Business

Analytics
Program
In collaboration with

&

Curriculum inclusive
of GenAI

www.learnbay.co

Table Of

Content

1 How to make an Impact

2 Program Summary

3 About Course

4 Who is this program for?

5 Why choose Learnbay?

6 Others Vs Learnbay

7 Alumni Spotlight

8 Certification

9 Fee & Batch Details

10 Program Curriculum

How to make an
impact with

This program is designed for working professionals who want to master

full-stack Business Analytics in depth to become strategic data
analysts in top product-based MNCs.

Project Experience Certificate Program Certification

Earn project certification from Earn a completion certificate
renowned industry partner from IBM & Microsoft

Dedicated Career Assistance Domain Electives

Personalized 1:1 support to Work on Live projects from
accelerate your career growth. multiple domains

Program Summary

Training Mode Program Faculty

1 100% Live Online & Hybrid
(Online + Classroom) 2 Renowned industry experts
from top global MNCs

3 4
Program Duration Certification
5-6 Months Program Weekday
&
and Weekend Batch

Practical Project Experience

Work on domain-specific projects and earn project certification.

Why is project-based learning effective?

It gives you hands-on experience, allowing you to apply concepts
to real-world problems, sharpening your skills for practical use.

Will the projects be guided?

Yes, you will be assigned a dedicated project mentor to provide
guidance and support throughout each project.

How does project certification help in career transition?

A project certificate is more valuable than a course completion
certificate as it showcases your expertise and practical abilities.

About Course
This program is designed for working professionals who want to gain deep knowledge of
full-stack Business Analytics including advanced concepts. It uses a project-based learning
approach, where you'll collaborate with industry experts and have support from a
dedicated project mentor.

The curriculum covers Generative AI (GenAI) and offers domain specialization, allowing you
to work on capstone projects in areas like sales, retail, supply chain, finance, and HR.

Our Commitment
“We are dedicated to delivering accessible and
100%
Assured Interview
industry-relevant education that empowers
India's workforce to grow and succeed.”

We offer flexible learning options, allowing you

350+
Hiring Partners
to choose between 100% online or hybrid
modes, which combine online and in-person
sessions.
7+
Centers Across India
Furthermore, our comprehensive career support
services include interview preparation, resume
building, and job placement assistance, all
designed to help you smoothly transition into 40k+
leadership roles in Business Analytics. Professionals Upskilled

70%
nAI of companies are likely to adopt GenAI in next 5 years, to
Ge
ith enhance efficiency,
w
automating tasks,
t GenAI improving decision-making for better project outcomes.
hou
wit

*By integrating GenAI into our program, we ensure that our

learners are well-prepared to lead and innovate in their
Professional Growth Scale respective fields.

Program Eligibility

Professionals with a minimum of 1 year of

Working experience in any domain. Prior knowledge of
programming is not mandatory as we provide

professional special bootcamp for non programmers

with this course.

with min
Executives (IT/Non-IT)
1+ Years of
Experience
Important Note: This program is not for freshers
and students. If you are a fresher, please refer our
Data Science and AI program for freshers.

Program Outcome: What’s in it for you?

Hands-On Experience With Project Certification

Work on real-world business analytics projects, building practical skills and
gaining confidence to solve complex business problems.

Domain-Specific Mastery
With a domain-specialized business analytics course, your previous work
experience becomes relevant, making it easier to switch careers. You can work
on projects from various fields like BFSI, Retail, Healthcare, HR, Marketing.

Upskill with Cutting-Edge Tools

Master the latest technologies, ensuring you stay ahead in the fast-evolving
world of data and unlock new career opportunities.

Why choose
Learnbay?

A unique program for

Working Professionals!

www.learnbay.co

77956 87988

1. Project Based Learning

Project based learning gives you hands-on experience to apply concepts to
real-world problems, sharpening your skills for practical use. Unlike
traditional methods, our Project based learning approach prepares you for
practical, real-life challenges.

