Bluelearn – Reverse

Engineering
 Table of Contents

Introduction
Key Points
Highlights
Social Presence
Valuation and Investments
Strategies
Technologies
Recognition
Products and Services
Competitors
Founders' History
Investors
Growth Space
SWOT Analysis
 Introduction
Bluelearn is a thriving student community in India that offers a
comprehensive platform for students. It aims to help students learn
new skills, connect with like-minded peers, and develop as
individuals. With over 200,000 members, it is one of the largest
student communities in the country. The community comprises
5,500+ schools and colleges, making it a diverse network of
educational institutions. Additionally, there are 650+ recruiters in the
community, providing ample opportunities for career growth and
advancement.
Mission & Vision: To empower the next generation to discover
better ways to learn, earn and network.

Key Points
Be Bold:
Bluelearn encourages individuals to embrace boldness. Don’t fear
what others say, and don’t wait for anyone’s permission. If you want
to get something done, go ahead and do it.
Challenge the Status Quo:
Be open to new solutions, creativity, and calculated risks.
Sometimes, challenging existing norms leads to remarkable
breakthroughs.
Collaboration Over Competition:
Great things happen when people come together. Bluelearn believes
in the power of collaboration.
Teamwork:
Working together as a team and pooling resources, skills, and
knowledge is always more effective than individual efforts.
Shared Success:
Rather than competing in isolation, support each other to achieve
collective success.
Be Curious:
Curiosity fuels growth. Bluelearn encourages constant questioning
and exploration.
Seek New Perspectives:
Challenge assumptions and explore different ways of doing things.
Lifelong Learning:
Always keep learning, think from first principles, and stay curious
about the world.
Community of Tomorrow’s Builders:
Bluelearn is more than just a platform—it’s a vibrant community of
creative minds.
Networking:
Connect with diverse individuals, share ideas, and gain valuable
insights.
Learning and Growth:
Whether you’re a student, freelancer, or aspiring professional,
Bluelearn provides opportunities to learn, earn, and network.

Highlights
Partnership with Bowled: Bowled aims to share knowledge about
Web 3.0 and blockchain gaming with college students, providing
valuable insights into the future of web technology. The team,
consisting of experts in crypto, marketing, and sports, will engage
with students through informative sessions, acknowledging the
analytical nature of the college community and their scepticism
towards traditional advertising. Bowled encourages students to
follow their social media channels for discussions on NFTs,
blockchain, gaming, and cricket, fostering a continuous learning
experience.
Diverse membership demographics:
Bluelearn is a dynamic ecosystem with over 200,000 members,
including students, builders, and change-makers. These members
come from more than 5,500 schools and colleges across India.
Bluelearn's impact extends beyond India, with 20,000 monthly active
users from 14 countries, including the US, UK, and Singapore. The
community includes a diverse mix of backgrounds, cultures, and
perspectives.
Members can join niche clubs to interact with experts and explore
various fields, such as design, marketing, and web development.
Bluelearn provides a space for learning and collaboration.
Bluelearn offers a variety of opportunities to its members. You can
discover work opportunities and internships across 50+ niches to
grow your career, participate in live events, hackathons, and
webinars to enhance your skills, and connect with builders, creators,
and future leaders.

Social Presence
Bluelearn is a platform that encourages students to join niche clubs
where they can interact with experts and like-minded individuals.
These clubs provide a platform to discuss topics such as design,
marketing, web3, and other related topics. At Bluelearn, you can
learn by doing, participate actively, take inspiration from others, and
engage in discussions.
Moreover, Bluelearn hosts a variety of events, including hackathons,
live sessions, and speaker events to help students explore their
favorite fields, learn new skills, and grow to the next level. These
events offer exclusive insights into various domains, providing you
with the opportunity to gain access to live events.
Bluelearn believes that you can become the average of the five
people around you. That's why it provides you with the chance to
meet like-minded, smart people by attending community meetups,
connecting with peers, and expanding your network. Additionally,
Bluelearn encourages mentorship connections, and you can find
mentors to help accelerate your learning journey.
Bluelearn also offers internships and real-life projects, which can
help you apply your skills in the industry and access job
opportunities. By participating in these projects, you can gain
practical knowledge and experience that can help you grow
professionally.

Bluelearn has a strong presence on all social media platforms ex

Instagram, X, etc. They aim to educate people through their
informative content.

