Alazar Adula
Alazar Adula
SCHOOL OF COMMERCE
JUNE, 2023
pg. 0
APPROVAL OF EXAMINING COMMITTEE
As a member of the examining committee of the Master of Arts Degree in Business Leadership
Project defense examination, we testify that we have well read and evaluated the Project Work
prepared by Alazar Adula and examined the candidate. We recommend that this Project Work be
accepted as fulfilling the Project requirements for the degree of Master of Arts in Business
Leadership.
________________________________ _______________
Head, Office of Graduate Studies Signature
D.r Seifu
________________________________ _______________
External Examiner Signature
pg. i
DECLARATION
I hereby declare that, this Project Work titled ―The Effect of Organizational Agility on
Organizational Effectiveness of Gadaa Bank S.C‖ is my own original research work. No part of
this work has been presented in any previous application for another degree at any institution. All
borrowed ideas have been duly acknowledged in the text and a list of references.
pg. ii
ENDORSEMENT
This Project Work has been submitted to Addis Ababa University, College of Business and
Economics, School of Commerce, Office of Graduate Studies, Master of Arts in Business
leadership Coordination Office for examination with my approval as a candidate‘s advisor.
pg. iii
Acknowledgments
First and foremost, I would like to extend my heartfelt thanks to Almighty God for His unfailing
love and supports in every walk of my life.
I would like to express my gratitude to my advisor Dr. Seifu Mamo for his constructive
comments and guidance. My appreciations also go to Gadaa Bank‘s Board of Directors and the
management for their patience and consent to fill in my survey questionnaires. Continuous
encouragement and support that my friend and classmate Gadisa Gurmu Geleta gave me during
my study at the School of Commerce has made the stay so meaningful and memorable learning.
The last, but not the least, my respect and appreciation go to my beloved wife, Gospel Singer
Tadin Engda and my kids (Eeti, Beki, Bitu and Hoseity) for their patience and understanding to
accommodate all inconveniences created by me during my study.
pg. iv
Abstract
In the present business environment of accelerated volatility, uncertainty, complexity and
ambiguity (VUCA), as experienced in Ethiopian Banking industry, the researcher found the area
of organizational agility (proactive, flexible, responsive and speedy systems), as the one less
researched. In this view, the researcher tried to measure the effect of organizational agility
components on the organizational effectiveness of Gada Bank, Ethiopia. The study was made by
employing an explanatory research design and collecting primary data from the board of
directors and the management of the bank. A structured questionnaire was distributed to 86
respondents out of which 78 were responded. The finding of both descriptive and multiple linear
regression analysis showed that organizational agility components like leadership, technological
and HR agility have positive and statistically significant effects on organizational effectiveness of
Gadaa Bank while the components like structural agility and process agility were found to be
statistically insignificant. Based on the findings, the researcher recommends the bank to institute
optimum level of agility to its systems and operations so as to gain and sustain competitive
advantages while also overcoming challenges and uncertainties that could be posed by internal
and external VUCA environments.
…………………………………………………………………………………………………………………..
pg. v
Table of contents
Contents page
APPROVAL OF EXAMINING COMMITTEE ............................................................................. i
DECLARATION ............................................................................................................................ ii
ENDORSEMENT .......................................................................................................................... iii
Acknowledgments.......................................................................................................................... iv
Abstract ........................................................................................................................................... v
Acronyms ..................................................................................................................................... viii
Lists of Tables ................................................................................................................................ ix
Lists of figures ............................................................................................................................... ix
Chapter-1: Introduction................................................................................................................... 1
1.1 Background of the Study ...................................................................................................... 1
1.2 Gadaa Bank‘s Brief Company Profile .................................................................................. 2
1.3 Statement of the Problem ...................................................................................................... 3
1.4 Basic Research Question....................................................................................................... 4
1.5 Objectives of the Study ......................................................................................................... 5
1.6 Hypothesis of the Study ........................................................................................................ 5
1.7 Definition of terms and Concepts ......................................................................................... 6
1.8 Significance of the Study ...................................................................................................... 7
1.9 Scope of the Study ................................................................................................................ 7
1.10 Limitation of the Study ....................................................................................................... 7
1.11 Organization of Research Report ........................................................................................ 7
Chapter-2: REVIEW OF LITERATURES ..................................................................................... 9
2.1 Theoretical Framework ......................................................................................................... 9
2.2 Empirical Literature Review ............................................................................................... 14
2.3 Conceptual Framework ....................................................................................................... 19
2.3.1 Components of Organizational Agility ........................................................................ 19
2.3.2 Components of Organizational Effectiveness .............................................................. 19
Chapter-3: Research Methodology ............................................................................................... 22
3.1 Research Approach ............................................................................................................. 22
3.2 Research Design.................................................................................................................. 22
pg. vi
3.3 Sampling Design ................................................................................................................. 22
3.3.1 Population of the Study................................................................................................ 22
3.3.2 Sampling Techniques ................................................................................................... 22
3.3.3 Sample Size .................................................................................................................. 23
3.3.4 Sources of Data Collection and Instrument ................................................................. 24
3.3.5 Method of Data Collection........................................................................................... 24
3.3.6 Method of Data Analysis ............................................................................................. 24
3.3.7 Validity and Reliability ................................................................................................ 24
Chapter-4: Data Analysis and Interpretation ................................................................................ 26
4.1 Response Rate ..................................................................................................................... 26
4.2. Demographic Characteristics of the Respondents .......................................................... 26
4.3 Descriptive Analysis ........................................................................................................... 27
4.4. Inferential analysis and presentation .............................................................................. 29
4.4.1 Correlation Statistics .................................................................................................... 29
4.4.2. Regression Analysis and Results ............................................................................ 30
4.4.3 Regression Result and Model Summary ................................................................. 34
4.4.4 Hypothesis Testing ......................................................................................................... 36
Chapter-5: Summary of Findings, Conclusion and Recommendation ......................................... 37
5.1 Summary of Findings ......................................................................................................... 37
5.2 Conclusion ......................................................................................................................... 38
5.3 Recommendation ............................................................................................................... 39
5.4 Suggestion for Future Studies ............................................................................................ 41
References ..................................................................................................................................... 42
ANNEX......................................................................................................................................... 45
pg. vii
Acronyms
ANOVA: Analysis of Variance
pg. viii
Lists of Tables
Table 1: Matrix of features and components of organizational agility ......................................... 21
Table 2: Sample and population of the study................................................................................ 23
Table 3: Validity and Reliability Statistics ................................................................................... 25
Table 4: Demographic aspects of the respondents ........................................................................ 27
Table 5: Importance and applicability of organizational agility for Ethiopian banking ............... 28
Table 6: Descriptive statistics of variables ................................................................................... 28
Table 7: Pearson Correlation Matrix of variables of the study ..................................................... 30
Table 8: Autocorrelation testing the model Summary .................................................................. 32
Table 9: Multicollinearity test ....................................................................................................... 33
Table 10: ANOVAa ....................................................................................................................... 34
Table 11: Model Summaryb .......................................................................................................... 34
Table 12: Regression results and Coefficients .............................................................................. 35
Table 13: Hypothesis testing result ............................................................................................... 36
Lists of figures
Figure 1: The summarized organizational agility concept ............................................................ 10
Figure 2: Features of agile organization ....................................................................................... 15
Figure 3: Components of organizational agility ........................................................................... 16
Figure 4: Conceptual framework of the study .............................................................................. 20
Figure 5: Normality test of the study data .................................................................................... 31
Figure 6: Heteroescedasticity test ................................................................................................. 32
pg. ix
Chapter-1: Introduction
1.1 Background of the Study
The present business environment of accelerated complexity, ambiguity, uncertainty and
volatility seems not to be settling down easily. Today‘s business world is usually bombarded
with turmoil and unprecedented change like increased competition, globalized markets, and
individualized customer requirements accompanied with many changes like pandemic like
Covid-19, political and economic tensions among states, and disruptions by advancement of
information technology (Roy Wendler, 2013). These make it very difficult for organizations to
accurately predict possible future opportunities and threats. To overcome these challenges,
organizations need to embrace and implement agility in their operations.
