Exploring Communication Dynamics at An Engineering Company: An Interview-Based Study
Exploring Communication Dynamics at An Engineering Company: An Interview-Based Study
Research Article
a-eBulacan State University, MacArthur Highway Brgy, Guinhawa, City of Malolos, Bulacan, Philippines
*Corresponding Author Email: [email protected]
Received: March 12, 2024 Accepted: April 01, 2024 Published: April 09, 2024
Abstract
Communication is the vital exchange of information between people, groups, or places through words or
mediums that help understanding. It is essential in various aspects of life, especially in professional
interactions. Communication dynamics show various aspects of a workplace depending on its
communication culture, challenges, and flow of communication in the company. The researchers aim to
examine how communication dynamics influence employee engagement, the role of communication culture
in shaping organizational behaviour, and the flow of communication through different hierarchical levels.
The study employed a qualitative approach to investigate communication dynamics within an engineering
company. Through in-depth interviews with seven employees representing various roles, data was collected
using a structured questionnaire. Moreover, utilizing the thematic analysis to identify the data's recurring
themes provides insight into organizational communication dynamics. Noticeably, there is an exchange of
information and ideas, with its circular nature, signifying the dynamic interaction where feedback and
mutuality are prevalent. This study aims to ascertain the prevailing communication model within an
engineering company by analyzing the gathered data meticulously and interpreting its implications. Thus,
the engineering company understudy has adopted the Osgood-Schramm model, a model proposed by
Charles E. Osgood and Wilbur Schramm in 1954. Lastly, this study aspires to provide recommendations for
improving communication dynamics within the company. Hence, this research underscored the importance
of prioritizing face-to-face communication and bolstering leadership skills among project supervisors.
Moreover, implementing these strategies is crucial for ensuring both project success and organizational
effectiveness.
Keywords: Communication Dynamics, Osgood-Schramm Model, Organizational Behavior, Hierarchical
Levels.
1. Introduction
Communication constitutes the actionable dissemination of information from one individual, collective, or
locale to another through written or spoken language or a medium that provides a means of understanding.
It plays a crucial role across diverse spheres of human activity, notably within professional engagement.
Effective communication is essential for aligning workers, facilitating understanding, and achieving
organizational goals (Razak et al., 2019). Meaningful and effective communication within the workplace is
governed by the capacity of parties to comprehend one another and make suitable responses. This study
delves into the communication dynamics at an engineering company, a prominent construction company
recognized for its innovative projects and commitment to excellence. Studying the communication practices
of the engineering organization can provide civil engineering students with practical knowledge and skills
directly applicable to their academic and professional pursuits.
The firm understudy is a construction firm established in 1993 and integrated in 2005. The company has
demonstrated remarkable growth and success, completing nearly 100 projects with an unwavering
commitment to excellence. Achieving ISO certification further underscores their dedication to quality and
professionalism in the construction industry. It is a preferred company in the construction industry with a
particular focus and emphasis on delivering quality professional services to its clients. This study was
conducted to comprehend the communication dynamics, including the flow, challenges, and cultural aspects
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within an engineering company. Hence, this study aspires to provide recommendations on how to improve
communication dynamics. Through systematic analysis, we endeavour to identify prevalent issues, thereby
facilitating the formulation of pertinent suggestions for improvement. The study employed a qualitative
approach to investigate communication dynamics within the engineering company. Through in-depth
interviews with seven employees representing various roles, data was collected using a structured
questionnaire. Thematic analysis was utilized to identify recurring themes in the gathered data, providing
insight into organizational communication dynamics.
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among people. These barriers emerge when the message is encoded or decoded into words and ideas. They
can cause misunderstandings, resulting in disagreements, dissatisfaction, offense, violence, wasted time,
effort, money, and even lives (Buarquob, 2019). Language is significantly essential in shaping social
constructs of gender, as Eckert and McConnell-Ginet highlighted in their 2013 work. The way individuals are
socialized into specific genders influences their use of language. This socialization process shapes the words
they choose and their tone, style, and even nonverbal communication patterns, allowing space for
miscommunication due to cultural and gender differences.
Gender influences communication and its effectiveness. Men and women communicate differently. Genç
(2017), states that different genders transfer and interpret information differently affecting their
communications' effectiveness. Gender also influences how people perceive messages, what messages they
send, and how they comprehend them, and this was supported by Ceglarska, et al., (2008), who stated that
communication within working teams could become more complex due to the varying mindsets and
behavioural habits between male and female team members.
