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7 C - Communication

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7 C - Communication

Uploaded by

rd3884273
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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7 C’s of Effective Communication

We communicate all day long; at home, at work, with our next-door neighbour and at the
sports club. We communicate verbally, non-verbally and in writing. Unfortunately, the
message does not always come across as intended. NOISE! This can lead to
miscommunication and (small) misunderstanding or the wrong impression.
The 7 C’s of effective communication, also known as the seven principles of
communication are a useful way to ensure good and business communication. The 7 C’s of
Effective Communication provide a useful check list as a result of which both written
and verbal communication pass off in a clear, plain, target group-oriented and well-
structured manner.
Completeness
The message must be complete and geared to the receiver’s perception of the world. The
message must be based on facts and a complex message needs additional information and/ or
explanation. A good subdivision of subjects will clarify the message as a result of which there
will be a complete overview of what is said.

Check for 5 Ws and one H:


 Who
 What
 When
 Where
 Why
 How

Concreteness
Concrete business communication is also about a clear
message. This is often supported by factual material
such as research data and figures. The words used as
well as the sentence structure can be interpreted uni-
vocally. Nothing is left to the imagination.

 Use specific facts and figures


 Put action into verbs
 Choose vivid image building words by
comparison and figurative language
 Use more adjectives and adverbs

Courtesy
In addition to considering the feelings and points of view of the target group, it is also
important to approach the audience in a friendly and courteous manner. Use of terms that
show respect for the receiver contribute towards effective communication. The same goes for
the manner in which you address someone. Not everyone will be charmed if you use a
familiar form of address and use of a formal address could come across as too distant. By
using the word ‘they’ a larger audience is immediately addressed.
Correctness
A correct use of language has the preference. In written business communication,
grammatical errors must be avoided and stylistic lapses or a wrong use of verbs are not
sufficient either in verbal communication. A correct use of language increases trustworthiness
and the receiver will feel that they are taken seriously.

Clarity
Clear or plain language is characterized by explicitness, short sentences and concrete words.
Fuzzy language is absolutely forbidden, as are formal language and cliché expressions. By
avoiding parentheses and keeping to the point, the receiver will get a clear picture of the
content of the message. Briefly-worded information emphasizes the essence of the message.

Consideration
In order to communicate well, it is important to relate to the target group and be involved. By
taking the audience into account, the message can be geared towards them. Factors that play a
role in this are for example: professional knowledge, level of education, age and interests.

Conciseness
A message is clear when the storyline is consistent and when this does not contain any
inconsistencies. When facts are mentioned, it is important that there is consistent, supporting
information. Systematically implementing a certain statement or notation also contributes to
clear business communication. When statements are varied, they will confuse the receiver.

 Eliminate wordy expression


 Include only relevant statements
 Avoid unnecessary repetitions

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