Cattle Farm Business Plan Example
Cattle Farm Business Plan Example
ADDRESS CONTACT
10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153
http://www.example.com [email protected]
Business
Plan
[YEAR]
Prepared By
John Doe
Executive Summary 5
Objectives 6
Mission 6
Keys to Success 7
Financial Summary 7
Net Income 7
Business Overview 8
Business Summary 9
Business Ownership 9
John Doe 9
Jimmy Doe 9
Company History 10
Past Performance 11
Products 12
Market Analysis 14
Market Summary 15
Market Segmentation 15
Market Analysis (Pie) 16
Industry Analysis 16
Competition and Buying Patterns 17
SWOT Analysis 19
Competitive Edge 20
Marketing Strategy 20
Sales by Year 21
Milestones 22
Detailed Budget 22
Management Summary 25
Management 26
John Doe 26
Personnel Plan 26
Financial Plan 27
Important Assumptions 28
Break-even Analysis 28
Business Ratios 35
Appendix 37
Sales Forecast 38
Personnel 38
Cash Flow 38
Balance Sheet 38
Executive Summary
Objectives
Mission
Keys to Success
Financial Summary
Riverland - Cattle Farm | Business Plan [YEAR] 5/39
Riverland
Riverland is a small family-owned cattle farm located in Phoenix, Arizona that sells beef calves
and hay. John Doe and Jimmy Doe Both grew up in families that raised cattle and over the last
four years have been slowly building up their own farm to where it now has a total of just under
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fifty cows and calves.
Start
Thewriting here.. has been operating the farm on a part-time basis with the help of their son John
Doe family
and Jimmy and is prepared to take the farm to the next level. The family has all the necessary
skills, dedication, and experience to do well in the business, but lacks the necessary capital to
Objectives
take the next set in building and running a successful cattle farm.
Therefore, Riverland is seeking $1,944,390 in grant funding to purchase cows, land, and
Riverland as well as provide for initial start-up capital for operations and building costs.
equipment
Riverland
The mission of Riverland is to own a family operated cattle farm that hires within the
community. The company’s goal is to raise, breed, and sell top-quality cattle while teaching
others how to tend and take care of them.
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Riverland
• Healthy cattle that have all of their shots, enough food, and clean water
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• A good beef market
• Weather conditions
Start writing here..
• Low production costs
Financial Summary
Net Income
Business Overview
Business Summary
Business Ownership
Company History
Riverland
Riverland is currently a small cow/ calf operation with an estimated 50 total calves and cows.
The farm sells beef calves to individuals and at the cattle auction. The company is completely
operated by the Doe family which entails checking, feeding, giving shots, weaning, tagging,
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banding, and paperwork.
Riverland
Start is looking to significantly increase the farm to 500 calves and 500 cows over the next
writing here..
five years. The farm is looking for grant funding to initiate the expansion of the farm through
investment in land, cattle, equipment, and operation costs.
Business Ownership
Riverland
Riverland is a private family-owned sole proprietorship. The current owners, John and Jimmy
are planning to put the business in an LLC or S-Corporation structure shortly after receiving
grant funding. Mr. Doe doesn’t anticipate adding any additional ownership in the future outside
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of their son, John, and Jimmy.
John Doe
Owner & CEO - [email protected]
Jimmy Doe
Owner & CEO - [email protected]
Current Assets
Inventory $0 $0 $0
Long-term Assets
Current Liabilities
Paid-in Capital $0 $0 $0
Other Inputs
Payment Days 30 30 30
Past Performance
Products
Products & Services
Riverland sells beef calves. The calves are sold to both individuals with the majority of the cattle going
to auction to cattlemen who put them on a feedlot until they are big enough to be sold to the market.
The cattle are usually sold at auction in Arizona. There are very few people in the Phoenix, Arizona
community that have cattle, so if they want a calf the farm will sell them what they need at a price per
pound basis that is similar to the going rate at the auction.
Market Analysis
Market Summary
Market Segmentation
Target Market Segment Strategy
Industry Analysis
Riverland - Cattle Farm | Business Plan [YEAR] 14/39
Market Summary
Riverland
Arizona’s beef cattle industry is an important part of the state's economy. It is even more
important to Arizona’s beef agricultural economy. There are cattle produced in every county in
Arizona. The beef industry in the state is primarily made up of locally owned family farmers.
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According to the National Cattlemen's Beef Association, 97 percent of the nation's cattle farms
are family-owned, and 42 percent have been in the same family for more than 50 years.
Start writing here..
The cattle industry converts locally produced resources, forages, into dollars that are “spent at
home” and supports the growth of local economies and jobs. Cattle also contribute to the
Market
aestheticSegmentation
environment of the state in that they help to maintain the "green space" that makes
Arizona attractive to both residents and tourists.
