VERA BLISS LOTION

A Project Business Proposal Presented to

The Faculty of Business Administration

of Fullbright College San Jose,

Puerto Princesa City

In Partial Fulfillment of the Requirements

for the Subject

Entrepreneurship

By:

John Lester U. Ambasa

Beverly Ann T. Llaniguez,

Ronell J. Betita

Marione Kurt Salvador

November, 2024
 TABLE OF CONTENTS

Executive Summary ___________________________________________________________1

Introduction __________________________________________________________________2
Name of the Propose Product ____________________________________________________3
Location_____________________________________________________________________3
Target Market_________________________________________________________________3
Objectives ___________________________________________________________________3
Mission _____________________________________________________________________4
Vision_______________________________________________________________________4
Company Ownership___________________________________________________________4
Logo________________________________________________________________________4
Product/Service Description_____________________________________________________ 5
S.W.O.T Analysis _____________________________________________________________6
Marketing Strategy ____________________________________________________________6
Product/ Service_______________________________________________________________6
Price________________________________________________________________________7
Place________________________________________________________________________7
Promotion____________________________________________________________________7
Competitors Analysis___________________________________________________________8
Organizational Chart ___________________________________________________________9
Financial Plan ________________________________________________________________9
Start-Up Expenses _____________________________________________________________9
Start-Up Assets ______________________________________________________________10
Start-Up Inventory ___________________________________________________________11
References _________________________________________________________________12
Curriculum Vitae ____________________________________________________________13
Curriculum Vitae ____________________________________________________________14
Curriculum Vitae ____________________________________________________________15
Executive Summary

Bella Vita is a general partnership that sells Vera Bliss Lotion. It offers the needs of our

customers in affordable price.

Bella Vita company ideal target customers are teenagers, beach lovers and other people

who are conscious about their skin.

The business is established in the year 2024 and it will be located at National Highway,

Barangay San Manuel, Puerto Princesa City, Palawan, inside the Robinson’s Mall. The Vera

Bliss Lotion cost P299.00 per piece to reach our target market and sales. The business is owned

by Beverly Ann T. Llaniguez, John Lester U. Ambasa, Ronell J. Betita and Marione Kurt

Salvador. Each partner has an equal responsibility in marketing, management, and operation.

Each partner also provided money, time, and expertise and shared Php 40,000.00 with the total

of Php. 160,000.00 fix for starting up the business.

The company will promote the product through digital advertising and the distribution of

flyers. The company will launch a social media page like Facebook, Instagram and TikTok

where buyers can learn about the benefits and features of the product.

The Bella Vita's Vera Bliss Lotion shop can be found in front of the supermarket on the

first floor of Robinson's Mall. The product is accessible to walk-in clients and distributed

in selected city malls or shops.

Introduction

People love to use many products in their body that will satisfy their wants. They are

looking for affordable yet have good quality and benefits for their skins.

Lotion is a versatile skincare product designed to hydrate and nourish the skin. It has a

creamy or liquid form and is made from mixture of oils, water, and other healthy components

including vitamins, moisturizing agents, and plant extracts. Lotions have various uses; they can

be used to protect the skin from the sun, soothe inflammation, and moisturize dry skin. They may

be used on the face and body on a regular basis because they are frequently lightweight and

readily absorbed. With so many different formulas available, there's a lotion for practically any

skin type and issue, including aging and sensitive skin. Application on a regular basis can

improve the look, soothe the skin, and support skin health.

It provides emotional advantages in besides physical hydration. Citrus scents are believed

to lift the spirits and give you more energy. Citrus is a great option for mid-day pick-me-ups or

morning rituals since its scent has been known to bring out sensations of happiness and renewal

in many people. Lotion application becomes a self-care ritual that enables people to take a break

from their hectic days and focus on themselves.

Vera Bliss Lotion designed to nourish your skin while enveloping you in a vibrant citrus

scent. This lightweight formula absorbs quickly, leaving your skin soft, smooth, and radiant.

Perfect for daily use, it restores and elevates, making every application a sensory delight.

The company noticed the problem for teenagers and beach lovers, most of them need a

product that will protect their skin at direct sunlight. So, the Vera Bliss Lotion was best product

for them since it has Vitamin C that helps combat free radicals and promotes healthy skin.
Name of the Propose Product

The company Bella Vita proposes a product called Vera Bliss Lotion. The name is chosen

to emphasize the product’s authenticity and to show-off the new lotion in the market.

Location

The business will be established on the year 2024; It is located at National Highway, Barangay

San Manuel, Puerto Princesa City, Palawan, inside the Robinson’s Mall. The Bella Vita

company plans to rent a space inside the said mall to accommodate our target markets.

Target Market

The target market of the

company are consumers who

wants to protect and moisturize

their skin, beach lovers, skincare

product users, shoppers of Robinson’s Mall and residents of Puerto Princesa.

