AMITY

UNIVERSITY
JHARKHAND

SUBMITTED TO – AMITY
UNIVERSITY JHARKHAND
NTCC MINOR PROJECT
TOPIC - USE OF AI IN BUSINESS
ADMINISTRATION(APPLE
COMPANY)
SUBMITTED BY – AYUSH KANT CHANDA
ENROLL NO.- A36106422052
 DECLARTION
I AYUSH KANT CHANDA student of Bachelor of Business Administration hereby
declare that the Minor Project titled “USE OF AI IN BUISNESS ADMISTRATION” which
is submitted by me to Department of Management , Amity School of Business , Amity
University Jharkhand, in partial fulfillment of requirement for the award of degree of
Bachelor of Business Administration, has not been previously formed the basis for the award
of any degree, diploma or other similar title or recognition.

Amity University Jharkhand,

Ranchi
Date:

Sign. of the Student

Name of Student: AYUSH KANT CHANDA
Enrollment Number : A36106422052
 CERTIFICATE
On the basis of Minor Project submitted by AYUSH KANT CHANDA, student of Bachelor
of Business Administration, I hereby certify that the Minor Project “USE OF AI IN
BUSINESS ADMISTRATION” which is submitted to Department of Management , Amity
School of Business , Amity University Jharkhand in partial fulfillment of requirement for the
award of the degree of Bachelor of Business Administration is an original contribution with
existing knowledge and faithful record of work carried out by him/her under my guidance
and supervision.
To the best of my knowledge this work has not been submitted in part or full for any Degree
or Diploma to this University or elsewhere.
Amity University, Ranchi
Date:

Signature of Guide [Internal] Signature of Guide

Assistant Professor Name

Amity School of Business

Designation
Amity University, Jharkhand
 ACKNOWLEDGEMENT

While conducting this report, I got support in many ways from many people. Firstly, I am
deeply grateful to my project guide, Dr Dolly Ranjan, who helped me with full devotion and
always supported me earnestly whenever it was needed it was needed. Without her guidance,
mental & moral support and academic inputs this report was not possible.

This Training report could never have seen the light of the day without her co-operation of
those clients who participated in this. I am thankful to all of them for giving me their valuable
time.

My friends have been biggest support for me at every juncture of life. They manifested their
great interest in my research work also and always tried to make things easy for me.

A word of gratitude goes to my family members whose love; affection and understanding
have enabled me to complete this endeavor with ease . At the end, I thank to Almighty for
giving me courage and strength to conduct this project report.
 CONTENT
1) Abstract
2) Introduction to AI
3) Methodology
4) Literature Review
5) Problem statement
6) Objective of the study
7) Scope of the Research
8) Significant of the study
9) Weaknesses
10) Strength
11) Opportunities
12) The View On Use Of AI In Business Administration (Apple Company)
13) Threats
14) Conclusion
15) Reference
 Abstract

