3rdFloo

r EVER GOTESCO MALL

Commonwealth Avenue, Quezon City

STUDENT’S EDUCATIONAL PACKET

Media Information Literacy
Grade 12
st
1 Quarter - Week One
Introduction to Media and Information Literacy

Specific Learning Objectives

At the end of the lesson, the learners are able to:

● Create a log that reflects their current use and interaction with media and information
● Define the key concepts (communication, media, information, technology literacy and
media and information literacies.)
● Compare and relate the media and information literacy framework to their own
understanding and competencies.

I. Introduction

In the present time, technological advancement is inevitable, and the access

of information is very much available with the aid of technology. Media and
Information Literacy accentuate an individual's capability to exercise his/her
fundamental human rights, specifically the right to express his/her opinion using
any kind of media platform and the right to access information responsibly.

II. Review / Motivation

Task 1: Media Use Log

1. Instruct the learners to bring out a sheet of paper.
2. Direct the learners to think of the past week, and record their use and interaction with
media and information providers such as the internet, social media, TV, radio, newspaper
etc. Have them indicate how many hours were spent engaged with each one. Allot 5
minutes for this activity.
3. Instruct the learners to prepare a short report by answering the following questions:
● Which media provider did they spend the most time?
● What roles does media play in their lives?
4. Call learners to present to the class
Sample Responses

Media or Information Provider Number of hours in a week

YouTube 3 hours

Facebook 12 hours

Television 20 hours

others

III. Discussion

Unlocking of the Difficulty

Literacy: The ability to identify, understand, interpret, create, communicate, and compute, using
printed and written materials associated with varying contexts. Literacy involves a continuum of
learning, wherein individuals are able to achieve their goals, develop their knowledge and
potential, and participate fully in their community and wider society.

Media: The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc. It also refers to any physical
object used to communicate messages.

Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of forms.
It aims to empower citizens by providing them with the competencies (knowledge and skills)
necessary to engage with traditional media and new technologies.

Information: A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.

Information Literacy: The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.

Technology Literacy. The ability of an individual, either working independently or with others,
to responsibly, appropriately, and effectively use technological tools. Using these tools an
individual can access, manage, integrate, evaluate, create and communicate information.

Media and Information Literacy: The essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical
thinking and life-long learning skills to socialize and become active citizens.
 The generation today is living in the 21st century, where people are dependent on
technology but try to imagine waking up one day to find no Internet, libraries, and cellphones.
Newspapers, magazines, radio stations and TV channels have also disappeared.

The Communication Process

In order to understand how information flows within the media, we should first understand how
the basic communication process works.

There are various types of communication models to show us how humans relay messages to
each other. The simplest and perhaps the oldest model is the Shannon-Weaver Model of
Communication (see Fig. 1) that shows a linear type of communication process. This means that
we follow a straight line of sending a message from one point to another. From a sender, a
message is delivered using a channel to reach the receiver. In our example, the sender (S) is you,
the one who had an idea to share. Thus, you are now the source. From the source, the message
(M) is relayed as a piece of information. You use the box, the megaphone, or microphone-
speaker as your channels (C) to spread your message. The channel is essentially the media that
helps you reach your intended audience. The audience-the people who read or listen to your
information-is the receiver (R). As soon as they receive your information, that's when the
communication process ends. This communication process is sometimes referred to as the
SMCR Model.
Media and Information Literacy involves necessary skills that let a person interact using
different media platforms and get access to information around the globe. These should be
learned because we are now living in the information age when the media have a significant role
in our society towards disseminating information, connecting people, and acting as an agent of
change in our society.

A. Communication and Media Information

Communication is affected by media and information because of the advancement of technology
and the availability of different communication services. These allow us to have access to fast
and easy forms of communication through the use of different media platforms and social media
sites like Facebook, Messenger, Instagram, Twitter, among others. However, this form of
communication may have a negative effect on people in terms of personal relationships that may
be strained by the over-reliance on social media that are fertile grounds for fake news and hoaxes
Therefore, we should always be mindful in taking advantage of the use of communication
technology in appropriate ways. We must keep in mind the principle of “Think before you
click”.

B. Media Literacy, Information Literacy, and Technology Literacy

Media literacy highlights the capacity of an individual to understand the functions of media and
determine the relevant use and worth of media platforms. This means that an individual knows
how to use or manage media accounts or media platforms. Meanwhile, information literacy is the
communication or acquiring of data or facts that relate to the use of media information. This
involves a careful and thoughtful way of gathering information legally, avoiding such pitfalls as
violating intellectual property rights and plagiarism. Technology literacy, on the other hand,
is the skill of an individual to manipulate technology independently or with the assistance of
others in using the technology in an efficient and suitable way. These skills are needed to access
knowledge and communicate information in a legal and ethical manner. Information and media
literacy enable people to become a responsible user and producer of media and information.

C. Responsible Use of Media and Information

The 21st Century is known as the information age. Now, people are highly dependent on
technology in different aspects of their lives such as for communication, entertainment, and
work-related activities. Responsible use of media and information is encouraged especially in
education. Teachers and students use reliable internet sources in acquiring information as well as
in researches. Others use different media platforms for information dissemination and for social
awareness and advocacy purposes.

