TRANSCRIPT

Social Media
Marketing Society

Creating Professional
Quality YouTube Videos in
Half the Time with A.I.

INSTRUCTOR:

DIANA GLADNEY

Sponsored by

Copyright 2023, Social Media Examiner

Transcript

Leslie: If you're on here, you're live, let me know in the chat because I want to
know that we're not here alone. I want to know that it's not just AI here. I want to know
that there are actually people here with us, that you can see us, and that all is well, so let
us know.

We're going to get into an awesome topic. I don't know if you're excited about it, but I
know I'm excited about it. If you're not excited, I'm going to be excited for both of us.

We're going to get started in just a few seconds. Yes, I see that we are live. All is well. So
if you all don't mind, I want to get to this content. Let's do it.

Introduction

Hello, Social Media Marketing Society. Leslie Samuel here. I want to welcome you to
this special training on "Creating Professional Quality YouTube Videos in Half the Time
with AI." Your instructor is none other than Diana Gladney, and I'll tell you a little more
about her in a minute.

In this session, YouTube expert Diana Gladney is going to teach you how to leverage AI
to accelerate your video production process, everything from generating ideas to
distributing your content. She's going to cover idea generation, script writing, efficient
editing techniques, and optimization for search engines, YouTube, and other social media
platforms.

Plus, she's also going to share some tips and tricks to streamline your workflow, and to
help you create amazing content that's going to capture your audience's attention and
grow your business.

By the end of this session, you're going to be equipped with the tools and the knowledge
that you need to create engaging videos and to enhance your workflow.

Now, of course, let us know what you think after this session using our feedback form,
and we'll have a link to that just below the video.

Session Transcript
Now let me go ahead and introduce your instructor. Diana helps busy entrepreneurs
simplify video creation so that they can amplify their business and their brand using
video. She takes the seemingly complicated topic of video marketing and tech tutorials,
and she makes it so simple and easy that anyone can share their purpose, their message,
and their business with those that need it most.

You can find Diana on social media as @DianaGladney, or her website,

dianagladney.com.

Diana, thank you so much for joining us today. The floor is now yours.

Presentation

Diana: Thank you so much, Leslie. I am very ecstatic to be here. In full Leslie
terms, I am better than stupendous, and I'm so pumped to get into the content and the
session today. Feel free to keep those ideas running the entire time, but I don't like to
belabor the point, let's get into this.

Here is what we're going to be covering today. We're going to talk about why AI actually
marks a turning point for all industries and all organizations. I don't want to hear any of
that stuff, "Well, I don't know if it'll work in my . . ." Yes, it will. "I don't know if my
industry or my niche would . . ." Yes, they will. Everybody is going to be touched by AI.
It's just a matter of if you want to come willingly or not, and I would assume since you're
here on this session, you're here willingly.

We're going to talk about how to integrate AI tools into every area of your creative
workflow and how to 3x your creative output in half the time so no matter what your
team's size is, this will work for you.

You can be a solopreneur, a dualpreneur, a tripreneur, or any preneur, any size of your
business or your organization. Even if you're working for an organization, you're going to
see ways that you can use and leverage AI in your own working capacity and share that
around. I'm telling you, an efficient team is a winning team.

Then lastly, we're going to jump into an AI workflow that you can use no matter what
your niche or your industry is. You're going to be able to use that and create on-brand
content through leveraging AI.

Session Transcript
I love this quote by Google's CEO. He said, "AI is probably the most important thing
humanity has ever worked on. I think of it as something more profound than electricity or
fire." That's saying something.

It is a whole series that is "The Men that Built America," and you can see America go
through the Industrial Age and the significance that it took to go from where we needed
to have coal in the house and actually build a fire versus literally being able to have a
thermostat, being able to turn the lights on. Albeit it wasn't super safe, but AI is definitely
safe.

But just imagine how significant that shift is in the marketplace, and this is where we are
positioned today.

Here are some of the problems when people try to look at using AI or incorporating it
already. Number one, I get, "It's overwhelming," for sure, but there are a couple other
points that come up as well.

There's a ton of AI options that are able to be used. It seemed like overnight. As soon as
you saw ChatGPT get released, everyone and their mother . . . A tennis shoe company
said, "Our shoe laces are now made with AI," and it's like, "What? That doesn't even
make sense."

Everything that you could think about now all of a sudden had AI with it overnight.
There are some obviously legit sources out there, and so you just became overwhelmed
with options.

The other option that became a problem was, "Should I hire or train more people to do
more work so that I can keep doing as much as I'm doing and add on these other stuff?"
or, "I need to make more money to pay for these team members and all of these different
tools."

Like I said at Social Media Marketing World this year, past a point, we are all going to
get subscriptioned out. Everything is a subscription to this point and it's like we don't
have time to add on 17 more to hope that it would work, because that fourth problem that
AI became an issue using or trying to use it or getting into it was measuring the return on
the investment.

Session Transcript
The whole thing with being subscriptioned out is the concept of, "I'm paying for all this
stuff, but is it just making my team go in a circle?" I always say too many learning curves
equal a circle because we're not going anywhere, we're not doing anything, we're not
being productive, and we're not being efficient. If I'm paying my team, I'm paying them
to be inefficient with all these tools and it's like, "Is it really helping us?"

The possibility of AI working versus AI actually working are two different things. There
is another problem that came up when you do get into using some of these tools. Let me
ask you all, have you all heard, and let me know in the chat, "unlock"? You know AI
when you hear it. It's like, "Unlock the secrets to . . ." None of these are bad, but now we
just see them in abundance.

It's "unleash your creative potential" or "master the art of" or "transform," and all these
are trigger words for me. They're like, "Ugh." They've made these words so horrendous
when it comes to copywriting, and then video is just the visual form of your copy, so it's
your copywriting in action. That's one great way to think about your videos.

