NAQASH New Internship - Report
NAQASH New Internship - Report
BATTAGRAM
SESSION 2019-2023
SUBMITTED BY
NAQASH
ROLL NO 55720
BBA (HONS)MARKETING
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APPROVAL SHEET
SUPERVISOR
Designation _____________
Signature _______________
EXTERNAL EXAMINER
Name __________________
Signature __________________
CHAIRMAN
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DEDICATION
I dedicate this report to my beloved parents . My parents sacrificed their personal wants
for my education and beside they provided me effortless means for my education while
taking all the financial stress and burden on their shoulders. Besides, I dedicate it to my
Professors who helped me.
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ACKNOWLEDGEMENT
First of all I will thanks to Allah almighty who is most merciful and kind, blessed me
with talent, skills, effort, strength, and knowledge.
I am thankful to_______ his supervision makes me able to fulfill this task. He keep
checking my work and provide his all attention to me during my work. He never let me
discourage during my practical work and till the completion of the internship process.
It was a great experience for me . I have met professional in field and learned a lot from
them. And I will best use this experience in my future to build a successful career.
Sincerely
__________________
BBA(MARKETING)
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PREFACE
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Table of Contents
DEDICATION.................................................................................................3
ACKNOWLEDGEMENT...............................................................................4
PREFACE........................................................................................................5
TABLE OF
CONTENT………………………………………………………………......6
EXECTIVE SUMMARY..............................................................................10
CHAPTER 1.................................................................................................11
INTRODUCTION TO REPORT...................................................................11
1.1 Introduction.......................................................................................11
CHAPTER 2..................................................................................................14
OVERVIEW OF ORGANIZATION............................................................14
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2.1 Introduction.......................................................................................14
1. ManagementCommitteeof MCB................................................................17
CHAPTER 3..................................................................................................25
Marketing view..............................................................................................25
3.3 MarketingMix......………………………………………………………27
CHAPTER # 04.............................................................................................30
CHAPTER 05................................................................................................35
5.1 Conclusion............................................................................................36
5.2 Recommendations................................................................................37
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EXECUTIVE SUMMARY
This report contains a lot of knowledge that allows one to quickly grasp where Muslim
Commercial bank stands and main operations I have undergone. It covers the introduction
of organization, vision and mission statement, which is essential to fully comprehend it.
In addition, I have included details about the Muslim commercial bank activities. The
SWOT review, which is one of its most critical parts and encompasses almost all its
Strength, Weaknesses, Opportunities, and Threats.
As a student of management sciences, the requirements of the BBA are doing internship
in any organization. I am the student of BBA and my specialization is in marketing.
Muslim Commercial Bank is a competitive bank. So, I choose Muslim Commercial Bank
for my internship and worked in many departments included credit department,bills and
remittance, account opening etc.
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Muslim Commercial bank is one of the oldest banks of Pakistan and also shared a unique
bond with Pakistan.
CHAPTER 1
INTRODUCTION TO REPORT
1.1 Introduction
It is the eight weeks result as an internee in MCB Main branch Battagram. After the
completion of university course work this report is must for the student of BBA
degree. That’s because the student is restrict to write eight-week report on specific
organization or institution where they done their internship.
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studies some formulas theories and books but in the internship, we work practically on
what we study in university and this internship will help us to make report and use our
knowledge practically what we have
It was very hard for me to learn all the process of bank in time of eight week so I mainly
focus on some of the target functions of bank. I have worked in some field in MCB
that’s are
4. MCB e banking
5. Customer relation
6. ATM
Categories of data
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1.5.1Primary Data
During my work there are some limitations in MCB the following are the limitation
during the work
The first limitation is that internee is not allowed to access the whole system due to the
secrecy of the bank to understand all the process of MCB its take too many times because
the MCB provides many services. In this eight week I try to understand as possible as I
can. The internee is not allowed to read every files
The internship report main purpose is to fill the gap between the learning in the
university and the practical work in internship.
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I have learned many things during my internship that I have not learn in university so
that many of things that person learns from practical work. The one of the most
important purposes is that after completion of the BBA degree the degree cannot be
awarded from the department of management science
CHAPTER 2
2.1 Introduction
MCB stand for MCB bank limited it was established in 1947 MCB is one of the
oldest and most reputable banks in Pakistan which has contributed in economy of
Pakistan to a greater extend. Muslim commercial bank has in their initial stages got a
good Enough Success and a high demand. It was privatized back to 1991.
Currently it become one of the best banks in Pakistan. They are progressing day by
day due to their good and efficient working they are Continuously improving their
services and quality to become a quality bank.
