Foundations to

Business
Communication
BEMM800
Course Handbook &
Assessment
Guidelines

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Course Handbook & Assessment
Guidelines

Table of Contents

Module Description & Module Aims..

…………………………………………………………….3
Module
ILOs……………………………………………………………………………………………
…….4
Graduate skills
……………………………………………………………………………………………..5
Assessment
overview……………………………………………………………………………………6
Assessment Element One- Part A Guidance:..
………………………………………….…..7
Assessment Element One- Part B Guidance…..………….………….
………………….….10
Assessment Element Two
Guidance………………………………………………………………16
General Assessment Advice &
Information……………………………………………………19
How to Submit Your
Work…………………………………………………………………………..20-21
Assessment
Criteria……………………………………………………………………………………22-
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Module Description
This module is designed to support your transition to postgraduate level
study in the use and practice of communication skills around your
programme assessments. This module will provide you with key
foundational communication skills in reading and writing that you can take
into your other courses on the programme as well as into future business
employment. A core focus of this module is to help you develop
foundational knowledge in critical reading and writing skills. As a critical
reader, you will learn how to evaluate academic writing, and how
researchers communicate a coherent and convincing argument. As a
critical writer, you will learn techniques on how to develop and position
your own arguments. As part of this experience, you will learn how to
leverage academic scholarship within your work.

Module Description- intentions of the

module
The core aim of this module is to improve student communication skills as
they relate to the MSc International Business programme, as well as to
establish key communication skills for future employment.
One challenge faced by all new postgraduate students is acclimating to a
new programme of study. Students are required to quickly calibrate their
existing communication knowledge base with programme expectations in
order to address any potential skills gap. The problem is that students
often do not realise how significant their communication skills gap is until
after they have completed a full-term of study. This post-reflective form of
student practice means that students often complete a full-term of study
before understanding areas that they need to address.
In addition, business research has demonstrated that there is a gap
between the communication skills required by business practitioners and
those skills delivered by new graduates. Many graduate employers have
actively called for formal postgraduate training in communication skills. A
core aim of this module is to put business communication skills at the
heart of the MSc International Business curriculum. Students will be able
to take the skills learned in this course directly into future business
employment.
This course aims to deliver specialised sessions in business
communication. Students will develop strategies to help them become
better communicators on their programme and within business industry.
Students will receive formal training in business communication with an
aim to incorporate these strategies into their own worldview. Through a

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series of lectures and interactive role-plays, students will be equipped
with practice-based knowledge that they can take into the workplace.

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ILOs
These Individual Learning Outcomes (ILOs) define the knowledge and skills
you need to develop and demonstrate in order to successfully pass this
module.
Module-specific
On successfully completing the module you will be able to...
 1. Display effective communication practices.
 2. Develop the ability to understand and disseminate knowledge to
a wider audience.
Discipline specific
On successfully completing the module you will be able to...
 3. Critique research, evaluate arguments and position your
arguments within a wider debate.
 4. Build effective, persuasive arguments.
Personal & Key aims
On successfully completing the module you will be able to...
 5. Produce reports showcasing developments in reading, writing and
communication skills
 6. Work effectively independently.

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Graduate skills
This assessment will help you to develop the following professional skills,
critical to your future employability and career aims:

This assignment is particularly focused on evidencing the skills of:

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Assignment overview:
Length: 3,500-word individual assignment

The final submission for your Individual Assignment will consist of three,
equally weighted submissions. Each submission is worth 33.3% of your
overall mark. The final submission is equivalent to a 3,500 word
individually written assessment. All three elements of your submission will
be due on the same day. What follows is a breakdown of your submission.
There are components to your assessment on this module.

