2023

PITCH
 THE VISION:
1,000,000 Youth Learning Basic Coding
Per annum
OUR BELIEF: WHAT:
KIDS HAVE THE RESOURCES TO EMPOWER THIS FRONT-END WEB DEVELOPMENT
ECONOMY – LET’S LET THEM. CONTENT ON PDFs
OFFLINE: CODING IN NOTEPAD
VIEWING IN BROWSER
10 –YEAR VISION:
MOBILE-FIRST
A LARGE POOL OF CONFIDENT, ETHICAL
DEVELOPERS INCREASING THE COMPETITIVENESS
ONLINE: LITE WEB DEV COURSE
WWW.CODEJIKA.COM
OF LOCAL MANUFACTURERS AND SMES.
THINK EMOJIES

HOW: STYLE: PRACTICAL

FUN

1. DISTRICT-LEVEL TRAINING WITH ED. AUTHORITY MONETIZABLE DIGITAL SKILLS.

2. PROVINCIAL VOCATIONAL CODING ROLLOUT OUTCOME: DREAMS OF BUILDING W/ CODE
CONFIDENCE & HOPE
3. OPTIONAL: VIBRANT STUDENT-RUN CODING CLUBS
2
WHAT IS CODEJIKA?
Vocational Frontend Web Development
as a Subject into High Schools.

LEVERS THAT SUPPORT THE MISSION:

A. Online platform to learn coding online for FREE. Code for Change is a non-profit which
believes in the youth.
B. Media campaign to bring coding into every secondary school.
Impacted +360,000 since 2019
C. Eco-system of student-run coding clubs in-school. Advocating coding in schools since
2015.
www.codeforchange.org.za
WANNA TO KNOW MORE? <<<

Example #CodingLeague / 1 min : https://youtu.be/za819dDbr38 What’s Unique:

Meet the Team / 3 min : https://youtu.be/da82NIbzsHo • Offline Coding Curriculum
• National Vision
• Teen-oriented, peer-learning style
• AI-driven online learning & grading*
What is Coding? NORMALLY LOOKS
like this:
1. CODING, IS TELLING A COMPUTER print 'Hello, world!'
WHAT YOU WANT IT TO DO,
WHICH INVOLVES TYPING IN STEP-BY-
STEP COMMANDS
FOR THE COMPUTER TO FOLLOW.

2. ALMOST ANYTHING
POWERED BY ELECTRICITY
USES CODE.

3. COMPUTERS CAN UNDERSTAND

DIFFERENT LANGUAGES TOO,..
(LIKE PYTHON, C, C++, JAVASCRIPT, RUBY AND PHP, bloom.bg/1GzwRDU
AMONG OTHERS)
https://youtu.be/cKhVupvyhKk
4
https://dailytekk.com/what-is-coding-15-facts-for-beginners/
 Why Coding in Schools?
1. A LANGUAGE,
& ESSENTIAL SKILL BANKING:
BEST TAUGHT YOUNG. Re-skilling 90,000 Employees
with IT Skills

2.
AUTOMOTIVE:
EVERY INDUSTRY A Technology Company
NEEDS CODE
HAND-MADE RUSKS:
3. INCREASING
Using Raspberry Pi simply coded to
monitor oven temperature, timing &
NATIONAL batch management for ISO compliance.

COMPETITIVENESS
“WE NEED TO FUTURE-SAFE OUR WORKFORCE.”
PRAVIN GORDHAN – NOV 2016 CNBC/JSE
5
What we’re about:
We are not about the poor – But about the energetic.

We’re not about the previously disadvantaged – We are about the empowered.

We’re not about helping people – We’re about serving those with amazing
potential.

We’re not about iterative progression – We’re about leapfrogging and

challenging norms.
We’re not about fixing the school system – But co-creating
revolutions within it.
Our Message to Youth
We Believe in You
We See an Amazing and Empowering
Future for You
We’re Here for You

Our Philosophy
Break rules – Expect more.
Think differently
Youth are the Now - Provide
the tools and let them
explode.
Elements contributing towards scale:

And where we leverage latent potential:

1. Secondary Learners – Excess energy & time

2. Unemployed Youth – Want to learn & teach
3. Volunteers & IT Students – Mentor
4. Corporates & Business – Funding & Partnership
5. Celebrities – Awareness Pillar Coding communities
6. Schools & Teachers – Encouraging ICTs in Secondary Schools
7. Underutilized PC Labs in Schools
Widespread Coding in Schools
[ Looks Impossible ]

Given that only 2% of African students under the age of 18 years leave school with coding
skills, the need for digital upskilling on the continent remains critical.

