A Summer Internship Project Report

on
“SALES&MARKETING AT

ARGANIA PROFESSIONALS”

Submitted in the partial fulfilment of the requirement for the award of the
degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted BY

Kaif Mohammad Faizy

Enrollment number:2022-334-089

Batch: 2022-2025

Under the supervision of

Dr. Fakhra maam

Assistant Professor

Department of Management Studies

School of Management and Business Studies Jamia Hamdard, New Delhi

2024

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CERTIFICATE OF INTERNSHIP

Figure 1 Internship Certificate

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 CERTIFICATE

This is to certify that the project entitled “SALES&MARKETING INTERN AT

ARGANIA PROFESSIONAL)” is the Bonafide work done by Mr. KAIF MOHAMMAD
FAIZY Enrolment No: 2022-334-089; under my guidance and supervision. Certified further
that to the best of my knowledge, the work reported herein does not form part of any other
project report based on which a degree or award was conferred on an earlier occasion on this
or any other candidate.

PLACE: NEW DELHI

DATE:

DR. FAKHRA

DEPARTMENNT OF MANAGEMENT, JAMIA HAMDARD

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 ACKNOWLEDGEMENT

This project has been an excellent learning experience for me, and i would like to express my
gratitude to all or any individuals who helped me along the way. Without their invaluable
guidance and suggestions, this project would not have been successful. I seized the chance to
complete my internship at ARGANIA PROFESSIONAL. I want to thank Jamia Hamdard
and Dr. FAKHRA. Faculty for giving me the chance to improve my skills for my project. I
appreciate all of his advice, tolerance, and unwavering support. I really thank him for
illuminating my path; without his earnest counsel, this endeavour would not have been
possible.

Wareesha Yaseen HR) for allowing me to complete the summer training while exchanging
insightful advice on project report preparation. I would want to thank all the responses with
whom i worked on my project and all the workers for their cooperation since without their
help, i wouldn't be able to finish it successfully.

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 DECLARATION

This is to certify that the project entitled “SALES&MARKETING INTERN AT

ARGANIA PROFESSIONAL)” has submitted by me in school of management and
business studies, Jamia Hamdard, for the partial fulfilment of the award for degree in
BACHELOR IN BUSINESS ADMINISTRATION, is a Bonafide record of internship
work carried out by me under the supervision of DR. FAKHRA.

JAMIA HAMDARD, NEW DELHI during 2022-2025 session and no part of the project
has been submitted for any degree or diploma anywhere else.

KAIF MOHAMMAD FAIZY

PLACE: NEW DELHI

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 EXECUTIVE SUMMARY

During my 8-week internship at Argania Professional, a leading beauty brand renowned for
its premium skincare and haircare products featuring organic argan oil, I gained invaluable
experience in sales and marketing. My primary responsibilities included engaging with
customers to educate them about our product offerings, conducting market research to
analyze consumer preferences and competitor strategies, and supporting promotional
campaigns designed to enhance brand visibility. Through direct interactions with customers, I
effectively communicated the benefits of our products, which led to a noticeable increase in
inquiries and sales. This hands-on experience deepened my understanding of customer needs
and the importance of tailored marketing approaches.

In addition to customer engagement, I collaborated closely with the marketing and sales
teams to execute various promotional initiatives. I played a key role in campaigns that
highlighted the unique properties of our flagship products, contributing to both increased
sales and enhanced brand presence on social media platforms. This experience honed my
communication and analytical skills while providing valuable insights into market trends and
consumer behavior. I learned how to gather and analyze customer feedback, which informed
our marketing strategies and product development efforts. Overall, my internship at Argania
Professional not only solidified my passion for the beauty industry but also reinforced my
commitment to promoting sustainable practices. The skills and knowledge I acquired during
this period have equipped me with a strong foundation for pursuing a career in sales and
marketing within the dynamic beauty sector. I am excited to leverage this experience as I
move forward in my professional journey.

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 Table of Contents

Chapter Particulars Page No.