Element One Element One Element Two

Deadline TBD TBD TBD
Type Individual Individual Individual
Title Part A Part B Narrated
Using Literature in Technology Presentation
Reflective Writing Enhanced
Communication
Word 1,250 words 1,000 words 3-4 minute
count narrated
(equivalen presentation
t) (1,250 words
equivalent)
Value in 33.3% 33.3% 33.3%
module
ILOs ILO’s ILO’s ILO’s
assessed
Graduate 1-6 1-6 1, 2, 6
skills
developed

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Assignment: Element One
Part A: Using Literature in Reflective Writing
Objective:
The objective of this element of the assessment is to reflect on a current
issue within international business. You will select a recent, newsworthy
business article that you find relevant to studying an international
business degree. You will be provided with a list of international business
resources where you can select an article that you find interesting (note
the news article must be written in English).
Your task is to write a reflective paper that describes and explains in an
introspective, first person narrative, your reactions to the content of this
article and the international business issue discussed. Please note that I
am not asking you to give me a summary of this article, I am asking you
to focus on how you interpret the article and understand the implications
of the article in relation to your own opinion, your own personal
assumptions and your own lived experiences. The aim is then discuss
what you think the implications are for international business. You will
use literature to help you support your answers. Remember that
you are the central object of the paper, not the research materials.
A reflection paper is an essay that requires you to express your opinion on
a topic. In the paper, you will analyse and reflect upon how the subject
matter of this article has shaped your thoughts and opinions on your
chosen international business issue. In addition to expressing your opinion
on this issue, you will need to use literature (both academic and
practitioner) to help you substantiate your arguments. Your essay will
need to feature approximately seven to ten separate references,
which will come from both academic and practitioner literature.
Reflective writing can help build a bridge of relevancy between theoretical
knowledge and the real world. By engaging in this form of writing, you can
gain a deeper understanding of underlying theories and their analytical
properties as they apply to international business practices. Reflection
papers can help you see the big picture associated with international
business by forcing you to think about the connections between scholarly
content, your lived experiences outside of University and current events.
This process fosters a broader, macro-level understanding of your
experiences in relation to what is being taught in your international
business program.
Finally, a core objective of this assignment is to help you to develop your
business communication skills. Reflective writing offers you a way to
consider how your own knowledge and skills fit within professional
international business practice. This essay will give you the opportunity to

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communicate those ideas in ways that are personal and relevant to you. It
will also help you to identify supporting scholarship that helps you to add
validity to your position and approach to an international business issue.

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Resources for a news article related to international business for
this assignment:
Please select one article on international business that you find interesting
and relevant to you.
Please note that for the Financial Times, the Economist, Harvard Business
Review, and Mintel, you will need to access these resources through the
library database page.
BBC International Business Webpage:
https://www.bbc.co.uk/news/topics/c4nrdv135zet
The Economist:
www.economist.com
Financial Times (FT):
www.ft.com
Harvard Business Review: Go to the library homepage and search for
“Harvard Business Review”
www.hbr.org

Mintel: Mintel can only be accessed through the library databases. Some
students might find this resource interesting for industry trends and
reports. Please note that the Mintel reports are the longest articles/
reports on this list.
www.mintel.com
The Wall Street Journal (WSJ): The WSJ can be accessed through
ProQuest, which is a library database.
www.wsj.com

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Structure for Part A: Using Literature in Reflective
Writing:
Title:
Your choice of title should include the keywords that will indicate to the
reader what international business issue you are exploring and the focus
of your argument.

Introduction (150-200 words):

Your introductory paragraph should include a statement of your purpose,
which is to review your selected text (give the name(s) of the authors, the
title of the article, the date of the publication, and the source of the
publication). The introduction is arguably the most important element of
your paper as it achieves three important goals:
1. It positions your reflection relative to the international business
issue at hand.
2. It creates a coherent structure for you as a writer. The structure you
introduce in the introduction will feature in the body of the essay.
3. It helps orientate your reader to what you are arguing. It helps your
reader understand your subject position as an author, the
importance of the issue at hand and your relationship to that issue.
Your introduction should set the tone for your readers by giving them an
overview of:
 What international business issue are you looking at?
 Why is this issue important (i.e. for you and for international
business)?
 What do you intend to argue? Addressing this question will help you
to structure the body of your essay.
Again, your introduction to your paper frames your arguments as a writer.
It channels your writing into a specific structure. For your reader, an
introduction helps them to understand the positioning of your work and
what arguments will follow.

