost and management
accounting and their application in managerial decision
making.
3. Pprepare and analyse Financial Statements, make efficient use
of scarce financial resources for best possible output.

Syllabus
Unit-I
Introduction to Accounting: Financial Accounting concept, Basics of Accounting: concepts
and principles, accounting cycle, nature and purpose of accounting, Accounting records and
system: users of accounting information, Journal (With Practical), Ledger (with Practical).
Unit-II
Trial Balance (with Practical), Final Accounts (with Practical).Analysis of Financial
Statement: ratio analysis (with practical) and cash flow and fund flow statement analysis.
Unit-III
Introduction to cost Accounting and Management Accounting: meaning and their
interrelationship with Financial Accounting. Introduction to Marginal Costing: cost volume
profit relationships, Budgetary Control.
Unit-IV
New development in Management Accounting: activity-based costing, life-cycle costing,
target costing and kaizen costing, significance of computerized accounting system.

Suggested – Readings:

S.No. Author(s) Title Publisher

1 Thomas and Thomas Accounting for Managers McGraw- Hill
2 Garg, Sareen and Chawla Management Accounting Himalaya Publication

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Course Code MGT509
Course Title Marketing Management
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The objective of this course is to facilitate understanding of the
(CO) conceptual framework of marketing and its applications.
Course Outcomes Student will be able to:
1. Understand concepts, philosophies, processes and techniques of
managing the marketing operations.
2. Students will be able to apply the knowledge for the global
marketing practices.
3. At the end of the course a students should be able to identify and
analyse key trends, opportunities and problems in local and
regional marketing environments.
Syllabus
Unit-I
Introduction to Marketing: concept, nature, scope and importance of marketing, its evolution, Marketing
mix, Strategic marketing planning an overview. Market Analysis and Selection: marketing environment,
macro and micro components and their impact on marketing decisions, Market segmentation and
positioning. Buyer behavior: consumer versus organizational buyers.
Unit-II
Product Decisions: concept of a product, classification of products, major product decisions,
product line and product mix, branding, packaging and labeling, Product life cycle strategic
implications, New product development and consumer adoption process. Pricing Decisions:
factors affecting price determination, pricing policies and strategies.
Unit-III
Distribution Channels and Physical Distribution Decisions: nature, functions and types of
distribution channels, distribution channel intermediaries, Promotion Decisions: communication
process, promotion mix, advertising, personal selling, sales promotion, publicity and public
relations, determining advertising budget, media selection, advertising effectiveness, sales
promotion tools and techniques.
Unit-IV
Marketing Research: meaning and scope of marketing research, marketing research
process.Marketing Organization and Control: organizing and controlling marketing
operations. Issues and Developments in Marketing: social, ethical and legal aspects of
marketing, marketing of services. International marketing, Green marketing, Cyber marketing,
Relationship marketing and other developments of marketing.
Suggested – Readings:
S. No. Author(s) Title Publisher
1 Kotlar, Philip Marketing Management Prentice Hall, NewDelhi.
2 Stanton, Etzel, Walker Fundamentals of Marketing Tata-McGraw Hill, New
Delhi.

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Course Code CSA551

Course Title Introduction to Information Technology

Type of Course Core

LTP 4 0 0
Credits 4
Course Prerequisites Basic knowledge about Computer & internet
Course Objectives (CO) Obtain understanding of the concepts of Information Technology
and its applications.
Course Outcome (CO) The student will able to:
Apply the knowledge of combinational and sequential logic circuits to
mimic a simple architecture.
Answers about the social, economic, and political contexts in which it
exists.
To introduce cutting-edge technologies and trends such as those in the
areas of wireless multimedia, computer security, digital audio, and
high-performance computing.
Apply the knowledge of combinational and sequential logic circuits to
mimic a simple architecture.

Syllabus
Unit-I
Introduction to Information Technology: Basic concepts of IT, Data Processing: Data and
Information. Classification, History and Types of Computers. Elements of a Computer
System: Block Diagram of The Computer System, Introduction to various units. CPU,
Memory, Input and Output devices, storage devices. System and Application Software,
Utility packages.
Unit-II
Applications of Information Technology: Wide range of applications in: Home, Education
and Training, Entertainment, Science, Medicine, Engineering etc.
Introduction to Number System; Conversion from Decimal to Binary, Octal, Hexadecimal,
Conversion of Binary, Octal, Hexadecimal to Decimal; Conversion of Binary to Octal,
Hexadecimal; Conversion of Octal, Hexadecimal to Binary; Binary Arithmetic; Signed and
Unsigned Numbers; Binary Data Representation; Binary Coding Schemes; Logic Gates.
Introduction to Information Technology Tools: Operating System, Programming
Languages, HTML, Features and trends, Introduction to MS-DOS/WINDOWS, Difference
between MS-DOS/WINDOWS.
Unit-III
Office Automation Tools: MS-Office, introduction to MS word and its features, creating,
editing, printing and saving documents, spell check, mail merge, creating power point
presentations, creating spreadsheets and simple graphs, PowerPoint, Excel, Access.
Translators: Assembler, Compiler and Interpreter, Difference between Compiler, Assembler
and Interpreter.
Business Files: Comparison of various types of file organization.
Unit-IV
Computers and Communication: Introduction to Computer Networks, Internet and World

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Wide Web, FTP, Electronic Mail, Information Security and Integrity: Basic Concepts,
Perverse Software, Preventive Measures and treatments.
Computer Security: Introduction; Security Threat and Security Attack; Malicious Software;
Security Services; Security Mechanisms (Cryptography, Digital Signature, Firewall, Users
Identification and Authentication, Intrusion Detection Systems); Security Awareness;
Security Policy.

Suggested - Readings:
S. No. Author(s) Title Publisher
1 Sanders, D.H Computer Today Mc-Graw Hill,

2 Raja Raman V Fundamental of Prentice Hall of India

Computers

21
Course Code MGT513
Course Title Communication and Marketing Skills
Type of Course Theory
LTP 300
Credits 3
Course Graduation in any stream.
pre-requisite
Course The objective of this course is to assist the students to acquire proficiency, both in
Objectives spoken and written language.

Course Student will be able to:

Outcomes 1. Develop the communication skills of students – both written
communication and oral communication.
2. Develop a basic integrated marketing communications plan for target
markets and use of the marketing communications mix.
3. Conceptualize a complex issue into a coherent written statement and oral
presentation.
Syllabus

Unit-I
Introduction to Communication: meaning, process, importance of communication in business,
types of information, formal and informal communication, internal and external communication,
communication channels, ethical considerations for business communication, medias of
communication, barriers of communication, effective communication, essentials of effective
business communication (7Cs model).
Unit-II
Developing Listening Skills: importance, purpose of listening, art of listening, factors affecting
listening, components of effective listening, process of listening, principles and barriers to
listening, activities to improve listening. Non verbal communication: features, understanding of
body language, posture, gestures.
Unit-III
Types of Communication: oral communication, art of public speaking, telephonic conversations
and voice mails, group communications, preparing and holding meetings, other formal
communication with public at large, seminar, symposia and conferences.
Unit-IV
Written Communication: layout of letter writing, types of letter writing: persuasive letters,
request letters, sales letters, interview letters, promotion letters, resignation letters, newsletters,
circulars, agenda, notice, office memorandums, office orders, press release. Report Writing:
structure, types, formats, drafting of various types of report.
Suggested – Readings:

S. Author(s) Title Publisher

No.
1. Varinder Kumar and Bodh Raj Business Communication Kalyani Publishers
2. R. Datta Roy and K.K. Dheer Communications Skills Vishal Publishing Company

22
Course Code MGT502
Course Title Business Environment
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The basic objective of the course is to develop understanding and provide
(CO) knowledge about business and various factors which affect the business.
Course Outcomes Student will be able to:
1. Orient the all the external environmental forces which affect the decision
making process of an organization.
2. Apply the knowledge for the global marketing practices.
3. Identify and evaluate the complexities of business environment and their
impact on the business.

Syllabus
Unit-I
Business Environment in India: concept, features, elements of environment, political, legal,
social- cultural, technological and economic. Environment Scanning: techniques used for
scanning.
Unit-II
Monetary and Fiscal Policies, Multinational corporations, Globalization, Social audit: meaning
and importance. Sun-rise sectors of India economy. Challenges of Indian economy, Economic
Policy.CompetitionLaw.RTIAct.Consumer Protection Act.
Unit-III
Recent World Trade and Foreign Investment trends: world financial environment, tariff and
non tariff barriers, regional blocks, international production, internationalization of service firms,
operation management in international firms.
Unit-IV
Challenges faced by international business and investment opportunities for Indian industry.
FDI: meaning, FDI concepts and functions, need for FDI in developing countries, factors
influencing FDI, FDI operations in India, GATT and WTO.
Suggested – Readings:

S. No. Author(s) Title Publisher

1. Francis cherunilam Business Environment Himalaya
Publishing House
2. D. Amar chand Govt. and Business Tata McGraw Hill

23
Course Code MGT504
Course Title Managerial Quantitative Techniques
Type of course Core
LTP 400
Credits 4
Course prerequisite Graduation in any stream.
Course Objective The goal is to provide a basic understanding of the concept of statistics
(CO) analysis and use of these techniques managerial applications.
Course Outcomes Student will be able to:
1. Acquaint the students with various statistical tools and techniques
used to business decision making"
2. Use the applications of statistical techniques in business decision
making.
3. Handle the quantitative aptitude part in competitive examinations.
They will also better understand the quantitative portions in the
functional areas of management

Syllabus
Unit -I
Measures of Central Tendency : Arithmetic Mean; calculation of mean in individual, discrete
and continuous series, properties of arithmetic mean, combined mean, Median; calculation of
median in individual, discrete and continuous series, Mode; calculation of mode in individual,
discrete and continuous series, comparison of mean, median and mode. Measures of
Dispersion: range, quartile deviation, coefficients of range and quartile deviation. Mean
Deviation: calculation of mean deviation in individual, discrete and continuous series. Standard
deviation: calculation of standard deviation in individual, discrete and continuous series,
combined standard deviation. Variance: coefficient of variation.
Unit-II
Correlation Analysis and Regression Analysis: scatter diagram, Karl Pearson’s coefficient of
correlation, rank correlation. Regression Equations: deviation taken from assumed mean and
arithmetic mean, least square method. Index Number: methods of constructing index number,
Laspeyres, Paasche, Bowley’s, Fisher and Marshall- Edgeworth method, chain base Index
Number.
Unit-III
Matrices: introduction to matrix, types of matrix, difference of two matrix, properties of addition
of matrix, product of two matrix, transpose of matrix, determinants of a matrix, cofactors, minors
of a matrix, adjoint of a matrix, inverse of a matrix.
Unit-IV
Probability distributions: meaning, types and applications, binomial, Poisson and Normal
distributions. Analysis of Time Series: method of semi-average, moving average, simple
average, method of least square. Arithmetic and Geometric progression.

24
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Gupta, S C Fundamentals of New Delhi: Himalaya Publishing
Statistics House, 2001. Print
2 Gupta, S P Statistical New Delhi: Sultan Chand, 1979.
Methods Print

25
Course Code MGT506
Course Title Financial Management
Type of Course Core
LTP 400
Credits 4
Course Graduation in any stream.
Prerequisites
Course Objectives The focus of this course is to help students to understand how a firm meets its
(CO) financial objectives utilizing financial decision-making.
Course Outcomes Student will be able to:
1. Understand the function, the roles, the goals and the processes of
corporate financial management, covering the sourcing of finances and
their issues in investment and operations.
2. Understand how companies are valued and affected by strategic and
tactical financing decisions.
3. Understand how a firm meets its financial objectives utilizing financial
decision-making.
Syllabus

Unit-I
Financial-management: meaning, scope, objectives and financial goals of financial
management, finance function.
Source of Long Term funds: equity shares, preference share, debentures, public deposits,
factors affecting long term funds requirements. Cost of Capital: concept, objectives, calculation
of cost of capital.
Unit-II
Capital Budgeting: capital budgeting process, project selection. Capital budgeting techniques:
payback period methods, average rate of return, net present value methods, IRR, benefit-cost
ratio, Capital Rationing. Lease Financing: concepts, types of leases.
Unit-III
Capital Structure: determinants of capital structure, capital structure theories.
Leverage: operating and financial leverage.
Management of Retained Earnings: retained earnings & dividend policy, consideration in
dividend policy, forms of dividends theories.
Unit-IV
Working Capital: concept, factors affecting working capital requirements, operating cycle of
working capital, sources of working capital.
Inventory Management: concept, objectives, inventory control techniques, EOQ.
Cash Management: concept, motives for holding cash, estimation of cash requirements.
Recent Developments in asset pricing: introduction to concepts CAPM.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Khan & Jain Financial Management Tata McGraw Hill
2 I.M. Pandey Financial Management Vikas publishers
26
Course Code MGT508
Course Title Business Research Methodology
Type of course Core
LTP 400
Credits 4
Course prerequisite Graduation in any stream
Course Objective The course aims at equipping students with an understanding of the research
(CO) process, tools and techniques in order to facilitate managerial decision
making.
Course Outcomes Student will be able to:
1. Design research proposal and apply statistical tools manually as
well as with the help of software.
2. Expose the basic concepts of research methodology and application
through practical exercises in the area of management.
3. Judge the reliability and validity of experiments and perform
exploratory data analysis.

Syllabus
Unit-I
An Introduction to Research: meaning, definition, objectives, process and types.Research
Problem: selection of problem, understanding problem,necessity of defined problem, Review of
literature in research: meaning, objectives and process.
Unit-II
Sources of Data: primary and secondary, data collection methods, questionnaire designing and
construction, questionnaire types and developing a good questionnaire, Sampling design and
techniques.Data processing operations: editing, coding, classification, tabulation. Research
proposal/synopsis writing.
Unit-III
Hypothesis: meaning, types, process of hypothesis testing. Tests of Significance: t-Test, Chi-
Square Test, F -Test, And ANOVA
Unit-IV
Multi-Dimensional Scaling: factor analysis, cluster analysis, interpretation of data, report
preparation and presentation. Each Student has to prepare Mini Research Project on Topic / Area
of their Choice and Make Presentation. The report should consist of application of tests and
techniques mentioned in above units. Relevant Case Studies should be discussed in class.
Suggested – Readings:

S. No. Author(s) Title Publisher

1. CR Kothari Research Methodology Tata McGraw Hill

2. WillianG.Zikmund Business Research Thomson South-

Methods Western Learning

27
Course Code MGT510
Course Title Human Resource Management
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The course is designed to give an understanding of the various aspects
(CO) of the management of human resources in an organization.
Course Outcomes Student will be able to:
1. Understand the various aspects of the management of human
resources, their interaction in the execution of managerial
functions and facilitating learning of various concepts and skills
required for utilization and development of these resources for
organizational functions.
2. Understandthe various aspects of the management of human
resources in an organization.
3. Realise the impact of cultural differences across countries on
organisational decisions.
Syllabus

Unit-I
Human resource management: Concept, Nature, Scope, Objectives, functions of HRM.Human
Resource Planning (HRP): concept, need and importance of HRP, factors affecting HRP,
Process of HRP. Recruitment & Selection: Meaning and Factors Governing Recruitment,
Recruitment Sources and Techniques. Meaning and Process of Selection.
Unit-II
HR Training and Development: Concept, Need, Process of Training, Identification of Training needs
Implementation and Methods of Training Programme .Performance Appraisal: Meaning, Purpose,
Essentials of Effective Performance Appraisal System, Various Components of Performance Appraisal,
Methods and Techniques of Performance Appraisal. Quality of work life & quality circles, job
satisfaction and morale
Unit-III
Compensation and Employee Remuneration: Concept, Objectives, Components of Employee
Remuneration, Factors Influencing Employee Remuneration. Job Evaluation: Meaning, Process.
Incentives & Fringe Benefits: Concept, Importance and Administration of Benefits.
Unit-IV
Employee grievances: Concept, features, discovery of grievances, types of grievances. Discipline:
Concept, Nature, Characteristics, types, importance, causes of indiscipline. Contemporary Issues in
HRM: Changing trends, Emerging Issues and Challenges inHRM.
Suggested – Readings:
S. No. Author(s) Title Publisher
1 K, Aswathappa Human Resource Tata McGraw-Hill.
Management
2 V.S.P.Rao Human Resource Himalaya
Management Publishers.

28
Course Code MGT514
Course Title Basics of Entrepreneurship
Type of course Core
LTP 300
Credits 3
Course prerequisite Graduation in any stream.
Course Objectives The objective of the syllabus is to make students aware with the basics of
(CO) entrepreneurs and required knowledge for entrepreneurship.
Course Outcomes Student will be able to:
1. Provide practical and analytical understanding of the growth of
entrepreneurship and its importance in the Indian economy.
2. Acquaint them with the challenges faced by the entrepreneur.
3. Aware with the basics of entrepreneurs and required knowledge
for entrepreneurship.
Syllabus

Unit-I
Foundations of Entrepreneurship: Concept, need, definition and role of entrepreneurship
characteristics and scope of entrepreneur, roles and responsibilities of entrepreneurs in Indian
economy, Invention, Creativity, Opportunities, Manager, Corporate Entrepreneur comparative
study.
Unit-II
Women entrepreneurs and entrepreneurship: Meaning, role, problems and reasons for less
women entrepreneurs. Various institutes & Government schemes to help and uplift women
entrepreneurs. Case studies for successful women entrepreneurs. Entrepreneurship
Development: Concept, need & role of entrepreneurship development.
Unit-III
Small and Medium Enterprises: role and importance of SME in India Economy, Small and
Medium Industry: meaning and importance, steps for starting Small Industry. Decisions and
steps to be taken to become entrepreneur, Search for a business idea: source of ideas, idea
processing, selection idea, input requirements.
Unit-IV
Innovation management: definition and process of innovation management methods of
management innovation, entrepreneurship as a career, sustaining competitiveness, maintaining
competitive advantage.
Suggested – Readings:
S.No. Author(S) Title Publisher
1 Renuarora Fundamentals of Entrepreneurship Kalyani Publishers
S.K sood
2 Richard Branson Entrepreneurship and Business Pearsons

29
Course Code MGT601
Course Title Optimization Techniques for Managers
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course objective(CO) This course is an introduction to a broad range of mathematical
techniques for solving problems that arise in management to
allocate resources and their effective utilization.
Course Outcomes Student will be able to:
1. Acquaint with various quantitativetechniques which are of
great importance for quantitative decision-making.
2. Acquainted with the application of statistical techniques in
business decision making.
3. Use the broad range of mathematical techniques for solving
problems that arise in management to allocate resources and
their effective utilization.