According to State of Agile Culture Report by Jcurv, Truth Sayers and Agile Business
Consortium (2020), agility is an ability of creating business environment that is underpinned by
values, behaviors and practices which enable organizations, teams and individuals to be more
adaptive, flexible, innovative and resilient when dealing with complexity, uncertainty and
changes. An agile culture enables organizations to focus on the areas of greatest value to quickly
release its benefits, learning what works while listening to their stakeholders and adapting their
products or services as demand shifts. As such, agility creates high levels of trust, supports
effective communication and increases transparency throughout the organization.
Organizational agility can be defined as being able for a company to react swiftly to inevitable
and unforeseen changes in its internal and external business environment. It refers to an
organization‘s ability to adapt and respond to changes in market conditions. This includes not
just speed but remaining in touch with the needs of customers, by understanding customer needs,
learning and then adapting to changes (Alhadid & Aburuhman, 2015).
Ethiopian banking industry has been in operation since 1905. As per data extracted from reports
of different banks, as at March 31, 2023, the number of commercial banks in the industry has
reached 30, of which 29 are private and 1 public. During the same reporting period, the total
assets, deposits, and paid up capital of commercial banks stood at Birr 2.7 trillion, Birr 2 trillion,
and Birr 200 billion, respectively. The market share of private commercial banks is almost 50%
of the total.
pg. 1
According to the recent report by the World Bank, the Ethiopian Banking sector development is
far beyond the neighbor countries both in number, customer service quality and technology,
where 82% of Kenyan, 50% of Rwanda, and 43% of East African adults have formal accounts,
unlike Ethiopians which is only 35%. The tendency to heavily rely on cash transactions is
excessive and big challenge, where only less than 20% is non-cash transaction, while in Kenya
channeled 43% of GDP through M-Pesa each year.
Reforms introduced by Ethiopian government since 2018 have brought new developments in the
financial sector of the country, fueling the existing challenges in the industry. The reform
introduced changes including directive on minimum capital requirements (>5 billion Birr),
opening up of the sector to entry of foreign banks, directive on introduction of capital market,
emergence of specialized financial institutions in fin-tech offering, Islamic banking, relicensing
of some microfinance institutions as bank by directive SBB/74/2020, and leasing and mortgage
loans. This will gradually broaden the product mix, financial instruments, accessibility, market-
based pricing and non-financial players on one hand while also stiffening existing competition in
the industry.
pg. 2
and hence, the researcher tried to measure the effect of organizational agility on organizational
effectiveness of Gadaa Bank S.C.
Zaina M. and Uğur Yozgat (2017) conducted research on title ‗Does organizational agility affect
organizational learning capability? Evidence from commercial bank of Jordan concluded that
organizational agility has emerged as a way for managing unforeseen organizational changes and
managing risks (Khoramgah, 2012) as a key competitive imperative (Tallon and Pinsonneault,
2011) allowing organizations to survive in economic crises (Nijssen & Paauwe, 2012). Their
findings affirmed also the strategic value of agility and concluded that administrators working
within agile organizations would be able to acquire conditions that foster learning. A global
survey by Agile Business Consortium (2020) has also concluded that financial services industry
has the strongest agile culture, while the public sector is one of the weakest. In particular, the
arrival of challenger banks forced a greater focus on customer centricity and product innovation.
Appelbaum et al., (2017) concluded that there has been a very little research covering how
agility and agile capabilities can be developed and the researcher of this study has affirmed the
same in Ethiopian context. Similarly, Roy Wendler (2013) has analyzed the structure of agility
by comparing 28 available agility frameworks and concluded that there is lack of consensus on
constructs of the term, implying a need for further studies on the matter. Organizational agility is
considered as an immutable quality, where competitive firms should always maintain dynamic
capability (Teece, D., Peteraf, M., & Leih, S., 2016). Thus, taking into account the structural and
behavioral components of agility, there are several key benefits for organizations, including
pg. 3
leadership style, flexibility of managerial decisions, dexterity of communication and suitability
of organizational values and culture.
In the context of organizational agility, Ethiopian Banking industry, which has been facing
considerable challenges and uncertainties (VUCA) driven by the government reforms which
raised minimum capital requirements to above Birr 5 billion, allowed the opening up of the
sector to entry of foreign banks and introduction of capital market, emergence of specialized
financial institutions in fin-tech offering, Islamic banking and relicensing of existing major
microfinance institutions to full banking service has significantly changed the regulatory and
competitive landscape of baking industry. On top of that, to make the matter worse, the alarming
liquidity problems, stringent regulatory requirements, disruptions by digital banking and
demanding customer requirements seem to exacerbate the uncertainties and hence competitive
banks needs to institute proper agility into their strategy and operations. More specifically, the
risks arising from lack of organizational agility (responsiveness, flexibility and adaptability)
amidst VUCA environment is more pressing to new entrants like Gadaa Bank. Thus,
appreciating the essence of organizational agility to overcome VUCA business environment, this
study tried to measure the effect of organizational agility on organizational effectiveness of
Gadaa Bank.
pg. 4
1.5 Objectives of the Study
The main objective of the study is to examine the effect of organizational agility on the
organizational effectiveness of Gadaa Bank S.C.
