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Q2 Lesson 5 - VISUAL INFORMATION AND MEDIA

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22 views17 pages

Q2 Lesson 5 - VISUAL INFORMATION AND MEDIA

Hhahahnskxokd Jsjixkdksjns Hsisijsjsjsjsiks

Uploaded by

janerubyjane122
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© © All Rights Reserved
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VISUAL INFORMATION

AND MEDIA
Lesson 5
Media and Information Literacy
DESIGN ELEMENTS
Line
Shape
Value
Texture
DESIGN ELEMENTS
Color – Primary, secondary, tertiary,
warm, cool, neutral, tint, shade, tone
Form
COLOR HARMONY
1. Complementary - lie opposite
each other on the colour wheel.
2. Analogous – lie next to each
other on the colour wheel.
They typically combine
beautifully and create
appealing schemes for your
designs.
3. Triad – those that are evenly
spaced out around the colour wheel,
as though you're looking at an
equilateral triangle.
4. Split-Complementary –takes a
base colour and then uses the two
adjacent colours as its complement.
5. Rectangle – Also called tetradic
colour. Use four colours arranged into
two complementary pairs, creating rich
and beautiful combinations.
6. Square – get all four colours evenly
spaced around the colour wheel.
VISUAL DESIGN PRINCIPLES
1. Consistency - Consistency of margins,
typeface, type style, and colors is
necessary, especially in slide
presentations or documents that are
more than one page.
2. Center of interest - an area that first attracts
attention in a composition.
3. Balance - feeling of visual equality in shape,
form, value, color, etc.
4. Harmony - brings together a composition
with similar units
5. Contrast - offers some change in value
creating a visual discord in a composition. It can
also be used to create an area of emphasis
6. Directional Movement - a visual flow
through the composition
7. Rhythm - a movement in which some
elements recur regularly
8. Perspective - created through the
arrangement of objects in two
dimensional space to look like they
appear in real life
COMMON VISUAL MEDIA FILE TYPES

1. JPEG format - virtually synonymous


with digital photography.
Best for: Photographs and graphics that
involve gradients or other broad color
ranges.
Avoid it for: Logos and line drawings.
2. GIF format – have been around since the
late 1980s. You can save the file over and
over and the quality won’t degrade.
Best for: Logos, simple graphics, animations
and video clips where image quality isn’t a
high priority.
Avoid it for: Saving photos, printed documents
or graphics that need a large color palette.
3. PNG – Youngest of the image formats
Best for: (PNG-8) Situations where you might otherwise
use a GIF but don’t need it to animate, or when you need
better transparency functionality than a GIF.
Avoid it for: (PNG-8) Anything that needs animation or
where file sizes need to be minimized.
Best for: (PNG-24) High-resolution or high-contrast
images that will ultimately make their way to print, or
similar images for web use that require transparency.
Avoid it for: (PNG-24) Photos that will be hosted on the
web.

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