Syllabus
Unit-I
Operation Research: concept and significance of operations research, evolution of operation
research, steps in designing operations research studies, operations research models. Linear
Programming and its Applications: graphic method and simplex method, Duality problem.
Unit-II
Replacement problem: introduction, replacement of equipment/asset that deteriorates gradually,
individual and group replacement, Assignment problems, Transportation problems, Game
theory.
UNIT-III
Inventory and Queuing Management: concepts of inventory management, inventory models,
EOQ with price breaks, safety stock and reorder level. Queuing Models: concept, features,
assumptions, customer and system services.DecisionMaking: meaning, process and decisions
under certainty and uncertainty.
Unit-IV
Project Scheduling: concepts of PERT & CPM techniques and their applications. Network
Analysis: scheduling activities, determining critical path, calculation of floats; calculation of
slack through forward and backward passes.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 F.S. Hiller and G.I. Introduction to Operation Tata McGraw Hills
Libermann Research
2 R Panneerselvan Operations Research Himalaya Publishers

30
Course Code MGT603
Course Title Project Management
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The course is aimed at developing and understanding of project activities
(CO) and relevant skills.
Course Outcomes Student will be able to:
1. Acquire projects are non-recurring activities which involve a
specific set of planning skills in comparison with routine and
operational activities.
2. Develop a solid understanding of project management
philosophy and implementation.
3. Recognise and maintain the product spectrum, establish a task
breakdown framework, build a project schedule, create a project
budget and relevant ideas of project.

Syllabus

Unit-I
Introduction to Project Management: objectives, need for project management, project life
cycle, project management framework, steps in project planning, managing risk, and components
of risk management.
Unit-II
Project appraisal Techniques: market and demand analysis, technical analysis, financial
analysis, social cost benefit analysis, developing an effective business plan.
Unit-III
Project Selection: Project selection, preparing a Request for Proposal, Soliciting Proposals,
Project organization, the project as part of the functional organization, Pure project organization.
The matrix organization, Mixed Organizational Systems.Scheduling techniques: PERT & CPM,
LOB.
Unit-IV
Project Audit: project audit life cycle, responsibilities of evaluator/ auditor, responsibilities of
the project manager.
Suggested - Readings:

S. No. Author(s) Title Publisher

1. M. Patel Project Project Management Vikas Publishing
2. Prasanna Chandra Project management Tata McGraw Hill

31
Course Code MGT607
Course Title Consumer Behavior
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream
Course Objectives (CO) The objective of this course is to help students understanding the
various factors effecting consumer behavior and to understand
the process of consumer buying.
Course Outcomes Student will be able to:
1. Recognize the mechanism of customer behaviour,
problems and parameters, different internal and external
influences affecting consumer behaviour.
2. Study the fundamentals for assessing customer
understanding and purchasing behavior, which in effect
must improve their abilities to make choices.
3. Recognize the various variables influencing customer
behaviour and to recognize the consumer buying cycle.

Syllabus
Unit-I
Introduction to Consumer Behavior: nature, scope and importance. Consumer Motivation:
nature of motivation, types of consumer needs and motives, dynamics of motivation, need
conflict, need hierarchy theory of motivation and its applications, measurement of motives.
Unit-II
External Influences on Consumer Behavior, Group behavior: meaning and types of group
influence, reference groups, group appeals. Family: functions of family, family decision making,
family life cycle. Culture: Values and Norms, characteristics and affect on consumer behavior,
types of sub culture. Social Class: categories, consumer behavior in adapting new products,
participants in buying decisions.
Unit-III
Personality and Consumer Behavior: definition of personality, theories of personality,
personality and consumer diversity, self concept and self image, life style and psychographics.
Consumer Perception: elements of perception, dynamics of perception, perceptual process,
perception and marketing strategy, perceived risk.
Unit-IV
Consumer Buying Behavior: buying process, types of consumer decisions, strategies to change
consumer behavior, types of consumer decisions-making models. post purchase behavior,
diffusion process.

32
Suggested – Readings:

S. No. Author(s) Title Publisher

1. Schiffman, I.G. Consumer Behaviour Pearson Eductaion

2. Engel James F Consumer Buying Process Tata Mcgraw Hills

33
Course Code MGT609
Course Title Advertising & Sales promotion
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream
Course Objectives (CO) The objective of this course is to develop the understanding about
the marketing communication tools and implement them in
designing Advertisement strategies.
Course Outcomes Student will be able to:
1. Acquaint the concepts, techniques and applications for
developing an effective advertising programme.
2. Develop a basic integrated marketing communications plan
for target markets and use of the marketing communications
mix.
3. Understand about the marketing communication tools and
implement them in designing Advertisement strategies.

Syllabus
Unit-I
Introduction to Advertising: meaning, nature, scope and classification, key players in
advertising, role of advertising and its importance, surrogate advertising, puffery in advertising.
advertising‘s role in marketing mix, , role of advertising in India’s economic development, ethics
in advertising, social, economic and legal aspects of advertising. Integrated Marketing
Communication: AIDA Model, Laivdge – Stenier Model of communication.
Unit-II
Managing an Advertising Program: message structure, appeals, copy, layout.Advertising
Media: media planning, media selection and scheduling. Advertising Budget: concept,
objectives, methods.Advertising Agencies: types, role and functions,social and cultural
consequences of advertising, advertising and stereotyping.
Unit-III
Sales Management: nature and scope of sales management, motivating sales personnel, carving
territories, routing, quota sales, sales planning, sales forecasting, selection and training of sales
personnel, supervision and appraisal of sales personnel.
Unit-IV
Sales organization: Sales Functions and its relationship with other marketing functions, external
relationship of the sales department e.g. with distributors, government and public, functions and
qualities of a sales executive.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Rajeev Batra Advertising and Sales Management Pearson Education

2 CN Sontakki Advertising and Sales Management Kalyani

34
Course Code MGT611
Course Title Product and Brand Management
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation in any stream.
Course Objectives The objective of the syllabus is to provide understanding of product
(CO) management and to develop an understanding of the brand concept and
the operational aspects of managing a brand.
Course Outcomes Student will be able to:
1. Develop an understanding of the innovation process and the
methods of analysis and evaluation used in the product
development process.
2. Use the basic principles of advertising management, nature,
purpose & complex constructions in the planning and execution of
a successful advertising program.
3. Learn the use of fundamentals and the contemporary issues related
in the product and brand management.
Syllabus

Unit-I
Product Management: concept, objectives, product classification, product focused organization,
market focused organization, factors influencing design of the product, changes affecting product
management.Developing Product Strategy: setting objectives & alternatives, product strategy
over the life-cycle, customer analysis and competitor analysis.
Unit II
New Product Development.Market Potential & Sales Forecasting, Forecasting target market,
Methods of estimating market and sales potential, Planning for involvement in international
market.
Unit III
Brand-concept: nature and importance of brand, brand life cycle, brand name and brand
management. Brand Identity: conceiving, planning and executing ,Aaker Model, BRANDZ
model. Brand Loyalty: measures of loyalty.Brand Leveraging & Brand Performance:
establishing brand equity management system, measuring sources of brand equity, co-branding.
Unit IV
Brand Positioning & Brand Building: brand knowledge, brand portfolios and market
segmentation, steps of brand building, identifying and establishing brand positioning, defining
and establishing brand values,designing& sustaining branding strategies.

35
 Suggested – Readings:
S.No. Author(S) Title Publisher
1 Donal R. Lehmann Product Management McGraw Hill.
2 Keller K. L. Strategic Brand Management Pearson Education

36
Course code MGT613
Course Title Rural and Green Marketing
Type Of course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course objective The objective of this course is to explore the students to the Agriculture
and Rural Marketing environment.
Course Outcomes Student will be able to:
1. Provide information regarding industrial marketing and orienting
students to the reality of rural marketing in India.
2. Understand the applications of marketing strategies in industrial
and rural markets
3. Explore the Agriculture and Rural Marketing environment.

Syllabus
Unit-I
Introduction to Rural Marketing: concept, scope, characteristics of rural marketing, rural
markets, environmental factors affecting rural marketing, relevance of marketing mix for rural
market/consumers.The Rural Consumer: factors influencing purchase decision. Rural
Demand:nature, types of requirements, efforts put for rural development in five years plans.
rural consumer behaviour, rural consumer vs. urban consumers – a comparison.
Unit-II
Market Segmentation: concept, features, basis of segmentation.TargetingandPositioning for
rural market, Market forces, Components of different Product Strategies, Pricing Strategies,
Promotional Strategies and Distribution Strategies for Rural consumers.Agricultural
Marketing: nature, scope, objectives of agriculture marketing, challenges in agriculture
marketing, agriculture marketing & its economic importance.
Unit-III
Rural Marketing communication: communication strategies for rural markets, rural media,
sales promotion, financial services in rural India, information and communications technology in
rural areas, distribution channel behaviour, distribution models, rural logistics, role of
government in rural India, future of rural marketing.
Unit-IV
Introduction to Green Marketing: strategic green planning, green product, green behavior,
five shades of green consumers, green consumer‘s motives, buying strategies. green business
opportunities, designing green products, innovation, fundamentals of green marketing,
establishing credibility, green distribution and packaging, contemporary government policies
and subsidies that aids green product development and green marketing.

37
Suggested – Readings:

S. No Author(s) Title Publisher

1 Badi&Badi Rural Marketing Vikas
2 Mamoria, C.B. &Badri Vishal Agriculture problems in India Pearsons

38
Course Code MGT615
Course Title Management of Financial Services
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) The objective of the course is to acquaint the students with the
various financial services and techniques to manage them.
Course Outcomes Student will be able to:
1. Use the trends in the financial services sectors and improve their
expertise to handle financial services management resources.
2. Comprehend and analyze various financial instruments.
3. Recognize the numerous banking facilities.

Syllabus
Unit-I
Financial Services: concept, objectives, features, organization of the financial service industry,
various financial intermediaries, recent development in financial services, financial services in
India,
Dematerialization and Rematerialization: role, objectives and functions of SEBI and its latest
guidelines relating to depository system.
Unit-II
Broking: broking services and trading in equity and trading in debt.
Mutual Funds: concept of mutual funds, types of mutual funds, advantages, structure of mutual
funds and tax treatment, SEBI and its latest mutual funds regulations.
Unit-III
Credit rating: the concept and objective of credit rating, various credit rating agencies in India
and International credit rating agencies, factors affecting credit rating & procedural
aspects.Leasing:definition, types of leases, advantages, disadvantages, comparison between
lease and hire purchase.
Unit-IV
Merchant Banking: Origin and development of merchant banking in India, scope,
organizational aspects and importance of merchant bankers, latest guidelines of SEBI w.r.t.
merchant bankers.
Factoring: meaning, forms, functions, legal aspects and evaluation.
Plastic Money: concept and different forms of plastic money, credit and debit cards, pros and
cons, credit process followed by credit card organizations, factors affecting utilization of plastic
money in India.

39
Suggested – Readings:

S. No. Author(s) Title Publisher

1 M.Y. Khan Marketing of Financial Tata McGraw Hill
Services
2 V. A. Avdhani Financial Services Himalaya Publishing
House

40
Course Code MGT617
Course Title Banking and Insurance Operations
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To familiarize students with the applications of banking and insurance
operations in the business.
Course Outcomes Student will be able to:
1. Know the basic principles of Banking sector.
2. Throw a light on the changing scenario of banking principles,
practices and governance and discuss the perspectives in the
current Banking environment.
3. Familiarize with the applications of banking and insurance
operations in the business.

Syllabus
Unit-I
Introduction to Banking in India: concept, objectives, regulatory body of banking, types of
banks, roles of banks (viz. Intermediation, Payment system and financial services), Banking
Regulations.Banking Products: fee based and fund based.
fUnit-II
Types of relationship between banker and customer, Bankers obligations to customers: right of
lein, set off, appropriation. Provisions of Negotiable Instrument Act, 1881. Bankers legal duty of
disclosure and related matters, Customers` accounts with banks, Opening- operation, KYC
norms and operation , Types of accounts and customers.
Unit-III
Core banking solutions: Debit, Credit, and Smart cards, EFD, RTGS International banking ,
Exchange rates, Documentary letter of credit, financing exporters and importers, ECGC policies
and guarantees.
Introduction to Insurance, Regulatory body of insurance.
Unit-IV
Types of Insurance: life insurance, general insurance, health & medical insurance, property
related insurance, liability insurance, reinsurance, Principles governing marketing of insurance
products. Insurance regulation and role of IRDA.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 M.Y. Khan Indian Banking System Tata McGraw Hill
2 D.P. Goyal Insurance services Himalaya Publishing
House

41
Course Code MGT619
Course Title Financial Statement Analysis
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The major objectives of financial statement analysis and reporting are to
(CO) provide decision makers information about a business enterprise for
assisting them in further decision-making.
Course Outcomes Student will be able to:
1. Use the successful understanding and review of the financial statements.
2. Analyse and reporting of the financial statements are to provide
decision-makers with information about a business enterprise to assist them
in making further decisions.
3. raw substantial lessons from the financial statements.

Syllabus
Unit-I
Overview of Financial Statements: meaning, objectives, nature and limitations of financial
statements, characteristics of financial statements, understanding the balance sheet and income
statement as per revised schedule VI of Indian companies act.
Unit-II
Financial Analysis: meaning, types and methods of financial analysis, comparative statements,
common size statements, trend analysis. Financial Ratio Analysis: return on investment ratios,
liquidity ratios, profitability ratios, activity ratios, financial leverage ratios, ratios for
shareholders.
Unit-III
Working Capital Analysis: meaning and types of working capital, factors affecting working
capital, sources of financing working capital, analyzing working capital through fund flow
statement, preparation of fund flow statements–uses and significance. Receivables Management
Analysis: optimum credit policy, a cost benefit analysis, credit terms, collection policy and
procedures.
Unit-IV
Cash Flow Analysis: preparing a statement of cash flow, calculating cash flow from operating
activities, cash flow from investing activities, cash flow from financing activities, analyzing the
statement of cash flows, difference between fund flow statement and cash flow statements.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Martin S. Fridson Financial Statement Analysis Willey Finance
2 D.K Goel Analysis of Financial Arya Publications
Statement

42
Course Code MGT621
Course Title Global Financial Markets and Institutions
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives Its aim is to provide knowledge about the flow of funds from the
(CO) households (savers) to business firms (investors) to aid in wealth creation
and development of both the parties.
Course Outcomes 1. To advance the understanding of fundamental concepts of global
financial markets, financial instruments in various markets and important
financial services.

2. Its aim is to provide knowledge about the flow of funds from the
households (savers) to business firms (investors) to aid in wealth creation
and development of both the parties.

3. To understand the different global Currencies and markets.

Syllabus

Unit-I
Introduction to International Financial System: Bretton Wood conference, European
monetary system, fixed vs. floating exchange rate regimes, international economic institutions,
IMF, World Bank and WTO.
Unit-II
Creation of Euro Currency Markets: Creation of Euro Dollar, Emergence of Global Currency
Markets, Size and Structure of Europe and Asian Markets, Transaction, Regulatory systems,
Major instruments.
Unit-III
International Financial Markets and Instruments: international capital and money market
instruments and their salient features, Integration of financial markets and approach, Arbitrage
opportunities, Role of financial intermediaries.
Unit-IV
International Money Market Instruments and Institutions: GDRs, ADRs, IDRs, Euro
Bonds, Euro Loans, Repos, CPs, derivatives, floating rate instruments, loan syndication and Euro
deposits, IMF, IBRD, Development Banks.
Suggested – Readings:
Sr. Authors Title Publisher
No.
1 Buckley, Adrian Multinational Finance Prentice Hall of India
2 Maurice, Levi International Finance McGraw Hill, Int.

43
Course Code MGT623
Course Title Social Security and Labor Welfare
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in nay stream.
Course Objectives To familiarize the students with the understanding and provisions of
(CO) industrial and labour related social security laws.
Course Outcomes Student will be able to:
1. Know about the important aspects of Industrial Relations namely Social
Security and Labour Welfare.
2. Familiarize the understanding and provisions of industrial and labour
related social security laws.
3. Use the skills regarding the different acts involved in the industries and
labour.

Syllabus

Unit-I
Social Security:Social Assistance and Social Insurance, Evolution of social security, ILO and
Social Security. Labour Welfare &Adminstration: Concept, definition, scope and objectives,
welfare work and social work, evolution of labour welfare, classification of welfare work,
agencies for welfare work, labour administration, agencies for administrating labour welfare
laws in India.
Unit-II
Employees State Insurance Act, 1948: objectives and applicability of the scheme, personal
injury, factory, manufacturing process, wages, medical benefit council, contributions,
adjudication of dispute and claims, benefits. Factories Act, 1948: definitions, authorities under
the factories act, working hours of adults, employment of young persons, annual leave with
wages, penalties and procedure.
Unit-III
Payment of Gratuity Act, 1972: applicability and non- applicability of the act, payment of
gratuity, recovery of gratuity, penalties. Employee’s Compensation Act, 1923: definitions,
dependent, employer, partial and total disablement, workmen injury, accident; employer’s
liability for compensation, amount of compensation, contracting, commissioner, equal
remuneration act, 1976.
Unit- IV
The Employees Provident Fund & Miscellaneous Provisions Act, 1952: definitions, schemes
under the act, Employees’ provident fund scheme, Employees’ pension scheme, 1995,
Employees’ deposit linked insurance scheme, Minimum Wages Act, 1948, Payment of Bonus
Act, 1965, Maternity Benefit Act,1961, Industrial Dispute Act 1947.