H05: Internal process agility has positive significant effect on organizational effectiveness of
Gadaa Bank.
pg. 5
1.7 Definition of terms and Concepts
Agility: Is ability of an organization to renew itself, adapt, change quickly, and succeed in a
rapidly changing, ambiguous, turbulent environment (Mckinsey & Company, 2015).
Agile Leadership: Is a supplementary tool or extension to leadership approaches that are rooted
in organizational psychology, including transformational leadership, trait-based leadership,
situational leadership and complexity leadership. It is a holistic concept that acts as guidance for
an organization to achieve outcomes that are tailored to a changing business environment
(Lipman-Blumen, 2000; Joiner, 2009).
Dynamic capability: is the ability to move fast, nimbleness, responsiveness and stable
foundation as backbone and an anchor point that serves as a springboard for the company
(Homby, 2000).
Flexibility: ability of organization to meet urgent and unplanned demand by flexibly assembling
resources, processes, knowledge and capabilities.
Proactivity: Anticipating potential changes in business environment and to have ability to cope
with uncertainty.
Responsiveness: ability to respond to change, opportunity and threats that occur in business
environment.
pg. 6
VUCA: Is an acronym that was coined in 1987 to describe the volatility, uncertainty,
complexity, and ambiguity of changing business environment. VUCA is environments are
characterized by being unpredictable and thereby necessitating adaptive, flexible approaches and
interventions (Bennett & Lemoine, 2014).
pg. 7
empirical review and the conceptual framework of the study. Chapter three covers Research
Methodology, which describes the type and design of the research, participant of the study; the
sources of the data; the data collection tools/instruments, the procedures of data collection and
the methods of data analysis. The fourth chapter deals with ‗Results and discussion, which
summarizes the results/findings of the study, and interpret and/or discuss the findings. The final
chapter deals with Summary, Conclusion and recommendation.
pg. 8
Chapter-2: REVIEW OF LITERATURES
Literature review is a written dialogue with researchers in selected study area while at the same
time understanding and responding to the relevant body of knowledge underpinning the research
in question. It enables to identify theories and previous research which influenced the choice of
research topic and methodology (Ridley, 2008). The literature review, both theoretical and
empirical, helps to identify a problem to research or illustrate that there is a gap in previous
research that needs to be filled. The literature review, therefore, serves as the driving force and
the jumping off point for a research investigation. As such, this section covers theoretical
framework, empirical literature and conceptual framework of the study.
According to report by Agile Business Consortium (2020), agile leaders have the ability to think
flexibly in changing business environment and hence they can uncover the strengths of their
employees, use their insights to transition the organization to right direction, and take advantage
of the opportunities in change while trying to minimize their negative impact on the
organization. Accordingly, organizations that incorporate agility into their processes through are
better able to respond quickly to change and deliver superior business value to their stakeholders.
With agile leadership, organizations will be in a better position to quickly detect developments in
the business environment and achieve agility with few resources.
In organizational settings, agility has become a tool of choice to succeed in complex and
uncertain environments, characterized by VUCA, an acronym that was coined in 1987 to
describe the volatility, uncertainty, complexity, and ambiguity of changing business environment
(Bennett & Lemoine, 2014). VUCA environments are characterized by being unpredictable and
pg. 9
thereby necessitating adaptive, flexible and interventions approaches to overcome challenges and
cope up with changes.
In the contrary, others argued, because change is costly and achieving agility often involves
sacrificing efficiency, one cannot assert that business firms should organize continuously for
agility (Teece, D., Peteraf, M., & Leih, S., 2016). As such, knowing when and how much agility
is required and being able to overcome its costs effectively is a crucial managerial capability.
Also, agility usually encounter the challenges of doing away with organizational traditional
legacy and hierarchical structure of managing from top to down. So, these authors argued
effective organizations need to balance tradeoff agility (flexibility) and efficiency by adopting
dynamic organizational capability.
Principles of agility:
According to Wahyono (2018), principles of Agility provide a set of holistic practices that
embrace an ever-changing business environment. They are broad tools and strategies that can be
practiced by stakeholders inside and outside of the organization, providing an alternative, non-
pg. 10
hierarchical and non-traditional organizational approaches that require flexibility, adaptation and
―out-of-the-box‖ thinking to retain organizational success in VUCA business environment.
These principles are discussed as follow:
Agile leadership prioritizes the importance of teams to implement agile strategies and tools.
Effective teams are groups that achieve high levels of both task performance and human resource
maintenance (Parker, Holesgrove & Pathak, 2015). Researches show that teams are more
beneficial for organizational performance than individual high-performers teams, (Moravec,
1999). Teams have many benefits, ranging from heightened creativity and a safe environment for
innovation to more diverse outcomes.
3. Agility focus on facts and KPIs rather than opinion and intuition
Zerfass et al. (2018) point out that using KPIs may be more difficult in a non-traditional and
interconnected environment, precisely because such indicators are static and the VUCA
environment is dynamic. However, KPIs can nonetheless be useful in developing new and
innovative processes for change. KPIs that are rooted in evidence, for example evidence on
productivity, organizational output, employee satisfaction or similar, help put into perspective
and set boundaries for organizational developments by defining objectives and results. On the
one hand, this helps measure success, what works and what doesn‘t work.
pg. 11
4. Agile organizations Empower and inspire people to take self-initiatives
Zerfass et al. (2018) find that the decentralization of power and flat hierarchies of decision-
making and power speed up the agile process. In this sense, transformational leadership as a
leadership style is a concept particularly well-suited to organizations adapting to agility in the
VUCA environment. Transformational leadership prioritizes enabling and empowering
followers, which helps flatten hierarchical structures and diversify ideas, opinions and processes.
Research conducted by Zerfass et al. (2018) found that a commitment to agility opens up new
opportunities for communication processes that can benefit the organization as a whole. Agile
communication is short-cycled, meaning that long communication cycles are avoided and
replaced by smaller, regular cycles among teams that allow for re-alignment and re-adjusting.
Seeing as agility became particularly popular in IT sector. It is crucial to consider the positive
role technology and enterprise resource planning (ERP) are playing in facilitating
interorganizational and interpersonal communications and helps streamlining work-flows
(Crocitto and Youssef 2003).