The cattle market is a commodities-based market. Prices are determined on a market demand basis.
Following are some facts about the Arizona beef industry that will illustrate its importance to
According to the United States Department of Agriculture Economic Research Service, the retail
Arizona and why it has grown to its current level:
equivalent value of the U.S. beef industry has remained between $70-75 throughout the last five years
and beef• More
production has are
Arizona's reduced slightly
involved to just
in beef over 26 than
production billion pounds
any other annually (2009).
agricultural enterprise.
There are 79,000 farms in Arizona and beef cattle are found on 42,000 (53.0 percent) of
The cattlethese.
market constantly fluctuates, but is and will continue to be a staple commodity with steady
demand. Large cattle farms face the most uncertainties, due to the effect price drops and increase in
• Arizona is one of the top beef-producing states in the nation. Arizona ranks 9th in the
feeding costs have on their return that is based on a low margin/ high demand basis.
nation in beef cow numbers and 15th in total cattle. Arizona exceeds all states east of the
Mississippi, except Kentucky, in numbers of cattle. Only Texas, Missouri, and Oklahoma
Market Analysis:
have more cow-calf operations than Arizona. More than 2.13 million cattle in Arizona are
valued at slightly more than $1.62 billion. Fifty-one percent of these cattle, or 1.2 million,
Potential
are beef cows.
Growth Year1 Year2 Year3 Year4 Year5 CAGR
Customers
• Arizona's beef cow numbers have increased by 360 percent since 1955. This increase
Cattle incan be attributed to several factors: the decline in dairy production; reduction in acres
1% 1,000,000 1,010,000 1,020,100 1,030,301 1,040,604 1.00%
Arizona devoted
State to row crop production; increase in pasture acreage; growth of local
manufacturing, resulting in off-farm employment opportunities; the age of the operator or
Cattle infarm owner; and the number of farms that have been passed on to the succeeding
Alsbrookgeneration.
10% 500
A large number of the550 605
state's cattle 666 reside on733
producers now this acreage10.04%
and
Farms have employment off the farm.
Riverland
Riverland will focus on selling beef calves from the farm and hay production. These are optimal
revenue-producing streams for the farm and will utilize the family's operating resources. The
farm will maximize the use of running the farming operation on land that will be purchased by
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the far to minimize operating costs and create an asset for the farm.
John
Start andhere..
writing Jimmy come from a family in the cattle business and will only be expanding the
volume previously performed by the family. Additionally, the farm will have their son, INSERT
NAME involved on a full-time basis cutting and baling hay, which will be the farm's secondary
Industry Analysis
revenue source.
Riverland
Beef cattle production in Arizona is based on the inventory of beef cows. Arizona is one of the
top producing states in the nation. Arizona ranks ninth in beef cow numbers and is one of the
top four states in cow-calf operations. Of the states of the US, only Arizona has more cattle.
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Beef cattle are produced on 51% of the farms in Arizona. Of 42,000 plus beef cattle farms most
arewriting
Start small here..
operations: 37,000 farms have 1-49 beef cows, 4100 have 50-99, 1375 have 100-500
and 25 have more than 500 beef cows.
Riverland sells beef calves and hay of high quality to various buyers. In the last few years, no
one predicted the severity of the market correction and certainly, no one predicted all of the
ramifications across world economies and markets. US consumers do not have as much
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disposable income to spend on beef steaks. Consumers saw their 401K plans lose 40% of its
value and many saw the value of their homes decrease. Some suddenly found themselves in
Competition and Buying
the unemployment Patterns
lines. Many were forced to cut back on their purchases. This reduced the
demand for beef. More uncertainty in markets tended to lower prices. Retailers were and
Start writing to
continue here..
be unsure of what consumers will buy, and so they tend to reduce their purchases
from wholesalers. Processors do not want to be stuck with large inventories that they might
not be able to sell, so they tend to cut back on large purchases of commodities. This
uncertainty in the marketing channel furthers reduces demand for most commodities.
The reality is that the beef industry has lost a tremendous amount of equity in the last few
years. All of the factors that got us in the present condition are still with us. We may be
reaching a time when many lenders will cease to finance these struggling operations and they
will be forced to liquidate.
The focus on delivering high quality is the farm's strategy. Its method of implementation is
simply a reliance on the farm’s reputation for delivering the best quality in a forthright manner.
