BACHELOR OF BUSINESS

ADMINISTRATION

ONLINE BBA
With India's Most
Trusted Education Brand

A university ranked
among the top 3%
by

USA, UK & CANADA ACCREDITATIONS

UGC
ENTITLED
Valid 07/2023 - 07/2028
 www.amityonline.com

CONTENTS
CONTENTS
A Leading Global Education Group
About Amity University Online
Message from Chairman
Messages from Vice Chancellor and Director
About The Program
Specialisations
Program Curriculum
Our Accreditations & Recognitions
Student Testimonials
Amity University Online Advantages
Career Services
On Campus Experience
Alumni Working in Organisations
Corporate Speak
FAQs
A LEADING GLOBAL EDUCATION GROUP
Amity Education Group is one of the largest education groups, established over thirty years ago,
offering globally benchmarked education right from pre-school to Ph.D. level with over 400 UG & PG
programs across various disciplines in education.

Each one of our students will

be a success story.
This is my dream;
this is my commitment.

Dr. ASHOK K. CHAUHAN

Founder President, Ritnand Balved Education Foundation

(The Foundation of Amity Institutions and the

sponsoring body of Amity Universities)
Chairman, AKC Group of Companies

16 6,000+ 300,000
13 Global Students
Universities Faculty
Campuses Served

UNIVERSITIES IN INTERNATIONAL CAMPUSES IN

NOIDA MOHALI LONDON MAURITIUS
GURUGRAM GWALIOR DUBAI SHARJAH
GREATER NOIDA RAIPUR SINGAPORE SOUTH AFRICA
JAIPUR KOLKATA NEW YORK AMSTERDAM
MOHALI RANCHI SAN FRANCISCO TASHKENT
LUCKNOW PATNA ABU DHABI
MUMBAI
ABOUT AMITY UNIVERSITY ONLINE
Amity University Online stands as a pioneering institution in the
realm of digital education, breaking down barriers and providing
access to millions worldwide.

Through our platform, we are democratising education, ensuring

that regardless of geographical location or socio-economic
background, individuals have the opportunity to pursue
knowledge and skills vital for their personal and professional
growth.

Our commitment to inclusivity and innovation drives us

forward, as we continue to expand access to high quality
education in the digital age.

Amity Online, today, offers the largest number of approved online degrees to the largest
number of online students across India, re ecting Amity s commitment towards
empowering our youth through world-class education, who in turn will ensure a Viksit
Bharat.

30+ 500+ 86K+ 60+

Years of Excellence Recruiters Learners Programs & Specializations

INDIA'S FIRST UNIVERSITY TO GET

APPROVAL TO OFFER
ONLINE DEGREES
Post the University Grants Commission (Online Courses or Programmes) Regulations, 2018

60+ PROGRAMS & SPECIALIZATIONS: Bachelors • Masters

 MESSAGE FROM

CHAIRMAN
Mr. Ajit Chauhan
Hon'ble Chairman,
Amity University Online,

In today's fast-paced and interconnected world, the pursuit of knowledge has never been more
accessible. Amity is committed to providing you with a world-class education that transcends
geographical boundaries. Whether you are a working professional seeking to advance your career, a
dedicated lifelong learner, or someone taking your first steps into higher education, our digital
platform is designed to accommodate your needs and aspirations.

As the landscape of education evolves, so do we. Our esteemed faculty, staff, and state-of-the-art
technology are here to support your educational journey. From interactive online courses to digital
libraries and academic forums, you'll have access to a wealth of resources that will enhance your
learning experience.

At Amity, we're not just preparing you for a career; we're empowering you to make a positive impact
on this world. So, whether you're ready to take the next step in your career or explore new horizons,
we invite you to join us at Amity University Online and embark on a journey of discovery and growth.
MESSAGE FROM
VICE CHANCELLOR
Prof. Dr. Balvinder Shukla
Vice Chancellor,
Amity University Online
Amity University Online epitomizes an unwavering
pursuit of excellence, cutting-edge innovation, and
transformative learning. Rooted in knowledge, research, and
comprehensive education, your learning journey at Amity
Online is tailored to transcend knowledge barriers and
shape your destiny.

At Amity Online, we embrace a legacy of brilliance that

empowers you with industry-centric skills, knowledge
and expertise to achieve success confidently through
lifelong learning and values.

MESSAGE FROM
DIRECTOR
Prof. Abhinash Kumar
Director,
Amity University Online
Amity University Online provides ‘Anytime, Anywhere’
educational experience, intensive corporate interaction,
industry-oriented teaching delivered by eminent
corporate experts and world-class faculty.

Designed to suit both graduate students and working

professionals, our programs adhere to UGC’s stringent
criteria and we are at par with the campus programs.
ABOUT PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION

LEARNING EFFORTS: 12/15 HRS A WEEK

DURATION: 3 YEARS | CREDITS: 127

ACCELERATE YOUR CAREER SUCCESS WITH

AMITY'S ONLINE BBA
One of our most popular programs, Bachelor of Business Administration, can be pursued by students
from any stream. An exhaustive three-year (6 semesters) undergraduate program, it offers in-depth
study of theoretical concepts and functional areas in business administration.