But think about what's one thing that all of these have in common. It does not sound like
you, whether you have built and established a brand or you are building and growing a
personal brand, which everyone has whether you want one or not.

When you are talking, people can hear your voice through a text message. They can hear
if it's you versus somebody else in an email, let alone when you start . . . Now all of a
sudden, everybody sounds really ChatGPT-ish, and that's a problem.

This is something I said at Social Media Marketing world this year. I said, "In order for
AI to imitate you, you must first define the who," meaning you need to define who you
are. You need to define your business. You need to clarify who your ideal target audience
is. You'll hear me say that a lot. Your ITA is your ideal target audience.

It is making stuff up from a conglomerate and just a huge group of people from all over
the place. It sounds great and it is better than sometimes the confusing state that you're in
when you go into using some of these AI tools like ChatGPT. But it can't sound like you
if it doesn't naturally know you, your business, your brand, and how you best serve them.

Here's what we're going to be covering today. We're going to go into the same way you
would approach your video. This is very synonymous and something you could literally
use today with how you're already working.

Session Transcript
Your pre-production, which is going to be your planning, your outlining, and your
strategizing. We're going to go to a production phase in how to leverage AI in creating
and recording video content, and then the post-production, which is your editing, your
posting, and your content distribution.

AI's whole purpose should be to buy back your time and your team's time, not so we're
investing all of this time into something that is not resulting in anything other than us
wasting more money, work falls behind, people are mad because they're not doing
fulfilled work, they're just testing, trying, and troubleshooting AI tools that just showed
up yesterday. In order for AI to work for you, you must first define the who.

Let's get into how we can start using AI in our pre-production phase when we go into
content creation, video content creation specifically.

Here are the tools that we're going to be using, talking about, discussing throughout the
course of this particular workshop training, and that's ChatGPT and Google Doc.

As we were kind of joking off camera before, usually when video people show up it's
like, "Let me tell you about the most expensive camera I know for you to buy today, and
that's what you need. That's what you need. That's the answer." No. These are free. These
are available to you. These are available unto you, so you can pull these up and actually
go through this in real time.

Here's what we're going through as we're going through the pre-production phase. We
need to get clarity of our ideal target audience, not more for us, not necessarily more for
our team, which is never a bad problem.

All of these exercises and all of these areas are going to be things that if you do this, and
you have maybe even somebody on your team do this or you all collectively do this in a
team huddle, a team workshop, or something like that, you'll find that you have team
members that just have been listening to what you tell them, but they really don't know
the ideal target audience through and through to the heart and the core of that person like
you do. They don't know that. But this exercise and these exercises will help them.

We need to outline our ideal target audience's demographic details. That's the basic stuff.
When most people are describing, you'll hear the ideal target audience as their avatar.

Session Transcript
You'll talk about the area of how you serve them, categorized as the niche and all of those
different trigger words you see a lot online now. We need to break this down and actually
make this stuff tangible instead of just trigger and trending words.

The demographic details are the areas of the age, the income, occupation, family size, and
all that stuff.

The other area that most people do not think about when they're using AI tools at all is
the psychographic details, the emotional triggers that this person has, the values and the
beliefs that they have, their motivations, how they feel about time management or where
they're at with that in relation to how you serve them, the long-term aspirations that they
have, and their particular niche interests.

Furthermore, this is another layer deep that I promise you your competitors in your
industry are not even thinking about, and that is describing that person as a breathing
human being.

If you had to describe me right now, you would be able to describe exactly what you're
looking at with extreme clarity because you can physically see me. Tomorrow, if you had
to describe who I was, you could still describe it because you have in your mind an image
of seeing me.

This is the level of clarity that we actually want to have, and if you've met some of your
customers, if you've seen pictures in people's profiles on YouTube, Facebook, Instagram,
whatever, that can give you an actual image of a person to see.

You need to describe them as a living, breathing, human being, and we need to describe
them with a name and name this person as if they were a full human being just like you
and I are sitting here today.

Here are the things that you need to get clarity of your business and your brand insight of
ChatGPT. I'll describe this a little bit more in more details and what prompts and stuff to
use so you'll have all this stuff as well, but we now need to get extreme clarity so
ChatGPT knows.

We identified the person, the who we're serving. Now, we need to identify our company
beyond just our name and our statements that we're used to repeating.

Session Transcript
I could say, "I help entrepreneurs simplify the video creation process, piping them . . ." I
can go through all of that. That doesn't mean anything to ChatGPT. It's going to devise
itself what that means, but it doesn't really know, so I need to go and get really granular
with this.

When I get into my business details, I need to understand my brand's unique selling
proposition, what makes us different. I need to talk about directly who I serve and how
my business helps them specifically. Easy way to say this: Who are you helping, with
what specifically?

Your company name and your name. I like to do this inside of ChatGPT. Some people
still have some security-ish concerns. Your internet made everything you do unsecure,
unless you're really living that life where you are untrackable living off the thing.

But even now, you signed up for this thing, so you're trackable, friends. You wear an
Apple Watch, a Samsung watch, you got a smartphone, I saw you at Social Media
Marketing World, you're trackable. We've got your details already. Nobody's looking to
mess with you, I promise.

But I like to share my business name and my personal name so that I'm approaching
ChatGPT not like a system, but like an assistant. This is somebody that works on my
team. They just started today. I need to introduce all of this stuff to them.

I share my company name so when we're drafting . . . I've drafted contracts and revised it
and found loopholes and all this other stuff, but I need to fill in those blanks and some
stuff I just don't feel like filling out. It's just filling, "This is who I am," or, "This is who
this person should be filling in the blanks for." Put that stuff in there.