Live Projects from Dedicated Project

industry Mentor

Important Note: Our program includes capstone, mini, guided, and domain projects.
You'll have a dedicated mentor to guide and evaluate your project work. You can
book unlimited 1-on-1 sessions with your project mentor for personalized support.
Please refer syllabus section for more details.

2. Domain Specialization
Make your previous experience count
Select your domain electives and engage in live projects across various
industries to gain hands-on experience. This practical approach will deepen
your understanding of real-world challenges and enhance your expertise.

Retail Technology Consulting

Manufacturing BFSI Healthcare

3. Capstone Project Certification

Earn certificates directly from companies for the capstone projects you
work on across different domains. These project certificates are more
valuable than course completion certificates because they show your real
skills and practical experience.

Get Project
Certification from :

Important Note: You can choose projects from any two domains, including BFSI, Retail,
Supply Chain, HR, Sales, Marketing, or Manufacturing. You'll also receive one-on-one
mentorship for your projects.

4. 1:1 Doubt & Mentorship

You can book personalized These tailored sessions will help
doubt classes for modules or you understand concepts better
projects with experts. and address any questions or
challenges you might have.

Important Note: Schedule your sessions from 10 AM - 6 PM (Mon-

Sat) to secure your preferred time slot.

5. Training Mode
You can choose from two flexible training modes according to suit your
needs and preferences:

New

100% Live Hybrid

online classes classes

Live Online Mode: In this mode, you attend all sessions and work on projects live
online. The classes are instructor-led, allowing you to ask questions in real-time. You'll
also have access to online project mentors and career mentors for 1-1 sessions.

Hybrid Mode: You can attend sessions/classes online, but for live project work, you
have the option to participate in physical classrooms at our Project Innovation Labs in
cities like Bangalore, Pune, Delhi, Hyderabad, Chennai, and Kolkata.

6. Dedicated Placement assistance

Resume Optimization Interview Preparation
Expert assistance to enhance Mock interviews to improve
your professional resume your performance

Interview Opportunities Career Counseling

Scheduled interviews with Professional guidance for your
potential employers career advancement

Others Vs Learnbay

OTHERS

100% Online & Hybrid Only recorded class

Training Mode
(Online + Classroom) & few live online

24/7 Student Limited Support

Support
Support Hours

100% Placement Limited Placement

Placement
Assistance Support

Included in Latest
Curriculum Often Not Included
Curriculum

Experienced Industry Academics and

Faculty
Professionals Trainers

Real-Time Practice with Live

Simulated Projects
Projects Projects and Team
Management

Alumni Spotlight

Learnbay has helped me a lot to learn data science applications in the e-

commerce industry. The live class concept was really helpful in receiving
proper DS training. Thanks to all my mentors and the placement team.

Shravanthi A
Data Scientist
Mechanical
Data Scientist @
230%
Domain Salary Hike

The course structure is excellent with emphasis on concept building and

tools & software at the same time. The support team is excellent and
supportive and quite agile to respond to doubts.

Preksha Mishra Telecom 140%

Data Scientist @
Lead Data Scientist Domain Salary Hike

Salary Hike

Karan Chawala Jaya Sinha Shubham Dev

Data Scientist Senior Analyst Lead Data Analyst

Alumni Spotlight

Thanks to the Learnbay data science course & excellent guidance, I was
able to ace the TCS interview and secure a job with a 210% pay raise. The
real-world time projects helped me develop my concepts as a data
scientist.

Mohd. Israr Mechanical 230%

Data Scientist Data Scientist @
Domain Salary Hike

When I joined Learnbay I did not have any knowledge apart from the very
basics. I gradually build my concept via various trainers and get trained in
data science with strong knowledge/concepts.