The value of media information literacy is undeniable across all nationalities around the
globe. For example, modern Good Samaritans use media platforms through various ways like
video blogging to help people in need. These platforms also have economic value to their users.
Media influencers who have gained many subscribers and followers are paid by YouTube
through the advertisements and commercials inserted in their videos. Also, networking
businesspersons and online sellers use different media platforms as an important tool to recruit
members, advertise, and sell their products, respectively.

Some social media are agents of change. Users who want to increase awareness or elicit public
response to issues flock to social media where they can freely write their opinions, textually or
through “memes”, on their advocacies. There is, at present, little guarantee on the truth of what is
being shared, but people react to it, sometimes getting involved in conflicts online or offline.
Therefore, social media users, especially influencers, must be responsible for what they post on
their platforms. They have to make sure that the information they share are factual and
come from reliable sources.

The ease of getting information via media also has its disadvantage: the risk of invasion
of privacy. Many users are unaware that their personal information can also be taken from their
media accounts without their knowledge, resulting in effects ranging from annoyance due to too
many targeted ads to legal problems from identity theft.

Certainly, media and information literacy is an essential skill that we need to develop for
us to take advantage of the use and benefits of technology in the modern society, while avoiding
its pitfalls.

Here are some tips for the responsible use of media and information.

1. Ensure personal information safety – Do not display or give away your personal information
on your social media account. When you are using applications and websites, read first the
“terms of use”. It’s wise to take a close look and read all the
sections thoroughly.
2. Get permission – When posting videos or pictures of other people on your social media
account, do not forget to ask for the owner's approval and of the people who appeared in the
video or picture.
3. Think before you click – When posting or sharing on social media, think first if the
information you are going to post or share is accurate, helpful, informative, nice, and kind to
others. Avoid posting or sharing inappropriate, uncomfortable, or rude
insights on your account.
4. Keep your password safe – Keep an eye on your account; do not let others know your
password. Update your password often to avoid your account from being hacked or used by a
poser.
5. Spread positivity – Share positive and uplifting posts to your friends. As much as possible,
avoid negativity and hate in your account because what you post on social media becomes a
reflection of yourself.

IV. Let’s Practice

Task 2: Compare and Contrast
Identify the similarities and differences between and among media literacy,
information literacy, and technology literacy by completing the triple Venn diagram
below. Then, answer the guide questions that follow.
Guide Questions:
1. What are the similarities of media literacy, information literacy, and
technology literacy?
2. How would you differentiate the media literacy, information literacy, and
technology literacy?
Task 3
Show your creativity and critical thinking skills by creating a mind map about the
influence of media and information in communication. Then write a short
explanation or description of the mind map that you created. Use a short bond paper
for this activity.
Below is an example of a mind map showing the factors that affect information
literacy.

V. Evaluation
Task 4. Answer the following questions

1. Why is it essential to be a media and information literate?

2. How can you become literate in media and information technology?
3. What do you think of the reliability and truth of information circulated in
different social media platforms?
4. In your opinion, what makes an individual literate in media and information?
5. What activities/ habits do you practice which illustrate media and information literacy? Give
at least three examples.

Task 4.4 Quiz

Multiple Choice: Read each question carefully and choose the letter of the correct
answer. Write your answer on a separate sheet of paper.

1. Which of the following describes the capacity to read and write associated with the knowledge
to determine, comprehend, explain, generate, communicate, and calculate using printed
materials?
a. Media
b. Literacy
c. Computer
d. Information

2. Which of the following is a tool or platform used to convey information or means of

communication?
a. Media
b. Literacy
c. Computer
d. Information

3. What do you call the knowledge acquired from someone or something?

a. Media
b. Literacy
c. Computer
d. Information

4. Which of these is characterized by an individual's ability to understand the functions of media

and determine the relevant use and worth of media platforms?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy

5. Which of the following describes an individual who knows how to manipulate technology
independently or with the assistance of others in using the technology efficiently and suitably?
a. Media Literate
b. Computer Literate
c. Technology Literate
d. Information Literate

6. Which of the following refers to the ability to transmit communication or acquiring data or
facts that relate to the use of media information?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy

7. What do you call the equipment or method that is useful to people’s daily activities?
a. Media
b. Internet
c. Computer
d. Technology

8. Which are the necessary skills that let a person interact using different kinds of media and
access information around the globe?
a. Media and Information Literacy
b. Computer and Technology Literacy
c. Information and Technology Literacy
d. Information and Communication Literacy

9. What electronic machine is used to store and work with a large amount of information?
a. Media
b. Internet
c. Computer
d. Technology

10. What do you call the globally connected network system that uses TCP/IP to transmit data
via various types of media?
a. Media
b. Internet
c. Computer
d. Technology

11. What do you call the present time when technological advancement is inevitable, and access
to information is easy with the aid of technology?
a. Industrial Age
b. Electronic Age
c. Prehistoric Age
d. New Information Age

12. Which of the following is not a form of social media?

a. Twitter
b. Google
c. Facebook
d. Instagram

13. What do you call a person who has gained many subscribers and followers, and is being paid
by YouTube through advertisements and commercials placed in their Vlogs or YouTube
Channels?
a. Netizen
b. Blogger
c. Media Influencer
d. Internet Sensation

14. Which of the following statements is NOT true about the communication today?
a. We now have access to fast and easy form of communication
services.
b. Communication in the modern period is susceptible to media and information.
c. Social media forms of communication always have a positive effect to a person in terms of
personal relationship.
d. Media users and contributors must be mindful in taking advantage
on the use of communication technology in appropriate ways.

