PROPOSAL

ENGLISH BUSINEES PLAN

Supporting Lecturer :
Zia Sidqurrahman,S.Pd.,M.Pd

By :

Wildan Hilmawan NIM. 1239210075

Ilham Aprizal NIM. 1239210072

Habib Yasin Al Quds NIM. 1239210059

Adinda Intan Khaerudin NIM. 1239210045

ACCOUNTING OF ISLAMIC STUDY PROGRAM I-B

FACULTY OF ISLAMIC ECONOMICS AND BUSINESS

STATE ISLAMIC UNIVERSITY OF SUNAN GUNUNG DJATI BANDUNG

2023
 CHAPTER I
INTRODUCTION

Company Name : PT. HIWA

Business Field : Food Products
Product Type : Nugget
Company Address : 144 Cipadung Street, RT 03/RW 04, Cibiru City of Bandung
Phone Number : 081291975557

A. Business Opportunity Identification

Culinary business is one of the promising business ventures. Various types of foods
emerge with a variety of creative ideas. Ordinary foods are transformed into high-quality
dishes with unique flavors. One common food item we encounter is nuggets with high protein
content. However, people are beginning to grow tired of the usual shapes and flavors, and
there's a lack of innovation.
Therefore, there's a need for new innovation in the preparation of nuggets to break
the monotony. We aim to transform nuggets into a healthier, more nutritious option, with
appealing shapes. The advantage of the nuggets we create is their varied shapes, including
round, heart, and star shapes.

B. Product Explanation
To create our product, follow these steps:
1. Mix ground chicken with milk, eggs, sago flour, cornstarch, shallots, garlic, salt, pepper,
sugar, powdered broth, and margarine. Stir until well blended.
2. Prepare an ovenproof dish, grease it with cooking oil. Steam the mixture for 20 minutes until
cooked, then remove and cool.
3. After cooling, dip the mixture into beaten eggs, coat it with breadcrumbs, and store it in the
refrigerator for 2 hours or until frozen.
4. Heat oil and fry until golden brown, then remove.
5. Serve hot with sauce.

C. Business Background
The reason we offer this product is because there is a growing demand for tasty fast
food that is high in protein, and nuggets are widely popular, especially among children.
Another reason we chose nuggets as a business product is because of their easy preparation
and the short amount of time required. As a result, people are turning to fast food like
nuggets.

D. Objectives
a. To profit from this product
b. To promote healthy eating habits
c. To create a food product that is liked by all segments of society, especially among children.
E. Business Potential
This product has a promising business potential. It is well-recognized, economically
priced, and can be enjoyed by people of all age groups. These nuggets can last for
approximately one month when stored in the freezer.
 CHAPTER II
DISCUSSION

A. SWOT Analysis

1. Internal Factors
1) Strength
a. Product Excellence
We offer a healthy food product with an economical price and a delicious taste.
b. Creativity
We offer new creativity in processing by combining various appealing nugget flavors,
including chicken, meat, and vegetables.
c. Easy Availability of Raw Materials
The raw materials for making nuggets are readily available in various types, easy to acquire,
and reasonably priced, enhancing flavor choices.
2) Weakness
a. Lack of Sufficient Experience
The limited experience in starting a business is a weakness that needs to be addressed.
b. Limited Human Resources
The limited human resources as producers or makers of nuggets. Our lack of skills in the
nugget-making process is also a weakness.

2. External Factors
1) Opportunities
a. Large Consumer Base
There is a significant population that enjoys various nugget variations, as nuggets are
convenient and easy-to-prepare foods. The introduction of new nugget variations can offer a
fresh taste to the general public.
b. Marketing System
Our marketing efforts will be relatively straightforward, targeting the campus and residential
areas.
2) Threats
One potential threat is consumer apathy. Sometimes, people are less interested in foods made
from simple ingredients, and contemporary consumer preferences are often dominated by fast
food and imported ingredients.

STRATEGI SWOT Strength Weakness

a. Product Advantages a. Lack of Sufficient
b. Skills and Expertise Experience
c. Easy-to-Obtain Raw b. Limited Human
Materials Resources
 Opportunity a. Implementing c. Continuously
a. Abundant Effective Promotion Training
Consumers Programs d. Learning to Do
b. Marketing System b. Increasing Business with All
Production Available Facilities
and Establishing
Broad Connections.

Threat a. Promoting to a. Improving the

a. Consumer Apathy consumers who are management system
potentially interested b. Enhancing
in our product. promotion
b. Offering the benefits c. Maintaining
of purchasing our product quality
product.

B. BUSINESS PLANNING
1. Goals and Target Market
Our goal is to reach the entire population, regardless of age. Therefore, we initiate
promotion in the vicinity of our residential area and within the student community on
campus. We believe that group-based promotion is more effective. Additionally, we have a
production facility that is accessible to anyone and ready to process orders.
To achieve this, we actively promote our products on various social media platforms
such as Facebook, Twitter, blogs, and more. This is to facilitate orders and purchases of our
products.
2. Financing
1. Fixed cost
Below are some of the tools and resources we use:

No Product Name Quantity Unit Price Total Price

1 Gas stove 1 piece Rp.100.000 Rp.100.000
2 Steamer gas 1 piece Rp.150.000 Rp. 150.000
3 Cylinder 1 piece Rp. 75.000 Rp. 75.000
4 Milling machine 1 piece Rp.120.000 Rp. 120.000
TOTAL Rp. 445.000