TILE PAGE A

CERTIFICATE OF INTERNSHIP B

CERTIFICATE C

ACKNOWLEDGEMENT D

DECLATATION E

EXECUTIVE SUMMARY F

1 INTRODUCTION 911

1.1 Meaning and Definition 9

1.2 Marketing Concepts Traditional and Modern 9

1.2.1 Traditional Classical Concept 910

1.2.2 Modern Concept 10

1.3 Industry Profile 10

1.4 Company contribution to Industry

1.4.1 Igniting Your Digital Presence 10

1.4.2 Empowering Impactful Business 11

Alliances

1.4.3 Shaping Tomorrows Digital Landscape 11

2 COMPANY PROFILE 1217

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 SWOT ANALYSIS 14

2.1 Mission 15

2.2 Vision 15

2.3 Goal 15

2.4 Core values 15

2.5 Detailed service offerings 15

2.5.1 Content Marketing 15

2.5.2 Publishing 1516

2.5.3 Digital Advertising 16

2.5.4 Event Management 16

2.6 Research and Insight 16

2.7 Recent Development 16

2.8 Industry Impact 1617

2.9 Clientele 17

2.9.1 Hypothetical Financial Position 17

3 OBJECTIVE 1822

3.1 Roles and Responsibilities 1821

3.2 Collaboration Across Department 1821

3.3 Performance Metrics 1822

4 TASK ANALYSIS & INTERPRETATION 2332

4.1 Lead Generation 2829

4.2 Customer Followup 2930

4.3 Data Extraction 3032

5 PROJECT LEARNINGS & CONCLUSION 3337

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CONCLUSION 3436

SUGGESTION 3637

LIMITATION 3637

REFERENCES 39

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 CHAPTER I: INTRODUCTION
Meaning and Definition

Marketing is a form of communication between a business house and its customers with the
goal of selling its products or services to them. Goods are not complete products until they
are in the hands of customers. Marketing is that management process through which goods
and services move from concept to the customer. Marketing has less to do with getting
customers to pay for a product as it does with developing a demand for that product and
fulfilling the customer’s needs. According to the American Marketing Association (AMA)
Board of Directors, Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large. Dr. Philip Kotler defines marketing as “the science and art of
exploring, creating and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size
of the identified market and the profit potential. It pinpoints which segments the company is
capable of serving best and it designs and promotes the appropriate products and services.”
Thus, marketing refers to all the activities involved in the creation of place, time, possession
and awareness utilities and beyond.

MARKETING CONCEPTS TRADITIONAL AND MODERN

Concept is a philosophy, attitude, a line of thinking, an idea or notion to relating any aspects
of divine and human creations. The philosophy of an organization in the dynamic creation of
marketing is referred to as a marketing concept. Thus, marketing concept is a way of life in
which the resources of an organization are mobilized to create, stimulate and satisfy the
consumer at a profit.

Traditional/Classical Concept

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According to this concept, marketing consists of those activities which are concerned with the
transfer of ownership of goods from producers to consumers. Here, the role of physical
distribution and marketing channels is over emphasized. It refers to marketing as the process
by which goods are made available to ultimate consumers from their place of origin. The
emphasis of marketing is on sale of goods and services. Consumer satisfaction is overlooked.

Modern Concept

According to this concept, marketing is concerned with the creation of consumers. According
to the modern thinker Peter Drucker, Marketing is so basic that it cannot be considered as a
separate function. It is the whole business seen from the customers’ point of view…business
success is not determined by the producer but the customer. Thus, the modern concept lays
greater emphasis on customers and considers them as kings. Marketing is not merely a
physical process but is something beyond that. It is the managerial philosophy which centres
around the wants and desires of customers.

Industry Profile

Argania Professional, founded on January 17, 2012, is a private limited company based in
India Delhi Okhla . It operates within the services sector and specializes in hair and skin care
products, leveraging the nourishing properties of argan oil.The company has an authorized
and paidup capital of ₹0.20 million and is currently managed by one directors Masoor Alam .
As a private entity, it is not publicly listed. Argania Professional aims to cater to the growing
demand for natural and effective beauty solutions. Its product line includes restorative
shampoos, conditioners, and skin care treatments designed to enhance hair health and skin
luminosity. The brand emphasizes the use of highquality ingredients, particularly argan oil,
known for its moisturizing and restorative properties.As of the financial year ending March
2023, Argania reported no revenue or profit changes, indicating a focus on establishing its
market presence rather than immediate profitability. The company's commitment to quality
and innovation positions it well within the competitive beauty industry, appealing to
consumers seeking natural alternatives.

1.4 Company’s Contribution to Industry

Argania Professional, founded in 2012, has made notable contributions to the beauty and
personal care industry by focusing on high quality hair and skin care products infused with

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argan oil. This natural ingredient is renowned for its moisturizing and restorative properties,
addressing the increasing consumer demand for effective, ecofriendly beauty solutions.