15. “Media and information literacy are important skills that we need to develop for us to take
advantage of the use and benefits of technology in the modern society.” The statement is
___________.
a. belief
b. factual
c. opinion
d. fallacious

VI. Synthesis
Communication therefore refers to the technical means of communication or the channels
through which messages are conveyed. It is crucial to be responsible user of media.

VII. Assignment
 Task 5: Editorial Cartoon Analysis
In a piece of paper, write your analysis of the editorial cartoon shown below. How are
you going to relate this to responsible use of media and information in a democratic
society?

Your written output will be graded based on the following rubrics:

VIII. References

Alton Grizzle et. al. Media and Information Literacy: Policy and Strategy Guidelines.
United Nations Educational, Scientific and Cultural Organization. Paris,
France (2016) Accessed November 25,2019 http://www.unesco.org/new/
en/communication-and information/
resources/publications-andcommunication-materials/publications/full-list/media-and-
informationliteracy-policy-and-strategy-guidelines/

Carolyn Wilson et. al. UNESCO Curriculum for Teachers. United Nations
Educational, Scientific and Cultural Organization. Paris,France (2008)
Accessed November 2, 2019 https://en.unesco.org/themes/media-andinformation-literacy

Jagtar Singh et. al. Media and information literacy: Reinforcing Human Rights,
Countering Radicalization and Extremism. United Nations Educational,
Scientific and Cultural Organization. Paris, France (2016) Accessed
November 25,2019 https://unesdoc.unesco.org/ark:/48223/ pf0000246371
 3rdFloor EVER GOTESCO MALL
Commonwealth Avenue, Quezon City

STUDENT’S EDUCATIONAL PACKET

Media Information Literacy
Grade 12
st
1 Quarter – Week Two
The Evolution of Traditional to New Media

Specific Learning Objectives

At the end of the lesson, the learners are able to:

● Identify traditional media and new media and their relationship;

● Discuss the difference between traditional media and new media, and;

● Identify the devices used by people to communicate with each other, store information,
and broadcast information across the different ages.

I. Introduction

Media have evolved throughout time – from pre-industrial age to information

age. The evolution of traditional to new media depicts the records of the past on the
progress of media technology which helps people communicate and disseminate
information in the fastest and efficient ways. Furthermore, media also shaped the
values and norms of people and society.

YouTube link: Media and Information Literate Citizens: Think Critically, Click Wisely!
https://www.youtube.com/watch?v=bjYhmTC3lrc&ab_channel=UNESCO

II. Review / Motivation

Task 1: Multiple Choice

Determine the period when the following types of media emerged throughout the four ages in
history. Choose the letter of the correct answer inside the box. Use a separate sheet of paper for your
answer.

A. Pre- Industrial Age B. Electronic Age

C. Industrial Age D. Information Age
 1. Telegraph 9. Facebook
2. YouTube 10. Clay tablet
3. Cave painting 11. LCD Projector
4. News paper 12. Blog
5. Transistor Radio 13. Papyrus in Egypt
6. Internet Explorer 14. Telephone
7. Typewriter 15. Motion picture
8. Television

Task 1.1 Media Then

1. Show a picture of the maiden voyage or sinking of the RMS (Royal Mail Ship) Titanic.
Talk about this famous world event of April 14, 1912.
2. Pose this question to the learners: “If the Titanic sank somewhere in the Atlantic
Ocean, how do you think the news reached people in England and New York at that time?
3. Discuss how people used the telegraph and telegrams for faster means of
communication during that time.
4. Pose this question to learners: “If the Titanic sank today, in what format would people
receive or read the news.”

III.Discussion

The term “media” is described as means of communication for people which includes
newspapers, radio, televisions, and the internet. In the advent of the “new normal”, the role of media has
been highlighted more than ever. The society relies heavily on media and information technology, not
only for communication, but also for information dissemination, distance learning, work at home, etc.
With the attainment of technological advancement, people wondered how media changes throughout time
and what forms of media exist in different ages. To answer these queries, let us now discover how media
have evolved from pre-industrial age to information age.
Pre-Industrial Age (Before 1700s) During pre-
industrial age, about 4.5 million years ago, the early
hominids discovered fire, developed paper from
plants, and built weapons (Teaching Guide for
Senior High School Media and Information
Literacy, p. 20). The prehistoric inhabitants used
stone tools and metals as part of their daily
activities like hunting and gathering. They also
used crude stone tools to create things considered
rock art. These prehistoric arts such as petroglyphs
and pictographs were considered the earliest forms
of traditional media (Magpile , 2016, p 17-18).