Tech in Schools:
US & developed countries primary uptake of coding for kids was organized by
teachers, not independent traction.
Teachers struggle with basic subjects. How can they use tech and address
computer literacy for students, much less coding?
Online apps, resources and innovations promise to transform education – None of them
can guarantee impact.

Note: It actually gets so much worse… Implementation is challenging due to even functional labs not
having connectivity, IT and Computer Studies enrolled students are in decline and more juicy tidbits coming
soon.
STUDENT USING THE ONLINE PLATFORM
CodeJIKA has 3 Pillars
1 2 3
. . .
DISTRICTS

11
Pillar 1: The In-
Schools
1
.
Goal: Mentoring in 10 000 Schools Per Year

In-school Objectives:

1. Transfer Core Skills

2. Identify Leaders and Tech Talent
3. Build Community (Coding Clubs)
Innovation:
Run by school teachers or interns
Pillar 2: The Online Platform
Goal: Free, Fun Coding Training Online 2
.
Online Objectives:

1. Transfer Core Skills

2. Share & Engage/Seek help from others.
3. Build Community (Coding Clubs)

Innovation:
Target market: Youth in Africa
Optimized: for Mobile
Zero-Rated by Telco
Pillar 3: Awareness
Goal: Everyone knows what coding is. 3
.
Awareness Objectives:
1. Coding is Fun.
2. Coding is a way to understand tech & build the
economy.
3. Coding improves opportunity for youth.

Innovation:
Driven by blended learning; Hands-on & Online.
Future-safe skills for an ambitious generation.
Designed to dovetail with DBE objectives.
Our Secret Sauce
Short-Courses / Tight Deadlines
Two 3-week, fun, high-intensity interventions

Super Clear Obvious Outcomes

From Day One of our Intro RoadShow Students know that they will
be building websites for their communities in 6 weeks.

Competition
Competition between Students, between Trainers & between Interns
increases dynamics & motivation.

Training Style
A series of Intensive, practical projects.
Timeline of In-School Engagement
OPTIONAL

Start Phase I Final Project Code Factory Developin

Ignition g
Roadshow Test Proof
Rile everyone up @ 3 weeks of Kids making websites
Monthly Events &
School Assembly learning about in the community.
Competitions
code

OPTIONAL
Intro to Code Phase II Phase III
Combustion Creation Repeat Stars
Intro Week
Steps: 1-4 with To take over the
3 Afternoons of 3 weeks Monthly Events & new group
fun, introductory getting the Competitions SA economy
sessions basics of coding

*Total Timeline 6 – 12 Months

Phase I: Ignition
Students Learn:
UNDERSTAND:// BUILD// How to make a webpage
in HTML
FIRST STEPS Add pictures, tables & a
menu
How to position and style
elements in a webpage
How to add snippets of
JavaScript Code
How to create interactive
forms with JavaScript
functions.

First Steps: 3 Weeks

Phase II: Combustion
Students Learn:
PLAY:// SKILLS / MAKE Understand 10 basic concepts of
JavaScript
FRIENDS HTML & CSS webpage.
Edit a large and complex
webpage.

Final Project:
Make website for local
business, school/assoc.

The Basics: 3 Weeks

Phase III: Creation
Events:
BUILD:// SKILLS / A student-run coding club is
EXPERIMENT fostered and stimulated through:

o Inter-School Competitions
o Intra School Competitions
o Practical Workshops
o Meet-up – School Coding Club
Management Planning Meeting

Talent Emerges: 6 Months

OFFLINE CURRICULUM REQUIREMENTS: PDF READER, NOTEPAD, INTERNET
BROWSER, PC/LAPTOP.
MAKING WEBSITES
DIEPSLOOT SECONDARY SCHOOL, DIEPSLOOT, SOUTH AFRICA
FAQ: PILLAR 1: IN - SCHOOL
& SUSTAINABILITY
Girls & Coding:
Is this a program for girls? How do you address under-represented groups?

Girls & Women: General:

• #CodeChikas - A theme and in-program push to • Tech Engineers from low-income households – We
promote and encourage girls in coding. address this directly
• Approx. % of our total number of learners are • Knowledge of ICT in government schools – We
female. address this directly.
• Half of our IT Coding mentors are female. • Branding is oriented to under-represented groups.
• Clubs are encouraged to include girls.
• Roadshows are oriented to encourage both sexes
to engage in ICT and learn to code.
• Special attention is provided for girls in
competitions and events.
Is CodeJIKA Accredited?
CodeJIKA is a non-accredited, hands-on, after-school coding learning movement providing
immediate, medium- and long-term solutions to ICT Education in secondary schools.