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competent management leadership can produce a highly engaged workforce in an organization (Olukpe et
al., 2022).
3. Theoretical Framework
The study's theoretical foundation is based on Steve Neale's genre theory, which defined the genre as
"specific variations of the interplay of codes." According to this theory, genres describe communication as a
numerous understanding that needs in-depth investigation to grasp the idea of it thoroughly. This theory
also states that it can be applied in different fields and circumstances. According to Masduki and Zakaria
(2020), engineering genres in communication include presentations, progress reports, and decision-making.
These genres are essential to this study as this will provide the importance of communication in a specific
field and its functionality to the organization. Furthermore, this theory will help the researcher see the
diversity of a field in the essence of communication. The genre theory, as it relates to this study, as it does
not separate from the person who uses it–will allow the researchers to see the created dynamics of the
respondents interacting within the organization. As each field has a different genre, the researchers who will
mainly focus on engineering will see the elements in the organizational setting needed for the organization's
prosperity and the members themselves.
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4. Methodology
4.1. Research Method
The researchers employed the qualitative research approach to investigate the communication dynamics of
an engineering company.
To find out how employees communicate with one another, the researchers conducted in-depth interviews
with workers. A qualitative research technique called an in-depth interview is used to learn specifics about a
subject and delve into informants' opinions, experiences, and viewpoints. This method allows or generates
comprehensive data that personal narrative sheds light on an individual's viewpoint, personal experiences,
emotions, and interpretation of a particular subject or problem. Moreover, the study employed a structured
interview, a method of data collection involving asking questions in a predetermined sequence to obtain
information on a particular topic (George and Merkus, 2023).
The interview will be recorded, and researchers will ask for the participant's consent before recording.
These interviews provided an opportunity for respondents to express their perspectives. Each interview
typically lasted 5 to 15 minutes. All recordings were gathered, transcribed, and organized into themes
following the interviews. This data served as the foundation for subsequent analysis and interpretation.
Thanks to this study methodology, the researchers can offer far more thorough information, which will also
help us understand the communication dynamics within the organization.
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includes interpretation when choosing codes and creating themes. Researchers use thematic analysis to gain
insight into a data set's experiences, thoughts, and behaviors (Braun and Clarke, 2006). Furthermore, it is
essential to have enough data for the researcher to explore the communication dynamics within the
engineering company. Using tables would make the analysis part of the data more organized and accessible.
Table 1 shows the number of respondents, age, position, and working years who participated in an interview
conducted at the company. 7 (seven) respondents ranging from 23-54 years old and working years of 3-30
years, including their company position such as senior manager, project engineer, office engineer, civil works
foreman, rigger, welder, and HR supervisor.
The data indicating that 6 out of 7 respondents favor verbal communication as their primary communication
strategy highlights the strong preference for spoken interactions among the surveyed individuals. Given the
need for on-site coordination, face-to-face discussions and verbal instructions are favored for quick decision-
making and clarity.
Moreover, four (4) respondents also chose written communication as one of their communication strategies.
This could indicate the importance of documentation in the construction industry. Written communication,
such as project plans, safety manuals, and reports, ensures that information is recorded accurately and can
be referred to when needed, especially for legal or compliance purposes.
One (1) respondent utilizes visual communication, suggesting an appreciation for visual aids like blueprints
or digital renderings in construction planning. Visual communication aids in conveying complex design
concepts effectively to different project stakeholders.
One (1) respondent selects nonverbal communication as their primary strategy due to its effectiveness and
practicality in their specific work setting. This underscores the adaptability of communication strategies
based on role and environment demands, highlighting the importance of selecting the most suitable means
for optimal outcomes. Different organizational roles or levels may require varying communication
approaches.
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information. As Deltek stated in their published article, regular toolbox talks can enhance team
communication and collaboration, fostering a safer and more efficient work setting in construction sites
(https://www.deltek.com/)
All seven (7) participants stated that they adopted clear communication as one of their strategies.
Transparent and efficient communication guarantees that all employees are aware of their roles and duties
minimizes the possibility of mistakes or misunderstandings and encourages teamwork and creativity. It
promotes a working environment of trust and accountability, which empowers employees to take on
obstacles head-on and accomplish their objectives. In their organization, effective communication is a
desired quality and an essential requirement for advancing their goals and producing top-notch outputs.