For an organization to build agility, stakeholders must understand the business environment and
the changes taking place. Therefore, a constant focus towards what is happening inside an
organization and its processes is only helpful to a certain extent. Appelbaum et al. (2017) point
out that agility implies that organizations can adapt to external changes and the VUCA world. In
this sense, to ensure that internal group dynamics that skew critical thinking are avoided (like
pg. 12
groupthink or an echo chamber), an external perspective from external stakeholders should
always be considered to ensure diversity of thoughts.
8. Agility requires developing organizational vision and strategy and aligning regularly
An organization needs a strategy and a vision to determine its path and to help establish a shared
objective and intention. For people inside and outside the organization to relate to it, this vision
or strategy needs to be clearly set, carefully developed and be a red thread that goes through
every process, activity and communication. A strong culture of values helps not only employees
and internal stakeholders understand and commit, but is also helpful for external stakeholders to
clearly position an organization and to enrich it with useful feedback and input.
9. Agility requires ensuring the organization’s outside image and staying in touch
When portraying the face of your organization to the outside world, consistency and committing
to living the values the organization stands for are key. While a vision helps guide organizations
and stakeholders within and outside it, the image dictates how the organization is perceived and
what expectations are ascribed to it. Establishing and maintaining an image should always
consider what is happening in the environment surrounding the organization. While remaining in
touch with gatekeepers and outside happenings, organizations can align whilst remaining serious
and trustworthy. No matter the extent of internal adaptability, the outside image stays upright and
helps maintain realistic expectations.
10. Agility requires balancing structure and chaos for effectiveness and efficiency
Agility means creating change on the one hand, and being able to respond to it on the other.
Agile leadership principles are a great example showcasing that structure and chaos are not
mutually exclusive. Quite the contrary, chaos can give birth to strength and flexibility, and it is a
strength of organizations and stakeholders to understand, embrace, and adapt to chaos.
Complexity theory states that innovation truly takes place where structure and chaos meet - this
is particularly true in VUCA business world (Tsoukas, 1998). Therefore, in a VUCA world,
organizations that are open to constant change and re-evaluation whilst remaining true to their
vision and values will be effective and efficient.
pg. 13
2.2 Empirical Literature Review
Research supports the critical role that agility plays in individuals, teams, leaders and the
organization as a whole. A McKinsey study related higher agility to improved operating
efficiency, increased employee engagement, faster time to market and higher revenue (Mckinsey
& Company, 2015).
An empirical evidence from Indian banking industry found by study conducted by Sukanya
Panda and Santanu Kumar Rath (2021) on ‗How information technology capability influences
organizational agility‘ found that IT capability enables organizational agility (studied as business
process and market responsive agility), while IT capability has more effect on market responsive
agility. The study also found that, the environmental factors (studied as environmental diversity
and hostility) possess a significant effect on the IT-agility relationship and, thereby, suggest that
a more diverse and less hostile environment is required for the firms to build up superior IT
capability for realizing enhanced agility.
Yaghobi et al. (2012) pointed out that agility requires the organizations to act in terms of
integrating employee and management technology with communicational infrastructures so
rapidly that response the customers‘ variable needs in the market with continuous and
unpredictable changes.
Annika H., and Sofia J., (2019) identified that organization is considered to be agile when it is
operating in changing and unpredictable environment and being characterized by key features
like changing and unpredictable environment (proactivity), speed, responsiveness and flexibility.
Agility as rapid, continuous and systematic evolutionary adaptation and entrepreneurial
innovation directed at gaining and/or maintaining competitive advantage, as in diagram below.
pg. 14
Figure 2: Features of agile organization
Source: Feature of Organizational Agility by Annika H., and Sofia J., 2019, Page 8)
According to Sharifi and Zhang (1999), there are 4 dimensions for organizational agility,
namely; Proactivity: Anticipating potential changes in business environment and to have ability
to cope with uncertainty.
Responsiveness: ability to respond to change, opportunity and threats that occur in business
environment. It refers to the ability of recognizing changes, and quickly reflecting on them,
exploiting them rapidly and benefiting from them.
Flexibility: ability of organization to meet urgent and unplanned demand by flexibly assembling
resources, processes, knowledge and capabilities. It is the ability of flowing different processes
and achieving different goals through equal facilities and equipment. It also refers to
compatibility and ability to trigger different processes and to meet various goals using the same
equipment and facilities.
pg. 15
Also, Roy Wendler and TU Dresden (2014) introduced the Organizational Agility Maturity
Model, by describing dimensions of organizational agility as agile values, technological agility,
agile people and structural agility. Similarly, Campanelli et al., (2017) identified and described
key success factors for organizational agility as organizational commitment for change,
communicate the change and strategy intensively and positively, involvement and motivation of
employees, training and coaching, decentralization of power and decision making, management
support and leadership and cultural change.
On the other hand, Gregory et al., (2016) identified the challenges of organizational agility as
change resistance, organizational tradition and culture, lack of necessary investment, distribution
of power and hierarchical structure, misinterpretation and lack of understanding, leadership
challenges.
Understanding behaviors that are required from agile leaders and behaviors they need to instill in
others will enable us to establish a framework and foundation to understand, measure,
benchmark and develop Leadership Agility in organizations. Ahlback et al., (2017) discussed the
five components of organizational agility as strategy, process, structure, people and technology,
as in diagram below.
Source: Core areas of Organizational Agility by Annika H., and Sofia J., 2019, Page 23)
pg. 16
1) Strategic Leadership agility
Strategic leadership agility is concerned with establishment of an organizational culture following
agile values like proactivity, responsiveness, trust, support of proposals and decisions of
employees, and the handling of change as opportunity and chance. This culture is measured by the
degree to which the agile values have disseminated throughout the organization (Roy Wendler
and TU Dresden 2014).
According to Ahlbäck et al., (2017), strategic leadership agility is ability of providing frequent
feedback and coaching to enable people to work autonomously toward their team outcome,
establishing a shared vision and purpose where people feel personally and emotionally engaged in
the strategic direction, developing capabilities of sensing and seizing opportunities in business
environment and flexibly allocating resources.
2) Structural agility
The fitting agile structure should be fit for their purpose and have full end-to-end accountability
(Ahlbäck et al., 2017). The teams should be small, empowered and self-managed, enabling fast
decision making. As such, the leaders in their mandate should have the authority to make all
relevant decisions that affect their day-to-day activities. There should conducive environment for
collaboration and partnership with relevant internal and external stakeholders.