Valuation and Investments

In August 2021, Bluelearn raised $450,000 (INR 3.25 Crore) in a pre-
seed round. The round was led by Lightspeed Venture Partners, with
participation from 100X.VC, Titan Capital, and 2am VC. Angel
investors such as Rahul Mathur, Gaurav Mandlecha, and Surabhi
Randev also contributed. These funds were used to build the core
team, hire new talent, and enhance the product for their growing
user base.

Recently, in February 2023, Bluelearn secured a seed round of $3.5

million (INR 28.9 crore). The round was co-led by Elevation Capital
and Lightspeed. Bluelearn's community now boasts over 150,000
members from 5,500 colleges and startups across 20+ countries. The
platform is growing organically at a rate of 30% month-to-month.
The team, which currently consists of 13 members, is preparing for
the next phase of growth.

Strategies
Bluelearn's content curation involves various methods such as
aggregating, synthesizing, collecting, mapping, distilling, mashing up,
path making, profiling, identifying emerging trends, investigating,
chronicling, and comparing. Examples of these methods include
curated lists, summaries, directories, timelines, takeaways,
infographics, learning modules, interviews, trend reports, in-depth
articles, historical retrospectives, and comparative analyses.

Technologies
Bluelearn is a community-driven learning platform that offers
courses on diverse topics, including stock market, game design,
blockchain, front-end development, and Python. The platform
emphasizes networking, mentorship, and entrepreneurship.
Bluelearn has adapted to the pandemic by creating a virtual
environment where students can learn, interact, and network with
experts. The community spans across 14 countries and fosters
continuous experimentation to promote growth and innovation.
 Recognition
Bluelearn has received endorsements from leaders in the startup and
tech industry including Vidit Aatrey, Founder & CEO of Meesho,
Sanjeev Barnwal, Founder & CTO of Meesho, and Kunal Bahl, Co-
Founder and CEO of Snapdeal.

Products and Services

Bluelearn is a community platform with 200,000+ members. It offers
opportunities to learn by doing, upskill, and find gigs/internships.
You can network with smart people, join specialized clubs, and
attend 1,500+ free events. Bluelearn has courses, live sessions, and
clubs to enhance your skills. It connects students with internship
opportunities across industries. Bluelearn’s community spans 14
countries, fostering cross-cultural collaboration.

Competitors
Fizz Social: Online social platform for students. It enables users
from the same universities to connect with each other. They can
share photos, videos, posts, confessions, and more. The app is
available for iOS users.

Founders' History
Harish Uthayakumar envisioned an e-learning platform in 2015. He
recognized the growing demand for online courses and began
building a business in this space. To understand the needs and
requirements of educators and students, he conducted extensive
research and engaged with them. Shreyans Sancheti co-founded
Bluelearn alongside Harish, and together, they combined their
passion for education and technology to create a thriving
community. They are currently in their final year of electrical
engineering at BITS Pilani and have transformed Bluelearn into
India's largest student community.

Investors
Bluelearn's seed funding round saw participation from several
prominent investors, including Elevation Capital, Lightspeed India,
Rohit Bansal, 2am VC, Sanjeev Barnwal, Awais Ahmed, Vidit Aatrey,
and Titan Capital. Their investments reflect confidence in Bluelearn's
mission to bridge the gap between formal education and practical
skills, empower the next generation, and reinforce the platform's
position as a dynamic student community.

Growth Space
Bluelearn started as a Telegram community where students could
get expert guidance. Today, it has over 150,000 members from more
than 20 countries, including the United States, the United Kingdom,
and Singapore. Bluelearn's app is a comprehensive platform that
offers users access to a range of resources, from learning new skills
to networking and applying for internships.

SWOT Analysis
Strengths:
Bluelearn has a thriving community of over 200k members and
partners with 5.5k schools and colleges in India. It's trusted by
industry leaders like Vidit Aatrey, Sanjeev Barnwal, and Kunal Bahl,
and connects top community members with companies through
internships and freelancing opportunities.
Weaknesses:
Bluelearn, an edtech platform founded in 2021, faces competition
and scalability hurdles while expanding to new markets.
Opportunities:
Bluelearn can now expand globally with fresh capital infusion,
leveraging hybrid education and exploring AI-assisted learning for
personalized experiences.
Threats:
Adapting to evolving regulations, changing user preferences, and
economic uncertainty may impact funding and growth in the edtech
sector.