ZERO LECTURE

PEL-544
CORPORATE COMMUNICATION SKILLS
 COURSE DETAILS

T-0
L-2 P-2
Credits:
3
 TEXTBOOK & REFERENCE BOOKS

• Text Book: Interchange Level 2 5th Edition (Cambridge University Press)

• Reference Book: English Grammar in Use

 COURSE OUTCOMES
Through this course, students should be able to –

• CO1: arrange thoughts logically and express ideas coherently with precision to enhance written communication

• CO2: demonstrate proficiency in articulating ideas in comprehensive discussions

• CO3: use rich vocabulary effectively in both written and spoken communication to convey precise meanings

• CO4: apply learned skills in diverse contexts to foster life-long communication abilities

• CO5: analyze and interpret the meaning of texts, identifying main ideas and supporting details

• CO6: develop well-structured and grammatically sound sentences in spoken and written context
 PROGRAM OUTCOMES
Sr. no Outcome Outcome Description
1 PO1 Analysis & design of complex problems::Ability to apply knowledge of computer science
concepts, principles & techniques to solve various computing problems.
2 PO2 Coding skills::Apply and solve problems using computer programming and simulation.
3 PO3 Ethics::Apply ethical principles and commit to professional ethics and responsibilities for
societal benefits.
4 PO4 Communication::Communicate effectively problem findings, and to be able to assimilate,
write and present effective design documents to give and receive clear instructions.
5 PO5 Societal Impact::Acquire and apply advanced knowledge of concepts and
participate in sustainable development
6 PO6 Individual and team work::Function effectively as an individual, and as a member or leader
in diverse teams, and in multidisciplinary settings.
7 PO7 Life-long learning::Recognize the need for, and have the preparation and ability to engage
in independent and life-long learning in the broadest context of upcoming information
technology changes.
 PROGRAM SPECIFIC OUTCOMES
Sr. no Outcome Outcome Description
11 PSO1 Understand and comprehend advanced level of programming, data structures,
databases, networking, mobile computing, information security and data analysis.
9 PSO2 Demonstrate competence in using computer science concepts and computational tools
for simulation and digital transformation.
8 PSO3 Ability to effectively apply the information technology concepts to analyze, design and
develop cost effective solutions to the societal problems.
10 PSO4 Provide user friendly and need based mobile, web or cloud based solutions to the
society.
 CO to PO mapping and course focus identification
• PO4 – Communication - Communicate effectively problem findings, and to be
able to assimilate, write and present effective design documents to give and
receive clear instructions.

• PO6 Individual and team work - Function effectively as an individual, and as

a member or leader in diverse teams, and in multidisciplinary settings.

• PO7 Life-long learning- Recognize the need for, and have the preparation
and ability to engage in independent and life-long learning in the broadest
context of upcoming information technology changes.
 EXAM CATEGORY

• Exam category – 13 CA Category: A0404

• Mid Term Exam – All MCQ

• End Term Exam – MCQ+Subjective
COURSE ASSESSMENT MODEL
Class Participation: 15
CA (4 out of 4 tasks): 30
MTT : 15
ETT : 40
Total : 100
 COMPLETE EVALUATION CRITERIA (CAs)
Nature of
Academic Allotment/
Academic Academic
Objective Details of Academic Task Task Marks Submissio
Task Task Mode
(group/ n week
individuals)
Assess students’ ability to
To assess the LSRW
answer questions based on
Test 1 skills of the students Individual Offline 30 3/4
listening,reading and writing
skills and speaking skills
Assess students’ language
To assess students’ skills through multiple choice
Test 2 ability to solve MCQs questions based on grammar Individual Online 30 5/6
topics, vocabulary and reading
comprehension
To assess Project Submission - Students
Assignment will write weekly blogs and Individual Offline 30 2/13
students’ writing
skills publish them on an online
platform. They will also share the
blogs on their LinkedIn accounts
To assess students’
Presentation
ability to speak on the Assess students’ speaking Individual Offline 30 11/12
- Individual
given topics abilities through different topics
COMPLETE EVALUATION CRITERIA
(MTT & ETT)
Evaluation Objective Type Week of
Type conduct
MTT Ensure desired Internal OMR 8
progress

ETT To evaluate the Internal 17

achievement of
the course
outcomes
Rubrics for Writing (for CA1 & Assignment)
• Task achievement

• Cohesion and coherence

• Grammatical range and accuracy

• Lexical resources
 COURSE CONTENT

❑Unit 1 - Listening: subjective questions, filling the blanks, completing the

chart, multiple choice questions, making notes, match the sentences, true or
false questions, completing the survey, identifying main and supporting ideas,
eliciting information, making predictions, listening to word and sentence stress
patterns, stress and rhythm
❑Unit 2 - Speaking: consonants and vowel sounds, making polite requests,
complaining, apologizing, giving excuses, expressing likes and dislikes, giving
opinions, discussing plans, expressing wishes, asking for and giving
suggestions, making comparisons, giving information, extempore, incident
narration, oral presentations, discussions, debates, storytelling, role plays
 COURSE CONTENT

❑Unit 3 - Reading: sentence completion, subjective questions, multiple

choice questions, fill in the blanks, short answer questions, tick the correct
option, true or false, match the statements, summary completion, match the
headings, one word substitutes

❑Unit 4 - Writing: paragraph writing, online post, email writing, recipe

writing, message writing, cover letter, blog writing, report writing, writing
list of rules
 COURSE CONTENT
❑ ASSOCIATED LANGUAGE SKILLS

