Comprehensive Business Plan Template
Comprehensive Business Plan Template
LOGO or Graphic
EXECUTIVE SUMMARY
Idea Summary
Outline Market
Operations Summary
Financial Summary
LEGAL MATTERS
General
Business Insurance
Health and Safety
MARKET RESEARCH
Proposed Market
Secondary Research
Primary Research
Supplier Research
Competitor Analysis Products/Services
Competitor Pricing Comparison for Products and Services
MARKETING PLAN
Strategy
USP
Tactics
Promotional Timetable
OPERATIONS
CONTINGENCY PLANS
SUMMARY
APPENDICES
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CONTACT DETAILS
Type of Business: e.g. Sole Trader, Partnership, Ltd Company, CIC etc.
Contact Address:
Postcode:
Telephone No:
Mobile No:
E-mail Address:
Web-Site:
Facebook/Twitter etc.:
Source of Funds £
Loan
Grant
Other
TOTAL
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BUSINESS (EXECUTIVE) SUMMARY
Idea Summary
Outline Market:
Operation Summary
Financial Summary
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KEY PEOPLE IN THE BUSINESS / CV
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SWOT Analysis for you and your business
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
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YOUR AIMS AND OBJECTIVES
You / Family
First Year
By year three
Five years +
Your Business
First Year
By year three
Five years +
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LEGAL MATTERS / HEALTH & SAFETY
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FINANCIALS
Use this section to provide any additional comments that support / explain
the figures or assumptions made.
Survival Budget
Sales Forecast
Depreciation Register
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MARKET RESEARCH
Proposed Market
Primary Research
Secondary Research
Supplier Research
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COMPETITOR QUALITY ANALYSIS PRODUCTS / SERVICES
£ £ £ £ £
£ £ £ £ £
£ £ £ £ £
£ £ £ £ £
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MARKETING PLAN
MARKETING TACTICS
Product or Service
Price
Place
Promotion
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PROMOTIONAL TIMETABLE
TOTAL BUDGET £
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OPERATIONS
Business Location
Product or Service
Resources
Quality-control
Bookkeeping
Accountant
Bank
Tax Liability
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CONTINGENCY PLANS
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SUMMARY
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