Unit 11: Multimedia Utilization in

Academic Environment

Multimedia and Web 2.0

HOW DO YOU SPEND
YOUR TIME ON THE
INTERNET?

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DO MOST OF
YOUR DAILY
ACTIVITIES
INVOLVE THE
USE OF
MULTIMEDIA?
IN WHAT WAY?

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● Define multimedia and Web 2.0.
● Summarize the uses of
multimedia.
● Compare the advantages and
disadvantages of multimedia.
● Identify different types of Web
2.0 tools in creating multimedia.

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In what ways can you get access to

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 WHAT IS MEDIA?

are various outlets or tools that deliver

useful information and content. The
advancement of technology has transformed
how media is accessed and provides faster
ways to get information.

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 ACTIVITY

In this activity, given the following types of

media used in the past, you will provide the
counterpart in our present day. Write your
answers in the space provided.

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ACTIVITY

Old Media New Media

Mail
Radio
TV
Newspaper
Books

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ACTIVITY

Old Media New Media

Maps
Cellular Phone
Informative Posters
Magazines
Flyers

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QUESTIONS

1. Select an example of old media. What

example of software, technology, or web
platform can you give prior to the media used
in the present?

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QUESTIONS

2. In what ways did technology transform the

old media?

3. Given that the internet is used nowadays for

engaging in digital activities, what kind of
content will users want aside from
information?
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WHAT IS
MULTIMEDIA?

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MULTIMEDIA REFERS TO
CONTENT COMPOSED OF
VARIOUS ELEMENTS SUCH AS
ANIMATION, GRAPHICS,
ILLUSTRATIONS, IMAGES,
MUSIC, TEXT, AND VIDEO THAT
DELIVERS INFORMATION
THROUGH AN ELECTRONIC
DEVICE.

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 MULTIMEDIA

It is derived from the word “ ” which

means multiple or many and “ ” that
represents a medium to deliver and present
information in the form of books, newspapers,
radio, television, computer and the internet.

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HOW DOES MULTIMEDIA HELP INFLUENCE
PEOPLE IN YOUR FIELD OF SPECIALIZATION?

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USES OF MULTIMEDIA

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ADVERTISING
WITH BILLIONS OF
INTERNET USERS,
BUSINESSES CAN REACH
CUSTOMERS TO
PROMOTE THEIR
PRODUCTS AND
SERVICES BY UPLOADING
PHOTOS AND VIDEOS ON
VARIOUS SOCIAL MEDIA
PLATFORMS OR
WEBSITES. 17
MULTIMEDIA IN
BUSINESS
BUSINESSES USE
MULTIMEDIA IN
CREATING
PRESENTATIONS FOR
PROPOSALS AND
PRODUCT
PRESENTATIONS. VIDEOS
PROVIDE AN EFFECTIVE
WAY TO TRAIN
EMPLOYEES. 18
MULTIMEDIA IN
ENGINEERING
THE USE 3D MODELLING
TOOLS IN VIRTUAL
REALITY IN DESIGNING
ENABLES ENGINEERS TO
INTERACT WITH THEIR
PROJECTS IN 3D AND
HELPS THEM IDENTIFY
FLAWS BEFORE
EXECUTION.
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 MULTIMEDIA IN EDUCATION

The use of computer aided instruction,

interactive games, presentations, and videos
helps teachers deliver lessons in an interactive
and engaging way.

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MULTIMEDIA IN
ENTERTAINMENT
THE AMAZING AND
ENGAGING EXPERIENCES
YOU GET WHEN PLAYING
GAMES AND WATCHING
YOUR FAVORITE MOVIES
ARE MADE POSSIBLE
BECAUSE OF THE
APPLICATION OF
MULTIMEDIA IN
ENTERTAINMENT. 21
 MULTIMEDIA IN HEALTHCARE

● Developments in medical imagery assists

doctors in their consultations and diagnosis.
● Multimedia enriched medical devices and
sensors allows the real-time and remote
monitoring of a patient’s condition.

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MULTIMEDIA IN PUBLIC
PLACES
INTERACTIVE ART
GALLERIES AND
MUSEUMS, 5D CINEMA,
AND INFORMATION
KIOSKS ARE EXAMPLES
OF INTERACTIVE
MULTIMEDIA
EXPERIENCES THAT YOU
MAY ENCOUNTER IN
PUBLIC PLACES. 23
WHAT ARE THE
ADVANTAGES
AND
DISADVANTAGES
OF
MULTIMEDIA?

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ADVANTAGES AND DISADVANTAGES OF MULTIMEDIA

Advantages Disadvantages
● It is interactive. ● Can cause information
● It contains rich contents to overload if not utilized
deliver useful information. properly.
● Numerous apps and web ● It is time consuming to
platforms allow you to create.
easily create one. ● Some apps and web
● It provides immersive platforms are not
experiences. intuitive enough.
● It can be expensive.
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WHAT IS WEB
2.0?

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 WEB 2.0

is the term used to define the second

generation of the world wide web.

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 WEB 2.0

enabled people to interact with users

and interact with websites containing rich
content that were not present in Web 1.0.

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 WEB 2.0

introduced tools which enabled users

to create and share multimedia content with
other users in various platforms or websites.

