Institute of Management Sciences

University of Lucknow

National Education Policy-2020

Course Structure & Syllabus

BBA (International Business)

(To be effective from the session 2021-2022)

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 PROGRAM OBJECTIVE
The course aims to provide the knowledge and skills for making the students
ready for employment in the changing global scenario. The essential knowledge
required by the industries will be inculcated through the curriculum. The course
provides detailed understanding of the strong conceptual framework in the area
of international business. The BBA International Business programme is designed
to enhance employability by preparing students for careers in both the private and
public sectors including entrepreneurial ventures and family businesses. The
program aims to nurture young minds to help them acquire a comprehensive
foundation by understanding the fundamentals of business and understanding the
environment in which they will function, further they will also learn the analytical
tools for intelligent decision-making and problem solving.

PROGRAMME OUTCOMES
At the end of this course, students should be able to:

● Ensure and understand professional augmentation taking place in the global

as well as domestic business arena.

● To reduce the gap between industry and academia, with the right blend of
theory and practice.

● To nurture their talent for becoming good leaders and assets for an
organization.

● To gain an in-depth knowledge and analytical skills which will enable them
to effectively and efficiently carry out various Trade and Marketing
operations of an organization in the emerging globalized environment.

● Develop Critical attitude necessary for “life-long learning” through this

course.

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 Proposed Structure BBA (International Business)

Year Total
Semester Major 1 Credits Major 2 Credits Minor 1 Credits CC/VC Credits Award
Credits

Financial &
Principles of Computer &
P1 4 P1' Management 4
Management IT
Sem-1 Accounting - I P1" 4 CC1 4 24
Applications
Business Business
P2 4 P2' 4 -I
Organisations Communication
1 Certificate
Financial &
Organizational
P3 4 P3' Management 4 Quantitative
Behaviour
Sem-2 Accounting - II P2" Techniques 4 VC1 4 24
Managerial Business -I
P4 4 P4' 4
Economics Environment
Financial Marketing
P5 4 P5' 4 Computer &
Management Management
IT
Sem-3 Human P3" 4 CC2 4 24
Operations Applications
P6 4 P6' Resource 4
Management - II
Management
2 International Customer Diploma
P7 Business 4 P7' Relationship 4
Management Management Quantitative
Sem-4 P4" Techniques 4 VC2 4 24
International Export Import - II
P8 Business 4 P8' Procedure & 4
Logistics Documentation
Entrepreneurship
P9 and Family 4 P9' Business Ethics 4
Business - I
Business Policy
P10 & Strategic 4 P10' Business Laws 4
Management - I
BBA (IB)
3 Sem-5 P11 X: INTERNSHIP 4 24
Degree
International
4
Financial
P11 Institutions
P11 Y:
Consumer 4
Behaviour

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 Corporate
Entrepreneurship Governance
P12 and Family 4 P11' and Corporate 4
Business - II Social
Responsibility
Business Policy
International
P13 & Strategic 4 P12' 4 MINOR
Semester-6 Marketing 4 24
Management - II PROJECT
P14 X: E -
4
Commerce
P14 Y:
P14
International
4
Finance &
Accounting
Decision
P15 4
Sciences
Project
P16 4
Management
Business
P17 4
Analytics
P18 X: Cross-
Cultural 4
Management Research BBA (IB)
Semester-7 P18 4 24
P18 Y: Global Methodology Research
4
Outsourcing & 4
Management
P19 X: Digital
4
Marketing
P19 P19 Y: Talent
Management & 4
HRIS
Semester-8 Major Project 24 24
Total Credits 76 48 16 52 192

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Certificate
BBA
(International Business)
Year 1 (Semester 1+2)

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 SEMESTER I
P1: PRINCIPLES OF MANAGEMENT Total Session: 40

Course Outcome: The objective for this course to provide an understanding of the task and functions
of management and to acquaint the participants with the developments in concept. Theories and
practices in the overall field of management.
UNIT I
Nature and significance of Management, Approaches of management, Contributions of Taylor, Fayol
and Barnard, Functions of a Manager, Social responsibility of Managers, Values in management.
UNIT II
The Nature of significance of Planning, Objectives, Steps of Planning, Decision making as key step in planning.
The Process and Techniques of Decision Making. Organisation: Nature and significance, Approaches,
Departmentation, Line and staff relationships, Delegation and Decentralisation, Committee system,
Department of effective organizing
UNIT III
Staffing, nature and Significance, Selection, Appraisal and Development of Managers. Directing: Issues
in managing human factors, Motivation, nature and Significance’s, Theories and Techniques.
UNIT IV
Communication Definition and Significance, Process, Barriers of Communication, Building effective
communication system. Controlling: Definition and Elements Control Techniques, Coordination, Determinants
of an Effective Control system, Managerial Effectiveness.

References:
1. Koontz H., Weihrich H. (2009) ; Principles of Management; Tata Mc Graw Hill; 8th Edition.
2. Williams C (2009) Principles of Management; South-Western/Cengage Learning; 5th Edition.
3. Prasad L.M, principles and Practice of Management, Sultan Chand & Sons, 20th Edition.
4. Vaishath Neeru, Principle of Management, Taxmann, 5th Edition.
5. Weihrich Heinz and Koontz Harold (2013); Management: A Global, Innovative, and
Entrepreneurial Perspective; Mc Graw Hill; 14th Edition.
6. Andrew Leigh (2012); The Essentials of Management: Everything you need to succeed as a
new manager; Pearson UK; 2nd Edition.

P2: BUSINESS ORGANIZATIONS Total Session: 40

Course outcomes: The objective of this course is to develop an understanding on several

important aspects of an organization, not just from an economic point of view but also
considering organizations as part of society. It also includes analysis of the source of wealth
creation, with a brief description of the environment and the key internal factors of an
organization. The course introduces the students with the most important concepts of the
dynamic framework of an organization.

UNIT I
Meaning and definition of business essentials & scope of business, Classification of Business
Activities, Meaning, Definition, Characteristics and objectives of Business Organization,
Evolution of Business Organization. Modern Business, Business & Profession

UNIT II
Business Unit, Establishing a new business unit. Meaning of Promotion. Features for business,
Plant location, Plant Layout & size of business unit

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UNIT III
Organization process – Importance, principles, Various aspects of organization, organization
structure, Departmentation, Line and Staff Relationships, Span of control, Delegation of
authority, Decentralization

UNIT IV
Business Combination Meaning Causes, Objectives, Types and Forms Mergers, Takeovers and
Acquisitions.
Business Finance: Financial need of Business methods & sources of finance. Security Market,
Money Market, Study of Stock Exchange & SEBI.

References:
1. Stoner, Freeman and Gilbert Jr (2003); Management, Prentice Hall of India, New Delhi,
2. Gupta, C.B. (2003); Management Concepts and Practices, Sultan Chand and Sons, New
Delhi,
3. Robbins, S. (2017). Management, Pearson Education, New Delhi; (13th ed.).
4. Wren, D. A., & Bedeian, A. G. 2009. The evolution of management thought. (6th ed.),
New York: Wiley

P1': Financial & Management Accounting – I Total Sessions: 40

Course outcomes:
The aim of the course is to build knowledge and understanding of Financial and Management
accounting among the student. The basic objective of this course is to enable the students to
learn, explain and integrate the fundamental concepts, principles and techniques of accounting.
Along with successfully applying the techniques and methods practically in order to analyze
business performance, planning , decisions making and controlling the outcomes

UNIT 1
Introduction to Accounting -Basic Concepts, Purpose, Importance, Scope and Limitations of
Accounting Users of Accounting, Information, Generally Accepted Accounting Principles
(GAAP) and Accounting Standards (AS),Introduction to International Financial Reporting
Standards (IFRS) –need and significance. Ethical Issues in Accounting

UNIT II
Recording and Classification of transactions, Preparation of trial balance, capital and revenue
expenditure Preparing final accounts for business Adjustment Entries : Inventory ,
Depreciation , Provision for Bad Debts ,Accrued ,prepaid ,outstanding and unearned
income and expenditure

UNIT III
Introduction to Cost accounting: Meaning, Objectives and differences with financial
accounting, Classification of cost, Preparation of cost sheet , Difference between Marginal and
absorption costing, Cost volume profit analysis

UNIT IV
Methods of costing: Job costing, Process Costing, Activity based costing .Reconciliation of
Costing and Financial records

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References
1. Khan, M. Y., & Jain, P. K. (2006). Management Accounting, McGraw-Hill Education, 4th
Edition.
2. Ananthanrayanan, P.S. (2014). Management Accounting, Oxford Publication.
3. Larson, Kermit D., & Miller, Paul B. W. (1994) Financial Accounting, McGraw-Hill
Education
4. Narayanaswamy, R. (2014). Financial Accounting: A Managerial Perspective, Prentice
Hall India, 6th Edition.
5. Maheshwari, S.N., Maheshwari, S.K. & Maheshwari, S.K. (2018), Financial Accounting,
Vikas Publishing, 6th Edition
6. Arora M.N. (2012) A textbook of Cost and Management Accounting , Vikas
Publication , 10th edition

P2’: BUSINESS COMMUNICATION Total Session: 40

Course Outcome: This course aims to develop communication skills in equip students with a broad
based knowledge business communication.

UNIT I
Introduction to business communication, characteristics of effective organizational communication, basic
forms of communication, process of communication, Barriers to Communication, Principles of effective
business communication.

UNIT II
Oral communication: Purpose, Advantages & Disadvantage, Principles of Oral Communication,
Effective Listening, Non-verbal Communication. Written communication: Purpose, Advantages &
Disadvantage, Principles of Written Communication, Effective writing techniques. Employment
Communication: Application letter and Resume writing,

UNIT III
Conduct of meeting – agenda, notice, notes, minutes, office memorandum, office orders, press release,
Business Letter Writing– Need, Functions and kinds, layout and types. Report Writing – problems,
organization and techniques. (Practical’s/Projects)

UNIT IV
Corporate Communication: Scope, Components, Corporate communication and Public relations, Role
of Social Media in Communication. Role of Technology in Communication (ICT’s), Business
Etiquettes.

References:
1. Rajendra Pal, Business Communication, Sultan chand& Sons Publication 6th .
2. VikramBisen & Priya, Business Communication, New Age International Publication,
2nd Edition
3. M.K. Sehgal & V. Khetrapal - Business Communication (Excel Books).
4. P.D. Chaturvedi – Busines Communication, Pearson Education, 1st Edition 2006.
5. Lesikar RV & Pettit Jr. JD – Basic Business Communication: Theory & Application,
Tata Mc Grow Hill, 10thEdition.
6. Tayler Shinley – Communication for Business, Pearson Education, 4th Edition.
7. Sharma R.C., Mohan Krishna – Business: Correspondence and Report Writing, Tata
McGraw Hill, 3rd Edition

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P1’’ : Computer & IT Applications - I Total Sessions: 40

Course outcomes: The course aims to familiarize the students with computers & its applications
in the field of business.