Objectives

 Capture 10% of the lotion market share in Puerto Princesa City within the first year.

 Achieve a net profit margin of 2000 within the first year of product launch.

 To achieve a customer satisfaction rating of 4.5 stars within a year.

 To generate one hundred thousand sales every month.

Mission
 Bella Vita is dedicated to satisfying the needs and wants of our consumers by showing

good customer service and product quality. To give our customers the best selection, lowest price

and greatest ease.

Vision

Bella Vita visualizes to be a successful brand in producing best and high-quality lotion in

the market.

Company Ownership

The business is owned by Beverly Ann T. Llaniguez, John Lester U. Ambasa, Ronell

Betita and Marione Kurt Salvador with a general partnership. Each partner has an equal

responsibility in marketing, accounting, management, and operation. Each partner also

contributed money, time, and skills. Each partnered contributed Php 40,000.00 with the total of

Php. 160,000.00 that will be allocated for the business license and permit, space rents, utilities,

promotion for the business to operate effectively, and for inventory needed to start the business.

Logo

Product/ Service Description

 Vera Bliss Lotion is recently developed skincare product with a refreshing blend designed

to invigorate your senses while delivering deep moisture. This lotion combines the uplifting

scent of citrus fruits with a nourishing formula that leaves your skin feeling revitalized and

radiant.

The product consists of water, citrus essential oils (Sweet Orange Oil, Lemon Oil, and

Grapefruit Oil) shea butter, coconut oil, glycerin, hyaluronic acid, xanthan gum, phenoxyethanol,

vitamin E, vitamin C, niacinamide (Vitamin B3), aloe vera extract and citrus scents.

The unique formula is rich in natural moisturizers such as shea butter and coconut oil,

ensuring your skin stays hydrated and supple throughout the day. The lightweight texture absorbs

quickly, leaving no greasy residue behind. Enhanced with vitamins E, C and B3, this helps

protect and rejuvenate your skin, promoting a healthy, glowing complexion. The antioxidant

properties of citrus extracts also help combat environmental stressors and calming ingredients

like aloe vera work to soothe irritation and provide relief for dry, sensitive skin, making it

suitable for all skin types. Ideal for daily use, can be applied all over the body, including hands

and feet, for a refreshing boost of hydration

S.W.O.T Analysis
 Strengths Weaknesses

 High quality product  Costly advertising

 Attention-grabbing logo  Negative perceptions

 Effectiveness and affordable  Lack of customer loyalty

Opportunities Threats

 Use of social media platform  High competition

 Formulate more effective product  Imitation

 Growing demand  Limited supply

Marketing Strategy
Product/ Service
The product being presented to the market is Vera Bliss Lotion. It is enough to satisfy the

costumer’s wants in a skincare product and it is prepared with same amount per bottles to meet

the costumer’s satisfaction. The business packages its products in biodegradable cartons or

boxes. The purpose of fun package design is to create interest in customers and the brand logo is

set strategically in the center to help customers see and recall it.

Price

The Vera Bliss Lotion costs Php299.00 per piece. For every piece of Vera Bliss Lotion

purchased, the customer will receive one (1) free whitening soap. The company set the price of

the product using Competition-based pricing and psychological pricing. This means that the

price of the product is based on the competitors price points. Competition-based pricing was used
by making the product price lower than our competitors to provide the most affordable choice. In

contrast, psychological pricing used to persuade clients to increase their spending or setting

prices lower than a whole number — for example, Php299 is perceived as “cheaper” than

Php300.

Place

The Bella Vita’s Vera Bliss Lotion is located at the first floor of the Robinson’s Mall in

front of the supermarket. The product is available for walk-in customers and selected malls or

stores in the city.

Promotion

The company will promote the product through a mix of digital advertising and

distribution of flyers. The company will launch a social media page like Facebook, Instagram,

TikTok, and YouTube where customers can learn about the benefits and features of the product

and where daily updates about promotions and company events will be shown as part of our

digital advertisement to grab the attention of the viewers.

Competitors Analysis
Competitors Name Strengths Weaknesses

 Strong brand recognition  Higher price point

 Offers a range of sun  Greasy feel on formulas
protection factors  Limited popularity in
Ocean Guard Lotion
 Well-established distribution smaller independent
channels stores

Sun Shield Cream  Features high SPF and broad-  Heavier consistency may
spectrum protection not appeal to everyday
 Popular among athletes users
 Water - resistant formula  Expensive and limited
scent options
 Heavy and difficult to
apply

Fresh Glow  Focus on natural ingredients  Location is difficult to

 Positive customer reviews access
regarding skin hydration and  Potential for irritation
texture  High price point
 Eco- friendly packaging

Organizational Chart
Financial Plan

Start-Up Expenses
Legal Expenses Amount

Mayor's Permit 500

FDA Permit 1,000

BIR 1,000

Barangay Clearance 200

Barangay Permit 150

Total P2,850

The table shows the amount for legal expenses with the total of P2,850.00.