44
Suggested – Readings:

Sr. Authors Title Publisher

No.
1 Srivastava, S.C Industrial Relations &Labour Laws Vikas Publishing House Ltd

2 Sharma, J.P Simplified Approach to Labour Laws Bharat Law House (P) Ltd.,
New Delhi.

45
Course Code MGT625
Course Title Training and Development
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To create understanding among students for need, importance and
Implementation of training so as to achieve employee development.
Course Outcomes Student will be able to:
1. Recognize the value of the growth of human capital within the
organizations.
2. Preparation of HRD plans as well as procedures and strategies
utilized in the creation of people.
3. Build awareness for the need, value and application of training
among students so as to achieve employee growth.
Syllabus

Unit-I
Introduction to Training Concept: definition, meaning, need for training, importance of
training, objectives of training, training and development, overview of training functions, types
of training. Process of Training: steps in training, identification of job competencies, criteria for
identifying training needs, assessment of training needs.
Unit-II
Needs Assessment: concept, objectives, methods and process.Training& development centers,
role of external agency in training and development, training for change, resistance in training.
Learning: principles of learning, theories of learning, social learning theory, resistance to
training.
Unit-III
Designing and Implementing a Training Program: trainer identification, methods and
techniques of training, designing a training module (Cross Cultural, 69 Leadership, Training The
Trainer, Change). Management Development Program, Budgeting of training.
Unit-IV
Evaluation of Training Program: Kirkpatrick model of evaluation, CIRO Model, cost-benefit
analysis, ROI of training, emerging issues in training and development in India, Evolving
training policy.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Jack J. Phillips Hand book of Training Evaluation Routledge.
and Measurement Methods
2 Dayal,I Manpower Training in organizations Prentice Hall of India, New
Delhi

46
Course Code MGT627
Course Title Negotiation and Counseling for Managers

Type of course DSE

LTP 4 0 0
Credits 4
Course prerequisite Graduation in any stream.
Course Objectives The objective of this course is to help students to develop their skills in
(CO) negotiation, social skills and counseling.
Course Outcomes Student will be able to:

1. Know how cultural factors influence workplace behavior and to

examine the skills required to manage across national borders.
2. Tackle International Business' ethical challenges for corporate
decision making.
3. Develop their negotiating, social skills and advice skills

Syllabus
Unit-I
Negotiation: negotiation meaning, Scope, types and styles of negotiation, negotiation process,
strategies and tactics, win-win negotiation, Role of trust in negotiations.CollectiveBargaining:
importance, forms, process of negotiation and recent trends in collective bargaining.
Unit-II
Negotiation and IT: ethics in negotiation, cultural differences in negotiation styles, gender in
negotiations, context of mediation, Negotiation as Persuasion: principles of persuasion,
persuasion Strategy, seeking and resisting compliance, effective persuasion.
Unit-III
Introduction to Counseling: historical evolution, counseling, psychotherapy and instruction,
approaches to counseling, psychoanalysis, behaviorism and humanism, goals and process of
counseling, counseling, procedures and skills.
Unit-IV
Organizational Application of Counseling Skills: changing behaviors through counseling,
specific techniques of counseling, role conflicts of managers and counseling, application of
counseling in specific organizational situations, dealing with problem subordinates, Ethics in
Counseling.
Suggested – Readings:

S.No Author(s) Title Publisher

1 Kottler, J. A Introduction to counseling USA: Cengage Learning
2 Singh, K. (2009). Counselling skills for managers New Delhi: Prentice Hall
of India.

47
Course Code MGT629
Course Title Competency Mapping
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives It enables the student to understand how the business becomes more efficient,
(CO) effective and competitive. It embeds the set of competencies like Innovations,
technical expertise, quality and customer oriented aspects in student.
Course Outcomes Student will be able to:
1. Understand competency frame work and various implementations in
modern corporate life
2. Understand how the business becomes more efficient, effective and
competitive.
3. Embeds the set of competencies like Innovations, technical expertise,
quality and customer oriented aspects in student.

Syllabus
Unit-I
Introduction: Concept and definition of competency, characteristics of competency, core
competency versus competence, performance versus competency, skills versus competency,
behavior indicators, types of competencies , generic/specific, threshold/performance, and
differentiating and technical, managerial and human, competency method in HRM,
Unit-II
Competency Framework: development of personal competency framework, Lancaster Model
of managerial competencies, Competency Modeling: developing a competency model, Stages in
design and implementation of competency model, validation of the competency model after data
gathering.Introduction to Industrial Relations: The Concept Industrial Relations, The
Dynamic Context of Industrial Relations, Interactions and Outcomes in Industrial Relations.
Discipline and Grievance Management: forms and handling of misconduct. Collective
Bargaining: concepts, features and principles of CB.
Unit-III
Competency Mapping: meaning, purpose and benefits, Competency mapping at different levels
– Corporate companies/institutions, Methods of Competency Mapping: assessment Centre,
critical incident techniques, questionnaire method, psychometric tests. Team Competencies
(project driven), Role competencies (Role wise); Competency identification Consolidation of
checklist, Rank Order and finalization, Validation, and Benchmark; Competency assessment -
360 degrees.
Unit-IV
Using competency maps for Competency profiling: job competency profiling, role
competency profiling, functional competency profiling, core competency profiling. Competency
based selection, Competency based interviews, Competency based performance management,

48
Competency driven careers, andCompetency linked remuneration, Competency driven culture.
Career Development: various methods of career development.

Suggested - Readings:

S. Author(s) Title Publisher

No.
1 McClelland,David Competency at Work, SpencerandSpencer,1993
2 Shermon,Ganesh., Competency based HRM TataMcGrawHill

49
Course Code MGT631
Course Title International Business Environment
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The course helps the student to understand the complex environment in
(CO) which MNC’s work. It teaches them in detail about the foundations of
international business.
Course Outcomes Student will be able to:
1. Familiarize with foreign business principles, value and dynamics.
2. Consider the diverse world in which the function of MNC resides. It
shows them the fundamentals of foreign business in depth.
3. Include and appreciate foreign exchange, export finance, export-import
processes and the specific activities involved.

Syllabus
Unit-I
Globalization: concept, objectives and features, effect of globalization and its drivers, modes of
entry for corporations into international business. The globalization debate: arguments for and
against, differences between domestic and international business. Multinational Corporations:
definition and types of MNCs.
Unit-II
Introduction to International Trade theory: theory of Mercantilism, absolute advantage,
comparative advantage, Hecksher-Ohlin theory, the new product life cycle theory, the new trade
theory, Porter’s diamond model. Instruments of International trade policy: tariffs, subsidies,
local content requirements, and administrative policies, anti dumping policies, political and
economic arguments for intervention. International trade bodies: GATT, WTO, IPR, TRIPS,
TRIMS, GATS. Introduction to current EXIM policy of India, International Regulatory and
Dispute Settlement Mechanisms.
Unit-III
International Financial Market Instruments: equity, debt, foreign exchange and commodities.
World Bank and International Monetary System: international financial risks of trade
payments, methods of payment in international trade, foreign investments (FDI and FII),
currency fluctuations. Introduction to Foreign Exchange Market: functions, nature, trading,
rate determination, currency convertibility, movement of international workforce (Expatriation,
Repatriation).
Unit-IV
Trading Block: EU, NAFTA, SAARC, ANDEAN PACT, MERCOSUR, ASEAN, APEC.
Country Risk Analysis: how to assess Political, Social and Economic risks. International
Marketing: localization and globalization.

50
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Daniels, J. Radebaugh, L. and International Business Pearson Education
Sullivan
2 Daniels, J.D., Radebaugh L.H., International Pearson Education
Sullivan D.P. and Salwan Business:
Environments and
Operations

51
Course Code MGT633
Course Title Foreign Trade Documentation and Trade Finance
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) The course aims at providing and understanding of developing a
systematic approach in handling foreign trade transactions and the
paper work thereto.
Course Outcomes Student will be able to:
1. Understand the collection of guidelines and guidance laid down
by the DGFT in matters relating to the import and export of
products and services in India.
2. Focus on the production of a comprehensive method to coping
with international exchange deals and the paper work on them.
3. Explain the production of a comprehensive method to the
management of international exchange transactions and the paper
work on them.

Syllabus
Unit-I
Documents for starting up a new export venture: aligned documentation system, meaning,
rationale, various documents, EDI initiative. Methods of payment: advance payment, open account,
consignment sales, and documents against acceptance (D/A), documents against payment (D/P), Letter of
credit, Pre shipment credit: meaning, procedure, rates, documents needed. Post shipment credit:
meaning, procedure, types and documents needed.
Unit- II
Export credit and guarantee corporation (ECGC): export credit insurance, insurance policies, FEMA,
bank guarantees and special schemes, role of ECGC, theories and practice of foreign exchange rate
determination, floating and fixed exchange rates, exchange control regulations and procedures in India.
Unit- III
Processing of an export order: stages in implementing export transaction, procedure and documents
needed for claim.Procedures and documents related to quality control: ISO 9000, ISO 14000. Marine
insurance: types of marine insurance, marine losses.
Unit- IV
Customs and port clearance: import procedures and documents, Inco terms, EXW – Ex Works (2000
and 2010), FCA - Free Carrier, FAS - Free Alongside Ship, FOB - Free On Board, CFR - Cost and
Freight, CIF, Cost, Insurance, Freight, CIP - Carriage and Insurance Paid.
Suggested - Readings:

S. No. Author(s) Title Publisher

1 Johnson, T. E, and Donna Export/import Procedures and New York: Amacom,
L. B. Documentation Latest Edition
2 Malhotra, S. K. Export and Import Adhyan Publishers
Management and Distributors

52
Course Code MGT635
Course Title Global Marketing Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream
Course Objectives (CO) This course aims to acquaint the students with global marketing
environment and to build understanding of principles of
international marketing.

Course Outcomes Student will be able to:

1. Establish a philosophical structure for the management of
international marketing.
2. Use the skills gained in Trade and foreign marketing strategies.
3. Familiarizewith the global marketing landscape and developing
awareness of foreign marketing concepts.
Syllabus

Unit-I
Understanding the global marketing environment: meaning of global marketing, changes in
the global marketing environment, organizing of global marketing, The global marketing
environment: political, legal, socio-cultural, technical, economic.
Unit-II
Market planning and development: global marketing strategies, corruption in global markets,
opportunity analysis and selection of markets, market entry strategies, competitive advantage,
product and brand management, global services marketing, global communications.
Unit-III
Global marketing distribution: relationship and pricing, approach to manage supply chains,
factors affecting supply chain decisions, collaboration of supply chain, market responsive supply
chain strategies, managing marketing relationships. PricingDecisions: pricing strategies and
factors affecting global pricing decisions.
Unit-IV
Coordinating global marketing operations, Sales force management, International sales
management decisions, Sales negotiation and culture, Role of trading, Global control
mechanisms, Issues in global organizational structures.
Suggested - Readings:

S. No. Author(s) Title Publisher

1 Lee, K. and Carter, S. Global Marketing Oxford
Management
2 Warren J. Keegan Global Marketing PEARSON
Management

53
Course Code MGT637
Course Title Global Strategic Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To explain the evolution of international business and strategy to
enable the students to analyze the important factors in strategic
international environment.
*Course Outcomes Student will be able to:
1. Insight into the international strategic planning process
donebyorganizations and the international entrepreneurship.
2. Learn basics of that how a strategy is formedandfinally
implemented by organizations.
3. Explain the evolution of international business and strategy to
enable the students to analyze the important factors in strategic
international environment.

Syllabus
Unit-I
Introduction to Global Strategic Management: concept objectives and need for global
strategy, role of globalization, impact of globalization on developing countries, managing
competition in global markets, Porters Five Force Framework in Global Business, role and
application of generic strategies in global business, strategic resource management, value chain
analysis in global business, VIRO Framework, strategic role of cultures and sub cultures,
strategic role of ethics, strategic response framework.
Unit-II
Concept of International Entrepreneurship: comprehensive model of entrepreneurship, entry
barriers for firms going global, entrepreneurial strategies, comprehensive model of foreign
market entries. Trading Mode: Distinguishing features of trading mode, passive participation
mode.active or direct participation mode, risk associated in going global, IJV, Strategic alliances,
major strategic issues in international mergers and acquisitions (M and A), rules of success of M
and A.
Unit-III
International competitiveness: competitive scope, diversification and concentration strategies
for international competitive advantage, types of diversification, comprehensive model of
diversification, multinational strategies and structures, comprehensive model of multinational
strategy, relationship between multinational strategies and structures application, Strategic
innovation and knowledge management in global business.
Unit-IV

54
Concept of Global Corporate and Social Responsibility: comprehensive model of corporate
social responsibility, corporate sustainable development, need of CSR activities, role of CSR
insustainable development, concept of private equity, corporate governance at global level.

Suggested - Readings:

S. No. Author(s) Title Publisher

1 Ketelhöhn, E. W International Business Oxford: Butterworth
Strategy Heinemann
2 Mellahi, K., Jedrzej G. F. and Paul Global Strategic Oxford: Oxford
N. F. Management University Press,
Latest Edition

55
Course Code MGT639
Course Title Agri-Supply Chain Management
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation
Course Objectives (CO) To facilitate the students to understand the various aspects of supply chain
management.
Course Outcome Student will able to understand:
1. The concept and process of Agricultural Supply Chain Management.
2. Framework for structuring supply chain drivers;.
3. Enablement of supply chain,
4. Demand forecasting, inventory planning
Syllabus

Unit-I
Supply Chain: Changing Business Environment. SCM: Present Need; Conceptual Model of Supply Chain
Management; Evolution of SCM; SCMA approach; Traditional Agri. Supply Chain Management
Approach; ModernSupply Chain Management Approach; Elements in SCM..
Unit-II
Contract/Corporate Farming, Classification of Purchases Goods or Services, Traditional Inventory
Management, Material Requirements Planning, Just inTime (JlT), Vendor Managed InventoryDemand
Management in Supply Chain: Types of Demand, DemandPlanning and Forecasting; Operations
Management in Supply Chain, BasicPrinciples of Manufacturing Management.Procurement Management
in Agri. Supply chain: Purchasing Cycle, Types
of Purchases.
Unit-III
Logistics Management: History and Evolution of Logistics; Elements ofLogistics; Management;
Distribution Management, Distribution Strategies; Pool Distribution;TransportationManagement;Fleet
Management Service innovation; Warehousing; Packaging for
Logistics, Third-Party Logistics; GPS Technology
Unit-1V
Supply Chain Management- Benchmarking: introduction, concept andforms of Benchmarking
Concept of Information Technology: lT Application in SCM; AdvancedPlanning and Scheduling; SCM in
Electronic Business; Role of Knowledgein SCM; Performance Measurement and Controls in Agri.
Reference Books:
S.No. Author(S) Title Publisher
1 Altekar RV. Supply Chain Management: Concepts and Prentice Hall of India.
Cases.
2 Monczka R Supply Chain Management Thomson Asia.
&Handfield R.

56
Course Code MGT641
Course Title Agricultural Finance
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation
Course Objectives (CO) To impart training to the students regarding various aspects of financial
management for agribusiness.
Course Outcome Student will able to understand:
1. The concept and functions Financial Management.
2. Financial planning, different capital structures.
3. Capital budgeting and Working capital Management need and
importance in agribusiness
Syllabus

Unit-I
Importance, need and scope of financial management; Classification andcredit need in changing
agriculture scenario; finance functions; investmentfinancing, balance sheet, income statement, cash flow
statement foragribusiness.Financial planning & control-assessment of financial requirement of
aagribusiness unit; leverage- concept, financial and operating leverage, factors affecting capital structure,
features of an optimal capital structure
Unit-II
Working capital management - concept and components of working capital,need for working capital in
agribusiness, management of cash and accountsreceivables, and inventory for agribusiness.
Unit-III
Capital budgeting - steps and concept of capital budgeting, appraisal criteria- payback period, average rate
of return, net present value, benefit cost ratioand internal rate of return.
Unit-1V
Agri-business financing system in India - functioning of cooperative creditinstitutions, commercial banks,
regional rural banks, NABARD, AgroindustriesCorporation, etc in agribusiness financing.
Reference Books:
S.No Author(S) Title Publisher
.

1 Chandra P Financial Management Tata McGraw Hill

2 Khan MY &jainp.k Management Accounting Tata McGraw Hill
3. Nefson AG &Murrey Agricultural Finance Kalyani Publ.
WG

57
Course Code MGT643
Course Title Farm Business Management
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation in any stream
Course Objectives (CO) To acquaint the students with the basic principles of farm management
dealing with the analysis of farm resources having alternatives within the
framework of resource restrictions

Course Outcome Student will able to understand:

1. The concept of Farm Business Management.
2. How to cope with the various problems of agribusiness.
3. To make the best use of farm resources.
4. Efficient use of different farm management tools.
5. Risk management
Syllabus

Unit-I
Nature, scope, characteristics and role of farm business management. Farm management decisions; farm
management Problems

Unit-II
Principles of farm management decisions - principle of variable proportion,
cost principle, principle of factor substitution, law of equi-marginal returns,
opportunity cost principle, etc. Management of farm resources - Land, Labour, Farm machinery, Farm
building, etc..

Unit-III
Tools of farm management and farm business analysis - farm planning and budgeting; Farm records and
accounts, types and problems in farm records and accounts, net worth statement' farm efficiency
measures., Methods of valuation, Cost concepts & estimation of cost of cultivation /production

Unit-1V
Risk and uncertainty in farming -sources of uncertainty counteract uncertainty and decision making
process in farm uncertainty in farming, management strategy to business management under risks.

