Answer 1

Introduction:
There can be different and difficult scenarios arising when we launch a new mobile
application in the IT industry. It is always possible to encounter threats due to competitors
and this can result in the unwillingness of the clients to try and use the new product. The IT
industry is highly diverse. For certain specific activities/purposes, there can be many different
mobile applications available in the market. Hence, it becomes a tedious job to attract clients
and build strong relationships with the clients.
It is essential for a company to establish credibility to positively project the company’s
product. This can be achieved through successful communication based on a positive
relationship between the company and the target customers. Moreover, once the customers
gain confidence in the company or brand, they are more likely to use its products and
services. How the customers respond to the messages communicated by the company shall
determine the credibility of the company. This has more to do with the reliability and
trustability of the brand. Communication between the clients and the company becomes
easier when the company has established credibility.

There are many characteristics necessary to build, maintain, or repair a company’s credibility.
Let us discuss them in detail.
• Honesty: It is vital for any company to stay truthful towards its clients. Moreover, the
company must not lose integrity and must ensure employing the right measures and
not involving itself in deceitful practices.

• Objectivity: To consider all the aspects of an issue, a company must have a sense of
objectivity, where the decisions are taken without any emotional pressure or
considerations. It must deal with facts and stats.

• Awareness of audience needs: A company must be aware of what the audience seeks
and communicate that they value their needs and requirements. To stay updated o the
needs of the audience, it is necessary to attend industry events and seminars, engage
in online and social media platforms with the audience, etc.

• Credentials, knowledge, and expertise: The audience can relate to the company’s
message only if the company can substantiate their work through adequate research,
reception of critical approvals, special training and showcasing the product’s benefits
or past success. It has more to do with the company’s achievements (small or big).

• Endorsements: Today, endorsements play an important role in establishing credibility.

It is like an expert in any particular industry whom the audience looks upon for
acceptance of the products or services. This expert shall represent (face) on behalf of
the company.
 • Performance: Besides, effectively communicating with the audience, it is pertinent to
deliver when it comes to the performance of the product/service. Only then can the
company expect positive word of mouth. A company must try to take care of this
aspect right when it starts to promote or launch the product. Else, previous
communication will not hold much value. One must strive to build a top-notch quality
product as credibility building is impossible with weak products and services.

• Sincerity: The company must be transparent with its clients even if some information
may lead to unfavourable circumstances. A company should own up to its mistakes or
shortcomings in the product/service offered. This sincerity will help earn clients’
respect in the long run. The company must ensure it practices what it preaches. This
also boosts the employees in more ethical behaviour.

Besides, Guest Blogging can work wonders for the company and its product/s. The company
must do the required research and find blogs that have audiences associated with similar
products/services. It is a great way to solidify relationships with the online crowd. It can also
help the company/brand receive valuable inputs and shall help them associate with tech-
savvy geeks.
While analysing the market, one also needs to plan how to strategize marketing and sales
messages. Some of the important aspects the brand needs to consider are as follows:
▪ Assessing audience needs: Understanding the needs of the audience is the first step.

▪ Analysing the competition: How messages from the competitors are crafted and
delivered to the audience must be analysed and new strategies must be developed and
designed accordingly.

▪ Determination of selling points and benefits: The brand must showcase or highlight
the specific features that may be unique in the market and this can gain selling points
for the brand.

▪ Anticipating purchase objections: It is important for a company to anticipate the

objections up front and address them at the earliest. This shall make it easier for the
company to craft its promotional messages.

Conclusion:
A specific public image can be fostered with effective business communication and messages
that precede from any single person’s opinion or perspective. Enhancing credibility is not a
simple process. It can take days or months to accumulate or earn the client’s trust.
Meanwhile, a company must be careful of any mishappenings that happen internally or
externally that can deter its reputation. Once the messages are received by the audience, it is
further important to keep motivating them to use the product/service. Nonetheless, a company
must also employ promotional messages and would be interactive and conversational. This
can involve creating a community to discuss ongoing and upcoming issues and how to tackle
them. Last, but not least, maintaining high standards of ethics, legal compliance, and etiquette
shall drive the company on the right track, reaping benefits for both the brand and its
customers.

Answer 2

Introduction:
A suitable resume plays an important role for an employment seeker wanting to get into the
position in his/her dream company. A resume can be seen as a statement of the candidate’s
educational, employment, and professional qualification summary. Employing the right
materials/content in the resume is a must and should be catered to as per the requirements of
the job role/position along with the kind/type of company the candidate is willing to associate
himself/herself with.
The resume should be a culmination of important messages including specific dates, duties,
and accomplishments both educational and professional. It must have all the information that
the interviewer needs and must be tailored in such a way that the important points are easy to
locate. A good resume is always eye-catching and can grab the receiver’s attention in no
time. Due to the increase in competition in every sector, many times the resume plays an
important factor that can take the candidate through to the next rounds of interviews or the
selection process.