UNIT I:
Basics of computers and their evolution- Characteristics of Computer, Application of Computer
in business, Various fields of Computer, Classification of Computer, Generation of Computer,
Types of Software, Compiler & Interpreter, Generation of Language, Data representation -
Different Number Systems, Inter Conversion between Number Systems, Binary Arithmetic.

UNIT II:
Standard and non-standard Input devices : Keyboard, Point & draw devices, Data Scanning
Devices, Digitizer, etc., and output devices: Output Devices: Monitors, Printers, Plotters,
Voice Response System, etc., Main Memory / Primary Memory: RAM, ROM, PROM,
EPROM: Cache Memory, Secondary Memory/Storage , Concept of Magnetic Tape, Magnetic
Disk, Optical Disk, MO Disk, etc. Business Data Processing: File Management System,
Database Management System

UNIT III:
Operating System Concept: Introduction to Operating System, Functions of Operating System,
Types of Operating System. Introduction to GUI-Windows Operating System. Concept of Data
Communication & Networking: Network Concepts, Types of Network, Different Topologies
Communication Media, Introduction to Internet

UNIT IV:
Text Processing :Introduction to Text Processing software, Creating, Saving, Printing and
modification in document, Spreadsheet Software: Introduction to spreadsheet, creation and
their application, formulas, function, Addressing , Graphics on spreadsheet, modes of data
processing, & Report generation, Presentation Software: Creating a presentation. Introduction
to MS-Access

References:
1. Sinha P. K., Sinha P., Computer Fundamentals, BPB Publication
2. Rajaraman V., Computer Fundamentals, PHI
3. Norton P., Introduction to computers, 9th reprint Edi., Tata Mcgraw Hill, 2008

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CC1: PERSONALITY DEVELOPMENT AND GROOMING Total Session: 40

Course outcomes: The objective of this course is to familiarize the students with the
conceptual background, theories and techniques of Personality and teaches the basic techniques
of how an organization manages and develops its people .

UNIT I
Introduction to Personality: Meaning, Significance, Functions and Objectives. Theories of
Personality. Types of Personality. Personality Disorders- types, causes, symptoms and their
treatment .

UNIT2
Communication Skills and Personality Development. Team Building. Leadership Skills. Body
Language and interpersonal communication. Strategies to enhance communication.

UNIT 3
Personality Development- Building self esteem, self confidence. Time Management and
Efficient Planning. Stress Management – Meaning, types, coping measures. Self Acceptance,
Self Growth. Conflict Management. Steps in grooming student personality.

UNIT 4
Business Etiquettes and table manners. Public Speaking. Interviews and Group Discussions.
Telephone Conversations. Business Meetings. Morality and Ethics.

References:

1. Personality Development by Rajiv K. Mishra, Rupa&Co.

2. Dynamics of Behaviour by Pooja Sharma&J. Agarwal by Books River Publication.
3. Sharma, P. (2019). Soft Skills: Personality Development for Life Success. BPB
publications.
4. Vaughn, G. R., & Roth, C. B. (1947). Effective personality building. McGraw-Hill
Book Company.

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 SEMESTER II
P3: ORGANIZATIONAL BEHAVIOR Total Session: 40

Course Outcome: To provide knowledge about Organizational Behavior, individual and group
behavior and give an overview about change in organization and QWL.

UNIT I
Introduction: Nature and scope of OB, Challenges and opportunities for OB, Organization
Goals, Models of OB, Impact of Global and Cultural diversity on OB.
UNIT II
Individual Behavior: concept, Personality, Perception and its role in individual decision
making, Learning, Motivation: Hierarchy of needs theory, Theory X and Y, Motivation-
Hygiene theory, Vroom’s expectancy theory.

UNIT III
Behavior Dynamics: Interpersonal behavior, Communication, Transaction Analysis,
Leadership: Its Theories and prevailing leadership styles in Indian Organizations. Group
Behavior: Definition and classification of Groups, Types of Group Structures, Group decision
making, Teams Vs Groups, Contemporary issues in managing teams, Inter-group problems in
organizational group dynamics, Management of conflict.

UNIT IV
Management of Change: Change and Organizational development, Resistance to change,
Approaches to managing organizational change, Organizational effectiveness, Organizational
culture, Power and Politics, Stress Management: Definition, potential, sources of stress,
consequences of stress, managing stress.

References:

1. Robbins, Judge, and Vohra (2013); Organizational Behavior; Prentice Hall Inc.; 15th
Edition.
2. Fred, Luthans (2005); Organisational Behavior; UK: McGraw Hill; 10th Edition.
3. G, Moorhead & Griffith. (2007). Organizational Behavior. Houghton Muffin Co.
4. Newstrom J (2007); OB: Human Behaviour at Work. McGraw Hill Inc.; 12th Edition.
5. Pareek Udai (2016); Understanding Organizational Behaviour; Oxford University
Press; 4th Edition.
6. Rao, V.S.P. (2009); Organization Behaviour; Excel Book.

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P4: MANAGERIAL ECONOMICS Total Session: 40

Course Objective: To impart basic knowledge of the concepts and tools of Economic Analysis
as relevant for Business Decision-Making.

UNIT – I
Nature and Scope of Managerial Economics: Basic Tools- Opportunity Cost principle,
Incremental principle, Equi-Marginal Principle. Principle of Time perspective, Discounting
Principle. Uses of Managerial Economics.
Demand Analysis: Demand Theory, The concepts of Demand, Determinants of Demand.
Demand Function and Elasticity of Demand and its uses in Business decisions.

UNIT – II
Production Analysis: Concept of Production, Factors, Laws of Production, Economies of Scale,
Economies of Scope, Production functions.
Cost Analysis: Cost Concept, Types of Costs, Cost function and cost curves, Costs in short and
long run, LAC and Learning Curve.

UNIT – III
Market Analysis: Price-output determination in different markets, Perfect competition,
Monopoly, Price discrimination under monopoly, Monopolistic competition, Duopoly and
Oligopoly markets , Different pricing policies.

UNIT – IV
Introduction to Macro Economics. National Income Aggregates. Concept of Inflation- Inter-
Sectoral Linkages: Macro Aggregates and Policy Interrelationships – Tools of Fiscal and
Monetary Policies. Profit Analysis: Nature and Management of Profit, Profit Theories,
Function of Profits, Profit policies.

Recommended book(s)

1. Thomas & Maurice,Managerial Economics, Tata McGraw Hill

2. Koutsoyiannis.A, Modern Micro Economics. Mc Millan
3. Peterson, H.C and lewis , Managerial economics, Tata McGraw Hill
4. Vaishampayan,J.V, Managerial Economics. NRBC

P3': Financial & Management Accounting – II Total Session: 40

Course Objective The aim of the course is to extend and enhance the knowledge and
understanding of Financial and Management accounting among the student. The basic objective
of this course is to enable the students to learn and explain advanced concepts, principles and
techniques of accounting. The practical application of the knowledge will help them in
developing the skill of using these advanced methods in effective decision making.

UNIT I
Accounting for Assets: Valuation of inventories, Depreciation - meaning and Methods of

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Depreciation :SLM & WDV , bank reconciliation statement, Introduction to corporate
accounting - Preparation of financial Statements of a company

UNIT II
Analysis of Financial Statements- meaning types and techniques Trend analysis ratio Analysis
Statement of Cash Flow – Indirect method

UNIT III
Introduction to Management Accounting: Meaning, objectives, difference between cost and
management accounting,
Relevant costing: and decision making, special order and addition, deletion of product and
services, optimal uses of limited resources, pricing decisions, make or buy decisions,

UNIT IV
Budgets and Budgetary Control: Preparing flexible budgets , Standard Costing and Variance
Analysis for material and labour , Introduction to Responsibility accounting : meaning and
types of responsibility centres

References
1. Khan, M. Y., & Jain, P. K. (2006). Management Accounting, McGraw-Hill Education, 4th
Edition.
2. Ananthanrayanan, P.S. (2014). Management Accounting, Oxford Publication.
3. Larson, Kermit D., & Miller, Paul B. W. (1994) Financial Accounting, McGraw-Hill
Education
4. Narayanaswamy, R. (2014). Financial Accounting: A Managerial Perspective, Prentice
Hall India, 6th Edition.
5. Maheshwari, S.N., Maheshwari, S.K. & Maheshwari, S.K. (2018), Financial Accounting,
Vikas Publishing, 6th Edition
6. Arora M.N. (2012) A textbook of Cost and Management Accounting, Vikas
Publication, 10th edition

Page 13 of 52
P4’: Business Environment Total Session: 40

Course outcomes: The objective of this paper is to give the basic knowledge about the
business environment in industry.

UNIT I
Meaning, Definition and Significance of Business Environment; Environmental Matrix;
Factor affecting Business Environment: Micro and Macro environment; Environment
scanning techniques: SWOT, ETOP with practical examples, Porter’s Five Force Model.

UNIT II
Economic Systems: Capitalism, Socialism, Mixed Economy- Public Sector and Private
Sector. Features of Indian Economy: Primary, Secondary and Tertiary Sectors.
Relationship between Government and Business; Public, Private and Co-operative sectors:
meaning, role and importance.

UNIT III
National Income and its aggregates, Industrial Policy-Overview and Role; New industrial
policy of India, Socio-economic implications of Liberalization, Privatization and
Globalization. Trade Cycle. Inflation Analysis

UNIT IV
Role of Government in Regulation and Development of Business; Monetary and Fiscal
Policy; Overview of International Business Environment, Trends in World Trade, EXIM
Policy; WTO- Objectives and role in international trade.

References:
1. Cherunilam, Francis (2019), Business Environment Text & Cases, Himalaya Publishing
House, 27th Revised Edition
2. Agarwal, A. N. and Agarwal M. K. (2019), Indian Economy Developmental Problems
& Policies, New Age International (P) Ltd, 43rd Edition
3. Saleem, Shaikh (2020), Business Environment, Pearson Education, 4th Edition
4. Jaiswal B. & R. Banerjee, (2019), Introduction to International Business, Himalaya
Publishing House, 1st Edition
5. Aswathapa, K. (2014), Essentials of Business Environment: Text, Cases and Exercise,
Himalaya Publishing House Pvt. Ltd, 12th Revised Edition

Page 14 of 52
P2" Quantitative Techniques – I Total sessions: 40

Course outcome: The Course aims at providing students insight about the mathematical terms
and their appropriate usage in business problems.

