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Executive Summary

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20 views2 pages

Executive Summary

Uploaded by

maan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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EXECUTIVE SUMMARY

Foods nowadays, other than being essential, are gaining attention from the public in
a way that they can totally differentiate the difference between the foreign foods and the
local foods—how each food becomes unique from the other. Along with the trend, foreign
foods are becoming more evident in our country, such that people want to experience what
it is like to taste the food of other countries. However, people are not satisfied by just
knowing about different kinds of food from different countries, but rather want to have a bite
of it. This is the reason why it is expected that entrepreneurs will come up with enterprises
that respond to the needs and wants of the people.

As an aspiring entrepreneur, Mr. Marian P. Portinto, together with her groupmates,


which make up their company's organizational structure, came up with the idea of having a
company that offers a foreign kind of food in a certain country. Having an interest in Thai
foods and some background experience as a chef, he has decided to build a company
named "Mr. Siam Kung," which means "Mr. Thailand Shrimp," since the word "Siam" is
another term for Thailand and "Kung" is a Thai word for shrimp. Their mission and vision of
offering high- quality yet affordable Thai cuisine products, especially the famous Thai's
traditional lemongrass shrimp satay, will soon be achieved as their company looks forward
to the services that they can offer for the customers, to have better customer service, and to
be recognized as one of the successful companies that offered Thai cuisine in the country.
It doesn't just focus on the food itself but also on the quality of the food and whether it is
safe for the health of the customers and can benefit them. The company can rest assured
that the foods served to the customers won't harm them.

The company is located in C.M. Recto, Lipa City Proper (Near at Mcdo and Mang
Inasal) where the restaurant was built. Considering the competitors that surrounds the Mr.
Siam kung restaurant, it will surely gain, as its attention, and those people will be the target
market of the company. For the target customers, it includes those who like shrimp and
don't have allergies to eating it, because shrimp is also known to be
one of the most essential ingredients in Thailand to be considered in
making Thai foods. In addition, those who like spiciness and love Thai
food are included in the target market. The restaurant opens at 8 in
the morning and will close at 10 in the evening. Not just because the
company offers Thai cuisine that will surely suit the tastes of food lovers, but also because
the restaurant's ambiance will surely make the customers fall in love with Thailand. As the
restaurant will be designed to look like a place in Thailand, you can see the beautiful
scenery of that country and what makes it unique from other countries. Their artifacts and
crafts are also included to make the place more idealistic, and people will definitely feel like
they are in Thailand, discovering Thailand itself just through the restaurant's interior design.
As for the staff, the company has three service crews, two chefs, two dishwashers, two
cashiers and one manager since the business just started.

The Mr. Siam Khung Company, being in business, offers serving the best Thai
cuisine in our country, specifically here in Lipa City, as it is one of the cities here in
Batangas that has only one competitor in terms of serving Thai foods. Their company's
competitor, Lil Thai Cafe, also offers different kinds of Thai food. What makes Mr. Siam
Khung unique is that their food products offered different levels of spiciness considering the
spice tolerance of their customers; the service they offered was also included as the
company only wanted the best for their customers; and they have a restaurant that has a
Thai-like ambiance that will surely make the customer come back again. The company
made sure that the food they offered contained different kinds of ingredients so that it
provided nutrients that were good for the health of customers and that the taste of Thai
cuisine was still there. For the ingredient supplier, the company made sure that the
ingredients used in making the product were of high quality and came from known suppliers
that offered high-quality ingredients at a low price. This will help the company to have less
expenses but still offers what is good for the customers.

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