Your current product and your service offerings. People forget to do this until they're
doing a landing page or something and they're working on copy.

Describe to ChatGPT what your value ladder is. What are your free products that you
have people to opt in? What kind of content do you make and what platforms do you
share that on? You could be on Facebook, LinkedIn, TikTok, and YouTube, and you
could be posting there and you're posting content about X that serves X. Now it's starting
to make the connections of how all this stuff is interconnected.

Session Transcript
Talk about your premium service product offering. You can even put in there so it
understands the value ladder and you can explain it in terms like that, so that it
understands how it stair-steps to get somebody to your highest offering versus if they just
searched for something and maybe you came up on YouTube.

I also talk about, like I said, the content distribution forms and stuff like that. Again, in
order for AI to imitate you and your business and your brand, you must first define the
who.

Let's get more clarity on our ideal target audience. Everywhere you see one of those little
ChatGPT icon chiclets, just know that these are the prompts that you can use. I wanted to
take as much guesswork out of this as possible for you.

Inside ChatGPT, what we're going to do is create one thread. Name it your business
thread. This is your bread and butter.

The reason why I also said Google Docs is because you need to save this stuff someplace.
If ChatGPT says one day, "I forgot. I don't know what you're talking about," how far up
do you want to scroll in this thread?

I don't want to take the chance that it's going to say, "I don't know what you're talking
about. I lost it. Sorry, we're no longer saving stuff past 30 days," or, "We're no longer
saving stuff past seven days unless you pay for X," and you're like, "I don't want to do
that." I'm not taking chances.

Also, I don't want to create more open loops that we have to find a way to close later.
Whatever we're entering into ChatGPT, we want to save this in a Google Doc so we
always have that.

Inside of ChatGPT in my branded thread, I'm going to say, "This is my current brand and
business details that describe the following." Put in those details that I talked about, about
your business and your brand.

Then go into explaining, "This is who my business serves. These are demographic,
psychographics, and personal details of my ideal target audience, and I want you to create
a customer avatar profile." If you don't have one, you can have ChatGPT do it based on
those details.

Session Transcript
Fun fact, I'll ask ChatGPT, "What else am I missing? What are other things that are part
of demographics and psychographics about somebody that fits into this category?" or,
"For an entrepreneur like me that serves them in this unique way, what's something that
I'm missing? Give me seven things that I'm missing that would be great to further get
clarity on my demographics and psychographics about the ITA."

It'll give you a list of stuff, and so if it's things that you haven't really thought about,
about your ideal target audience, you can now do that.

Once I have that clarity of it now knows who I am, it knows the business, it knows our
offerings, and this is literally stuff you copy and paste off your website that you already
have or your landing pages and stuff. You don't have to reinvent the wheel. Then if you
have said this in a live stream or whatever, you can upload . . . Most of these companies
now provide you a transcript no matter how good or bad, and you can take that transcript,
make any minor changes that you need to make, and copy and paste that into ChatGPT
that gives you that descriptor, if you don't have that written anywhere.

Then once it gives you the profile back or if you already have that extreme clarity, say,
"This is great. Thank you."

I'm going to say this. AI is just a tool right now and it's just a system. I have no doubts we
are going to get into some "I Am Legend"-type weirdo stuff at some point, so I'm being
very polite to AI because I don't want no problems, like, "You did not say thank you. I'm
turning all your lights off." I'm not playing those games with it.

I just say, "Thank you." I'm just keeping it human-like and it also makes it easy when
you're just connecting, and to give feedback to this new hire on the team of what is right,
what is good, what is correct, or what is incorrect.

I'll say, "This is great, thank you. Will you retain this information for the future?" so that
ChatGPT knows, "I want you to remember this." This is something I've been testing since
this came out. Testing the memory status of ChatGPT.

The other thing is, like I said, "Will you retain this also?" Sometimes if they update it and
it doesn't like the word "retain," you can try "recall."

Let's talk about the goal of AI being to buy back your time. Let's get even more clarity of
our ideal target audience.

Session Transcript
This is all pre-production. We're doing a lot right now and we're going to continue to go a
little bit deeper. This is so we don't have to do it again. I very much so live by that "set it
and forget it" lifestyle like we saw in the infomercials years ago. Set it and forget it. I try
to do everything like that.

We want to now save our ideal target audience and our brand details to a Google Doc.
Any new content or idea threads, they all need to start with this that we just did. You can
copy and paste it and say, "Will you retain this for me? This is all the stuff that you need
to know."

Before I get into any podcast topic and ideas, I'm not just giving it a generic, "This is the
person, this is my business, and what kind of stuff that we do," like everybody else and
sound like a ChatGPT robot that now people have built up a tolerance of ignoring it.

It's no different than when people say, as soon as a YouTube video starts, "Hey, be sure
to like, share, subscribe." You're like, "Why? You've said nothing. You've given me 0.0
value, and yet you're asking me to share this with everybody I know, love, like, and care
about. Absolutely not. I don't even know if I want to keep watching this."

ChatGPT-ish type talk has now become ignorable. It's no longer eye catching and
attention getting, so our copy has to be that much more stronger. All of this stuff is going
to save us when we get to the video ideas and all of this.

Podcast ideas can be a different thread. YouTube video ideas can be a different thread.
Always have your branded thread one that's just the bee's knees, Hall of Fame stuff that
you can always use for anything, because that's where the bread and butter is. But save
that to a Google Doc so you don't have to keep repeating it, and so that you can make this
process duplicable for your team so they always can go into it.

We use the playbook system so that we have Google spreadsheets with lists and links to
all of our systems, resources, documents, templates, whatever. They click on that, it
opens up to that actual document, and if we need to copy and paste something, we can.
I'll get into how that works a little bit more.