Body (925 words):

You will likely write three or four paragraphs in the body of your essay. You
will want to try avoid overly long and lengthy paragraphs. Each paragraph
should contain a topic sentence that provides a context for the point that
you are trying to make in that paragraph.
The structure of the body is derived from how you framed your arguments
within your introduction. The body of the essay is the opportunity for you
to highlight your opinions and thoughts regarding your international
business topic. It is an opportunity to draw from your previous experiences

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or knowledge of the issue at hand. It is also the opportunity to use
scholarship (practitioner and academic) to help you support the reflection
you are putting forth.
Try and think of the body of the essay as having ‘themes.’ Themes are
coherent ideas related to the international business issue you addressing.
The body of the essay might have two to four themes that you want to
develop. These themes are ways of ‘looking at’ the issue at hand.

Conclusion (100-125 words):

Your conclusion is an opportunity to summarise and reinforce the ideas
and opinions that you have developed within the body of your essay. It is
an opportunity to highlight what you have learned through your analysis
of the international business issue you have chosen and areas for further
learning.

Appendix:
Your appendix should feature a copy of the article you are using for this
essay. This does not count in your word count.
Assessment Submission:
You will submit 1 PDF document, which will also contain Assessment
Element One Part B, as well as the job description and PowerPoint
screenshots of Assessment Element Two.

-----------------------------------------------

Assignment: Element One

Part B: Technology Enhanced
Communication
Objective:
The objective of this assessment is to demonstrate proficiency in using
ChatGPT to develop a compelling and informative text about the
relevance of studying international business. This task encourages you to
use AI technology as a supportive tool in the development of persuasive
content while also demonstrating your understanding and knowledge of
international business concepts and literature. This element of the
assessment will challenge you to think critically about how you can use
technology as a foundation to construct a stronger, more personal
argument. You will learn how to use technology to be a better business
communicator.

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Instructions:
Task outline:
All students will be given the same text generated by Chat GPT with the
title "Why study international business?” (see below).
Your task will be to rewrite and refine this text to make it a stronger piece
of content, targeted at the audience listed below.
This content is designed for promotional use by the University of Exeter
and should represent a professional but authentic ‘student voice’ to
complement the main University programme information.
As part of this exercise, you will ‘reword’ the Chat GPT narrative by adding
your own reflective narrative to pinpoint what you have changed, why and
your reflections on the process of rewriting the text. While it is fine to
directly use some ChatGPT sentences within your draft, try to strengthen
the text using your own words. ChatGPT should be the idea generator here
and you should be the content developer here.

The target audience for the message ‘Why Study International Business’:
1. Prospective Students: individuals who are considering applying to
the University of Exeter and want detailed information about the
course, including its content and potential career outcomes.
2. Parents and Guardians: Parents and guardians of prospective
students may visit the website to gather information about the
courses their children are interested in pursuing. They may want to
understand the course's overall quality, reputation, and relevance to
future career prospects.
3. Employers and Industry Professionals: Some employers and
industry professionals may check the university's promotional
materials to measure the course’s quality and identify potential
sources of talent.
Rewriting the text: Rewrite the text yourself or use a combination of both
the OpenAI ChatGPT interface and your own changes. Ensure that
references and/or citations are added to support the arguments and data.
Content Criteria: The revised text should cover the key reasons and
benefits of studying international business. Ensure that the content
includes aspects such as career opportunities, industry trends, relevance,
impact on businesses, and the evolving international business landscape.
Please consider the target audience carefully to develop adequate
content.
Word Limit: Your re-worded generated text should be 600 words + 10%
and your reflective narrative of how you enhanced, modified or added to
the re-worded text should be a further 400 words + 10%

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Structure and Flow: Organise the revised text logically, with clear
introductory, main body, and concluding sections. Maintain a smooth flow
of ideas and arguments throughout.
Presentation: It is important that you include your narrative comments &
reflections of how you changed the ChatGPT generated content. Where
you have changed the text, you should provide specific and detailed
footnotes to outline and justify your revised text. Please do not use the
‘track changes’ function to word as this will make it difficult to read. Any
changes to the ChatGPT generated content should be noted in the
footnotes.

