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Structures

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222503016
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DEPARTMENT: COMPUTER ENGINEERING

NAME SURNAME: SELMAN TURAN


STUDENT NUMBER: 212503005
COURSE TITLE: BUSINESS ENGLISH
INSTRUCTOR : SEMRA KARAALİ
CONTACT ADDRESS:[email protected]
 Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making
the Internet work since 1984. Our people, products, and partners help society
securely connect and seize tomorrow's digital opportunity today. Founded in 1984
by a small group of computer scientists from Stanford University, Cisco engineers
have been leaders in the development of Internet Protocol (IP)-based networking
technologies since the company's inception. This tradition of innovation continues
with industry-leading products in the core areas of routing and switching, as well as
advanced technologies in areas such as Unified Communications, Network
Security, Video, Virtualization and Cloud Computing.
Cisco enables people to
make powerful
connections- whether in
business, education,
philanthropy, or creativity.
Cisco hardware, software,
and service offerings are
used to create the
Internet solutions that
make networks possible--
providing easy access to
information anywhere, at
any time.
Vision:
 Cisco's vision is aimed at changing the way we work, live, play, and
learn.

Mission:
 Cisco's mission is to shape the future of the Internet by creating
unprecedented value and opportunity for our customers, employees,
investors, and ecosystem partners.
 Data center and cloud networking
 Internet, cloud, and endpoint visibility
 Industrial IoT
 Network security
 Networking software
 Chuck Robbins is the Chief Executive Officer, Cisco
 Incorporated on December 10, 1984 in California
 Went public on February 16, 1990. NASDAQ NM: CSCO (Common Stock)
 FY’16 revenue $48.7 billion
 Powering an inclusive future for all.
 Visibility.Insıght.Action.That’s Cloud smart by Cisco.
 Smarter building.Stronger planet.
 CHUCK ROBBINS:
 Robbins began his career as an application
developer for North Carolina National Bank.
He joined Wellfleet Communications followed
by a brief tenure at Ascend Communications
before joining Cisco in 1997.

 Robbins filled various posts at Cisco,


including senior vice president of the
Americas and senior vice president of
Worldwide Field Operations, a role in which
he led Cisco's Worldwide Sales and Partner
Organizations and built out Cisco's
partnership program.
 Hardware Sales:
Cisco generates money by selling networking hardware like switches, routers and wireless
access points, security devices, collaboration equipment, and data center equipment. Currently,
hardware sales generate more than 50% of Cisco’s revenue.

 Licensing
Cisco has various software licensing models like term-based licenses and subscriptions.
Each licensing model generates money for Cisco. Cisco’s customers can freely choose the
licensing option that suits their needs. The company has a cloud-based licensing solution
known as smart licensing that helps its customers easily activate licenses, transfer licenses
between devices, and monitor license usage.
 Services
Cisco renders services like consulting services, managed services, cloud services, and technical
support. Each of these services generates money for the company.
 Cisco Systems is leading the competition with the most complete converged
networking solutions that scale from large enterprises to small branch offices,
providing your company with the most comprehensive voice, video, and data
solutions available today, as well as the network expertise and support to make
convergence a reality.

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