But this is in case if, for any reason, anything changes with ChatGPT, you have your
details. You have the most accurate and up-to-date details saved someplace that's not just
the ChatGPT thread. Make sure you have that. I cannot stress that enough.

Session Transcript
Now, like I said, a pro tip here, humanize this ideal target audience. Too many people
describe their avatar-ish person like a rando off the street. That doesn't mean anything.
It's a real life, living, breathing human being.

You know the difference. Let's just get real here. You know the difference when you find
the right ideal target audience and the terrible non-ideal target audience that somehow
found your stuff, they're a hell client, and you can't wait to fire them or you can't wait
until the contract is over versus the kind of clients that you absolutely love to work with.

We want to humanize this person so we're always talking to them. Our content,
everything that we're doing is always branded to them. Give your avatar a human-like
name and descriptor to refer to them in ChatGPT versus just, "My name is Diana
Gladney."

It's Streamline Steve. Why? Because all of our stuff is about helping to simplify and
make the process easy and all this stuff. Streamlining the process, Streamline Steve.
Every time you hear me talk about Steve and stuff in my videos, that's who I'm referring
to, Streamline Steve. It actually knows when I'm saying, "I need to make a video for
Streamline Steve and this is how it needs to go."

Well, if all of that is maybe a little bit too much for you, pressed for time, you're doing all
this by yourself, fear not, my good friends, this is available unto you. It's the AI persona
generator. This is really good with giving you all of the grease and the goose up front.

You don't have to stress about any of that, and it'll give you a name. You can take this,
add this to ChatGPT, further refine it, and make it your own.

This is a free tool. It's by FounderPal.ai. You can scan the QR code any time you see that
and that'll take you directly to that particular link, and these pages are saved.

But it'll say, "Emma Thompson is a small business owner who is overwhelmed by the
constant changes and demands of social media marketing. She understands the
importance of having a strong online presence, but she struggles to keep up with the ever-
changing trends and algorithms. Emma is looking for a solution that can take the burden
of social media management off her shoulders and help her business thrive."

Session Transcript
I put this in like if you had a social media marketing agency, and you're helping by
exactly what all the stuff she's talking about.

This outlines, "Here's her problem, here are her pains, here's the goal, here are the
benefits, here are some of her triggers, and here are some of the barriers."

It even goes a bit further when you enter in your email and then say, "Here are three user
acquisition ideas, and then here are three conversion rate optimization ideas, and here are
three content marketing ideas that you can use."

If this is accurate and you like it, that's fine. You don't have to use what this gives you,
but this kind of covers some ground and sometimes helps you to think outside the box
and think about some stuff that maybe you hadn't considered. Sometimes it's really good
to just go through some of these exercises.

You could do this for any brand niche. I've worked on this with clients and friends, and
just sent them something and they'd be like, "Oh my gosh, how did you know all of this?"
I didn't. I just plugged in the right details, and this is a super simple form. So that's
available.

Now, here's how we're going to generate branded content ideas. We did all that heavy
lifting up front. Now, let's get into how we can get some video title topics, video ideas,
podcast ideas, etc.

Here's your ChatGPT prompt. "I want you to imagine you're Streamline Steve that has
struggled with," and insert the pain point, especially to the point of the video that you're
trying to approach this from. Think about how this video potentially would serve them
and what that main or top three pain points that they're dealing with for the sake of the
video or how you approach your content. "They want to," and then enter what their end
result desire is.

"I want you to take the top podcast," or it could be YouTube episodes, "that I've had . . ."
Which I actually will pull my data from my podcast provider and I'll go through
TubeBuddy, I'll go through vidIQ, because they also have AI tools in them as well, and
I'll pull that aggregate data, or you can have someone on your team do it.

I'll assess, "What are the ones that did well? What are we passionate about? What are the
products and services that we're looking to do in the next quarter for the year? What are

Session Transcript
some things we're looking to do for next year? Now let's start making that content. Let's
start working on that."

I may only pull certain ideas, so you can customize this or you can do this generally for
your channel. Most people do generalities. I prefer specificity.

You can ask, "Give me the next two to three best highly-desired episodes that should be a
successive follow-up to these to fit the ideal target audience described." That is a power-
packed sentence on purpose.

Most people just say, "Give me two to three podcast or YouTube ideas based on these
things." You don't always get the same results. How you engineer the prompt question
with clarity and with all the pre-work that we've done, the better, more accurate. You get
those and you're like, "Oh my gosh, yes. I've been waiting for this." That's how you get
there.

"Here are the episodes that I want done really well for this in no particular order," and
where it says to enter details, I'll list what those two or three podcast episodes or
YouTube videos and stuff like that are.

Now, I like to go in furthermore. Everybody has a process system of how you're doing
stuff, even if you don't have an established name or whatever. I have a clarity framework.
I'll take my clarity framework and put that into ChatGPT so that it understands, "This is
how I want you to lay stuff out."

For example, the intros of how I teach intros and how I do them even myself, I'll break it
down in this layout. I'll also share my content outlines and how I strategically approach
content. So I'm already getting that YouTube video outline once I go from the idea and
now I'm ready to plan that idea out.

"Here's how I want you to structure this for me." I'll take that structure and that system
that I have and now put this prompt in to ChatGPT to give me the outline for said video.

I'll say, "This is the format that I use for creating intros for YouTube videos that I want
you to use when outlining a YouTube video for me," so that it knows moving forward,
"Don't give me rando stuff that people came with that you're just making it sound good or
whatever," because that may not be appealing and may not be something that your people
respond to.