Reword the following ChatGPT text:

Question: Why study International Business?
The ChatGBT response:

Studying international business is valuable for several reasons:

1. Global Perspective: It provides a broader understanding of the
global marketplace, helping you comprehend how businesses
operate in different cultural, economic, and legal environments.
2. Career Opportunities: Knowledge of international business can
open up career opportunities in multinational corporations,
allowing for roles in various countries and markets.
3. Cultural Awareness: You gain insights into cultural differences
that affect business practices and management styles, which is
crucial for successful cross-cultural communication and
negotiation.
4. Competitive Edge: Companies highly value employees who
understand international markets and can adapt to the dynamic
global business environment.
5. Networking: International business programs often offer
opportunities to connect with a diverse set of people, expanding
your professional network across borders.
6. Language Skills: Often, these programs encourage learning
foreign languages, which can enhance communication skills and

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 marketability.
7. Adaptability: The skills gained can make you more adaptable
and open-minded, capable of handling various challenges in
different international settings.
Overall, studying international business equips you with the tools
necessary to succeed in an increasingly interconnected and
interdependent world.

An example of how you might re-word a ChatGPT text and include

footnotes:
Here is an example of how you might reword the ‘why study international
business’ ChatGPT text. I am not looking for an exact replica of what I
have written here. I am looking for you to work with ChatGPT to generate
your own version. I do however expect that the text will have 3-5
references.

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References:
Kunle, A. L. P., Akanbi, A. M., & Ismail, T. A. (2017). The influence of
marketing intelligence on business competitive advantage (A study of
diamond bank Plc). Journal of competitiveness, 9 (1).
St. John, M., Swanston, B., Bartachek, A. (2024). What can you do with an
international business degree? 5 Jobs to consider. Forbes Advisor.
https://www.forbes.com/advisor/education/business-and-marketing/what-
can-you-do-with-an-international-business-degree/
Meyer, E. (2015). When culture doesn’t translate. Harvard Business
Review, 93(10), 66-72.

Body Word Count: 645

Footnote Word Count- 360

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Citations and references: You should include external sources or statistics
and should reference these using the APA style of referencing. These
should be cited in the text itself and then written in full in a reference list
after the rewritten content and footnotes. Do NOT use the footnote
feature to reference your sources as this is not the APA style.
Assessment Submission: You will submit a PDF document with the revised
text and footnotes as outlined above. In the footnotes, you should discuss
your approach to interacting with ChatGPT, any challenges faced, and the
overall effectiveness of the AI tool in helping you create your final blog.
You will submit 1 PDF document, which will also contain Assessment
Element One Part A, as well as the job description and PowerPoint
screenshots of Assessment Element Two.
Note :
This assessment provides an opportunity to explore the relationship
between human creativity and AI technology. While ChatGPT can assist
you in generating content, your understanding of international business
concepts and your ability to structure arguments coherently remain
paramount. Focus on integrating AI-generated content seamlessly into
your writing to create a compelling narrative.

-----------------------------------------------

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Assignment: Element Two
Narrated Presentation
Objective:
The objective of the final component of your assessment is to help you
develop your own personal business communication skills and how this
might translate into the job market. I would like you to consider how you
might best position yourself for employment after graduation.
In this exercise I would like you to write your own job advertisement, using
ChatGPT, for what you would consider your ideal role upon graduation.
You will need to use the ChatGPT prompts to adjust the description of your
job until it best fits the type of job you want to target. (Alternatively, you
may use a job description from your ideal graduate scheme, internship or
job role, you can use this in place of ChatGPT if you like.). The point of the
exercise is for you to start thinking about how you might best
communicate your experiences to a future employer.
Students who graduate from an MSc International Business programme
often work in the following fields:
 Management Consulting
 Brand Management
 Human Resource Manager
 Business Development Consultant
 Global Supply Chain Manager
 Management or Marketing Analyst
 Financial or Wealth Management
 Procurement Manager
 Investment Banking
The list here is not exhaustive but might give you an idea of the type of
role you might be interested in upon graduation.
I would like you to take the job description that you generated in ChatGPT
(or a real job description) and give a 3-4 minute narrated video
presentation discussing why you think you are suitable for the role.