Reference Books:
S.N Author(S) Title Publisher
o.
1 Chandra P Financial Management Tata McGraw Hill
2 Khan MY &jain P.K Management Accounting Tata McGraw Hill
3. Nefson AG &Murrey Agricultural Finance Kalyani Publ.
WG
4. Pandey f M Financial Management Vikas Publ. House

58
Course Code MGT645
Course Title Entrepreneurship Development and Business Communication
Type of course Theory & Practical
LTP 101
Credits 2 (1+1)
Course prerequisite Graduation in any stream
Course objective Main objective this subject is to build the possibility of
entrepreneurship development and business communication so that
he can take bold decision and become self-reliant
Course outcomes CO1 Student will able to know the parameters to assess opportunities
for new besiness ideas
CO2 Students will able to design strategies for successful
implementation of ideas
CO3 Students will able to build the possibility of entrepreneurship
development

Entrepreneurship Development and Business Communication

Theory
UNIT-I
Concept of Entrepreneur, Entrepreneurship Development, Characteristics of entrepreneurs;
SWOT Analysis & achievement motivation, Government policy and programs and institutions
for entrepreneurship development,
UNIT-II
Impact of economic reforms on Agribusiness/ Agri enterprises, Entrepreneurial Development
Process; Business Leadership Skills; Developing organizational skill (controlling, supervising,
problem solving, monitoring & evaluation)
UNIT-III
Developing Managerial skills, Business Leadership Skills (Communication, direction and
motivation Skills), Problem solving skill
UNIT-IV
Supply chain management and Total quality management, Project Planning Formulation and
report preparation; Financing of enterprise, Opportunities for agri entrepreneurship and rural
enterprise.
Practical
1. Assessing entrepreneurial traits, problem solving skills, managerial skills and
achievement motivation
2. Exercise in creativity, time audit through planning, monitoring and supervision

59
 3. Identification and selection of business idea
4. preparation of business plan and proposal writing
5. visit to entrepreneurship development institute and entrepreneurs

Recommended Books:

S.No. Name Author(S) Publisher

1 Entrepreneurship R. R. Chole and P.S. Scientific Publishers
Development and Kapse (India) Jodhpur
Communication skills
2 A text book of Agricultural C Karthikeyanet al Atlantic Publishers,
Extension Management New Delhi

60
Course Code CSA631
Course Title DBMA
Type of Course Foundation
LTP 400
Credits 4
Course Prerequisites Basic understanding of Database
Course Objective (CO) The objective of the course is to present an introduction to database
management systems, with an emphasis on how to organize.
Course Outcomes (CO) Successful students will be able to:
 Installing Oracle Software
 Creating an Oracle Database Using DBCA
 Managing Database instances and ASM instances
 Managing and controlling database network environment
 Define and devise transaction management, concurrency
control, crash recovery components
 Managing storage structures
 Controlling user security
 Designing Database backup and recovery procedures
Syllabus

UNIT I
Introduction: DBMS architecture and data independence, DBA roles and responsibilities,SQL *PLUS
Overview: SQL Plus Fundamentals, Producing more readable outputs, Accepting values at runtime,
Using iSQL *Plus, Modifying Data: Introduction to DML Statements, Truncating a table, Transaction
control language, Managing Constraints: Creating constraints, Dropping constraints, enabling and
disabling constraints, deferring constraints checks.
UNIT II
Managing Views: Creating and modifying views, Using views, Inserting, Updating and deleting data
through views, User Access and Security: Creating and modifying use accounts, creating and using roles,
granting and revoking privileges, Managing user groups with profiles, Oracle Overview and Architecture:
An overview of logical an physical storage structures, Oracle memory structures, Oracle background
processes, connecting to oracle instance, processing SQL command.

UNIT III
Managing Oracle: starting up the oracle instance, managing sessions, shutting down the oracle instance,
instances messages and instance alerts, Control and Redo Log Files, Managing the control files,
Maintaining and monitoring redo log files, Managing tables, indexes and constraints: Storing data (create,
alter, analyzing, querying table information), Managing indexes, Managing constraints, Managing Users
and Security: Profiles, Managing users, managing privileges, managing roles, querying role information.
UNIT IV
Introduction to Network Administration: Network design considerations, network responsibilities for
the DBA, network configuration, Overview of oracle Net features, Oracle Net Stack Architecture, Backup
and Recovery Overview, Database backup, restoration and recovery, Types of failure in oracle
environment, defining a backup and recovery strategy, Testing the backup and recovery plan, Introduction
to performance tuning, brief overview of Tuning methodology, General tuning concepts.

61
RECOMMENDED BOOKS
Sr. no. Name AUTHOR(S) PUBLISHER
1 Database Systems C.J. Date, Addison Wesley, 2000

2 Introduction to Oracle 9i SQL Chip Dawes, Biju Thomas BPB, 2002

62
Course Code CSA633
Course Title Management Information System
Type of Course Foundation
LTP 400
Credits 4
Course Prerequisites Basic understanding of Management
Course Objective (CO) To describe the role of information technology and decision support
systems in business.
Course Outcomes (CO) Upon completion of this course, students will be able to:
1. Relate the basic concepts and technologies used in the field of
management information systems
2. Compare the processes of developing and implementing
information systems.
3. Outline the role of the ethical, social, and security issues of
information systems.
4. Translate the role of information systems in organizations, the
strategic management processes, with the implications for the
management.
5. Apply the understanding of how various information systems like
DBMS work together to accomplish the information objectives of an
organization.

Syllabus

UNIT I
Management information system in a digital firm: MIS concept, Definition, Role of the MIS, Impact
of the MIS-MIS and the user, Management as a control system, MIS a support to management,
Development process of the MIS.
UNIT II
System analysis and design: System, Need for system analysis ,System analysis of the existing system,
System analysis of a new requirements , System Development Model, Structured System Analysis and
Design ,Object Oriented Analysis.
UNIT III
Information system applications: MIS applications, DSS ,GDSS, DSS applications in E enterprise,
Knowledge Management System and Knowledge Based Expert System, Enterprise Model System and E-
Business, E- Commerce, E-communication, Business Process Reengineering.
UNIT IV
Technology of information system: Data process, Transaction and application processInformation
system process; Unified communication and network; Security challenges in E-enterprises; Security
threats and vulnerability, Controlling security threat and vulnerability.

63
RECOMMENDED BOOKS
Sr. no. Name AUTHOR(S) PUBLISHER
1 Management Information Systems Jawadekar, W.S. Tata McGraw Hill Private
Limited, New Delhi, 2009.
2 Management Information Systems Kenneth C. Laudon and Pearson Education, New
Jane P. Laudon Delhi

64
Course Code CSA635
Course Title Legal Aspects of IT Business
Type of Course Foundation
LTP 400
Credits 4
Course Prerequisites Basic understanding of Business aspects.
Course Objective (CO) The course is divided into four modules dealing with formation of
contract, breach of contract and its remedies; competition; formation
of companies and its management; and dispute resolution.
Course Outcomes (CO) Upon completion of this course, students will be able to:
 Explain the basic concepts and structure of the American legal
system.
 Describe how law and regulations apply to business and the
economy.
 Recognize business situations that require legal counsel.
 Interpret and form contractual relationships in business.

Syllabus

UNIT I
Indian Contract Act, 1872: Essential Element of valid contract: Offer and Acceptance, Consideration,
Capacity to Contract, Free Consent, Legality of object, Void agreements and contracts, Performance of
contract, Discharge of contract, Remedies for breach of contract. Special Contract: Contract of Indemnity
and Guarantee, Bailment and pledge and contract of agency.

UNIT II
Sales of Goods Act, 1930: Basics, Conditions and warranties, Transfer of property, Performance of
contract, Right of an unpaid seller. Negotiable Instrument Act, 1881: Negotiable instruments, Notes, Bills
and Cheque, Parties, Negotiation, Presentment, Dishonor and Discharge of Negotiable instrument.

UNIT III
Consumer Protection Act, 1986: Definitions, Consumer protection Council, Dispute redressal agencies,
process to file complain, Appeal, Remedies. Information Technology Act, 2000: Introduction, Objects
and scope, Definitions of important terms, Digital signature, Electronic governance, Cyber crime and
remedies, Cyber regulation appellate tribunal, Duties of certifying authority, power of central government
to make rules .

UNIT IV
Company Act, 2013: Nature of company, Kinds of company, formation of company, Memorandum of
Association, Article of Association, Prospectus, Membership in a company, Share Capital, Meeting and
proceeding, Company Management.

65
RECOMMENDED BOOKS
Name AUTHOR(S) PUBLISHER
Legal Aspects of Business Ravindra Kumar Cengage

Contracts and their Management Ramaswamy,B. S Lexis Nexis

66
Course Code CSA637
Course Title Software Project Management
Type of Course Foundation
LTP 400
Credits 4
Course Prerequisites Basic understanding of Software Engineering
Course Objective (CO) This course is aimed at introducing the primary important
concepts of project management related to managing software
development projects.
Course Outcomes (CO) Upon completion of this course, students will be able to:
 Identify the different project contexts and suggest an
appropriate management strategy.
 Practice the role of professional ethics in successful software
development.
 Identify and describe the key phases of project management.
 Determine an appropriate project management approach
through an evaluation of the business context and scope of the
project.
Syllabus

UNIT I
SOFTWARE MANAGEMENT &ECONOMICS:The Waterfall Model, Conventional Software
Management Performance; Evolution of Software Economics ,Software economics, Pragmatic software
cost estimation, Reducing software product size, Improving software processes .

UNIT II
THE OLD AND THE NEW WAY OF PROJECT MANAGEMENT:Improving team effectiveness,
Improving automation through software environment, Achieving required quality; Peer inspections, A
pragmatic view, The principles of conventional software engineering, Principles of modern software
management, Transitioning to an iterative process .

UNIT III
SOFTWARE MANAGEMENT PROCESS FRAMEWORK:Life cycle phases, The artifact sets,
Management artifacts, Engineering artifacts, Pragmatic artifacts; ModelBased Software Architectures ,A
management perspective and A technical perspective.
PROJECT ORGANIZATION AND PLANNING:Work breakdown structures, Planning guidelines,
The cost and schedule estimating process, The iteration planning process, Pragmatic planning, Line-of-
Business organizations, Project organizations, Evolution of organizations; Process automation -
Automation building blocks, The project environment.

UNIT IV
PROJECT CONTROL AND PROCESS INSTRUMENTATION:The Seven-Core metrics,
Management indicators, Quality indicators, Life-Cycle expectations, Pragmatic software metrics, Metrics
automation, Modern project profiles, Next generation software economics, Modern process transitions.

67
RECOMMENDED BOOKS
Sr. no. Name AUTHOR(S) PUBLISHER
1 Software Project Management Walker Royce PHI

2 Software Project Management Bob Hughes and Mike THI

Cotterell

68
 Course Code ME611
Course Title Industrial Safety Engineering
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites This course has no prerequisite other than knowledge of business
process and data mining techniques
Course Objectives 1. Ability to identify, formulate, and solve complex engineering
(CO) problems by applying principles of engineering, science, and
mathematics.
2. Ability to apply engineering design to produce solutions that
meet specified needs with consideration of public health, safety,
and welfare, as well as global, cultural, social, environmental, and
economic factors.
Course Outcomes 1. Evaluate workplace to determine the existence of occupational
safety and health hazards
2. Identify faults in machines through different fault finding
activities.
3. Select appropriate control methodologies based on the Periodic and
preventive maintenance.
Syllabus

UNIT-I
Industrial safety: Accident, causes, types, results and control, mechanical and electrical hazards,
types, causes and preventive steps/procedure, describe salient points of factories act 1948 for
health and safety, wash rooms, drinking water layouts, light, cleanliness, fire, guarding, pressure
vessels, etc, Safety color codes. Fire prevention and firefighting, equipment andmethods.
UNIT-II
Fundamentals of maintenance engineering: Definition and aim of maintenance engineering,
Primary and secondary functions and responsibility of maintenance department, Types of
maintenance, Types and applications of tools used for maintenance, Maintenance cost & its
relation with replacement economy, Service life of equipment. Wear and Corrosion and their
prevention: Wear-types, causes, effects, wear reduction methods, lubricants-types and
applications, Lubrication methods, general sketch, working and applications, i.Screw down
grease cup, ii. Pressure grease gun, iii. Splash lubrication, iv. Gravity lubrication, v. Wick feed
lubrication vi.Side feed lubrication, vii.Ring lubrication, Definition, principle and factors
affecting the corrosion. Types of corrosion, corrosion prevention methods.
UNIT-III
Fault tracing: Fault tracing-concept and importance, decision tree concept, need and
applications, sequence of fault finding activities, show as decision tree, draw decision tree for
problems in machine tools, hydraulic, pneumatic, automotive, thermal and electrical
equipment’slike,I.Anyonemachinetool,ii.Pumpiii.Aircompressor,iv.Internal combustion engine,
v. Boiler, vi. Electrical motors, Types of faults in machine tools and their general causes.

69
UNIT-V
Periodic and preventive maintenance: Periodic inspection-concept and need, degreasing,
cleaning and repairing schemes, overhauling of mechanical components, overhauling of
electrical motor, common troubles and remedies of electric motor, repair complexities and its
use, definition, need, steps and advantages of preventive maintenance. Steps/procedure for
periodic and preventive maintenance of: I. Machine tools, ii. Pumps, iii. Air compressors, iv.
Diesel generating (DG) sets, Program and schedule of preventive maintenance of mechanical and
electrical equipment, advantages of preventive maintenance. Repair cycle concept and
importance.
RECOMMENDED BOOKS
Sr. no. Name AUTHOR(S) PUBLISHER
1 Maintenance Engineering Higgins & Morrow Da Information
Handbook Services
2 Maintenance Engineering H. P. Garg S. Chand and
Company
3 Pump-hydraulic Compressors Audels Mcgrew Hill
Publication
4 Foundation Engineering Winterkorn, Hans Chapman & Hall
Handbook London

70
 Course Code ME 519
Course Title Methods of Engineering & Ergonomics
Type of Course DES
LTP 400
Credits 4
None
Course Prerequisites

Introduces the role of Work Study in the industry and how

productivity issues in the industry can be addressed by the
Course Objectives (CO) application of Work Study

Introduces the concept of conducting time studies and

production studies to assess time standards and production
standards for fulfilling production goals in an organization.
Course Outcomes (CO) 1. Ability to apply knowledge of the sciences of human factors
and workplace ergonomics.
2. Understanding of professional and ethical responsibility.
3. Understand the impact of human factors and workplace
ergonomics solutions in a global, economic, environmental,
and societal context.
Syllabus
UNIT I
Introduction to Industrial Engineering and productivity measurement of productivity,
Introduction to work study, methods-study principles and motion economy, filming techniques
and micro-motion analysis, Introduction to work measurement. Time study, performance
allowances, work sampling, predetermined motion system, standard data system, job
evaluationofmeritrating.Wageincentiveplans,MTM(MethodsTimeMeasurement)

UNIT II
Introduction of Ergonomics, man/ machine/environment systems concept.Development of
ergonomics.
Design Approach: A new design, modification, of existing design, assessment of design.
Limitation of man and machine with respect to each other, posture-standing at work, seated at
work, work station heights and seat geometry. Human anthropometry and its use in work place
layout, Analysis.

UNIT III
Controls: Hand controls and foot controls, location of controls and work place envelope.
Recommendation about hand and foot push buttons, rotary selector switches, hand wheels,
crank levers etc. Instruments anddisplays.
Work Load: Static and dynamic muscular work. Human motor activity, metabolism, physical
work load, measurement of physical work load, mental work load, measurement of mental

71
 work load, repetitive and inspection work, work duration and rest pauses, principles of motion
economy,Analysis.
UNIT IV
Effect of external environment:a).HeatHumidity:Bodyheatbalance,effectivetemperaturescales,and
zonesofdiscomfort,effectofheatonbodyandworkperformance.
b.) Vibration: Terminology, Response of body to low frequency (LF) vibration, vibrations and
discomfort, effect on health of worker, high frequency vibration, effect of H.F. Vibrations, methods of
reducing vibrations, analysis.
c.)Noise: Terminology, physiological effects of noise, annoyance of noise, speed interference ,hearing
loss, temporary and permanent threshhold shift,effect ofnoiseon
performance,reductionofnoise,personalnoiseprotection.

Recommended Books

S.No. Name Author(s) Publisher

Work study and Ergonomics Shah, H.S. DhanpatRai& Sons
1
Introduction of Ergonomics Bridger Tata McGraw Hill
2

3 Work Study Khanna, OP DhanpatRai& Sons

Sound, Noise and Vibration Lyle, F.Yerges Van Nostrand
4 Control

72
 Course Code ME513
Course Title Total Quality Control
type of Course DSE
LTP 400
Credits 4
Course Prerequisites Nil
This subject provides students with the knowledge to understand
the philosophy and core values of total quality control,
Course Objectives (CO) determining the voice of the customer and the impact of quality
on economic performance and long-term business success of an
organization; apply and evaluate best practices for the attainment
of total quality.
Course Outcomes (CO) 1. Explaining quality standards and need for standardization.
2. Understanding Different total quality models and processes of
Planning and Management.
3. Understanding Problem solving tools and quality circles.

Syllabus

UNIT-I
Concept and definition of quality: Total quality control (TQC) and Total Quality Management
(TQM), salient features of TQC and TQM. Total Quality Management Models, benefits of TQM.
Just-in-time (JIT): Definition: Elements, benefits, equipment layout for JIT system, Kanban system
MRP (Material Requirement planning) vs JIT system, Waste elimination, workers involvement through
JIT: JIT cause and effect chain, JIT implementation.
UNIT-II
Customer: Satisfaction, data collection and complaint, redressal mechanism.
Planning Process: Policy development and implementation; plan formulation and
implementation.
Process Management: Factors affecting process management, Quality function development (QFD),
and quality assurance system.
UNIT-III
Total Employees Involvement (TEI): Empowering employees: team building; quality circles; reward
and Recognition; education and training, Suggestion schemes.
Problems solving: Defining problem, Problem identification and solving process, QC tools.
Benchmarking: Definition, concept, process and types of benchmarking.
UNIT-IV
Quality Systems: Concept of quality system standards: relevance and origin of ISO 9000; Benefits;
Elements of ISO 9001, ISO 9002, ISO 9003.Advanced techniques of TQM: Design of experiments:
failure mode effect analysis: Taguchi method
RECOMMENDED BOOKS
S.No. Name Author(s) Publisher
Total Quality Management Sunder Raju Tata McGraw Hill.
1
TQM for engineers M.Zairi Aditya Books.
2
Total Quality Management J.L. Hradeskym McGraw Hill.
3 Handbook

73
Course Code ME 520
Course Title Product Design & Development
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites NA
1)To study the basic concepts of product design and
development process
Course Objectives (CO) 2)To study the applicability of product design and development in
industrial applications
3) To study the key reason for design or redesign
1) Understanding the technical and business aspects of the
product development process
2) implementation of gathering data from customers and
Course Outcomes establish technical specification
3) Participate in engineering problem solving through costing,
complexity and time management.
Syllabus

UNIT I
Strategic importance of Product development - integration of customer, designer, material
supplier and process planner, Competitor and customer - behavior analysis. Understanding
customer-promoting customer understanding-involve customer in development and managing
requirements - Organization process management and improvement

UNIT II
Plan and establish product specifications. Task - Structured approaches - clarification - search-
externally and internally-Explore systematically - reflect on the solutions and processes - concept
selection - methodology - benefits. Implications - Product change - variety - component
standardization - product performance - manufacturability – Concept Testing Methodologies.