Product Innovation

The company offers innovative products such as the Kera Rescue Keratin Shampoo and
Instant Repair Restorative Shampoo. These formulations are designed to cater to diverse hair
types, promoting hydration, repair, and overall hair health. By prioritizing natural ingredients,
Argania Professional appeals to health conscious consumers seeking alternatives to chemical
laden products.

Sustainability Efforts

Argania emphasizes sustainability by sourcing argan oil through ethical practices. This not
only supports environmental conservation but also contributes to the economic empowerment
of local communities involved in argan production.

Market Positioning

Though relatively new, Argania Professional positions itself as a brand that values quality
and sustainability. Its commitment to innovation and natural ingredients allows it to carve out
a niche in a competitive market, appealing to consumers who prioritize both efficacy and
environmental responsibility. Overall, Argania Professional is poised to make a lasting
impact in the beauty industry.

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 CHAPTER2: COMPANY PROFILE

Overview

Argania Private Limited, founded on January 17, 2022, is a dynamic beauty and personal care
company based in Kolkata, India. With a commitment to enhancing personal beauty and
wellness, Argania specializes in offering a diverse range of products and services designed to
meet the evolving needs of consumers in the beauty sector.

Business Focus

Argania operates within the consumer goods industry, concentrating on highquality beauty
and personal care solutions. The company aims to provide innovative products that promote
selfcare and enhance individual beauty. Its portfolio includes skincare, haircare, and wellness
products that are crafted with an emphasis on natural ingredients and sustainability.

Leadership

The company is led by directors Ashmita Pait and Rupa Pait, who bring a wealth of
experience and expertise to the organization. Their vision for Argania is to create a brand that
resonates with consumers seeking quality and efficacy in their beauty routines. Under their
leadership, Argania is poised to make a significant impact in the competitive beauty market.

Financial Standing

Argania has established itself as a private limited company with an authorized capital of
₹0.20 million and a paid up capital of the same amount. The company has filed its financial
statements up to March 31, 2023, reflecting its commitment to transparency and regulatory
compliance. As an unlisted entity, Argania focuses on building its brand reputation and
expanding its market presence without the pressures associated with public listing.

Future Aspirations

With a strong foundation and a clear vision for growth, Argania Private Limited aims to
expand its product offerings and reach a broader audience. The company is dedicated to
innovation in beauty care while maintaining ethical practices and sustainability at the core of

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its operations. As it continues to grow, Argania strives to become a trusted name in the
beauty industry, known for quality, effectiveness, and customer satisfaction.

SWOT Analysis

Figure 2 Company SWOT Analysis

Mission

Argania Private Limited is dedicated to unlocking the power of nature to enhance beauty
through high-quality, natural skincare products. The company's mission focuses on utilizing
Argan Oil and other natural ingredients to create effective solutions for skin and lip care,
ensuring that every product not only meets but exceeds customer expectations. By fostering a
commitment to quality and innovation, Argania aims to become a trusted name in the beauty
industry.

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Vision

The vision of Argania is to be recognized as a leading brand in the beauty and personal care
sector, known for its commitment to natural ingredients and sustainable practices. The
company aspires to inspire consumers by promoting the idea that true beauty is rooted in
nature. Through continuous growth and innovation, Argania envisions expanding its reach
globally while maintaining its focus on quality and customer satisfaction.

Goal

Argania's primary goal is to expand its market presence both domestically and internationally
by developing a diverse range of products that cater to various consumer needs. The company
aims to achieve sustainable growth through strategic partnerships, innovative marketing, and
a strong emphasis on customer feedback. Additionally, Argania seeks to educate consumers
about the benefits of natural ingredients, positioning itself as a leader in the natural beauty
segment.

Core Values

At the heart of Argania's operations are its core values, which include integrity, sustainability,
and innovation. The company prioritizes ethical business practices and transparency in all
dealings, ensuring trust among customers and partners. Argania is committed to
environmental stewardship by using sustainable sourcing methods for its ingredients.
Furthermore, innovation drives the company to continuously improve its product offerings,
ensuring they meet the evolving needs of consumers while delivering exceptional quality.

Detailed Service Offerings

Argania Private Limited offers a diverse range of beauty and personal care services centered
around the use of natural ingredients, particularly Argan Oil. Their product offerings include:

1. Skincare Products: Argania specializes in skincare solutions enriched with Argan Oil,
known for its moisturizing and nourishing properties. This includes creams, serums, and
oils designed to enhance skin health and appearance.