UNIT I
Series and Permutation Combination: Arithmetical Progression- Sum of a series in A. P.
Arithmetic Mean, Geometric Progression, Sum of a series in G.P, Geometrical Mean, Sum of
an infinite geometric series. Permutation and combination, Fundamental rules of counting,
Permutation of n different things, Permutation of thing not all different., Circular permutation,
Combination of n different things r at a time, Simple problems.

UNIT II
Matrix Algebra: Definition, Matrix Operations- Addition, Subtraction, and Multiplication of
matrices, Types of matrices- Square, Diagonal, null, Transpose of a matrix, Determinant of a
Square matrix. Singular and non-singular matrix, Co- factor matrix, ad-joint of a matrix, Inverse
of a matrix. Solution of simultaneous equation by using matrices.

UNIT III
Statistics: Types of Data, Classification & Tabulation of Data, Frequency Distribution, Census
and Sample Investigation, Diagrammatical and Graphical Presentation of Data. Measures of
central Tendency (Mean, Median & Mode), Measures of Dispersion (Range, Mean Deviation
& Standard Deviation).

UNIT IV
Correlation: Significance of Correlation, Types of Correlation, Scatter Diagram Method, Karl
Pearson Coefficient of correlation, Spearman's coefficient of Rank correlation. Regression:
Introduction, Regression Lines and Regression Equations & Regression Coefficients.

References:
1. Sancheti & Kapoor, (2008) Business Mathematics, Sultan Chand & Sons, Reprint Edi.
2. Raghavachari M. (1980) Mathematics for Management: A Introduction, Tata McGraw-
Hill Education.
3. Levin &Rubins, (2017) Statistics for Business, Prentice Hall of India, 8th Edition, N.Delhi.
4. Bhardwaj, R.S. (2009) Business Statistics, Excel Books,2nd edition.
5. Gupta,S.C. &Kapoor VK, (2002) Fundamentals of Mathematical Statistics, Sultan Chand
& Sons Reprint Edition.

Page 15 of 52
VC1: RESUME WRITING AND CORPORATE COMMUNICATION Total Session: 40

Course outcomes: The course is designed to empower students to carry out day to day
communication at work place by adequate understanding of various types of communication
and use of technology to facilitate efficient interpersonal communication. The course will also
equip with effective writing skills necessary for resume building and other forms of written
corporate communication.

UNIT I
Role of communication – defining and classifying communication – purpose of communication
–process of communication – characteristics of successful communication – importance of
communication in management – communication structure in organization – communication
in crisis- 7 C’s of Communication-Barriers to effective communication- Forms of
Communication: one-to-one-informal and formal

UNIT II
Non Verbal Communication: Relevance and effective usage, Para language, Chronemics,
Haptics Proxemics, Body language, Object language
Listening Skills: The process, importance and types of listening
Effective Listening: Principles and Barriers
Enhancing Listening Skills: Paraphrasing, Summarizing Guidelines to increase listening,
Activities to enhance listening

UNIT III
Resume Writing, Cover Letters, Interview Follow Up Letters
Introduction to business letters – writing routine and persuasive letters – positive and negative
messages- writing memos – what is a report purpose, kinds and objectives of reports- writing
reports
Group discussions – interview skills, Impact of Technological Advancement on Business
Communication networks – Intranet – Internet – e mails – SMS – teleconferencing –
videoconferencing

UNIT IV
Presentation skills: What is a presentation – elements of presentation – designing a presentation.
Advanced visual support for business presentation- types of visual aid
Negotiations skills: What is negotiations – nature and need for negotiation – factors affecting
negotiation –stages of negotiation process – negotiation strategies

References:
1. Fred Luthans, Organizational Behaviour, Boston, McGraw-Hill, 8th edition, 1998
2. Essentials of Business Communication by Rajindra Pal and J. S. Korlahalli. Sultan Chand and
Sons., New Delhi.16
3. Effective Business Communication by Herta A. Murphy and Charles E. Peck. Tata McGraw
Hill Publishing Company Limited., New Delhi.
4. Essentials of Business Communication by Pettett and Lesikar. Tata McGraw Hill Publishing
Company Limited., New Delhi.

Page 16 of 52
Diploma
BBA
(International Business)
Year 2 (Semester 3+4)

Page 17 of 52
 SEMESTER III
P5: Financial Management Total Session: 40

Course outcomes: The aim of the course is to build knowledge and understanding of Financial
Management among the student. The course seeks to give detailed knowledge about the subject
matter by instilling them basic ideas about Financial Management. The outcome of the course
will be as follows – To provide knowledge about business finance and investment decisions.
To provide knowledge about financing and dividend decision. To give an overview about
working capital.

UNIT I
Introduction to Financial Management: Concept of Financial Management, Finance functions,
objectives of financial management- Profitability vs. Shareholder wealth maximization. Time
Value of Money - Compounding Discounting.
Investment Decisions: Capital Budgeting-Payback, NPV, IRR and ARR methods and their
practical applications.

UNIT II
Financing Decision: Capitalization Concept, Basis of Capitalization, consequences and
remedies of over and under capitalization, Cost of Capital, WACC, Determinants of Capital
structure, Capital structure theories.

UNIT III
Dividend Decision: Concept and relevance of dividend decision, Dividend Models-Walter’s,
Gordon’s and MM Hypothesis, Dividend policy-determinants of dividend policy.

UNIT IV
Management of Working Capital: Concepts of working capital, Approaches to the financing of
current Assets, Management of different components of working capital: Cash, receivables and
inventory.

References:
1. Pandey I. M. (2017). Financial Management, Vikas Publishing, 11th Edition
2. Rustagi, R.P. (2019). Fundamentals of Financial Management, Taxman , 14th Edition
3. Kishore, Ravi M (2016). Financial Management, Taxman’s, 8th Edition.
4. Khan, M.Y., & Jain, P.K. (2018). Financial Management: Text, Problems and Cases, Mc
Graw Hill Publication, 8th Edition
5. Maheshwari S.N. (2019). Financial Management: Principles and Practice, Sultan Chand
and Sons, 5th Edition

Page 18 of 52
P6: Operations Management Total Sessions: 40

Course outcome: The purpose of this course is to develop an understanding of issues and
challenges involved in the area of Operation Management among under graduate students. The
course aims to equip the students with basic management decisions regarding production &
operation, designing decisions and designing of a production system.

UNIT I:
Nature and scope of production & Operation management, the transformation process,
production analysis and planning, production functions, objective and functions of production
management. responsibilities of the production manager, types of manufacturing processes and
plant layout, plant location, routing, scheduling, plant location and plant layout, assembly line
balancing. Production Planning and Control (PPC).

UNIT II:
Facility Location Planning, layout planning, Materials management - its scope and importance.
Purchasing function and procedure, store-keeping, material planning function, Inventory
control, relevant costs, economic lot size, reordering point, ABC analysis, Economic Order
Quantity (EOQ) Model, Buffer stock.

UNIT III:
Productivity definition and concept, factors affecting productivity, productivity measurement,
productivity improvements, New Product development and design, stages of product
development, Conjoint Analysis, techniques of product development (standardization.
simplification and specialization. Automation.

UNIT IV:
Development of efficient work methods, material flow process chart, manflow process chart,
principles of motion economy, comparison of alternate work methods, maintenance of
production facilities, quality control and inspection , Cost of quality, TQM, Quality Standards
– ISO 9000, sampling inspection, control charts for attributes and variables charts.

References:
1. Bedi, Kanishka, 2nd Ed, Production and Operation management, OUP.
2. Stevenson, William, Production and Operation management, 11 ed., Mc Graw Hill
3. Heizer and Render, (2010) Operations Management, 10th edition, Prentice Hall,.
4. Ashwathappa K &Bhat K. Shridhara (2019) - Production & operation Management, 2nd
Edition, Himalaya Publication.
5. S N Chary (2019) Production and Operations Management, 6th Edition, Tata McGraw Hill,.

Page 19 of 52
P5’: Marketing Management Total Session: 40

Course outcome: The purpose of this course is to develop an understanding of the underlying
concepts, strategies and the issues involved in the exchange of products and services.

UNIT I
Introductory Concept of marketing, difference between marketing and selling, modern
marketing concept, marketing mix, market segmentation, marketing planning, strategy and
approaches.

UNIT II
Consumer Behaviour: Concept of consumer behaviour, buying motives, study of consumer
behaviour and motivational research – its types, nature, scope and role. Method of conducting
marketing researh, sales promotion and advertising, factors influencing consumer behavior.

UNIT III
Product Management: Nature and scope of product policy decisions, product-mix, product-line
and product-life cycle, product planning and development, product diversification, product
improvement. Branding and Trade Marks, packaging. Product Pricing-Concept, nature and
scope of product pricing decisions; price policy considerations, objectives and strategies of
pricing.

UNIT IV
Distribution Management & Marketing communication, Decisions relating to channels of
distribution management of physical distribution, sales promotion, sales planning and
forecasting, management of sales force, analysis of sales performance and marketing of
services, functions of distribution channel, factors influencing distribution channel, integrated
marketing communication.

References:
1. Kotler, Keller, Koshi & Jha. Marketing Management- South Asian Perspective. Pearson
Publication. 14 th Edition.
2. Ramaswamy & Namakumari. Marketing Management- Concepts and Cases. Macmillan
3. Arun Kumar & Meenakshi N.(2006) Marketing Management. Vikas Publication
4. Saxena R. Marketing Management. Mc.Graw Hill. 6th Edition
5. Kamal Y. (2020), Marketing Management, NRBC

Page 20 of 52
P6’: Human Resource Management Total Session: 40
Course outcomes: The objective of this course is to familiarize the students with the
conceptual background, theories and techniques of Human Resource Management and teaches
the basic techniques of how an organization acquires, rewards, motivates, and manages its
people effectively.

UNIT I
Introduction to Human Resource Management: Personnel vs. Human Resource Management,
Significance, Functions and Objectives of HRM. Evolution and Development of HRM. Human
Resource
Planning: Process, Significance and Integration with Strategic Planning. Job Analysis: Concept
and Components.

UNIT2
Recruitment: Concept, Sources and Assessment of Recruitment Techniques. Selection:
Concept and Procedure. Placement and Induction, Training and Development: Concept, Need,
Objectives and Methods, Stages in Training Process. Job Design: Approaches and Techniques
of Job Design.

UNIT 3
Job Evaluation: Concept, Objectives and Methods/ Techniques. Employee Remuneration:
Concept of Wage and Salary, Reward Management. Fringe Benefits and Incentive Payments.
Performance Appraisal: Concept, Objectives, Process and Techniques.