A resume can be organized in many ways. Let us discuss some of the ways below:
1. The Chronological Resume: It is a very common way of approach while creating a
resume. This is where the qualifications, professional career portfolio, etc are
mentioned in chronological order. Furthermore, it has more to do with the work area
section. It presents the professional history in a much more distinct and easy-to-
understand manner. Here, the job history is listed from the current working (should be
on top) or most recent ones. The same also holds good while listing educational
qualifications. For example, the highest educational qualification is listed first.

2. The Functional Resume: It is also called the skills resume where more emphasis is put
on the skills that the candidate has. Here, the job history becomes secondary. Rather,
it stresses the candidate’s areas of competence. Employers get to know the skills and
competencies that the candidate hold without reading the job descriptions in the job
history. It also gives the candidate an extra edge to play down the lengthy gap while
unemployed.

Here is the resume created below:

Shashwat Samadarshi Khandayatray
Mobile: +91 9900906233
Email: [email protected]
CAREER OBJECTIVE:

❖ To be an effective professional with proven success in driving continuous

improvement initiatives in Quality Engineer roles. To remain focused and
diligent with a commitment to fostering corporate mission.

PROFESSIONAL INFORMATION:

▪ Over 2.4 Years of extensive experience in Testing [Manual, Automation Testing & Rest
API]
▪ Have variant knowledge of Core Java.
▪ Knowledge in Jenkins [CI] and MAVEN for Build Process.
▪ Good Knowledge of Software Development Life Cycle and Software Test Life Cycle.
▪ Knowledge of Various SDLC Models, Test Levels, Test Types and Test Design
Techniques.
▪ Knowledge of All phases of the Software Test Process Includes Test Planning, Test
Design, Test Execution and Test Closure.
▪ Knowledge of Generating Test Scenarios, Write Test Cases and Collect Test Data.
▪ Knowledge of Defect Reporting, Defect Tracking [JIRA] and complete Defect Life
cycle.
▪ Knowledge of Programming Fundamentals, and Database Fundamentals.
▪ Flexible and versatile to adapt to any new environment and work on any project.
▪ Good Communication Skills, Interpersonal Relations, Hardworking and result oriented
as an individual and in a team
▪ Having Experience in managing sure quality deliverables within the timelines
▪ Confident and resourceful with a willingness to learn new concepts and apply them to
yield successful results. Received awards and appreciation.

EDUCATIONAL SUMMARY

● B.Eng.: Graduated with 70% from Sathyabama University, in 2016

● AISSCE (12th): Secured 72.3%, Sri Chaitanya Vidya Niketan, in 2012
● AISSE (10th): Passed with 89.3%, Kendriya Vidyalaya, North Lakhimpur, in 2010

SOFTWARE SKILLS
➢ Language : Core Java.
 ➢ Databases : SQL Server
➢ Webservices : Rest API, SOAP API
➢ Automation : Selenium , BDD(Cucumber) API and TestNG,
Bamboo, Jenkin
➢ Methodology : Agile
➢ Tools : Postman, Swagger, Jenkins [CI], Power BI
(Basic), WinSCP,

PROFESSIONAL EXPERIENCE
1. Kaplan India Pvt. Ltd.: [20 March, 2021 – till date]
2. Bundl Technologies Pvt. Ltd.: [1 March, 20 - March

PROJECT EXPERIENCE

Project 1 : FBCC (Bank Finance)

Period : July 2016 to Feb 2017

Industry : Finance
Tools : HPQC and Postman
Role : Quality Engineer
Team size :8

Project Description:
Fusion Banking Corporate Channels is a configurable system that supports multiple
branding on a single instance. A bank can customize the branding for individual branches
or client segments. Fusion Banking Corporate Channels solution, a consolidated online
system for cash, lending, trade, supply chain and treasury. Fusion Banking Corporate
Channels provides a configurable and flexible platform that you can use to rationalize your
online banking services across all customers, businesses and regions.

Project 2 : API Testing for FBCC (Fusion Banking Corporate Channels)

Period : March 2017 to March 2021

Industry : Trade and Payment services
Tools : BDD (Cucumber) and Data Driven Framework (Selenium and
RestAssured)
Role : Quality Engineer
 Team size :5

Project Description:
In API testing for Payments, we have done testing in the android Application for Payments
initiation, Check balances, and list of transactions and tested 21 endpoints. We have
automated API testing in ROBOT and BDD framework using cucumber and for Manual, we
have used Postman and swagger tools.

Project 3 : Advanced Messaging

Period : March 2021- till date

Industry : Telecommunication
Tools : SoapUI tools, Swagger, Bamboo, Jira, AWS server, Postman, Swagger
Role : Quality Engineer
Team size :5

Responsible for:
o Understanding and analysing Software Requirements.
o Involved in writing and executing Functional, Integration and Regression
Test Cases / Test Scripts.
o Worked for Automation in selenium and Robot framework.
o Debugging and refactoring the test scripts whenever any business logic is being
changed.
o Deployment activities in WebSphere and Jenkins.