Saurabh Kumar Mathematics

Data Scientist @
135%
Data Scientist Professor Salary Hike

Salary Hike

Aravind Ritesh Kumar Ramki

Data Scientist Senior Analyst Data Analyst

Success Story

Mahasweta Sarkar Manoj Kuna Bhavin Shah

Data Analytics Consultant Data Analysis Engineer Data Analyst

Arvind K. Nandini Devi Muthu Rajashree B

Sr. Data Scientist Data Analyst Data Quality Analyst

Pinky Bhansali Rahul Gaur Jaya Sinha

Process Lead Data Analyst Data Scientist

Get certified
and accelerate your career growth

IBM Course Completion Microsoft Certificate in Azure

Certificate AI Fundamentals

Achieve an industry-recognized Gain an internationally recognized

IBM certification, showcasing Microsoft certification, proving
your proficiency in Business your expertise in cloud
Analytics technologies.

Add On

IBM Capstone Project Certificate

This certification boosts your credibility in

the IT sector and enhances your career
prospects.

Note: The certification is granted upon

the successful completion of two
capstone projects.

Program Fee

Live online classes Hybrid Classes

Benefits: Benefits:
All classes are covered in live All the benefits of Live OnLine
interactive mode Classes

Schedule doubt clearing session Offline 1:1 classroom doubt

with industry expert sessions on weekends

Online capstone project Offline Mock Interviews with 3-5

session members panel

1 on 1 Job assistance with online Offline Classroom¡ Capstone projects

resume build up and mock interview in Pune, Delhi, Bangalore, Chennai,
sessions Hydrabad and Mumbai

Program Fee Program Fee

₹ 95,000 + 18% GST ₹ 1,05,000 + 18% GST

Pay in easy EMIs starting as low as Pay in easy EMIs starting as low as

₹ 5,277/ month ₹ 5,833/ month

Structured 1 2
Admission Apply Online Profile Review Enroll

Process Complete and submit

your application with
Our team evaluates
your application for
Confirm your
admission and start
required details. eligibility. the program journey.

Program
Curriculum

A unique program for

Working Professionals!

www.learnbay.co

77956 87988

Journey to Upskilling

Term 1 30 hrs

Excel
We will cover Excel fundamentals and advanced features
including formulas, functions, pivot tables, and data
visualization.

EXCEL

Term 2 30 hrs

Statistics
We will cover statistical methods and explore advanced topics
like regression analysis, hypothesis testing, EDA. Practice all the
topics with real time projects and case studies.

STATISTICS

Term 3 60 hrs

Data Visualization & Data Analysis

We will cover data visualization and data analysis including
interactive dashboards, statistical analysis, data mining, and
predictive modeling.

POWERBI HADOOP APACHE SPARK TABLEAU SQL

Term 4 50 hrs

Business Analytics + Deployment

We will cover business analytics basics using popular tools like
Excel, SQL, Tableau, and also focus on deployment using cloud
platforms. You’ll work on several guided projects to apply these
skills and deploy your analytics solutions for real-world use.

200+ hours 18+ Triple

of Learning Practical Projects Certification

TERM 1 Excel

We will cover Excel fundamentals and advanced features including formulas,

functions, pivot tables, and data visualization. You’ll work on several guided
projects to apply these skills in practical scenarios.

Module Duration: 30-35 hrs of live Instructor-led classes.

2 practical projects with dedicated mentor

Section 1: Excel

Introduction to Excel
Overview of Excel Interface and Functions
Data Types and Data Entry
Basic Formulas and Functions

Data Cleaning and Preparation in Excel

Data Importing and Exporting
Handling Missing Data
Data Validation Techniques

Data Analysis with Excel

Descriptive Statistics (Mean, Median, Mode)
Using Excel for Statistical Analysis
Data Filtering and Sorting

Advanced Excel Functions

Lookup Functions (VLOOKUP, HLOOKUP)
Conditional Functions (IF, SUMIF, COUNTIF)
Text Functions (CONCATENATE, LEFT, RIGHT)