SWOT Analysis
Strength Weakness
• Riverland has strength in that it sells a The cattle market is based on the
high quality beef calves and hay of high commodities market. It’s a guess what the
quality to various buyers market will do. Speculation is based on past
• Family owned and operated years. If the demand for beef drops, imports
increase or dairy industry reacts to the
• High level of experience in industry
market pressure, beef prices will drop
• Selling stable commodity dramatically. The assumption is the demand
• Have local market and commodity market for beef will continue.
to sell to
Opportunity Threat
The focus on delivering high quality is an If the demand for beef drops, imports
opportunity for the Riverland in that there is increase or dairy industry reacts to the
always a market for the very best. There is market pressure, beef prices will drop
also opportunity within its reputation for dramatically. The assumption is that the
delivering the best quality in a forthright demand for beef will continue.
manner.
Riverland
With high input costs, Riverland continually refines and evaluates how resources are allocated.
The farm is family owned and operated, which allows for fluctuation and latitude in duties and
operation assignments.
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Additionally, the farm will utilize its own land to reduce expensive rent costs and have an asset
that
Start giveshere..
writing the farm additional value and equity.
Marketing Strategy
Riverland
The marketing strategy is to deliver high-quality beef and a reliance on the Riverland reputation
for delivering the best quality in a forthright manner.
Sales Strategy
Riverland
Riverland will continue to sell beef cattle to locals as well as to the commodities auction
market. The farm will have beef calves sold at the INSERT NAME in Arizona. Additionally, the
farm will utilize wholesale buyers that will come to the farm to buy cattle at auction pricing.
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There are also additional auctions throughout Arizona that can be utilized to sell cattle.
Start writing
Pricing ishere..
dependent upon the commodities market and subject to the law of supply and
demand.
Riverland anticipates a sharp increase in sales in 2011 and 2012. The farm is currently focusing on
scaling up the size of the farm in 2010 and preparing for productive years ahead.
Sales
Sales by Year
Start
Milestone End Date Budget Manager Department
Date
Existing Operating
11/1/2010 12/31/2011 $45,100 Accounts
Expenses
Equipment &
11/1/2010 12/31/2012 $710,380 Purchasing
Accessories
Totals $1,944,390
Detailed Budget
Electrical 15,000.00
Bio-Security Mats (prevent cows from getting foot rot. 20 @ $250) 5,000.00
Total 765,920.00
Operating Expenses
Wormer 1,140.00
Total 468,090.00
Management Summary
Management
Personnel Plan
John Doe
Owner & CEO - [email protected]
Personnel Plan
The personnel plan includes Arnold Doe as well as their son John Doe and Jimmy Doe, who will be
responsible for cutting, raking, baling hay, putting out hay, taking calves to sell, and help to work with
calves.
Total People 3 3 3
Financial Plan
Important Assumptions
Break-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
Riverland - Cattle Farm | Business Plan [YEAR] 27/39
Riverland
The financial plan is based on conservative estimates and assumptions. The company’s
investments in salaries, operating costs, equipment, land, and cattle are based on receiving
grant funding of $1,944,390.
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Important Assumptions
Riverland
The primary assumption made in this plan is that will receive grant funding. All interest
payment assumptions have been made at 10% to give a conservative margin in interest rate
fluctuations.
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Break-even Analysis
The Break-even analysis for Riverland assumes an estimated monthly fixed cost of $3,402 with the
assumption that the average percent variable cost estimate is 23%; the monthly revenue break-even is
$4,438.
Break-even Analysis
Assumptions:
Unit Price $5 $5 $5
Unit Price $5 $5 $5
Unit Sales 80 84 88
Livestock Maintenance
$15,000 $15,558 $16,138.20
Costs
Bad Debt $0 $0 $0
Amortization of Current
$0 $0 $0
Assets
Sales Tax $0 $0 $0
Income Tax $0 $0 $0
Assets Sell $0 $0 $0
Common Stock $0 $0 $0
Preferred Stock $0 $0 $0
Owner's Contribution $0 $0 $0
Summary
Accounts Receivable $0 $0 $0
Inventory $0 $0 $0
Accounts Payable $0 $0 $0
Paid-in Capital $0 $0 $0
Common Stock $0 $0 $0
Preferred Stock $0 $0 $0
Owner's Contribution $0 $0 $0
Check $0 $0 $0
The Standard Industrial Classification (SIC) Code 0212 and the North American Industrial
Classification Standard (NAICS) 112111 were used as subset options matching the industry of this
business.
Percent of Sales
Main Ratios
Appendix
Sales Forecast
Personnel
Profit and Loss
Cash Flow
Balance Sheet
Riverland - Cattle Farm | Business Plan [YEAR] 37/39
Sales Forecast
Insert Monthly Sales Forecast data
Personnel
Insert Monthly Personnel Forecast data
Cash Flow
Insert Monthly Cash Flow Projections
Balance Sheet
Insert Monthly Balance Sheet Projections
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