Technology Innovation and Knowledge Management in The High-Tech Industry
Technology Innovation and Knowledge Management in The High-Tech Industry
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Chih-Jen Mao
Department of Business Administration,
Fortune Institute of Technology,
Kaohsiung 831, Taiwan, ROC
Reference to this paper should be made as follows: Lu, I-Y., Wang, C-H. and
Mao, C-J. (2007) ‘Technology innovation and knowledge management
in the high-tech industry’, Int. J. Technology Management, Vol. 39, Nos. 1/2,
pp.3–19.
Asian Network for Quality, the Publisher of the Journal of Quality and Quality
Magazine. His current research interests include industrial engineering and
management, technology management, technology innovation, technology
policy, R&D management, TQM, product development and production
management, SCM, fuzzy evaluation and decision making.
1 Introduction
The 21st century is the era of high technology and the knowledge economy, and
technology innovation and Knowledge Management (KM) have become an increasingly
important source of added value for businesses. Technological innovation and KM have
also become increasingly problematic, and in particular firms depend on continual
technological innovation based on the knowledge-based view and managerial response to
changing environments to maintain competitiveness during competitive edge to facilitate
imitation and reduce product life cycle. Technological innovation is a highly complex
organisational activity and to date no widely accepted management method has been
designed for managing knowledge of technological innovation. Numerous methods exist,
the advantages and disadvantages of which vary according to how they are used.
Consequently, KM activities can be used to improve the cycle of knowledge creation,
capture, organisation, filtering and sharing to increase innovation success rate and
improve organisation performance.
The complex technology innovation activities are emerging as an important issue,
and include problems such as how best to manage knowledge-based technology
innovation activities, and how an organisation should utilise knowledge-based
technology innovation to improve organisation processes and core competence. This
Special Issue of the International Journal of Technology Management, dealing with
‘Technology innovation and Knowledge Management for high-tech industry’, focuses on
integrating organisation technology innovation activities with KM in relation to
innovation process.
Knowledge-based technology innovation has numerous benefits. Firstly, knowledge-
based technological innovation reduces the risks associated with research and
development. Secondly, knowledge-based technology innovation has the benefit of
avoiding the duplication of research and development costs, and allows firms to gain by
sharing technological know-how. Finally, when firm competitive advantage is based on
technological competence in a wholly owned knowledge-based technology, the risk of
losing control over that competence is generally reduced.
Technology innovation and KM in the high-tech industry 5
2 Nature of KM
2.5 KM framework
The KM framework comprises three parts: KM core process, KM Infrastructure and KM
performance evaluation. The KM core process consists of six KM activities, namely,
Technology innovation and KM in the high-tech industry 7
Source: Adapted from Lee and Yang (2000) and Probst et al. (2000).
networks. Firms can use network analysis to map three types of relationship networks,
and such networks provide good KM tools. Strategy formulation and competition
analysis enables companies to confirm their core knowledge and gaps in that knowledge.
Probst et al. (2000) demonstrated two gaps in the knowledge of firms. Organisations can
apply knowledge acquisition to close knowledge gaps in situations where firms do not
possess existing knowledge. Furthermore, organisations must create or develop
knowledge that does not yet exist by themselves.
2.6 HR infrastructure
People are the main carriers of knowledge, so organisations should focus on the retention
of employees, incorporate employee expertise into firm routines via learning procedures,
and introduce mechanisms for the distribution of interests arising from the utilisation of
Technology innovation and KM in the high-tech industry 11
this expertise (Currie and Kerrin, 2003; Scarbrough and Carter, 2000). From the
perspective of HR management, recruiting outstanding knowledge workers, providing
education and training, building organisational learning and setting reward systems are
crucial for KM. For knowledge transfer, employee willingness to share knowledge with
others is crucial to KM. Encouraging a knowledge-sharing culture and settling
knowledge-sharing events brings people together that facilitates success in arranging
knowledge-sharing events which in turn facilitates successful knowledge dissemination
(Skyrme, 2000).
2.6.1 IT infrastructure
Some see investment in KM systems as critical for successful KM. However, the truth is
that effective firm’s excel by focusing on person and using IT in a supportive role.
A perfect system is useless if employees are unwilling to use it. Trying to implement KM
without IT is extremely challenging but IT of itself does not guarantee the success
of KM.
IT can facilitate all activities related to the core KM process. Intranets, groupware
and communication are platform technologies of KM. Data mining can be used to create
knowledge; expert systems facilitate: knowledge distribution and application;
videoconference and grapevine systems permit simultaneous knowledge sharing, use and
creation. When used as knowledge repositories, databases can store immense knowledge
and support individual and organisational memory (Alavi and Leinder, 2001; Probst
et al., 2000).
3 Technological innovation
these products are created and delivered. Second dimension of change is the degree of
novelty involved. There are various degrees of novelty, running from minor, incremental
improvements right through to radical changes, which transform attitudes towards and
ways of using.
Rogers (1995) uses the words ‘innovation’ and ‘technology’ synonymously. Rogers
conceives technologies as designs for instrumental action that reduce uncertainty in the
cause–effect relationships involved in achieving a desired outcome. Technologies
generally consist of two components – a hardware aspect, consisting of the tool that is
the material embodiment of the technology and a software aspect, comprising the
information base required to use the tool. Panda and Ramanathan (1996) defined
technological capabilities as a set of functional abilities, reflected in firm performance via
various technological activities and whose ultimate purpose is firm-level value
management via developing difficult-to-copy organisational abilities. Rothwell (1977)
noted that technological innovation is a complex technical/social/economic process
involving an intricate web of interactions, both within and between the firm and its
external environment. Innovation studies demonstrate the pluralistic nature of the
numerous dimensions underlying innovation. Consequently, technological innovation
must be prescriptive, and should preferably lead to the identification of various
management strategies. Recently, Burgelman et al. (2004) further defined Technological
Innovation Capabilities (TICs) as a comprehensive set of organisational characteristics
that facilitates and support the technological innovation strategies of an organisation.