From managerial economics, business mathematics, organisational behaviour, accounting,

marketing, human resources, business law, management information systems, financial
management, production & operations, and advertising & sales promotion, to total quality
management, business statistics, and behavioural science, the course covers important concepts,
practices, and trends in the subject area.

The course provides high-quality academic and technical training covering key functional aspects of
business and their interconnection. The course covers the main business theories combined with
practical implementation to develop knowledge and skills in real-time management and business
decision-making. Given its scope, the program will benefit anybody (with 12/10+2 years of formal
schooling) keen to gain deep knowledge in the subject area.
PROGRAM CURRICULUM
SEMESTER 1 SEMESTER 2
Accounting Fundamentals Fundamentals of Financial Management
Principles of Marketing Environmental Studies
Management Foundation Fundamentals of Human Resource Management
Business Statistics IT Applications in Business
Business Communication Individual Excellence & Social Dynamics

SEMESTER 3
Essentials of Production BBA GENERAL
& Operations Management Financial Markets & Services
Principles of Organizational Behaviour & Cross-Cultural Management
Research Methods for Managers
Cross Cultural Management BBA DATA SCIENCE
Financial Markets & Services Introduction to R & Python Applications

SEMESTER 4
Sales & Distribution Management BBA GENERAL
Fundamentals of Project Management Sales & Distribution & Fundamentals
Fundamentals of Entrepreneurship of Project Management
Principles of Consumer Behaviour BBA DATA SCIENCE
Operations Research
Data Modelling & Analysis techniques

SEMESTER 5
Business Strategy BBA GENERAL
Marketing in Digital Age Financial Planning & Quality Management
Managing Customer Relationships
DATA SCIENCE
Financial Planning
Tableau
Quality Management
Professional Ethics
BBA GENERAL
SEMESTER 6 Fundamentals of International Human
Brand Management Resource Management, Brand Management
Fundamentals of International & Fundamentals of Retailing
Human Resource Management BBA DATA SCIENCE
Fundamentals of Retailing Introduction to Arti cial Intelligence
Dissertation & Introduction to Machine Learning

ELIGIBILITY
10th Class Certi cate (Completing 10 years of formal schooling)
12th Class Certi cate (Completing 12 years of formal schooling)
OUR ACCREDITATIONS & RECOGNITIONS

Endorsements of Academic Quality & Excellence

ONLINE MBA INDIA S ONLY

ONLINE MBA RANKED
RANKINGS
2023 Asia Paci c Top 10

First university in India to receive The Western Ranked 35 by National

UGC approval for Online Degrees Association of Schools Institutional
and Learning Platform and Colleges Ranking Framework

Ranked among Degree programs approved A+ grade

Top 3% Globally by All India Council of NAAC accredited
Technical Education

WES accredited in India's rst private

Canada university to be a member
STUDENT TESTIMONIALS

Choosіng BBA at Amіty Onlіne was a

steppіng stone towards my career goals.
The master classes and profile-buіldіng
opportunіtіes equіpped me wіth the
essentіal skіlls and knowledge to excel іn
the competіtіve busіness world.

JIA BHATIA
BBA Student

Amіty Unіversіty Onlіne

empowered me to conquer career Amіty BBA Onlіne Program
and academіc mіlestones helped me balance work and
sіmultaneously. Balancіng my job educatіon, provіdіng іnteractіve
as a cabіn crew wіth studіes was portals, and lіve lectures towards
made easy wіth theіr support. my entrepreneurіal dreams.
I'm grateful to Amіty!
MR. BIPINDEEP SINGH
ANKITA BBA Student
BBA Student

Amіty Onlіne offers an engagіng

Amіty іs one of the best learnіng experіence wіth
unіversіtіes іn Indіa provіdіng іnteractіve lіve sessіons, dіscussіon
Onlіne BBA. It was one of the forums, and a user-frіendly Amіgo
best decіsіons I ever made. portal. Thank you, Amіty Onlіne for
the seamless experіence!
HIMANSHU CHHABRA
BBA Student KIRAN MUTHA
BBA Student
AMITY UNIVERSITY ONLINE ADVANTAGES

Top-Notch Online Learner Experience

Top International Faculty AI-ProfessorAMI Diverse learning mediums

Lectures delivered by top AI-PROF. - AMI, powered by Diverse Learning options through
international faculty offer Chat-GPT 4 & Open AI Tech for recorded lectures, audio books,
captivating insights with a 24/7 Doubt Clearing & Support physical books, e-books & more
global perspective

Industry-Aligned Interactive faculty Career services &

Curriculum sessions placement assistance
Engage in a dynamic learning Career services & placement
Program curriculum aligned environment with our continuous assistance with 500+ hiring partners
with industry demand faculty interaction and dedicated ensuring opportunities for
for better employability doubt-clearing sessions professional growth

Remote proctored exams Dedicated Academic Advisor 1:1 industry mentorship

Take exams with ease, integrity Expert guidance by Elevate your skills and career
and convenience from the professionals who support you prospects with tailored insights,
comfort of your own space in your academic journey cultivating a pathway to
professional success
CAREER SERVICES

PREPARING YOU TO
BECOME JOB-READY
Amіty Unіversіty Onlіne іs commіtted to enhance your employabіlіty by helpіng you become іndustry ready.
From skіlls assessments and resume buіldіng workshops to mock іntervіews and placement drіves, we provіde a
range of servіces to help you succeed. Our goal іs to ensure that you are matched wіth the perfect job that alіgns
wіth your aspіratіons.