Data Visualization with Excel

Creating Charts and Graphs (Bar, Line, Pie)
Advanced Charting Techniques
Conditional Formatting for Data Insights
PivotTables and PivotCharts
Creating and Using PivotTables
Analyzing Data with PivotCharts
Slicers and Timelines for Data Segmentation

Data Automation in Excel

Using Macros for Automation
Introduction to VBA (Visual Basic for Applications)
Automating Repetitive Tasks

Project Management in Excel

Creating Project Plans and Timelines
Tracking Progress with Gantt Charts
Resource Allocation and Budgeting
Using Excel Templates for Project Management

Case Studies and Applications

Real-world Applications of Excel
Case Studies from Various Industries

Tools covered:
GROUP PROJECTFlask,DURATION
Python,2.5
Docker.
HRS

Game Environment Solver with Q-Learning

Description: Implement a Q-Learning algorithm to train an agent to
solve a grid-world or maze environment using OpenAI Gym.

Tools covered: OpenAI Gym, TensorFlow

CAPSTONE PROJECT DURATION 2.5 HRS

Autonomous Driving Simulation with Deep Q-Network (DQN)

Description: Develop an autonomous driving agent using a Deep Q-
Network to learn optimal driving strategies within a simulated
environment. Train the model to avoid obstacles and maximize the
reward.
Tools covered: TensorFlow, OpenAI Gym.

TERM 2 Statistics

We will cover statistical methods and explore advanced topics like regression
analysis, hypothesis testing, EDA. Practice all the topics with real time
projects and case studies.

Module Duration:
70-75 hrs of live Instructor-led classes.
5 hrs of on demand 1-1 session for topics where you need help.

Number of Projects with dedicated mentor

6 practice projects
2 capstone projects on real data

Section 1 - Statistics

Fundamentals of Math and Probability

Probability distributed function & cumulative distribution function.
Conditional Probability, Baye’s Theorem
Problem solving for probability assignments
Random Experiments, Mutually Exclusive Events, Joint Events,
Dependent & Independent Events
All about Population & Sample
Population vs Sample, Sample Size
Simple Random Sampling, Systematic Sampling, Cluster Sampling,
Stratified Sampling, Convenience Sampling, Quota Sampling, Snowball
Sampling and Judgement Sampling
Introduction to Statistics, Statistical Thinking
Variable and its types
Quantitative, Categorical, Discrete, Continuous,
*all with examples
Five Point Summary and Box Plot
Outliers, Causes of Outliers, How to treat Outliers, I-QR Method and Z-
Score Method
Descriptive Statistics
Measures of Central Tendency – Mean, Median and Mode
Measures of Dispersion – Standard Deviation, Variance, Range, IQR
(Inter-Quartile Range)
Measure of Symmetricity/ Shape – Skewness and Kurtosis
Inferential Statistics
C t l Limit
Central Li it Theorem
Th
Point estimate and Interval estimate
Creating confidence interval for population parameter
Characteristics of Z-distribution and T-Distribution.
Type of test and rejection region.
Type of errors in Hypothesis Testing

GROUP PROJECT DURATION 1.5 HRS

Exam Score Statistical Analysis

Description: Perform descriptive and inferential statistics on a sample of

student exam scores to understand performance trends.

Tools covered: Sampling methods, variable types, measures of central

tendency and dispersion, five-point summary, box plots, outlier detection
using IQR and Z-score methods, confidence intervals, hypothesis testing
errors.

MINI PROJECT DURATION 2 HRS MANUFACTURING DOMAIN

Probability Analysis in Quality Control

Description: Analyze the probability of defects in a manufacturing

process using probability theories and Bayes' Theorem.

Tools covered: Probability distribution and cumulative distribution

functions, conditional probability, Bayes’ Theorem, mutually exclusive and
joint events, dependent and independent events.