This is the roadmap for alignment with curriculum.

Stage 1. Stage 2. Stage 3.

● Align with ICT ● Add outstanding ● Provide outcomes and
Curriculum outcomes for ICT curriculum for IT Coding &
● Practical Section Curriculum for HTML & SQL elements.
Online Exams DB Practical
Components.
How do you monitor progress?
School baseline survey:

Non-IT Schools: ICT Offering Schools:

● Awareness of Coding ● # students in ICT class
● Knowledge of ICT Career Ops ● Previous Pass rate of ICT
● ICT Career Ops for Women Students
● Desire to take ICT Electives ● Average Grade of ICT Students
● Teacher usage of ICT resources
● Plans for Tertiary ICT-related Careers
● ICT & Coding Skills
How students connect with careers?
CodeJIKA is a non-accredited, hands-on, after-school coding learning movement providing immediate, medium- and long-term
solutions to ICT Education in secondary schools as well as a pipeline for scarce ICT skills to industry.

This is accomplished through information and vision casting embedded in the program, opportunities listing on the platform and
identifying key skill and leaders through referrals, awards, challenges, competitions and hands-on engagements.

1. Skills 3. Linkages & Info

• Encourage learners to • Work with; Scholarship programs, Training
take ICT related programs, universities and colleges to host a
subjects. basic, useful listing of relevant ICT related
career opportunities.
• Teach them to code.
2. Vision 4. Up-stream Partnerships
• Provide vision ideas and dreams about • Collaborate in applying for and referring
where ICT and Coding skills can take a gifted learners into further development
career. studies and/or opportunities from other
players in civil society, academia or the
• Examples of careers and companies, what private sector.
they do and how they operate.
Sustainability – The long tail:
Sustainability is based on a trifecta of strong engagement elements which are
fundamental to the program structures.

Student-level School-level District-level

The primary goal of the Providing an improved Working with district
program is an energetic eco- appreciation of ICT careers and and school management
system of student-run coding technology applications
clubs which compete, innovate, to encourage schools to
has proven both improved sign- apply and successfully
inspire and teach others. This up and pass rates for CAT
encourages growth past offer the CAT
learners & IT electives.
hands-on engagement.
.

Curriculum & Policy Level:

Code for Change engages with National DBE; seeks to be a part of the consortium needed to
transform the ICT in education predicament and provides; hands-on feedback, statistics, input
and encouragement in the creation and improvement of curriculum and ICT Edu policy.
 HOW IT WORKS
PILLAR 2: ONLINE Development of online platform is in-house allowing
direct market testing and control.
Landing Page - Intro

www.codejika.org
Coding Zone – Desktop Version

www.codejika.org
Platform Features
INTERNAL: EXTERNAL:
A. Learner Management A. Coding Awareness & Volunteer
System Engagement Platform
A. Teachers and students can A. Competition & Event Sign-up
track progress B. Online Learning
C. Resources & API Integrations with
B. Community Building
Providers
A. Groups & Friends
D. Africanized Student Link Up
B. Events Notification
C. Database of Student &
Partner information
Online Platform REQUIREMENTS: INTERNET AND A FUNCTIONAL
PC/LAPTOP/TABLET/PHONE
Mobile Learning Platform

How do you manage development?

Development of the online platform is in-house allowing direct market testing,
agile implementation and complete control of database, privacy & IP creation.
Vision-casting:
Be a Hero
Do you like working on your phone?
Why not Switch

From being a user... To being a creator! A HERO – Using Code!