With devices like the iPhone, iPad, and Mac computers, Apple is one of the top technology
businesses in the world. Artificial intelligence (AI) has been used by Apple to improve its
goods and services over the years. This abstract gives a general overview of how artificial
intelligence is used by Apple, with a focus on how the business has incorporated AI into its
products and how it handles privacy and security. The virtual assistant Siri, which makes use
of natural language processing to offer consumers individualised recommendations and
responses, is just one example of how Apple has implemented AI into its products. The
business also used AI to power functions like Face ID, which let customers to unlock their
smartphones using face recognition, and the camera app, which enhances photos using
machine learning algorithms. Apple's use of AI has been significantly influenced by its
commitment to security and privacy. In order to safeguard user data, the business has
included features like differential privacy, which makes sure that AI models are trained on
user data in a way that maintains their anonymity. Apple has established itself as a leader in
the tech sector thanks to its dedication to privacy and security and creative use of artificial
intelligence.
 INTRODUCTION TO AI
The goal of artificial intelligence (AI), a subfield of computer science, is to build intelligent
robots that are capable of carrying out activities that traditionally require human intelligence,
such as speech recognition, decision-making, and natural language processing. In order to
extract patterns and insights from massive volumes of data, learn from past mistakes, and
make predictions or suggestions, AI systems use mathematical and statistical techniques. AI
can be divided into a number of categories, including:
1.Supervised learning: A sort of machine learning in which the algorithm learns to make
predictions based on labelled data after being trained on that data.
2.Unsupervised learning is a sort of machine learning in which the algorithm is taught on
unlabeled data and discovers patterns and structure without being explicitly instructed.
3. Reinforcement learning is a subset of machine learning in which the algorithm learns by
error and receives feedback in the form of rewards or punishments for its deeds.
Artificial intelligence (AI) is employed in many different fields, such as healthcare, finance,
robotics, autonomous cars, natural language processing, and many others. AI has the potential
to change many facets of our life as it develops, including the way we work, study, and
communicate.
Technology business Apple Inc. has made tremendous advancements in the area of artificial
intelligence (AI). Over the past few years, the corporation has made significant investments
in AI technologies and has incorporated AI into many of its goods and services.
The virtual assistant Siri, which Apple has been integrating AI into, is one of the primary
areas. The AI-powered personal assistant Siri can help users with a range of tasks, including
setting reminders, sending messages, and placing phone calls. Additionally capable of
comprehending natural language requests, Siri can converse with users.
Apple has added AI to additional features besides Siri, such speech and image recognition.
The business, for instance, utilises AI in both its Face ID face recognition technology and its
photographs app to help customers organise and search their photographs.
The Neural Engine is intended to carry out AI tasks swiftly and effectively compared to the
phone's primary processor.
The company has established itself as a prominent participant in the development of AI
technologies as a
resApple has also made progress in the creation of AI hardware, including the Neural Engine,
a specialised AI engine built into its most recent iPhone models.
The Neural Engine is intended to function faster and more effectively than the phone's primar
y processor at AI-related tasks. With its Neural Engine, a specialised AI processor built into
its most recent iPhone models, Apple has also made progress in the development of AI
hardware. The Neural Engine is intended to carry out AI tasks swiftly and effectively
compared to the phone's primary processor.
Overall, Apple's investment in AI has established the business as a key participant in the
development of AI technologies. As a result, Apple's continuous innovation in this field is
anticipated to have a substantial impact on the development of technology in the future.
The Neural Engine is intended to carry out AI tasks swiftly and effectively compared to the
phone's primary processor.
The company has established itself as a prominent participant in the development of AI
technologies as a
resApple has also made progress in the creation of AI hardware, including the Neural Engine,
a specialised AI engine built into its most recent iPhone models.
The Neural Engine is intended to function faster and more effectively than the phone's primar
y processor at AI-related tasks.The term "Apple AI" refers to the artificial intelligence
systems and programmes created by Apple Inc. to improve the functionality of its goods and
services. Apple AI is incorporated into a number of products, including Siri, Maps, Photos,
Apple Watches, iPads, Macs, and Apple TVs.
