TLU Internship Report
TLU Internship Report
ENGLISH DEPARTMENT
INTERNSHIP REPORT
Student’s full name: Le Van Duc
Student code: A37072
Class: NE32a8
Supervisors:
Company: TST CO., LTD
Period: 2 months (From November to January)
Position: Sales Intern
Firstly, I would like to express my honest appreciation towards the School Board of
the Thang Long University, the academic staff, especially the lecturers of English Department
who are always rooting for us. Thanks for giving us such the precious knowledge of English
language and creating favorable conditions for us to implement the internship.
Thirdly, I would like to express my special gratitude and appreciation to Mr. Bui Xuan
Tung, the owner and manager of Thai Ha Trading and Service Technology Company Limited,
who doubled as my direct supervisor allowing me to implement my internship and also for
giving me a welcoming and heart-warming feeling during my internship.
Finally, many thanks to all my friends and intern group members who are always by
my side and be my supportive partners. Thank you for sharing invaluable knowledge and
various empirical experiences as well during the internship. I also yearn to send my grateful
heart to my family who came with me through difficulties during the internship.
Once again, I would like to thank for all of your help during my internship.
i
TABLE OF CONTENTS.
ACKNOWLEDGEMENT.........................................................................................................i
TABLE OF ABBREVIATIONS.............................................................................................iii
TABLE OF FIGURES............................................................................................................iii
2.4. Support customers before and after sales to optimize service experience..............10
PART 3: SELF-EVALUATION............................................................................................13
3.1. Strengths.......................................................................................................................13
3.2. Weaknesses...................................................................................................................14
ii
TABLE OF ABBREVIATIONS
TABLE OF FIGURES
iii
PART 1: COMPANY PROFILE
Thai Ha Trading and Service Technology Company Limited (TST Co., Ltd)
was founded on July 1, 2002, by Mr. Bui Xuan Tung, who is the current director and
legal representative of the company. The company started as a small business that
provided information technology services and other related services to customers in
Hanoi and nearby provinces. The company was established with the vision of
providing high-quality information technology services and solutions to customers in
various fields and sectors.
In 2008, the company faced a major challenge due to the global financial crisis,
which affected the demand and budget of many customers. The company had to
reduce its staff by 30% and cut down some of its projects. However, the company
managed to survive the crisis by focusing on its core competencies and expanding its
customer base. The company also invested in training and developing its human
resources, especially in the areas of technical skills, communication skills, and
customer service skills. The company gradually recovered from the crisis and regained
its growth momentum.
The company has a simple and flexible organizational structure, which consists
of four main departments: Administration, Sales, Technical Support, and Research and
Development. The director is the head of the company and oversees the overall
operations and performance of the company. The director is assisted by the deputy
director, who is in charge of the administration department. The administration
department handles the financial, legal, and human resource matters of the company.
The sales and marketing department is responsible for finding and maintaining
customers, promoting the company’s products and services, and developing business
strategies. The technical support department provides technical assistance and
solutions to customers before and after sales. The research and development
department conducts market research and data analysis, develops new products, and
services, and improves the existing ones. The following diagram shows the
o Legal: The legal section handles the legal issues and contracts of the
company. This section also advises the company on the legal aspects and
implications of its business activities and decisions.
o Human Resource (HR): HR manages the recruitment, training,
development, evaluation, and compensation of the company’s
employees.
Sales Department: The sales department performs the following functions and
tasks:
Hardware and software systems: The company designs, develops, and delivers
hardware and software systems that are customized and integrated to meet the
specific needs and objectives of the customers. The company’s hardware and
software systems include:
The company achieved remarkable business results in the last 1 year, despite
the challenges and uncertainties caused by the COVID-19 pandemic. The company’s
performance in 2022 can be summarized as follows:
During the internship period, I was assigned to work as a sales intern in the
Sales Department of TST Co., Ltd. My main tasks were to support the development
and implementation of business strategies through market research and data analysis,
support customer file management, support finding and maintaining potential
customers and expanding the network, and support customers before and after sales to
optimize service experience. I also performed some other tasks such as photocopying,
printing, sorting documents, and translating documents. The following sections
describe the tasks and activities that I undertook during the internship.
One of the main tasks that I performed during the internship was to support the
development and implementation of business strategies through market research and
data analysis. This task involved conducting market research and data analysis to
identify the needs and preferences of customers, the trends and opportunities in the
information technology market, the strengths and weaknesses of the company and its
competitors, and the best ways to promote the company’s products and services.
