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Purcommodule3topic 4

Purposive Communication ppt module 3 topic 4

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25 views21 pages

Purcommodule3topic 4

Purposive Communication ppt module 3 topic 4

Uploaded by

jellietfelicilda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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During the learning

engagements, the learners are


able to:
1. Recognize the different types
of texts being shown in and by
different cultures.

2. Evaluate texts reflecting or


depicting cultural differences.
1. Created Text
2. Semi- authentic Text
3. Authentic Text
1. Created Text
- texts made by non-native speakers to
meet specific educational goals. They are
designed for practice and learning rather
than for real-life use.

A textbook dialogue between students


practicing greetings in English.
2. Semi-authentic Text
- texts that take original materials and
change them a bit to make them easier for
learners. They still keep the main ideas but
are simplified or modified for classroom use.

An adapted version of a famous fairy tale that


removes complex language but keeps the original
storyline.
3. Authentic Text
- texts written by native speakers for people
who speak that language natively. They
reflect real-life language use and culture.

A newspaper article published in English


about a local event that native speakers
would read.
• Cultural texts are objects, actions, and behaviors
that show cultural meanings. A photo, food and
clothing also convey cultural messages. Everything
around us the places, people, interactions, rituals,
and rules, can be seen as "readable" texts that can
be studied.
• The key difference between relevant cultural texts
(which connect to your project) and irrelevant
cultural texts (which don’t) lies in the meaning that
people assign to these texts.
How to Evaluate Messages and Images Across
Different Cultures
Cultural Context
- Understand the daily life and values of the culture.
Consider factors like traditions, social structures, and
practices that shape their worldview.

Communication Styles
- Explore how people in the culture interact. This includes
verbal and non-verbal communication, social norms,
and relationship dynamics.
Symbolism
- Recognize cultural symbols (colors, objects,
gestures) that hold significant meaning within the
culture. Understanding these symbols can provide
deeper insights into their messages.

Attention to Detail
- Observe artifacts (clothing, art, tools) and language
used in their communication. Each detail can reveal
important cultural narratives and beliefs.
• In semiotics, "text" is a combination of signs and
mechanisms like metonymy, encompassing
sentences, images, films, or stories. When
combined, they create texts that can be
understood with various meanings for different
groups.

• Cultural texts are multi-dimensional and dynamic,


not limited to one culture, even if they appear to
exclude others. They hold different meanings based
on context and audience.
A cultural text is understood as
having cultural layers of understanding
where groups different in age, race,
nationality, or sexual orientation may
interpret signs differently.
Formal Language
Used in professional settings, it avoids
colloquialisms, contractions, and first-person
pronouns for a less personal tone.

Informal Language
Casual and spontaneous, it is suitable for
conversations with friends and family, often found
in personal emails and texts.
Contractions
- are short forms of words made by combining two
words and leaving out some letters.

Informal Contractions:
• Used in casual conversations, social media, and
informal writing.
• Creates a friendly, conversational tone.

I'll go to the store. (I will)


Don't forget your keys. (Do not)
Formal Contractions:
• Used in formal writing, academic papers, and
official documents.
• Maintains a professional, objective tone.

I will send the report tomorrow. (instead of I'll)


Do not disturb the meeting. (instead of don't)
- is a verb combined with a preposition or adverb that
creates a meaning different from the original verb.

Formal: The project was completed ahead of schedule.


Informal: They wrapped up the project ahead of schedule.

Formal: She assisted her colleague in finishing the report.


Informal: She helped out her colleague with the report.
Slang
-Informal words or phrases that are often specific to a
particular group or subculture, making them less formal and
sometimes hard for outsiders to understand.

Colloquialisms
-Informal words or phrases used in everyday conversation
often specific to a region or community, that may not be
appropriate in formal writing or speech.
Informal: "I’m feeling blue today."
Formal: "I am feeling sad today."

Informal: "That movie was lit!"


Formal: "That movie was very exciting!"

Informal: "She’s in hot water for being late."


Formal: "She is facing consequences for being late."
- Pronouns that refer to the speaker or speakers, such
as "I," "me," "we," and "us," used to indicate the
speaker's perspective.

Informal: We believe the practice is unsustainable.


Formal: It is believed the practice is unsustainable.

Informal: During the interview I asked students about their


experiences.
Formal: During the interview students were asked about
their experiences.
➤ Metonymy is an extension of metaphor in semiotics,
involving various strategies for associating and transferring
meaning between different concepts. Unlike metaphors,
which replace one word with another metonymy focuses
on the relationships and associations between words.

➤ Semiotics is the study of making meaning, the


connection between a sign or symbol. What it comes to
represent and how it is understood by different people.

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