Agile organizations prefer flatter and non-hierarchical structure that facilitates faster
communication and decision making, where delegations and decentralization of power are key
elements. Agile structure describes flexibility and ability of the organization to quickly adapt
organizational structures and processes to implement changes and stay competitive (Roy
Wendler and TU Dresden, 2014).
3) Technological agility
Technology involves architecture, infrastructure, practices, and tools that should be integrated
with key internal processes. Agile technology should be able to roll out suitable systems, and
tools that support the organization‘s agile ways of operating in collaborative way among cross-
functional teams (Ahlbäck et al., 2017).
Technological agility enables efficient communication across all levels of organization; the
sharing of information; and the utilization of standardized, comparable, and integrated
pg. 17
technologies and information systems (Alhadid & Aburuhman, 2015; Roy Wendler and TU
Dresden 2014). Information technology benefits an organization by supplying it with a high
information capacity, promoting efficient and effective information system, relationship, and
flexibility.
Agile organizations prioritize people over processes, focusing on customer needs, and seeing
change as adding value. HR agility includes empowering the workforce, participating in decision
making, sharing knowledge, developing skills of collaborators, and enhancing creativity of
employees (Charbonnier-Voirin, 2011).
In other words, in agile organization, people own an entrepreneurial drive, including an intrinsic
passion for the work and aim to perform beyond expectations. The leaders should inspire
employees through coaching and development, where the leaders also involve employees in
strategic decisions and encourage team-oriented behavior. Moreover, teams trust each other to
act in the best interest of the organization and its key stakeholders, where there is a mobility of
roles (Ahlbäck et al., 2017).
pg. 18
2.3 Conceptual Framework
2.3.1 Components of Organizational Agility
Mckinsey & Company (2015) identified three dimensions of organizational agility on both stable
and dynamic capability, namely; structure, process, and people. Similarly, according to Ahlback
et al., (2017), five components of organizational agility as strategy, process, structure, people and
technology. The main characteristics of the agile organizations include learning culture,
innovation speed, communications in the actual time, adaptable organizations, and employees‘
participation (Yaghobi et al., 2012). Mmohamad R., (2013) also identified organizational agility
components as culture, leadership, organizational change and customer service.
Based on theoretical and empirical literatures reviewed in previous sections, the researcher
customized the components and drivers of organizational agility (dimension of responsiveness,
competence, flexibility and speed) as leadership agility, structural agility, technological agility,
HR agility and internal process agility. Agility requires to be both stable and dynamic on
structure, process, technology, strategy and people.
According to Uhl-Bein et al, (2007) an organization is effective when is able to attain its goals,
manage ambiguity, flexibility, customer-orientation, production efficiency, value-creation and
structured learning and employees‘ empowerment.
According to Balanced scorecards (BSC), there are four perspectives for measuring
organizational effectiveness, namely; financial, customer, internal process and organizational
learning and growth. BSC is broader perspective that reflects on both financial and non-financial
results of an organization. BSC is one of the performance measures which enables an
organization to translate its vision and strategy into a tangible set of performance measures that
pg. 19
provides an enterprise view of an organization‗s overall performance by integrating financial
measures with other key performance indicators around customer perspective, internal business
processes and organizational growth and learning (Becker, Huselid, &Ulrich, 2001; Kaplan and
Norton, 1992).
Based on theoretical and empirical literatures discussed in previous sections, the researcher has
developed the customized conceptual framework as follow.
The researcher of this study has summarized the components of organizational agility and the
key features of agility as in matrix below so as to frame survey questions under each components
of organizational agility.
pg. 20
Table 1: Matrix of features and components of organizational agility
Agility Proactivity Speed Responsiveness Flexibility
Sensing and Employee
opportunity seizing motivation, Ongoing revision of
Flexible allocation
Strategic capability; Engagement and strategy and plans;
of resources
leadership agility Regular feedback empowerment; Strategic alignment
Flexible strategy;
Shared vision and Self-managed teams; and communication;
strategic directions
Flatter structure
Having fitting
Nonhierarchical Empowered & Self-
Structural agility structure with Self-managed team
structure managed teams;
effective process.
Decentralized power
Effective ICT;
Technological Effective CBS Growing Diversified service
Fast information
agility Effective ERP digitalization and ICT options
sharing
Coaching, training
and development Empowered teams
HR agility Talent management Empowered teams Creativity and Empowered teams
Knowledge responsibility;
management
Information sharing
Flexible manuals;
Collaborative and Short process cycle; Customer centric
Process agility Flexible terms and
participatory Effective process process
tariffs
process
pg. 21
Chapter-3: Research Methodology
This section, Research Methodology, describes the type and design of the research, participant of
the study; the sources of the data; the data collection tools/instruments, the procedures of data
collection and the methods of data analysis.
pg. 22
3.3.3 Sample Size
The target sampling population will be Board of Directors and the management of Gadaa Bank.
This is due to the fact that it is the board of directors and the management of the bank who
determine the organizational strategy, organizational design, structure, culture, HR and internal
systems and process. The bank has total board and management members of 110 as of March 31,
2023. So, the sample size of the study could be determined based on Yamane‘s (1967), equation
by assuming 95% confidence level and 5% sampling error as follow:
The total 86 sample is 78% of the total target population of 110 board and management
members.
pg. 23
3.3.4 Sources of Data Collection and Instrument
The study mostly relied on primary data collected by using questionnaire designed in Standard
Likert scale of 5-levels; ranging from Strongly disagree to Strongly agree. To substantiate the
primary data, the study used Key informant interview (KII) with selected management members.
Moreover, the study reviewed secondary documents like the industry reports, plans, directives,
proclamations and relevant internal documents.
Based on the above conceptual framework, the mathematical model of the regression will be:
pg. 24
data, the questionnaire was pilot-tested with 10% of total sample size of the study. Later on, the
reliability testing was made for all variables by using Cronbach Alpha coefficient as in table
below, which are above the minimum standard of 0.7 except technological agility result of 0.661
which is still closer to 0.7 and above 0.5 which is acceptable at lower level by the standard.
pg. 25
Chapter-4: Data Analysis and Interpretation
4.1 Response Rate
A total of 86 of questionnaire were administered to the target population which includes the
Board of Directors and management members of Gadaa Bank S.C via google survey out of
which 78 of the total respondents, which is 90% were successfully responded. According to
Baruch and Holtom (2008), a researcher should target 60% response rate to be considered
adequate for analysis and drawing conclusion. Therefore, this response rate can be considered
adequate for data analysis and conclusion. There was no incomplete and missing questionnaire as
the google survey was restricted to accept any missing and/or incomplete response i.e., each
question was set to be mandatory and required.