START NOW
WHAT IS AN ONLINE CONSUMER
>
HOW DO PEOPLE MAKE MONEY OFF OF ME WHAT IS AN WEB
ONLINE? DEVELOPER? i want to be a hero
FIND OUT MORE HERE
PILLAR 3: AWARENESS
HOW IT WORKS
Awareness campaign is in partnership with a media partners,
celebrities and public supporters.
Drivers of Awareness:
Video & Celebrities
• Celebrities will drive the ongoing video Awareness Key Partners:
campaigns with support and
ambassadorships. • Telcos
• Media Partner: In discussions.
- Zero-rating & publicity
• DBE National Curriculum
Online, Radio & Print
alignment
• Blogs, Radio & Print targeted with press releases
• Corporate email blasts to
• Willingness to in interviews & industry queries.
employees & customer
• Online depository of information for media.
engagement news.
• Expos & conferences
Our Vision:
TO SEE 15 YEAR OLD KIDS MAKING MONEY FROM WEB
DESIGN IN OUR COMMUNITIES.
OUR BELIEF:
KIDS HAVE THE RESOURCES TO EMPOWER
THIS ECONOMY – LET’S LET THEM.
WHY NOW?
MOST PEOPLE THAT ARE GREAT AT LIFE,
RESPONSIBILITY & BUSINESS HAVE HAD
EXPERIENCES YOUNG.
Outward Focus Drive:
Expos Conferences Mass Media

Corporate Site: Teacher Testimonial Video:

www.codeforchange.org.za https://www.youtube.com/watch?v=FNt1zksBfhA
CodeJIKA Site: Learner Testimonial Video::
www.codejika.org https://www.youtube.com/watch?v=TqspapMhP-Q
LOCAL CODING COMPETITION
MWANZA, TANZANIA
Network Vs. Impact

Volunteer-Run Events – In Universities, cafes &

schools.
Partner NGOs – Youth Vocational Training Centers
Gov Departments Partnerships – DTI, SIDA, Social
Development.
Corporate CSI Initiatives Partnership – Adoption
or partial adoption in projects.
Eager Schools – RoadShow & Teacher Online
Mentor
Forward-thinking Regional DoE Offices – Teacher
Training on introducing coding.
Volunteering Partners
The volunteer’s primary role will be to oversee a coding club
(group of students), which includes the following:
o On-site training and coaching (afternoons in
week/Saturdays)
o Ongoing coaching and mentoring in skills development,
motivation and leadership (telephonic / in person / other
mediums )
o Assisting the coding club in preparing for the final IT project
and competition
o On-site training at final competition
The amount of time and effort dedicated by the volunteers will
be dependent on their availability and the need of the coding
club.
“We make a living by what we get, but we make a life by what we give.” — Winston Churchill
Volunteering Partner
Options for Volunteering at School :
A. Adopt a School
A. Mentor Student-run Coding Club
B. Inspire kids to dream and understand career
opportunities
B. Organize Events & Workshops
C. Offer Basic Office Training to students
D. Offer Tech Support to the School Management
& School PC Lab
E. Participate in Bootcamps [Interschool Competitions]
Direct Results

Students learn basic code & have fun.

Leveraging existing materials & hardware.
Tech Savvy Schools – Learners assist with tech.
Growing leaders through our Internship Program.

Girls coding and pursuing STEM.

Rocketing coding Superstars.

How you can get Involved
Lobby government departments for support for our movement.
Sign a Commission requesting Coding in Schools.
Refer us to three other businesses wish to partner.
Send staff to events as volunteers.
Fund and support us with physical infrastructure (where practical).
Hire our graduates or interns (interview them at least).
Team-member comes on-board on our advisory committee or project work-
group.
Blast emails to all employees informing them of the partnership and how they
can get involved.
Place Coding Badge on website and inform all clients
“We have partnered with Code4Change to build momentum for coding in
SA Secondary Schools through developing fun, grassroots coding
communities.
Why Us?
OUR BACKGROUND:
1 15 IT TRAINING CENTERS FROM 2009
TO 2018
FOUNDED 2009
5 PROVINCES +1 IN MOZAMBIIQUE
ENDORSED BY DISTRICTS AND
2 FUNDERS THROUGHOUT THE COUNTRY

3 YEARS SELF-FUNDED CODING & WEB

3 TRAINING IN SCHOOLS WITH THOUSANDS
OF CHILDREN. SINGULAR FOCUS: ICT TRAINING FOR YOUTH
THROUGH INNOVATIVE EDUCATIONAL SOLUTIONS

PARTNER
S: and many more…
 THANK YOU
SERIOUSLY? YOU STILL WANT TO KNOW MORE?
JUST KIDDING. WE’D LOVE TO CHAT
Corporate Site: www.codeforchange.org.za
CodeJIKA Site: www.codejika.org Contact Number: (+27) 010 226 9499.
Campaign Video: https://www.youtube.com/watch?v=KX- Email Address:
yhv1GWOQ Yearend/ Coding Awards: [email protected]
https://youtu.be/LCvuh-chXnA [email protected]