UNIT III
Product development management - establishing the architecture - creation - clustering -
geometric layout development - Fundamental and incidental interactions - related system level
design issues - secondary systems -architecture of the chunks - creating detailed interface
specifications-Portfolio Architecture.
Integrate process design - Managing costs - Robust design - Integrating CAE, CAD, CAM tools
– Simulating product performance and manufacturing processes electronically - Need for
industrial design-impact – design process - investigation of customer needs - conceptualization-
refinement - management of the industrial design process - technology driven products - user -
driven products - assessing the quality of industrial design.

UNIT IV

74
Definition - Estimation of Manufacturing cost-reducing the component costs and assembly costs
– Minimize system complexity - Prototype basics - Principles of prototyping - Planning for
prototypes - Economic Analysis - Understanding and representing tasks-baseline project
planning - accelerating the project-project execution.

Recommended Books

S.No. Name Author(s) Publisher

Product Design and Karl T.Ulrich and Steven McGraw –Hill
1 Development D.Eppinger International Edns.
Effective Product Design and Stephen Rosenthal Business One Orwin,
2 Development. Homewood
Tool Design – Integrated Stuart Pugh Addison Wesley
3 Methods for successful Product Publishing,Neyourk
Engineering

75
Course Code MGT602
Course Title Strategic Management and Business Policy
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To help the students to learn the process of strategic decision making,
implementation and evaluation of corporate policies.
Course Outcomes Student will be able to:
1. Evaluate the organization's strategic position, to reach the
organization's strategic alternatives, and to execute its strategic choices.
2. Extensive usage of a number of case studies can help accomplish this
course’s aims.
3. Understand the method of strategic decision-making, execution, and
organizational strategy assessment.
Syllabus
Unit-I
Understanding Strategy and Strategic Management: concept, objectives, strategic
management process. Strategic Decision Making, Levels of Strategy. The Secret of Success of
Successful Companies (Mckinsey’s 7 model), Defining Strategic Intent: vision, mission, goals
and objective, designing and evaluating a mission statement.
Unit-II
External Environment Analysis: strategically relevant components of external environment.
Industry Analysis: Porter’s five forces model, strategic group mapping, industry driving forces,
key success factors. external factor evaluation matrix. Internal Environment Analysis: resource
based view of an organization, VRIO framework, value chain analysis, competitive advantage
and core competency, internal factor evaluation matrix.
Unit-III
Environmental Scanning Techniques, ETOP and SWOT Analysis Business Level Strategies,
Porter’s Framework of Competitive Strategies: Cost Leadership, Differentiation and Focused
Strategies. Corporate Level Strategies, Growth Strategies, Horizontal and Vertical Integration,
Strategic Outsourcing, Related and Un-related Diversification International Entry Options,
Harvesting and Retrenchment Strategies.
Unit-IV
Portfolio Strategies, BCG Model, G E Business Planning Matrix, Shell’s Directional Policy
Matrix, Product Life Cycle Matrix, Strategy Implementation, Structure Fit, Developing and
Modifying Organizational Structure, Leadership and Organization Culture, Corporate
Governance and Social Responsibilities of Business. Strategy Evaluation and Control: nature
of strategy evaluation, strategy evaluation framework. The Balanced Score Card.

76
Suggested – Readings:
S. No. Author(s) Title Publisher
1 Wheelen, Thomas L., Concepts in Strategic Pearson Education, India
Hunger david J. Management and Business Policy
2 AzharKazmi Strategic Business Management Tata McGraw

77
Course Code MGT604
Course Title Corporate Law

Type of Course Core

LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The objective of the course is to familiarize the students with the nature of
(CO) legal regulatory environment of corporate enterprises in India.
Course Outcomes Student will be able to:
1. Expose the growing legal facets of industry.
2. Familiarize with the essence of corporate enterprises' legal regulatory
climate in India.
3. Use this legal review in business unit or plant preparation and decision-
making to prevent legal disputes.

Syllabus
Unit-I
Law of Contract: definition and nature of contract, offer and acceptance, consideration, capacity
of parties, free consent, legality of object, contingent contracts, performance and discharge of
contract, quasi contract, remedies for breach of contract.
Unit-II
Sale of Goods Act: meaning, formation of contract, meaning of condition and warranties.
difference between transfer of property and possession, right of an unpaid seller.
Unit-III
Company Law I: incorporation of companies memorandum of association and articles of
association membership of a company prospectus, issue of capital, loans, investments, deposits
and charges, meetings.
Unit-IV
Company Law II: accounts and auditors, amalgamation, reconstructions, arrangements and
compromises provision with respect to appointment and removal of director, meeting and
winding up by court. Negotiable Instrument: bills of exchange, promissory note, cheque and
rules regarding the crossing of cheque, dishonor of cheque and liability of banker and drawer.
Suggested - Readings:

S. No. Author(s) Title Publisher

1 Singh Avtar Company Law Easter Book Co.
2 Chawla, Garg and Sareen Mercantile Law Kalyani Publishers

78
 CourseCode MGT606
CourseTitle IntellectualPropertyRights
TypeofCourse Core
LTP 2:0:0
Credits 2
CoursePrerequisites NA
Course Objectives Themain objectiveofthiscourseis to makethestudentsconversantwith
the existing general concepts of Intellectual Property Rights.
CourseOutcome Student will be able to:
1. Get a
holisticunderstandingofthecomplexitiesinvolvedintheproces
sofattributingintellectualpropertyrights.
2. Learnthelegalitiesofintellectualpropertytoavoid
plagiarismand otherIPRrelatescrimeslikecopyright
infringements,etc.

Syllabus
Unit-I
Concept of Property: Meaning and definitions. Types of Property: Moveable and
ImmoveableProperty; Tangible and Intangible Property; Concept of Intellectual Property;
Various Types ofIntellectualProperty;RoleofIntellectualPropertyintheEconomicDevelopments.
Unit-II
Patent Rights: General Aspects: Concept of Patent; Object of patent grant system;
SalientfeaturesofthePatentsAct,1970 along with latest Amendments;Patentabilitycriteriaandnon-
patentable subject matter; Registration Procedure; Duration of Patent Protection; Rights
andobligationsofPatentHolder,Infringement and
Remedies;TraditionalKnowledge:ItsProtectionandTraditionalKnowledgeDigitalLibrary(TKDL).
Unit-III
Copyright and
ProvisionsundertheCopyrightAct,1957:HistoryofCopyrightLawinIndia;Definition of
Copyright, Subject matter of copyright; Ownership of Copyright and the Rights
oftheOwners;TermofCopyrightandLicences;InfringementofCopyrightand CivilRemedies.
GeographicalIndications:GeneralNotionanditsProtectionunderIPMechanism.
Unit-IV
The Trade Mark Act, 1999: Definition of Trade Mark; Characteristics; Term of Trade
Mark;Registration of Trademark; Rights of Trade Mark Holders; Assignment and Transmission
ofTrademarks; Service Marks; Collective Marks; Certification Trade Marks; Legal
Remediesagainst Infringement. The Design Act, 2000: Definition of Design, Registration of
Design, TermofDesign;RightsofDesignHolders;InfringementofDesignandLegalRemedies
Suggested - Readings:

S.No Author(S) Year Title Publisher

1 P.S.Narayana 2007 IntellectualPropertyLawinIndia GogiaLawAgency

79
 2 Ananth 2012 IntellectualPropertyRights- Lexix-Nexis

Course Code MGT612

Course Title International Marketing
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To familiarize the students with the concept and issues of
international marketing and enable them to be able to analyze the
foreign market environment and develop international marketing
strategies for a business firm.
Course Outcomes Student will be able to:
1. Establish a philosophical structure for the management of international
marketing. This paper further expands the expertise already acquired in
marketing.
2. Familiarize with international marketing principles and issues and to
allow them to examine the global business climate.
3. Build an enterprise's foreign communication plans and pricing. decisions.

Syllabus
Unit-I
Introduction to International Marketing:, nature, importance, and scope of international
marketing, international market-orientation and involvement, international marketing
management process, international marketing information system. International Marketing
Environment: influence of physical, economic, socio-cultural, political and legal environments
on international marketing decisions. Global trading environment and developments,
International Market Segmentation.
Unit-II
International market entry strategies: exporting, licensing, contract manufacturing, joint
venture, setting-up of wholly owned subsidiaries aboard. International Product Planning and
Pricing decisions: major product decisions-product design, labeling, packaging, branding and
product support services, managing product line, international trade product life cycle; new
product development.
Unit-III
Pricing decisions for International Markets: factors affecting international price
determination, international pricing process and policies, delivery terms and currency for export
price quotations, transfer pricing, pricing in the context of counter trade.
Unit-IV
International Promotion Strategies: communications across countries, complexities and issues,
country- of-origin effect, international promotion tools and planning, advertising, personal
selling, publicity, and sales promotion. International public relations, Developing international
promotion campaign.

80
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Keegan, Warran J. and Global Marketing Pearson.
Mark C. Green
2 Cateora, Phillip R. International Marketing Tata McGraw Hill.
;Grahm, John L. and
PrashantSalwan

81
Course Code MGT614
Course Title Retail Marketing
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream
Course Objectives (CO) The prime objective of the subject to give in-depth understanding of all
aspects of retail business.
Course Outcomes Student will be able to:
1. Take a strategic approach to retail management, emphasizing the
things that influence the decisions made by retailers.
2. Understand all aspects of retail business.
3. Identify and analyse key trends, opportunities and problems in local
and regional retail environments

Syllabus
Unit-I
Introduction to Retailing: nature and scope of retailing, types of retail formats. Retail
Franchising: Concept, types, advantages and disadvantages.Retail Locations: types of retail
locations, steps involved in choosing a retail location, methods of evaluating a Trading
area.RetailMerchandising: concept of merchandising, planning merchandising assortments.
Unit-II
Servicing the Retail Customer: concept of customer service, importance of service in retail,
customer service as a part of retail strategy, retail store design and visual
merchandising.importance of store design, exterior store design, interior store design, visual
merchandising. Supply Chain Management: concept of supply chain management with
reference to retailing, supply chain integration.
Unit-III
Financial Management Issues in Retail:the strategic profit model, the profit path. Store
operations: size & place allocation, store maintenance, inventory management in retail, FDI in
retailing.
Unit-IV
Retailing Strategy: target market and retail planning process, financial strategy.Retail
Locations and Site Selection: location opportunities, factors affecting the site selection,
estimating demand for a new location. Human Resource Management in Retailing: gaining
competitive advantage through HRM, designing retail organization structure, motivating retail
employees.
Suggested – Readings:

S. No. Author(s) Title Publisher

1. Berman & Evans Retailing Management Practice Hall
2. Levy & Wertz Retailing Management Pearsons

82
Course Code MGT616
Course Title Services Marketing
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) This course aims at creating understanding among the students to apply
service marketing concepts and strategies to create customer value in
today‘s highly competitive environment.
Course Outcomes Student will be able to:
1. Explain all facets of service architecture, specifications, Providing and
providing support.
2. Build awareness among the students to implement the principles and
techniques of service management to generate consumer loyalty in today's
extremely competitive climate.
3. Adapt marketing concepts and principles to the particular problems and
opportunities in marketing services to generate value for the customers.

Syllabus
Unit-I
Introduction to Services: concept, objectives, process and impacts of services management,
growth of service sector economy, service characteristics, service classification, service
marketing mix, service blue print.
Unit-II
Service consumer behavior, Decision making perspective, Element of risk in services buying,
Service decision process, Service strategy, Anatomy of a service exchange: encounter types,
customer and staff, customer and system, customer and environment, customer and customer.
Unit-III
Consumer Behavior in Services: customer expectation of service, customer perceptions of
service. Customer satisfaction and service quality, e-service quality dimensions for influencing
customer perceptions.
Unit-IV
Managing productivity and differentiation in services organizations: demand supply
management, advertising, branding and packaging of services, service recovery management,
application of services marketing and case studies.
Suggested - Readings:

S. No. Author(s) Title Publisher

1. Adrian Paye The Essence of Services Prentice Hall India
Marketing
2. Sanjay P. Palankar Services Marketing Himalaya Publishing
House

83
Course Code MGT618
Course Title Marketing Research
Type of course DSE
LTP 4 0 0
Credits 4
Course prerequisite Graduation in any stream.
Course Objectives The objective of the syllabus is to define the role of marketing research in
(CO) decision making and to explain in detail each of the principles steps in
research design.
Course Outcomes Student will be able to:
1. Develop the ability to conduct, evaluate and research particularly with
respect to marketing mix elements.
2. Define the role of marketing research in decision making and to explain
in detail each of the principles steps in research design.
3. Understand how to analyse data; which tools and methods to apply and
how to write a report.

Syllabus

Unit-I
Marketing Research: definition, scope, significance, limitations, and obstacles in
acceptance.ethics in marketing research.marketing intelligence system, research process,
Various sources of market Information: methods of collecting market information, primary
data, secondary data sources.
Unit-II
Marketing research techniques: market development research, Cool hunting, socio cultural
trends, demand estimation research, test marketing, segmentation research, cluster analysis,
discriminate analysis. Sales forecasting: objective and subjective methods. Marketing Mix
Research: concept testing, brand Equity research, brand name testing, commercial eye tracking,
package designs, conjoint analysis.
Unit-III
Advertising Research: copy testing, readership surveys and viewer ship surveys, ad tracking,
viral marketing research. Marketing effectiveness and Analytics Research: customer satisfaction
measurement, mystery shopping, market and sales analysis, exploratory designs, descriptive
designs, longitudinal and cross-sectional analysis.
Unit-IV
Qualitative research techniques Based on Questioning: focus groups, depth interviews,
projective techniques. Based on observations: ethnography, grounded theory, participant
observation.Causal research: basic experimental designs, internal and external validity of
experiments. Primary data: questionnaire design, administration and analysis considerations in
design, attitude measurement, scaling techniques, observation method of primary data
collection. Web based primary data collection: issues of reach, analysis, accuracy , time and
efficiency.

84
Suggested - Readings:

S.No. Author(S) Title Publisher

1 Scott Smith and Gerald Fundamentals in Marketing Tata McGraw Hill
Albaum Research

2 RajendraNargundkar Marketing Research Mittal Readings India

(Author)

85
Course Code MGT620
Course Title Digital Marketing
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation in any stream
Course Objectives This course aims to familiarize students to create strategic and targeted
(CO) online campaigns. Understand innovative insights of digital marketing to
have a competitive edge.
Course Outcomes Student will be able to:
1. Build conceptual foundation of digital marketing and to develop the
students’ ability to plan, implement and monitor digital marketing
campaigns.
2. Create strategic and targeted online campaigns.
3. Understand innovative insights of digital marketing to have a
competitive edge.

Syllabus
Unit-I
Digital marketing: an introduction, principles of digital marketing, fundamentals of digital
marketing, evolution of digital marketing. Rise of the internet: the dotcom era, Digital
Marketing: the new wave of marketing. Digital marketing channels: types and business
models, digital marketing applications and benefits.
Unit-II
Digital marketing framework, Market opportunity analysis and digital services development,
ASCOR, Digital marketing Framework, Application of digital marketing, Digital marketing
strategy development, marketing mix analysis, copy writing in digital marketing.
Unit-III
Web Marketing: website, levels of websites, difference between blogs, portal and website,
Search Engine Optimization (SEO), Social Media Optimization (SMO), E-Mail Marketing,
Mobile Marketing.
Unit-IV
Mobile Marketing: introduction and concept, process of mobile marketing, goals, setup,
monitor, analysis of mobile marketing. Introduction to SEM Web Analysis: Google analytics
& data collection for web analytics, multichannel attribution, universal analytics, tracking code
trends in digital advertising.
Suggested - Readings:

Sr No Author(S) Title Publisher

1. Damian Digital Marketing Kogan Page
Ryan
2. Dave Chaffey E- Marketing Concepts Pearson

86
Course Code MGT622
Course Title International Finance
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) The objective of this course is to highlight opportunities and challenges
of financial management in open economies.
Course Outcomes Student will be able to:
1. Familiarize with the opportunities and challenges of financial
management in accessible economies.
2. Establish fundamental understanding of Global Financial Accounting
methods, strategies and procedures varied.
3. Highlight the opportunities and challenges of financial management in
open economies.
Syllabus
Unit-I
Foundations of International Finance: concept, goals of international finance, and role of
international finance manager in an MNC, globalization of world economy, recent trends.
Evolution of International Monetary System: Classical gold standard, Bretton woods system.
Current Exchange Rate arrangements European Monetary System, Balance of Payments (BOP)
Accounting: the current account, the Capital Account, official reserve account.Foreign Direct
Investment (FDI) and Multinational Corporations.
Unit-II
Currency Country Risk Analysis: country risk analysis, measuring & managing political risk,
firm specific risks, country risk analysis, study of economic & political factors posing risk,
country risk analysis in international banking. Measuring& Managing Various Exposures:
alternative measures of foreign exchange exposure, measuring & managing transaction exposure,
measuring & managing operating exposure, measuring & managing translation exposure.
Unit-III
Currency Forecasting: Interest Rate Parity Theory, The Relationship between Forward and
future Spot Rate, Foreign Exchange Instruments, Recent Developments in Derivatives Markets
in India, Currency Futures & Options Market, Interest Rate & Currency Swaps, Interest Rate
Forwards & Futures.
Unit-IV
Financial management of multinational firms: foreign direct investment and cross-border
acquisitions, international capital structure and the cost of capital, international capital budgeting,
multinational working capital policy and cash management, exports and imports, international
tax environment, corporate governance around the world.

