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Understanding Media

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58 views

Understanding Media

Uploaded by

Ujjal Bhattacharjee
Copyright
© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
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SWAMI DHANANJOY DAS KATHIA BABA MISSION SCHOOL Patunagar, Agartala

UNDERSTANDING MEDIA
CIVICS Class VII
Questions with answers

1. Name various forms of communication. 2


Answer: Radio, television, newspapers, the Internet.
2. What does the word ‘media’ mean? 2
Answer: The term media, which is the plural of medium, refers to the communication channels through
which we disseminate news, music, movies, education, promotional messages and other data. It includes
physical and online newspapers and magazines, television, radio, telephone, the Internet.
3. Mention one way in which the mass media earns money. 2
Answer: The mass media earns money by advertising different things like cars, clothes, tea, etc.
4. Fill in the blanks with appropriate words.
1. Independent media plays a significant . role in a democratic country.
2. Cable T.V and , Internet. are a recent phenomena in the media.
3. Mass media earns money through . advertisements
4. With typewriters, journalism underwent a change in the electronic .
5. At times media is prevented from publishing a story, this is called censorship .
5. In what ways do media play an important role in a democracy? 3/5
Ans: Media play an important role in democracy in the following ways: (Any 5 points)
1. They make the masses know about certain issues/problems.
2. They propagate the policies and programmes of the government.
3. They also criticise the unpopular policies and programmes of the government.
4. They help in forming the opinion of the masses.
5. They also report various crimes and mishappenings, accidents, etc.
6. The media also announce the opinions of the public about certain issues/problems etc
6.”Most television channels and newspapers are part of big business houses”. Why? 3/5
Ans: The technologies that mass media use keep changing and so a lot of money is spent on getting the
latest technology. The TV studio in which the newsreader sits has lights, cameras, sound recorders,
transmission satellites etc. All of these cost a lot of money. One thing more, it is not only the newsreader
who needs to be paid but also a number of other people who help put the broadcast together. Due to these
costs, mass media needs a great deal of money to do its various works. As a result, most television
channels and newspapers are part of big business houses.
7. Describe relationship between media and technology. 3/5
Ans: Relationship between Media and Technology: (any 5 points) The technology that mass media uses
keeps changing. Newspapers, television and radio reach million of people because they use certain
technologies. Newspapers and magazines are also the print media. TV and radio are termed as the
electronic media. Newspapers are called print media, because they give news in print. Naming of
media as print media is related to the different technologies that they use. The technology that mass
media uses have changed over the years and continues to change even today.
SOME MORE VERY SHORT ANSWER TYPE QUESTIONS

1. Mention any one positive aspect of television.


Answer: Television has enabled us to think of ourselves as members of a larger global world.
2.Why are some advertisements shown repeatedly on the television screen?
Answer: Same advertisements are shown repeatedly on the television screen just to make people’s minds
to go out and buy what is advertised.
3. What are the various ways through which people express their dissatisfaction to any of the
government’s decision which does not go in their favour?
Answer: They do so by writing letters to the concerned minister, organising a public protest, starting a
signature campaign and asking the government to rethink its programme, etc.
4. What do you mean by a balanced report?
Answer: A balanced report is one that discusses all points of view of a particular story and then leaves it to
the readers to make up their minds.
5. Why is it necessary for the media to be independent?
Answer: Only then media can write a balanced report.
6. Why does media sometimes focus on a particular aspect of a story?
Answer: It is because the media believes that this will make the story interesting.
7. What does the media’s close relationship with business often mean?
Answer: It means that the media will fail to give a balanced report.

SHORT ANSWER TYPE QUESTIONS

1. How has television brought the world closer to us?


Answer: Television images travel huge distances through satellites and cables. This allows us to view
news and entertainment channels from other parts of the world. We see cartoons on our television set
which are mostly from Japan and the United States. We can be sitting in Delhi and can see images of
Barak Obama’s oath ceremony in the United States. Thus, television has enabled us to think of ourselves
as members of a larger global world.

2. Most television channels and newspapers are part of big business houses. Why?
Answer: The technologies that mass media use keep changing and so a lot of money is spent on getting
the latest technology. The TV studio in which the newsreader sits has lights, cameras, sound recorders,
transmission satellites etc. All of these cost a lot of money.

One thing more, it is not only the newsreader who needs to be paid but also a number of other people who
help put the broadcast together. Due to these costs, mass media needs a great deal of money to do its
various works. As a result, most television channels and newspapers are part of big business houses.

3. What do you mean by an independent media? Why is it important for the media to be
independent?
Answer: An independent media means that no one should control and influence its coverage of news. No
one should tell the media what can be included and what should not be included in a news story. It means
that the media should not be under any one’s pressure. It will be totally independent. An independent
media is very important because it is on the basis of the information that the media provides that we take
action as citizens. Hence, it essential that this information is reliable. It should be biased at all.

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