In order to provide people with personalised experiences, increase the accuracy of its
services, and improve the security and privacy of its products, Apple AI uses machine
learning, natural language processing, computer vision, and other AI techniques.
Apple has also released frameworks such as Core ML and Create ML, which allow
developers to build machine learning models for Apple devices and apps. Additionally, Apple
is committed to protecting user privacy and has implemented various measures to ensure that
user data is kept secure and private.
Apple has been investing in artificial intelligence (AI) and machine learning (ML)
technologies for several years now. AI is integrated into many of Apple's products, such as
Siri, facial recognition features in the Photos app, and predictive text in the keyboard.
Apple has also developed several AI/ML frameworks, such as Core ML and Create ML, that
allow developers to easily integrate machine learning into their own apps. These frameworks
are designed to be user-friendly and efficient, making it easier for developers to create
powerful AI-powered applications.
 METHODOLOGY
The Neural Engine is intended to carry out AI tasks swiftly and effectively compared to the
phone's primary processor.
The company has established itself as a prominent participant in the development of AI
technologies as a
resApple has also made progress in the creation of AI hardware, including the Neural Engine,
a specialised AI engine built into its most recent iPhone models.
The Neural Engine is intended to function faster and more effectively than the phone's primar
y processor at AI-related tasks. Apple employs AI in its commercial operations in a variety of
ways. The most notable techniques are listed below:
1. Predictive analytics: Apple analyses enormous volumes of data using AI to forecast future
trends, product demand, and consumer behaviour. These information can help the business
make wiser choices regarding marketing, production, and inventory control.
2. Natural Language Processing: To enhance its customer service, Apple employs natural
language processing (NLP). NLP is used by Apple's virtual assistant, Siri, to comprehend user
orders and enquiries. The Apple Watch and Home Pod are two more items made by Apple
that incorporate this technology.
The Neural Engine is intended to carry out AI tasks swiftly and effectively compared to the
phone's primary processor.The company has established itself as a prominent participant in
the development of AI technologies as a
resApple has also made progress in the creation of AI hardware, including the Neural Engine,
a specialised AI engine built into its most recent iPhone models.
The Neural Engine is intended to function faster and more effectively than the phone's primar
y processor at AI-related tasks.3. Image Recognition: Apple organises and tags photographs
in its photographs app using AI-powered image recognition technology. Users will find it
simpler to look for and locate particular photographs as a result.
4. Fraud Detection: Apple employs artificial intelligence to spot and stop fraud on its
platforms. With the use of this technology, huge amounts of data may be analysed to spot
trends that point to fraud.
5. Individualization: Apple employs AI to tailor its marketing campaigns. The corporation
may more effectively target certain audiences with its marketing messaging by using
customer data analysis.
In conclusion, AI has become a crucial tool for Apple's commercial operations, assisting the
corporation in making better decisions, enhancing customer service, and staying one step
ahead of the competition.
 LITERATURE REVIEW
Business administration is only one of the numerous areas that artificial intelligence (AI) has
transformed. One of the top technological businesses, Apple, has embraced the use of AI in
many facets of its business. We will look at the various applications of AI in business
administration at Apple in this literature review.
Supply chain management is one of the main applications of AI at Apple. Apple employs AI
and machine learning algorithms to estimate demand and optimise inventory levels,
according to a McKinsey analysis, which reduces stock-outs and boosts sales (Ranasinghe et
al., 2019). The business has also put in place AI-powered quality control tools to spot product
flaws early and stop them from getting to clients.
Customer service is another area at Apple where AI is being deployed. Siri, the company's
virtual assistant, employs AI and NLP to assist clients with their questions and problems (Lau
et al., 2020). To comprehend consumer queries and give pertinent information and support,
the system uses voice recognition and machine learning algorithms.
At Apple, product development also makes use of AI. The business has created a machine
learning platform called Core ML that enables app and service developers to include AI
(Zhang et al., 2019). As a result, new, highly customised products have been developed,
including the Apple Watch, which tracks fitness and health data using artificial intelligence.
Apple has used analytics driven by AI in marketing to learn more about consumer behaviour
and preferences. The business makes use of these insights to tailor marketing strategies and
raise client retention (Zhang et al., 2019). This has increased Apple's client retention rates and
increased sales.