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words and nonverbal cues. With open communication, internal systems can improve, leading to problems
like duplicate work or a lack of task completion (Miller, 2022). All seven (7) participants affirmed that they
employed open communication as one of their strategies. Open communication is the foundation of success
in organizations; it fosters an atmosphere where ideas are exchanged openly, criticism is welcomed, and
issues are quickly resolved. They promote open communication between managers, stakeholders, and
employees inside their firm. Their company encourages creativity, finds solutions to problems, and builds
teamwork through open communication. This openness fosters unity and trust among employees,
empowering them to confidently overcome obstacles and accomplish their goals. They have an open line of
communication throughout their organization, which helps them maintain excellence over time and develop
continuously.
5.5.2.4. Clarification
Every piece of information gathered undergoes thorough clarification. Workers consistently inquire multiple
times to ensure they fully grasp their assigned tasks. Simultaneously, workers take the initiative to clarify
any ambiguities with engineers or HR regarding their assigned tasks. Clarification is significant; it is required
for effective communication whenever there is ambiguity about what was said. It ensures that you
understand everything and demonstrate to your communication partner that you are listening and actively
participating (Thompson, 2020). As one participant stated, "Hangga't hindi ako sigurado na naiintindihan ng
worker ang trabaho, hindi ako aalis. Kung kailangan ipaliwanag, ipapaliwanag ko ulit." This meticulous
approach to clarification underscores a commitment to precision and understanding within the organization.
It minimizes the risk of misunderstandings and fosters a culture of proactive communication and
accountability. By encouraging open dialogue and continuous clarification, the organization ensures that
tasks are executed with clarity and purpose, driving efficiency and effectiveness across all levels.
5.5.2.5. Teamwork
All participants stated that teamwork is a fundamental strategy for their collaboration. Collaborating with
others to achieve shared objectives is crucial in the professional setting, as it brings people together. Its
significance is particularly noticeable in engineering company where the intricacy of projects demands
teamwork and specialized knowledge. As it fosters a vibrant, resilient company culture, teamwork increases
productivity and project outcomes. In engineering organizations, where employees' accumulated knowledge
and dedication determine performance, teamwork is the cornerstone of achievement and growth.
As Full Blast Hydraulics stated, working in a group enables workers to gain from one another's expertise and
experience, promoting support and communication inside the workshop. According to the respondents,
mutual understanding is crucial, particularly in situations where disputes emerge. As a cooperative
organization, don't point the finger at anyone when disagreements arise (www.fullblasthydraulics.com).
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"pag hindi sila natatakot magsabi nung mga opinion nila, magkakaroon ng mas better na decision-
making and magkakaroon ng madandang daloy nag pagresolve ng problema" ("If they are not afraid
to express their opinions, there will be better decision-making and a better flow of problem-solving.")
"mas naiidentify namin yung root cause ng problema pag naririnig namin side ng bawat isa." ("We
better identify the root cause of the problem when we hear each other's side.")
"Makinig muna, un ang unang una na dapat gawin. Pakinggan ang sasabihin ng lahat ng mga involved,
para malaman ang buong story.'' (Listening first is essential. Hear out what everyone involved has to
say to understand the whole story.)
5.7. Conflicts
5.7.1. Conflict Resolution in Company Communication
5.7.1.1. Open Communication
Out of the seven participants, seven (7) support open communication as the first step in resolving conflicts.
They emphasize the importance of establishing a secure atmosphere for employees to express their concerns
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without hesitance. The key to a successful resolution of conflicts is to address them immediately and directly
with all parties involved.
Based on the findings, the participants across different age groups and generations are relatively easy to
communicate with employees of different ages or generations. This suggests a level of comfort and
adaptability in communication styles among individuals in the workplace, regardless of age differences. It
could also indicate that workplaces have adapted their communication practices to be inclusive and
accommodating to various generations. Some of their responses are the following:
"Ako yung nagbibigay instruction, oo mag aadjust ka pero magadjust rin sila. Pakita mo na may
respeto ka sa tao, rerespetuhin ka rin nila.'' ("I'm the one who gives the instructions. Yes, you will
adjust, but they will also adjust. Show that you respect people, and they will respect you, too.")
"Yung level ng communication is ibababa namin kung hanggang saan level ng kanilang
pagkakaintindi. May adjustment lagi'' ("We will lower the level of communication to what level of their
understanding. There is always an adjustment.'')