Session Transcript
I'm going off of the stuff that I know works for my business brand and how my audience
prefers to receive content. I'll list it out, especially this first time. You don't have to do
this every time. I'm like, "Here's an example. Step 1 looks like this. Step 2, this is what it
should be. Step 3," and on and on.

Now, when I have the intro crafted out and I'm like, "Great," the way I get ChatGPT to
not keep going and I'm just progressively giving it more details of the how, I'll say,
"Don't give me an answer or reply yet. I simply want you to know this information for
later. Okay?" It'll say, "Yes, I understand that you want me to hold onto this information
for later. Let me know if you need help with anything," or whatever.

Then I'll go in and add in the other part of how I break down a video, which is super
simple, which is the video intro, Tip 1 and 2, I do my Seed & Lead method, then Tip 3,
and then I'll have my NLQ, which is my next logical question.

This is the exact same stuff I've taught at Social Media Marketing World. Exact same
stuff. It's in my book that I talked about and I gave that away. If you were there, you
already have access to it, or should. It's the same exact framework. I'm just now
educating ChatGPT on how we do this in our company. I'll give it to them in how I want
it to give me the structure.

Pro tip here that's not in the slides: I like to visually be able to see it broken down so if I
wanted to print it out or pull it up on my computer or just copy and paste to Google Docs
or Apple Notes, which I like to use personally.

I'm like, "But give it to me in H1 and H2 outline format," so that it makes the main text or
the name of the podcast really large, and then it's like, "This is the podcast, what it's
about, and blah, blah, blah." It gives it to me in a visually responsive format that's easy
for me to execute, because why should anybody on the team do it when I can ask
ChatGPT to?

Now, knowledge check ChatGPT to make sure it fully understands. These are two
statements that I like. "To make sure you understand, give me one example of what I've
asked." Then you can enter prompt details for another one and say, "Before you answer
. . ." Because these are very long prompts, but these are very descriptive prompts too, you
enter in all your stuff and then at the end, be like, "Before you answer, simply answer yes
or no that you understand what I'm asking you to do."

Session Transcript
Sometimes I've found it thinks I want something else that's very ChatGPT-ish like
everybody else and I'm like, "No, let me educate you on how I'm wanting this done," or,
"You got this wrong," and it'll be like, "Oh, okay. Thank you." It loves to learn.

This is something that you can pull when you need to start using and transcribing and
pulling data from videos. If you are a content-creating entrepreneur, you said most of the
stuff that you're probably going to turn into a course or whatever at some point, or that
you need to use for reference material to get better ideas, to get better podcast stuff. Ain't
nobody got time to be going through line for line. No. You can pull your stuff.

This tool Maestra, love it. I can take my YouTube or . . . This is a Short, even. I can take
my YouTube videos, though, finished videos from whenever, paste the link in, and it
gives me a transcript. Now I can copy and paste this and then I can export this out.
Doesn't cost you anything.

I like this tool because if it's a certain section of a video that I was like, "Dang, that was
really good," or part of a live stream and I'm like, "Dang, I should do something with
that," I go back to that point, I pull just that section, I'm like, "Take this and now let's
flesh this out and make this into a full episode."

Other tools that I like to use that are great for pulling data, especially when you need to
use the context of an existing video to expand it out, turn it into a series. Especially when
you have those that do well, turn it into a playlist series. You have Descript and you have
Fathom. Why? Because most of the time you're on a client call, coaching call, or
workshop like this and you can start getting transcripts of what you're saying and doing in
real time.

This is how Fathom works. A lot of people use Zoom, Google Meet, or what have you for
their stuff. It records it, you can bookmark it, you can highlight certain things, and it'll
give you the summary of the notes of all of that.

That's great if you want to do blog posts, social media posts. A lot of times stuff comes
out from us just speaking our message and talking about what's working for us, what we
need to do, and on and on.

Even team huddles. This works for great for team huddles. It identifies the speakers and
all of that.

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A lot of this AI tool stuff, we are just looking at, "What are we already doing that AI can
help us with?" When it comes to planning your content, share your outlines/structures
inside ChatGPT and use existing working strategies that you're already doing.

Fun fact: Remember that software I just told you about that can take existing videos and
. . . You may have a way of doing something, but you don't have that in a systemized
process named. You're just used to doing it in that way. Paste that entire video script into
ChatGPT and say, "Give me a structured system based on how I have delivered this
video. I want to see intro roughly such and such seconds long, and then give me the rest
of the stuff. Give me the outline and the summary, not of the video but the structure." It
will do it for you.

Then you're like, "Dang, I'm really good at what I'm doing." That saves you some time
and figures out how you're doing what you're doing sometimes.

You can pull from your current YouTube videos that you've already done. Yes, a lot of
people feel like, "Well, it's not going to actually be like a human." It can be. Again,
ChatGPT works for you. It's not just a tool. This is a person on the team. Treat it as such
and you can do amazing things.

Now here's another pro tip I love. This is how I really get my stuff to a next level. Rate
the video ideas, topics, titles, descriptions, whatever you're using it for.

I'll say, "Rate these ideas on a scale of 1 to 10, with 10 being the best, of how interesting
these ideas might be to Streamline Steve, and address the deep desires and concerns that
they have."

How do you know what the deep desires are? Because we talked about it. The first thing
that we did.

It'll say, "Well, this is actually a 6 and this is a 7, because . . ." It'll explain why. Then you
know those that you feel the most connected to, and those are usually 8s, 9s, and 10s.
You'll be like, "Well, I don't want any 5s, 6s, and 7s."

You say, "Well, what would be a 10 out of 10 episode idea for X?" Then it'll refine more
of the stuff that . . .

Session Transcript
Are you all getting this? I'm getting pumped up.