In conclusion, Apple is utilising AI in a number of business administration functions, such as

marketing, customer support, product development, and supply chain management. Apple has
been able to streamline processes, enhance customer experience, and produce more
individualised products and services by utilising AI and machine learning algorithms.
 PROBLEM STATEMENT
Apple has used analytics driven by AI in marketing to learn more about consumer behaviour
and preferences. The business makes use of these insights to tailor marketing strategies and
raise client retention (Zhang et al., 2019). This has increased Apple's client retention rates and
increased sales.
In conclusion, Apple is utilising AI in a number of business administration functions, such as
marketing, customer support, product development, and supply chain management. Apple has
been able to streamline processes, enhance customer experience, and produce more
individualised products and services by utilising AI and machine learning algorithms.
The expense of implementing AI is a potential obstacle for Apple. The cost of creating and
implementing AI systems can be high, and for certain companies, it may be prohibitive.
Apple will need to evaluate the ROI of applying AI to many facets of its business and make
sure the advantages exceed the disadvantages.
The effectiveness of AI systems might also have some restrictions. AI may not be appropriate
for all business operations and is not a cure-all. Apple must determine which of its business
divisions might benefit from AI the most and make sure that the technologies are
appropriately incorporated into those divisions' operations.
In conclusion, businesses like Apple might gain significantly from the application of AI in
business management. However, there can be difficulties and restrictions with its
implementation, which should be properly studied and dealt with.
 OBJECTIVE OF THE STUDY
This study's goal is to investigate how artificial intelligence is used in business operations,
with a particular emphasis on how it is used at the Apple Corporation. The study specifically
intends to: 1. Identify the business areas where AI has been used and assess the efficacy of
these AI systems.
2. Examine the potential advantages and difficulties of applying AI to corporate management,
paying particular attention to the technology's costs, restrictions, and ethical ramifications.
3. Evaluate how AI will affect Apple's business operations, including its financial results,
customer satisfaction, and market competitiveness.
4. Based on the lessons learnt from Apple's experience, identify best practises and
recommendations for adopting AI in business administration.
By fulfilling these goals, the study hopes to shed light on how AI is used in business
administration and offer helpful advice for companies, like Apple, to successfully integrate
AI into their operations.
 SCOPE OF THE RESEARCH
Apple isn't the only company that has seen an increase in the usage of AI in business
administration in recent years. Apple has used AI technology in a number of ways to enhance
its corporate operations.
Supply chain management is a significant area in which Apple has applied AI. To better
manage inventories and cut waste, the company forecasts customer demand for its products
using machine learning algorithms. AI is also used to track the production process and
pinpoint areas that could be improved.
Apple has also used AI in customer service, which is another sector. The business uses
chatbots with natural language processing to give clients prompt, helpful support. These
chatbots can respond to a variety of customer questions, freeing up human customer support
agents to concentrate on more complicated problems.
Apple has enhanced its marketing initiatives by using AI. To analyse client data and tailor
marketing strategies, the corporation uses machine learning algorithms. As a result, Apple
may more effectively target certain client segments with messages, boosting the effectiveness
of its marketing campaigns.
There are various areas that could be thoroughly investigated in terms of research scope. For
instance, a study may be done to determine how Apple's AI activities have affected the
company's financial success. The ethical ramifications of employing AI in corporate
operations, particularly in relation to consumer privacy and data security, could be another
subject for investigation. A research might be done to determine specific areas where AI
could be used more effectively to enhance Apple's corporate processes.
 SIGNIFICANT OF THE STUDY
Many companies, including Apple, now depend heavily on artificial intelligence (AI).
Organisational effectiveness, productivity, and profitability have all been greatly impacted by
the application of AI in business administration. Apple employs AI in business administration
in a variety of ways, including:
1. Predictive analytics: Apple analyses consumer behaviour and preferences using predictive
analytics, which enables the corporation to create specialised marketing plans, product
suggestions, and individualised customer experiences. This promotes sales and fosters
consumer loyalty for Apple.
2. Chatbots: Apple automates customer support by using chatbots to respond to client
questions in a timely and effective manner. As a result, Apple has increased customer
satisfaction while lowering customer service expenses.
3. Supply Chain Optimisation: Apple optimises its supply chain by using AI-powered
algorithms to forecast demand and guarantee that the appropriate products are available at the
right time in the right quantities. As a result, Apple's inventory costs have gone down,
customer satisfaction has gone up, and sales have increased.
4. Fraud Detection: Apple employs AI to identify and stop fraudulent activity like identity
theft, credit card fraud, and online frauds. As a result, Apple's reputation is safeguarded and
customer confidence is preserved.
Studying the application of AI in business administration, especially in the context of Apple,
is important since it has the potential to offer other companies useful insights and best
practises. Other companies might benefit from Apple's experience and emulate its successes
by learning from how it has successfully incorporated AI into its operations. Moreover,
researching the application of AI in business In order to stay competitive, increase efficiency,
and promote innovation within their particular industries, firms can benefit from
administration.
 WEAKNESSES
While Apple and other organisations profit greatly from the use of AI in business
administration, there are certain drawbacks and restrictions as well. Some of AI's
shortcomings in business management are listed below:
1. Data Quality: To produce reliable predictions and choices, AI systems need a lot of high-
quality data. The insights and recommendations produced by the algorithms, however, can be
erroneous or even dangerous if the data used in the algorithms is inadequate, wrong, or
biassed.