7. Recommendation
Based on the research's findings and conclusions, the following endorsements are recommended for each
aspect:
In an engineering company, conveying task details can be challenging without concrete examples. The
researchers recommend using examples to visualize tasks, aiding workers in understanding their assigned
responsibilities more thoroughly. Providing tangible examples, whether through drawings, prototypes, or
simulations, can bridge the gap between abstract concepts and practical execution. Examples can clarify
complex concepts, including regulations. They are an excellent way to help readers and listeners (Murawski,
1999). Visualizing tasks enhances comprehension and ensures that workers have a precise reference point
for their work, reducing the likelihood of misunderstandings or errors. Incorporating examples into task
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explanations is essential for effective communication within an engineering company, enabling workers to
grasp the intricacies of their assignments and contribute to the success of projects. While Tagalog serves as
the primary language within the organization, it is imperative to recognize that proficiency in English is vital
for effective external communication and to maintain its global competitiveness. Thus, the researchers
suggest that the engineering company should provide language training or resources to ensure employees
have the necessary English language skills.
The expertise of project supervisors in coping with change and their communication skills are critical to the
success of any project. Failure to lead effectively can hurt staff and circumstances in the organizational
environment. From the employee's viewpoint, inadequate leadership results in low levels of job satisfaction
diminished commitment, and psychological distress (Tepper, 2000; Tepper et al., 2011). Research suggests
that the company should provide more comprehensive leadership training programs for project supervisors
or employees with higher positions. The programs should concentrate on improving their skills in coping
with change, effective communication, conflict resolution, and team motivation.
8. Future Researchers
For future researchers, improving this research will make it more pleasing and trustworthy for readers. The
researcher suggests expanding this study will be one way to do this, with more data gathering to validate the
findings across different contexts or populations. This could involve conducting additional experiments or
surveys to gather more comprehensive data, thereby increasing the quality of the results.
9. Limitations
This study covered the communication dynamics of an engineering company using an interview and
observation approach. This study will investigate possible communication problems or challenges in the
workplace that can affect the organization's success. It will also determine the different workplace
communication processes or strategies employees use. The participants in this study exclusively consist of
employees affiliated with the organization, with no involvement of external third parties. It is restricted to
the communication dynamics within the company. It does not encompass external factors influencing
communication within the broader construction industry or other industries. The study was conducted with
a relatively small sample size drawn, which may limit the generalizability of the findings to broader
populations. Furthermore, there are also time limitations for data collection, which may have restricted the
breadth and depth of information gathered.
Declarations
Acknowledgments: We extend our deepest gratitude to our esteemed leader, whose guidance and vision
have steered us through this research journey. Our heartfelt appreciation goes to each member of the team
whose dedication and hard work contributed to the success of this project. We are also indebted to our
friends for their encouragement and positivity throughout. Lastly, we express our profound appreciation to
our professor and research advisor, whose invaluable mentorship and expertise enriched our understanding
of purposive communication.
Author Contributions: KOB: Concept, design, data collection, literature review, manuscript preparation;
MNDG: Concept and design of the study, prepared first draft of manuscript, literature survey, data collection,
data analysis, manuscript revision, manuscript preparation and submission of article; SJL: Concept, design,
literature survey, data analysis, manuscript preparation, manuscript review; CP: Concept, design, data
collection, data analysis, manuscript preparation; MCS: Concept, literature survey, data analysis, manuscript
preparation.
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Conflict of Interest: The authors declare no conflict of interest.
Consent to Publish: The authors agree to publish the paper in International Journal of Recent Innovations
in Academic Research.
Data Availability Statement: The data presented in this study are available upon request from the
corresponding author.
Funding: This research received no external funding.
Institutional Review Board Statement: Not Applicable
Informed Consent Statement: Informed consent was obtained from all subjects involved in this study.
Research Content: The research content of manuscript is original and has not been published elsewhere.
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Citation: Balagtas, Keiffer O’Neil V., De Guzman, Maria Nicole V., Legaspi, Shayna Jemil R., Panaligan, Camille
L. and Salvador, Miguel Christian S. 2024. Exploring Communication Dynamics at an Engineering Company:
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Copyright: ©2024 Balagtas, Keiffer O’Neil V., et al. This is an open-access article distributed under the terms
of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which
permits unrestricted use, distribution, and reproduction in any medium, provided the original author and
source are credited.
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