MCB limited was established in 09 July 1947 by Adam Jee group as a limited
company under section seven the Indian companies act. The MCB was established for
the purpose to facilitate the business community of south Asia. . In June 2008 the
bank was owned by the Nishat group. The majority stake owned by the Nishat Group
the bank. M.U.A Usmani is the president of the bank
Nishat group is one of the reputable business groups in Pakistan and it was established
in 1948 the chairman of Nishat group and MCB bank is main Muhammad Mansha.
After the privatization the growing rate of MCB is very fast. MCB is reputed in one of
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the soundest financial institutions and also rank in leading banking in Pakistan and
become international bank in Pakistan approximately deposit in PKR is 462 billion
with the assets of round about PKR 605 billion. MCB play a crucial role to represent
the Pakistan in international banking.
Vision of MCB
To developed a good relation between bank and customer and provide the one of the best
service provider banks of Pakistan and make their future well
Mission of MCB
To be the leading financial services provider, partnering with our customers for a
more prosperous and secure future.
Excellence
MCB is the one of the most responsive banks in Pakistan. MCB is heavily depended on
the commitment which they are making with their all-stake holder
Respect
Innovation
MCB are well coming to the new idea and innovation strategies and there is a reward
system to encourage their employee to bring the new innovation
Customer Centricity
The most important thing is the customer centricity because customer is the key which
give you success or failure in any business so they are trying to fulfill the customer
commitment as well as the attraction of the customer
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Integrity
MCB are one of the most trustful organizations as they are performing so people can
trust on it because they are highly depending on the integrity of their employee and as
well as for their customer
Objectives of MCB
Staff motivation
To bring a quality service for their customer
To bring innovation and also generate new idea
Hiring a professional and expert
To operate globally
They performed their assigned duties on time
Dimensions
MCB is one of the most growing and leading banks of Pakistan and they are trying to
facilite people in such sectors
MCB has established in 1947 but they started their operation in agriculture sectors in
1973. They have established many branches of agriculture sectors for the supporting of
Pakistan former. The MCB also provide equipment and loans to former for short- and
long-term basis
MCB has many branches in overseas mean operating in many other countries. Now there
are 1200 branches of MCB in Pakistan
Business Volume
In number of branches the MCB has 1200 branches which operating in Pakistan and
many number of branches which operating in foreign countries. MCB install more
than 700 ATM machine for customer to withdraw their cash 24 hours
Headquarter of MCB
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Number of Employees of MCB
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President and CEO Imran Maqbool
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2.4.1 Organizational Hierarchy of MCB
PRESIDENT
VICE PRESIDENT
BRANCH MANAGER
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2.4.2 Branch Hierarchy
BRANCH
MANAGER
OPERATION GENERAL
MANAGER BANKING OFFICER
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2.5 Overview of Department s
Accounts department
Opening of account
Account closing
Account maintenance
Cheques provision
ATM cards
Types of Account
Current account
Saving account
Fixed deposit account
1. Current Account
This is the very common type of account it can be open by anyone who have the id
cards. The current account has no special requirement simply you have to deposit 1000
rupees and no limit is maximum amount in your account. The account require is just
your id cards and next to kin
2. Saving Account
Saving account are also common account and this same like current account but here the
change is in saving account the customer is take interest and that’s may be on annually
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semiannually or quarterly basis. There is deduction of sachet here if customer wants to
quite so they have to write affidavit. Same is the requirement like current account
Fixed deposit account is offered for specific time duration from seven to ten days. This
is the special type of account offered by MCB of Pakistan and depends on the bank
and its customer and it totally change from current and saving account
In fixed deposit account the agreement is sign between customer and the bank in
which everything is specified like duration of the account and amount and the receipt
of deposit is given to customer and bank also kept the receipt
Nature of Account
Nature of account mean that as customer wish which type of account customer want to
open it depend on customer. The following account offered by Muslim commercial
Single Account
Joint Account
Private Limited Account
Partnership Account
ID card of customer
Bio data
Income certificate
Address
RM report
Department of Remittance
1. Inward Remittance
Inward remittance transacts the inside the boundary wall of the county through account
ATM and open deal
2. Outward Remittance
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Outward remittance makes the transaction from foreign county and its may be from
Payment Department
Cheques
ATM card
Online fund transfer
Reciept
Clearing Department
Clearing department is responsible for exchange the cheques and other negotiable
instrument in a specified area drawn on each other and thereby through specified time
to make a secure payment in an efficient way.
In Foreign exchange department the MCB exchange the money of different countries.
This department is responsible for the trade of the countries and they are dealing in
riyals dollars dirham etc.
Advance Department
It work for the provision of the loan’s former of the country and some of other people the
following loans are offered by MCB
1. Student loans
2. Industrial loans
4. Agriculture loans
6. Car loans
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For getting the loan, the following requirement, they need two witnesses any type
collateral provide to bank.