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TYPES OF WEB
2.0 TOOLS

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 TEXT BASED TOOLS

● Allows users to join to Evernote

discussion groups. Google Docs
● Collaborate on
documents and notes.
Quora
● Create posts and Reddit
comments or send Twitter
messages.
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 IMAGE BASED TOOLS

● Create, edit and share Flickr

images. Instagram
● Use of collaborative
whiteboards to
Miro
brainstorm ideas. Stormboard
● Create mind maps or Mindmeister
word clouds to or ideas.
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 AUDIO BASED TOOLS

● Create and edit audio. Audacity Online

● Allows audio and music Spotify
to be published and
shared through a Soundcloud
streaming platform. Twistedwave

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 VIDEO BASED TOOLS

● Create and edit video Animoto

content.
Powtoon
● Allows video content to
be broadcasted or Dailymotion
shared through a Youtube
streaming platform.
WeVideo

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 MULTIMODAL PRODUCTION TOOLS

● Create and share Blendspace

interactive
presentations. Google Slides
● Create digital bulletin Prezi
boards to illustrate Padlet
ideas and to-do-list to
monitor tasks. Trello

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 WEBSITE CREATION TOOLS

● Make any kind of blog Blogger

or website.
Webflow
● Provides easy to use
interface and tools to Wix
start creating a website. Weebly
Wordpress

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 SOCIAL NETWORKING SERVICE

● View and share images, Facebook

links, videos, and other LinkedIn
useful content with
other users. Pinterest
● Interact with other Twitter
users by reacting and Snapchat
commenting to posts.

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WHICH KIND OF WEB 2.0 TOOL WILL YOU USE TO
CREATE YOUR MULTIMEDIA CONTENT?

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LEARNING ACTIVITY 1

COMPLETE THE TABLE ON THE

NEXT SLIDE BY NAMING FIVE
MULTIMEDIA USES AND
PROVIDE ONE EXAMPLE OF
AN ACTIVITY THAT INVOLVES
MULTIMEDIA.
DO NOT FORGET TO EXPLAIN
YOUR EXAMPLE CLEARLY.

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LEARNING ACTIVITY 1

Multimedia Uses Activity

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LEARNING ACTIVITY 2

COMPLETE THE TABLE ON THE

NEXT SLIDE BY CHOOSING
FIVE WEB 2.0 TOOLS AND
PROVIDE EXAMPLES OF
MULTIMEDIA CONTENT YOU
CAN CREATE WITH THOSE
TOOLS.

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LEARNING ACTIVITY 2

Type of Web 2.0 Tool Multimedia Content

Examples

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ANSWER THE
FOLLOWING
COMPREHENSIVELY:

1. IN YOUR OWN WORDS,

HOW WOULD YOU DEFINE
MULTIMEDIA?
2. EXPLAIN THE CAPABILITIES
OF WEB 2.0.

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ANSWER THE
FOLLOWING IN YOUR
OWN WORDS:

WHAT IS THE ROLE OF WEB 2.0

TO THE DEVELOPMENT OF
MULTIMEDIA?

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Multimedia refers to content composed of
various elements such as animation, graphic
illustrations, images, music, text, and video that
delivers information using an electronic device.

The use of multimedia can be seen on

advertising, business, engineering, education,
entertainment, healthcare and public places.
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There are various advantages of using multimedia
although there are some limitations that could bring
disadvantages to the users.

Web 2.0 allowed users to generate user content and

interact with other users. It also allowed them to create
multimedia by utilizing different kinds of interactive or
rich content through a cloud or web-based software.

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Different types of Web 2.0 tools to create multimedia:
text based tools, image based tools, audio tools, video
tools, multimodal production tools, website creation
tools, and social networking services.

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● Slide 23: Mori Building Digital Museum Lab by Rabbit_Akra is licensed under CC BY 2.0 via Flickr.

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Bower, Matt. “A typology of Web 2.0 Learning Technologies.” myCOTA, January 2015. Accessed on June
11, 2020 from https://www.mycota.ca/assets/uploads/documents/General/csd6280.pdf.

“Multimedia Introduction.” Tutorialspoint. Accessed on June 11, 2020 from

https://www.tutorialspoint.com/multimedia/multimedia_introduction.htm.

Navarette, Zarita. “Chapter 10: Multimedia and the Web.” Slideserve. Accessed on June 11, 2020 from
https://www.slideserve.com/zarita/chapter-10-multimedia-and-the-web.

Saycon, Claire. “The Advantages and Disadvantages of using Computers and Multimedia.” Slideshare,
May 21, 2017. Accessed on June 11, 2020 from https://www.slideshare.net/KlaireSaycon1/the-
advantages-and-disadvantages-of-using-computers-and-multimedia.

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Sharief, Kamran. “What is Multimedia? Definition, Functions, Benefits, and More.” Computer Tech
Reviews, April 2020. Accessed on June 11, 2020 from
https://www.computertechreviews.com/definition/multimedia/werpoint--cms-28697.

Briassouli, Alexia, Jenny Benois-Pineau, and Alexander Hauptmann. 2015. Health Monitoring and
Personalized Feedback Using Multimedia Data. Cham Springer. Accessed on July 17, 2020 from
https://link.springer.com/chapter/10.1007/978-3-319-17963-6_1.

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