From the total participants who have engaged in the survey, majority of the respondents (65.4%)
are second degree holders while 33.3% of the respondents are first degree holders. In terms of
placement, 57.7% and 37.2 of the respondents are working at head office and branches,
respectively. Further, the job position of the respondents constituted 6% of Board of Directors,
1% Chief officer, 19% department directors, 58% branch managers, 9% division managers and
6% relation managers and principals.
pg. 26
Table 4: Demographic aspects of the respondents
pg. 27
According to the survey result, 71 out of 78 respondents which accounts 91% of the response
agreed that organizational agility is important and applicable to Ethiopian banking industry in
general and to Gadaa Bank in particular. 6 respondents (7.7%) said that it is sometimes important
and applicable to banking business while only one respondent showed indifferent position. This
implies that organizational agility is important and applicable for banking business.
The statistical description of the average mean scores of all constructs, as indicated in table
below, is found to be between 3.8429-4.1047 which can be considered as high according to the
standard. More specifically, the average mean score of process agility is M= 4.1314, strategic
leadership agility is M=4.1047, structural agility is M= 3.9776, HR agility is M = 3.9594 and
technological agility is M = 3.8429, all of which fall in high score range. More importantly, all
mean score is closer to organizational effectiveness mean of M = 3.9704, showing high level of
the respondents‘ agreement with effect of organizational agility on organizational effectiveness
of Gadaa Bank S.C.
Particular
N Minimum Maximum Mean Std. Deviation
Leadership Agility 78 2.50 5.00 4.1047 .58794
Technological Agility 78 2.25 5.00 3.8429 .61779
Human Resource Agility 78 2.50 5.00 3.9594 .57433
Structural agility 78 3.00 5.00 3.9776 .44171
Internal Process agility 78 2.25 5.00 4.1314 .61333
Organizational Effectiveness 78 2.50 5.00 3.9704 .56405
Source: Survey Result, 2023
pg. 28
4.4. Inferential analysis and presentation
The statistical inference is the act of generalizing from a sample to a population with calculated
degree of certainty and hence the researcher has conducted inferential statistical test to confirm
that relevant assumption of the multiple linear regression model such as multicollinearity, test of
normality, model fit, outliers, linearity, auto collinearity (independence of errors) and
homoscedasticity assumption are fully addressed before going to detail presentation and analysis
is made. Coefficients of the predictor variables along at 95% confidence interval was computed.
In addition, Pearson correlation coefficients was computed to see the strength of relationship
between the dependent variable and independent variables.
The Pearson correlation matrix computed showed that there was strong relationship between
organizational agility variables (leadership, structure, technology, HR and process) and
organizational effectiveness, with significance level of P=0.001 in all cases. This implies that
proper adaptation of organizational agility to its practice significantly improves organizational
effectiveness of Gadaa Bank S.C.
pg. 29
Table 7: Pearson Correlation Matrix of variables of the study
pg. 30
0+ β1SLA+ β2SA+ β3TA+ β4HRA+ β5IPA+
where; OE = Organizational Effectiveness βs are coefficient of the model. variable, SLA =
strategic leadership agility, SA = structural agility, TA = technological agility, HRA = human
resource agility and IPA process agility for organizational effectiveness and is error term.
This is linear regression analysis which presupposes basic assumptions and tests such as
normality test, autocorrelation, heteroscedasticity, multicollinearity and analysis of variance
(ANOVA).
a) Normality Test
The data are plotted against a theoretical normal distribution in such a way that the points should
form an approximate straight line to confirm the validity of the research model with the use of
residual plots.
Therefore, as it is depicted in the above figure as long as there is no significant departure from
the straight line, it can be concluded that the variables involved in this study follow normal
distribution, hence, the residual value is normally distributed fulfilling the regression analysis
procedures.
pg. 31
b) Auto autocorrelation test
In order to assure that there is no relationship between the residual variable and the independent
variable, the Durbin Watson Test was computed. Naturally, the Durbin Watson Test value ranges
from 0 to 4. The Durbin Watson value of 2.276 fall between 1.5 and 2.5 and thus can confirm
that there is no autocorrelation detected in the sample and statistically fit for presentation.
c) Heteroescedasticity test
By simply looking at the scatterplot output given below, it appears that the spots are diffused and
don‘t form a clear specific pattern, therefore, it can be concluded that the regression model does
not have a heteroscedasticity problem. Based on this point; we accept the null hypothesis which
says there is no heteroscedasticity.
pg. 32
d) Multicollinearity test
Standardized
Unstandardized Coefficients T Sig. Collinearity Statistics
Model Coefficients
B Std. Error Beta Tolerance VIF
(Constant) .197 .351 .561 .576
Leadership .213 .090 .222 2.370 .020 .466 2.147
Technological .153 .075 .168 2.050 .044 .610 1.640
1
HR_A .533 .098 .542 5.412 .000 .408 2.452
Process .003 .088 .003 .035 .972 .444 2.253
Structural .047 .103 .037 .457 .649 .630 1.586
a. Dependent Variable: Org_Effectiveness
Source: SPSS (V.26) Result, 2023
ANOVA helps to determine whether the difference between group means are statistically
significant, determine how well the model fits the data to determine whether the model meets the
assumptions of the analysis or not. In our finding, the results depicted in table below indicated
that the regression model influences the study positively, as evidenced by the significance value
(p = .001) was less than 0.05. Thus, we conclude that organizational agility significantly
influences organizational effectiveness of Gadaa Bank.
pg. 33
Table 10: ANOVAa
This regression analysis was made to measure how much each independent variable
organizational agility through its constructs like strategic leadership, structural agility,
technological agility, HR agility and internal process agility explains the dependent variable
(organizational effectiveness) of Gadaa Bank S.C.
The results presented in Table below shows that the coefficient of determination (r 2 = .705),
indicating 70.5% of the variation in organizational effectiveness is explained by organizational
agility components like strategic leadership, structural agility, technological agility, HR agility
and internal process agility.
The adjusted R square used to compare the explanatory power of the model that
contains different predictors. Therefore, 68.5% of changes in the organizational effectiveness
could be explained by components of organizational agility. In other words, 31.5% of the
variance is explained by other factors not included in the study and was predicted by other
extraneous variables.
pg. 34
According to regression result shown in table below, there is a positive correlation and causation
between organizational effectiveness and all components of organizational agility (strategic
leadership agility
= 0.003). Moreover, having P-
value of less than 0.05, HR agility, strategic leadership agility and technological agility
statistically significant effect on the organizational effectiveness of Gadaa Bank with p-value of
P = 00, P = 0.020 and P=0.044 respectively. On the other hand, the bank‘s internal process
agility and structural agility have statistically insignificant effects on organizational effectiveness
although they have positive relationship.