Particularly, the task entailed the following steps:
Step 1: Identify the objectives and scope of the market research and data
analysis. For example, the objectives could be to understand the customer needs and
preferences, to assess the market size and potential, to evaluate the competitors and
their strategies, to identify the opportunities and threats, and to formulate
recommendations and action plans.
Step 2: Collect the relevant information and data from various sources, such as
online databases, websites, reports, surveys, interviews, and observations. For
example, I used the online databases of the General Statistics Office of Vietnam, the
Ministry of Information and Communications, and the Vietnam E-commerce
Association to collect information and data about the information technology market
in Vietnam and its trends and prospects.
Step 3: Process and analyze the information and data using various tools and
techniques, such as Excel, SPSS, and SWOT analysis. During the process, I used
Excel to organize and summarize the information and data into tables and charts, SPSS
to perform the statistical analysis and tests, and SWOT analysis to identify the
strengths, weaknesses, opportunities, and threats of the company and its products and
services.
Step 4: Present and report the findings and results of the market research and
data analysis to the relevant stakeholders, such as the director, the deputy director, the
sales and marketing manager, and the business development manager. Particularly, I
was given the opportunity to prepare a PowerPoint presentation and a written report
that highlighted the key findings and results of the market research and data analysis,
as well as the recommendations and action plans for the company to improve its
performance and competitiveness in the information technology market.
Another task that I performed during the internship was to support customer file
management. This task involved managing the customer files, which contained the
information and records of the current and potential customers of the company, such as
their names, contact details, purchase history, feedback, etc. The steps are as follows:
Step 1: Create and update the customer files using the company’s CRM
(customer relationship management) system. In this task, I was directed and guided to
create and update the customer files with the information and data such as the
customer’s name, contact details, products and services purchased, payment status,
feedback, and complaints.
Step 2: Classify and categorize the customer files according to the criteria and
indicators such as the customer type, segment, value, loyalty, and satisfaction. In this
step, I classified and categorized the customer files into groups such as new customers,
existing customers, potential customers, loyal customers, and dissatisfied customers.
Step 3: Monitor and evaluate the customer files using the metrics and measures
such as the customer retention rate, the customer acquisition rate, the customer lifetime
value, the customer satisfaction rate, and the customer feedback score. I monitored and
evaluated the customer files using the metrics and measures to assess the performance
and effectiveness of the company’s customer relationship management and to identify
the areas and aspects that need improvement and enhancement.
Step 4: Share and communicate the customer files with the relevant
stakeholders, such as the sales and marketing department, the technical support
department, and the research and development department. During this task, other
interns and I were guided to share and communicate the customer files with the
relevant stakeholders to ensure coordination and collaboration among the departments
and to provide the necessary information and data for the decision-making and
problem-solving processes.
Another task that I performed during the internship was to support finding and
maintaining potential customers and expanding the network, which aimed to increase
the sales and revenue of the company and enhance its reputation and brand awareness
in the market. This task involved the following steps:
Step 1: Identify and research the potential customers using various sources and
methods, such as online platforms, social media, referrals, events, and cold calls.
Particularly, I used online platforms such as LinkedIn, Facebook, and Zalo to identify
and research the potential customers who are interested in or need the information
technology products and services that the company provides.
Step 2: Contact and communicate with the potential customers using various
channels and tools, such as email, phone, and chat. In this step, I contacted and
communicated with the potential customers using email, phone, chat, and video call to
introduce the company and its products and services, to answer the questions and
inquiries, to address the concerns and objections, and to persuade and convince the
potential customers to buy the products and services.
Step 3: Follow up and nurture the potential customers using various strategies
and techniques, such as sending newsletters, offering discounts, providing free trials,
and requesting testimonials. This step was conducted by using various strategies and
techniques to maintain and strengthen the relationship, to increase the trust and
confidence, to create and deliver the value, and to encourage and motivate the
potential customers to buy the products and services.
Step 4: Convert and retain the potential customers using various actions and
measures, such as sending invoices, confirming orders, delivering products and
services, providing after-sales support, and requesting feedback. For example, I
converted and retained the potential customers using various actions and measures to
finalize and complete the transactions, to ensure the quality and satisfaction, to provide
the assistance and solutions, and to collect and analyze the feedback.
2.4. Support customers before and after sales to optimize service experience
The final main task that I performed during the internship was to support
customers before and after sales to optimize the service experience. This task is of
great significance as it aims to ensure their satisfaction, retention, and loyalty, and to
generate positive word-of-mouth and referrals for the company. The involved steps are
as follows:
Step 1: Understand and anticipate the customers’ needs and expectations using
various methods and tools, such as listening, questioning, observing, and empathizing.