87
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Shapiro Allan C Multinational Financial Wiley and Sons, Singapore.
Management
2 Apte P.G. International Financial Tata McGraw Hill, India
Management

88
Course Code MGT624
Course Title Security Analysis and Portfolio Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) This course aims at providing the students a comprehensive introduction to
the areas of security analysis and portfolio management.
Course Outcomes Student will be able to:
1. Familiarize with the theoretical and practical dimensions of risk research
for choosing security and handling funds targets.
2. Providea comprehensive introduction tothe areas of security analysis and
portfolio management.
3. Understand and invest in stock Market.
Syllabus
Unit-I
Introduction to Investment: concept of investment, speculation and gambling, investment
avenues, types of investors, investment objectives, investment process. Security Analysis:
meaning of security, types of securities, security analysis, risk and return, computation of return,
Types of Risk: (Systematic risk, Market risk, Purchasing power risk, Interest rate risk,
Unsystematic risk, Business risk (Internal, External), Financial risk), risk measurement.
Unit-II
Fundamental Analysis: concept, economic factors & significance of economic analysis,
Industry Analysis: need for industry analysis, alternative classification of industry, industry
life cycle analysis, SWOT analysis for industries. Technical Analysis: different techniques of
analysis, Dow Theory, volume indicators, market sentiment indicators, confidence indicators,
points & figure charting, bar charting.
Unit-III
Capital Market Theory: CAPM, assumptions, CAPM Model, Capital Market Line (CML),
Security Market Line (SML). Arbitrage Pricing Theory: (APT), assumptions, APT model, AP
equation, comparison between, APT and CAPM.
Unit-IV
Portfolio Management: meaning, importance and approaches of portfolio management.
portfolio analysis, portfolio evaluation and revision techniques. Derivatives: introduction, future
contracts, forward contracts, option contracts.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Fischer & Jordan Security Analysis and Prentice Hall India
Portfolio Management
2 PunithavathyPandian Investment Analysis Vikas Publishing House
Pvt. Ltd

89
Course Code MGT626
Course Title Management Control System
Type of course DSE
LTP 4 0 0
Credits 4
Course prerequisite Graduation in any stream.
Course Objectives Orienting students with the various concepts in finance, financial tools &
(CO) techniques so as to make them aware of Managerial Control System.
Course Outcomes Student will be able to:
1. Acquire expertise, gain experience and analytical skills relevant to
developing and implementing management systems.
2. Use principles of accounting , financial methods and strategies of order
to make them conscious of the Managerial Management Structure.
3. Learn approaches and thoughts in management control systems.

Syllabus
Unit-I
Introduction to Management Control Systems: evolution of control systems in an
organization, management control and operational control. Strategic Planning: understanding
the concept of strategy, business level and corporate strategy. Goals: hierarchy of goals, factors
that affect goal congruence. Formal and Informal systems, types of organization structure,
functions of the controller.
Unit-II
Responsibility Centers, types of responsibility centers, expense centers, profit centers, research
and development centers, marketing centers and investment centers, measures used to evaluate
their performances (ROI, ROA, MVA, EVA). Budgetary Control: as a control tool, revision of
budgets, capital budgeting.
Unit-III
Transfer Pricing: objectives and need of transfer pricing, methods of transfer pricing (Cost
Based, Market price based, Two steps, Dual price, Profit sharing). Audit Function: as a control,
financial audit, internal audit, cost audit, management audit.
Unit-IV
Management Compensation: characteristics of incentives compensation plans, incentives for
corporate officers and business unit managers. Service Organizations: professional service
organizations, financial service organizations.
Suggested - Readings:

S.No. Author(S) Title Publisher

1 Anthony and Management Control Tata McGraw Hill
Govindrajan Systems Education

2 Khan & Jain Management Accounting Tata McGraw Hill

Education

90
Course Code MGT628
Course Title Indian Taxation System

Type of course DSE

LTP 4 0 0
Credits 4
Course prerequisite Graduation in any stream.
Course Objectives The objective of this course is to provide basic essential knowledge of
(CO) various concepts of Direct Taxation, Indirect Taxation and Tax planning to
the Students.
Course Outcomes Student will be able to:
1. Develop an understanding of issues related to taxation for corporate
entities vis-à-vis management decision making to facilitate constructive
planning of tax liability.
2. Provide basic essential knowledge of various concepts of Direct
Taxation, Indirect Taxation and Tax planning to the Students.
3. Understand the new concepts VAT and GST

Syllabus

Unit-I
Introduction to taxation: concept, types Indian taxation system, definitions of basic terms,
Heads of Income: salaries, income from house property, income from business and profession.
Unit-II
Income from Capital Gain, Income from Other Sources .Exempted Incomes, Clubbing of
Income, Set–off and Carry Forward of Business Loss, Deductions under section 80, Tax Code
and its main features.
Unit-III
Concept of Tax Planning: meaning, importance, scope, basic concepts, tax planning vs. tax
avoidance and tax evasion, methods of tax planning.
Unit-IV
Management of Indirect tax: basic concepts of central excise, classification of excisable goods,
central excise procedures, basic concepts of customs duty, classification of customs duty. VAT
and GST.

Suggested – Readings:

S.No. Author(S) Title Publisher

1 AK Avasthi Corporate Tax Planning & Taxman, Publication
Business Tax Procedures,
2 E.A. Srinivas Corporate Tax Planning Tata McGraw Hill Publishing
Co.

91
Course Code MGT630
Course Title Banking Management & Credit Analysis
Type of Course DSE
LTP 400
Credits 4
Course Graduation in any stream.
Prerequisites
Course Objectives To introduce the Indian banking and financial system with view to expose the
(CO) developments taking place in the banking industry.
Course Outcomes Student will be able to:
1. Familiarize with the basic principles of Banking sector and throw a light on
the changing scenario of banking.
2. Introduce the Indian banking and financial system with view to expose the
developments taking place in the banking industry.
3. Understand the different credit analysis and the techniques which can be
used.

Syllabus
Unit-I
Indian Financial System: concept of bank, characteristics and objectives. Central Banking
Authority and Commercial Banks: roles and functions. Financialintermediaries.Financial
Market Structure: role and functions of capital market, money market, mutual funds.
Insurance Companies: role and functions of SEBI and IRDA.
Unit-II
Functions of Banks: deposits types, concept of CASA, KYC, different deposit products.
Services Rendered by Banks: opening of accounts for, minors, joint account holders, HUF,
firms, companies, trusts, societies, govt. and public bodies etc.
Unit-III
Approach to Lending: credit distribution, principles of good lending, credit products &
facilities, documentation, procedures and practices, working capital assessment.Priority Sector
Lending: agriculture/SMEs/SHGs/SSI/tiny sector financing.
Unit-IV
Credit Analysis: concept, need and objectives of credit rating, credit appraisal techniques,
CIBIL procedures. Credit Rating Agencies: Indian credit rating agencies, international credit
rating agencies and procedure of rating the credit.
Suggested - Readings:

Sr. Authors Title Publisher

No.
1 M.Y.Khan Indian Financial System McGraw Hill Education
2 Preethi Singh Dynamics of the Indian Ane Readings Private Ltd
Financial system:

92
Course Code MGT632
Course Title International Human Resource Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) The objective of this course is to give students a complete exposure to
all aspects of International HRM.
Course Outcomes Student will be able to:
1. Familiarize with the different aspects of managing international
human resource in the organization.
2. Give a complete exposure to all aspects of International HRM.
3. Emphasizes the importance of Human Capital in the organizations of
today.

Syllabus
Unit-I
International HRM: Concept, relevance and importance of IHRM. Differences between
domestic and international HRM, International HRM approaches. Managing Human Resources
in foreign subsidiary: Cultural &Behavioural differences in various countries cross cultural
studies of Hofstede, kluckhohm&Stoodbeck. International Recruitment & Selection:
Executive nationality staffing policies, issues in staff selection
Unit-II
Performance Management: Multinational Performance management, factors associated with
individual performance & appraisal, Criteria of international performance appraisal, Appraisal of
HCN Employees. Training and Development: Expatriate training, components of effective
predeparture training programs, HCN Training, Developing international staff & multinational
teams, Individual Career development.s
UNIT III
Compensation: Objectives of international compensation, key components of international
compensation programme, approaches to international compensation Repatriation: Concept,
Process Culture and IHRM: Concept of culture, Re-entry and Career Issues, Human Resources
Management in global organization, Ethics in international business, Western and Eastern
management thoughts in the Indian context.
Unit-IV
Cross-Cultural Communication: cultural variables affecting communication, managing cross-
cultural communication. IHRM Trends and future challenges: International business ethics
and HRM, Issues, challenges and theoretical developments in international HRM. Global HRM
in selected countries: America, Japan, China, Korea, Africa, Europe, India.

93
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Monir H. Tayeb International Human Oxford University Press.
Resource Management
2 Peter J. Dowling and International Human Thomson Publishers, New
Denice E. Welch Resource Management Delhi.

94
 Syllabus
Course Code MGT634
Course Title Applied Industrial Psychology
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To facilitate the student to understand the basics industrial
behavior and work force diversity.
Course Outcomes Student will be able to:
1. Provide broad understanding about basic concepts and
techniques of human behaviour to the students.
2. Understand the basics industrial behavior and work force
diversity.
3. Know the latest trends in Psychology
Syllabus
Unit-I
Introduction to Industrial Psychology: Definitions, objectives and scope. Brief history of industrial and
organizational psychology, major problems, Role of psychologist in organizations.
Major influences on Industrial Psychology: Scientific management and Hawthorne Studies. Individual
differences and their evaluation:Concept,Importance,Factors,Nature, Role of heredity and environment,
Types of individual differences. Effect of training,evaluation of employees,methods of evaluating
employees,Implications for industrial psychology.
Unit-II
Attitudes: Meaning, Consequences of unfavourable attitude, Measurement of attitude, techniques for
improving attitude. Job Analysis: Concept, Importance, Procedures, its critical analysis. Industrial
Absenteeism: Concept, Control of absenteeism.
Unit-III
Psychological testing: utility, reliability and validity. Fatigue:-Concept,nature,Localisation of fatigue,
Measurement of fatigue, Production Curve, Causes &Mitigation, Boredom & Monotony:
Concept,Characteristics.Monotony Curve, Causes &Mitigation.
Unit-IV
Vocational Selection and Placement in Industry: Concept, Importance, Methods of selection, Selection
Interview, Use of Psychological tests. Industrial conflict: Concept, types, Causes, Reduction of conflicts
Stress and Mental Health: Concept, need, Reaction to stress, Suggestion to improve mental health.
Suggested - Readings:

S. No. Author(s) Title Publisher

1 Aswathappa, K. Human Resource New Delhi: Tata McGraw
Management Hill.
2 Ghosh, P. K. &Ghorpade, M.B Industrial Himalaya Publications
Psychology’

95
Course Code MGT636
Course Title Organization Development
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives This course helps to understand how to improve organizations and people in
(CO) them through the use of theory and practice of planned change.
Course Outcomes Student will be able to:
1. Understand how organizations have to develop themselves for future. Various
methods shall be taught to them so that they learn how to intervene in the
ongoing systems.
2. Understand how to improve organizations and people in them through the use
of theory and practice of planned change.
3. Know the latest trends in OD.

Syllabus
Unit-I
Introduction to Organization Development: Concept, Nature, Historical development, Values,
assumptions and beliefs underlying Organization development. Foundations of Organization
Development: Models and theories of planned change, Systems theory, Participation and
empowerment, Teams and teamwork, Parallel learning structures, normative reductive strategy of
changing, Applied behavioral science, Action research. Managing OD Process: Diagnosis, The Six-Box
Model, Third Wave Consulting, Nature of OD intervention, Analysis of discrepancies, Phases of OD
program, Model of Managing charge, creating parallel learning structures. .
Unit-II
Action Research: action research as a process and an approach, varieties and examples of action
research in OD. OD Interventions: overview of interventions, factors determining choice of
interventions, classification of interventions. Team Interventions: teams and work groups, team
building interventions, techniques and exercises in team building.
Unit-III
Intergroup and Third Party Interventions: intergroup team building intervention, third party
peacemaking intervention, organization mirror intervention, partnering. Comprehensive
Interventions: future Search conferences, the confrontation meeting, strategic management
activities, survey feedback, grid organization development, Schein’s cultural analysis.
Structural interventions: socio technical system, work redesign, management by objectives
quality of work life quality circles, total quality management, Reengineering.
Unit-IV
Issues in Consultant: client relationships, areas in consultant, client relationship, ethical
standards in OD. Power, Politics and OD: concept, faces of power, sources of social power,
tactics used in politics, role of power and politics in OD. Future and OD: The changing
environment, fundamental strengths of OD,

96
Suggested – Readings:
S. No. Author(s) Title Publisher
1 Wendell.L.French and Cecil Organizational Prentice-Hall of India
H.Bell,Jr. Development
2 Organizational development Pearson Education Inc

97
Course Code MGT638
Course Title Compensation and Reward Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) The course is designed to promote understanding of issues related to
designing, analyzing and restructuring of compensation and reward
systems in organization.
Course Outcomes Student will be able to:
1. Impart specific information needed to conduct human resource
planning functions within an organisation, and to provide seekers
with detailed and realistic expertise to efficiently monitor employee
results.
2. Facilitate the awareness of problems related to the nature, review
and modification of rewards and incentive programs within
organization.
3. Recognize pay and compensation system and elements, and pay
administration in India.

Syllabus
Unit-I
Compensation Management: introduction to compensation management, compensation and
non-compensation dimensions, 3-P concept in compensation management, compensation as
retention strategy, compensation for special groups. Significant Compensation Issues: grading
and compensation structure,limitations of job related compensation, competency based
compensation. (Broad pay bands and 360 degree feedback)
Unit-II
Compensation Strategy: new thinking for the new millennium, pay the person, reward
excellence, individualizing the pay system, organizational and external factors affecting
compensation strategies, compensation strategies as an integral part of HRM, compensation
policies.
Unit-III
Wages and Salary Administration at Macro (National) Level: wage concept, wage policy,
institutional mechanisms for wage determination, pay commission, wage boards, union role in
wage and salary administration, incentive schemes. International Compensation: expatriate
compensation and its objectives, elements of expatriate’s compensation package, problems in
compensation management.
Unit-IV

98
Rewards & Recognition: concept of reward management, developing reward policies, reward
strategy, developing total reward approach, factors affecting reward management policies in
service sector, process of designing a successful reward strategy.

Suggsted - Readings:
S. No. Author(s) Title Publisher
1 B.D.Singh Compensation & reward Excel Publishers
management
2 George, jerry, Ratnam Compensation Mangement SE publishers

99
Course code MGT640
Course Title Leadership
Type of Course DSE
L T P 400
Credit 4
Course pre- Graduation in any stream
requisites
Objective of Course The course broadens students’ knowledge and allowing them to
understand how to use various biological traits to apply in leadership
styles.
Course Outcomes Student will be able to:
1. Appreciate the role of leaders in developing world class
organizations.
2. Broadens students’ knowledge and allowing them to understand how
to use various biological traits to apply in leadership styles.
3. Inculcating leadership skills and values leading to personal and
organizational effectiveness shall be the thrust of the workshop.

Syllabus
Unit-I
Leadership: basic definition of the concept and components of leadership, trait approach in
theories of leadership, personal characteristics that support effective leadership, leader and
values, the significance of self-knowledge for the role of leader (identity and integrity of leader).
Motivation in the context of personality: sources of motivation, motivation and performance,
performance motivation, aspirations, work satisfaction. specific theories of motivation,
motivation program in organization.
Unit-II
Emotions and self-management: emotional intelligence and its significance in the role of
leader, Handling emotions. Approaches to Leadership: competency and behavior approaches to
leadership, model of four competencies for leadership, the contingency theory of leadership,
situational leadership I and II, transactional and transformational leadership.
Unit-III
Leadership of workgroups and teams: group structure and dynamics, individual in a group,
formation of teams and team work, group problem-solving, team excellence, participative
leadership. Leadership development: skills for leadership and performance management: goal
setting, support of employee development and communication of feedback, delegation, solving
of conflict situations and negotiation.
Unit-IV
Creative leadership: influence on the creative potential of work groups and teams, formation of
innovative climate in organizations. Leadership and power: sources of power in organizations.
Gender and leadership, Leadership and organization culture, Link between leadership and
activities leading to the formation, assertion or changes in organization culture, Intercultural
aspects of leadership.

100
Suggested- Readings:

S. No. Author(s) Title Publisher

1 Ubrin, a j. Principles of Leadership South-Western/Cengage
Learning,2013
2 Uzes, j. M., posner, b. Five Fundamentals of Wiley. 2016
Z. Becoming an Exemplary
Leader.

101
 Course Code MGT642
Course Title International Business Laws
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) This course introduces the students to commercial law in
undertaking international business.
Course Outcomes Student will be able to:
1. Introduce the participants to the fundamental legal concepts
and issues involved in international business as well as the laws
concerning Indian foreign trade.
2. Exposes the students to pursuing foreign business through
commercial law.
3. Recognize the various relevant rules.

Syllabus
Unit-I
Introduction to International Business: legal environment of international business,
international law and the world’s legal systems, resolving international commercial disputes.
Unit-II
Sales, Contracts and Excuses for Non- Performance: international sales, credits, and the
commercial transaction, the documentary sale and terms of trade, the carriage of goods and the
liability of air and sea carriers, bank collections, trade finance and letters of credit.
Unit-III
GATT Law and the World Trade Organization, Laws Governing Access to Foreign Markets,
Regulating Import Competition and Unfair Trade, Imports, Customs and Tariff Law, The
Regulation of Exports.
Unit-IV
International Marketing Law (Regulation of International Marketplace), Licensing Agreements
and the Protection of Intellectual Property Rights, Host Country Regulations, Groups of
Countries.

