12

Inquiries, Investigation
and Immersion
Quarter 2- Module 5:
Finding the Answers to the Research Questions
(Quanlitative)
Inquiries, Investigations, and Immersion – Grade 12
Alternative Delivery Mode
Quarter 2 – Module 5: Finding the Answers to the Research Questions (Quantitative)
First Edition, 2020

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 12

Inquiries, Investigations, and

Immersion
Quarter 2 – Module 5:
Finding the Answers to the Research
Questions (Quantitative)

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 LESSON Inquiries Quantitative Data
Investigations Interpretation & Data
1 and Immersion: Analysis Method

What is the first thing that enter to your mind when you see data? The
first instinct is to find patterns, connections, and relationships. We look at the
data to find for the significance in it. In the same way, in research, once data
is collected, the next step is to get meaning from it.

What I Need to Know

Data is all around us, it`s everywhere and in every actions we do

results in a new data and information. Research data such us questionnaires,
Focus Group Interview (FGI), Focus Group Discussion (FGD) and other
related documents should be collected, observed, or created for the purpose
of analysis to come up with an original research results. You cannot simply
move into conclusion in your research study without doing the correct process
and methodology used in the analysis and interpretation of your data
gathered. In other words, data analysis, interpretation and implications are
needed. It is as important to a researcher like you as it is important for a
doctor to cure the sickness of the patient before giving him any treatment and
medicines. Data analysis help the researcher to come up to a valid and
concrete conclusion.
This module will guide you on how to do the interpretation of data and
descriptive data analysis method. It contains some activities that can help you
enhance your knowledge and skill in data analysis and interpretation and
implication. You can improve your hidden skills in this area. You can make it.
At the end of this module you are expected to learn the following:
► Interpretation of Data
► Descriptive Data Analysis Method
How to learn from this module?

To achieve the objectives of this module, do the following:

. Take your time reading the lessons
. Follow the directions and/or instructions in the activity
exercises diligently
. Answer all the given tests and exercises
. Follow the process of interpretation and analysis of the
sample data
. Familiarize yourself with following terms;

Term Definition

Research - is any information that has been collected,

data observed, generated or created to validate a
research study.
Data - a process that involves examining, and molding
analysis collected data for interpretation to discover relevant
information, draw or propose conclusions and
support decision-making to solve a research problem.

- The arithmetic mean, the sum of the numbers

divided by how many numbers.

What I Know

Multiple Choice: Encircle the letter of the best answer

1. What does quantitative data refers to?
a. graphs and tables.
b. numerical data that could usefully be quantified to help you
answer your search question(s) and to meet your
objectives.
c. any data you present in your report.
d. Statistical analysis
2. Which measure of central tendency is obtained using the middle
score when all scores are organized in numerical order?
a. Mean c. Mode
b. Median d. None of these
3. Which measure of central tendency is obtained by calculating the sum
of values and dividing this figure by the number of values there are in
the data set?
a. Mean c. Mode
b. Median d. None of these
4. Which measure of central tendency is derived from the most
common value?
a. Mean c. Mode
b. Median d. None of these
5. What method is used to compute average or central value of collected
data?
a. measures of positive variation
b. measures of central tendency
c. measures of negative skewness
d. measures of negative variation
6. What does standard deviation refers to?
a. a way of measuring the extent of spread of quantifiable data.
b. inappropriate in management and business research.
c. a way of describing those phenomena that are not the norm.
d. a way of illustrating crime statistics.

For question 7 – 9, refer to the following problem

A survey was conducted to know the audience feedback on a dance

presentation. It asked this question:

“In your opinion, the dance presentation was entertaining, boring or

neither?”