+ 0.222SLA+ 0.037SA+ 0.168TA+ 0.542HRA+ 0.003IPA+
Table 12: Regression results and Coefficients
Standardized
Unstandardized Coefficients
Model Coefficients t Sig.
B Std. Error Beta
Constant .197 .351 .561 .576
Leadership Agility .213 .090 .222 2.370 .020
Technological Agility .153 .075 .168 2.050 .044
1
HR Agility .533 .098 .542 5.412 .000
Process Agility .003 .088 .003 .035 .972
Structural Agility .047 .103 .037 .457 .649
a. Dependent Variable: Organizational Effectiveness
pg. 35
4.4.4 Hypothesis Testing
The study used multiple linear regression models to test the combined effect of organizational
agility (strategic leadership agility, structural agility, technological agility, HR agility and
internal process agility) on organizational effectiveness in terms of financial outcome, customer
satisfaction, process and organizational learning and innovation. Accordingly, as indicated in
table- 13 next, the level of significance for independent variable like strategic leadership agility
(0.020), HR agility (0.000) and technological agility (0.044) are less than 0.05 (P<0.05).
Therefore, the hypotheses that positively related the corresponding organizational agility with
organizational effectiveness have been supported and hence accepted. On the other hand, the
level of significance of structural agility (0.649) and internal process agility (0.972) are greater
than 0.05(P>0.05) and hence the hypothesis is not supported.
pg. 36
Chapter-5: Summary of Findings, Conclusion and Recommendation
This study was conducted to examine the effect of organizational agility on organizational
effectiveness of Gadaa Bank. The primary data was collected through google survey
questionnaire distributed to 86 management members of Gadaa Bank, out of which 78 were
responded on time. The analysis was made by using descriptive statistics and linear regression
model by using SPSS version 26. Data collected by using Likert scale was used for measurement
of constructs of organizational agility (leadership agility, structural agility, technological, HR
agility and internal process). The finding is summarized as follows:
According to the survey result, 71 out of 78 respondents which accounts 91% of the
response agreed that organizational agility is important and applicable to Ethiopian
banking industry in general and to Gadaa Bank in particular.
The statistical description of the average mean scores of all constructs was found to be
between 3.8429-4.1314 which can be considered as high according to the standard. More
specifically, the average mean score of process agility is M= 4.1314, strategic leadership
agility is M=4.1047, structural agility is M= 3.9776, HR agility is M = 3.9594 and
technological agility is M = 3.8429, all of which fall in high score range. More
importantly, all mean score is closer to organizational effectiveness mean of M = 3.9704,
showing high level of the respondents‘ agreement with effect of organizational agility on
organizational effectiveness of Gadaa Bank S.C
The regression result shows that the coefficient of determination (r2 = .705), indicating
70.5% of the variation in organizational effectiveness is explained by organizational
agility components like strategic leadership, structural agility, technological agility, HR
agility and internal process agility. There is a positive correlation and causation between
organizational effectiveness and all components of organizational agility (strategic
leadership agility β1=0.222, structural agility β2= 0.037, technological agility β3=0.168,
HR agility β4=0.542, and internal process agility β = 0.003). Moreover, having P-value
of less than 0.05, HR agility, strategic leadership agility and technological agility
statistically significant effect on the organizational effectiveness of Gadaa Bank with p-
pg. 37
value of P = 00, P = 0.020 and P=0.044 respectively. Having p-value of less than 0.05
(P<0.05), we accept the null hypothesis.
On the other hand, the bank‘s internal process agility and structural agility have
statistically insignificant effects on organizational effectiveness although they have
positive relationship. Having P-value of greater than 0.05(P>0.05), we fail to accept the
null hypothesis.
5.2 Conclusion
The results of both descriptive statistic and regression analysis have shown that there is
considerable relationship between constructs of organizational agility and organizational
effectiveness. Accordingly, the mean scores of all independent variables like strategic leadership
agility, structural agility, technological agility, HR agility and internal process agility are closely
related to the mean score of the dependent variable of organizational effectiveness, all falling in
the range of 3.8429 (technological agility) to 4.1314 (process agility). Similarly, the coefficients
of all independent variables are positively associated with dependent variable. Moreover,
statistically, strategic leadership agility, HR agility and technological has significant effects on
the dependent variable. Thus, corresponding hypothesis are accepted. On the other hand, the
regression results showed that, having positive coefficients, structural agility and process agility
are not statistically significant effect on organizational effectiveness and thus we fail to accept
the corresponding hypothesis as we don‘t have sufficient evidence to support the null hypothesis.
This findings were attributed to nature of banking business in which structures and internal
process tend to be centralized due to high risks and regulatory requirements.
In nutshell, the finding that 70.5% of the variation in the performance of the bank is explained by
the components of organizational agility (leadership agility, structural agility, technological
agility, HR agility and process agility) implies that Gadaa Bank need to nurture optimum level of
organizational agility that could gradually lead to sustainable competitive advantage. In other
words, the findings show that the Bank‘s effort to institute organizational agility in terms of
proactivity, responsiveness and flexibility to its operational and functional practice will bring
about organizational effectiveness in terms of financial and non-financial outcomes.
pg. 38
5.3 . Recommendation
The study found the existence of strong correlation and causation between organizational agility
and organizational effectiveness of Gadaa Bank S.C. Accordingly, the bank needs to institute
optimum level of organizational agility (proactivity, responsiveness, flexibility and speed) in
terms of its strategic leadership, technology, HR, process and structure so as to gain and sustain
competitive advantage and also overcome the industry challenges and uncertainties posed by the
government reforms (directive on minimum capital requirements, opening up of the sector to
entry of foreign banks, directive on introduction of capital market, emergence of specialized
financial institutions in fin-tech offering, Islamic banking, upgrading of existing major
microfinance institutions to full banking service, and leasing and mortgage loans) and growing
challenges of liquidity problems, regulatory requirements, disruptions in digital banking and
demanding customer requirements. More specifically, the researcher recommends the bank to
take following actions:
The Bank should adequately translate its vision and strategic objectives into key
performance indicators (KPIs) and communicate to relevant organs; put alternative
scenarios for plans, strategies and management action points and create inter units‘
alignments and synergy.
