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Mass Email Marketing Using Serverless Architecture

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27 views

Mass Email Marketing Using Serverless Architecture

Uploaded by

jixoooh4jn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Mass Email Marketing Using Serverless Architecture

Email marketing is a powerful tool for businesses to engage with their audience.
However, sending personalized emails to a large audience can be a daunting task.
That's where AWS Lambda, SES, and S3 come into play. In this project, I'll walk you
through the process of setting up a serverless function that automates the mass
emailing process, making it not only efficient but also scalable.

The following services, like S3, Lambda, SES and CloudWatch are used to execute
the project.

Step 1: Setting Up S3 for CSV File Uploads


create a designated S3 bucket where you'll upload a CSV file containing email
addresses and message content, for mass emailing.
Bucket Name: ses-bucket-for-mass-emailing

Step 2: Creating and Verifying SES Identities


create SES identities for both sender and receiver email addresses. This involves
verifying domain ownership and email address verification within the SES console.
These identities are essential for maintaining a high deliverability rate and ensuring
that your emails reach the intended recipients.
(Note: For new Amazon SES users — If you have not yet applied for a sending limit
increase, then you are still in the sandbox environment, and you can only send
email to addresses that have been verified. To verify a new email address or
domain, see the Identity Management section of the Amazon SES console)

Step 3: Setting Up AWS Lambda with SES


Create an AWS Lambda function and configure it to access SES. Ensure that your
Lambda function has the necessary permissions to send emails through SES. This
step is crucial for establishing a secure and reliable connection between your
Lambda function and the email service.

Create a Role for Lambda:


create an IAM (Identity and Access Management) role that grants the required
permissions for lambda to perform the necessary functions, with the following
permissions.
AmazonS3ReadOnlyAccess
AmazonSESFullAccess
CloudWatchLogsFullAccess

These policies grant the Lambda function read access to S3, full access to SES, and
full access to CloudWatch Logs for monitoring purposes.

Step 4: Create a Lambda Function to send Emails


This function will be responsible for handling the logic of your mass email campaign.
(a) Setting S3 Event Triggers
To make the process seamless, configure an S3 event trigger that monitors
the designated bucket for new CSV file uploads. Whenever a new file is
detected, this trigger will automatically invoke your Lambda function,
initiating the email-sending process.
(b) Logic for Lambda Function
Develop a robust logic within your Lambda function to import the CSV file,
extract recipient information, and send personalized messages using AWS
SES. This step involves parsing the CSV file, extracting relevant data, and
dynamically generating personalized emails for each recipient.
import csv
import boto3

def send_bulk_email(email_list):
# Create a new SES client
ses_client = boto3.client('ses', region_name='us-east-1')

# Set up the email parameters


sender_email = '[email protected]'
subject = 'SES Bulk Email Testing'
body_text = 'hello, your bulk mail sending is working'

# Send bulk emails


responses = []
for email in email_list:
response = ses_client.send_email(
Destination={
'ToAddresses': [
email,
],
},
Message={
'Body': {
'Text': {
'Charset': 'UTF-8',
'Data': body_text,
},
},
'Subject': {
'Charset': 'UTF-8',
'Data': subject,
},
},
Source=sender_email,
)
responses.append(response)

return responses

def lambda_handler(event, context):


# Get bucket and file details from S3 event
bucket_name = event['Records'][0]['s3']['bucket']['name']
file_key = event['Records'][0]['s3']['object']['key']

# Read CSV file from S3


s3_client = boto3.client('s3')
response = s3_client.get_object(Bucket=bucket_name, Key=file_key)
csv_content = response['Body'].read().decode('utf-8')

# Parse CSV content


email_list = []
csv_data = csv.reader(csv_content.splitlines())
next(csv_data) # Skip header row if present
for row in csv_data:
email_list.append(row[0]) # Assuming email is in the first column

# Send bulk emails


responses = send_bulk_email(email_list)

return {
'statusCode': 200,
'body': f'{len(responses)} emails sent successfully'
}

Step 6: Upload a CSV File


It's time to populate it with your CSV files. Ensure that each file contains crucial
information, including recipient email addresses and personalized message content.
This step forms the foundation for your mass emailing campaign.

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