Respondents Entertaining Boring neither

A 1
B 1
C 1
D 1
E 1
Total 3 1 1

7. What percentage of the respondents said that the dance presentation

is entertaining?
a.50% c. 70%
b.60% d. 20%
8. What percentage of the respondents said that the dance presentation
is boring?
a.50% c. 70%
b.60% d. 20%
9. What percentage of the respondents said that the dance presentation
is neither entertaining or boring?
a.50% c. 70%
b.60% d. 20%
10. The total marks obtained by few students in mathematics exam are
100, 160, 154, 95 and 82. What is the mean?
a.117.2 c. 119.2
b.118.2 d. 120.2
11. The following are the methods use in quantitative data analysis except
a. Data Validation c. Data Coding
b. Data Editing d. Data Correction
12. What are the two commonly used tool in quantitative data analysis
a. Descriptive Statistics c. Measures of Central Tendency
b. Inferential Statistics d. both a and b

For question 13 - 14, refer to the following

problem

A study conducted to determine G10 students of ABC National High

School to enroll in ABM strand based on their academic performance
and NCAE result. The following data were given.

Profile of the Participants

Age Frequency Percent
15 5 17.9
16 17 60.7
17 5 17.9
18 1 3.6
Total 28 100.0
Mean 16.07
Gender
Male 6 21.4
Female 22 78.6
Total 28 100

13. Based on the age of the respondents, what can be inferred?

a. Most of the Grade 10 students were at their correct age level which
is grade 10
b. Only 3.6% of the respondent is 18 years old
c. Most of the grade 10 students age is 16 years old
d. All of the above
14. Based on the respondent’s gender, what can be inferred?
a. Most of the Grade 10 students are female
b. Most of the Grade 10 students are male
c. Both a and b
d. None of the above
15. The following are descriptive statistics use in quantitative research
except one.
a. Mean c. Feasibility Study
b. Percentage d. Mode
 WHAT`S IN

What is Research

Research is a systematic process of inquiry that involves

collection of data; documentation of substantial information; analysis and
interpretation of that data/information, in accordance with the appropriate
methodologies set by specific professional fields of disciplines.

What is Quantitative Research

Quantitative research is defined as a systematic investigation of

phenomena or inquiry by gathering quantifiable data and doing the statistical,
mathematical, or computational strategies.

WHAT`S NEW

LESSON 1: INTERPRETATION OF DATA

Interpretation of data refers to the implementation of certain procedures

through which data results from surveys is reviewed, analyze for the purpose
of achieving at valid and evident based conclusion. The interpretation of data
denotes a meaning to the information analyzed and determines its
significance and implications sto the study.
The first stage of analyzing data is data preparation, where the main
goal is to transform raw data into something meaningful, significant and user
friendly. It includes the following steps:
Step 1: Data Validation
The goal of data validation is to check whether the gathered data was
performed according to the set standards. It is a four-step process, which
includes
. Fraud - to ensure whether each respondents was actually interviewed.
 . Screening - to check that respondents were chosen according to
the standard research criteria.
. Procedure - to make sure whether the data collection process was
followed
.Completeness - to make sure that the interviewer asked the respondent
all the necessary questions, rather than just choosing a few ones.

To do this, you as a researcher would have to choose a random

sample of completed surveys and validate the data collected rather than have
the whole population as the respondents.
For instance, suppose a survey with 900 respondents divided into 9
barangays. The researcher can pick a sample of 50 random respondents from
each barangay.
Step 2: Data Editing
Usually, many data sets include errors. For example, respondents may
fill fields incompletely or skip them. To ensure that these errors will not occur,
the researcher should conduct the initial data checking and edit the raw
research data to identify and clean out any points that may become the barrier
to come up with an accurate results.
For example, an error could be fields in the data information that were
left empty by respondents. While editing and checking the data, it is important
to ensure that empty data/information will be removed or has to be filled in.
Step 3: Data Coding
This is the number one significant process in data preparation. Data
coding refers to grouping and assigning values/codes to responses from the
conducted survey.
For example, if a researcher has interviewed 1000 people and now
wants to find the average daily allowance of the respondents, the researcher
will create daily allowance brackets and categorize the daily allowance of
each of the respondent as per codes. (For example, respondents who has a
daily allowance of Php10.00 - below Php20.00 and Php20.00 – below
Php3000 would have their daily allowance coded as 1, Php10.00 – below
Php20.00 as 2, Php20.00 – below Php30.00 as 2, etc.)
 Then during analysis, the researcher can come up with simplified
daily allowance, rather than having many ranges of individual daily
allowances.
Quantitative data interpretation comprises studying the results taken
from various questions in a survey. The results are commonly shown
numerically and by percentage in the data tables.
After doing the three steps mention above, the data is now ready for
the analysis. The two most widely used quantitative data analysis methods
are descriptive statistics and inferential statistics.

