Notes On DMCA
Notes On DMCA
The DMCA (Digital Millennium Copyright Act) is a United States copyright law focused on
digital mediums that helps content owners get their stolen content removed in a fast and
efficient manner. This extends to places such as Internet Service Providers (ISP), web hosting
providers, and search engines.
A DMCA takedown notice applies to where the content is physically hosted. So people
outside the US can still file DMCA complaints. For content hosted outside of the US, many
hosting providers will still honor DMCA complaints, however, legally they are not obliged to
comply.
One thing website owners tend to forget is that a DMCA takedown doesn’t require the
content to be copyrighted in order to process the takedown or for the request to have the
content taken down acted upon by the website owner or ISP.
Here are some examples of digital content that this applies to:
Over the last decade, it has become very important for bloggers, webmasters, and hosts to
understand how the DMCA procedure works so that everyone can keep their content
protected; as well as know how to deal with complaints or notices when they arrive.
According to Google’s transparency report, requests to remove content due to copyright
have been increasing rapidly.
As of March 2019, URLs requested to be removed due to copyright issues has surpassed 4
billion!
However, if you see badge like this one below, it might mean the website is using a service
like DMCA.com which provides copyright protection services. In other words, the website
owner is paying DMCA.com to handle the takedown notices for them.
DMCA protected (Image: DMCA)
3. To demonstrate to site users the website owner has chosen the DMCA.com
Protection Service.
The first thing you should know is how to deal with a DMCA takedown notice when it is filed
against you. Generally, when your ISP or web hosting provider receives a DMCA complaint
they will demand the removal of the content immediately, or do it for you. And by this, it
sometimes means they even shut off your hosting. So don’t ignore emails about DMCA
takedown notices.
Your provider might not necessarily even check into whether or not your content is actually
infringing. Depending on their location, they might be legally obligated to take this content
down and will do so in a fast and efficient manner.
If you believe that you received a complaint in error, or that you do in fact own the content,
then you can submit a DMCA counter-notice. Under section 512(f) of the DMCA, any person
who knowingly materially misrepresents that material or activity was removed or disabled
by mistake or misidentification may be subject to liability. So be very careful when you file a
DMCA counter-notice, if you are not sure whether or not you own the content then you
should probably seek legal advice.
Before drafting up an official DMCA complaint, it can sometimes be quicker to email the
owner of the website directly. You can check to see if they list their email anywhere online
or if they have a contact form on their website. After getting an email like this, some will just
remove the content right away.
Hello,
I work for [COMPANY] and we discovered your website (https://domain.com) has been
using content that is owned by us.
Here are some examples of our content:
https://yourdomain.com/~ [EXACT CONTENT/IMAGE LOCATION]
https://yourdomain.com/~
—
And here are copies on your site:
https://domain.com/~ [EXACT CONTENT/IMAGE LOCATION]
https://domain.com/~
Please remove all copyrighted content belonging to [COMPANY] immediately otherwise
we’ll have to proceed with filing a DMCA complaint.
I have created a case ID #xxxx to track this issue until it is resolved.
If you have any questions regarding this, let me know.
Thanks
Due to the fact that people are busy and sometimes miss emails, you might want to try
sending an email more than once. Here you can find a few solid tips on how to find anyone’s
email address.
If they don’t respond then you can proceed with the steps below.
Sometimes you have to bring down the hammer to protect your content and
images. 🔨CLICK TO TWEET
The very first thing you have to do is find the person’s web host so that you know where to
file the DMCA complaint. An easy way to do this is to look up the IP address of the website.
You can either ping it or use a free online tool like Domain Tools. In this example below, we
are using a site that is hosted on Kinsta on Google Cloud Platform. You can see Domain Tools
easily shows us the IP address of the domain we looked up.
Find IP address for DMCA takedown notice
You can then take the IP address and look it up using the ARIN Whois Service. They have a
good database of records and comments about which IPs are owned by which companies.
You can see in this example once we looked up the IP address, it immediately shows us that
it is on a netblock used by Google Cloud customers and the email address and web page for
abuse complaints.
DMCA also has a great free Whois lookup that generates network information. You are
limited to 5 free lookups per month. Another alternative you can try if the above doesn’t
render any good results is the free Who is Hosting This tool from HostAdvice.
Who is hosting this?
Note: If they are running behind a CDN or proxy such as Cloudflare, this makes it a lot harder
as they will show as the owner of the IP address. In that scenario, you might have more luck
reaching out to the individual site owner first (if you haven’t already). However, Cloudflare
does have a DMCA complaint form.
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Now that you know where the person’s content is hosted you must submit the complaint.
Most providers have easy ways to access them. Look on their contact pages, or in the footer
for anything that says “complaints” or “abuse.” Here are a couple of links to some common
providers.