Suggested - Readings:

S. No. Author(s) Title Publisher

1 Schaffer, R., Beverley E. and International Business Ohio: West
Filiberto A Law and Its Educational Pub. Co.
Environment Latest Edition
2 Michael Bixby, Ray A. August International Business Pearson
Law

102
Course Code MGT644
Course Title Global logistics and Supply Chain Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) The objective of the course is to make students acquaint with the
present scenario of global supply chain management systems and
latest supply chain designs.
Course Outcomes Student will be able to:
1. Discusses the key problems relevant to global supply chain
management (SCM).
2. Consider the main organizational problems present with global
supply chain management.
3. Acquaint with the present scenario of global supply chain
management systems and latest supply chain designs.

Syllabus

Unit-I
Introduction to supply chain management: concept, objectives, need, globalization and
international trade, supply chain strategies, Logistics service providers: concept and scope, of
logistics and supply chain, importance of logistics in global Sourcing. Production and
Consumption Dimension of Logistics: macro and micro aspects, Supply chain contours,
Backward and forward linkages, supply chain efficiency.
Unit-II
Procurement and outsourcing, Inventory management, Warehousing and Materials management,
Transport in supply chains, Logistics and Procurement: logistics as a support function of
procurement and vendor facilitation, logistics as interface function of demand forecasting, global
procurement, tracking inward shipments and storage planning.
Unit- III
Information flows and technology, Logistics and financial management, Measuring and
managing logistics performance, Importance of Global Logistics, EXIM Logistics: picking,
packing, vessel booking [Less-than container load(LCL) / full container load (FCL)], customs,
documentation, shipment, delivery to distribution centers, distributors and lastly the retail outlets.
Unit- IV
Supply chain vulnerability, risk, robustness and resilience. Integration and collaboration,
Sustainable Logistics and supply chain systems, New supply chain designs, Invoice
management, call centers, warehouse/distribution facilities.
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Mangan, J. and Tim B Global Logistics and Supply John Wiley and Sons,
Chain Management Latest Edition
2 Chandra L Supply Chain Management Pearsons

103
Course Code MGT646
Course Title International Financial Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) This course aims at providing the understanding of Multinational
Corporations within an environment of free flows of foreign
capital and floating exchange rates.
Course Outcomes Student will be able to:
1. Illustrate opportunities and challenges for financial
management in accessible economies.
2. Highlight the complications caused by the process of
international investment decision making as well as the
development of investment and hedging strategies on a
multinational level.
3. Understand the Multinational Corporations within an
environment of free flows of foreign capital and floating
exchange rates.
Syllabus

Unit-I
Introduction of International Financial Management: concept, need and objectives, financial
management in global rise of multinational corporations, relationship of multinational financial
management with domestic financial management, financing the multinational corporation.
International Monetary System, Foreign Exchange Rate Determination.
Unit-II
Currency Forecasting: spot market and forward market, exchange rate equilibrium, asset
market model of exchange rates, purchasing power parity, intervention of central bank in
determination of exchange rates. Managing Translation and Transaction Exposure.
Unit-III
Measuring Translation and Transaction Exposure, Foreign market entry and country risk
management, Cross border Capital Budgeting: meaning, calculation of cash outlay and future
cash inflows for parent and subsidiary.
Unit-IV
Foreign Exchange Risk Management: currency futures and options market, interest rate
forwards and futures, swaps, interest rate swaps, commodity swaps, currency swaps, debt-equity
swaps, total return swaps, credit default swap (CDS).
Suggested – Readings:

S. No. Author(s) Title Publisher

1 Shapiro, A. C. Multinational Financial Allyn and Bacon, Latest
Management Edition.
2 Apte, P G International Financial Tata McGraw-Hill Pub, Latest
Management Edition.

104
Course Code MGT648
Course Title International Financial Organizations
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To enable the students to know what is the importance of WTO
and regional trade arrangements to the world economy.
Course Outcomes Student will be able to:
1. Consider the economic consequences of foreign trade policies
according to WTO rules.
2. Provide knowledge and understanding of the interrelationship
between the various elements of the WTO agreements and
practices.
3. Know what is the importance of WTO and regional trade
arrangements to the world economy.
Syllabus

Unit-I
WTO Formation: historical prospective, functions and structure, GATS(general agreement on
trade in services), TRIPS (trade related intellectual property rights) and TRIMS (trade related
investment measures) and their importance to business and world economy. Dispute Settlement
Board and Mechanism, WTO consultation process.
Unit-II
Regional Trade Agreements: proliferation of regional trade agreements. the co-existence of
RTAS and the WTO, critical issues of fragmentation of international trade law and jurisdictional
competition, the economic dimension of regional trade agreements and their relation to the
multilateral trading system, the political economy of regional trade agreements, constitutional
functions of the WTO and regional trade agreements.
Unit-III
RTAs and India’s foreign trade: regional trade blogs and its role with India in international
business, services liberalization in regional trade agreements, bilateral, regional and multilateral
agreements covering foreign investment in services. TRIPS-Plus Provisions in Regional Trade
Agreements, Competition Law and Regional Trade Agreements, Regional Trade Agreements.
Unit-IV
Evaluation of Regional Trade Agreements among developed and developing countries:
study of NAFTA SAFTA,, EU, ASEAN, GCC, OPEC, COMESA,ECOWAS, SAARC,
PARTA,CROP. Overlaps and Conflicts of Jurisdiction between the WTO and RTA's
Applicability of WTO Law in Regional Trade Agreements.
Suggested - Readings:

S. No. Author(s) Title Publisher

1 Bartels, L., and Regional Trade Agreements Oxford: Oxford University Press,
Federico O and the WTO Legal System Latest Edition
2 Rao, P. K. WTO: Text and Cases Excel Readings, Latest Edition

105
Course Code MGT650
Course Title Cross Cultural Management
Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives (CO) To understand Cross Cultural Management issues, relate to
managerial practice and provide exposure to the diverse
management styles across the globe.
Course Outcomes Student will be able to:
1. Familiarize with how cultural influences affect organizational
behaviour and to analyze the skills needed to navigate across
national borders.
2. Address the ethical challenges of International Business for
corporate decision making.
3. Understand Cross Cultural Management issues, relate to
managerial practice and provide exposure to the diverse
management styles across the globe.

Syllabus
Unit-I
The Concept of Cross Culture Management: need and objectives, definition of culture, impact
of the culture on international business.Kluckhohn and Strodtbeck`s Cultural Dimension,
Hofstede’s Cultural Dimensions,Trompenaars Cultural Dimensions, Hall and Hall’s Cultural
Dimensions
Unit-II
Management styles in cross culture: Japanese style of management, German style of
management, UK style of management, French style of management, Spanish style of
management, Style of management of United States companies.
Unit-III
Management Characteristics of West European Companies, Differences in managerial behavior,
Cultural influences on leaders and their behavioral patterns, Impact of culture on organization
and employees.
Unit-IV
Management of Multinational Companies: problems and prospects, MNCs in an international
environment, culture and communication, major obstacles to intercultural communication,
nonverbal communication, communication and international negotiation, subtle art of
negotiation, managing negotiation with multinational companies.
Suggested – Readings:
S. No. Author(s) Title Publisher
1 Daniels, J. D. International Business: Reading, Mass: Addison-
Environments and Operations Wesley
2 Griffin, R.W International Business. Upper ENJ: Prentice Hall. Latest
Saddle River EditionxcelReadings

106
Course Code MGT652
Course Title Agricultural Marketing Management
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation in any stream
Course Objectives The objective of this course is to assist students in understanding the
(CO) structure and working of Agriculture input marketing system in India
Course Outcome Student will able to understand:
1. Assess agricultural marketing, pricing, packaging, and
development of Agri products and services.
2. Categories agro industry and gives the depth knowledge of making
the decisions.
3. Evaluate various alternatives at managerial roles in the industrial
and corporate sector.
4. Elaborate various methods of value addition and its importance for
Agri commodities.
Syllabus

Unit-I
Agricultural input marketing – meaning and importance; Management of distribution channels
for agricultural input marketing; Agricultural Inputs and their types – farm and non-farm, role of
cooperative, public and private sectors in agri- input marketing. Marketing channels for different
agri- inputs, Competitive marketing strategy and advancement in agricultural marketing, IPRs in
agricultural inputs
Unit-II
Seed- Importance of seed input; Types of seeds- hybrid, high yielding and quality seeds;
Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds; Role of
National Seed Corporation and State Seed Corporation, Contemporary Promotional activities by
various seed companies, Government policies and schemes regarding seed marketing for various
stakeholders, Bio inputs and current scenario, Case studies related to seed marketing in India and
abroad.
Unit-III
Chemical Fertilizers- Production, export-import, supply of chemical fertilizers,
Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system –
marketing channels, problems in distribution; Role of IFFCO and KRIBCO in fertilizer
marketing, Different government policies and schemes, Contemporary Promotional activities by
various fertilizer companies, Case studies pertaining to fertilizer marketing in India and abroad.
Plant Protection Chemicals- Production, export/import, consumption, and marketing system –
marketing channels.
Unit-1V
Farm Machinery- Production, supply, demand, Marketing and distribution channels of farm
machines; Agro-industries Corporation and marketing of farm machines /
implements/Equipments, Various government policies and L T P Cr 4 0 0 4 40 schemes

107
associated with PPCs, Case studies pertaining to PPCs marketing and promotion b public private
enterprise in India

Reference Books:
S.N Author(S) Title Publisher
o.
1 Acharya, S. S. and Agricultural Marketing in India. Oxford and IBH.
Agarwal, N.
2 Kohls, R. L.andUhj, J. Marketing of Agricultural Products Ed. Prentice Hall
N.
3. Krishnamacharyulu, Rural Marketing. Pearson Edu.
C.andRamakrishan.

108
Course Code MGT654
Course Title Food Retail Management
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation in any stream
Course Objectives The objective of this course is to assist students in understanding the
(CO) structure and working of food marketing system in India
Course Outcome Student will able to understand:
1. The international food market scenario
2. Pricing policies, recent trends in value chain food retailing.
3. Brand management, Four P’s and Retail sale mangement
Syllabus

Unit-I
Introduction to international Food market, India's Competitive Position in World Food Trade,
Foreign investment in global Food Industry, Retail management and Food Retailing, The Nature
of Change in Retailing, organised Retailing in India, E-tailing and Understanding food
preference of Indian Consumer, Food consumption and Expenditure pattern, Demographic and
Psychographic factors affecting food Pattern of Indian Consumer
Unit-II
Value Chain in Food Retailing, Principal trends in food wholesaling and retailing, food
wholesaling, food retailing; the changing nature of food stores, various retailing formats,
competition and pricing in food retailing, market implications of new retail developments, value
chain and value additions across the chain in food retail, food service marketing
Unit-III
Four P's in Food Retail Management, Brand Management in Retailing, Merchandise pricing,
Pricing Strategies used in conventional and nonconventional food retailing, Public distribution
system, Promotion mix for food retailing, Management of sales promotion and Publicity,
Advertisement Strategies for food retailers.Managing Retail Operations, Managing Retailers'
Finances, Merchandise buying and handling.
Unit-1V
Retail Sales Management Types of Retail Selling Salesperson selection, Salesperson training,
Evaluation and Monitoring, Customer Relationship Management, Managing Human Resources
in retailing, Legal and Ethical issues in Retailing

Reference Books:
S.N Author(S) Title Publisher
o.
1 Berman & Evans Retail Management: A Strategic Prentice Hall of India
Approach
2 Cox. Retailing: An Introduction Pearson Edu
3. Levy M &Weitz BW. Retailing Management McGraw Hill

109
Course Code MGT656
Course Title International Trade and Marketing for Agribusiness
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation in any stream
Course Objectives The objective of this course is to assist students in understanding the
(CO) structure and working of Agriculture input marketing system in India
Course Outcome Student will able to understand:
1. Scanning of international business environment
2. Foreign trade policies, tariff policies.
3. Role of export promotion institutions.

Syllabus

Unit-I
Introduction, scanning the international environment for agribusiness, composition of
international trade- comparative and competitive advantage, recent trends in world trade and
India's foreign trade in the area of agribusiness

Unit-II
India's foreign trade policy and its importance for developing economy, instruments of
trade policy - quotas, antidumping duties, quantitative and qualitative restrictions, tariff, non-
tariff measures and trade control, India's balance of payments, exchange rate.

Unit-III
WTO and its agreements, implications of WTO for Indian economy and agriculture sector in
particular, TRIPS, TRIMS, subsidies- green and red boxes, countervailing duty measures, carbon
trade, SPS agreement. Regional economic groupings, export promotion institutions with special
emphasis on EPCs and commodity boards, MPEDA, APEDA and service institutes.
Unit-1V
Import- export documentation, role of ECGC in insurance, identifying foreign markets
foragri products, international marketing - market entry methods, international product planning,
pricing, promotion, distribution, problems of exporters, legal dimensions of international
marketing. Exercises in international agribusiness management, case studies.
Reference Books:
S.N Author(S) Title Publisher
o.
1 Acharya, S. S. and Agricultural Marketing in India. Oxford and IBH.
Agarwal, N. L.
2 Kahlon, A.S, and Agricultural Price Policy in India,. Allied Publishers Private
Tyagi R.S. Limited, New Delhi.

110
Course Code MGT658
Course Title Management of Food Processing Industry
Type of course DSE
LTP 400
Credits 4
Course prerequisite Graduation in any stream
Course Objectives The objective of this course is to assist students in understanding the food
(CO) Processing Management

Course Outcome Student will able to understand:

1. The food industry in India
2. Laws and Regulations relating to food industry ,
3. Various types of food industries
Syllabus

Unit-I
Overview of food processing industry scenario in India, world trade in processed foods-
prospects and challenges. Present status of food industry, deteriorative factors and hazards during
processing, storage, handling and distribution.
Unit-II
Management of functional areas of food processing units- capacity planning , sourcing of raw
material, scope of contract farming, problems faced by food processing units, packaging of
foods. Analysis of costs in food organization, risk management.
Unit-III
Laws and regulations related to food industry and food production and marketing. Quality
management- quality standards, PFA and ISO.
Unit-1V
Case studies on project formulation in various types of food industries- milk and dairy products,
cereal milling, oil-seed and pulse milling, sugarcane milling, honey production, baking,
confectionary, oil and fat processing, fruits and vegetable storage and handling, processing of
fruits and vegetables, egg, poultry, fish and meat handling and processing.

Reference Books:
S.N Author(S) Title Publisher
o.
1 Berman & Evans Retail Management: A Strategic Prentice Hall of India
Approach
2 Cox. Retailing: An Introduction Pearson Edu
3. Levy M &Weitz BW. Retailing Management McGraw Hill

111
 Course Code MGT660
Course Title Agribusiness Management
Type of course Theory & Practical
LTP 201
Credits 3 (2+1)
Course prerequisite Graduation in any stream
Course objective Main objective of this subject is to familiarize the student about the agri
business management which enables him to set commercial
agribusiness of big farms
Course outcomes CO1 Students will get knowledge about Importance of agribusiness
management in the Indian economy, Management structure and
definitions, capitol management and financial management
CO2 Students will learn types of agro-based industries, different
marketing systems, different pricing systems and procedure for
setting up a agro based industry
CO3 Students will learn method of making of balance sheets, profit and
loss statements

Theory
UNIT-I
Transformation of agriculture into agribusiness, various stakeholders and components
ofagribusinesssystems.Importance of agribusiness in the Indian economy and New
AgriculturalPolicy.
UNIT-II
Distinctive features of Agribusiness Management: Importance and needs of agro-basedindustries,
Classification of industries and types of agro based industries. Institutional
arrangement,procedures to set up agro based industries. Constraints in establishing agro-based
industries.Agri-value chain: Understanding and support primary activities and their linkages.
UNIT-III
Businessenvironment: PEST & SWOT analysis. Management functions: Roles & activities,
Organization
culture. Planning, meaning, definition, types of plans. Purpose or mission, goals or
objectives,Strategies, polices procedures, rules, programs and budget. Components of a business
plan, Stepsin planning and implementation. Organization staffing, directing and
motivation.Ordering,leading, supervision, communications, control.
UNIT-IV
Capital Management and Financial management ofAgribusiness. Financial statements and their
importance.Marketing Management: Segmentation,targeting& positioning. Marketing mix and
marketing strategies. Consumer behavior analysis,Product Life Cycle (PLC).Sales &Distribution

112
Management.Pricing policy, various pricingmethods.Project Management definition, project
cycle, identification, formulation, appraisal,implementation, monitoring and evaluation.Project
Appraisal and evaluation techniques.
Practical
1. Study of agri-input markets: Seed, fertilizers, pesticides.
2. Study of output markets: grains, fruits,vegetables, flowers.
3. Study of product markets, retails trade commodity trading, and value addedproducts.
4. Study of financing institutions- Cooperative, Commercial banks, RRBs,
AgribusinessFinance Limited, NABARD.
5. Preparations of projects and Feasibility reports for agribusinessentrepreneur.
6. Appraisal/evaluation techniques of identifying viable project- Non-
discountingtechniques.
7. Case study of agro-based industries.
8. Trend and growth rate of prices of agriculturalcommodities.
9. Net present worth technique for selection of viable project.
10. Internal rate of return.

Recommended Books:
S.No. Name Author(S) Publisher
1 Agribusiness Management Freddie L. Barnard, Routledge
Jay T. Akridge and
Frank J. Dooley
2 Principles of agribusiness James G Beierlein Waveland Press
management

113
Course Code CSA632
Course Title Data Centre Management
Type of Course Foundation
LTP 4 00
Credits 4
Course Prerequisites Basic understanding of Management.
Course Objective (CO) This course is aimed at introducing manage Server Systems and
Data Centers Infrastructure Management.
Course Outcomes (CO) After learning the course the students should be able to:

 Manage Server Systems and Data Centres Infrastructure

Management
 Utilize the Storage, Bandwidth, Efficiency of systems
and other resources for Data centre.
 Monitoring the Networks and Resources.
 Planning for Flexible resource allocation
Syllabus

UNIT I
Understand the value of data business and data management: Understand the physical components
of a disk drive and their functions, Identify the hardware and software components of the host
environment, Discuss different RAID levels and their suitability for different application environments.