LESSON 2: QUANTITATIVE DATA ANALYSIS METHODS

Data collection comprises a major area of the research process. This
data however has to be analyzed to have it` s meaning. There are many
methods of analyzing quantitative data collected in surveys. They are:
Cross-tabulation. This is the most commonly used quantitative data
analysis methods. It is the most preferred method since it uses a basic
tabular form to draw inferences between different data-sets of dependent
and independent variable. It contains data that have some connection with
each other.
Steps to conduct Quantitative Data Analysis
For quantitative data, raw data has to showed in a significant manner
using analysis methods. Quantitative data should be analyzed in order to find
evidential/factual data that would help in facilitating the research process.
Relate measurement scales with variables: Associate sacles of
measurement such as Nominal, Ordinal, Interval and Ratio with the variables
– dependent and independent variables. This step is of utmost important to
arrange the data in proper sequence/order. Data can be entered/encoded into
an excel sheet to organize it in a specific data format.
Connect descriptive statistics with data: Connect descriptive
statistics to contain available data. It can be hard to establish a pattern in the
raw data. Some commonly used descriptive statistics are:
Mean - An average of values for a specific variable
Median - A midpoint of the value scale for a variable
Mode - For a variable, the most common value
Frequency - Number of times a particular value is observed in the scale
 Minimum and Maximum Values - Lowest & highest values for the scale
Percentages - Format to express scores and set of values for variables
Range: the highest and lowest value in a set of values.

Decide a measurement scale: It is important to decide the

measurement scale to conclude a descriptive statistic for the specific
variable.
For example, a nominal variable score will never have a mean or
median and so the descriptive statistics will vary. Descriptive statistics will
suit in a situation where the results are not to be generalized to the whole
population.

Select appropriate tables to represent data and analyze collected data:

After deciding on a suitable measurement scale, researchers can use a
tabular format to represent data. This data can be analyzed using various
techniques such as Cross-tabulation.

WHAT IS IT

Descriptive statistics provide absolute/whole numbers. However, they do

not explain the reasoning behind those numbers. Before applying descriptive
statistics, it’s important to think about which one is the most appropriate for
your research question and what you want to present. For instance, a
percentage is a good way to present the age distribution of respondents.
It should be noted that visual presentations of data findings are
insignificant unless a sound decision is made regarding scales of
measurement.
Before any data analysis can begin, the scale of measurement must be
decided for the data as this will have a long-term impact on data
interpretation. The varying scales include:
Nominal Scale: non-numeric categories that cannot be ranked or
compared quantitatively. Variables are exclusive and exhaustive.

Ordinal Scale: exclusive categories that are exclusive and exhaustive

but with a logical order. Quality ratings and agreement ratings are
 examples of ordinal scales (i.e., good, very good, fair, etc., or agree,
strongly agree, disagree, etc.).

Interval: a measurement scale where data is grouped into categories

with orderly and equal distances between the categories. There is
always an arbitrary zero point.

Ratio: contains features of all three.

Quantitative Data Examples

Listed below are some examples of quantitative data that can help
understand exactly what this refers to:

. I updated my laptop 2 times in a year.

. Our youngest sister grew by 5 inches last year.
. 68 people uploaded the latest mobile application.
. My nephew lost his Php500 last week.
. 100 respondents were of the opinion of their product preference
. There will be 50% increase in revenue with the inclusion of a new product.
. 200 people attended the seminar.
. 35% people prefer shopping online instead of going to the mall.
. It has 12 holidays in this year.
. Product X costs Php500.

As you can see in the above examples, there is a numerical value

assigned to each are and this is known as quantitative data.

WHAT`S MORE

Descriptive statistics are most helpful when the research is limited to the
sample and does not need to be generalized to a larger population.
For example, if you are comparing the percentage of adults vaccinated in
four different barangays, then descriptive statistics is enough.
Since descriptive analysis is mostly used for analyzing single variable, it is
often called univariate analysis.
 The importance of data interpretation is evident and this is why it needs to
be done correctly. Data is very likely to arrive from multiple sources and tends
to enter the analysis process with tapsy turvy ordering. Data analysis tends to
be extremely subjective. While there are several different types of processes
that are implemented based on individual data nature, the two broadest and
most common categories are “quantitative analysis” and “qualitative analysis”.