Let's get into production. I like to use the ALVAS Hierarchy of Investments. It's a system
and a framework that I just outlined so that it's easy for me to teach, easy for me to
remember. That is the best way to start approaching how to integrate this into what you're
doing and see what AI tools exist for you that could be helpful.

A for audio, L for lighting, video for V obviously, A for accessories, and S for software.
If you ever get confused about how to buy stuff, if you're ever getting confused on what
you should get first, this is the order that it should be. Just think of good old Uncle Al.

ALVAS: audio, lighting, video, accessories, and then the software. That's every
component of what you're going to use and make any video.

First thing, most people think cameras. I love cameras too. I sell a lot of them, but it is
audio, then the lighting, video, and so on and so forth.

When it comes to production, actually doing the video, Adobe Podcast is great for . . .
Let's say you already recorded your podcast and you're like, "Dang, a plane just flew
over," or something happened in the kitchen, somebody dropped a plate, your kids are
going kiddy in the living room while you're trying to do your thing, and you're like, "I
need to clean this up." Adobe made a . . . It says podcast but it kind of doesn't matter
what it's for. You can clean that audio up.

I would say beware, because it is a little too strong sometimes, and you don't want to add
audio processing like a RODECaster Pro and then throw this on top. It tends to not do the
best.

What I found it to do a great job with is smartphone audio, rooms that aren't treated, but
it's something that you can do even a little bit better depending on this. But this is great
after the fact.

I call this LALA because I don't know what they came up with, with this extra L, but
LALAL.ai is amazing. If you don't save your finished videos or the raw files, you don't
have that video without the music and sound effects. This gets rid of all that stuff.

Session Transcript
Let's say you want to repurpose a video into a masterclass, a workshop, or a paid training.
You're going to pull that offline. Well, it's got all this music that you may not want in that
capacity now. This gets rid of it.

I tested this. This works amazing. It's insane. I don't understand it, AI, but this works.

If you ever need to get rid of music, or sometimes during a live stream where you could
be on with somebody, they have music playing, and sometimes it's annoying as hell and
you can't really use it or you don't have the right licensing for it anymore, this gets rid of
that. Amazing stuff.

Krisp.ai. I'm using it right now. I've been testing this like crazy. I'm the most excited
about this one. You know why? Because I live next to the airport in a military base. I
swear they wait until I get ready to live stream, do a workshop or video, and they just go
all over the place.

From jets to airplanes, car noises, the ceiling fan, the air conditioner, kids, you would
think I was in an amazing studio. You can't hear anything.

Audio nerd people, when you put that into your video file, usually you can see the noise.
I don't even have to use any other isolation tools and all that. This is amazing. Absolutely
freaking amazing.

I said to Leslie I was only going to mention one camera. This is the one camera. This is
the Sony ZV-E1.

All this stuff, AI tools, even cameras, expect to see more of this. This is one of the first
cameras, not the first, but one of the first cameras that has AI tracking in there.

This is the same camera I'm using right now. If I had a whiteboard and I needed to switch
and get up, this can track me, zoom in, and you'll see the screen go from left to right and I
didn't have to do anything. The camera is doing it. Why? It's using AI-based auto-
reframing.

If I want to touch and tap on the person in the red versus the person in the yellow if I'm
behind the camera, it will auto-reframe for me. We never moved the camera.

Session Transcript
I've done live, in-person trainings where I'll sit the camera up on the table and just let it
follow me. It is incredible.

Webcams are getting this feature. Smartphones are getting this feature. This kind of stuff
is coming to market, if it's not already in with the brand that you're using. This is just the
camera and stuff that I use. I just want you to be aware of it.

iPhones. iPhone XR or later now have what's called the continuity camera, and so it can
not only look at you, but it can also somehow weirdly, even though it's sitting vertical
like this, see your table flat. Wizardry from Harry Potter is what I call that. That's
available.

Most phones and stuff are now getting these AI tools. I'm not questioning how, why, or
whatever, but those are some of the tools that you can use to start making the production
process easier.

Why? AI should be buying back our time. If we don't have to have our editors spending
as much time fixing stuff, if we don't have to wait because we paused for another airplane
40 bajillion times, you don't have to worry about all this stuff. You're good to go.

Let's get into some post-production. These are the big money makers here when it comes
to really buying back your time and your team's time.

I love OpusClip. OpusClip is one of those tools that does a good job of taking a regular
video and now giving you 10 different, 12 different pieces of content with the transcript.
You can put captions on screen, all of that.

They just added the feature to add in B-roll even, so you can turn your podcasts and all
that stuff into more micro content without your editor having to listen through the video
and source the pieces.

Furthermore, it gives you ratings. If you look at the corner right of the screen, it gives you
a score, like, "This is 99% good or accurate." I'm waiting for us to be able to say and
adjust the rating to what we think is good.

For right now, I would encourage you with some of these tools that give you ratings, you
need to determine if 80 is as low as you can go. Anything below 80 actually is a turnoff

Session Transcript
to your audience or not, so just pay attention to what actually works versus just listening
to it.

Gling. Another tool that we love to use, even more than Descript because I found it to not
have any audio-video sync issues.

But I can upload the raw form of our video and this is the first rough cut. This allows us
to go through our stuff without having to worry about mistakes. I can just instantly hit
click, click, click, get rid of this, this, and that, and send that file to my video editor if I
want to because I know that stuff . . .

As soon as I'm done, before I upload, I'll just send him this file. Or he can do this and
instead of listening, he can just read through, and anywhere he sees me . . . He can
literally type in search "pause for the plane," because I've had to say it so many times
prior to us using Krisp.

"Pause for the plane" is now a trigger word to know any part that I have to get rid of gaps
and stuff. I don't have to do that anymore.