UNIT II
Cloud Computing: Definition, private, public and hybrid cloud. Cloud types; IaaS, PaaS, SaaS. Benefits
and challenges of cloud computing, public vs private clouds, role of virtualization in enabling the cloud;
Business Agility: Benefits and challenges to Cloud architecture. Application availability, performance,
security and disaster recovery; next generation Cloud Applications.
UNIT III
Cloud Information: Technologies and the processes required when deploying web services; Deploying a
web service from inside and outside a cloud architecture, advantages and disadvantages.

Reliability, availability and security of services deployed from the cloud. Performance and scalability of
services, tools and technologies used to manage cloud services deployment; Cloud Economics: Cloud
Computing infrastructures available for implementing cloud based services. Economics of choosing a
Cloud platform for an organization, based on application requirements, economic constraints and business
needs (e.g Amazon, Microsoft and Google, Salesforce.com, Ubuntu and Redhat).

UNIT IV
Cloud IT: Analysis of Case Studies when deciding to adopt cloud computing architecture. How to decide
if the cloud is right for your requirements. Cloud based service, applications and development platform
deployment so as to improve the total cost of ownership (TCO).

114
RECOMMENDED BOOKS
Name AUTHOR(S) PUBLISHER
Enterprise Cloud Computing GautamShrof Cambridge University Press; 1 edition
Technology Architecture
Applications

115
Course Code CSA634
Course Title Knowledge Management
Type of Course Foundation
LTP 400
Credits 4
Course Prerequisites Basic understanding of Management.
Course Objective (CO) The objective of this course is to introduce participants to
concepts and theories relevant to the acquisition, development
and dissemination of knowledge in organizations at the
individual, group and organizational level.
Course Outcomes (CO) After the completion of the course, the students should be able
to:
• Clearly characterize types of knowledge and structure of
knowledge management solutions.

• Describe key components of KM solutions: infrastructure,

mechanisms and technologies, systems and processes.
Syllabus

UNIT I
Introduction to KM: History of KM, Importance of KM, Information Management to Knowledge
Management, K M Cycle, Industrial Economy to Knowledge Economy.

UNIT II
Mechanics of Knowledge Management: Tools and Technologies, Communities of Practice and
Knowledge conversion, The knowledge Management Matrix.

UNIT III
Social Nature of Knowledge: Social Network Analysis, Obstacles to knowledge sharing, Organizational
learning & Social Capital. Knowledge Application, Individual level, Group level & Organization Level.
KM Strategy, Knowledge audit, GAP Analysis, Road Map, KM Metrics, Balance Score Card.KM Tools,
Knowledge Capture & Creation tools, Knowledge sharing & Dissemination Tools, Knowledge
Acquisition & Application tools.

UNIT IV
Km Team: Roles & Responsibilities, Political issues in KM, Ethics in KM, Strategies issues in
Knowledge Management, Future of Knowledge Management.

RECOMMENDED BOOKS
Sr. no. Name AUTHOR(S) PUBLISHER
1 Knowledge Management Dr. O.M. THI
HAJAMOHIDEEN

116
Course Code CSA636
Course Title E-Customer Relationship Management
Type of Course Foundation
LTP 400
Credits 4
Course Prerequisites Basic understanding of Management.
Course Objective (CO) Customer Relationship management is very important in this era
of cutthroat competition. This course will help students to
understand the organizational need, benefits and process of
creating long-term value for individual customers.
Course Outcomes (CO) After the completion of the course, the students should be able
to:
Implement how CRM practices and technologies enhance
the achievement of marketing, sales and service objectives
throughout the customer life-cycle stages of customer
acquisition, retention and development whilst simultaneously
supporting broader organizational goals.
Syllabus

UNIT I
Preliminary investigation into CRM: CRM in Services, Marketing and IT-A Conceptual Framework,
Evolution, Growth and Theories of CRM- The Historical Perspective, Process, Bonding, Zero Customer
Defections in CRM, Market Share versus Customer Share in CRM, Creating Lifetime Value of
Customers. Facilitating Customer Service through CRM: Managing Call Centre and Customer Care
Services, Automation of Contact Centers and Call Routing, Web-Based Self.

UNIT II
Effective Work Force Management for Effective Customer Service: Managing CRM tools for
efficient customer services: Role of Operational CRM in Sales Force Automation, Enterprise Marketing
Automation with O-CRM, Customer Database Management through Analytical CRM, Ethics and
Legality Issues in Tech-Aided CRM, CRM and Business Intelligence Collaborative CRM (BIC-CRM).
UNIT III
E-CRM solutions: Core Concepts and Components: E-CRM:-The Heart Throb of CRM, Data
Warehousing, Data Mining, OLAP, Click Stream Analysis, Collaborative Filtering, Evaluation of
Technical Solution for CRM, Role of Contact Centers in Relationship Marketing. Implementation.

UNIT IV
Issues In CRM: Defining a CRM Strategy and Designing CRM Implementation Road Map, Establishing
CRM Performance Monitoring and Relationship Orientation, CRM Readiness Assessment System, CRM
Audit, Project Management, Budgeting and Evaluation of ROI, Capability Building through Internal
Marketing, Customer Retention Plans-Feasibility and Viability Analysis.

RECOMMENDED BOOKS
Sr. no. Name AUTHOR(S) PUBLISHER
1 Customer Relationship Anderson, K. L., and Tata McGraw - Hill Education.
Management. Kerr, C, J.

117
course Code CSA638
Course Title Big Data Analytics
Type of Course Foundation
LTP 400
Credits 4
Course Prerequisites Basic understanding of Database.
Course Objective (CO) To study the basic technologies that forms the foundations of
Big Data.
Course Outcomes (CO) The students learning outcomes are designed to specify what the
students will be able to perform after completion of the course:
• Ability to identify the characteristics of datasets and compare
the trivial data and big data for various applications.
• Ability to select and implement machine learning techniques
and computing environment that are suitable for the applications
under consideration.
• Ability to understand and apply scaling up machine learning
techniques and associated computing techniques and
technologies.

Syllabus

UNIT I
Introduction to Big Data: Types of Digital Data-Characteristics of Data, Evolution of Big Data ,
Definition of Big Data - Challenges with Big Data , 3Vs of Big Data - Non Definitional traits of Big Data
- Business Intelligence vs. Big Data , Data warehouse and Hadoop environment , Coexistence. Big Data
Analytics: Classification of analytics, Data Science, Terminologies in Big Data , CAP Theorem - BASE
Concept. NoSQL: Types of Databases,Advantages,NewSQL, SQL vs. NOSQL vsNewSQL.
UNIT II
Introduction to Hadoop: Features, Advantages ,Versions - Overview of Hadoop Eco systems ,Hadoop
distributions ,Hadoop vs. SQL ,RDBMS vs. Hadoop - Hadoop Components ,Architecture ,HDFS ,Map
Reduce: Mapper, Reducer ,Combiner ,Partitioner ,Searching ,Sorting, Compression. Hadoop 2
(YARN): Architecture - Interacting with Hadoop Eco systems.
UNIT III
No SQL databases: Mongo DB: Introduction, Features, Data types , Mongo DB Query language,
CRUD operations, Arrays, Functions: Count, Sort ,Limit, Skip ,Aggregate, Map Reduce.
Cursors, Indexes, Mongo Import, Mongo Export.
UNIT IV
Hadoop Eco systems:Hive ,Architecture,data type , File format ,HQL,SerDe, User defined functions,Pig:
Features ,Anatomy, Pig on Hadoop, Pig Philosophy, Pig Latin overview ,Data types, Running pig
,Execution modes of Pig ,HDFS commands, Relational operators

RECOMMENDED BOOKS
Sr. no. Name AUTHOR(S) PUBLISHER
1 Big Data and Analytics SeemaAcharya, Wiley Publication
Subhashini

118
Course Code ME521
Course Title Flexible Manufacturing System
Type of Course DSE
LTP 4:0:0
Credits 4

Course Prerequisites
NIL
1) To introduce and discuss flexible manufacturing concepts.
Course Objectives (CO) 2) To have the students gain in sight about the state of the artre
search areas related to FMS and real-time shop floor control.

1) Understanding FMS, types and applications.

2) Apply the concepts of GT to the development of FMS.
Course Outcomes
3) Identify troubleshooting in implementing FMS and
scheduling process.

Syllabus

UNIT I
FMS definition and classification of manufacturing systems, automated production cycle, Need
of flexibility, Concept of flexibility, Types of flexibilities and its measurement.

UNIT II
Why FMS, Factors responsible for the growth of FMS, FMS types and applications, Economic
justification for FMS, Functional requirements for FMS equipments, FMS processing and QA
equipment, e.g., turning and machining centers, Co-ordinate measuring machines, Cleaning and
debarring machines, FMS system support equipment, Automated material handling and storage
equipment, cutting tool and tool management, Work holding considerations, Fixture
considerations in FMS environment

UNIT III
GT concepts, Advantages of GT, Part family formation-coding and classification systems; Part
machine group analysis, Methods for cell formation, Use of different algorithms, mathematical
programming and graph theoretic model approach for part grouping, Cellular vs FMSproduction.
FMS related problem and Solution Methodology: · FMS design problems: Part assignment,
Machine selection, Storage system selection, Selection of pallets and fixtures, Selection of
computer and computer system, Communication networks.

UNIT IV

119
FMS planning problems: Strategic planning, Part type selection, Machine grouping, production
ratio and resource allocation, Machine loading problems.· Operational & Control problems: Part
scheduling, Machines robots & AGVS, Process monitoring &control. FMS Implementation:
Objectives, acceptance testing, Performance goals and expectation maintenance concerns.

Recommended Books

Name Author(s) Publisher

Flexible Manufacturing System Shah, H.S. DhanpatRai& Sons

Introduction of Ergonomics Bridger Tata McGraw Hill

Work Study Khanna, OP DhanpatRai& Sons

Sound, Noise and Vibration Lyle, F.Yerges Van Nostrand
Control

120
Course Code ME522

Course Title Supply Chain Management

Type of Course DSE
LTP 400
Credits 4
Course Prerequisites Industrial Engineering

Graduate engineer should become aware of supply chain concepts,

Course Objectives (CO)
relation between supplier and organizations.

1)Analyze factors influencing network design

2) Develop mathematical models to represent curves and surfaces.
Course Outcomes 3) Model engineering components using solid modeling techniques.

Syllabus

UNIT-I
Introduction: Objectives of supply chain Management, key components of supply chain i.e.
sourcing, distribution strategy, customer service strategy; supply chain Management as
Integrated logistics, generic activities, architecture of supply chain, future potential of supply
chain Management.
UNIT-II
Corporate Profitability: Link to supply chain, evaluation of SCM strategies, customer focus in
SCM, inventory and logistics Management, vendor Management, just in- time (JIT).
UNIT-III
Quality Management: Inherent link to SCM: Suppliers development, distribution channel, re-
engineering of supply chain, IT – enabled supply chain: Electronic data interchange, enterprise
resource planning, implementation of IT, Scope of emerging distributed cooperative tele-
manufacturing over internet.
UNIT-IV
Organizational Issues: Application of knowledge Management for effectiveness SCM, social
interactions and linking of functional units in a supply chain, Combined core competency of SC:
Global sourcing, technology and tools – essential enablers, framework for managingknowledge
intensive supply chian. Recent Trends in SCM: Tierisation of supplies, Reverse logistics, JIT II.

121
Recommended Books

S.No. Name Author(s) Publisher

Supply Chain Management Chopra Pearson Education
1
Asia, New Delhi
Logistics and Supply Chain Christopher Pearson Education
2 Management Asia, New Delhi

Manufacturing Operations and Taylor & Brunt Business Press Thomson

3 Supply Chain Management Learning N.Youk.
Purchasing and Supply Chain Arjan J. Van Weele Engineering, Business
4 Management Press, Thomson Learning
N.Youk.

122
 ME 524
Course Code

Course Title Statistics and Reliability Engineering

Type of Course DSE
LTP 400
Credits 4
Course Prerequisites NA
1) To present a problem oriented in depth knowledge of Statistics
and Reliability Engineering.
Course Objectives (CO
2) To address the underlying concepts, methods and application of
Statistics and Reliability Engineering
1)Understanding the role of statistics in engineering
2)Understanding the analysis of variance issued to analyse the data
Course Outcomes from these experiments.
3) Understanding failure analysis, reliability design and
prediction.
Syllabus

UNIT I
Statistics: Introduction; Principal uses of Statistics, Sampling, Frequency Distributions; Normal
Distribution; Logarithmic normal distribution; Poisson distribution; correlations; Probability,
Tests of significance; the Chi-Square tests; Differences in means of large samples; Differences in
means of small samples; The t-test; Confidence limits; Analysis of Variances; Time Series,
Monte-Carlo Method.

UNIT II
Reliability: Introduction, Reliability concepts and patterns of failure; Reliability
Management; Reliability for system effectiveness. Reliability and Hazard Rates: Failure data;
Reliability function; Failure rate and hazard rate; Common distributions in failure mechanisms-
Exponential, Weibull, Gamma.
UNIT III
Lognormal Extreme Value; Model selection for component failures; Failure analysis.
Reliability Prediction and Analysis: Reliability prediction based on ExponentialDistribution;
System Reliability analysis- Block diagram method, fault tree and sconces tree methods, event
tree method, failure mode, failure mechanisms.

UNIT IV
Reliability Design: Design for Reliability, Design process, assessment methodology, Reliability
allocation, Reliability improvements, Selection of Components to improve system Reliability.

123
Recommended Books

S.No. Name Author(s) Publisher

Reliability Engg. & A. K.Gupta Machmillan India Ltd.
1 Technology Delhi
Introduction to Reliability E.E,Levis Wiley & Sons New
2 Engg. York
Reliability Engg. L.S. Shrinath Affiliated East West
3 Press
Probality and Statisties for R.A. Johnson Prentice Hall of India
4 Engineers

124
 ME526
Course Code

Course Title Productions and Operations Management

Type of Course DSE

LTP 400

Credits 4

Course Prerequisites NA

1) To gain an understanding and appreciation of the principles and

applications relevant to the planning, design, and operations of
manufacturing/service firms.
Course Objectives (CO) 2) To develop skills necessary to effectively analyse and synthesize
the many inter-relationships inherent in complex socio-economic
productive systems.
1) Understanding the basic concepts and theories of the production
management.
2) Applying operations management concepts and their influence on
Course Outcomes
business decisions.
3) Expanding individual knowledge of operations management
principles and practices.
Syllabus

UNIT- I

Operations management: Concept, Functions. Product Design and development : Product design
and its characteristics: Product development process (Technical): Product development
techniques .Process selection- Project, job, Batch, Mass and Process types of Production
Systems.

UNIT-II

Facility Location: importance, Factors in Location Analysis: Location Analysis Techniques.

Facility Layout : Objectives: Advantages: Basic types of layouts. Capacity Planning : Concepts:
Factors Affecting Capacity Planning, Capacity Planning Decisions. Production Planning &
Control (PPC) :Concepts, Objectives, Functions. Work Study : Productivity: Method Study;
Work Measurement.

UNIT- III

Introduction to modern productivity techniques : just in time, Kanban system. Total Quality
Management &six sigma. Functions of Purchasing Management : Objectives, Functions:
Methods: Procedure. Value analysis : Concepts. Stock control systems. Virtual factory
concept.Production worksheets.

125
UNIT- IV

Inventory Management : Concepts, Classification: Objectives: Factors Affecting Inventory

Control Policy: Inventory costs: Re-order Level, Quality Management - Quality Concepts,
Difference between Inspections, Quality Control, Quality Assurances, Total Quality
Management: Control Charts: acceptance Sampling.

Recommended Books
S.No. Name Author(s) Publisher
1 Nair Production & Operations McGraw –Hill
Management International Edns.

2 Adam and Eben Production & Operations Business One Orwin,

Management Homewood

126
Course Code ME 609

Course Title Lean Manufacturing

Type of Course DSE

LTP 400

Credits 4

Course Prerequisites NA

Course Objectives (CO) Implement lean manufacturing concepts in the factories

1) Understanding how lean management today re presents a
profound change in the competitive business culture.
Course outcomes 2) Developing an understanding of basic principle of lean
management strategy and Just in time.
3) Employee involvement through different models.
Syllabus

UNIT- I

INTRODUCTION: The mass production system – Origin of lean production system –

Necessity – Lean revolution in Toyota – Systems and systems thinking – Basic image of lean
production – Customer focus – Muda (waste).

UNIT- II

STABILITY OF LEAN SYSTEM: Standards in the lean system – 5S system – Total

Productive Maintenance – standardized work – Elements of standardized work – Charts to define
standardized work – Man power reduction – Overall efficiency - standardized work and Kaizen –
Common layouts.

UNIT- III

JUST IN TIME: Principles of JIT – JIT system – Kanban – Kanban rules – Expanded role of
conveyance – Production leveling – Pull systems – Value stream mapping.

UNIT- IV

JIDOKA (AUTOMATION WITH A HUMAN TOUCH):Jidoka concept – Poka-Yoke

(mistake proofing) systems – Inspection systems and zone control – Types and use of Poka-Yoke
systems – Implementation of Jidoka. WORKER INVOLVEMENT AND SYSTEMATIC
PLANNING METHODOLOGY: Involvement – Activities to support involvement – Quality
127
circle activity – Kaizen training - Suggestion Programmes – Hoshin Planning System (systematic
planning methodology) – Phases of Hoshin Planning – Lean culture

Recommended Books

S.No. Name Author(s) Publisher

1. How to implement lean Lonnie Wilson Toyota Production
manufacturing

2. Lean thinking: banish Waste Daniel T. Jones and McGraw Hill

and create wealth in your James P.Womack.
corporation

3 Statistics for six sigma Warren Brussee Made Easy

128