UNIT 4
Industrial Relations: Concept, Objectives, Approaches and Actors of Industrial Relations.
Discipline: Disciplinary Procedure, Objectives and Aspects of Discipline. Grievance
Procedure: Characteristics, Need and Model Grievance Procedure. Trade Unionism: Concept,
Functions, Objectives and Problems of Trade Unions. Collective Bargaining and Industrial
Disputes

References:
1. Dessler, G. &Varkkey, B. (2015); Human Resource Management; New Delhi: Pearson;
14th Edition.
2. Armstrong, M. & S. Taylor. (2017); Armstrong’s Handbook of Human Resource
Management Practic;e London: Kogan Page; 14th Edition.
3. Aswathappa, K. (2010); Human Resource and Personnel Management; Tata McGraw-Hill
Education; 6th v
4. Rao, P. S., & Rao, V. S. P. (2009); Personnel and Human Resource Management;
Himalaya Publishing House; 5th Edition.
5. Bernardin, John H. (2012); Human Resource Management; McGraw Hill; 6th Edition.

Page 21 of 52
P3’’ : Computer & IT Applications - II Total Sessions: 40

Course outcomes: Students acquire skills of using end-user software for communication, data
transformation and presentation.

UNIT I:
Text processing software: creating and saving a document, previewing and printing a
document, editing, proofreading and formatting of documents. Presenting information in
columns and tables, using graphics, symbols, diagrams and charts. Creating and modifying
table of contents, index, bookmarks, cross references, hyperlinks, foot notes, end notes and
bibliography. Crating form letters, e-mail messages and labels. Collaborating using tracking
of changes, adding and reviewing comments, comparing and merging documents, password
protecting of documents. Creating documents in alternate formats, mail merge.

UNIT II:
Presentation software: Creating and managing slides and presentation, entering and editing
content on slides, presenting content in tables, inserting, creating and managing graphics,
adding sound and animation to slides, reviewing, preparing and delivering presentation,
customising and sharing presentations.

UNIT III:
Spreadsheet Software: Creating workbooks, working with data and tables, formatting and
changing workbook appearance, managing and hiding worksheet data, ordering and
summarising data, combining data from multiple sources, creating charts and graphs,
protection of worksheet
Performing calculations using Formulas and Functions: Analysing alternate data sets,
creating dynamic worksheets, printing worksheets and charts. Automating repetitive tasks,
performing business intelligence analysis: What-if Analysis, Goal seek, Data Table, Lookup,
Match, Index etc.

UNIT IV:
Database: Introduction to Database and Database Management System, Database Models,
Type of Databases, Introduction to MS-Access, Creation of database tables, Data types, Basic
query and report generation.

Suggested Readings
1. Sinha PK, Sinha P., “Computer Fundamentals: Concepts, Systems & Applications”, BPB
Publications, 2004.
2. Saxena S.& Chopra P, Computer Application in Management, Vikas Publication,2006
3. Norton P., Introduction to computers, 9th reprint Edi., Tata Mcgraw Hill, 2008

Page 22 of 52
CC2: Interview Preparation & Planning Total Sessions: 40

Course outcome: The purpose of this course is to inculcate sense of preparedness, confidence
building, create general knowledge and awareness regarding Interview Preparation &
Planning among under graduate students.

UNIT I:
Communication skill, body language, verbal and non verbal, diction and accent, business writing
skills.

UNIT II:
Time management, Stress management,General knowledge and general awareness, goal setting,
non-ethnocentricism.

UNIT III:
Dressing up, grooming, CV writing skill and session on how to avoid typos, howlers, boast and
bravado, making it to the point and no nonsense working document to highlight true strength and
competence.

UNIT IV:
Corporate etiquettes, cross cultural communications, netiquettes, Mock Interview, Group
Discussion sessions.

References:

1. Chakravarti, Dr T Kalyana; Chakravarthi, Dr T Latha; 2011, Biztantra.

2. Verma, Shalini, 2009, Soft Skill for the BPO sector, Pearson.

Page 23 of 52
 SEMESTER IV
P7: INTERNATIONAL BUSINESS MANAGEMENT Total Sessions: 40

Course Outcome: This course will provide the students an opportunity to learn and understand how
business is conducted in the international arena. The syllabus is designed to allow students to gain
managerial skills to meet the challenges they will face in the global workplace.

UNIT I
An Overview of International Business: Introduction, Definition of International Business,
difference between international and domestic business, Advantages and Disadvantages of
International Business.

UNIT II
Approaches to International Business, Changing Environment of International Business,
Globalization of Markets, Trends in Globalization, Effects and Benefits of Globalization,
balance of payment and foreign exchange. De-Globalisation.

UNIT III
International Trade and Investment Theories: Mercantilism; Absolute Cost theory, Comparative Cost
theory, Opportunity Cost theory, International Product Life Cycles, International Business Strategies.

UNIT IV
International Institution: UNCTAD, Its Basic Principles and Major Achievements, IMF, Role of
IMF, IBRD, WTO . Regional Economic Integration: EU, NAFTA, ASEAN SAARC. Foreign
Exchange Determination Systems: Factors Affecting Exchange Rates, Brief History of Indian
Rupees Exchange Rates.

References:
1. Kumar R and Goel (2013), International Business. UDH Publications.
2. Cherunilam F – (2007) International Trade and Export Management Himalaya.
3. A.N. Agarwal & M.K. Agarwal (2014); Indian Economy: Problems of Development &
Planning; New Age International Publishers.
4. Cherunilum F. (2017); Business Environment; Himalaya Publishing House, 4th Edition.
5. B.N. Ghosh (2014); Business Environment; Oxford University Press1st Edition.
6. Rao P.S. (2013); International Business; Himalaya Publishing House1st Edition.
7. John D. D. (2010); International Business Environment and Operations; Pearson Education,
12th Edition.

Page 24 of 52
P8: INTERNATIONAL BUSINESS LOGISTICS Total Sessions: 40

Course outcomes: The purpose of this course is to develop an understanding of underlying concepts,
strategies and issues involved in the area of business logistics and related concepts for Under-
graduates.

UNIT-I
Introduction to Business Logistics Business Logistics: Origin, meaning and definition, Importance
of logistics in modern business and foreign trade, Objectives of business logistics, Logistics- Strategy
& Planning

UNIT-II
Transportation Management Transportation: Meaning, definition, modes and Importance, Effective
Transportation System: meaning and importance

UNIT-III
Service choices and their characteristics, Transport Service Selection, Vehicle Routing & Scheduling:
meaning and importance.

UNIT-IV
Inventory Management &Control Inventory: Meaning, definition, types and role, Appraisal of
inventories, Inventory Objectives, Storage & handling decisions, Inventory control Techniques-ABC
analysis, VED analysis, PUSH & PULL Inventory control. Warehousing & Location Management
Warehouse: Meaning, definition, types and importance. Location/Facility Management: Meaning and
importance, Ware house layout, Housekeeping: Meaning and importance.

References:
1. Ronal H. Ballou & Samir Srivastava (2011). Business Logistics/Supply
Chain Management; Pearson
2. Coyle,Bardi, Langley (22003)- A supply Chain Perspective: Management of
Business Logistics
3. D.K. Agarwal (2005) Supply chain management:
Vikas Publications

Page 25 of 52
P7': Customer Relationship Management Total Session: 40

Course outcomes: Customer Relationship Management, also known as CRM, helps businesses
successfully implement strategies, practices and technologies aimed at winning and retaining
customers profitably. The objective of this course is to equip the students with a sound
foundation of CRM concepts and best practices in Industry.

UNIT I
Fundamentals of Customer Relationship Management: Meaning and definition of CRM,
benefits of CRM, reasons for adopting CRM, Conceptual Foundations of Customer
Relationship Management. Types, stages and issues in CRM.

UNIT II
Dimensions of Customer Relationship Management Customer Satisfaction: meaning and
definition, Customer Satisfaction Models, Measuring Customer Satisfaction, ISO guidelines.
Customer Loyalty: Concept, Principles, significance and dimensions of Customer Loyalty.

UNIT III
Information Technology in Customer Relationship Management Technological Developments
in CRM. Information Technology Implementation in CRM. Features, advantages and
functional components of eCRM. Important CRM Software. CustomerRelationship
Management through Information Technology Tools.

UNIT IV
Emerging Dimensions and Dynamics in Customer Relationship Management Customer Recall,
Retention and Experience Management. Service Failure and Service Recovery Management.
Application of Customer Relationship Management in Different Sectors. Role of Social Media.

References:
1. Jagdish N Sheth, Parvatiyar Atul, G Shainesh; (2013),Customer Relationship Management:
Emerging Concepts, Tools and Applications Paperback ; McGraw HillEducation
2. Mukerjee;(2007), Customer Relationship Management: A Strategic Approach to Marketing
Paperback ;Prentice Hall India
3. Rai A K; (2012), Customer Relationship Management: Concepts and Cases by PrenticeHall India
4. N Mullick; (2016), Customer Relationship Management Paperback,: Oxford UniversityPress
5. William G.Zikmund, Raymond Mcleod,Faye W. Gilbert: (2003), CustomerRelationship
Management; Wiley Publication
6. Jill Dyche, (2001), Customer Relationship Management; Pearson Publication

Page 26 of 52
P8’: EXPORT IMPORT PROCEDURE & DOCUMENTATION Total Sessions: 40

Course outcomes: The Purpose of this course is to familiarize Students with the procedures
and documentation relating to foreign trade operations, and to train them to handle the
documentary work concerning export- import business.

UNIT-I
Export Documentation: Types of Documents: characteristics and relevance. Getting ready for
Export contract and Inco terms. Procuring and processing of an export order. Methods and Terms
of Payments for Exports: Documentary credit and collection Financing for export: Pre- and post–
shipment credit.

UNIT-II
Cargo Insurance: Contract of cargo Insurance, procedures and documentation for cargo loss claims.
Role and schemes of ECGC of India and commercial banks, Quality control and Pre- shipment
Inspection: Schemes procedures and documentation; Export Incentives.

UNIT-III
Export-Import Procedure: Procurement for Export- Planning and methods of procurement for
exports. Financing Import. Custom clearance of Import - regulations, procedure and
documentation.

UNIT-IV
Duty Exemption Schemes: Objectives, benefits, procedures and documentation; Schemes for
import of capital goods: Procedures and documentation for new/ second-hand capital goods.
Institutional support: Export/trading/star trading/superstar houses. Special Economic Zones:
Objectives and Benefits, Export Promotion Council (EPC), Indian Trade Promotion
Organization(ITPO).

References:
1. Jaiswal B & Kamal Y (2019)., Export Procedure & Documenation: NRBC
2. D.C. Kapoor (2007). Export Management, Vikas Publication
3. C. Rama Gopal: E (2003) Export Procedure and Documentation. New Age
Publication
4. Exporters Manual: Nabhi Publications · Handbook of Procedures (Vol I & II).
5. ITC(HS) classification of Export and Import Items (latest).