During this step, I understood and anticipated the customer's needs and expectations
using various methods and tools to identify and clarify the problems and goals, assess
and evaluate the situations and conditions, and propose and recommend the products
and services that best suit the customer's needs and expectations.
Step 2: Provide and demonstrate the products and services using various ways
and means, such as explaining, showing, illustrating, and comparing. Particularly, I
provided pre-sales support to customers, such as demonstrating the features and
benefits of the company’s products and services, answering their questions and
concerns, and helping them choose the best solutions for their needs and goals.
Step 3: Handle and prevent customer issues and complaints using various skills
and techniques, such as apologizing, acknowledging, explaining, and compensating in
a timely and professional manner. For example, I resolved and prevented customer
issues and complaints by first apologizing and acknowledging the mistakes and errors.
Then I proceeded to explain and justify the causes and reasons. Finally, I proposed
compensating and rectifying the damages and losses of the products and services.
Step 4: Enhance and improve customer satisfaction and loyalty using various
measures and actions, such as thanking, appreciating, rewarding, and following up.
This step was carried out by using various measures and actions to thank and
appreciate the customers for choosing and buying the products and services.
Particularly, I was guided to enhance customer experience by offering customer
incentives and rewards, such as discounts, coupons, vouchers, freebies, etc. to
encourage repeat purchases and referrals. I also followed up and updated the
customers on the status and performance of the products and services.
Besides the main tasks, I also performed some other tasks that supported the
daily operations and activities of the company. These tasks included:
3.1. Strengths
One of the strengths that I demonstrated during the internship was my ability to
conduct market research and data analysis. I was able to collect, process, analyze, and
present the relevant information and data for the company’s business strategies. My
proficiency extended to processing and analyzing the collected data. Leveraging tools
such as Excel, SPSS, and SWOT analysis, I organized data into comprehensible tables
and charts. Furthermore, I effectively communicated the findings and results of market
research and data analysis to relevant stakeholders. This included preparing a detailed
PowerPoint presentation and a written report. This experience not only showcased my
analytical abilities but also honed my presentation skills, ensuring that complex data
was conveyed in a clear and accessible manner. My strength in market research and
data analysis lies not only in technical skills but also in the ability to strategically
interpret and communicate insights. This proficiency played a pivotal role in shaping
the company's strategies and contributed to its success in a challenging market
environment.
3.2. Weaknesses
Although the internship did not last long, it still gave me some valuable results
which can be beneficial in my future career development. That is to say, this internship
course helps me get access to my career and lets me understand how I will work after
graduation and make timely adjustments along with more appropriate training
strategies. The process of applying the knowledge learned at school into reality helps
me identify my strengths and weaknesses, as well as what knowledge and skills I must
equip myself to meet job needs. Admittedly, this internship course has changed my
viewpoint about how demanding the working environment requires, or how flexible I
must be when dealing with difficulties. Therefore, I think the Internship course has
become even more essential for students not because of not only its usefulness but also
its practicality.
The Intern:………………………………………………………………………………
Student ID:………………………………………………………………………………
XÁC NHẬN VÀ NHẬN XÉT CỦA CÁN BỘ HƯỚNG DẪN THỰC TẬP/
COMMENTS OF THE EXTERNAL SUPERVISOR:
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
_________________________
Đánh giá
(ghi điểm chi tiết theo thang 10)
Không Trung TB Khá Giỏi Người đánh giá
No Mô tả công việc thực tập
đạt bình khá (Ký và ghi rõ họ tên)
< 5.0 5.0-5.9 6.0- 7.0- 8.0-
6.9 7.9 10
I Tác phong và kỷ luật lao
động
1 Tính kỷ luật
2 Tác phong và thái độ tôn trọng,
đúng mực với các đồng nghiệp
tại cơ sở thực tập
3 Tinh thần trách nhiệm với công
việc
4 Thái độ học hỏi tích cực nhằm
nâng cao năng lực chuyên môn
II Năng lực chuyên môn
(chỉ chấm điểm kỹ năng có
trong công việc)
1 Kiến thức (chung và chuyên
môn) cần thiết để hoàn thành
các nhiệm vụ được giao
2 Kỹ năng giao tiếp viết (ngoại
ngữ, dịch văn bản)
3 Kỹ năng giao tiếp nói (ngoại
ngữ, phiên dịch)
4 Kỹ năng, nghiệp vụ yêu cầu đối
với vị trí đảm nhiệm