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Here is an example of a simple ChatGPT generated international business
role:
Job Description:
As the International Business Development Manager, you will play
a key role in identifying and developing new business opportunities in
international markets. You will work closely with cross-functional teams,
including marketing, finance, and legal, to create strategies that drive
growth, build partnerships, and expand the company’s global reach. This
is a unique opportunity for a motivated professional to thrive in a fast-
paced, international environment.
Key Responsibilities:
 Identify and evaluate new international business opportunities and
markets.
 Develop and implement market entry strategies, including
partnerships, joint ventures, and acquisitions.
 Build and maintain strong relationships with key stakeholders,
clients, and partners across global markets.
 Monitor international market trends, economic changes, and
competitor activities to ensure the company remains competitive.
 Collaborate with the marketing team to tailor global campaigns
and product offerings to meet local market needs.
 Provide leadership in managing international projects, including
resource allocation and timeline management.
Qualifications:
 Bachelor’s degree in International Business, Business
Administration, or a related field (Master’s degree preferred).
 Strong understanding of international trade, cultural differences,
and business practices.
 Excellent communication and negotiation skills.
 Ability to work independently and collaboratively in a multicultural
environment.
 Willingness to travel internationally.

Target audience for the message

The target audience for your narrated presentation would be the
recruitment manager of the company that is listing the job position. You
will need to tailor your message. You will want to highlight your interest in
applying for the role, highlight how you meet the key responsibilities of
the role and how you have the prerequisite qualifications for the role. You
want to try and convince this manager that you would be a good fit for
this position. You also want to convince this manager to choose you over
another candidate.
Structure and Flow:
I am the only person who will watch your narrated presentation. Try and
act relaxed and make eye contact with your camera. Try to speak

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naturally as if this were an interview narration rather than reading line-by-
line. Consider your posture and dress. Act professionally. If possible, smile
every now and then. Remember, this assessment is about you and what
you offer.
The narration doesn’t have to be perfect. You may make mistakes while
narrating. Correct them in real time and move on. I am not going to mark
you down if you make a mistake. Try and record your narration in one
sitting. Please don’t record elements of the narration and edit them
together. Try and create a natural flow to the presentation.
The narrated presentation should last 3-4 minutes and you should have 2-
4 slides (plus one additional slide(s) which contains the job description).
Please consider the setting of your narration and do this in an area where
there is minimal background noise.
Submission:
The 2-4 presentation slides (plus the slide(s) that contains the job
description) should be included in the pdf file submission for Element One
(Part A and Part B) of your submission.
For the narrated video, you will need to use zoom or Microsoft Teams to
record your presentation.
Zoom- use your university registered zoom account:
Click new meeting

When you are ready to record, it will be at the bottom of your screen and
record to the cloud (please ensure you are screen sharing your
powerpoint):

When you have finished, press stop recording:

The recording will be sent to your University e-mail address where you can
download the MPEG4 video (this will take a few minutes). You can upload
the MPEG4 video as your narrative presentation submission.

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Microsoft Teams:
Select the meet now function in teams. When ready, record your narrative
(please ensure you are sharing your powerpoint).

When finished, the video is stored in your onedrive account. Login to your
Exeter Onedrive and select apps.
You will find your video in the stream app:

Download the MPEG4, for submission. This will be a second submission

point that differs from your pdf submission.

