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Lecture #4 (Process of Communication)

Communication skill

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chaudarysaad6009
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7 views

Lecture #4 (Process of Communication)

Communication skill

Uploaded by

chaudarysaad6009
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Components of Communication

Communication is a process of transmitting and receiving messages (verbal and


non-verbal). Communication is a dialogue not a monologue. So, a communication
is said to be effective only if it brings the desired response from the receiver.
Communication consists of six components or elements.

Components of Communication
1. Context
2. Sender/Encoder
3. Message
4. Medium
5. Receiver/Decoder
6. Feedback

Context
Every message (Oral or written), begins with context. Context is a very broad field
that consists different aspects. One aspect is country, culture and organization.
Every organization, culture and country communicate information in their own
way.
Another aspect of context is external stimulus. The sources of external stimulus
includes; meeting, letter, memo, telephone call, fax, note, email and even a casual
conversation. This external stimuli motivates you to respond and this response may
be oral or written.
Internal stimuli is another aspect of communication. Internal Stimuli includes; You
opinion, attitude, likes, dis-likes, emotions, experience, education and confidence.
These all have multifaceted influence on the way you communicate you ideas.
A sender can communicate his ideas effectively by considering all aspects of
context mentioned above.

Sender/Encoder
Encoder is the person who sends message. In oral communication the encoder is
speaker, and in written communication writer is the encoder. An encoder uses
combination of symbols, words, graphs and pictures understandable by the
receiver, to best convey his message in order to achieve his desired response.

Message
Message is the information that is exchanged between sender and receiver. The
first task is to decide what you want to communicate and what would be the
content of your message; what are the main points of your message and what other
information to include. The central idea of the message must be clear. While
writing the message, encoder should keep in mind all aspects of context and the
receiver (How he will interpret the message).
Messages can be intentional and unintentional.

Medium
Medium is the channel through which encoder communicates his message. Your
medium to send a message, may be print, electronic, or sound. Medium may be a
person as postman. The choice of medium totally depends on the nature of the
message and contextual factors discussed above. Choice of medium is also
influence by the relationship between the sender and receiver.
The oral medium, to convey your message, is effective when your message is
urgent, personal or when immediate feedback is desired. While, when your
message is ling, technical and needs to be documented, then written medium
should be preferred that is formal in nature. These guidelines may change while
communicating internationally where complex situations are dealt orally and
communicated in writing later on.

Receiver/Decoder
The person to whom the message is being sent is called ‘receiver’/’decoder’.
Receiver may be a listener or a reader depending on the choice of medium by
sender to transmit the message. Receiver is also influenced by the context, internal
and external stimuli. Receiver is the person who interprets the message.

Feedback
Response or reaction of the receiver, to a message, is called ‘feedback’. Feedback
may be written or oral message, an action or simply, silence may also be a
feedback to a message.
Feedback is the most important component of communication in business.
Communication is said to be effective only when it receives some feedback.
Feedback, actually, completes the loop of communication.

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