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Mark Scheme

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shujaitbukhari
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24 views

Mark Scheme

Uploaded by

shujaitbukhari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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- Mark Scheme /

Question Answer Marks AO Element Notes Guidance

1 I dentify and explain two ways in 6


which good internal
communication can help TKF be
more efficient.
Knowledge [2 × 1] – award 1 mark
for each relevant way
Application [2 × 1] – award 1 mark
if relevant reference made to this
business
Analysis [2 × 1] – award 1 mark for
each relevant explanation
Relevant points might include:
• Clearer instruction/prevent
misunderstandings/fewer mistakes
[k] prevents need for
rework/reduces waste [an] •
Increase production/speed up work
[k] for furniture orders [app] •
Faster decision making/problem
solving [k] • Employees aware of
objectives [k] so its eight
production workers [app] can/might
work faster [an] • Better
co-ordination between departments
[k] if only order wood needed [app]
reducing costs of storage [an] •
Reduce barriers to communication
[k] • Improve relations between
employer and employees/better
management/improve motivation
[k] • More ideas [k]
- Mark Scheme /

Question Answer Marks AO Element Notes Guidance

2 Identify and explain two possible 4


communication barriers for TKF.

Knowledge [2 × 1] – award 1 mark


for each relevant barrier
Application [2 × 1] – award 1 mark
for each relevant explanation in
context
Relevant points might include:
• Problems with medium, e.g.
inappropriate medium used [k] as
workers might not always have
access to emails [app] • Problems
with sender, e.g. language
problems/jargon [k] so workers
don’t understand terms used by the
manager [app] • Overload of
information [k] which confuses
production workers [app] •
Problems with receiver, e.g.
workers do not read messages [k]
as three workers are part-time [app]
OR customers do not read letters
[k] so don’t know about its furniture
[app] • Technical issues, e.g. no
internet connection [k] without
electricity cannot send emails [app]
• No opportunity for feedback [k] •
Wide span of control [k[ as
manager responsible for eight [app]
• Wrong message sent [k]
- Mark Scheme /

Question Answer Marks AO Element Notes Guidance

3 Explain two possible methods 6


Asha could use to communicate
with ReBag workers. Recommend
which method she should choose.
Justify your answer.
Knowledge [1] – award 1 mark for
identification of relevant issue or
method(s)
Application [1] – award 1 mark if
relevant reference made to this
business
Analysis [2] – award up to 2 marks
for relevant development of point(s)

Evaluation [2] – justified decision


as to which is the most appropriate
method.
Relevant points might include:
Meeting [k] • so able to see
reactions to ideas / comments [an];
• Difficult to arrange / time issues
[an] all based in remote towns [app]
so not everyone might be able to
attend [an]; • Will mean travel costs
/making it expensive [an]; • Will
take people away from work / lead
to loss of production [an] of bags
[app] so may not be able to meet
demand [an]
Email [k] allowing people to read
information in own time [an] •
- Mark Scheme /

Question Answer Marks AO Element Notes Guidance

People might not have access to


internet [an] as in remote locations
[app] so are not able to respond
[an]; • Must pay cost of computer
[an] from $70 [app] so can they
afford it [an]
Phone [k] so immediate feedback
is possible [an]
Videoconferencing [k]
Newsletter [k] can contain a large
amount of information [an]
Letter [k]
- Mark Scheme /

Question Answer Marks AO Element Notes Guidance

4 Identify and explain two reasons 4


why effective communication
might be important for Alkin.
Knowledge [2 × 1] – award 1 mark
for each relevant reason
Application [2 × 1] – award 1 mark
for each relevant explanation in
context of this business Relevant
points might include:
• Avoid diseconomies of scale [k]
as communication can be difficult
in a multinational [app] • Everyone
understands objectives [k] so no
conflict in joint venture [app] •
avoid language issues /
misunderstandings [k] particularly
when start selling in country Z
[app] • Different cultures /
management styles [k] so able to
work with the local business [app]
• Better / faster decision making [k]
so able to quickly react to changing
tastes / flavours [app] • Able to
exchange ideas [k] • Better relations
with suppliers [k] • Inform
customers about its products [k] so
that customers are interested in their
food [app]
Note: Points can relate to either
existing business or planned joint
venture
Do not accept ‘improves
- Mark Scheme /

Question Answer Marks AO Element Notes Guidance

motivation’ unless explains the


impact on this business
Application marks may be awarded
for appropriate use of the following:
joint venture, country Z or
countries, multinational company,
breakfast cereals or food, expansion

[Total: 20]

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