If you can’t find an online form then you must contact a DMCA agent directly. This is usually
a long drawn out process. Contacting the web host or ISP provider directly is usually the
fastest way. You can also pay a professional team to handle the DMCA takedown for you.
You must include the following information to ensure your takedown complaint is handled
properly.
Here is a DMCA takedown template that we use. Feel free to copy and modify it:
Subject Line: Takedown Notice Pursuant to the Digital Millenium Copyright Act of 1998
This is a notice in accordance with Section 512 of the Digital Millennium Copyright Act
(”DMCA”) requesting that you immediately cease to provide access to the following
copyrighted material. A website that your company hosts (according to WHOIS information)
is infringing on copyrighted material owned by our company.
The original [CONTENT/IMAGES], of which we own the exclusive copyrights, can be found at
these URLs:
Name
Company Address
Phone
I have good faith belief that the use of the described material in the manner complained of
is not authorized by the copyright owner, its agent, or by operation of law. The information
in this notice is accurate, up to date, and I can confirm that [COMPANY] is the copyright
owner.
Signed:
Name
Date:
4. Getting the Content Removed from Search Engines
If the original content is taken down, then it will automatically get removed from the search
engines. However, if for some reason the above process fails, you can also submit a
complaint directly with Google and Bing.
While this won’t always get it removed from the person’s site, it will at least remove it from
SERPs so that nobody can find it. It will also ensure that it never ranks over your own
content.
To remove content from Google Search, use this tool. Select the “Web Search” option and
fill out the remaining questions according to your individual case.
To remove content from Bing Search, use this tool, and fill out their copyright infringement
report.
Remove content from Bing search
Summary
Hopefully, now you now know a little more about DMCA and how takedown notices work,
both when filed against you and when you need to protect your own content.
Have any experience with people copying your content or images? We’d love to hear about
it below in the comments.
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The DCA proposes sweeping changes to the DMCA, among the most notable of which
would be moving from the current notice-and-takedown system to a notice-and-
staydown system. This would require OSPs to take down copyrighted works and then
implement a continuing search or online filter to ensure that the work is not
reposted.
The DCA would also require OSPs to search their systems to locate copies of
allegedly infringing works rather than requiring the complaining party to identify web
addresses for each infringing work. The DCA empowers the Copyright Office to
determine if OSPs are doing enough to combat copyright infringement and to revoke
“safe harbor” immunity if the OSPs are found to be lacking.
The DCA also proposes to reclassify the Copyright Office from a division of the
Library of Congress to an executive agency under the Department of Commerce.
This would make the register of copyrights a presidential appointee with a five-year
term.
The DCA has been met with praise by the Recording Academy, the Copyright
Alliance, the Association of American Publishers, the Recording Industry Association
of America and the Author’s Guild. These organizations have praised the proposed
legislation for increasing protections for copyright holders and increasing penalties
for infringement.
However, free-speech advocates and internet users have raised First Amendment
and censorship concerns, arguing that the DCA errs on the side of censorship,
restricts fair use and denies internet access rather than working to level the playing
field between copyright holders and users. The Electronic Frontier Foundation
published a letter expressing fears that the DCA would chill speech and expression
and make it harder for small OSPs to remain in compliance. Authors Alliance, Public
Knowledge and the Center for Democracy and Technology have expressed similar
concerns.
Moving forward into 2022, we expect to see further discussion and debate around
the DCA once it is introduced in Congress.
The suit started in 2010, when Oracle sued Google in federal district court for
copying elements of its Java programming into Google’s Android operating system.
The court found that the Java code was not protected by copyright. Oracle appealed
and the US Court of Appeals for the Federal Circuit reversed the copyright
determination and remanded for a second trial on fair use. At the second trial, a jury
determined Google’s copying was fair use. The case went back to the Federal
Circuit, which held that Google’s copying was not fair use as a matter of law. The
Supreme Court agreed to consider the Federal Circuit’s determinations.
Justice Stephen Breyer, writing for the majority, determined that Google’s
reimplemented user interface was a “new and transformative program” and,
therefore, a fair use of the Java API. Chief Justice John G. Roberts and Justices Brett
Kavanaugh, Elena Kagan, Neil M. Gorsuch and Sonia Sotomayor joined the majority
opinion. Justice Breyer applied the Copyright Act’s four-factor test for fair use:
On final balance, the Court determined that allowing the enforcement of Oracle’s
copyright would “risk harm to the public” and act as a “lock limiting the future
creativity of new programs.”
Justice Breyer emphasized that the mainly functional nature of computer programs
makes it difficult to apply traditional copyright principles, foreshadowing that the
Court’s decision may have negligible impacts on artistic works. Although that may be
the case, the Court’s ruling will likely have far-reaching impacts in the technology
market and, more specifically, software. The decision is broadly seen as a win for
software developers and promoters of open-source works.
