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Benson, Pearl Business Model

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19 views6 pages

Benson, Pearl Business Model

Uploaded by

pearlbenson04
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BUSINESS MODEL

NAME: BENSON, PEARL OLUWAWEMIMO

REG. NUMBER: PDS/2019/0107

DEPARTMENT: GENETICS & BIOTECHNOLOGY

FACULTY: BIOLOGICAL SCIENCE

BUSINESS: FASHION DESIGNING

DATE: 10TH DECEMBER 2022


BUSINESS MODEL CANVAS

KEY PARTNERS: Tasha’s KEY ACTIVITIES: Outfit VALUE PROPOSITION: A CUSTOMER CUSTOMER SEGMENT:
Fashion World. Production, Online great wardrobe starts RELATIONSHIP: Geographic, Behavioral,
Tiana’s Empire. Styling Service. with your perfect fit. Our Transactional, Long Term Psychographic, Social
Pamela’s Luxury. Stylists discover clothing Personal Assistance, Media and Demographic
for you, hand selected Switching Cost, Segmentation.
materials that are really Co-creation.
checked to avoid
irritation on skin, and
sewn to your unique and
perfect size and style.
CHANNELS:
KEY RESOURCES: Awareness,
Physical Resources e.g., Communication,
My Merchandise, Work Evaluation,
Equipment. Financial Purchase,
Resources e.g., Capital. Delivery Service,
Intellectual Resources, After Sales Service.
Human Resources e.g.,
Staff.

COST STRUCTURE REVENUE STREAM: Online Styling Service, Clothing Production.


FIXED COSTS VARIABLE COSTS
Rent: ₦200,000 Goods: ₦200,000
Wages: ₦40,000 Packaging: ₦15,000
Equipment maintenance: ₦15,000 Auxiliary Supplies: ₦90,000
TOTAL: ₦255,000 TOTAL: ₦305,000
IDEA GENERATION
BY
BENSON, PEARL OLUWAWEMIMO
REG NO:PDS/2019/0107
DEPARTMENT: GENETICS AND BIOTECHNOLOGY
FACULTY: BIOLOGICAL SCIENCE

SUBMITTED TO DEPARTMENT OF ENTERPRENUAL DEVELOPMENT


CENTER, UNIVERSITY OF CALABAR

IN PARTIAL FULLFILLMENT OF THE COURSE REQUIREMENT: GST 102


(ENTERPRENEURSHIP)

DECEMBER,2022.
A. IDEA GENERATION
I had come up with a few business ideas, like;
• Wholesale of Food Stuff
• Footwear
• Online Modelling Agency
• Fashion Brand
I have decided to go with the fourth option cause, I think I’m able to
achieve two more things on the list with that. As a fashion brand, I get
to deal clothes and shoes and also have people model for me online. I
have come up with a brand name; LULULUX. I think it’s a unique name,
LUX meaning LUXURY cause that’s what I’m offering.

B. TYPE OF BUSINESS
The type of business I run is a Fashion Brand, offering clothing wears
and online and offline styling services.
C. NAME OF BRAND
LULULUX

D. ORGANIZATIONAL STRUCTURE
It is a sole proprietorship form of business, hence I am the Managing
Director and Chief Executive Officer of the company.

E. NATURE OF BUSINESS
I discovered that the cost of booking for a Designer to make an outfit in
my location is very high and it has greatly affected the finances of
potential clients who would have loved to have someone style them to
perfection. A quick survey in Calabar shows that the cost of making an
outfit which was previously charged at ₦50,000 is now charged
between ₦100,000 to ₦150,000.
F. SERVICE DESCRIPTION

Our aim is to deliver value to customers by facilitating a satisfactory


outcome that customers wish to achieve. Value in terms of availability,
affordability, quick logistics in terms of delivery, timely service in terms
of saving customers time thereby making the process easier for them.

CONCLUSION

The quality of a product or service can be the main positioning


instrument for a business. As to maintain the quality of our service or
product, we provide a safe and enabling environment for our clients to
express themselves thereby achieving their ultimate aim and keeping
us happy.

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