PERSONAL DETAILS

Date of Birth : 7 January 1995

Languages Known : English, Hindi, Odia, Bengali, Assamese
Marital Status : Single
Hobbies : Reading Novels, Teaching, Cooking

Place : Bangalore
Conclusion:
A candidate must always review and revise the resume until it is compelling and looks
perfect. Hence, it is necessary to proofread the resume. Moreover, while preparing the
resume, one must ensure not to provide any misinformation. It should be audience specific.
Today, a resume after creating in ‘Word’ is usually converted to ‘PDF’ format. It should be
properly checked and scanned for any malicious content so that the security is not
compromised. Besides, one can utilise different online platforms to use different templates
while creating a resume.
The above resume is a combination of both the Functional and Chronological approaches.
However, much of the resume is based on the Functional Approach. This is well-suited for a
candidate who has already gained the necessary experience and further wants a position in his
dream company with the specific job role. Here, the skills are highlighted and showcased
whenever and wherever possible. Based on a candidate’s choice and requirements, he/she can
frame the resume.

Answer 3. a

Introduction:
Business messages pave the way towards credibility. And the messages must go through the
required attention to detail. To ensure the business messages do not negatively impact the
receivers, it is necessary to employ quality inspection of documents. This can be achieved by
proofreading the documents. Proofreading helps identify hidden mistakes in the writing or
design and also it will be able to highlight the mistakes that occur during production.
Proofreading doesn’t involve casually scanning up the documents. It involves an iterative
process that employs a methodical procedure. It is the last stage of the writing process. It may
involve fixing minor spelling mistakes, typos and formatting issues, and shall look for
inconsistencies.

Let us discuss various techniques used by professional proof-readers:

▪ Make multiple passes: The document must be checked multiple number of times
considering different aspects in writing. They can be spelling, typos, formatting, etc.

▪ Double-check high-priority items: The items which contain specific information like
dates, data, and names and also that serve the highest importance in the message must be
checked for spelling mistakes. Else, this can cause vexation among the receivers.

▪ Usage of perpetual tricks: It is necessary to employ different ways or different

approaches while proofreading the same document. This is because many times our
brain is unable to detect the mistakes as it sub-consciously auto-corrects the missing
pieces.
 ▪ Review complex digital documents on paper: It can be difficult for many people to
proofread digital documents like webpages, online reports, etc. In such scenarios, one
can print those materials onto paper.

▪ Stay focused, and vigilant and take the required time: Those are a must while
performing proofreading. If the files are large, one must take breaks and take as much
time as possible without losing focus. It is always recommended not to proofread when
one is tired/stressed out. Our brains can’t function with the same energy or
concentration level during long periods. Hence, it is necessary to take the required
number of breaks for a certain period at regular intervals.

Conclusion:
It is seen that minute detailing such as inconsistency in font and font size, clumsy line and
page breaks or inactive or incorrect links, etc are some of the mistakes that are overlooked
after proofreading. Sometimes, it is good to hand over the document/s to a different person
who can point out such mistakes. Today, many online platforms can assist a person while
proofreading documents. One can also look to prepare a checklist before or while performing
proofreading on a document.

Answer 3. b

Introduction:
Times have changed. A whole lot of business messages or communication is performed with
the help of digital media. Digital media provides the opportunity for any individual to either
receive or send messages digitally that can be accessed anywhere, anytime using modern
electronic gadgets like mobile phones, laptops, computers, etc. The business messages can be
in the form of email, web content, podcasting, online video, etc. Today, a large chunk of
these messages is accessed on mobile devices. This provides the audience with a wide range
of ways to engage with the content.

Let us discuss the key aspects one must pay heed to make the content mobile friendly.
i. Location-based Services: Different locations will have different social
networking/social media platforms. This social networking serves as a link between
the virtual world and the physical world (retail stores, supermarkets, malls, etc.)

ii. Gamification: It is a way to enhance the experience of the customers while receiving
business messages. It employs game-playing aspects to the apps and web services.
This can greatly increase the customers’ engagement due to its intriguing nature.
 iii. Augmented Reality: It is a technology where a computer-generated image or data can
be superimposed on the real-time world or live camera images. Augmented reality is
considered to be the future in the coming decades.

iv. Wearable Technology: Today, the range of mobile devices is innumerable. We have
smartwatches, virtual reality goggles and whatnot. Such technologies have connected
mobile devices radically to the next level. This gives additional features for the
customers to receive messages.

v. Cloud-based Services: Services that use cloud facilities for the hosting environment
such as AWS (Amazon Web Services), IBM Cloud, etc. Such services need internet
or any other dedicated network, with on-demand delivery and payment shall be based
on the usage.

vi. Mobile Blogging and Mobile Podcasting: Today, business messages are created using
smartphones to create blogs and podcasts. Mobile devices such as a smartphone,
tablets, iPhones, iPad, etc consist of the necessary tools that assist the content writer
to create blogs or podcasts even when they are on the move. They help cover live
shows, expo festivals, trade shows and other special events.

Conclusion:
Digital Media has revolutionised the way of business communication with the usage of
mobile devices. Today, almost each and every person in a developed or a developing nation
possess a mobile device and hence mobile consumers have become a huge economic force as
they involve use of mobile devices to purchase items and they also have the power to
influence other consumers. It has also increased flexibility while communicating and has
provided organisations with a competitive edge with more faster and collaborative
communication.