Page 27 of 52
P4" Quantitative Techniques – II Total Sessions: 40
Course outcomes: The course aims to build skills for statistical and mathematical inferences
of business data and acquaint the students with various quantitative tools and techniques
used in business decision making.

UNIT I
Differential Calculus: Differentiation, Differentiation of a product of two function,
Differentiation of a quotient of two functions, Differentiation of a function of a function,
Differentiation of a logarithmic and exponential function, Differentiation of implicit
function, Maxima and Minima, Simple problems. (Trigonometrical function are excluded),
UNIT II
Integral Calculus: Fundamental rules of integration, Integration by substitution, integration
by parts. Integration by decomposition into a sum using partial fractions (Simple Problems),
Simple business applications (Trigonometrical functions are excluded)
UNIT III
Probability – Definition - objective and subjective, addition and mulitplication theorem of
probability, conditional probability, Baye's theorem, probability distribution, binominal,
poisson and normal.

UNIT IV
Sampling Distribution- Sampling Process, Sampling Techniques-Probability and Non-
Probability Sampling, Sample Size Decision. Hypothesis: Null Hypothesis & Alternative
Hypothesis; Type-I & Type-II Errors; Hypothesis Testing: Z-Test &T-Test. Simple
Problems.

References:
1. Taha, Hamdy A.(2007) Operations Research, An Introduction, Pearson Education, 8th
edition
2. Gupta,S.C. &Kapoor VK, (2002) Fundamentals of Mathematical Statistics, Sultan Chand
& Sons Reprint Edition.
3. Arulmozhi ,G. and Muthulakshmi ,S(2009),Statistics for Management, The McGraw-Hill
Education, ISBN: 9780070153684.
4. Sancheti & Kapoor, (2008) Business Mathematics ,Sultan Chand & Sons, Reprint Edi.
5. Bajpai N., (2011) Business Research Methods:, Pearson publisher.

Page 28 of 52
VC2: Role Play and Simulation Total Session: 40
Course Outcome: To learn about industry working and daily facing situations in various
departments. The subject provide command and knowledge to deal the situation in various
hierarchy of management. Student will learn situation handling at various levels through
simulation.

UNIT I
Role play and simulation: Introduction of role play and simulation, difference between role
play and simulation, Introduction of hierarchy in organization and their roles

UNIT II
Role play and simulation: Maslow Theory, Herzberg Two Factor Theory, Johari Window
Model: accommodating with real life examples, cases and videos.

UNIT III
Instructional strategies: Role paly, simulations and live events at operational level, middle level
and higher level, facilitating and debriefing simulation games: facilitator role

UNIT IV
Role play and simulation: The future of simulation games: issues and challenges, coping change
management, Coping with emerging and instant situations,

Reference:
1. Riis, J. O. and Smeds, R. (1998), The Future of Simulation Games and Challenges, Chapman
& Hall
2. Robins, S. P.,Judge, T. A. and Vohra, N. (2018 )Organizational Behaviour, Pearson
Educaion, 18th Edition
3. Law, Averill M. (2014), Simulation Modeling and Analysis (IRWIN INDUSTRIAL
ENGINEERING), McGraw-Hill Education, 5th Edition
4. Gibson, David (2006), Games And Simulations in Online Learning: Research and
Development Frameworks, IGI Global, 1st Edition

Page 29 of 52
 Degree
BBA
(International Business)
Year 3 (Semester 5+6)

Page 30 of 52
 SEMESTER V
P9: ENTREPRENEURSHIP & FAMILY BUSINESS-I Total Sessions: 40

Course outcomes: This course provides students with a solid introduction to the entrepreneurial
process of creating new businesses, role of Creativity and innovation in Entrepreneurial start-ups,
manage family-owned companies, context of social innovation and social entrepreneurship and issues
and practices of financing
entrepreneurial businesses.

UNIT-I
The evolution of the concept of entrepreneurship. John Kao’s Model on Entrepreneurship.
Entrepreneurship: Meaning and objective. Idea Generation, identifying opportunities and Evaluation;
Building the Team / Leadership; Strategic planning for business.

UNIT-II
Stimulating Creativity; Organisational actions that enhance/hinder creativity, Managerial
responsibilities, Creative Teams; Sources of Innovation in Business; Managing Organizations for
Innovation and Positive Creativity.

UNIT-III
Introduction to Social Entrepreneurship; Characteristics and Role of Social Entrepreneurs;
Innovation and Entrepreneurship in a Social Context; Start-Up and Early Stage Venture. Business
Strategies and Scaling up.

UNIT-IV
The Entrepreneur; Role and personality; Family Business: Concept, structure and kinds of family
firms; Culture and evolution of family firm. Financing The Entrepreneurial Business: Arrangement
of funds; Traditional sources of financing, Loan syndication, Consortium finance, role played by
commercial banks

References:
1. Burns, P. (2001). Entrepreneurship and small business. New Jersey: Palgrave.
2. Drucker, P. F. (2006). Innovation and entrepreneurship: Practice and principles. USA:
Elsevier.
3. Gersick, K. E., Davis, J. A., Hampton, M. M., and Lansberg, I. (2000), Generation to generation:
Life cycles of the family business. Boston: Harvard Business School Press.Kumar
4. .S.C. Poornima, M.K. Abraham, K. Jayashree (2011); Entrepreneurship Development;
New Age International Publishers, 1st Edition.
5. A.Sahay, M. S. Chhikara (2007); New Vistas of Entrepreneurship: Challenges
&Opportunities; Excel Books, 1st Edition.

Page 31 of 52
P10: Business Policy & Strategic Management - I Total Sessions: 40

Course outcomes: The purpose of this course is to develop an understanding of underlying

concepts, tools, frameworks, issues and challenges involved in the area of Business Policy &
Strategic Management - I for Under-graduates. The course aims to achieve development
of an understanding of the increasing competition as well as not for profit business policies,
strategies and the practice in organizations to be aware of the different circumstances and
situations arising from ever changing strategic situation.

UNIT-I
Introduction & Concept of Strategy, Corporate Policy as a field of study, Nature. Importance,
purpose and objective of business policy, Chief Executive job, roles and responsibilities of
board of Directors, An overview of strategic management, its nature and process, Formulation
of strategy, Environment, environment scanning, environment appraisal, Identifying corporate
competence & resource.

UNIT-II
Corporate Strategy, Persona1 and Ethical Values, Business ethics, Industry structure,
Reconciling divergent values, Modification of values, moral components of corporate
strategy, community considerations and corporate social responsibility (CSR) .

UNIT-III
Corporate portfolio analysis, competitor & SWOT analysis, strategic audit & choice, strategic
plan, routes to sustainable competitive advantage (SCA).

UNIT-IV
Strategy Implementation, Structural implementation, organisational design and change,
behavioural implementation, leadership, corporate culture. corporate politics and use of power,
functional implementation - financial, marketing. Operation personnel (HR) policies and their
integralion, strategic evaluation and control.

References:
1.Wheelen, Thomas L , Hunger, J David & Rangarajan, Krish; Concepts in Strategic
Management & Business Policy, 9th Ed, Pearson Education,
2. David, Fred R , 12th Ed, Strategic Management – Concepts & Cases, PHI,
3. Kazmi, Azhar; Business Policy, McGraw Hill,
4. Pearce, John A , Robinson, Richard B , Mital, Amita , 10th Edition., Strategic Management
– Formulation, Implementation & Control, McGraw Hill

Page 32 of 52
P11X: INTERNATIONAL FINANCIAL INSTITUTIONS Total Session: 40

Course Objective: To give insights for operations of MNCs relating to financial management
in the realm of international business with special reference to international financial markets,
Institutions and overall system.

Unit I : International Financial Environment

The rise of Multinational Corporation, International Financial System. The Foreign exchange
market, the determination of exchange rates. The international monetary system & international
economic linkages.

Unit II : Foreign Trade Financing & Foreign Exchange Risk Management

Payment terms in international trade , Balance of payment & categories, the international flow
of goods services & capital, Role of WTO in the International trading Environment.
Foreign exchange risk Management with special reference to Financial Management .

Unit III International Financial Market & International Financing

Financing Foreign Operations, International financial markets, the Euro Markets, the
Development Banks e.g IMF, World Bank & Asian development bank. Short term Financing-
objectives, Options & strategy, Special financing vehicles -International leasing, Interest rate
& Currency swaps. LDC - Debt equity swaps the GDRs Foreign Direct Investment.

Unit IV Foreign Investment Analysis

Corporate Strategy and FDI, Designing a global expansion strategy, Issues in foreign
investment analysis, political risk analysis & its Management. International Business Strategy:
Creating strategy for international business; Management of production, Services technology
and operations; Marketing financial and legal dimensions; Ethics and social responsibility of
business.

References:
1. Wod d Bryne J, International Business Finance, Mc Millan
2. Rita m Rudrigues, International Financial Management, PHI
3. Zeneoff D & Zwick J, International Financial Management, PHI
4. Shapiro A.C., International Financial Management, PHI
5. McFarlin, Dean B., International Management : Trends, Challenges and Opportunities,
International Thomson Publishing
6. Thakur, Manab; Burton, Gene E. and Srivastava, B.N., International Management:
Concepts and Cases, Tata McGraw Hill
7. Taggart, James H. and McDermott, Michall L, The Essence of International Business,
PHI
8. Davidson, William H., Global Strategic Management, John Wiley & Sons.

Page 33 of 52
P11 Y: Consumer Behaviour Total Session: 40

Course outcomes: The course of Consumer Behaviour aims at enabling students to understand
the process of consumer behaviour, issues and dimensions, various internal and external factors
that influence consumer behaviour and to apply this understanding to the development of
marketing strategy.

UNIT I
Consumer Behaviour: Definition, Nature, characteristics, Scope, Relevance & Application;
Importance of consumer behaviour in marketing decisions; Consumer Vs Industrial Buying
Behaviour and Market Segmentation and Bases for Market Segmentation.

UNIT II
Determinants of Consumer Behaviour: Role of Motivation; Personality and Self Concept;
Attention and Perception; Consumer Learning; Consumer Attitudes- Formation and Change;
Consumer Values and Lifestyles External Determinants of Consumer Behaviour: Influence of
Culture and Sub Culture; Social Class; Reference Groups and Family Influences.

UNIT III
Consumer Decision Making Process: Problem Recognition- methods of problem solving;
prepurchase search influences- information search; alternative evaluation and selection; outlet
selection and purchase decision (compensatory decision rule, conjunctive decision, rule,
Lexicographic rule, affect referral, disjunctive rule).