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 2. Lip Care: The company’s award -winning lip oil is a standout product, formulated with
Jojoba Oil and Vitamin E to combat dark and chapped lips, promoting a soft and healthy
smile.

3. Hair Care: Argania provides various hair care products that leverage the benefits of
Argan Oil to nourish and strengthen hair, including shampoos, conditioners, and styling
products.

4. Wellness Products: Emphasizing holistic beauty, Argania also offers wellness items
that incorporate natural ingredients aimed at promoting overall wellbeing.

5. Beauty Treatments: In addition to products, Argania may offer beauty treatments at

affiliated salons, focusing on haircuts, colouring, and styling using professionalgrade
products.

Through these offerings, Argania aims to deliver effective beauty solutions while
promoting the benefits of natural ingredients in skincare and haircare routines.

2.6 Research and Insights

i. Market Research Reports: Detailed analyses of industry trends, consumer behaviour,

and competitive landscapes.
ii. Surveys and Polls: Gathering data to inform content and marketing strategies.

2.7 Recent Developments

i. Expansion of Services: Argania Professional has been continuously evolving its
service offerings, incorporating new technologies like AI and data analytics to
enhance content personalization and audience engagement.
ii. Partnerships: Collaborating with industry leaders and technology firms to expand
their reach
iii. Sustainability Initiatives: Implementing practices that promote sustainability in
publishing and events, aligning with global efforts to reduce environmental impact.
2.8 Industry Impact
Argania Professional plays a crucial role in shaping industry conversations by:

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 i. Thought Leadership: Producing thought provoking content that influences industry
trends and practices.
ii. Networking Opportunities: Providing platforms for professionals to connect, share
ideas, and collaborate on projects.
iii. Education and Training: Offering resources and events that help businesses and
professionals stay informed and competitive.
2.9 Clientele

Argania Professional serves a wide range of clients, from startups to established enterprises,
across various sectors. They tailor their solutions to meet the unique needs of each client,
ensuring personalized service and impactful results.

2.9.1 Hypothetical Financial Position Overview

While specific numbers are unavailable, a hypothetical financial position for Next Business
Media might look like this based on industry standards:

i. Estimated Annual Revenue: $5 million to $15 million, depending on the scale of

operations and market presence.
ii. Gross Margin: 60% to 70%, indicating strong profitability from core services.
iii. Net Profit Margin: 10% to 25%, reflecting efficient operations and solid market
demand.
iv. Current Ratio: 1.5, suggesting good liquidity and the ability to meet short term
obligations.

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 CHAPTER 3: OBJECTIVES

KEY FINDINGS

i. To learn about the roles and responsibilities in the organization.

ii. To learn the set of skills for functioning of the organization.
iii. To obtain various set of strategies under various profiles to work effectively.

Roles and Responsibilities

1. Product Development

One of the primary responsibilities of Argania Professional is product development. The

company invests significant resources into researching and formulating high quality beauty
products. This process involves:

Ingredient Sourcing: Selecting premium, organic ingredients that are effective and safe for
consumers. Argan oil, known for its moisturizing and nourishing properties, is a cornerstone
of many products.

Formulation: Developing innovative formulations that meet various skin and hair care needs.
This includes testing different combinations of ingredients to maximize benefits while
ensuring safety.

Quality Assurance: Implementing rigorous testing protocols to ensure that every product
meets high standards of quality and efficacy before it reaches the market.

2. Commitment to Sustainability

In an era where environmental consciousness is paramount, Argania Professional takes its

role as a responsible corporate citizen seriously. The company’s sustainability initiatives
include:

Eco Friendly Practices: Utilizing sustainable sourcing methods for ingredients and packaging
materials. This minimizes environmental impact and supports local communities involved in
argan oil production.

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Vegan Products: Offering a range of vegan beauty products that do not contain animalderived
ingredients, appealing to ethically minded consumers.

Waste Reduction: Implementing practices to reduce waste throughout the production

process, including recycling initiatives and reducing plastic usage.

3. Customer Engagement and Support

Argania Professional places a strong emphasis on customer satisfaction, recognizing that

loyal customers are essential for long term success. The company’s approach includes:

Feedback Mechanisms: Actively seeking customer feedback through surveys, reviews, and
social media interactions to understand consumer needs and preferences.