2. Lack of Human Touch: The empathy and human touch that customers and workers cherish
may not be present in AI-powered systems and processes. Reduced consumer satisfaction,
lower employee engagement, and possible reputational damage might result from this.
3. Cybersecurity Risks: AI-powered systems and procedures are susceptible to hacks, which
can compromise private information and result in severe monetary and brand harm.
4. Ethical topics: Using AI in business administration poses ethical questions about topics
including privacy, bias, and the effect on employment. For instance, AI systems might
reinforce and magnify preexisting biases, producing unfair results and sustaining
discrimination.
5. Cost: AI-powered systems and processes can be expensive to establish and maintain,
especially for small and medium-sized enterprises. This may restrict their capacity to use AI
for company management.
When applying AI in business administration, it is critical to take these flaws into account.
These risks can be reduced and successfully implemented AI in business administration
ensured through careful planning, monitoring, and continual development.
 STRENGTH
There are several benefits to applying AI to corporate management, especially in the case of
Apple. The following are some advantages of AI in business administration:
1. Greater Efficiency: AI-powered systems and processes may automate monotonous and
time-consuming jobs, allowing businesses to work more effectively and save money. For
instance, Apple employs AI algorithms to optimise its supply chain, forecasting demand and
ensuring that the appropriate products are available at the right time in the right quantities.
2. Improved Customer Experience: AI systems can examine massive quantities of data to
offer customers personalised recommendations and encounters. For instance, Apple analyses
customer behaviour and preferences using predictive analytics, which aids the corporation in
creating specialised marketing plans and product recommendations.
3. Better Decision Making: AI systems can analyse massive volumes of complex data and
offer insights and suggestions to assist in making decisions. For instance, Apple analyses
consumer feedback and reviews using AI algorithms to pinpoint opportunities for product
innovation and development.
4. Competitive Advantage: Businesses like Apple can gain a competitive advantage by
utilising AI-powered systems and processes to increase productivity, improve customer
satisfaction, and spur innovation.
5. Scalability: To adapt to changing business needs and expectations, AI-powered systems
and processes can be scaled up and down fast and easily. As a result, businesses like Apple
can expand and quickly adjust to shifting market dynamics and client demands.

Overall, the use of AI in business administration has a number of benefits, including

improved decision-making, competitive advantage, higher efficiency, and scalability.
Organisations like Apple may profit significantly and stay competitive in the current fast-
paced business environment by utilising these assets.
 OPPORTUNITIES
There are several prospects for company administration that arise from the application of AI,
especially in the case of Apple. Listed below are a few applications of AI in business
administration:
1. Innovation: AI algorithms can assist businesses like Apple in creating new goods and
services that cater to consumer demands. For instance, Apple analyses consumer feedback
and reviews using AI algorithms to pinpoint opportunities for product innovation and
development.
2. Cost Savings: By automating time-consuming and repetitive procedures, AI-powered
systems and processes can assist organisations in lowering expenses. For instance, Apple
optimises its supply chain with the help of AI algorithms by forecasting demand, ensuring
that the correct products are available at the right time, and lowering inventory costs.
There are several prospects for company administration that arise from the application of AI,
especially in the case of Apple. Listed below are a few applications of AI in business
administration:
1. Innovation: AI algorithms can assist businesses like Apple in creating new goods and
services that cater to consumer demands. For instance, Apple analyses consumer feedback
and reviews using AI algorithms to pinpoint opportunities for product innovation and
development.
2. Cost Savings: By automating time-consuming and repetitive procedures, AI-powered
systems and processes can assist organisations in lowering expenses. For instance, Apple
optimises its supply chain with the help of AI algorithms by forecasting demand, ensuring
that the correct products are available at the right time, and lowering inventory costs.