UNIT IV
Post Purchase Behaviour; Situational Influences; Cognitive Dissonance Diffusion of
Innovation: Definition of innovation, product characteristics influencing diffusion, resistance
to innovation, adoption process. Consumer Involvement: Role of Consumer Involvement;
Customer Satisfaction; Consumer behaviour in Marketing Strategy, Technology’s impact on
Consumers.

References:
1. Leon G. Schiffman& Leslie Lazar Kanuk, (2019), Consumer Behavior; pearson
publication
2. Michael R. Solomon, (2017), Consumer Behavior , Tata McGrawhill
3. David L. Loudon & Albert J. Della Bitta, (1988), Consumer Behavior
4. Wayne D. Hoyer; Deborah J. MacInnis and PinakiDasgupta, (2010), Consumer Behavior
5. Seth Jagdish, Jain Varsha, Don E. Schultz; (2019), Consumer BehaviorA Digital Native,
Pearson Publication
6. Majumdar Ramanuj, (2010), Consumer Behavior Insight from Indian Market, EEE
Publication

Page 34 of 52
P9’: BUSINESS ETHICS Total Session: 40

Course outcomes: The aim of the course is to develop basic understanding about Business
Ethics among the students. It also seeks to establish the importance of adopting ethical practices
in business organizations.

UNIT I
Business Ethics- An Overview-Concept, nature, evolving ethical values, Arguments against
business Ethics.
Ethical theories and approaches - The Teleological approach and the Deontological approach.
Universalism vs. Ethical relativism, Utilitarianism, Ethical principles in business.
Ethics and Morality, Ethical dilemma, Resolving ethical dilemma, Ethical decision making,
Ethical competency, Conflict of interest.

UNIT 2
Work life in Indian Philosophy: Indian ethos for work life, Indian values for the work place,
Work-life balance. Gandhian Philosophy of Wealth Management-Philosophy of Trusteeship
Values - Concept & Relevance in Business, Types of values, Values & ethical behaviour,
Professional values

UNIT 3
Application of Business Ethics in the world of business (Intellectual property rights like
designs, patents, trademarks, copy rights). Ethics in marketing (consumer rights, advertising,
dumping). Ethics in finance (financial disclosures, insider trading, window dressing). Ethics in
information technology and systems usage (data confidentiality). Ethics in human resources
management (whistle blowing, discrimination), Environmental ethics (Carbon trading).

UNIT 4
Corporate Social Responsibility-Social Responsibility of business with respect to different
stakeholders, Carroll's Pyramid of Corporate Social Responsibility, CSR and strategy,
Shareholder theory of the firm, voluntary guidelines, Regulatory mandates for CSR
Corporate Governance - Concept, Definition, Corporations and their characteristics, Global
Corporate Governance Practices

References:

1. Ethics and the Conduct of Business, by Boatright (Pearson Education)

2. Business Ethics and Corporate Governance. ICFAI Center for Management Research,
Hyderabad.
3. Chakraborty, S. K. Values and Ethics for Organizations. Oxford India Press.
4. Crane, A., & Matten, D. Business Ethics. Oxford University Press.
5. Petrick, J., & Quinn, J. Management Ethics: Integrity at Work. Response Books.
6. S K Mandal. Ethics in Business and Corporate Governance, McGraw Hill Education.
7. Praveen B Malla. Corporate Governance: History, Evolution and India Story,
Routledge.
8. Sunita Sharma. Corporate Governance in India, New Century Publication

Page 35 of 52
P10’: BUSINESS LAW Total Session: 40

Course outcomes: The objective of the course is to familiarize the participants with legal
perspective of the business and to give the basic knowledge about the rules and regulation of
execution of Business.

UNIT I
The Indian Contract Act 1872: Scope of the Act, Essential of A Valid Contract, Agreement,
Performance of Contracts, Breach of Contract & Remedies, Quasi-Contracts, Contract of
indemnity and guarantee : meaning and its distinction, rights and duties of indemnifier,
indemnified and surety, discharge of surety's liability. Bailment and pledge: meaning and
distinction, Rights and duties of bailor and bailee, pawnor and pawnee.

UNIT II
The Sale of Good Act, 1930: Formation of Contract, Conditions & Warranties, Rights of an
Unpaid Seller, Performance of the Contract of Sale, Caveat empetor, Ownership of goods and
transfer, unpaid seller and his rights.

UNIT III
The Partnership Act: Definition and nature of partnership, rights and duties of partners, types
of partners, dissolution of partnership.
The Negotiable Instruments Act, 1881: Nature and Types of negotiable instruments,
Negotiation and Assignment, Holder-in-Due Course, Dishonour and Discharge of Negotiable
Instrument; Arbitration

UNIT IV
The Companies Act, 1956: Nature and Type of Companies, Formation of Companies,
Memorandum and Articles of Association, Prospectus, Share capital, Membership, Meetings
and Winding-Up

References:

1. Gulsan & Kapoor : Business Law including Company Law, Excel Book, 3rd Edition.
2. Singh, Avtar : Principles of Mercantile Law, Eastern Book Company, 12th Edition.
3. Kapoor N.D: Elements of Mercantile Law, Sultan Chand & Sons. 38th Edition.
4. Shukla M.C. : A Manual of Mercantile Law, S. Chand, 13th Edition.
5. Bare Acts. : Indian Contract Act, 1872. Sale of Goods Act, 1930 Partnership Act, 1932. The
Negotiable Instruments Act, 1881 .

INTERNSHIP PROJECT

Page 36 of 52
 SEMESTER VI
P12: ENTREPRENEURSHIP & FAMILY BUSINESS-II Total Sessions: 40

Course outcomes: The course is designed as a broad overview of entrepreneurship, including

identifying a winning business opportunity, gathering funding for and launching a business,
growing the organization and harvesting the rewards. It is an integrative course—one that
combines material introduced to the students in core courses and applies it to the design and
implementation of new ventures. The students are expected to have completed courses in
Management Principles, Marketing, HRM, Productions & Operations, Economics,
Accounting & Finance.

UNIT-I
Understanding Women Entrepreneurship: Concept, Evaluation, Importance and functions of women
entrepreneurship, Topologies and categories of women entrepreneur, Entrepreneurship as a Career
Option. Entrepreneurial Leadership. Types of New Ventures, Tax implications of various forms of
Ventures. Procedures for setting up a Business in India. Creativity and Innovation. Bottlenecks to
Creativity and innovation. Disruptive Technology and generating commercial value from
Innovation.

UNIT-II
Entrepreneurship and Intellectual Property Rights (IPR): Patents, Trademarks and Copyrights.
Business Plan: Purpose and Contents of a Business Plan. Marketing Plan: Need for
Marketing Research, Industry Analysis, Competitor Analysis, Market Segmentation, Target
Markets, Market Positioning, Marketing Mix, Marketing Plan and Market Strategy.

UNIT-III
Family genogram. Developing Business family’s genogram, Using the Genogram to identify
family scripts and themes. Circumplex Model of Marriage and Family Systems (understanding
Family Cohesion and Family Flexibility), Application of Circumplex Model, Clinical Rating
Scale and Developing Circumplex Model.

UNIT-IV
Vries’s Five Critical Phases of Change (concern, crisis, confrontation, crystallization, and
change).A model of individual change; The process of change within Family Enterprises;
Understanding the change process in families.

References:
1. Burns, P. (2001). Entrepreneurship and small business. New Jersey: Palgrave.
2. Drucker, P. F. (2006). Innovation and entrepreneurship: Practice and principles. USA:
Elsevier.
3. Kumar A (2012); Entrepreneurship; Pearson, 3rd Edition.
4. Poornima M.C. (2006); Entrepreneurship Development: Small Business Enterprises;
Pearson, 1st Edition.

Page 37 of 52
P13: Business Policy & Strategic Management - I I Total Sessions: 40

Course outcome: The purpose of this course is to develop an understanding of issues and
challenges involved in the area of Business Policy & Strategic Management – II for Under-
graduates.To comprehend strategic management process, understand interrelationship between
formulation and implementation and apply administrative and leadership skills for successful
implementation of strategies.

UNIT-I
Nature and Scope of Strategic Management. Concept of Core Competence, Capability and
Organisational learning; Management of Strategic Change; Process of Strategic planning and
Implementation, Activating Strategies, Strategy and Structure.

UNIT-II
Behavioral Implementation: An overview of: Leadership, Corporate Culture, Corporate Politics
and Use of Power, Functional / Operational Implementation: An overview of Functional
Strategies.

UNIT III
Strategy Evaluation and Control, Mc Kinsey’s 7s Framework, Balanced Score Card, Triple
Bottomline, Strategic drift, Mergers and Acquisitions: Takeover and Defence Tactics, Laws
For Mergers And Acquisitions, Regulatory Framework of Takeovers in India, Cross Border
Mergers and Acquisitions.

UNIT IV
Tailoring Strategy to Fit Specific Industry and Company Situations: Strategies for Competing
in Emerging Industries; Strategies for competing in Turbulent, High-Velocity Markets;
Strategies for Competing in Maturing Industries; Strategies for Competing in Fragmented
Industries; Strategies for Firms in Stagnant or Declining Industries; Strategies for Sustaining
Rapid Company Growth; Strategies for Industry Leaders; Strategies for Runner-up Firms;
Strategies for Weak and Crisis Ridden Businesses.

References:
1. Wheelen, Thomas L , Hunger, J David & Rangarajan, Krish; Concepts in Strategic
Management & Business Policy, 9th Ed, Pearson Education,
2. David, Fred R , 12th Ed, Strategic Management – Concepts & Cases, PHI,
3. Kazmi, Azhar; Business Policy, McGraw Hill,
4. Pearce, John A , Robinson, Richard B , Mital, Amita , 10th Edition., Strategic
Management – Formulation, Implementation & Control, McGraw Hill
5. Thompson, Strickland, Gamble and Jain. 2010, 16th edition, Strategic Management,
McGraw Hill.
.

Page 38 of 52
P14 X: E-Commerce Total Sessions: 40

Course Outcome: Understand the fundamental principles of e‐ Business and e‐ Commerce;

learn the underlying used technologies with emphasis on Internet Technologies, and enable the
application of tools and services to the development of small scale e‐ Commerce applications.

UNIT I
Introduction to ecommerce: Meaning and concept of ecommerce, ecommerce vs e-business,
advantages and disadvantages of ecommerce, key elements of e-commerce, value chain in
ecommerce, Porter’s value chain model, competitive advantage and competitive strategy, E-
commerce: Business Models and Concepts, Different types of ecommerce business models like
Business-to- Business (B2B), Business- to- customer (B2C), Customer-to-customer (C2C),
customer- to- business(C2B),G2C etc.