Education: Providing resources such as tutorials, blogs, and product guides to educate
customers about the benefits of their products and how to use them effectively.

Responsive Support: Offering excellent customer service to address inquiries, concerns, or

complaints promptly. This builds trust and fosters a positive brand image.

4. Diverse Product Range

To cater to a wide audience, Argania Professional develops a diverse range of products

designed for various skin types and hair concerns. This includes:

Targeted Solutions: Creating specialized products for issues such as aging, dryness, acne, or
sensitivity. This ensures that customers can find solutions tailored to their specific needs.

Inclusive Marketing: Promoting diversity in marketing campaigns by showcasing models of

different ethnicities and skin types, reflecting the brand’s commitment to inclusivity.

5. Innovation in Beauty Trends

Staying ahead in the competitive beauty industry requires constant innovation. Argania
Professional is dedicated to:

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Researching Trends: Keeping abreast of emerging trends in beauty and wellness to adapt
product offerings accordingly.

Collaboration with Experts: Partnering with dermatologists, cosmetologists, and beauty

influencers to develop new products that resonate with current consumer demands.

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 CHJAPTER 4:

TASK ANALYSIS & INTERPRETATION

Week 1: Orientation and Training

Objectives:

Familiarize myself with the company’s products and services.

Understand the sales process and marketing strategies used by the company.

Activities:

Attended orientation sessions to learn about company policies and culture.

Participated in training on product knowledge, focusing on key features, benefits, and

competitive advantages.

Shadowed sales representatives during client meetings to observe sales techniques.

Outcomes:

Gained a solid understanding of the company’s offerings.

Developed initial rapport with team members.

Week 2: Market Research

Objectives:

Conduct market research to identify potential customers and competitors.

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Activities:

Analyzed market trends and customer demographics relevant to our products.

Created a list of potential leads based on research findings.

Assisted in compiling competitor analysis reports.

Outcomes:

Identified three key target markets for our products.

Contributed to a report that highlighted competitive strengths and weaknesses.

Week 3: Sales Strategy Development

Objectives:

Collaborate with the sales team to develop effective sales strategies.

Activities:

Participated in team meetings to discuss sales goals and strategies.

Assisted in drafting sales pitches tailored to different customer segments.

Conducted roleplaying exercises to practice sales presentations.

Outcomes:

Helped refine the sales pitch for better engagement with potential clients.

Improved my presentation skills through practice sessions.

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Week 4: Customer Outreach

Objectives:

Engage with potential customers through outreach efforts.

Activities:

Initiated contact with leads via phone calls and emails.

Scheduled appointments for senior sales representatives with interested prospects.

Gathered feedback from initial outreach efforts to refine future approaches.

Outcomes:

Successfully scheduled five meetings for the sales team.

Gained practical experience in customer communication and relationship building.

Week 5: Sales Meetings and Followups

Objectives:

Attend sales meetings and assist in followup activities postmeeting.

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Activities:

Accompanied senior sales representatives to client meetings, taking notes on client needs and
preferences.

Followed up with clients after meetings to address any questions or concerns they had.

Assisted in preparing proposals based on client discussions.

Outcomes:

Enhanced my understanding of client relationship management.

Developed skills in proposal writing and followup techniques.

Week 6: Marketing Campaign Support

Objectives:

Support ongoing marketing campaigns and initiatives.

Activities:

Assisted in creating content for social media posts promoting new products.

Helped organize promotional events, including logistics planning and material preparation.

Analyzed the performance of recent marketing campaigns using analytics tools.

Outcomes:

Contributed to increased engagement on social media platforms by 15%.

Gained insights into campaign performance metrics.

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Week 7: Sales Analysis

Objectives:

Analyze sales data to identify trends and areas for improvement.

Activities:

Collected and analyzed sales data from the past quarter.

Prepared a report highlighting key performance indicators (KPIs) and trends.

Presented findings to the sales team during a weekly meeting.

Outcomes:Provided actionable insights that could lead to improved sales strategies.

Enhanced my analytical skills through data interpretation.

Week 8: Final Review and Reflection

Objectives:

Reflect on the internship experience and prepare for future opportunities.

Activities:

Conducted a self-assessment of skills developed during the internship.

Met with my supervisor for feedback on my performance throughout the internship.

Compiled a final report summarizing key learnings and contributions made during the
internship.

Outcomes:

Received positive feedback regarding my adaptability, initiative, and contributions to the

team.

