NAME: MUHAMMAD ILHAM FIKRI BIN AMINUDDIN

STUDENT ID: 62212122258

CLASS: ME20

CASE STUDY 1

Total: (40marks)

INSTRUCTION: Answer ALL questions.

Rags to Riches: A Fashionable Way to Empower Poor FilipinosReese Fernandez-Ruiz co-

founded Rags2Riches, a burgeoning Filipino fashion retailer and designer whose products
are made by local artisans.

QUESTION 1:

What is the primary mission of Rags2Riches and how do they achieve it?

R2R works with talented craftspeople, frequently women from low-income

neighbourhoods, and offers them fair pay, secure working conditions, and training in their
craft. This enables craftspeople to generate a steady income and enhance their standard of
living. The company upcycles or repurposes diverse resources, such as leftover fabric and
local fabrics, to make fashionable yet environmentally responsible clothing. R2R encourages
sustainability and lowers textile waste in this way. Rags2Riches collaborates with Filipino
fashion designers to provide distinctive and stylish goods that are appealing to a larger
clientele. By fusing traditional workmanship with cutting-edge design, these partnerships
improve the items' marketability.

R2R aids in the economic empowerment of underprivileged communities via their

activities. The money made from their sales is reinvested in these neighbourhoods, which
helps to raise the standard of living for the craftsmen and their families. R2R holds seminars
and educational programmes to spread knowledge about sustainable living, ethical fashion,
and ethical consumer behaviour. They want to encourage people to back moral behaviour in
the fashion business.
QUESTION 2:

How does Rags2Riches empower the women they work with and what impact does it have
on their lives?

Women artisans who work for 2R are given possibilities for steady employment and fair
compensation, enabling them to achieve financial independence. They are able to support
their families, take care of their basic necessities, and generally live better lives because to
this economic empowerment. Work done by R2R has a spillover impact on the
neighbourhoods where female artisans live. These craftsmen' earnings frequently go
towards enhancing their family' access to better housing, healthcare, and educational
opportunities. R2R supports female craftsmen' business ventures. Some craftsmen have the
chance to rise to the position of community mentors and leaders, supporting the
empowerment of other women in their communities. Women artisans frequently develop
leadership abilities and take an active role in decision-making processes through their
participation in R2R's activities, both inside the company and in local communities.

In addition to empowering women economically, Rags2Riches fosters a feeling of

community and sisterhood among female craftsmen. This network of friends and family may
be a source of perseverance and emotional fortitude. Many female artists use their profits
towards educating their offspring and other members of their family. Additionally, they now
have better access to healthcare, protecting their families' health. Because of R2R's
emphasis on sustainable livelihoods, women artisans have a reliable source of income that is
not impacted by cyclical or economic volatility, increasing their financial stability.

R2R supports female craftsmen' business ventures. Some craftsmen have the chance to rise
to the position of community mentors and leaders, supporting the empowerment of other
women in their communities.
QUESTION 3:

What kind of products does Rags2Riches create and how do they impact the environment?

Bags and Purses is 2R creates handwoven bags and purses with locally obtained and
salvaged materials, such as leftover cloth and traditional fabrics. This lessens textile waste
and encourages the use of sustainable fashion methods. Accessories is They use eco-friendly
materials to make a range of items, including jewellery, scarves, and wallets. These items are
created to be both fashionable and eco-friendly.

Carbon Footprint Reduction R2R's local production and use of sustainable materials
contribute to reducing the carbon footprint associated with the fashion industry. Support for
Traditional Crafts R2R contributes to the preservation and promotion of indigenous Filipino
handicraft by blending traditional weaving processes and designs into their goods,
promoting cultural sustainability. Upcycling and Waste Reduction is Upcycling and reusing
materials that would otherwise be thrown away is key to R2R's ideology. They assist in
lowering textile waste by using leftover fabric and other trashed materials.