UNIT II
E-Commerce- A Consumer Oriented Approach: Traditional v/s E-Retailing, Key success
factors in E-retailing, Models of E-retailing, and Characteristics of E-retailing. E-services:
Categories of E-services, Web-enabled services, matchmaking services, Information selling on
the web, E-entertainment, Auctions, E-procurement, E-tendering, and other specialized
services.

UNIT III
Technology in ecommerce: An overview of the internet, basic network architecture and the
layered model, internet architecture, network hardware and software considerations, intranets
and extranets ,The making of world wide web, web system architecture, ISP, URL’s and
HTTP, cookies,Web2.0.

UNIT IV
Building and hosting your website: choosing an ISP, registering a domain name, Web page
design using HTML and CSS: Overview of HTML, basic structure of an HTML document,
basic text formatting, links, images, tables, frames, form and introduction to CSS. web
promotion, internet marketing techniques, e-cycle of internet marketing, personalization,
customer service, CRM and e- value. Security threats: Security in cyberspace, kinds of threats
and crimes: client threat, communication channel threat, server threat, other programming
threats, frauds and scams. Business to Business e-commerce: Meaning, benefits and
opportunities in B2B, B2B building blocks.

References:

1. Laudon Kenneth C. and Carol G. Traver E-commerce: business, technology, society,

, Addison Wesley.
2. Awad Elias. M. , Electronic Commerce, , Prentice-Hall of India Pvt Ltd.
3. Efraim Turban, Jae Lee, David King, Chung H. Michael, “Electronic Commerce–A
Managerial Perspective", Addison Wesley

Page 39 of 52
P14Y: International Finance And Accounting Total Session:40
Course Objective: This course designed to provide competitive edge to the students to solve
global business challenges. This is the foundation course in the area of international finance in
order to acquaint a student to various instruments and environment in international business,
level of knowledge: expert knowledge is required by the student to develop understanding of
various instruments used in international arena.

UNIT I
International Accounting: Definition & Scope, History & development, Importance &
difficulties, Internationalization of Accounting Progression. Consolidation issues in financial
statements: need techniques & implication of IAS27&AS21.

UNIT II
Harmonization of Accounting Practices: need, process, IAS, IFRS, AS standards, Institutional
Support and impediments Foreign Exchange Markets and International Financial Markets,

UNIT III
IFM-Meaning, Need, Developments in IFM, International Financial System & Institutions:
Introduction and Importance, IMF (Drawing and loan instruments), SDR (Nature and
Utilization), IBRD(Functions and Lending Activities)

UNIT IV
International Finance Instrument, Forward Contracts, Future Contracts, and Currency
Options, Currency Translation - Foreign currency translation: needs, issues, methods and
types of exposures.

References:
1. Arpon, Jeffrey S & Radebaugh, Lee H. (1985), International Accounting and Multinational
Enterprises New York, John Wiley
2. Bhalla, V.K. : International Financial Management, 2nd ed., New Delhi, Anmol.
3. Choi,FrederickDS and Mueller Gerhard G. (1984), International Accounting. Englewod
Cliffs, New Jersey, Prentice Hall Inc.
4. Evans,ThomasG.(1985), InternationalAccounting&Reporting.London,MacMillan
5. Prodhan,Bimal,(1986), MultinationalAccounting.London,Croom-Helm
6. Rathore, Shirin.(1996) International Accounting. Englewood Cliffs, New Jersey, Prentice
Hall Inc

Page 40 of 52
P11’: CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY
Total Session: 40

Course outcomes: The objective of this course is to familiarize the students with the
conceptual background, theories and techniques of Corporate Governance and teaches the basic
techniques of how an organization manages its people to contribute for the society through
Corporate Social Responsibility.

UNIT I
Introduction to Corporate Governance: Meaning, Significance, Functions and Objectives.
Evolution and Development of Corporate Governance in India. Pillars and components. Recent
Development in Corporate Governance.

UNIT2
Corporate Governance Theories- Organizational Theories (including Stewardship, Resource
and Institutional Theory), Economic Theories (such as Agency, Finance and Managerial
Theory) and the Stakeholder Theory. Corporate Governance and Corporate Performance -
guidelines in companies. Case Study.

UNIT 3
Corporate governance and Corporate social responsibility -Introduction, Early roots of
corporate social responsibility. Does corporate social responsibility improve financial
performance? Sustainability and a stakeholder perspective. The Criticism of Corporate Social
Responsibility. Sustainability reporting.

UNIT 4
Implementing Corporate governance standards in different jurisdictions, including the United
States, European Union countries and emerging countries. International Aspects of Corporate
Social Responsibility; Stakeholder engagement.

References:
1. Monks, R., Minow, N.: Corporate Governance; 4rd edition, Wiley-Blackwel publishing,
2008
2. Crowther, D., & Aras, G. (Eds.). (2012). Global perspectives on corporate governance and
CSR. Gower Publishing, Ltd..

Page 41 of 52
P12’ INTERNATIONAL MARKETING Total Session: 40

Course Outcomes- Students will have an understanding of issues relevant in international marketing
and will be able to apply the concepts and theories of marketing with an interntional perspective.

UNIT I
An overview of international marketing and its need, Nature, scope and tasks of international marketing,
difference between domestic and international marketing, EPRG scheme, self reference criteria,
economic environment.

UNIT II
Understanding of culture, its characteristics and elements, values and phenomenon of cultural change,
Political environment, political spectrum, types of governance around the globe, polity and its effect on
business, intellectual property rights – new issues, commercial laws.

UNIT III
Issues related to product, meaning of global products, international product planning, physical and
mandatory requirement – standards, screening products for adoption, analysis of product components.
Issue related to price, pricing policy – objective and approach, price determination and price Escalation.

UNIT IV
Issue related to distribution Channel in the world, distribution patterns – general and country specifics,
alternative middlemen choices – country specifics, factors affecting choices of channels. Issue related
to promotion; Global advertising pattern, global market segmentation and promotional strategy.

References:
1. Cateora, R. P., Money R. B., Gilly, M.C. & Graham, J.L., (2019). Mc Graw Hill. 18 th Edition
2. Keegan, W.J., Green, M.C. Global Marketing. Pearson. 9 th Edition
3. Jain, S.C. International Marketing Management. South Western College Pub.
4. Srinivasan, R. International Marketing. PHI. 3 rd Edition

MINOR PROJECT

Page 42 of 52
BBA(IB) Research
BBA
(International Business)
Year 4 (Semester 7+8)

Page 43 of 52
 SEMESTER VII
P15: Decision Sciences Total Session: 40

Course outcomes: The basic objectives of this course is to impart knowledge of different
quantitative models & operations research techniques used in business decisions and
management.

UNIT I
Introduction, advent & scope of operations research techniques their fields of specialized
applications along with an overview of different techniques.
Linear Programming: Introduction, formulation & solution of simple linear programming
problem through graphical & simplex method.

UNIT II
Game theory: Introduction, definitions, Two-person zero sum game pay off matrix, Pure
strategies; games with saddle point, The rule of dominance, Mixed strategies; games without
saddle point.

UNIT III
Transportation problem: Methods for finding initial solution, North west corner method;
Least cost method; Vogel’s approximation method, Optimality test, Stepping stone method;
Modified distribution method (MODI)

UNIT IV
Assignment Problem: Introduction & mathematical models for assignment. Hungarian
method of assignment problem, special cases in assignment problems: maximization case in
assignment problem and prohibited assignment, unbalanced assignment problem.

References:
1. Kapoor, V.K. & Kapoor Sumant (2014): Operations Research, Sultan Chand & Sons,
2. Sharma, J.K (2012), Operations Research : Theory and Application, MACIN, 5th
Edition
3. Taha, Hamdy A.(2007) Operations Research, An Introduction, Pearson Education, 8th
edition
4. Chawla K.K., Gupta V., Sharma BK, (2014) Operations Research (Quantitative
Analysis For Management), Kalyani Publishers
5. Hira D. S., Gupta Prem Kumar (1976), Operation Research, S. Chand.

Page 44 of 52
P12: Project Management Total Session: 40

Course outcomes: Students will be able to understand the characteristics of Project and Project
Management Knowledge. The students will understand the managerial process along with tools
and techniques used in Project management Knowledge. Students will understand the
scheduling and monitoring process in Project.

UNIT I
Definitions and Characteristics of Project, Scope of Project Management, Types of Projects,
Project Life Cycle, Project Management Process: Introduction, Tools & Techniques of Project
Management, Entrepreneurial Skills, Market & demand analysis, Collection of Primary &
Secondary information, Demand forecasting, Market planning.

UNIT II
Technical Analysis, Manufacturing process / technology, Material inputs & utilities, Product
Mix, Plant Capacity, Location and site, Machinery & Equipment, Structures & Civil work,
Environmental aspects, Project Charts & Layouts, Project Time Lines.

UNIT III
Project appraisal: Cost benefit analysis (Cash flow projections), Financial evaluation: Capital
budgeting techniques-discounted and non-discounted, Project rating index, critical examination
of evaluation techniques,
Economic, commercial, social cost benefit analysis in public and private sectors, investment
criteria and choice of technique, Treatment of risk and uncertainty—types and risk measuring
techniques, risk sensitivity analysis, probability approach single as well multiple projects,
allocation of limited capital

UNIT I V
Project Implementation: Forms of project organization, Project control & control charts,
Human aspects of project management, Prerequisites for a successful project implementation,
Introduction to project network & determination of critical path, Preparation of comprehensive
project report, Project Termination-Types and process.

References:
1. Jack R. Meredith, and Samuel J. Mantel Jr. (2008), Project Management: A Managerial
Approach, John Wiley & Sons, 7th Edition.
2. Marwah, Sanjiv (2011), Project Management, Dreamtech Press, 1st Edition
3. Chandra, Prasanna (2019), Projects: Planning, Analysis, Selection, Financing,
Implementation and Review, McGraw-Hill, 9th Edition.
4. Gopalan, M.R. (2014), Project Management Core Textbook, Wiley, 2nd Indian Edition.
5. Shukla, M. B. (2007), Entrepreneurship And Small Business Management, Kitab
Mahal, 1st Edition

Page 45 of 52
P 17 Business Analytics Total Session: 40

Course Objective: Understand the fundamentals of business analytical, data handling and
related research issues.

UNIT I
Overview of Business Research: Role of Statistical Packages in Research. Reliability and
Validity of data. Basic Operation of SPSS: Data Import, Data entry, Handling Missing Values,
Data Transformation and Manipulation, Data sorting and editing. Exploratory Data Analysis:
Tabulation of data, Frequency table, Descriptive Statistics, Graph and Plot formulation.

UNIT II
Basic Module using SPSS: Crosstabulation, Bivariate Correlation, Simple linear Regression,
Multiple Regression Analysis.