Section 2 - Advance Statistics

Hypothesis Testing
Type of test and Rejection Region
Type o errors-Type 1 Errors, Type 2 Errors. P value method, Z score
Method. The Chi-Square Test of Independence.
Regression. Factorial Analysis of Variance. Pearson Correlation
Coefficients in Depth. Statistical Significance
Null and Alternative Hypothesis One-tailed and Two-tailed Tests,
Critical Value, Rejection region, Inference based on Critical Value
Binomial Distribution: Assumptions of Binomial Distribution, Normal
Distribution, Properties of Normal Distribution, Z table, Empirical Rule
of Normal Distribution & Central Limit Theorem and its Applications
Linear Algebra
Dot Product, Projecting Point on Axis.
Element Indexing, Square Matrix, Triangular Matrix, Diagonal Matrix,
Identity Matrix, Addition of Matrices, Scalar Multiplication, Matrix
Multiplication, Matrix Transpose, Determinant, Trace
T-Test, Analysis of variance (ANOVA), and Analysis of Covariance
(ANCOVA) Regression analysis in ANOVA

T-Test, Analysis of variance (ANOVA), and Analysis of Covariance

(ANCOVA) Regression analysis in ANOVA
Data Processing & Exploratory Data Analysis
What is Data Wrangling
Data Pre-processing and cleaning?
How to Restructure the data?
What is Data Integration and Transformation
EDA
Understand EDA's role.
Load and inspect data using Pandas.
Using Z-scores to Find Outliers.
Clean data by handling missing values and outliers.
Perform feature engineering for better modeling
Finding and Dealing with Missing Values.
Bivariate Analysis, Scatter Plots and Heatmaps.
Summarize data with descriptive statistics.
Visualize patterns using Matplotlib and Seaborn.
Introduction to Multivariate Analysis

MINI PROJECT DURATION 2 HRS ECOMMERCE DOMAIN

Hypothesis Testing on Website Conversion Rates

Description: Test if a new website design leads to a significantly higher
conversion rate compared to the old design.

Tools covered: Binomial distribution assumptions, Z-test, P-value

method, Type I and II errors, one-tailed test using SciPy and Pandas.

RESEARCH PROJECT DURATION 2 HRS

Linear Algebra in Image Transformation

Description: Apply matrix operations to perform transformations on
images, such as rotations and scaling.

Tools/Libraries: NumPy matrices, matrix multiplication, matrix

transpose, identity matrix, determinant, dot product.

MINI PROJECT DURATION 2 HRS

EDA and Data Cleaning on Titanic Dataset

Description: Perform exploratory data analysis and data cleaning on the
Titanic dataset to prepare it for modeling.

Tools covered: Data wrangling with Pandas, handling missing values,

outlier detection using Z-scores, feature engineering, bivariate and
multivariate analysis, data visualization using Matplotlib and Seaborn.

TERM 3 Data Visualization & Data Analysis with GenAI

We will cover data visualization and data analysis including interactive

dashboards, statistical analysis, data mining, and predictive modeling
using tools like Tableau, Power BI, (Matplotlib, Seaborn), and SQL.

Module Duration:
80-85 hrs of live Instructor-led classes.
8 hrs of on demand 1-1 session for topics where you need help.

Number of Projects with dedicated mentor

7 practice projects
2 real time projects on real data

Section 1 - SQL and Databases

SQL and RDBMS

RDBMS And SQL Operations.
Single Table Queries - SELECT, WHERE,
ORDER BY, Distinct, And, OR
Multiple Table Queries: INNER, SELF,
CROSS, and OUTER, Join, Left Join, Right
Join, Full Join, Union
Advance SQL
Advance SQL Operations
Data Aggregations and summarizing the data
Ranking Functions: Top-N Analysis
Advanced SQL Queries for Analytics
NoSQL, HBase & MongoDB
NoSQL Databases
Introduction to HBase
HBase Architecture, HBase
Components, Storage Model of HBase
HBase vs RDBMS
Introduction to Mongo DB, CRUD
Advantages of MongoDB over RDBMS
JSON Data & CRUD
Basics and CRUD Operation
Databases, Collection & Documents
Shell & MongoDB drivers
What is JSON Data
Create, Read, Update, Delete
Finding, Deleting, Updating, Inserting Elements
Working with Arrays
Understanding Schemas and Relations
Programming with SQL
Mathematical Functions
Variables
Conditional Logic
Loops
Custom Functions
Grouping and Ordering
Programming with SQL
Partitioning
Filtering Data
Subqueries