2. Pakistani nationality
3. Collateral
4. Witnesses
5. Income certificate
6. Experience
2. Provision of services
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CHAPTER 3
MCB master card is a good initiative by the MCB bank from the master card you can
perform some activity some function of master card i-e
MCB car wash is very good scheme for the customer who want to buy their own car
but they have financial problem so MCB can help them to provide loans from very low
markup set and can finance a various car through MCB car cash and the duration of
this is five years
MCB KHUSHALI bacchant are the monopoly of MCB bank and this account for the
people who want to save their money there are some features of this account which are
1. No extra charge
2. Payment of bills
In MAHANA KUSHALI SCHEME MCB bank provide a very good interest rate on the
deposit of customer on the monthly basis
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MCB Rupee Traveler Cheques
MCB rupee traveler cheques are one of the most convenient instruments of MCB
bank. It’s better than money in pocket to travel its safe and easy way to traveler and
money have in their account
Fax Press
In fax press the customer can transfer the money from one city to another city by using
the fax machine and the bank give you guarantee. The money can transfer in half an
hour
The fund management scheme is for the upper-class business man they have a good
and attractive return on it as compare to other. The account is open to sell the
government securities
Capital growth account is actually to increase the growth. In this account the amount
would be double at the end of five years and this is for the long-term depositor. There
is no maximum limit of amount to open this account and minimum amount rate is RS
10,000 to open the account. If the customer wants to withdraw their amount before the
maturity so interest will be given to PLS interest rate
MCB has Islamic banking system in its bank this is new trend now a days and operate all
over the world they provide loans and create deposit without any type interest
MCB always try to facilitate their customer through collection of their bills. The utility
bill collection facility is available in more than thousands of branches of MCBMCB
always try to give more and more facility to their customer
MCB provide the facility of the mobile banking from the mobile banking facility
customer can take more and more profit because if you want to keep up to date from
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your account then you have got access to your account through mobile banking from
mobile banking you can pay bill and also transfer of money
MCB provide the facility to those customers who want to make their own house for
those people MCB offered a very low markup rate to their customer to build they’re on
their choices or as they wish
4. MCB Locker
The MCB offered the facility of locker to their customer to keep their expensive thing in
this locker and its available most of the branches of MCB
5. MCB Virtual
MCB virtual mean that MCB provide the facility of the banking through internet either
you ate in office home or anywhere you can get access to your account by just log in
through www.mcb.com.pk
6. MCB Remit
In MCB remit the bank can offered to their customer to send money through MCB remit
from one city to another or country
PRODUCTS
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PRICE
MCB sets the prices of its products after checking their quality and considering factors
such interest rate, fees or charges related with it also keeping on competitive forces.
PLACE
MCB has a wide network (branches and ATM) all over the Pakistan further it is also
providing e- banking services making the access easy for its customers .
PROMOTION
It uses multiple means to create awareness about its services to the target market.
Channels/Means such as; Television radio print media email marketing Public relations
Direct marketing and other online channels etc
In this analysis I have listed some factors that can affect the banks performance and
image.
Political factors
Economic factors
Social factors
Technological factors
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Digital transformation
Fintech disruption
Legal Factors
Regulatory compliance
Environmental Factor
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CHAPTER 04
Opportunity
Threats
Strength
Weaknesses
In business every step is taken for the purpose of to increase the sale or profits and every
step have some reason the SWOT analysis are taken for the reason and that is
This is the very important and very useful analysis for every firm because from the
SWOT analysis firm know their current position in the market and take the decision
according the market requirement if need then bringing new changes in SWOT
analysis the first one is the
4.1 Strength
In SWOT analysis the first one is strength first of all organization have to find their
strength for the MCB bank the strength of the bank is following
2. Diverse productline
3. Wide network
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4. Innovative
8. E-banking
9. Experienced team
10. CSR
4.2 Weaknesses
1. Weak marketing
2. Nepotism
3. Work load
4.3 Opportunities
Digital Alteration
Increasing Financial Insertion
SME and Corporate loan
Cross-Border Trade and Remittances
Wealth Management and Investment Services
Sustainable Banking
Strategic Partnership
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4.4 Threats
Fierce Competition
Regulatory and Compliance Risks
Economic changes
Interest Rate ups and down
Technological Disruption
Credit and Market Risks
Reputation Risks
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Strengths Weaknesses
Threats Oppurtunities
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4.5 Customer analysis
It operates a strong and wide network of over 1,400 Branches and over 1,450 ATMs in
Pakistan and an overseas footprint in UAE, Bahrain and Sri Lanka. With a customer base
of over 8 million, MCB leads the banking & financial services sector in Pakistan and
customers across the globe have 24/7 access to MCB Bank via our World Class Internet
Banking. The Bank on group basis is operating the 2nd largest network of more than
1,600 branches in Pakistan. The Bank enjoys highest local credit ratings of AAA / A1+
categories for long term and short term respectively issued by PACRA.