General Assessment Advice and Information

Word count
 Submissions must not exceed the stated word count (+10%). Any
additional text beyond this limit will not be considered in the
marking process, thereby limiting your opportunity to score well on
this module.
 If you choose to write less than the recommended word count, you
may do so but will be limiting your chances to score well on this
submission.
 The header page, index, appendix and reference list are not
included in the word count.
 In-text references and headings are included in the word count
 Additional page limits may be provided to help you produce a
tailored, succinct and focused submission
 If you choose to ignore this page limit guidance, you will impact
upon your ability to meet the ‘Structure & scope’ marking criteria.

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 Content which significantly exceeds the word count may be
excluded from the marking process.
 Text in tables and charts is not included in your word count.
However, please note that tables and charts are usually visually or
data-focused and rarely include extensive text. Always consider the
legibility and effectiveness of your charts as a means of
communication. If text is not legible (recommended no smaller than
9 point font) it cannot be considered in the marking criteria and
similarly, if your chart is not an effective means of communication,
you may be marked down in the ‘Presentation’ section of the
marking criteria.
Referencing
 Please use APA 7th Edition style referencing for your in-text citations
and reference list.
 A detailed A to Z guidance on referencing is available on ELE:
https://ele.exeter.ac.uk/course/view.php?id=6748&section=3
 In addition, you can use your University login to access Cite Them
Right, which contains a range of useful referencing information
https://www-citethemrightonline-com.uoelibrary.idm.oclc.org/Home
Style & Presentation
 Minimum 12-point font for text, 9 points in tables and charts.
 You are encouraged to include relevant figures/tables/images in your
essay, referenced below the figure itself. Further details on
referencing charts and figures can be found in the Business School
guidance (link above)

How to submit your work

 Please submit your written assessment element one a single PDF
file. This submission will include Assessment Element One (Parts A
& B) as well as the screenshots from your work for Assessment
Element Two. Element Two will show your job description as well as
2-4 powerpoint slides you used in your presentation. All submissions
must be readable files.
 Element two will be either a Zoom or Microsoft Teams, MP4
recording.
 The submission link will be emailed to you in advance by student
services. Student services will provide you the submission links and
format of the submission portal through the Exeter Learning
Environment (ELE).

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  Failure to submit on time may incur a penalty and could be capped
at the pass mark. Please see Business School Guidance on late
submissions for further information.

Academic Integrity
Plagiarism and collusion are serious offences and will not be tolerated.
Your work must be your own and correctly referenced using the Business
School standard APA format. For further support please visit the
Referencing pages of the Academic Development Resources.

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Criterion/ Mark 0-39 40-49 50-59 60-69 70-85 86-100
Independence of Uncritical and Critical evaluation Evidence of occasional Critical evaluation and independent Contains novel/ original This works exceeds the
thought and strength un-reflective limited only to a few independent and critical thought are evidenced. Important ideas, the work shows normal standard for
of reflection work, relying expressions of opinion, thought although largely considerations are given towards the self excellent critical distinction as
mostly on overly descriptive. The descriptive. The self- and how a topic/ theme have influenced evaluation of self, topics described in the 70-85
descriptive self-reflective insights reflective insights are opinion. There is depth and insight and ideas. There is clear band. It demonstrates
arguments and are superficial and lack limited by either associated with the work, but at times it is demonstration of the exemplary knowledge
unsubstantiated depth and criticality. inconsistent or incoherent overly descriptive. The work would benefit author's own self and understanding of
claims. reasoning. from a clear self-subject position considered. It is well- self-reflexivity.
throughout the work. The work is to the reasoned and linked
level of a merit. throughout. The self-
reflective insights are
not overly descriptive,
but have the right
balance of reflection,
criticality and the impact
upon the author. The
work is exceptional and
at the top of the cohort.
Understanding and Subject matter Evidence of knowledge, Subject matter adequately Familiarity with subject demonstrated, Ability to contextualize This works exceeds the
familiarity of literature treated as set of but only basic understood, with some including some complex connections subject within wider normal standard for
associated with your discrete bits of connections made connections made. Some between elements. There is a strong frameworks and distinction as
topic/ themes knowledge. between items. The self- key debates in literature grounding in literature and debates critically explore described in the 70-85
reflection does not link are identified, but the relevant to the topic. A more robust connections, band. The writing
to the literature used or essay lacks a depth and understanding (or use) of the literature you demonstrating a depth contains novel
lacks depth in understanding of the have drawn from would have pushed your of understanding of theoretical insights
understanding or lacks literature used or lacks the mark higher. The work is strong and to the relevant theoretical and understanding of
the use of literature. use of literature. level of a merit. frameworks. Your ability the main concepts of
to articulate clear the chosen theoretical
debates and area. It shows special
understanding from appreciation for
literature is exceptional. potential theoretical
You clearly understand limitations and
the debates within your ambiguities in
topic/ theme. The work literature.
is exceptional and at the
top of the cohort.
You demonstrate the Unclear Argument patchy and The essay shows some A clear and structured argument. Most of The argument is pursued This works exceeds the
ability to link reflection structure or inconsistent. An support through self- the argument is supported with links to clearly and in a balanced normal standard for
to broader debates argument outpouring of emotion reflective thought, linkage literature and to self-reflection. At the same and authoritative distinction as