WHAT I HAVE LEARNED

The significant of data interpretation is indisputable. Data analysis and

interpretation are crucial to develop sound conclusions and make better
informed decisions. As such, below is a list-summary of how to interpret data
and some tips:

Collect your data and make it as readable as possible.

Choose the type of data analysis to perform: qualitative or

quantitative, and apply the methods respectively.

Qualitative analysis: observe, document and interview notice, collect

and think about things.

Quantitative analysis: research with a lot of numerical data to be

analyzed through various statistical methods such as the descriptive –
mean, standard deviation or frequency and inferential statistics – Chi
square, Pearson Product moment correlation and the like.

Think: Ponder about your data from various point of views, and what it
means for various respondents.

Reflect: Be aware of the many danger of data analysis and

interpretation brings on. Correlation with causation, subjective ideas
and bias, wrong information and inappropriate data.
 WHAT I CAN DO

Suppose a study is conducted to one of the companies in El Salvador

city Misamis Oriental to determine the factors affecting customer preferences
among the residence of one barangays of El Salvador City ages 22 to 60
years old. The following data were given.

Table 1
Distribution of Respondents by Age
Age Frequency Percent
21 – 30 yrs. old 170 45.33
31 – 40 yrs .old 90 24.00
41 – 50 yrs. old 80 21.33
51 – 60 yrs. old 35 9.33
Total 375 100

Interpretation of Data (Table 1)

Table 2 reveals that almost 45.33 percent of the respondents are in the
age bracket of 21- 30 years old compared to only 9.3 percent in ages 51 – 61
years old and above and 21.33 percent belonged to the 31- 40 age range.

This age profile is important as it also reflects the current age

demographic for the Filipinos according to Philippine Statistics Authority
(PSA). There is a much younger age cohort of teachers entering the
workforce.

There is a much younger cohort who has the capacity to purchase

product and services.

Table 2
Distribution of Respondents by Sex
Sex Frequency Percent

Male 230 61.33

Female 145 38.67

Total 375 100

Interpretation of Data (Table 2)

Table 2 shows that 61.33 percent of the respondents are female

compared to 38.67 percent males. This is representative of the current gender
distribution of the population in the Philippines.
According to Philippine Statistics Authority (PSA) in 2015 of the total
population in the Philippines, 50.40% are males and the rest are females.
This gender distribution is common among most countries where male
becomes more in population than female (Skelton, 2012).

STOP! Now it`s your turn to answer the following questions below �

Supposes a study is conducted to one of the stores in your barangay to

determine the factors affecting customer preferences among the residences
ages 22 to 60 years old. The following data were given.

Table 3
Distribution of Respondents by Age
Age Frequency Percent
21 – 30 yrs. old 38 42.22
31 – 40 yrs .old 21 23.33
41 – 50 yrs. old 18 20
51 – 60 yrs. old 13 14.44
Total 90 100

Kindly give your interpretation on the given data in table 3.

Suppose you want to determine the factors affecting customer

preferences among the residence of one of the barangays of El Salvador City
ages 22 to 60 years old. What particular data analysis method will you use?
 ASSESSMENT

Multiple Choice: Encircle the letter of the best answer

1. What does quantitative data refers to?
e. graphs and tables.
f. numerical data that could usefully be quantified to help you
answer your search question(s) and to meet your
objectives.
g. any data you present in your report.
h. Statistical analysis
2. Which measure of central tendency is obtained using the middle
score when all scores are organized in numerical order?
a. Mean c. Mode
b. Median d. None of these
3. Which measure of central tendency is obtained by calculating the sum
of values and dividing this figure by the number of values there are in
the data set?
a. Mean c. Mode
b. Median d. None of these
4. Which measure of central tendency is derived from the most
common value?
a. Mean c. Mode
b. Median d. None of these
5. What method is used to compute average or central value of collected
data?
e. measures of positive variation
f. measures of central tendency
g. measures of negative skewness
h. measures of negative variation
6. What does standard deviation refers to?
e. a way of measuring the extent of spread of quantifiable data.
f. inappropriate in management and business research.
g. a way of describing those phenomena that are not the norm.
h. a way of illustrating crime statistics.
 For question 7 – 9, refer to the following problem

A survey was conducted to know the audience feedback on a dance

presentation. It asked this question:

“In your opinion, the dance presentation was entertaining, boring or

neither?”