In a VUCA world, all parameters can never be known at all times and therefore, the bank
should proactively design dynamic and multiple scenarios and solutions to a problem. In
an agile practice, the management should maintain continuous access to performance
dashboard, hold regular sessions with internal and external stakeholders on sensing of
changes in the industry and seizing of opportunities (Zerfuss et al., 2018).
Agile organizations are supposed to have a flatter and less hierarchical structure coupled
with decentralization of power and decision making; prioritizing the importance of
empowered and self-managed teams over indispensable individuals‘ roles. In the context
of Ethiopian banking industry where stringent risks and regulatory requirements demand
centralization of power and decisions, the management should empower teams like
pg. 39
customer relation managers (CRM) to effectively bridge communications and decisions
between the managements and functional units.
The leadership at different levels should be encouraged to courageously make speedy
and critical decisions or recommendations with great sense of responsibility and
ownership.
pg. 40
(Ahlback et.al, 2017). As such, the bank should create dynamic capability to enable
providing creative solutions to customers rather than just selling products.
The bank should put in place flexible and responsive strategies, plans, procedures, terms
and tariffs to dynamically tailor its operations to the business requirements.
Organizational agility is a new concept which is less researched and future research
need to make deeper study in the area. Also, variables included in this research might
not be exhaustive and this open up a room for future researchers.
The study population was the board of directors and management of single bank,
Gadaa Bank S.C, and hence the finding is not generalizable to the whole industry.
Moreover, the fact Gadaa Bank is a new entrant of one year old, and hence it looks
early to institute necessary agility to the bank‘s systems and practice. So future
studies need to consider broader scope that could address the whole industry and
generalizability.
Organizational agility is less practicable in industry like Ethiopian banking which is
under stringent regulation and less market competitiveness. Hence, future studies
need to incorporate the internal and external determinant factors of organizational
agility.
This study was conducted based on the Likert scale rating, based on perception of the
respondents. The future studies need to relate organizational agility with actual
organizational performance of the bank in major key performance indicators.
pg. 41
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pg. 44
ANNEX
Dear Madam/Sir,
I thank you in advance for your cooperation and the valuable time.
pg. 45
5) Your Current placement (place of work): Head Office □ Branch □ Other □
6) Organizational agility can be defined as a blend of multiple leadership styles
characterized by a significant level of proactive, flexible, responsive and speedy
organizational systems. So, how do you think organizational agility is important and
applicable to Ethiopian banking business? 1= It‘s always important and applicable 2= It‘s
sometimes important and applicable 3= It‘s not important and applicable 4= Other
For the following Likert Scale put sign ‗√‘ for your level of agreement as:
1 = Strongly Disagree; 2 = Disagree, 3 = Neutral; 4 = Agree and 5 = Strongly Agree
2.1 Strategic Leadership agility
Likert scale
Strongly
No Items Disagree Strongly
Neutral Agree
disagree agree
1 2 3 4 5
The Bank has clearly spelt out its vision, mission
7
and strategic direction and roadmap
The Bank‘s strategic objectives are properly
8 translated into key performance indicators (KPIs)
and communicated to relevant organs
The bank has a proactive mechanism of sensing
9 and responding to signals in general environment
and banking industry
The Bank has a flexible and responsive
10 mechanisms to continuously align its strategies and
plans with changes.
pg. 46
2.2 Structural Agility
Likert scale
Strongly Strongly
No Items Disagree Neutral Agree
disagree agree
1 2 3 4 5
The bank has flatter and less hierarchical
13
organizational structure.
The bank promotes decentralization of power &
14
decision making
The bank prioritizes the importance of self-
15
managed teams over individuals
The leadership at different levels is encouraged to
16
courageously make speedy and critical decisions;
2.3 Technological Agility
Likert scale
Strongly Strongly
No Items Disagree Neutral Agree
disagree agree
1 2 3 4 5
The bank competes by its digital banking as one of
17
its core strategies.
The bank‘s core operations are adequately
18
supported by ICT
The bank‘s support processes are adequately
19
supported by ICT.
There is effective information flow and sharing in
20
the bank
pg. 47
2.4 Human Resource Agility
Likert scale
Strongly
Strongly
No Items disagree
Disagree Neutral Agree
agree
1 2 3 4 5
Employees of the bank are equipped with clearly
21 defined roles, responsibilities, facilities and
strategic directions
22 Employees are encouraged to experience
challenges without a fear of failure and punishment
23 Employees are usually engaged and consulted for
their suggestion and inputs.
24 Employees are usually recognized for their best
contribution
25 There is adequate training, development and
coaching practices in the bank.
26 Employees are empowered and self-motivated to
take an initiative in the best interest of the bank.
Likert scale
Strongly Strongly
No Items Disagree Neutral Agree
disagree agree
1 2 3 4 5
The bank promotes collaborative and participatory
27
process
The bank promotes high level of trust and
28
transparency
The bank promotes a flexible and responsive
29 process tailored to operations and customers‘
requirements;
The bank considers changing customer needs as an
30
opportunity.
pg. 48
2.6 Organizational Effectiveness
Likert scale
No Strongly Strongly
Items Disagree Neutral Agree
disagree agree
1 2 3 4 5
2.6.1 Financial Perspective
The bank‘s organizational agility has created a
31 dynamic capability to meet its financial
objectives (profitability, market share and return
on investment)
The bank could financially outperform its peer
32 competitors through its agile (proactive, flexible,
responsive and fast) strategies;
The bank‘s organizational agility has created a
33 capability to financially remain competitive and
resilient
2.6.2 Customers’ perspective
The bank‘s organizational agility has created
34 capability to meet its customers‘ dynamic and
demanding requirements
The bank‘s organizational agility has laid
35 foundation for becoming the robust and reputable
bank in Ethiopian Banking industry.
36 The bank‘s organizational agility has created
significant customer centricity (orientation).
The bank‘s agile systems and practices have
37 ensured a loyalty and commitment of its
employees and customers.
2.6.3 Internal Process Perspective
The bank‘s process agility has created flexible
38 operational policy and procedure to attract and
retain high value customers
The bank‘s process agility has provided the
39 management with special discretion to provide a
need-based treatment for high value customers
The bank‘s process agility has enabled the bank
40 to attract, engage and retain valuable talents and
human capital.
pg. 49
Likert scale
No Strongly Strongly
Items disagree
Disagree Neutral Agree
agree
1 2 3 4 5
47. Finally, if you have any comments and suggestions regarding the study, you are warmly
welcomed.
………………………………………………………………………………………………………
………………………………………………………………………………………………………
………………
pg. 50