HANDS-ON LAB PROJECT DURATION 1.5 HRS

Patient Medical Data Analysis with Advanced SQL

Description: Utilize advanced SQL queries to analyze patient records
and identify trends in healthcare outcomes.

Tools covered: SQL (SELECT, WHERE, ORDER BY, GROUP BY, HAVING,
INNER and OUTER JOINS, Aggregate Functions, Ranking Functions,
Subqueries, Conditional Logic).

RESEARCH PROJECT DURATION 2 HRS

Student Academic Performance Tracking using SQL and MongoDB

Description: Manage and analyze student data to monitor academic
progress and attendance using SQL and NoSQL databases.

Tools covered: SQL (CRUD operations, JOINS, Subqueries, Variables,

Conditional Logic), MongoDB (CRUD operations, Collections,
Documents, JSON data handling).

Section 2 - MongoDB

Introduction to MongoDB
What is MongoDB
Characteristics and Features
MongoDB Ecosystem
Installation process
Connecting to MongoDB database
Introduction to NoSQL
Introduction of MongoDB module
What are Object Ids in MongoDB
MongoDB (Advance)
MongoDB Use cases
MongoDB Structures
MongoDB Shell vs MongoDB Server
Data Formats in MongoDB
MongoDB Aggregation Framework

Aggregating Documents
Working with MongoDB Compass & exploring data visually
Understanding Create, Read, Update, Delete
Schemas & Relations
Document Structure
Working with Numeric Data
Working on Scheme Designing

HANDS-ON LAB PROJECT DURATION 1.5 HRS

Marketing Campaign Analytics with MongoDB

Description: Use MongoDB to store and analyze customer interactions
and engagement data from marketing campaigns.

Tools covered: MongoDB (CRUD operations, aggregation framework),

handling unstructured data, MapReduce functions, querying nested
documents.

RESEARCH PROJECT DURATION 2 HRS

E-commerce Product Catalog Management

Description: Design and implement a MongoDB database to manage and
query a dynamic product catalog for an e-commerce platform.

Tools covered: MongoDB (CRUD operations, collections, documents,

indexing), handling JSON data, aggregation pipeline.

Section 3 - PoweBI

Getting Started With Power BI

Installing Power BI Desktop and Connecting to Data
Overview of the Workflow in Power BI Desktop
Introducing the Different Views of the Data Mode
Query Editor Interface
Working on Data Model
Programming with Power BI
Working with Time Series
Understanding aggregation and granularity
Filters and Slicers in Power BI Maps
Scatterplots and BI Reports
Connecting Dataset with Power BI Creating a Customer
Segmentation Dashboard Analyzing the Customer
Segmentation Dashboard
Assignments
Create Bar charts
Create Pie charts
Create Tree maps
Create Donut Charts
Create Waterfall Diagrams
Creating Table Calculations for Gender

HANDS-ON LAB PROJECT DURATION 1.5 HRS

Music Streaming Trends Dashboard

Description: Create a dashboard to track and display music streaming
statistics across different artists and genres.

Tools covered: Power BI Desktop, Data Modeling, DAX functions,

Visualizations (area charts, pie charts, filters).

RESEARCH PROJECT DURATION 2 HRS

University Enrollment Trends Dashboard

Description: Create a dashboard to track and display student
enrollment trends across different faculties over time.

Tools covered: Power BI Desktop, Data Modeling, DAX functions,

Visualizations (line charts, pie charts, time slicers).