RESUME BUILDING MASTER CLASSES WITH

WORKSHOPS INDUSTRY EXPERTS

1:1 INDUSTRY TECHNIQUES

ON MAKING
MENTORSHIP IMPRESSIVE CVs

INTERVIEW SKILL
DEVELOPMENT TO
PREPARATION FIND SUITABLE JOBS

DEDICATED PLACEMENT DRIVES ON

CAMPUS AND ONLINE
CAREER SUPPORT EVERY FORTNIGHT

25 LPA+ 500+ 3000+

HIGHEST PACKAGE HIRING JOB
OFFERED PARTNERS OPPORTUNITIES
ON CAMPUS EXPERIENCE

EXTENSIVE INTERACTION WITH

FACULTY AND PEERS
Campus orientation for new learners in all the Amity
University Campuses
Weekend classes in-campus
Last-minute revision classes at all the Amity University
campuses
Guest lecture series on the campuses
Access to library and programming labs on the campus
Exam preparation classes
Access to campus events
ALUMNI WORKING AT

CORPORATE SPEAK
I am delіghted to share my posіtіve experіence wіth Amіty Onlіne regardіng the smooth and efficіent
conduct of our recent recruіtment drіve. As a part of CredFlow, I must commend the team at Amіty
Onlіne for theіr professіonalіsm, dedіcatіon, and іnnovatіve approach that made the entіre process
seamless and effectіve.

LAKSHAY BHOLA
Talent Acquisition Specialist, Bizcon Fintech Labs Pvt. Ltd

It was a great experіence іnteractіng wіth Amіty Onlіne students today. The qualіty of the students was
іmpressіve, and theіr skіll set was at par wіth our expectatіons. What іmpressed us most was theіr abіlіty
to manage multіple responsіbіlіtіes sіmultaneously. They are ambіtіous and wіll only push the bar
hіgher іn the comіng tіmes.

ABHINAV SINGH
Director, VMS India Mart

The hіrіng experіence was nіce as we got splendіd support from the faculty to provіde us wіth the
talent pool. The career servіces team was of great assіstance іn provіdіng us wіth all the requested
detaіls of the candіdates and that too іn the form that we wanted, whіch іs very much apprecіated as іt
made the process easy for us.

SAKSHAM BHARDWAJ
Senior Executive HR Operations, Republic World
FAQs
1. What is Amity University Online?
Amity University Online is the online learning platform of Amity University, one of India's leading private universities. It
offers a wide range of undergraduate, postgraduate, and diploma programs across various disciplines, delivered
entirely online.

2. How does online learning with Amity University Online work?

Our online learning platform provides students with access to course materials, lectures, assignments, and
discussions through an intuitive and user-friendly interface. Students can engage with their studies at their own
pace and convenience, accessing resources from anywhere with an internet connection.

3. Are the programs offered by Amity University Online accredited?

Yes, all programs offered by Amity University Online are accredited by the relevant accreditation bodies. Our online
degree programs are recognized and respected by employers and institutions worldwide.

4. What are the admission requirements for Amity University Online programs?
Admission requirements vary depending on the program and level of study. Generally, applicants are required to meet
certain academic quali cations and need to submit documents such as transcripts, national identity cards.

5. How are online classes conducted?

Online classes are conducted through live lectures, pre-recorded videos, interactive discussions, and virtual
classrooms. Students can participate in real-time or access recordings later, providing exibility to accommodate
various schedules and time zones.

6. Can I interact with faculty and classmates in an online program?

Yes, our online programs encourage interaction and collaboration among students and faculty. You can engage in
discussions, ask questions, and seek guidance from instructors and classmates through various online
communication channels.

7. What academic support services are available to online students?

Amity University Online offers a range of academic support services to help students succeed, including academic
advising and technical support.

8. How are exams and assessments conducted in online programs?

Assessments may vary depending on the course but typically include a combination of quizzes, assignments, and
projects. Exams are conducted through a remote online proctoring system and can be taken from anywhere.

9. Can I transfer credits earned from other institutions to Amity University Online programs?
Yes, we accept transfer credits from accredited institutions, subject to evaluation and approval by our admissions
team.

10. How do I apply for an online program at Amity University Online?

To apply for an online program, simply visit our website, select the program you're interested in, and follow the
application instructions provided.

11. Are student loans available for online students?

Yes, we offer various options, including scholarships, loans, and easy payment plans, to help make education more
accessible for our students.
 OTHER ONLINE
PROGRAMS OFFERED
MBA
BCA
BA
MCA
B.COM
BAJMC
M.COM
MAJMC

1800 102 3434 amityonline.com