UNIT III
Testing of Hypothesis: P value concept, Z - test, t – test, ANOVA, Chi – Square Test, Non –
parametric testing, Analyzing Categorical data.

UNIT IV
Multivariate Analysis: Logistic Regression, Factor Analysis, Discernment
analysis, Cluster Analysis, Conjoint Analysis, Analysis of Covariance, MANOVA.

References:
1. Andy Field (2019), Discovering Statistics using SPSS, Sage Publications, 4e,
2. Srivastava & Rego(2017), Business Research Methodology, TMH.
3. Narguandkar(2019), Marketing Research: Text & Cases, TMH,
4. Cooper & Schindler (2015) Business Research Methods,12th Edition, Mcgraw-Hill
5. Luck D. & Rubin D. (2006) Marketing Research, 7th edition, PHI, New Delhi.

Page 46 of 52
P18 X: CROSS CULTURAL MANAGEMENT Total Session: 40

Course: The objective of this course is to develop an insight on the impact of culture on
managerial effectiveness and build cognitive framework to understand cross-cultural
management issues in the global organizations. The course helps to develop the student’s ability
to compare and analyse cultural differences with respect to managerial behavior and Identify
problems in cross-cultural management.

UNIT I
The Concept and characteristics of Culture, Culture and Behaviour, Layers of Culture, Cultural
determinism, Relativism, Ethnocentrism, Organization culture, Dimensions of Culture and
their influence on Organization.

UNIT - II
Cross Cultural concept and issues in Organizations, Cross Cultural Differences, Cross Cultural
Analysis, Cross Cultural Framework by Harry Triandis, Geert Hofstede, GLOBE study on
national culture, Mapping cross-cultural differences.

UNIT - III
Culture and Strategy, Cross cultural influence and Technology, Culture and styles of Management,
Cross-Cultural Decision Making, Cross-Cultural Communication and Negotiation, Conflicts
and cultural differences.

UNIT IV
Diversity and inclusion: Culture and diversity, Ensuring cultural diversity and its importance,
Barriers to cultural diversity, Diversity Management, Approach of inclusion, Ethical issues in cross-
cultural management, Developing inter-cultural relationships.

REFERENCE
1. Helen Deresky (2017); International Management: Managing across Borders and Cultures;
Pearson Education; 9th Editiion.
2. Richard M. Hodgetts& Fred Luthans, Jonathan Doh.(2015); International Management
Culture,Strategy and Behaviour; Tata McGraw Hill Publications; 10h Edition.
3. Hodgetts, R, M.,&Luthans F, (2005); International Management ; Tata McGraw Hill
Publications, New Delhi; 3rd Edition.
4. Hill, C. (2007); International Business: Competing in the Global Marketplace; Tata McGraw-
Hill; 6th Edition.
5. Barlett, Christopher and Ghoshal S (2002); Managing Across Borders: The Transnational
Solution; Harvard Business School Press; 2nd Edition.

Page 47 of 52
P18 Y GLOBAL OUTSOURCING & MANAGEMENT TOTAL SESSION: 40

Objective: To provide an understanding the Trends, challenges and opportunities of an MNC

and further the mechanism and management of global outsourcing.

Course Outline

Unit-I
International Management: Trends, challenges and opportunities; Different schools of thought
of international management. Growth and Development of MNCs: Role and Significance of
MNCs. Strategic Issues involved.

UNIT-II
International Sourcing: Importance and strategy alternatives; sourcing decisions and process;
Value chain analysis.
International Tendering: Meaning and nature; Bidding for international contracts – methods
and strategies.

UNIT-III
Commodity Trading: Concept and salient features; Major internationally traded commodities
and trends in their production and trade.
International Commodity Agreements – Working of important commodity exchanges;
Commodity futures

UNIT-IV
International Business Strategy: Creating strategy for international business; Management of
production, Services technology and operations; Marketing financial, legal and political
dimensions; Ethics and social responsibility of business. Strategic Alliances: Acquisitions and
mergers; Management of joint ventures and other international strategic alliances.

Recommended Book(S)
1. McFarlin, Dean B., International Management : Trends, Challenges and Opportunities,
International Thomson Publishing
2. Thakur, Manab; Burton, Gene E. and Srivastava, B.N., International Management:
Concepts and Cases, Tata McGraw Hill
3. Taggart, James H. and McDermott, Michall L, The Essence of International Business,
PHI
4. Davidson, William H., Global Strategic Management, John Wiley & Sons.
5. Philips, Louis, ed., Commodity, Futures and Financial Markets, Kluwer Academic
Publishers
6. Management of Multinational Corporation by MS Khan - Himalaya Publications

Page 48 of 52
P19 X: Digital Marketing Total Session: 40
Course outcomes: The objective of the course is to help student understand the changed
dynamics of marketing as businesses transformed from traditional to digital with the advent of
internet and other technological advancements. So basically, the concepts covered are a revisit
to the marketing practices which have evolved in the light of changed business practices now
done predominantly online.

UNIT I
The Emergence of Digital Marketing; Environment, Strategy, and Performance (ESP); Digital
Marketing Environment- Legal Factors, Technology, Digital Business Markets; Strategic
Planning: Strategic Objectives; From Strategy to Digital Strategy; From Business Models to
Digital Business Models; Value and Revenue; Menu of Strategic Digital Business Models.

UNIT II
Product: Creating Customer Value Online; Online Benefits: Attributes, Branding, Support
Services, Labeling; Digital Marketing Enhanced Product Development; Web Content
Development; New Product Strategies for Digital Marketing.

UNIT III
Distribution Channel Overview; Types of Intermediaries; Distribution Channel Length and
Functions: Functions of a Distribution Channel, Distribution System; Internet Advertising;
Marketing Public Relations; Digital Sales Promotion offers; Direct Marketing.

UNIT IV
Integrating Traditional and Digital Marketing; Taxonomy for Internet Products; New Products
Trends; Price: Changes in Pricing Strategies for Internet; Enhancing Digital Experiences with
Mobile Apps, Providing Solutions with Social CRM, Driving Desired Behavior with
Gamification.

References:
1. Judy Strauss, Adel El- Ansary, and Raymond Frost;(2016), E- Marketing:
PearsonEducation.
2. Dr.Seema Gupta,(2017), Digital Marketing, Tata McGrawhill Publication
3. Chaffey Dave, Chadwick Ellis, Johannsen, Mayer,(2006), Internet Marketing, Pearson
Publication
4. Christopher Lovelock, (2011), Services Marketing: People, Technology, Strategy by
Pearson India
5. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan; (2018), Marketing 4.0: Moving
from Traditional to Digital; Wiley Publications.

Page 49 of 52
P14 Y Talent Management & HRIS Total Session: 40

Course outcomes: On completion of the course, the students should be able to assess an
organization’s approach to manage talent and its alignment with business strategy, map
competency based on job analysis, devise strategies for developing, engaging, and retaining
talent, develop insight on the concepts, principles, and process of training and development,
develop an understanding of training need identification process, design training proposal and
its implementation and relate training methods, tools and techniques of training evaluation with
different training programme requirements and assess its effectiveness.

UNIT 1
Talent Management: Introduction, Overview, History, Scope and Need of Talent Management,
Key Processes of Talent Management, Talent vs. Knowledge People, Source of Talent
Management, Consequences of Failure in Managing Talent, Tools for Managing Talent

UNIT 2
Talent Planning: Objectives, Steps in Talent Planning, Succession Planning Program,
Developing a Career strategy, Career Life- cycle, Innovative talent planning, Current Industry
Practices for Talent Planning. Coaching and Mentoring as Career Development Tools.

UNIT 3

Talent Management and HRIS: How is HRIS helpful in Talent Management. Database
Concepts and Applications in HRIS, Assessing Organizational Needs for HRIS. HR
Administration and e-HRM,
UNIT 4

Database Concepts and Applications in Human Resource Information Systems: Data,

Information, and Knowledge Database Management Systems. HRIS Training and
Development, HRIS Performance Management and Rewards Administration, HRIS Metrics
and Workforce Analytics
References:
th
1. Michael Armstrong (2020); A Handbook of HRM Practice; Kogan Page; 15 Edition.
2. Pareek, Udai and Lynton, Rolf, P. (2011); Training for Development; 3rd Edition.
3. Kavanagh MJ . T Mohan , Johnson R D. (2011) Human Resource Information Systems
Basics, Applications, and Future Directions, Sage publication, 2nd Edition.
4. Badgi S M (2012), Practical Guide to Human Resource Management Systems,PHI
publication.

Page 50 of 52
SEM VII- Research Methodology Total Session:40

Course Outcomes: Develop understanding on various kinds of research, objectives of doing

research, research process, research designs and sampling. Have basic knowledge on qualitative
research techniques, and adequate knowledge on measurement & scaling techniques as well as
the quantitative data analysis. Basic awareness of data analysis-and hypothesis testing
procedures

UNIT I
Introduction: Meaning of Research, Objectives of Research, Types of Research, Research
Process, Research Problem formulation; Research Design: Features of a good research design;
Different Research Designs; Measurement in Research; Data types; Sources of Error

UNIT II
Measurement and Scaling: Primary Level of Measurement- Nominal, Ordinal, Interval, Ratio,
Comparative and Non-competitive Scaling Techniques, Questionnaire Design, Sampling-
Sampling Process, Sampling Techniques-Probability and Non-Probability Sampling, Sample
Size Decision.

UNIT III
Data Collection: Primary & Secondary Data; Survey Method of Data Collection, Classification
of Observation Method; Fieldwork and Data Preparation. Hypothesis: Null Hypothesis &
Alternative Hypothesis; Type-I & Type-II Errors; Hypothesis Testing: Z-Test, T-Test,
ANOVA, Concepts of Multivariate Techniques.

UNIT IV
Meaning, Types and Layout of Research Report; Steps in Report Writing, Tabular & Graphical
Presentation of Data, Citations, Bibliography and Annexure in Report, Avoid Plagiarism; Use
of Statistical Software to Analysis the Data.
References:
1. Satyabhushan D., Malhotra NK., (2015) Marketing Research: An Applied Orientation,7th
Edition, Pearson publisher.
2. Bajpai N., (2011) Business Research Methods: Pearson publisher.
3. Cooper & Schindler (2015) Business Research Methods,12th Edition, Mcgraw-Hill.
4. Green, Tull&Albaum (2010) Research for Marketing Decisions,5th Edition, PHI Pvt. Ltd,
New Delhi.
5. Leveine ,Khrehbiel& Berenson (2013) Business Statistics,6th Edition, Pearson Education.
6. Luck D. & Rubin D. (2006) Marketing Research, 7th edition, PHI, New Delhi

Page 51 of 52
 SEMESTER VIII

MAJOR PROJECT (24 CREDITS)

Page 52 of 52