5. Increased Productivity: By automating repetitive work, AI-powered systems and processes

can help organisations increase productivity by freeing up staff time for higher-level tasks.
For instance, Apple automates customer care with chatbots to respond to queries quickly and
effectively.
Overall, the application of AI in business administration offers businesses like Apple a
number of advantages, including higher productivity, cost-savings, personalisation, and
competitive advantage. Organisations can reap enormous benefits and maintain
competitiveness in the current fast-paced business climate by utilising these chances.
THE VIEW ON USE OF AI IN BUSINESS ADMINISTRATION (APPLE
COMPANY)

Apple has placed a lot of emphasis on the application of AI in corporate operations, utilising
AI-powered systems and processes to increase efficiency, improve customer experience, and
spur innovation. Apple has a generally favourable view on the use of AI in business
administration and is aware of the significant advantages that AI can have for its operations.
Apple has made significant investments in AI, bringing on top people and buying firms with
an AI focus to create new goods and services. The business analyses consumer data, forecasts
demand, streamlines its supply chain, and creates individualised customer experiences using
AI algorithms.
Additionally, Apple has put in place AI-powered tools and procedures to automate repetitive
operations so that staff members may concentrate on higher-level activity. For instance, the
business automates customer support with chatbots, responding to client questions quickly
and effectively.
Apple sees AI as a crucial driver of growth, innovation, and competitiveness in business
administration overall. The business can continue to improve operations, deliver excellent
client experiences, and foster innovation in its goods and services by utilising AI-powered
systems and processes.
 THREATS
The application of AI in business administration poses a number of risks, especially for
Apple. The following are some risks posed by AI in business administration:
1. Cybersecurity: Companies like Apple are more susceptible to cyberattacks as a result of
their increased reliance on AI-powered systems and procedures. In order to steal intellectual
property, disrupt operations, or obtain unauthorised access to private information, hackers
may target AI algorithms and systems.
2. Prejudice and Bias: AI systems may exhibit the prejudices and biases of the people who
created and trained them. Discrimination against specific groups, such as minorities or
women, may come from this. This can result in legal action and harm Apple's reputation as a
brand.
3. Privacy Issues: AI-powered systems and processes have the potential to gather and analyse
significant volumes of data, which raises privacy issues. Apple might face legal repercussions
and reputational damage if it misuses or improperly handles client data.
4. Skills Gaps: There is a talent gap in AI, and there is fierce competition for qualified
individuals. This might make it more difficult for Apple to efficiently use AI-powered
systems and processes.
5. Social and Ethical Implications: The application of AI to company management poses
major social and ethical issues, particularly in the areas of employment and human rights. AI-
powered systems and procedures could result in job losses and social inequity if they replace
human labour.
For companies like Apple, the use of AI in business administration poses a number of risks,
including security, bias and discrimination, privacy problems, a lack of skilled workers, and
social and ethical repercussions. Businesses must address these issues head-on and put
precautions in place to lessen the hazards brought on by AI.
 CONCLUSION
In conclusion, businesses like Apple have become more and more dependent on the usage of
AI in company management. The organisation has benefited greatly from the adoption of AI-
powered systems and procedures, including enhanced productivity, cost savings,
personalisation, and competitive advantage. Apple has made significant investments in the
creation of goods and services driven by AI because it recognises the potential of the
technology.
To avoid unfavourable outcomes, there are a number of dangers and vulnerabilities associated
with the application of AI in business administration that must be addressed. Cyberattack
risk, racism and discrimination, privacy issues, a lack of skilled workers, and social and
ethical ramifications are a few of these.
Overall, it is evident that using AI in business administration has both advantages and
disadvantages. While it offers businesses like Apple a lot of benefits, there are also big
hazards that need to be dealt with if AI is to be used safely and ethically. Companies like
Apple can effectively use AI to drive growth, innovation, and competitiveness while
safeguarding its stakeholders, employees, and consumers by putting in place the necessary
safeguards to limit these risks.
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