Industrial Age (1700s - 1930s) The industrial age

occurs during the industrial revolution in Great
Britain. This period brought in economic and
societal changes, such as the substitution of handy
tools with machines like the power loom and the
steam engine. The transformation of the
manufacturing industry, and commercial
enterprise for mass production of various products
occurred. Also, long-distance communication
became possible via telegraph, a system used for
transmitting messages. (Magpile, 2016, p. 19-20)

Electronic Age (1930s - 1980s) The electronic

age started when people utilized the power of
electricity that made electronic devices like
transistor radio and television work. The
creation of the transistor piloted the rise of the
electronic age. The power of transistors was
used in radio, electronic circuits, and early
computers. In this period, people made use of
air access to communication. (Teaching Guide
for Senior High School Media and Information
Literacy, p. 21)
 Information Age (1900s -
2000s) The information age is a
period also known as the digital
age. This period signified the
use of the worldwide web
through an internet connection.
Communication became faster
and easier with the use of social
networks or social media
platforms such as Facebook,
Messenger, Instagram, Twitter,
among others. The rapid
technological advancement and
innovation with the use of
microelectronics lead to the development of laptops, netbooks mobile phones, and wearable technology.
(Teaching Guide for Senior High School Media and Information Literacy, p. 21)

The influence of media on the values and norms of people

Norms are standards of behavior that are expected in a society based on their customary laws or conduct.
These norms entail conformist behavior following social standards like respect for elders, obtaining
education, getting married, and gender roles. The set of norms begins at home and continues to develop as
we expand ourselves to the social world. With the use of social media, people are no longer limited to
his/her social group and become more readily connected to global society with diverse values and norms.
With the advent of the information age, media become more influential in different aspects of people’s
lives. Media provide access to ideas that are restricted in the past. Due to people’s capability to relate,
deliberate, and communicate freely online, the conventional ideas are challenged. For example, there are
different women's rights organizations that share worldwide awareness of woman equality in our society
through online platforms. Similarly, the LGBTQ plus movement advocates gender equality and
acceptance in society. This results in the development of new social norms to conform to in search for
equal opportunity and tolerance. According to Arias (2016), the influence of media may have(1)
individual or direct effect, and (2) social or indirect effect. He argued that the process of information
dissemination has significance to the beliefs of a person and subsequently to their behavior. The widely
spread of information helps the creation of shared knowledge, hence expanding its impact on the norms
and values of the people in the society. This is in line with Bandura's (1986) Social Learning Theory,
wherein media operates by means of educational models. These educational models perform vital
functions by transmitting information, values, and behaviors, among others. Information that is
recognized to be publicly accessible improves the understanding of shared beliefs (Mutz, 1998).

IV. Let’s Practice

Task 2: Point of View (POV)

Express your point of view on the following assertions about the influence of media on the values and
norms of the people and society. Write “Yes” on the column Agree or “No” in the column Disagree.
Then, write your point of view in the last column. Use a separate sheet of paper for this activity.
 Assertions Agree Disagree Point of View
1. Media become more influential in
different aspects of people’s life.
2. Technology in particular often
creates changes specifically on the
values and norms of the people in our
society.
3. The old Filipino values like close
family ties are now deteriorating
because of the use of new media.
4. Because of technological
advancement, our standard of proper
or acceptable behavior changes
throughout time.
5. Technology helps people gain more
friends, but the quality of friendship
suffers.

Your written output will be graded based on the following rubrics:

Task 3: Knowing You Media at Different Ages.

Have the learners form groups of 8 members. Using manila paper and markers, each
group should provide answers to fill in the table in the next page.

Age What format/equipment What What format/ equipment

did people use to format/equipment did did people use to share or
communicate with each people use to store broadcast information?
other? information?
Pre- Industrial Age
 Industrial Age
Electronic Age
Information Age

Sample Answers:

V. Evaluation

Task 4: Q and A

1. Given the available media that we have now, what are its roles and functions to our society?
2. How do social media affect the values and norms of the people around me?
3. How do media influence my values?
4. What are the positive effects of media to me?
5. What are the challenges of media to me and how can I cope with this?

Task 4.4 Quiz

Multiple Choice: Choose the letter of the best answer. Write your answer on a
separate sheet of paper.
1. Which of the following describes the pre-industrial age?
a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity

2. Which of the following describes the industrial age?

a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity
3. Which of the following describes the electronic age?
a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity

4. Which of the following describes the new information age?

a. the early hominids used stone tools and metals
b. the substitution of handy tools with electrical machine
c. the utilization of electrical power to run devices
d. The use worldwide web through an internet connectivity

5. The following are forms of media during the pre-industrial age EXCEPT:
a. Papyrus
b. Clay Tablet
c. Photography
d. Cave Paintings

6. What changes have occurred during the industrial revolution??

a. societal and physical changes
b. political and economic changes
c. economical and societal changes
d. physical and behavioral changes

7. Which of the following substituted the handy tools during the industrial age?
a. machines
b. stone tools
c. metal tools
d. electrical devices

8. Which period is defined as the substitution of handy tools with electrical

machines?
a. Prehistoric Age
b. Industrial Age
c. Electronic Age
d. New Information Age
9. The following are forms of media during the industrial age EXCEPT:
a. Newspaper
b. Computer
c. Typewriter
d. Printing press

10. Which of the following periods in human history started when electronic
devices like computers were used?
a. Prehistoric Age
b. Industrial Age
c. Electronic Age
d. New Information Age

11. Which is NOT true about electronic age?

a. People can access internet connectivity.
b. People use electronic circuits and early computers.
c. People apply the power of transistors for radios.
d. The creation of transistor piloted the rise of the electronic age.