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Established professional connections that may assist in future career opportunities.

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1. Identifying Key Responsibilities

Interns in sales and marketing typically engage in various activities, including market
research, data analysis, content creation, and social media management. By breaking down
these responsibilities, we can assess which tasks are essential for achieving the company's
marketing goals. For instance, conducting market research allows interns to gather insights
about consumer behavior and competitive landscapes, which are crucial for formulating
effective marketing strategies.

2. Skill Assessment

A critical aspect of task analysis involves evaluating the skills required for successful
performance. Interns should possess a mix of hard skills—such as proficiency in digital
marketing tools, data analysis capabilities, and content creation—and soft skills like
communication, teamwork, and problemsolving. Assessing these skills can be done through
practical evaluations, such as asking interns to analyze data sets or create marketing content
based on specific guidelines.

3. Monitoring Performance

Effective task analysis includes ongoing monitoring of the intern’s performance in executing
their responsibilities. Supervisors should observe how interns handle tasks like client
communications or campaign management. This observation can highlight areas where
interns excel or require additional training. For example, if an intern struggles with social
media management, targeted training sessions can be implemented to enhance their skills.

4. Feedback and Development

After assessing performance through task analysis, it is essential to provide constructive

feedback. This feedback should encompass both strengths and areas for improvement. Setting
individual objectives based on task performance can guide interns in their professional
development. Regular check-ins can ensure that interns remain aligned with company goals
while also fostering their growth within the organization.

5. Continuous Improvement

Task analysis is not a onetime activity; it should be an ongoing process that adapts as the
intern develops new skills and as market conditions change. By regularly revisiting task

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analyses and updating them based on current trends or company objectives, organizations can
ensure that their interns remain effective contributors.

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CHAPTER 5 PROJECT LEARNINGS AND CONCLUSION
1. Product Knowledge:

Gained a comprehensive understanding of the company’s products and services.

Learned to articulate product features, benefits, and competitive advantages effectively.

2. Market Research Skills:

Conducted market research to identify potential customers and analyze competitor strategies.

Developed insights that informed marketing campaigns and identified new business
opportunities.

3. Collaboration and Teamwork:

Worked closely with the marketing team on various initiatives, enhancing my ability to
collaborate effectively.

Participated in team meetings, contributing ideas and strategies for improving sales and
marketing efforts.

4. Digital Marketing Proficiency:

Developed skills in social media management, content creation, and digital marketing tools.

Analyzed campaign performance metrics to optimize strategies and improve engagement

rates.

5. Event Planning Experience:

Assisted in organizing promotional events, gaining good experience in event planning and
execution.

Prepared promotional materials and presentations that communicated marketing messages

clearly.

6. Communication Skills:

Enhanced verbal and written communication skills through client interactions and team
collaborations.

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Learned to tailor communication styles to different audiences, improving overall
effectiveness.

7. Data Analysis Capabilities:

Gained experience in data collection and analysis, which is crucial for making informed
marketing decisions.

Developed the ability to interpret data trends and apply findings to improve marketing
strategies.

Conclusion

In conclusion, my two-month internship at Argania Professional, a leading beauty products

and cosmetics company, has been an enriching and transformative experience that
significantly enhanced my understanding of the sales and marketing landscape within the
beauty industry. This internship provided me with a unique opportunity to immerse myself in
the operations of a dynamic company known for its commitment to quality and
sustainability.Through-out my time at Argania Professional, I engaged in various tasks that
allowed me to apply theoretical knowledge in practical settings. One of my primary
responsibilities was conducting market research, where I analyzed consumer trends and
preferences related to beauty products. This research was instrumental in identifying potential
customer segments and informing our marketing strategies. By understanding the competitive
landscape, I was able to contribute valuable insights that helped refine our approach to target
specific demographics effectively.

Working as a salesman provided me with firsthand experience in customer engagement and

relationship management. I learned the importance of building rapport with clients and
understanding their needs and preferences. Interacting directly with customers not only
improved my communication skills but also taught me how to tailor our sales pitches to
resonate with different audiences. I found that actively listening to customers and addressing
their concerns was crucial in fostering trust and loyalty, which are essential for long-term
business success.In addition to my sales responsibilities, I collaborated closely with the
marketing team on various initiatives. This included assisting in social media management,
where I helped create engaging content that showcased our products and promoted brand
awareness. I learned how to analyze engagement metrics to assess the effectiveness of our

30
campaigns, allowing us to make data-driven decisions for future marketing efforts. This
experience deepened my understanding of digital marketing strategies and the importance of
maintaining a strong online presence in today’s competitive market.Further more, my
involvement in organizing promotional events provided me with valuable insights into event
planning and execution. I assisted in coordinating logistics, preparing promotional materials,
and ensuring that events ran smoothly. This hands-on experience taught me the significance
of attention to detail and effective teamwork in delivering successful marketing initiatives.

