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Verdelis

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Xyzha Margaux Ortega
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8 views3 pages

Verdelis

Uploaded by

Xyzha Margaux Ortega
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Verdelis

All about the company: Verdelis combines "Verde," which means "green" in Spanish and
Italian and represents nature and sustainability, with "Lis," which refers to the fleur-de-lis, a
sign of elegance and grandeur. Together, they represent a brand focusing on eco-friendly
apparel that exudes grace, sophistication, and refinement. This company makes trendy
clothing lines out of sustainable resources like organic cotton, repurposed textiles, and
biodegradable fibers. The company is devoted to fair trade, which ensures that all workers
involved in the production process are paid fairly and work in safe conditions. The company
values transparency in its supply chain and encourages customers to discard or upcycle their
old clothing through a take-back program. This company is in the Sustainable Fashion
Industry.

Mission: To revolutionize the fashion industry by providing stylish, eco-friendly, and


ethically produced clothing that empowers consumers to make conscious choices while
promoting environmental sustainability and fair labor practices. As we all know the fashion
industry contributes significantly to environmental degradation and poor labor conditions.

Creating Shared Value (CSV) in Verdelis:


Shared value is created when Verdelis identifies ways to improve its competitiveness while
addressing social and environmental issues. Verdelis’ approach to CSV centers on three
essential areas: sustainable production, ethical labor practices, and consumer
empowerment.

Reconceiving Products and Markets


The fashion industry is known for being one of the most polluting industries, with fast
fashion contributing to massive waste and environmental damage.
Solution: Verdelis designs clothing lines using environmentally friendly and repurposed
materials. By emphasizing timeless, enduring designs and manufacturing smaller,
ethically managed collections, the brand urges customers to shift away from rapid fashion
and toward more sustainable purchase habits.
Impact:
Social Value: Reduces waste and the environmental footprint of clothing production
while encouraging more responsible consumer behavior.
Business Value: Meets the growing consumer demand for sustainable and ethical
fashion, driving customer loyalty and market differentiation.

Redefining Productivity in the Value Chain


Many fashion supply chains rely on underpaid labor and environmentally harmful
production methods.
Solution: Verdelis collaborates with certified ethical manufacturers that pay fair salaries,
provide safe working conditions, and employ ecologically friendly production methods
such as low-water dyeing procedures, and solar-powered facilities. The company also
uses products from local, organic farmers, which reduces transportation emissions and
helps local economies.
Impact:
Social Value: Improves labor conditions and lowers the environmental effect of the
fashion industry by supporting environmentally educated communities that generate raw
materials and manufacture garments.
Business Value: Creates a transparent, sustainable supply chain that saves money on
waste and inefficiencies while simultaneously appealing to ethically conscious
consumers. Furthermore, it promotes a productive work environment.

Enabling Local Cluster Development


Local communities often lack the infrastructure and skills to support sustainable fashion
industries.
Solution: Verdelis invests in training programs for local artisans and workers, focusing
on sustainable production methods, ethical labor practices, and innovative design. The
company collaborates with local governments and NGOs to support local textile
industries, improving the quality and environmental standards of the local production
process.
Impact:
Social Value: Supports economic development in underserved areas, creates jobs, and
raises the standard of production in local textile industries.
Business Value: Builds a reliable, skilled workforce that ensures product quality and
supply chain stability while fostering positive community relations.
Consumer Engagement and Empowerment
Consumers often lack information about the environmental impact of their fashion
choices.
Solution: Verdelis educates and guides customers on sustainable fashion choices through
marketing campaigns, providing transparency on materials and production methods. Also,
it implements a clothing take-back and recycling program, where consumers can return
old garments to be recycled or repurposed into new designs, reducing fashion waste.
Impact:
Social Value: Encourages responsible consumer behavior and reduces waste by extending
the lifecycle of garments.
Business Value: Builds brand loyalty by engaging customers in sustainable practices and
establishing Verdelis as a leader in ethical fashion.

Verdelis creates shared value by combining corporate success, environmental sustainability,


and social responsibility. Through sustainable product innovation, ethical labor practices, and
community development, the company succeeds in the rising eco-conscious fashion market
while also contributing to a more sustainable and equitable global fashion industry.

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