12. The following are forms of media during electronic age EXCEPT:
a. OHP
b. Radio
c. Television
d. Internet Explorer

13. The Information age is also known as ______________.

a. Bronze Age
b. Digital Age
c. Old Stone Age
d. New Stone Age

14. The following described information age EXCEPT:

a. the used of stone tools
b. the used of world wide web
c. the used of fast internet connection.
d. the used of the social network sites

15. Which of the following is NOT a form of media in the information age?
a. Twitter
b. Facebook
c. Telegram
d. Instagram

Answer Key:
1. A
2. B
3. C
4. D
5. C
6. C
7. A
8. B
9. B
 10. C
11. A
12. D
13. B
14. A
15. C

VI. Synthesis

The rapidly changing media are also changing the way we all learn.

VII. Assignment
Task 4: How do social media affect you personally, academically, and socially? Write your
answer on a separate sheet for this activity.

A. Personal

B. Academic

C. Social

Your output will be graded based on the following rubrics:

Task 5: Multimedia Project (By Group)

Instructions:
1. Have students create a multimedia project showcasing the evolution of
media, incorporating images, videos, and text.
2. The project should be 3-5 minutes
 3. Each image, video and text must consist of a brief explanation.

VIII. References
Magpile, Christine Marie. Media and Information Literacy. Enhancing Education through Effective
Communication. The Inteligente Publishing.Inc. Quezon City, Philippines (2016)

Teaching Guide for Senior High School Media and Information Literacy. Commission on Higher
Education in Collaboration with Philippine Normal University. K to 12 Transition Program Management
Unit. Diliman, Quezon City (2016)

Carolyn Wilson et. al. UNESCO Curriculum for Teachers. United Nations Educational, Scientific and
Cultural Organization. Paris, France (2008) Accessed November 24, 2019
https://en.unesco.org/themes/media-andinformation-literacy

Eric Arias. How Does Media Influence Social Norms? A Field Experiment on the Role of Common
Knowledge. UNESCO Mexico Program (2016). Accessed February 1, 2021
https://as.nyu.edu/content/dam/nyuas/politics/ documents/ AriasCommonKnowledge.pdf

Jumanah Salama. How New Media Is Influencing Our Social Norms. Saudi Arabia (2017) Accessed
February 1, 2021 https://sailemagazine.com/2017/09/

3rdFloor EVER GOTESCO MALL

Commonwealth Avenue, Quezon City

STUDENT’S EDUCATIONAL PACKET

Media Information Literacy
Grade 12
st
1 Quarter - Week Three
Information Literacy

Specific Learning Objectives

At the end of the lesson, the learners are able to:

● Define elements of information.

● Demonstrate ethical use of information; and

● Create a log of the stages and elements of information literacy in a given scenario.
 I. Introduction

Before the Age of Information, there was a saying that goes "Knowledge is power." Now,
there might be a better way to say it: knowledge is power if you know how to use it. In other
words, what good is having information if you do not have the skills to use it effectively?
As Information Literacy explains, "being able to discern where there is an information
'gap' and knowing what type of information will fill that gap, possessing skills to manage
information resources, being able to evaluate information in a critical way and being able to
effectively present information to others."

II. Review / Motivation

Task 1: Most Influential Person in Your Life

1. Most Influential Person

● Write "MOST INFLUENTIAL PERSON IN YOUR LIFE" on the board.

● Instruct learners to answer the phrase on a piece of paper by providing the following
details: Who, What, Where, When, Why, How.
● Call some learners to present their answers to the class.

2. Ask the learners the following

● What is the purpose of these questions?

● What is the importance of answering these questions?"

Tip:
Purpose of the Questions
Who- to identify the person
What- to know about something
Where- to locate a place
When – to know specific time and date
Why- to state the reason
How- the way or manner in which things are done.

Importance of these questions is to gather information.

Task 1.1
Knowledge is Power
1. Write "KNOWLEDGE IS POWER" on the board
2. Direct learners to define the meaning of the statement
3. Ask learners to connect Information Literacy to the statement on the board.
Sample Answer: "Knowledge is an important aspect of human life that leads to activities that
contribute to one gaining wealth, influence, and power."
4. Ask the learners: "How does information become knowledge?"
Sample Answer: "Knowledge is the appropriate collection of information through experience or
education, which could be useful in various situations."

III.Discussion

Information means:

● Data that has been collected, processed, and interpreted in order to be presented in a
useable form.

● A broad term that can cover processed data, knowledge derived from study, experience,
instruction, signals or symbols. In the media world, information is often used to describe
knowledge of specific events or situations that has been gathered or received by
communication, intelligence, or news reports.

● In the media world, information is often used to describe knowledge of specific events or
situations that has been gathered or received by communication, intelligence or news
report.

Information Literacy means:

● The ability to recognize when information is need and to locate, evaluate, effectively use
and communicate information in its various forms.
● A set of individual competencies needed to identify, evaluate and use information in the
most ethical, efficient and effective way across all domains, occupations and professions.
Group Discussion

1. Lead a discussion using the following guide questions and prompts

• Why do you need information?

Sample answers: to be updated with the news, for learning/education purposes, for
communication, to acquire knowledge needed for decision-making.

• Where do you search for information?

Sample answers: internet, television, library, radio, newspapers, etc.

• How do you acquire and store information?

Sample answers: write, print, photocopy, photograph, download, cloud storage, record, external
memory drive have?

• How will you determine the quality and accuracy of the information that you have?

Sample answers: It should come from a reputable source, such as an institution

• How do you use the information that you have?