R2R minimises the carbon impact associated with long-distance shipping by promoting
regional craftspeople and using locally sourced materials. Their adherence to fair trade
principles guarantees that craftspeople are fairly compensated for their labour. In its goods,
the company gives special consideration to eco-friendly and sustainable materials. When
practical, this entails employing organic materials, local textiles, and natural dyes.
QUESTION 4:

How has Rags2Riches impacted the income levels of the women they work with and what is
the significance of this impact?

Stable and Fair Income is R2R offers female craftsmen fair compensation and chances for
long-term financial success. Many of these women had previously worked irregularly, for
poor pay, or only for sustenance. The steady income of R2R provides them and their families
with financial security and predictability. Financial Independence a The money made by R2R
enables female craftsmen to achieve financial independence. It may be particularly
empowering in patriarchal countries when they can no longer rely primarily on male family
members for financial assistance. improved Quality of Life a Women artisans who earn more
money may afford to give their family better housing, food, and educational opportunities.
Overall, their children's and their own quality of life is improved as a result.

Access to Education Many women who work as craftsmen spend their increasing earnings
in their children's education. This entails giving them access to higher educational options,
paying for their educational costs, and enrolling them in school. Healthcare Access is
Women artisans can get better healthcare services for themselves and their family when
their income levels are higher. They are able to pay for prescription drugs and preventative
treatment, which improves health outcomes.

Entrepreneurial Opportunities is Some female artisans strengthen their financial

independence by using the money they get from R2R as capital to launch their own startups
or make investments in sources of income. And lastly, Community Upliftment a An rise in
money frequently has an effect on the larger community. As the economic standing of
women craftsmen rises, they will be better able to contribute to community development
projects like improving infrastructure or funding nearby hospitals and schools.
CASE STUDY 2 (Total: 60marks)

The real goal of Dato’ Kathleen personal care business is to benefit underprivileged
women and kids.

QUESTION 1:

Explain what makes Mangosteena Social Enterprise?

Social or Environmental Mission A social enterprise's main motivation is to solve a social or

environmental problem. Mangosteena most typically targets a certain social or
environmental issue and seeks to have a beneficial influence there. Beyond producing a
profit, this objective is essential to the organization's identity. Revenue Generation is Social
businesses, in contrast to conventional non-profit organisations, derive a substantial
percentage of their income from commercial activity. Mangosteena most likely engages in
commercial endeavours to support itself financially, such as the sale of goods or services.
Profit Reinvestment a Despite having a profit as their primary goal, social enterprises utilise
their revenues differently from regular for-profit companies. Social companies have the
important quality of investing a substantial amount of their income back into their social or
environmental objective. As a result, the organization's financial performance is guaranteed
to directly advance its impact objectives. Another one, Impact Measurement a Measuring
and reporting a social enterprise's social or environmental effect is very important. They
frequently have precise measurements and indicators to monitor their mission's progress.
This can entail monitoring advancements in the particular social or environmental issue that
Mangosteena is tackling.

Sustainable Practices a Sustainable and moral business practises are included into the
operations of many social companies, like Mangosteena. This might involve ethical sourcing,
eco-friendly production techniques, respect for workers' rights, and other factors. These
procedures support their overarching objective.
QUESTION 2:

Describe Dato Kathleen Chew’smotivation to be a social entrepreneur

regardingherbackground and context.

The inspiration for Dato' Kathleen Chew's Mangosteen social enterprise's personal care
products sprang from a similar source, with the addition of promoting the scents of
Southeast Asia's fruits and flowers.

"The inspiration for the products came from the fact that there isn't really a personal care
line that makes use of the scents of SEA fruits and flowers. Consider the lovely but little-
known (outside of this region) scents of pomelo or limau kasturi (kaffir lime), she said,
according to Vulcan Post.

In spite of its incredible antioxidant capabilities and deliciousness, mangosteen is

particularly underutilised. As a result, the company uses fruit extract in its products to both
relax the skin and restore skin tissue damaged by free radicals.