Section 4 - BigData and Spark Analytics

Introduction To Hadoop & Big Data

Distributed Architecture - A Brief Overview. Understanding Big
Data
Introduction To Hadoop, Hadoop Architecture
HDFS, Overview of MapReduce Framework
Hadoop Master: Slave Architecture
MapReduce Architecture
Use cases of MapReduce
What is Spark
Introduction to Spark RDD
Introduction to Spark SQL and Data frames
Using R-Spark
Hands-on:
Installation and configuration of Spark

Section 5 - Time Series

Introduction to Time Series Forecasting

Basics of Time Series Analysis and Forecasting
Method Selection in Forecasting
Moving Average (MA) Forecast Example
Different Components of Time Series Data
Log Based Differencing, Linear Regression for Detrending
Introduction to ARIMA Models
ARIMA Model Calculations, Manual ARIMA Parameter Selection
ARIMA with Explanatory Variables
Understanding Multivariate Time Series and their Structure
Checking for Stationarity and Differencing the MTS

HANDS-ON LAB PROJECT DURATION 1.5 HRS

Time Series Forecasting of Retail Sales using Apache Spark

Description: Analyze historical retail sales data to predict future sales
trends using Spark's time series capabilities.

Tools covered: Apache Spark (PySpark), Spark MLlib, Time Series

Analysis libraries, DataFrames.

DOMAIN-SPECIFIC PROJECT DURATION 2 HRS

Capstone Project

Employee Performance and Feedback Management System

Description: Design a system that stores employee performance data in

SQL and feedback records in MongoDB. Use SQL queries for performance
analysis and MongoDB for sentiment analysis of feedback. Present insights
using a Power BI dashboard with advanced DAX calculations.

Tools covered: MySQL, MongoDB, Power BI, DAX

DOMAIN-SPECIFIC PROJECT DURATION 2 HRS DATA ANALYSIS

E-Commerce Data Warehouse and Reporting System

Description: Create an end-to-end data warehouse for an e-commerce
company using SQL databases to store transactional data and MongoDB
for customer feedback data. Develop a Power BI dashboard to visualize
sales, customer trends, and feedback analysis.

Tools covered: PostgreSQL, MongoDB, Power BI, DAX

Section 6 - GenAI

Introduction to Generative AI concepts: GANs, VAEs, Transformers.

Text generation techniques using GPT models and Hugging Face
Transformers.
Image generation with GANs, StyleGAN, and DeepDream.
Building generative models using TensorFlow, PyTorch, and Keras.
Ethical considerations in AI: bias mitigation, fairness, interpretability.
Practical applications like chatbots, art generation, and data augmentation.
Advanced topics on fine-tuning models and deploying generative AI
solutions.

HANDS-ON LAB PROJECT DURATION 1.5 HRS

Text Generation using GPT-2

Description: Fine-tune a pre-trained GPT-2 model to generate coherent
text in a specific domain or style.

Tools covered: Hugging Face Transformers, GPT-2 model, PyTorch or

TensorFlow.

TERM 4 Business Analytics + Deployment

We will cover business analytics basics using popular tools like Excel, SQL,
Tableau, and also focus on deployment using cloud platforms.

Module Duration:
50-55 hrs of live Instructor-led classes.
5 hrs of on demand 1-1 session for topics where you need help.

Section 1: Introduction and Data Preparation

Introduction to Business Analytics

Role in decision-making, applications across industries (Finance,
Retail, Healthcare).
Key concepts: Descriptive, Predictive, and Prescriptive Analytics.
Data Collection and Cleaning
Data sources, handling missing values, outliers, and duplicates.
Data transformation techniques: Normalization, aggregation, and
formatting.

Section 2: Descriptive and Predictive Analytics

Descriptive Analytics
Descriptive statistics: Mean, median, mode, standard deviation.
Data visualization techniques: Charts, graphs, and dashboards using
Excel or Power BI.
Predictive Analytics
Regression analysis: Simple and multiple regression.
Time series forecasting and trend analysis.
Hands-on Practice: Building dashboards and running regression
models in Excel.