Sample answers: share, apply, announce, post, archive, reminder, answer a query, clarify
confusion

• How will you communicate information?

Sample answers: announcement, text, post to social media, face to face session, note, chat,
email, save file

2. Inform the learners that the questions that they have just answered are the Stages/ Elements of
Information Literacy. In this context these questions can be thought of as the 'elements' that
make up an individual's Information Literacy, but they can also be thought of as 'stages' because
they can be the steps through which one can become information literate.

3. Show the meaning of Information Literacy to the learners and explain. Information Literacy -
a set of individual competencies needed to identify, evaluate and use information in the most
ethical, efficient and effective way across all domains, occupations and professions. It refers to
the ability to recognize when information is needed and to locate, evaluate, effectively use and
communicate information in its various formats.

4. Discuss the stages / elements of information literacy and explain each in connection with the
previous discussions.

Stages of Information Literacy

● The steps through which one can become information literate.

1. Identifying/recognizing information needs - Why do you need information?

2. Determining sources of information - Where do you search for information?
3. Citing or searching for information - How do you acquire and store information?
4. Analyzing and evaluating the quality of information - How will you determine the quality and
accuracy of the information that you have?
5.Organizing, storing or archiving information- How do you use the information that you have?
6. Using information in an ethical, efficient and effective way- How will you communicate
information?
7. Creating and communicating new knowledge - How will you communicate information?

Ethical Use of Information

1. Say: "There are times when you need to share information that you have acquired from
various sources written by different authors. It is inevitable to directly quote their words in order
to preserve their meaning. However, quoting someone else's words without giving credit to the
author essentially gives an impression that you are claiming ownership of the words they have
said. This is called plagiarism."

2. Discuss the following:

• Plagiarism: Using other people's words and ideas without clearly acknowledging the source of
the information
• Common Knowledge: Facts that can be found in numerous places and are likely to be widely
known..
Example: John F. Kennedy was elected President of the United States in 1960. This is generally
known information. You do not need to document this fact
• Interpretation: You must document facts that are not generally known, or ideas that interpret
facts. Example: Michael Jordan is the greatest basketball player ever to have played the game.
This idea is not a fact but an interpretation or an opinion. You need to cite the source
• Quotation: Using someone's words directly. When you use a direct quote, place the passage
between quotation marks, and document the source according to a standard documenting style.
Example: According to John Smith in The New York Times, "37% of all children under the age
of 10 live below the poverty line". You need to cite the source.
• Paraphrase. Using someone's ideas, but rephrasing them in your own words. Although you
will use your own words to paraphrase, you must still acknowledge and cite the source of the
information.

3. Discuss the following:

a. Plagiarism has legal implications. While ideas themselves are not copyrightable, the artistic
expression of an idea automatically falls under copyright when it is created. Under fair use, small
parts may be copied without permission from the copyright holder. However, even under fair use
in which you can use some parts of the material for academic or non-profit purposes- you must
attribute the original source. What is considered fair use is rather subjective and can vary from
country to country.

b. Strategies in Avoiding Plagiarism

● Submit your own work for publication. You need to cite even your own work.
Put quotation marks around everything that comes directly from the text and cite the source.
● Paraphrase, but be sure that you are not simply rearranging or replacing a few words and
cite the source.
● Keep a source journal, a notepad, or note cards annotated bibliographies can be especially
beneficial
 ● Use the style manual in properly citing sources

● Get help from the writing center or library

4. Synthesis

Say "State the importance of giving credit to the source of one's work. Elaborate your answer"

IV. Let’s Practice

Task 2: Disaster Scenario

Explain the scenario to the learners, and have them answer the matrix below.

“According to the weather forecast, there is no typhoon. However, your locality is experiencing
heavy rainfall, while some parts in your province/ region are already flooded. These are reported
incidents of landslide, evacuation, stranded vehicles and drowning. As a student, what are you
going to do?”

Information needs
What information do you need?
Sources of Information
Where will you get them?
Access the information
How will you access them?
Evaluate information
How will you check the quality of
information?
Organize information
How will you organize and store them?
Communicate information
How will you create and communicate them?

Ask the learners to present their responses to the class. Use their responses to synthesis their
understanding of information literacy.
V. Evaluation
Task 3: Academic Field Trip

1. Instruct learners to form groups of seven to ten members. Assign a leader and an assistant
leader to facilitate the group.
2. Say "Your group is tasked to plan an academic trip. List pertinent information on two possible
destinations (somewhere in the country or abroad)".

3. To present valid and reliable information, discuss with the learners the following: Identify the
information needed-what, where, who, when, why, how

Determine all the possible sources, select the best sources - the world wide web, travel guide
books, brochures, maps and atlases, tour bureaus, family members, and friends.

Locate and find information within the sources-blogs, travel reviews, posts from social
networking sites, travel features, pictures, stories, and testimonials.

Extract the best relevant information and cite pertinent sources

VI. Synthesis
Information literacy unifies a range of literacies of the 21st century.

VII. Assignment

Task 4: Essay

Write a 100-word essay about an information-literate individual.