Mangosteen appears to be that. But as you peel back the layers of this business, you'll
discover its philanthropic goal to support groups that work hard to maintain or launch their
charity endeavours with funding.
QUESTION 3:

How does Mangosteen accomplish the social transformation called for by its mission?

Mangosteen, a body care brand with distinctive tropical smells that is socially aware, was
founded in 2013 and has revolutionised self-care. Based on a dedication to social
responsibility, we work to empower women and children in our community while ensuring
that self-care is available to everyone.

Mangosteen partners with NGOs and donates to gender-inclusive policy evaluations while
investing all of its revenues in Southeast Asian projects. Our product ranges, which are
inspired by the lush landscapes of Southeast Asia, transport you to a tropical paradise with
reviving ingredients that excite your skin and senses.

We are aware that many nonprofits with noble goals and huge hearts find it difficult to
secure the cash and supplies they require to expand their audiences. Our goal is to aid in
the expansion of the effect of the organisations working hard in our community.

We at Mangosteen are adamant that gender equality is the basis for strong civilizations.
We are aware that when women have access to information, opportunity, and education,
they transform into agents of change who uplift entire communities.

We acknowledge that the wellbeing of children closely connects with women's capacity to
lead their lives and make choices that have an influence on their families. Women's
empowerment has a significant influence on the welfare of future generations, as seen by
the increased resources allocated to children's nutrition, health, and education in families
where women are the primary decision-makers.
QUESTION 4:

Discuss TWO (2) similarities and TWO (2) differences between Social Entrepreneurship and
Business Entrepreneurship.

For Similarities, Innovation is what drives both social and business entrepreneurs. They
look for fresh methods or solutions to tackle certain problems. While social entrepreneurs
innovate to seek answers to social or environmental issues, business entrepreneurs
innovate to produce goods or services that fulfil market demands. The risk taking Risk-taking
is a part of entrepreneurship, whether it be in a social or business environment. Both
varieties of businesspeople are prepared to take calculated risks in order to succeed.
Business entrepreneurs take financial risks in order to launch or expand their companies,
whereas social entrepreneurs take risks by looking for novel solutions to pressing societal
problems.

And, for difference, Commercial entrepreneurship Profit and financial rewards are business
entrepreneurs' top priorities. They want to build profitable, long-lasting companies that serve
clients well and profit the owner or shareholders. Social business enterprise. Creating a
beneficial social or environmental effect is the main objective of social entrepreneurs. While
they could make money, their main objective is to meet a particular need or address a social
or environmental problem.

Entrepreneurship in business, Entrepreneurial success is frequently quantified in monetary

measures, such as profitability, return on investment, and market share. A crucial metric of
success is financial performance. Social entrepreneurship, The degree of the social or
environmental effect made determines the success of the venture. Metrics can include how
many lives were saved, how much pollution was reduced, or how well the community was
doing. Financial stability is crucial, but it is seen more as a tool for achieving social effect
than as a goal in and of itself.
QUESTION 5:

Explain the social impact resulting from Mangosteen’s programs.

Mangosteen fruit, formally known as Garcinia mangostana, is a tropical evergreen tree that
is extensively available in many South East Asian countries, including Singapore, Malaysia,
Thailand, and Vietnam, as well as in some parts of Africa. It is said to have originated in
Indonesia. The Purple Mangosteen is frequently regarded as the queen of the tropical fruits
due to its distinctive flavour and beauty, especially in the Orient.

Mangosteen health advantages include Mangosteen has long been a component of

traditional medicine in many Asian nations, and Queen Victoria once transported it all the
way around the world so that she might experience it. Mangosteen has been recognised to
provide health advantages since the 18th century, and research has shown that these
benefits are real. It is a repository of the necessary nutrients for healthy development,
growth, and general nutritional well-being. A variety of ailments and problems have been
treated using various fruit and plant components. Here are some advantages of mangosteen
fruit.