2. Variable cost - Per Production

Product Name Total Price Price

Liquid milk 2 tbsp Rp.1000
Egg 3 items Rp.4500
Sago starch 50 gr Rp.3000
Cornstarch 50 gr Rp.3000
 Shallots (puree) 10 cloves Rp.3000
Salt 1 tbsp Rp.500
Pepper powder 1 tsp Rp.500
Granulated sugar 1 tsp Rp.2500
Chicken flavored powdered 1 wrap Rp.500
broth
Margarine 2 tbsp Rp.1500
Sasa ½ tsp Rp.500
Garlic (puree) 5 cloves Rp.1000
Panir
Egg 1 items Rp.1500
Bread starch 200 gr Rp.5000
Frying oil ½ ltr Rp.3000
Tomato sauce As needed Rp.1500
Jumlah Price Rp. 41.500

3. Total Costs
 Total Cost = Variable Cost + Fixed Cost
= Rp. 41,500 + Rp. 445,000
= Rp. 486,500
4. Cost and Price Per Unit
 Fixed costs required for one production cycle: Rp. 445,000 ÷ 8 cycles = Rp. 56,000
 Total production cost per production cycle: Rp 56,000 + Rp 42,500 = Rp 98,500
 Cost per unit: Total production cost per one production cycle ÷ the number of products
produced per month Rp. 98,500 ÷ 60 pieces = Rp. 1,700
 Selling price per unit: Rp 2,000
5. Initial Capital
 Initial capital = Total Fixed Costs + Variable Costs for one production cycle
= Rp 445,000 + Rp 41,500
= Rp 486,500
6. Break Even Point
 BEP price = Total production cost for one production cycle ÷ Production
= Rp. 42,500 ÷ 60 pieces = Rp. 1,700
 Selling price per unit: Rp 2,000
BEP production = Total production cost for one production cycle ÷ Price per unit
= Rp 42,500 ÷ 2,000 = 22 pieces
So, to reach the break-even point, 22 pieces of nuggets must be sold at a price of Rp 2,000
per piece.
7. Profit Analysis
 Revenue: Number of nuggets sold x selling price = 60 x Rp 2,000
= Rp. 120,000
 Total production cost for one production cycle: Rp. 42,500
 Profit = Revenue - Total production cost
= Rp 120,000 - Rp 41,500
= Rp 76,500
 So, the profit obtained by selling 60 pieces of nuggets at a price of Rp 2,000 per piece in
one production cycle is Rp 76,500.
8. Return on Investment
Total Production Cost: Business Profit = Rp 486,500: Rp 76,500
= 6 production cycles
So, the capital will be recovered in 6 production cycles.

C. FEASIBILITY STUDY
1. Location
The production of nuggets is carried out at 144 Cipadung Street, RT 03/RW 04,
Cibiru City of Bandung. This location is quite strategic as it is close to Campus 1 of UIN
Sunan Gunung Djati Bandung. In addition, customers can visit and witness the production
process, as well as place orders directly.

2. Facilities and Infrastructure

In addition to using a production house, we also utilize various social media
platforms, such as blogs, Facebook, Twitter, and others. All these resources are equipped
with procedures for making nuggets.

3. Human Resources
For the initial phase of our business, the available human resources consist of nine
individuals responsible for management, treasury, production supervision, and marketing.
Each of our team members possesses skills in their respective fields, aiming to maintain
product quality, provide excellent customer service, and compete in the market.

D. REAL BUSINESS PLAN

1. Management Plan
1. Marketing Strategy
There are various types of nuggets available in different shopping centers, such as
markets, department stores, and malls. However, the multitude of options and limited
opportunity to taste and customize to individual preferences make these choices less genuine.
Therefore, it is crucial for people to become aware of our product. To achieve this, we have
developed a marketing strategy with the following stages:
a. Product Development
Although nuggets are widely available in different shopping centers, we offer a
distinct and more appealing taste. Our nuggets provide a fresh culinary experience. The
introduction of these nuggets aims to bring new flavors to the world of culinary.
b. Market Area Expansion
The primary marketing area is around our residential region, such as Campus 1 of UIN
Sunan Gunung Djati Bandung. Promotion is carried out through small groups up to a higher
level.
c. Promotion Activities
Promotion is a fundamental part of the marketing process. It significantly influences
the success of a business. Initially, we promote our product through word-of-mouth. Later,
we also use social media platforms, which are prevalent in the online world.
2. Production Strategy
We produce nuggets that are not currently available in the market. We also offer
attractive nugget shapes to consumers, aiming to introduce innovation into the world of food,
specifically in the realm of nuggets. The production process is continuous and ongoing during
available time slots.

3. Pricing Strategy
Price is a critical variable in the business world. It reflects a product's level and serves
as a reference point for evaluating it based on its cost. Our pricing is aligned with our target
audience, specifically lower to middle-income communities. Our prices are adjusted based on
raw materials and various variables. We prioritize food quality and not solely profit.

4. Production Development Plan

Our production development plans include:
a. Expanding our knowledge in the food industry, especially in nuggets.
b. Discovering and inventing new ways to make nuggets.
c. Expanding the variety of nugget flavors.
d. Increasing production.

e. Business Risk Analysis and Mitigation

 CHAPTER III
CONCLUSION

A. Conclusion
Nuggets are a type of food that we create by offering unique and new variations in
flavor and shape. Our product aims to help people get convenient and high-protein fast food
in their daily lives. In the initial marketing stage, we employ word-of-mouth marketing, and
in the subsequent stages, we utilize social media platforms such as blogs, Facebook, and
Twitter. The prices we set are affordable for the lower to middle-income population. We also
offer nugget ordering services.
B. Suggestions
Our product prioritizes the health aspects it contains, setting it apart from nuggets
already on the market. Therefore, skills and expertise are vital in our production.