Rubrics:

Criteria Points

Content and Development 10%

Content is comprehensive, accurate and
persuasive.
 Organization and Structure 10%
Structure of the paper is clear and easy to
follow
Grammar, Punctuation and Spelling 10%
Rules of grammar, usage and punctuation are
followed, spelling is correct.
Total 30%

VIII. References

DepEd Curriculum guide.

https://www.deped.gov.ph/wp-content/uploads/2019/01/SHS-Core_Media-and-Information-
Literacy-CG.pdf

3rdFloor EVER GOTESCO MALL

Commonwealth Avenue, Quezon City
 STUDENT’S EDUCATIONAL PACKET
Media Information Literacy
Grade 12
st
1 Quarter - Week Four
Types of Media

Specific Learning Objectives:

At the end of the lesson, the learners are able to:

● Classify contents of different media types.

● Define media convergence through current examples.

● Discuss the influence of media in society.

I. Introduction

Today's media is characterized by the blurring of lines and boundaries, especially with
the passing of information and the revision of communication processes through the so-called
information superhighway. Pertaining to the Internet, the transaction of information exchange
has dramatically changed the way media producers create media products because of this
particular technology. As a result, audiences have also changed the way they consume media.

II. Review / Motivation

Task 1: Types of Media

1. Write the following media formats on the board:

books, newspaper, television, Youtube, magazines, social network, radio, memeography,
newsletter, cellphone, journals, film/movie
2. Present this matrix and ask the learners to classify the terms above. Call on learners and have
them write the terms in their corresponding columns.
Print Broadcast New Media

3. Check the learners' work and misconceptions.

III.Discussion
Print, Broadcast and Digital (new media)
Print Media This type of media paper and ink is reproduced in a printing process
- Text media that is
- Visual traditionally mechanical such as books, newspapers, magazines,
media journals,
newsletters, and brochures. Print media may include text, graphics, or a
combination of both.

Examples:
Books, newsletter, magazine, journals and other printed materials.

Text Media

A type of print media which is a simple and flexible format for

conveying ideas,
whether handwritten or printed. Not all text media are print media. Text
media may
also be displayed on-screen as part of broadcast media, multimedia, or
new media.

An important feature of text media is typography. Typography is

the art and technique of arranging the visual component of the written
word. It features textual designs with optical illusions that improve
readability and help convey meaning. Fonts and alignment are parts of
typography.

Visual Media
A type of print media that refers to pictures, photos, images, and
graphics used to channel communication using the sense of sight.
Visuals combined with text are also considered as visual media. Like
text media, visual media are not limited to print media, however.
“Visual media” is a general term for any medium that mainly makes use
of sight as a channel to receive the message.
An important feature of visual media, in print or elsewhere, is
graphic design. It is the process of visual communication that organizes
and presents information developed through a creative process for a
particular purpose. Graphic design is part of your daily life. From things
like candy wrappers to huge things like billboards to the T-shirt you are
wearing, graphic designs inform, persuades, organizes, stimulates,

locates, identifies, attracts attention, and provides pleasure.

Examples of Visual Media

1. Informational Graphics (Infographic)

– is a visual representation of information
to understand the high-volume and
complex data easily, e.g., graphs, charts.
 2. Cartoons – a sketch or drawing
intended as satire, caricature, or
humor, e.g., comic strip, editorial
cartoons in newspapers and
magazines.

3. Photography – A photograph is an
image created by light captured on a
light-sensitive surface, which is usually
photographic film. Nowadays, few
people use photographic film. The
advent of digital photography via
digital cameras and cellular phones has
made taking photographs easier and
less expensive.
Broadcast Media Media such as radio and television that reach target audiences using
- Audio airwaves as the transmission medium.
media
- Multimedi A type of media that reaches target audiences using airwaves as the
a transmission medium. Examples of broadcast media are radio and television.
-
Examples:
Radio, television, and film

Audio Media
A type of broadcast media
that uses audio or voice
recording as a medium in the
delivery of information. These
are devices that appeal to the
auditory sense.

Multimedia
A type of broadcast media
concerned with the computer-
controlled integration of text,
graphics, drawings, still and
moving images (video),
animation, audio, and any
other media where every type
of information can be stored,
communicated, and handled digitally. Multimedia can be recorded and played,
displayed, interacted with or accessed by information-processing devices, such
as high-tech and automated devices, but can also be part of a live presentation.
Multimedia devices are electronic media equipment used to store and play or
display multimedia content. In the early years of multimedia, "rich media", a
term with a similar concept was used in advertising. “Hypermedia” is an
extension of multimedia, where photos or graphics are linked to other sources
of information.
 New Media Content organized and distributed on digital platforms.
A term used to integrate the different technologies emerging on one
digital
platform to organize and distribute content. Some examples are
podcasts,
augmented reality, video games, blogs, and wikis. There are two
common characteristics of new media: disseminating the information to
several receivers
which is theoretically infinite, in customized ways, depending on the
specification for endorsed categories.

Examples:
Internet, social media

Media Convergence

Media convergence refers to the merging of different equipment and tools for producing and
distributing news through digitization and computer networking. It allows media texts to be produced and
distributed on multiple media devices. This is also known as technological convergence. Media
convergence is the synergy of communication, computing, and content in the digital world. A smartphone
that has a camera, radio, web browser, video, etc. is an example of converged media.

Unlock the term Media Convergence using the following definitions:

● The co-existence of traditional and new media.

● The co-existence of print media, broadcast media (radio and television), the Internet,
mobile phones, as well as others, allowing media content to flow across various
platforms.