Respondents Entertaining Boring neither

A 1
B 1
C 1
D 1
E 1
Total 3 1 1

7. What percentage of the respondents said that the dance presentation

is entertaining?
a.50% c. 70%
b.60% d. 20%
8. What percentage of the respondents said that the dance presentation
is boring?
a.50% c. 70%
b.60% d. 20%
9. What percentage of the respondents said that the dance presentation
is neither entertaining or boring?
a.50% c. 70%
b.60% d. 20%
10. The total marks obtained by few students in mathematics exam are
100, 160, 154, 95 and 82. What is the mean?
a.117.2 c. 119.2
b.118.2 d. 120.2
11. The following are the methods use in quantitative data analysis except
a. Data Validation c. Data Coding
b. Data Editing Data Coding d. Data Correction
12. What are the two commonly used tool in quantitative data analysis
a. Descriptive Statistics c. Measures of Central Tendency
b. Inferential Statistics d. both a and b
 For question 13 - 14, refer to the following problem

A study conducted to determine G10 students of Molugan National

High School to enroll in ABM strand based on their academic
performance and NCAE result. The following data were given.

Profile of the Participants

Age Frequency Percent
15 5 17.9
16 17 60.7
17 5 17.9
18 1 3.6
Total 28 100.0
Mean 16.07
Gender
Male 6 21.4
Female 22 78.6
Total 28 100

13. Based on the age of the respondents, what can be inferred?

a. Most of the Grade 10 students were at their correct age
level which is grade 10
b. Only 3.6% of the respondent is 18 years old
c. Most of the grade 10 students age is 16 years old
d. All of the above
14. Based on the respondent’s gender, what can be inferred?
a. Most of the Grade 10 students are female
b. Most of the Grade 10 students are male
c. Both a and b
d. None of the above

15. The following are descriptive statistics use in quantitative research

except one.
c. Mean c. Feasibility Study
d. Percentage d. Mod
 ADDITIONAL ACTIVITIES

Activity 1
Suppose you want to sell your product to of one of the school canteen
of El Salvador city thus you conducted study to one of the schools in El
Salvador city Misamis Oriental to determine the factors affecting consumer
preferences of the students ages 16 to 19 years old. The following data were
given.

Table 1
Distribution of Respondents by Age
Age Frequency Percent

16 yrs. old 370 45.12

17 yrs .old 200 24.39

18 yrs. old 150 18.29

19 yrs. old 100 12.20

Total 820 100

Kindly write your interpretation, based on the data given in table 1.

Remember to write first the comparison and contrast of the data given, its
implication to the study and connect it with your review of related literature.
Activity 2

The same research study given in activity 1 was conducted. The

following data were given below

Table 2
Distribution of Respondents by Sex
Sex Frequency Percent

Male 430 52.43

Female 390 47.56

Total 820 100

Kindly write your interpretation, based on the data given in table 2.

Remember to write first the comparison and contrast of the data given, its
implication to the study and connect it with your review of related
literature.
Activity 3

The same research study given in activity 1 was conducted. The

following data were given below:

Table 3
Distribution of Respondents by Daily Allowance
Percent

Daily Allowance Frequency

Below Php20 120 14.63

Php20 – below Php30 200 24.39

Php30 – below Php40 150 18.29

Php40 – below Php50 100 12.20

Above Php50 250 30.49

Total 820 100

Kindly write your interpretation, based on the data given in table 3.

Remember to write first the comparison and contrast of the data given, its
implication to the study and connect it with your review of related literature.

Suppose you want to determine the factors affecting customer

preferences among the residence of barangay Poblacion, El Salvador City
ages 22 to 60 years old. What particular data analysis method will you use?