Section 3: Business Decision-Making with Analytics

Using Analytics for Strategic Decision-Making

Applying insights for data-driven business decisions.
Case studies: Customer segmentation, sales forecasting, and
supply chain optimization.
Hands-on Project: Solving a business problem using descriptive and
predictive analytics techniques.

DOMAIN-SPECIFIC PROJECT DURATION 2 HRS MARKETING

Social Media Sentiment Analysis for Brand Reputation

Capstone Project

Description: Collect and analyze social media data (Twitter, Instagram) to

gauge customer sentiment about a brand or product. Use text mining and
sentiment analysis to classify customer feedback as positive, negative, or
neutral, and visualize the results with interactive dashboards.

Section 4 - Deployment AWS+Azure

Introduction to AWS and Azure Services

Overview of AWS SageMaker and Azure
Key features and benefits of using these platforms
Setting up the Environment
Creating AWS and Azure accounts
Configuring the required tools and SDKs (e.g. AWS CLI, Azure CLI,
Azure PowerShell)
Understanding the infrastructure requirements for training and
deploying models (e.g. EC2 instances, GPU instances, Azure ML
Compute)
Data Preparation and Feature Engineering
Understanding the data requirements (e.g. structured vs unstructured
data, data size, data quality)
Data cleaning and preprocessing techniques (e.g. missing value
imputation, feature scaling, encoding categorical variables)
Feature selection and engineering techniques (e.g. PCA, feature
importance)
Model Training and Evaluation
Choosing the right algorithm and model (e.g. regression, classification,
clustering)
Training models using AWS SageMaker and Azure (e.g. using built-in
algorithms, custom code)
Evaluating model performance and tuning hyperparameters (e.g.
cross-validation, hyperparameter optimization)

GROUP PROJECT DURATION 2.5 HRS

Game Environment Solver with Q-Learning

Description: Implement a Q-Learning algorithm to train an agent to
solve a grid-world or maze environment using OpenAI Gym.
Tools covered: , OpenAI Gym, TensorFlow

Real-time Industrial Projects

#1 #2
Sales Performance Customer Segmentation for
Optimization Personalized Marketing
Analyze sales data to uncover Use customer data to segment
patterns and forecast future sales audiences for targeted marketing
performance. campaigns.

Tools: Tools:

Outcome: Provide actionable Outcome: Create distinct customer

insights to improve sales strategies, profiles and deliver tailored
enhance targeting, and boost marketing strategies that increase
revenue customer engagement

#3 #4
Supply Chain Optimization with Financial Risk Prediction and
Big Data Mitigation
Analyze large-scale data to improve Assess financial risks using data-
supply chain efficiency by reducing driven models and predictive
bottlenecks. analytics.

Tools: Tools:

Outcome: Provide financial

Outcome: Use big data techniques to
forecasts and risk models to support
recommend optimizations in supply
decision-making and minimize
chain operations, reducing costs and
exposure to financial risks
delivery time

Real-time Industrial Projects

#5 #6
Predictive Analytics for HR Analytics for Employee
Customer Churn Retention
Use customer interaction and Analyze employee data to predict
purchase history to predict churn and turnover and develop strategies for
suggest retention strategies employee engagement.

Tools:
Tools:

Outcome: Build predictive models to Outcome: Utilize GenAI to create

identify churn risks, delivering retention strategies based on
insights to enhance customer predictive models and employee
retention. behavior patterns

#7 #8
Market Basket Analysis with AI-Powered Business Analytics
Big Data for Revenue Forecasting
Analyze customer transaction data Build an AI-driven model to forecast
using big data techniques to identify future revenue trends for a retail
frequently purchased product business.
combinations.

Tools: Tools:

Outcome: Discover purchasing Outcome: Create predictive models

patterns to optimize product and deploy them to forecast
placement, bundling, and inventory revenue, enabling better financial
management. planning and resource allocation.

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