On July 1, 2019, a district court ruled that when the Andy Warhol Foundation copied
an unpublished photograph of the late singer Prince and created 16 variations of the
photo, these uses were fair use and not copyright infringement. Lynn Goldsmith, the
professional photographer who took the photograph of Prince, appealed.
The Second Circuit determined that the district court erred in its assessment and
application of the fair use factors and that the works did not qualify as fair use as a
matter of law. The Court emphasized that all four fair use factors continue to matter
and should be independently considered and weighed, even if a new use is found to
be transformative under the first factor. The Court considered the four factors and
found that each favored Goldsmith. Specifically, the Court determined that the
district court erred in its analysis of (1) factor one, because there was no
transformative use of the photograph as the portraits retained the essential
elements of the Goldsmith photograph; (2) factor two, because it relied on finding
transformativeness under factor one, even though the photograph was unpublished
and creative and (3) factor three, because the Foundation’s Prince series borrowed
significantly from the Goldsmith photograph, both quantitatively and qualitatively.
The Second Circuit agreed with the district court’s finding with respect to factor four,
but nonetheless determined that this factor disfavors fair use because it found harm
to Goldsmith’s potential licensing markets.
After the appellate court’s disposition, the Supreme Court issued its decision
in Google LLC v. Oracle America, Inc. The Foundation filed a petition for rehearing,
which the Second Circuit granted to give careful consideration of the Supreme
Court’s opinion.
The Second Circuit analyzed its prior opinion in light of the Supreme Court’s ruling
in Google and determined that the principles enunciated in Google are fully
consistent with the appellate court’s original opinion. The Court noted that both
opinions recognize that determinations of fair use are highly contextual and fact-
specific and are not easily reduced to rigid rules. The Second Circuit further noted
that the Supreme Court repeatedly emphasized in Google that “[t]he fact that
computer programs are primarily functional makes it difficult to apply traditional
copyright concepts in that technological world.” The Second Circuit, like the Supreme
Court in Google, noted the difference between the mediums (portraits versus
software code), finding that copyright protection is stronger when the material
serves an “artistic rather than utilitarian” function.
UNICOLORS AND H&M HENNES & MAURITZ FACE OFF IN SCOTUS
INFRINGEMENT DISPUTE
On October 8, 2021, the Supreme Court heard oral arguments from Unicolors, Inc.,
and H&M Hennes & Maurtiz, L.P., related to a dispute brought by Unicolors against
H&M for copyright infringement of a clothing design. The main issue is whether the
Ninth Circuit erred in breaking with its own prior precedent and the findings of other
circuits and the Copyright Office in holding that 17 U.S.C. § 411 requires referral to
the Copyright Office where there is no indicia of fraud or material error as to the
work at issue in the subject copyright registration.
In 2015, retail clothing company H&M began selling clothing with the same design as
EH101. Unicolors sued H&M and a jury found that H&M willfully infringed the EH101
copyright. Following the verdict, H&M filed a renewed judgment as a matter of law,
arguing that Unicolors did not hold a valid copyright on EH101 because Unicolors
included known inaccuracies in its copyright application in violation of 17 U.S.C. §
411. H&M argued that Unicolor improperly registered 31 individual designs under
one copyright registration. The district court denied the motion.
The Ninth Circuit determined that the copyright application was inaccurate because
the Copyright Act requires an applicant who registers multiple works under one
copyright application to also first publish those works as a single, bundled collection.
Unicolor failed to do so. Despite the inaccuracy, the Ninth Circuit noted, however,
that to invalidate the copyright H&M must show that the inaccuracy would have
caused the Copyright Office to reject Unicolors’ application. Unicolors filed
for certiorari, which the Supreme Court granted on June 1, 2021.
We will soon find out what the Supreme Court has to say about this question.
In January 2021, Congress signed the Consolidated Appropriations Act, 2021, into
law. The Consolidated Appropriations Act incorporates the Copyright Alternative in
Small-Claims Enforcement (CASE) Act of 2020. The CASE Act includes revisions to
the Copyright Act, 17 U.S.C §§ 101 et seq., with the goal of creating a new venue for
copyright owners to enforce their rights instead having to file an action in federal
court. The new venue, the Copyright Claims Board (CCB), is designed to serve as an
alternative forum where parties may voluntarily seek to resolve certain copyright
claims regarding any category of copyrighted work.
At the close of 2021, the Copyright Office announced that it is extending the date by
which the CCB will commence operations by up to 180 days. Originally scheduled to
begin operations by December 27, 2021, the CCB will now begin operations by June
27, 2022.