❑Unit 5 - Grammar: application of tenses, evaluations and comparisons with

adjectives and nouns, sequence adverbs, modals, infinitives and gerunds,
relatives clauses of time, adverbial clauses of time, conditional sentences,
clauses with because, passives, participles as adjectives, relative pronouns,
reported speech
❑Unit 6 - Vocabulary: vocabulary related to childhood memories,
transportation, lifestyle, food, vacations, technology, festivals and
celebrations, past events, job preferences and personality traits, landmarks
and monuments, phrasal verbs, noun verb collocations, business idioms
 PROJECT BASED LEARNING
Description - Students will be given an evaluative project on Blog writing

Outcomes –
• This fosters critical thinking skills as students learn to evaluate and articulate their ideas
effectively.
• It encourages students to express their thoughts clearly and concisely. They'll work on
structuring their ideas, improving grammar, and enhancing overall writing proficiency.
• Students become more digitally literate, gaining experience in online writing,
formatting, and publishing.
 PRACTICAL APPICATIONS OF THE
COURSE CONTENT

Grammatical
Enriched verbal
competence and Effective written and ability, and enhanced
enriched oral communication vocabulary
comprehension skills
 INNOVATIVE PEDAGOGICAL STRATEGIES
(Grammar & LSRW based activities)
• Spin the wheel: This activity will be conducted in the class using the given link
https://wheelofnames.com/ The faculty will display different themes on the projector using the
virtual wheel. Faculty will spin the wheel for each student who will narrate a small anecdote or a
fictional story based on the theme. This will help them use past tense effectively.

• Error Hunt: Faculty will form groups in the class. Each group will write a collaborative cover
letter and other teams will identify the errors in it. This will help them learn from each other and
improve their writing skills

• Panel Tech Discussion: Arrange panel discussions on relevant tech topics, with students taking
on different roles. This encourages collaborative speaking and the ability to engage in a group
conversation
 INNOVATIVE PEDAGOGICAL STRATEGIES
(Grammar & LSRW based activities)
• World Landmark Exhibition: Assign different landmarks to small groups and have them
create virtual exhibitions using tools like Google Slides. Each group can include information
about the landmark's history, significance, and interesting facts. Then, they present their
exhibitions to the class, fostering a rich discussion about various landmarks

• News Reporter Relay: Students form pairs. One partner becomes a news reporter (active
voice), reporting an event. The other partner transforms the report into reported speech using
passive voice. Switch roles for practice. Discuss changes and share reports with the class.

• Corporate Storytelling: Students will pick a company/start up of their choice and elaborate
its journey to success for example success story of KFC
 INNOVATIVE PEDAGOGICAL STRATEGY
(Grammar & LSRW based activities)
• Career Success Recipe – Students research and prepare one minute presentations on key ingredients for a successful
career in the field of MCA. Each presentation focuses on topics like networking, continuous learning, effective
communication, and problem-solving. This activity not only hones their speaking skills but also provides valuable
insights into the professional aspects of their field.

• Tense Challenge Board Game: Create a board game where players advance by correctly using past continuous, simple
past, or present perfect continuous in sentences. Encourages competition and reinforces tense understanding.

• Tech Product Review: Assign each student or group a popular tech product (like a smartphone, laptop, or app), and
have them create a review. They can discuss features, usability, pros, and cons, all while using descriptive language and
critical thinking. Encourage them to incorporate multimedia elements like sound effects or brief audio clips related to
the product. If you want to leverage online platforms, you could create a collaborative document where students
contribute to a live review of a recent movie, game, or any other subject of interest. This can be done using tools like
Google Docs or a shared online platform. It allows them to practice writing collaboratively and gives everyone a chance
to express their opinions.
 MOOCs related to the course
• Technical Writing Master Course (IIM)
• https://iimskills.com/technical-writing-course/
Note - Student who gets certification in Technical Writing Master
Course will be exempted from Assignment(Blog Writing).
 RELEVANT WEBSITES
Sr. No Web address (only if relevant to the course) Salient Features

https://www.youtube.com/watch?v=nIlnxm8m2ec Phrasal verbs

RW-1

RW-2 https://www.englishclub.com/grammar/verb-tenses.php Tenses

RW-3 https://www.youtube.com/watch?v=-B7W2bV1TOE Relative pronouns as subjects and objects

RW-4 https://www.youtube.com/watch?v=nM3GmNJ3lzQ Gerund uses as subject and object

RW-5 https://www.youtube.com/watch?v=Nk9nQwoCFig Modal verbs

https://www.englishtenses.com/grammar Extensive study of various grammatical topics

RW-6

Reported speech
RW-7 https://magoosh.com/english-speaking/reported-speech-rules-in-english/

https://www.gingersoftware.com/content/grammar-rules/verbs/passive-voice Passives
RW-8
 SKILL ATTAINMENT
➢ Listening

➢ Speaking

➢ Reading

➢ Writing

➢ Grammar

➢ Vocabulary
REVISED BLOOM’S TAXONOMY
 STUDENTS’ ROLE
▪ Always communicate in English with your friends and in other classes too
▪ Be enthusiastic in participating in classroom activities and attempt practice tests
for better understanding and performance.

▪ Actively participate in solving worksheets and interaction in the class.

▪ Utilize accurate vocabulary while communicating for better emphasis.

▪ Ask volley of questions whenever there arises a doubt in your mind.

▪ Reading enhances speaking, so make the habit of reading newspapers.

FEEDBACK PROCESSES RELATED TO THE COURSE

▪ Student Feedback on Course Outcomes

▪ Lecture Feedback
Let’s stay updated