Moreover, Yam et al. (2004) also argued that successful technological innovation
depends not only on technological capability, but also on other critical capabilities in
manufacturing, marketing, organisation, strategy planning, learning and resource
allocation. Consequently, a deep understanding of technological innovation
management processes could help improve firm practices. On the one hand, such
analysis helps provide useful information to management regarding present and
desired levels of TICs, something crucial to achieving and sustaining competitive
advantage.
The KM cycle splits into five separate activities: knowledge acquisition to knowledge
creation, knowledge creation to knowledge diffusion, knowledge diffusion to knowledge
utilisation, knowledge utilisation to knowledge storage, knowledge storage to next
stage knowledge cycle, with each step coping with a particular aspect. Acquisition of
knowledge means that knowledge-based technology yield can be derived by an
organisation internally or externally. Creation involves the internalisation of knowledge-
based technology via collaboration with organisation employees or outside professionals
and then effectively applying existing knowledge to create new knowledge. Diffusion
creates the potential for knowledge-based technology to diffuse out of the department
and into general business processes, and thus can enhance firm operating efficiency and
performance. Utilisation involves maximising the utilisation of the new knowledge
environment for learning from different specialised forms of knowledge and maximising
the value thus obtained. Storage involves setting/embodying knowledge-based
technology to articulate and codify in the report and business process in the organisation
databases; thus, enabling them to be easily accessed and used by organisation
members. Reusing knowledge saves work, reduces communication costs and increases
cost-effectiveness.
Examining the mechanisms of KM enables the shaping and diffusing of
knowledge-based technological activities within the firm, and may result in different
types of innovation activities for promoting innovation behaviour and improving
innovation performance. The next level is knowledge-based technological innovation, in
which the organisation faction is employed to competently and reliably perform
innovation tasks. Innovations provide the critical component of firm competitive
strategy. Most knowledge-based technological innovation is difficult to codify, store and
transfer, and thus technological innovation can be considered as tacit knowledge.
Knowledge-based technological innovation can only be observed through application,
acquired, practice and experience and consequently is difficult to transfer. Consequently,
KM systems can be codified in the form of formulas, designs and reports, further
14 I-Y. Lu, C-H. Wang and C-J. Mao
improving efficiency, ease of transfer and storage, and facilitating the sharing of tacit
knowledge related to technical skills. Again, knowledge-based technologies contribute
significantly to firm innovation capability and become a part of firm core competence.
A third level is competitive advantage: competitive advantage results from OR is based
on the knowledge-based technological innovation available via organisation KM
activities and creative processes. Competitive advantage is difficult to imitate, and
become integral to firm core competence. Three processes that create core competence
can derive from organisational individual creation and collective efforts, which can
be returned to the KM system and stored in the form of new knowledge. These steps
create core competence of knowledge-based technological; additionally, tacit knowledge
is created and maintained over a period of time and high-tech firm practice. This Special
Issue of the International Journal of Technology Management is distinguished by
focusing on integrated technological innovation and organisational KM.
5 Overview of papers
This Special Issue presents eleven papers. All of these papers deal with complex
technological innovation activities such as R&D and KM from the perspective of the
actual marketplace behaviour of firms/organisations.
The first paper was Hännines’ (submitted for publication) ‘The ‘Perfect Technology
Syndrome’: sources, consequences, and solutions’. He proposed that four kinds of
knowledge-based innovation syndromes were embodied in existing organisations,
namely: technological knowledge base, end-user knowledge base, brand knowledge base
and business-logic knowledge base. Technological knowledge involves the technological
development process, which involves innovation adoption activities. End-user
knowledge is a form of problem-solving, which uses innovation methods. Moreover,
brand knowledge involves firm brand equity, products and technological-added value for
innovation activities. Furthermore, business-logic knowledge describes the position and
function of an innovation in relation to firm business operations. These approaches are
cross-functional cooperation in technology-intensive firms. Additionally, besides
deploying the above-mentioned four knowledge bases, he also points out the need to
align these bases with complementary resources, key technological development partners
and develop innovative technological products for specific target groups.
The second paper by Motohashi (submitted for publication) ‘The changing autarky
pharmaceutical R&D process: causes and consequences of growing R&D collaboration
in Japanese firms’, analysed the causes and consequences of the recent increase in
external R&D collaboration among Japanese pharmaceutical firms. He found that large
Japanese pharmaceutical firms engaged in R&D collaboration in which technology
opportunity factor, market condition factor and innovation policy factor. From his
findings, relation factors can be induced from the above-mentioned three aspects. The
technology opportunity factor concerns the qualitative nature of new technologies for
drug R&D, the adequacy of in-house HRs for efficiently establishing external
partnerships and the implementation of more efficient scientific methods and abundant
knowledge, to discovering and screening for new drug R&D. The market condition
factors include steady expansion of the domestic market, share of foreign-affiliated
pharmaceutical firms R&D knowledge, medical system reforms, revisions of regulatory
standards and international alliances. Finally, the innovation policy factor considered the
Technology innovation and KM in the high-tech industry 15
6 Conclusion
knowledge-based technological innovation activities, the authors of these papers not only
provide a starting point for technology management researchers and practitioners, but
also provide a link between technological innovation and KM. We also hope that this
Special Issue can further increase the interest of researchers and practitioners in the role
of technological innovation in KM and the applications of KM.
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