It can also generate chapters for you as well.

When it comes to the post-production process, look at all of the different ways that you
can start naturally integrating this based on what you're doing. I gave you a lot of tools
and stuff, but a lot of stuff you can start generating inside of ChatGPT.

Email replies is one big, big, big way that I love to use just to get rid of decision fatigue
around certain things and even your blog post formulas and the like.

Whether you believe it or not, literally every slide in this presentation used some form of
AI or another. I promise you, you can integrate it into everything. Even the audio that
you're listening to right now is enhanced using AI.

Here are your next steps.

Integrate AI into your business. Number one, think about your content ideation, how you
create or update your brand thread inside of ChatGPT. Just look at what you already
have. You can probably pull from existing threads. Make a dedicated one for your
business and use one that just helps you further clarify and identify your ideas.

Session Transcript
Start buying back the time for not just yourself, but start with yourself for sure because
the organization can only move at the speed of the leader.

Add your most used content systems into ChatGPT. Like I said, email replies for sure is
one way so I can get to actually making more content.

Thinking through ideas, I don't have to wait to get down to Layer 4 of my own thinking. I
can help ChatGPT to help skip ahead and jump down to Level 4 in my thinking to just get
to the real core stuff of what's super important, because it already understands the
business, the brand, and the ideal target audience.

Then start looking at ways you can buy back your team's time. I don't care if you just
have one person that works for you less than part-time. Start integrating AI into your
team's most used process.

We have a brand value at my company where everybody is responsible for being a leader
in their space, meaning they should be on the lookout for ways that they can use AI in
how they're working to enhance the business and further help use video to share your
vision.

Now, if you all have any questions, I'm here available to you. I'm super pumped with all
the stuff that AI can do. This is just a scratch of the scratch, but this will definitely get
you going.

Questions and Answers

Leslie: Amazing. We're going to go ahead and transition to the Q&A portion of
this event. You can ask any questions related to creating YouTube videos
using AI that you would like to ask. This includes any questions that you
may have on how to apply what you've learned today to your business.

Of course, while you get your questions in, we encourage you to leave
session feedback. How was this? Let us know by filling out the session
feedback form. You'll see that link below the video.

All right. Let's go ahead and take some questions. How does that sound to
you, Diana?

Session Transcript
Diana: I am ready.

Leslie: All right. Let's do it. Question number one is from Robin. "Doesn't GPT
have a character count or word count that you have to stay within?"

Diana: Yes, and it's in my experience been extended. There are things that you
can do to kind of give yourself some more space a little bit by giving a
summary of a section, and do it in chunks. That's why I said we're not
going to do everything, like the ideal target audience, the business, the
brand, who we are, our product, we're not doing all that in one whole
prompt. We're doing this in chunks.

When we're doing the whole ideal target audience stuff, demographics,
depending on how long it is, could be one entry. Then you're like, "Okay,
great." Then it's like, "Oh, I thought about some more. Here are some
other ones." You can keep adding to it. It doesn't just have to be "get the
one thread right and then hit enter." That's too much stress.

Leslie: We're going to break some news here really quick. Earlier today I watched
a video, because yesterday OpenAI had a bunch of updates that they
announced. One of the updates is that they're expanding the character
count. It's going to be up to 96,000 characters now.

Diana: Good lord.

Leslie: Ninety-six thousand words or something along those lines. Basically the
longest of any of these platforms out there. They're supposed to be
expanding it sometime between yesterday and the end of this week, so that
might not even be an issue after today. I was excited to see that update and
they had a bunch of other updates that are just amazing to me.

That's that. Next question. You shared a tool, OpusClip. Can you go a
little deeper on how you use OpusClip and how much further editing is
needed? Basically, how good is it?

Session Transcript
 I've heard a lot of great stuff about it, but is it something where you can
just put the link into your video and it makes these clips and they're
awesome and you don't have to do anything else?

Diana: I like to try to keep stuff bare. Number one, we have two versions. We
export it out so that if you don't want those captions because you might
change the style or it doesn't have the text or the font that you would use
or whatever, and so that in a year's time, if we've changed things, we can
always repurpose that again.

I like to use it a couple different ways. The first one is we don't put maybe
the entire podcast in there because you have sections that kind of don't
matter or it's only really a certain section, like maybe between that 20- and
30-minute mark of a 40-minute episode that you know for a fact that you
want and this is the good stuff. We may only pull just that section and then
upload it so it has nothing but good stuff to pull from.

Also, because dedicated YouTube videos are great for that, we've pulled
regular YouTube videos, dropped in the link, and then it takes about 10 to
12 minutes for it to process, but it'll send you an email and let you know.
It will pull and it'll rate.

But what I've found is if you just let it try to figure it out, sometimes you
get too much fluff. That now becomes a time waster by having to go
through stuff to see, "Is this a contextual piece? Can this piece stand
alone?" If somebody can't watch it on their own, it's an irrelevant piece.

People are like, "I put out this many pieces of content," and it's like, "And
half of that is trash in a bag." It's no point. You know what I mean?

Leslie: Yeah.

Diana: It's really good. It does a good job, and it's constantly gotten better, but
sometimes I'll have my editor even pull the main root pieces and then we'll
just have it go through to just further refine the process.

Session Transcript
 It's still going to be some human interaction, but if you just let it do its
own thing, you waste a little bit more time on the back end trying to see if
this is something you can use or not.

Leslie: Gotcha. When it goes through its processing and it comes up with these
clips, is it fairly easy to go in there and make tweaks? I've tested it out
once. I uploaded a video and I was very impressed with what I got back.
But what if I needed to tweak things and so on? Is that a pretty simple and
straightforward process?