24
within the chosen evident. with little to no linkage to the concepts and the time the essay lacks some key insights into manner. The structure of described in the 70-85
topics/ themes/ to literature. Largely literature. The structure of how the self-reflection is linked to the key the argument is well band. The author
literature. There is a conjecture with little in the argument is let down arguments put forth within the chosen supported by evidence demonstrates
clear relationship the way of supporting by some unsound topic/ theme and literature. A stronger and informed exemplary knowledge
between the self- evidence or linkage to inferences or inter-linkage between the self-reflection judgement. The thread of the subject,
reflection, the topic/ concepts or literature. unsubstantiated assertion. and literature would push your mark higher. of the argument is cognitive skills and
themes developed A stronger grounding in The work is to the level of a merit. obvious throughout. reflective skills. The
AND the literature. how your self-reflection is Clear self-reflection and author is able to
linked to literature is clear linkage to a seamlessly link their
needed. broader field of self-reflection to the
understanding are described theoretical
evidenced. You provide field of practitioner
key insights in to your knowledge.
chosen literature. The
work is exceptional and
at the top of the cohort.
Presentation, The quality of This essay or video is There is evidence of a The positioning and structure of the paper The writing style or oral The work is of
structure, style and written and presented as discrete structural framework in or video and the arguments are clear. The arguments are clear, publishable quality
flow of arguments verbal bits of knowledge. There the essay or video that essay would benefit from a clearer linkage concise, fluent and within only minor
including the ability to expression is an inability to link your positions the work to the between topics/ themes. Creating readable, significantly amendments. The
link the essay or video undermines the arguments together into reader. However, the work transitions in the argument would help to enhancing the overall video is something
together into a ability of the a coherent picture. lacks key arguments, make those linkages more clear. While the quality of the that could be used in
coherent argument. work to Some sources are structure and linkage author has clearly articulated individual submission. The author teaching future
Includes strength of communicate acknowledged but there throughout. A clearer topics/ themes there are occasional lapses has clearly articulated cohorts. The work
references and ideas. The essay are significant gaps or framing of your ideas where the linkage to literature or self- topics/ themes and would likely receive
integration of is difficult to inconsistencies in the through the development reflection are not fully developed. There is demonstrates the ability that judgement if
literature. read or your format and argument. of themes/ topics and evidence of arguments that link the essay to link these themes submitted to a peer-
video is The essay or video lacks their inter-relationship or video together with occasional minor together. The work is reviewed journal on
disjointed. a clear flow and would push your mark lapses. The work is to the level of a merit. clearly positioned and reflexivity.
There is little to structure. higher. there is a logical flow
no evidence of and sequence to the
external arguments that balance
support or self-reflective thought
linkage to with arguments
international grounded in literature.
business. The essay or video
features an inter-linked
debate throughout. The
work is exceptional and
at the top of the cohort.

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