The mentorship I received from experienced colleagues at Argania Professional was another
highlight of my internship. Their guidance and feedback were instrumental in helping me
navigate challenges and develop my skills further. Regular check-ins allowed me to reflect on
my progress, set goals, and receive constructive criticism that fostered my growth.

Overall, this internship has solidified my passion for the beauty industry and equipped me
with essential skills for a successful career in sales and marketing. The combination of
practical experience, skill development, and professional networking has laid a strong
foundation for my future endeavors. As I move forward in my career, I am eager to leverage
the insights gained during this internship at Argania Professional.I am grateful for the
opportunity to contribute to such an innovative company that values quality, sustainability,
and customer satisfaction. The experiences I have gained will undoubtedly serve as a guiding
force as I pursue further opportunities in the beauty industry. I look forward to applying what
I have learned at Argania Professional as I embark on my professional journey in sales and
marketing.

Suggestion

As I reflect on my internship experience at Argania Professional, several key areas for further
study emerge that would enhance my knowledge and skills in sales and marketing,
particularly within the beauty industry. First, understanding consumer behavior is crucial for
effective marketing strategies. Future studies could focus on the factors influencing
purchasing decisions in the beauty sector, including trends, brand loyalty, and the impact of
social media. Additionally, pursuing certifications in digital marketing, social media
management, and content creation would equip me with the skills needed to excel in online
marketing. Learning about SEO, PPC advertising, and analytics tools will enable me to create
data-driven campaigns that effectively engage target audiences.

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A deeper understanding of brand management is also essential for success in this field;
studying brand positioning, identity development, and competitive analysis will help me learn
how to build and maintain a strong brand presence in a crowded market. Furthermore,
enhancing my sales skills through formal training in negotiation tactics and advanced sales
techniques would be beneficial, as understanding different sales methodologies can improve
my effectiveness as a salesman. Lastly, given the growing emphasis on sustainability in the
beauty industry, studying eco-friendly practices and sustainable product development can
position me as a knowledgeable candidate who aligns with modern consumer values. By
focusing on these areas, I can build a robust foundation for a successful career in sales and
marketing within the beauty industry, ensuring I remain adaptable and informed in this ever-
evolving field.

Limitation

While my internship at Argania Professional provided valuable insights and practical

experience in sales and marketing, it also had several limitations that impacted my overall
learning experience. One significant limitation was the short duration of the internship, which
lasted only two months. This limited timeframe restricted my ability to engage deeply with
more complex projects or to see the long-term effects of marketing strategies over time. I
often felt rushed to absorb information and complete tasks, which may have hindered a more
thorough understanding of the processes involved.

Another limitation was the scope of responsibilities assigned to me. As an intern, my tasks
were primarily supportive in nature, focusing on assisting team members rather than leading
projects. While this provided a solid foundation in various aspects of sales and marketing, it
limited my opportunities to take ownership of initiatives or develop leadership skills.
Additionally, I had limited exposure to high-level strategic discussions or decision-making
processes within the company, which are essential for understanding how marketing
strategies are formulated and executed.

Moreover, while I gained experience in digital marketing and social media management, I did
not have the opportunity to explore other important areas such as data analytics or market
segmentation in-depth. This lack of exposure may leave gaps in my knowledge that could be
crucial for future roles in the industry.

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Lastly, the internship environment was fast-paced, which sometimes made it challenging to
receive timely feedback on my performance. Constructive feedback is vital for growth, and
without regular evaluations, I missed opportunities for immediate improvement and learning.

In summary, while my internship at Argania Professional was a valuable experience, these

limitations highlighted areas for further development and learning that I must pursue as I
continue my career in sales and marketing.

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REFERENCES

1. www.nextbusinessmedia.com
2. https://www.investopedia.com
3. https://en.wikipedia.org/wiki/Marketing
4. https://hbr.org/1984/03/makingyourmarketingstrategywork

BOOKS USED

1. Lost and Founder

2. Breakthrough Advertising

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