Competitor Analysis
In the part that describes MCB Bank Ltd. competitors and the industry in whole, the
information about company's financial ratios is compared to those of its competitors and
to the industry. The unique analysis of the market and company’s competitors along with
detailed information about the internal and external factors affecting the relevant industry
will help to manage your business environment. Your company’s business and sales
activities will be boosted by gaining an insight into your competitors’ businesses. Also the
report provides relevant news, an analysis of PR-activity, and stock price movements. The
latter are correlated with pertinent news and press releases, and annual and quarterly
forecasts are given by a variety of experts and market research firms. Such information
creates your awareness about principal trends of MCB Bank Ltd. business.
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4.7 Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company
find new sources of competitive advantage. The analysis surveys an industry through five
major questions:
What is the intensity of competitive rivalry? How big is the bargaining power of buyers?
How significant is the bargaining power of suppliers?
VRIO Analysis VRIO stands for Value, Rarity, Imitability, organization. This analysis
helps to evaluate all company’s resources and capabilities and bring them together into
one aggregate table that includes:
Tangible resources
The result of the analysis gives a clear picture of company’s competitive and economic
implications, answering the questions if the resources mentioned above are:
Valuable? Rare?
Costly to imitate?
Organized properly?
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4.8 PESTEL Analysis:
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence
different outside factors – political, economic, sociocultural, technological, environmental
and legal – exert on a business to later chart its long-term targets. Being part of the
external analysis when carrying out a strategic assessment or performing a market study,
PESTEL gives an overview of diverse macro-environmental factors that any company
should thoughtfully consider. By perceiving these outside environments, businesses can
maximally benefit from the opportunities while minimizing the threats to the organization.
Political:
What opportunities and pressures are brought by political bodies and what is the degree of
public regulations’ impact on the business?
Economic:
What economic policies, trends and structures are expected to affect the organization,
what is this influence’s degree?
Sociological:
What cultural and societal aspects will work upon the demand for the business’s products
and operations?
Technological
What impact do the technological aspects, innovations, incentives and barriers have on the
organization?
Environmental
What environmental and ecological facets, both locally and farther afield, are likely to
pre determine the business?
Legal
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What laws and legislation will exert influence on the style the business is carried out?
CHAPTER 05
MCB bank is one of the leading organization that are privatized and it is also one the
oldest bank of Pakistan. The bank offeres ttractive product and services.In my
internship time period, I found that the staff of the MCB is very hard working and
MCB is one of the best banks of Pakistan. The staffs is also well mannered .For better
performance of the organization, the bank have hired a expert and professional staff
and they are always trying to bring new ideas and facilitate the customers through
modern ways .MCB staff has and loyal attitude towards their work with zeal and
enthuasiasm. Banking sectors are playing a catalyst role in developing the economy of
a country .Being an intern I found MCB team cooperative. The internship is very
important for the student because from this internship a person can analyze the
organization and along with it he/she can analyze their own capabilities .in a better
way
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5.2 Recommendations
At first I think they need some of the young talent /fresh graduates because some
of employees are not well known with the latest technology so there is high
workload on existing employees therefore they lag behind . If they hired a young
employee in this way their workload would be lessened.
1. They have to acquire some new system because some of the existence system is
not working in the rush time
3. I think they have to arrange a monthly basis meeting and all employees discuss the
issues which occur in the branch or to the employee and find out a proper solution
of the problem
4. Internal audit system must improve for the betterment of the organization
5. There must be reward system in each and every branch of the bank and for the
employees to get relief from the tension for those employees which doing a best
effort for the betterment of organization
6. The most important thing is the training they have to arrange a training session for
the new employee to increase their efficiency and productivity
7. Salaries of employee some employee has a very low salaries and they are not
enough for his requirement so the organization have to focus on this. This is very
important aspect which effect the employee’s productivity
9. The bank has to provide the facilities of pick and drop system for the better
utilization of time and also provide allowances to make their employee loyal,
sincere toward organization means provide all the basic need.
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Reference
https://www.mcbgroup.com/en/handler/DownloadFile?f=%2Fen
%2Fmedi a%2FMCB%2520Group%2520Ltd%2520Annual
%2520Report%25202017_tcm67-22316.PDF
Annual report of MCB bank
MCB Bank Wikipedia
https://en.wikipedia.org/wiki/MCB_Bank_Limited
Official Account of MCB Bank
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