● The ability to transform different kinds of media into digital code, which is then
accessible by a range of devices (ex. from the personal computer to the mobile phone),
thus creating a digital communication environment.
 IV. Let’s Practice

Task 2: Group Discussion

Instruct learners to form a group of five members, write this on the board;
“The media can be influenced by society and can in turn influence society”
Ask the learners to do the following:
● Interpret the quote and explain their answer.

● Cite the different forms of media that greatly influence youth like them

● How this quote should be given consideration when using media for presenting
information.

Task 2.2

Answer the following questions:

1. Give an instance where it would be better to use broadcast media than print media.
2. How do the media affect you in your daily life?
3. Explain how a person could be portrayed in public in the age of media convergence. Your answer will
be graded using the following rubric.

V. Evaluation
Task 3: Assessment

Directions: Identify what is being asked. Write your answer on the space before
each number.
_______________1. It is a visual representation of information to understand
 high-volume and complex data easily.
_______________2. These media reach target audiences using airwaves as the
transmission medium.
_______________3. A term used to integrate the different technologies emerging on
one digital platform to organize and distribute content.
_______________4. These media use paper and ink. Information is reproduced in a
printing process that is traditionally mechanical.
_______________5. A type of print media that refers to pictures, photos, and images
or graphics.
_______________6. It is the art and technique of arranging the visual component of
the written word.
14
_______________7. A sketch or drawing intended as satire, caricature, or humor.
_______________8. It uses textual designs to provide optical illusions that improve
readability and convey meaning.
_______________9. This is a synergy of communication, computing, and content in
the digital world.
_______________10. These are media devices that appeal to the auditory sense.
_______________11. It is also known as technological convergence.
_______________12. Pictures with text are also considered as _____________.
_______________13. The process of visual communication that organizes and
presents information developed through a creative process for a particular purpose.
_______________14. Some examples of this type of media that store, communicate,
and handle digitally are animation and computer-controlled integration of text.
_______________15. A type of media that used text, numeric, and similar formats
handwritten or printed.

Answer Key
1. Infographics
2. Broadcast media
3. New Media
4. Print Media
5. Visual media
6. Typography
7. Comic strip
8. Typography
9. Media Convergence
10. Audio Media
11. Media convergence
12. Visual media
13. Graphic Design
14. Multimedia
15. Text media

Task 3.3 Quiz

Multiple Choice: Read each item carefully and choose the letter of the best
answer. Write your answer on a separate sheet of paper.

1. This is an image created by light captured on a light-sensitive surface.

a. Graphic designs c. Information graphics
b. Photograph d. Cartoons

2. This allows media texts to be produced and distributed on multiple media

devices.
a. Broadcast media c. Media convergence
b. Print media d. Multimedia

3. These media use paper and ink. The information is reproduced in a printing
process that is traditionally mechanical.
a. Visual media c. Text media
b. Print media d. Audio media

4. It is a visual representation of information to understand high-volume and

complex data easily.
a. Infographic c. Photography
b. Graphic design d. Cartoons

5. These media reach target audiences using airwaves as the transmission

medium. Examples of these are radio and television.
a. Visual media c. Text media
b. Broadcast media d. Multimedia
5
6. It has textual designs that create an illusion and convey meaning.
a. Print media c. Text media
b. Infographics d. Typography

7. A sketch or drawing intended as satire, caricature, or humor.

a. Graphic designs c. Comic strip
b. Photography d. Book

8. These are teaching-learning devices that appeal to the auditory sense.

a. Visual media c. Broadcast media
b. Audio media d. Multimedia

9. This is a synergy of communication, computing, and content in the digital

world.
a. Media convergence c. Technological convergence
b. New media d. Multimedia

10. A combination of different technologies emerging in one digital platform to

organize and distribute content.
a. Multimedia c. Print media
b. New media d. Visual media

11. It is the art and technique of arranging the visual component of the written
word.
a. Typography c. Calligraphy
b. Infographics d. Graphic Design

12. Pictures with text are also considered as _____________.

a. text media c. new media
b. print media d. visual media

13. Which of the following media can be used for live presentation?
a. Print media c. Broadcast media
b. Multimedia d. All of these may be used.

14. It is also known as technological convergence.

a. New media c. Media convergence
b. Multimedia d. None of the choices provided

15. The process of developing visual media like food labels and billboards.
a. Caricatures c. Photography
b. Text media d. Graphic design

Answer Key:
16. B
17. C
18. B
19. A
20. B
21. D
22. C
23. B
24. A
25. B
26. A
27. D&B
28. B
29. C
30. d

VI. Synthesis

New media, as the object or thing today, can quickly become the experience tomorrow.
 VII. Assignment

Task 4: Drawing/ Sketch

Using the application that the learners are most competent with, make a drawing/ sketch on how
different media is affecting your everyday life. The learners can use any application that they are
most comfortable with (ex. SketchPro, sketch.io, Microsoft Paint, others)

Rubrics:

VIII. References

Pavithra, A. et. al. “Multimedia and its Applications”. International Journal for
Research & Development in Technology, Accessed November 2, 2019.

https://www.researchgate.net/publication/329417059_MULTIMEDIA_AND_
ITS_APPLICATIONS

https://eportfolio244906495.wordpress.com/2018/01/10/journal-4-types-ofmedia/
https://edoc.pub/reviewer-mil-pdf-free.html