Marketing Promotion Amount

Flyers 500

Total P500

The table shows the amount of expenses for marketing promotion with the total of P500.00.

Packaging Materials Amount

Box 300

Total P300

The table shows the amount of expenses for packaging materials with the total of P300.00.

Rent Amount

Prepaid Rent 35,000

Total P35,000

The table shows the amount of expenses for space rents with the total of P35,000.00.

Utilities Amount
 Water 500

Electricity 500

Total P1000

The table shows the amount of expenses for utilities with the total of 1,000.00.

Start-Up Assets

Equipment Amount

High Shear Mixer 2,000

Electric Stick Blender 350

Filing Machine 2,500

Cosmetic Digital Scale 500

Hot Plate 1,000

Glass Tubes 150

Thermometer 100

Cleaning Tools 900

Total P7,650

The table shows the amount of assets and equipment with the total of P7,650.00

Start-Up Inventory
Ingredients Unit Quantity Price Total

Water liter 2 100 200

Glycerin kilo 1 100 100

Vitamin E kilo 2 200 400

Vitamin C kilo 2 200 400

Shea Butter kilo 1 200 200

Sweet Orange Oil liter 1 190 190

Coconut Oil liter 1 190 190

Grapefruit Oil liter 1 190 190

Hyaluronic Acid liter 1/2 350 525

Xanthan Gum kilo 2 150 300

Phenoxyethanol liter 2 250 500

Niacinamide (V. B3) liter 2 300 600

Aloe Vera Extract liter 1/2 110 165

Citrus Scents liter 2 150 300

Total P4,260

The table shows the amount of ingredients needed in preparing the Vera Bliss Lotion with the

total of P4,260.00.

References

https://luisafanzani.com/lotion-making-equipment/
https://skinkraft.com/blogs/articles/body-lotion [Body Lotions: Benefits, How To Use,
Disadvantages & FAQs ]
 Curriculum Vitae

Name: Beverly Ann T. Llaniguez

Email: [email protected]
Date of Birth: July 26, 2005
Nationality: Filipino
Marital Status: Single
Address: DENR Village, Sta. Monica, Puerto Princesa City, Palawan

Educational Background

Primary: EAST CENTRAL SCHOOL

Brgy. Model, Valencia Street Puerto Princesa City
2010-2012

AGUSIPAN ELEMENTARY SCHOOL

Brgy. Agusipan, Badiangan Iloilo City
2013-2015

STA. MONICA ELEMENTARY SCHOOL

Brgy. Santa. Monica, Puerto Princesa City
2015-2016

Secondary: STA. MONICA NATIONAL HIGH SCHOOL

Brgy. Santa Monica Puerto Princesa City
2017-2023

Tertiary: FULLBRIGHT COLLEGE

Brgy. San Jose, Puerto Princesa City
2023-2024
 Curriculum Vitae

Name: John Lester U. Ambasa

Email: [email protected]
Date of Birth: March 07, 2005
Nationality: Filipino
Marital Status: Single
Address: Brgy. Kamuning, Puerto Princesa City Palawan

Educational Background

Primary:
BATARAZA CENTRAL SCHOOL
Bataraza Palawan
2010-2016

Secondary:
ISAUB NATIONAL HIGH SCHOOL
Brgy. Isaub Aborlan Palawan
2017-2023

Tertiary:
FULLBRIGHT COLLEGE
Brgy. San Jose, Puerto Princesa City
2023-2024
 Curriculum Vitae

Name: Marione Kurt Salvador

Email: [email protected]
Date of Birth: October 20, 2005
Nationality: Filipino
Marital Status: Single
Address: Brgy.Sowangan, Quezon Palawan

Educational Background

Primary:
SOWANGAN ELEMENTARY SCHOOL
Sowangan,Quezon,Palawan
2011-2016

Secondary:
TAGUSAO NATIONAL HIGH SCHOOL
Brgy. Tagusao, Quezon Palawan
2017-2022

Tertiary:
FULLBRIGHT COLLEGE
Brgy. San Jose, Puerto Princesa City
2023-2024
 Curriculum Vitae

Name: Ronell J. Betita

Email: [email protected]
Date of Birth: April 12, 2005
Nationality: Filipino
Marital Status: Single
Address: Brgy Manalo, Puerto Princessa City Palawan

Educational Background

Primary:
BRGY MANALO ELEMENTARY SCHOOL
Brgy.Manalo, Puerto Princesa Palawan
2010-2016

Secondary:
UBALDO L CONDE NATIONAL HIGH SCHOOL
Brgy. Manalo, Puerto Princesa, Palawan
2017-2023

Tertiary:
FULLBRIGHT COLLEGE
2023-2024