Diana: Yes, because they take the similar approach to Gling where you can click
to omit a word from the transcript. Or say it pulled a little bit of a few
seconds that kind of doesn't matter and you're like, "No, it should really
start here." You can change the starting point to where it starts and where
it ends of the clip.

They've even, again, just recently made some updates just for you to better
be able to make those adjustments more naturally, so it's not kind of as
clunky as we've seen so far with a lot of these AI tools.

Leslie: Gotcha. Robin is asking, "Is that an expansion to the free version or the
paid, and what are the differences?" Oh, I'm assuming you're talking about
the expansion of ChatGPT. That's a great question.

It's actually their newest version called GPT-4 Turbo. I didn't see them say
anything about it, but it tells me that it's most likely on the paid version. I
don't know what that means for the free version. This is a new update that
I just saw, so I know I have to look into the details of that some more to
find out.

This is one question that I ask everyone that does a session on AI. I'm
tying your hands, Diana. You can only choose one AI tool and no more.
What are you holding on to? Everything else has to go. What are you
holding on to?

Diana: It is surprising even to me. I'm going to go with the Krisp.ai audio editor.

Leslie: Really?

Session Transcript
Diana: The amount of times that we have sections where I have to pause, it's not a
good day to record because they're doing jet testings over at the military
base, the amount of live streams and workshops and stuff where the audio
needs more work after the fact if we're going to use it for anything else,
which adds more into that processing time, and the amount of stuff that it
takes out of the audio and still keeps me sounding natural and not robotic
or like I'm talking into a tube is amazing.

Because it's the biggest AI tool that would give me the most efficiency and
return, I would take that one because it'll probably save us the most.
Whereas video editing stuff, whatever we're naturally using will probably
have a native integration at some point, if not already, so I would go with
the audio.

Leslie: Gotcha. Even above ChatGPT?

Diana: You didn't say that.

Leslie: I said any AI tool.

Diana: Everything is based off of ChatGPT.

Leslie: The question was you can only choose one.

Diana: Okay. You don't have a choice but to choose ChatGPT because everything
runs off of it to enhance it and make itself better. It's like saying, "Which
kid do you love?" but these are not your parents anymore. No, one's got
the same parents, one's got the kids. It doesn't exist.

Leslie: Oh, man. I love it.

Diana: If we can keep ChatGPT in the protected realm, then I would go with the
audio tool.

Leslie: Oh, that is good. All right. I don't see any more questions. Hey, if anyone
has any questions, make sure to let us know. You can post that in right

Session Transcript
 now. It'll come to the top of the queue. If not, we're going to go ahead and
wrap things up, which is fine as well. But I just want to make sure.

Of course, if you're watching this after the fact and you have questions,
you can always come over to the Facebook group and let us know what
your questions are.

Yep, I think we're going to wrap it up. Wait, wait, wait. Nope, there's a
question coming in. Good job, Dwight. He let us know that there's one
coming in. "Thanks for your points, Diana. You mentioned LALAL . . ."
Something is coming in about that particular tool.

While that's coming in, RJ wants to know really quick, "What is the name
of your book?"

Diana: "The One Right Video."

Leslie: "The One Right Video"? Oh, I like it.

Diana: Thank you.

Leslie: Sweet. Can you really quickly tell us what it's about?

Diana: It's about helping content-creating entrepreneurs, that's specifically who

it's written for, going through the process of . . . It starts off, number one,
with mindset, but most people are trying to get this viral video thing, so
it's kind of a play on that.

But it's not making just solely one video that all of a sudden makes all this
magic sprinkles and pixie dust fly everywhere. It's making a series of the
one right video for your ideal target audience, the systems and the formats
to do that so that you start getting the results that you want in your
business using video.

Leslie: Awesome. Love it. This is what Dwight wants to know. He wants to
know, "LALA or LALAL . . ." LALAL just sounds . . .

Diana: It's a weird name.

Session Transcript
Leslie: It sounds so weird. But regardless, it exists and he wants to know is it able
to edit out selected voices in the background of a conversation between
two people that he wants to keep? The two people are talking, anything in
the background, get rid of that and focus in on the two people. Do you
know if it can do that?

Diana: I don't know if it can do that because I've only used it specifically with
music and sound effect stuff. If you are thinking to get rid of somebody,
and it sounds bad, but I get it, then you probably are looking at a couple
different things.

Number one, I like to use the tool Auphonic, which is not technically AI
but it's another great tool. You can upload the audio file to it and it will
clean up naturally a lot of that background audio.

Adobe will too. Adobe Podcast will too, but sometimes it's a little bit too
strong, and so it makes the people you want to keep sound weird.

But you probably need to throw that into something like a Gling or what
have you. If it's picking up words somebody's saying, that's a background
removal thing. This is more like getting rid of music stuff. At least that's
what I've found it to do best at.

Leslie: Gotcha. Awesome. I think that's it, so we are going to go ahead and wrap
things up. Diana, thank you so much for your insight on today's training.
This was a great overview of Creating Professional Quality YouTube
videos in Half the Time with AI. Can you please remind people where
they can follow you?

Diana: You can follow me @DianaGladney across any of the social medias, and
of course on YouTube, and you can of course find me at
dianagladney.com.

Conclusion

Awesome. For all of you that joined us today, thank you so much for joining us.

Session Transcript
Of course, don't forget to let us know what you thought about today's session using the
session feedback form. There will be a link to that right below the video, and that will
help us make this even better for you.

Of course, be sure to check out the schedule page in the Society for details about our
upcoming training sessions. We've got a lot of great stuff coming your way.

But that's it for today. Thank you so much for joining us, and we'll see you next time in
the Society. Bye, guys.

Session Transcript